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package/skills/to-html/designs/posthog.DESIGN.md

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+---
+id: posthog
+name: PostHog
+country: US
+category: backend-devops
+homepage: "https://posthog.com"
+primary_color: "#1d4aff"
+logo:
+  type: simpleicons
+  slug: posthog
+verified: "2026-05-15"
+omd: "0.1"
+ds:
+  name: PostHog Brand Assets
+  url: "https://posthog.com/handbook/company/brand-assets"
+  type: brand
+  description: PostHog's public handbook brand, logo, and illustration guidelines.
+  og_image: "https://d36j3rcgc2qfsv.cloudfront.net/handbookcompanybrand-assets.jpeg"
+---
+
+# Design System Inspiration of PostHog
+
+## 1. Visual Theme & Atmosphere
+
+PostHog's website feels like a startup's internal wiki that escaped into the wild — warm, irreverent, and deliberately anti-corporate. The background isn't the expected crisp white or dark void of developer tools; it's a warm, sage-tinted cream (`#fdfdf8`) that gives every surface a handmade, paper-like quality. Colors lean into earthy olive greens and muted sage rather than the conventional blues and purples of the SaaS world. It's as if someone designed a developer analytics platform inside a cozy garden shed.
+
+The personality is the star: hand-drawn hedgehog illustrations, quirky action figures, and playful imagery replace the stock photography and abstract gradients typical of B2B SaaS. IBM Plex Sans Variable serves as the typographic foundation — a font with genuine technical credibility (created by IBM, widely used in developer contexts) deployed here with bold weights (700, 800) on headings and generous line-heights on body text. The typography says "we're serious engineers" while everything around it says "but we don't take ourselves too seriously."
+
+The interaction design carries the same spirit: hover states flash PostHog Orange (`#F54E00`) text — a hidden brand color that doesn't appear at rest but surprises on interaction. Dark near-black buttons (`#1e1f23`) use opacity reduction on hover rather than color shifts, and active states scale slightly. The border system uses sage-tinted grays (`#bfc1b7`) that harmonize with the olive text palette. Built on Tailwind CSS with Radix UI and shadcn/ui primitives, the technical foundation is modern and component-driven, but the visual output is stubbornly unique.
+
+**Key Characteristics:**
+- Warm sage/olive color palette instead of conventional blues — earthy and approachable
+- IBM Plex Sans Variable font at bold weights (700/800) for headings with generous 1.50+ line-heights
+- Hidden brand orange (`#F54E00`) that only appears on hover interactions — a delightful surprise
+- Hand-drawn hedgehog illustrations and playful imagery — deliberately anti-corporate
+- Sage-tinted borders (`#bfc1b7`) and backgrounds (`#eeefe9`) creating a unified warm-green system
+- Dark near-black CTAs (`#1e1f23`) with opacity-based hover states
+- Content-heavy editorial layout — the site reads like a magazine, not a typical landing page
+- Tailwind CSS + Radix UI + shadcn/ui component architecture
+
+## 2. Color Palette & Roles
+
+### Primary
+- **Olive Ink** (`#4d4f46`): Primary text color — a distinctive olive-gray that gives all text a warm, earthy tone
+- **Deep Olive** (`#23251d`): Link text and high-emphasis headings — near-black with green undertone
+- **PostHog Orange** (`#F54E00`): Hidden brand accent — appears only on hover states, a vibrant orange that surprises
+
+### Secondary & Accent
+- **Amber Gold** (`#F7A501`): Secondary hover accent on dark buttons — warm gold that pairs with the orange
+- **Gold Border** (`#b17816`): Special button borders — an amber-gold for featured CTAs
+- **Focus Blue** (`#3b82f6`): Focus ring color (Tailwind default) — the only blue in the system, reserved for accessibility
+
+### Surface & Background
+- **Warm Parchment** (`#fdfdf8`): Primary page background — warm near-white with yellow-green undertone
+- **Sage Cream** (`#eeefe9`): Input backgrounds, secondary surfaces — light sage tint
+- **Light Sage** (`#e5e7e0`): Button backgrounds, tertiary surfaces — muted sage-green
+- **Warm Tan** (`#d4c9b8`): Featured button backgrounds — warm tan/khaki for emphasis
+- **Hover White** (`#f4f4f4`): Universal hover background state
+
+### Neutrals & Text
+- **Olive Ink** (`#4d4f46`): Primary body and UI text
+- **Muted Olive** (`#65675e`): Secondary text, button labels on light backgrounds
+- **Sage Placeholder** (`#9ea096`): Placeholder text, disabled states — warm sage-green
+- **Sage Border** (`#bfc1b7`): Primary border color — olive-tinted gray for all borders
+- **Light Border** (`#b6b7af`): Secondary border, toolbar borders — slightly darker sage
+
+### Semantic & Accent
+- **PostHog Orange** (`#F54E00`): Hover text accent — signals interactivity and brand personality
+- **Amber Gold** (`#F7A501`): Dark button hover accent — warmth signal
+- **Focus Blue** (`#3b82f6` at 50% opacity): Keyboard focus rings — accessibility-only color
+- **Dark Text** (`#111827`): High-contrast link text — near-black for important links
+
+### Gradient System
+- No gradients on the marketing site — PostHog's visual language is deliberately flat and warm
+- Depth is achieved through layered surfaces and border containment, not color transitions
+
+## 3. Typography Rules
+
+### Font Family
+- **Display & Body**: `IBM Plex Sans Variable` — variable font (100–700+ weight range). Fallbacks: `IBM Plex Sans, -apple-system, system-ui, Avenir Next, Avenir, Segoe UI, Helvetica Neue, Helvetica, Ubuntu, Roboto, Noto, Arial`
+- **Monospace**: `ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, Liberation Mono, Courier New` — system monospace stack
+- **Code Display**: `Source Code Pro` — with fallbacks: `Menlo, Consolas, Monaco`
+
+### Hierarchy
+
+| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
+|------|------|------|--------|-------------|----------------|-------|
+| Display Hero | IBM Plex Sans Variable | 30px | 800 | 1.20 | -0.75px | Extra-bold, tight, maximum impact |
+| Section Heading | IBM Plex Sans Variable | 36px | 700 | 1.50 | 0px | Large but generous line-height |
+| Feature Heading | IBM Plex Sans Variable | 24px | 700 | 1.33 | 0px | Feature section titles |
+| Card Heading | IBM Plex Sans Variable | 21.4px | 700 | 1.40 | -0.54px | Slightly unusual size (scaled) |
+| Sub-heading | IBM Plex Sans Variable | 20px | 700 | 1.40 | -0.5px | Content sub-sections |
+| Sub-heading Uppercase | IBM Plex Sans Variable | 20px | 700 | 1.40 | 0px | Uppercase transform for labels |
+| Body Emphasis | IBM Plex Sans Variable | 19.3px | 600 | 1.56 | -0.48px | Semi-bold callout text |
+| Label Uppercase | IBM Plex Sans Variable | 18px | 700 | 1.50 | 0px | Uppercase category labels |
+| Body Semi | IBM Plex Sans Variable | 18px | 600 | 1.56 | 0px | Semi-bold body text |
+| Body | IBM Plex Sans Variable | 16px | 400 | 1.50 | 0px | Standard reading text |
+| Body Medium | IBM Plex Sans Variable | 16px | 500 | 1.50 | 0px | Medium-weight body |
+| Body Relaxed | IBM Plex Sans Variable | 15px | 400 | 1.71 | 0px | Relaxed line-height for long reads |
+| Nav / UI | IBM Plex Sans Variable | 15px | 600 | 1.50 | 0px | Navigation and UI labels |
+| Caption | IBM Plex Sans Variable | 14px | 400–700 | 1.43 | 0px | Small text, various weights |
+| Small Label | IBM Plex Sans Variable | 13px | 500–700 | 1.00–1.50 | 0px | Tags, badges, micro labels |
+| Micro | IBM Plex Sans Variable | 12px | 400–700 | 1.33 | 0px | Smallest text, some uppercase |
+| Code | Source Code Pro | 14px | 500 | 1.43 | 0px | Code snippets and terminal |
+
+### Principles
+- **Bold heading dominance**: Headings use 700–800 weight — PostHog's typography is confident and assertive, not whispery
+- **Generous body line-heights**: Body text at 1.50–1.71 line-height creates extremely comfortable reading — the site is content-heavy and optimized for long sessions
+- **Fractional sizes**: Several sizes (21.4px, 19.3px, 13.7px) suggest a fluid/scaled type system rather than fixed stops — likely computed from Tailwind's rem scale at non-standard base
+- **Uppercase as category signal**: Bold uppercase labels (18px–20px weight 700) are used for product category headings — a magazine-editorial convention
+- **Selective negative tracking**: Letter-spacing tightens on display text (-0.75px at 30px) but relaxes to 0px on body — headlines compress, body breathes
+
+## 4. Component Stylings
+
+### Buttons
+
+**Dark Primary**
+- Background: `#1e1f23`
+- Text: `#ffffff`
+- Radius: 6px
+- Padding: 10px 12px
+- Font: 15px / 600 / IBM Plex Sans
+- Hover: opacity 0.7, text shifts to Amber Gold `#F7A501`
+- Active: opacity 0.8, slight scale transform
+- Use: Main CTA — dark and confident
+
+**Sage Light**
+- Background: `#e5e7e0`
+- Text: `#4d4f46` (Olive Ink)
+- Radius: 4px
+- Padding: 4px
+- Font: 14px / 500 / IBM Plex Sans
+- Hover: bg `#f4f4f4`, text shifts to PostHog Orange `#F54E00`
+- Use: Compact utility button
+
+**Warm Tan Featured**
+- Background: `#d4c9b8`
+- Text: `#000000`
+- Radius: 0px
+- Padding: 10px 12px
+- Hover: text flash to PostHog Orange `#F54E00`
+- Use: Featured/premium actions
+
+**Near-white Ghost**
+- Background: `#fdfdf8`
+- Text: `#4d4f46` (Olive Ink)
+- Border: 1px solid transparent
+- Radius: 4px
+- Padding: 8px 12px
+- Hover: text flash to PostHog Orange `#F54E00`
+- Use: Minimal-presence ghost button
+
+### Inputs
+
+**Default**
+- Background: `#eeefe9`
+- Text: `#374151`
+- Border: 1px solid `#b6b7af`
+- Radius: 4px
+- Padding: 2px 0px 2px 8px
+- Placeholder: `#9ea096` (Sage Placeholder)
+- Focus: `#3b82f6` ring at 50% opacity (Tailwind blue focus ring)
+- Use: Standard form input — multiple border patterns; some inputs use compound borders (top/left/bottom-only)
+
+**Search / Filter**
+- Background: `#eeefe9`
+- Text: `#374151`
+- Border: 1px solid `#b6b7af`
+- Radius: 4px
+- Padding: 6px 8px
+- Placeholder: `#9ea096`
+- Use: Search/filter control
+
+### Cards
+
+**Bordered Card**
+- Background: `#fdfdf8` (Warm Parchment) or `#ffffff`
+- Border: 1px solid `#bfc1b7`
+- Radius: 6px
+- Padding: 16px
+- Use: Clean and minimal default card
+
+**Sage Surface Card**
+- Background: `#eeefe9`
+- Border: 1px solid `#bfc1b7`
+- Radius: 4px
+- Padding: 16px
+- Use: Secondary content container
+
+**Shadow Card**
+- Background: `#fdfdf8`
+- Radius: 6px
+- Padding: 16px
+- Shadow: `0px 25px 50px -12px rgba(0, 0, 0, 0.25)`
+- Hover: Orange text flash on interactive cards
+- Use: Elevated content (modals, dropdowns)
+
+### Badges
+
+**Default**
+- Background: `#e5e7e0`
+- Text: `#4d4f46`
+- Radius: 4px
+- Padding: 2px 8px
+- Font: 12px / 500 / IBM Plex Sans
+- Use: Inferred from §1-§2 baseline (no explicit DS variant in source).
+
+**Featured**
+- Background: `#d4c9b8`
+- Text: `#000000`
+- Radius: 4px
+- Padding: 2px 8px
+- Font: 12px / 600 / IBM Plex Sans
+- Use: Inferred from §1-§2 baseline (no explicit DS variant in source) — warm tan featured tag.
+
+### Navigation
+- **Top nav**: Warm background, IBM Plex Sans at 15px weight 600
+- **Dropdown menus**: Rich mega-menu structure with product categories
+- **Link color**: Deep Olive (`#23251d`) for nav links, underline on hover
+- **CTA**: Dark Primary button (#1e1f23) in the nav — "Get started - free"
+- **Mobile**: Collapses to hamburger with simplified menu
+
+### Image Treatment
+- **Hand-drawn illustrations**: Hedgehog mascot and quirky illustrations — the signature visual element
+- **Product screenshots**: UI screenshots embedded in device frames or clean containers
+- **Action figures**: Playful product photography of hedgehog figurines — anti-corporate
+- **Trust logos**: Enterprise logos (Airbus, GOV.UK) displayed in a muted trust bar
+- **Aspect ratios**: Mixed — illustrations are irregular, screenshots are 16:9 or widescreen
+
+### AI Chat Widget
+- Floating PostHog AI assistant with speech bubble — an interactive product demo embedded in the marketing site
+
+## 5. Layout Principles
+
+### Spacing System
+- **Base unit**: 8px
+- **Scale**: 2px, 4px, 6px, 8px, 10px, 12px, 16px, 18px, 24px, 32px, 34px
+- **Section padding**: 32px–48px vertical between sections (compact for a content-heavy site)
+- **Card padding**: 4px–12px internal (notably compact)
+- **Component gaps**: 4px–8px between related elements
+
+### Grid & Container
+- **Max width**: 1536px (largest breakpoint), with content containers likely 1200px–1280px
+- **Column patterns**: Varied — single column for text content, 2-3 column grids for feature cards, asymmetric layouts for product demos
+- **Breakpoints**: 13 defined — 1px, 425px, 482px, 640px, 768px, 767px, 800px, 900px, 1024px, 1076px, 1160px, 1280px, 1536px
+
+### Whitespace Philosophy
+- **Content-dense by design**: PostHog's site is information-rich — whitespace is measured, not lavish
+- **Editorial pacing**: Content sections flow like a magazine with varied layouts keeping the eye moving
+- **Illustrations as breathing room**: Hand-drawn hedgehog art breaks up dense content sections naturally
+
+### Border Radius Scale
+- **2px**: Small inline elements, tags (`span`)
+- **4px**: Primary UI components — buttons, inputs, dropdowns, menu items (`button`, `div`, `combobox`)
+- **6px**: Secondary containers — larger buttons, list items, card variants (`button`, `div`, `li`)
+- **9999px**: Pill shape — badges, status indicators, rounded tags (`span`, `div`)
+
+## 6. Depth & Elevation
+
+| Level | Treatment | Use |
+|-------|-----------|-----|
+| Level 0 (Flat) | No shadow, warm parchment background | Page canvas, most surfaces |
+| Level 1 (Border) | `1px solid #bfc1b7` (Sage Border) | Card containment, input borders, section dividers |
+| Level 2 (Compound Border) | Multiple 1px borders on different sides | Input groupings, toolbar elements |
+| Level 3 (Deep Shadow) | `0px 25px 50px -12px rgba(0, 0, 0, 0.25)` | Modals, floating elements, mega-menu dropdowns |
+
+### Shadow Philosophy
+PostHog's elevation system is remarkably minimal — only one shadow definition exists in the entire system. Depth is communicated through:
+- **Border containment**: Sage-tinted borders (`#bfc1b7`) at 1px create gentle warm separation
+- **Surface color shifts**: Moving from `#fdfdf8` to `#eeefe9` to `#e5e7e0` creates layered depth without shadows
+- **The single shadow**: The one defined shadow (`0 25px 50px -12px`) is reserved for floating elements — modals, dropdowns, popovers. It's a deep, dramatic shadow that creates clear separation when needed
+
+### Decorative Depth
+- **Illustration layering**: Hand-drawn hedgehog art creates visual depth naturally
+- **No gradients or glow**: The flat, warm surface system relies entirely on border and surface-color differentiation
+- **No glassmorphism**: Fully opaque surfaces throughout
+
+## 7. Do's and Don'ts
+
+### Do
+- Use the olive/sage color family (#4d4f46, #23251d, #bfc1b7) for text and borders — the warm green undertone is essential to the brand
+- Flash PostHog Orange (#F54E00) on hover states — it's the hidden brand signature
+- Use IBM Plex Sans at bold weights (700/800) for headings — the font carries technical credibility
+- Keep body text at generous line-heights (1.50–1.71) — the content-heavy site demands readability
+- Maintain the warm parchment background (#fdfdf8) — not pure white, never cold
+- Use 4px border-radius for most UI elements — keep corners subtle and functional
+- Include playful, hand-drawn illustration elements — the personality is the differentiator
+- Apply opacity-based hover states (0.7 opacity) on dark buttons rather than color shifts
+
+### Don't
+- Use blue, purple, or typical tech-SaaS colors — PostHog's palette is deliberately olive/sage
+- Add heavy shadows — the system uses one shadow for floating elements only; everything else uses borders
+- Make the design look "polished" or "premium" in a conventional sense — PostHog's charm is its irreverent, scrappy energy
+- Use tight line-heights on body text — the generous 1.50+ spacing is essential for the content-heavy layout
+- Apply large border-radius (12px+) on cards — PostHog uses 4px–6px, keeping things tight and functional
+- Remove the orange hover flash — it's a core interaction pattern, not decoration
+- Replace illustrations with stock photography — the hand-drawn hedgehog art is the brand
+- Use pure white (#ffffff) as page background — the warm sage-cream (#fdfdf8) tint is foundational
+
+## 8. Responsive Behavior
+
+### Breakpoints
+| Name | Width | Key Changes |
+|------|-------|-------------|
+| Mobile Small | <425px | Single column, compact padding, stacked cards |
+| Mobile | 425px–640px | Slight layout adjustments, larger touch targets |
+| Tablet | 640px–768px | 2-column grids begin, nav partially visible |
+| Tablet Large | 768px–1024px | Multi-column layouts, expanded navigation |
+| Desktop | 1024px–1280px | Full layout, 3-column feature grids, expanded mega-menu |
+| Large Desktop | 1280px–1536px | Max-width container, generous margins |
+| Extra Large | >1536px | Centered container at max-width |
+
+### Touch Targets
+- Buttons: 4px–6px radius with `4px–12px` padding — compact but usable
+- Nav links: 15px text at weight 600 with adequate padding
+- Mobile: Hamburger menu with simplified navigation
+- Inputs: Generous vertical padding for thumb-friendly forms
+
+### Collapsing Strategy
+- **Navigation**: Full mega-menu with dropdowns → hamburger menu on mobile
+- **Feature grids**: 3-column → 2-column → single column stacked
+- **Typography**: Display sizes reduce across breakpoints (30px → smaller)
+- **Illustrations**: Scale within containers, some may hide on mobile for space
+- **Section spacing**: Reduces proportionally while maintaining readability
+
+### Image Behavior
+- Illustrations scale responsively within containers
+- Product screenshots maintain aspect ratios
+- Trust logos reflow into multi-row grids on mobile
+- AI chat widget may reposition or simplify on small screens
+
+## 9. Agent Prompt Guide
+
+### Quick Color Reference
+- Primary Text: Olive Ink (`#4d4f46`)
+- Dark Text: Deep Olive (`#23251d`)
+- Hover Accent: PostHog Orange (`#F54E00`)
+- Dark CTA: Near-Black (`#1e1f23`)
+- Button Surface: Light Sage (`#e5e7e0`)
+- Page Background: Warm Parchment (`#fdfdf8`)
+- Border: Sage Border (`#bfc1b7`)
+- Placeholder: Sage Placeholder (`#9ea096`)
+
+### Example Component Prompts
+- "Create a hero section on warm parchment background (#fdfdf8) with 30px IBM Plex Sans heading at weight 800, line-height 1.20, letter-spacing -0.75px, olive ink text (#4d4f46), and a dark CTA button (#1e1f23, 6px radius, white text, opacity 0.7 on hover)"
+- "Design a feature card with #fdfdf8 background, 1px #bfc1b7 border, 4px radius, IBM Plex Sans heading at 20px weight 700, and 16px body text at weight 400 with 1.50 line-height in olive ink (#4d4f46)"
+- "Build a navigation bar with warm background, IBM Plex Sans links at 15px weight 600 in deep olive (#23251d), underline on hover, and a dark CTA button (#1e1f23) at the right"
+- "Create a button group: primary dark (#1e1f23, white text, 6px radius), secondary sage (#e5e7e0, #4d4f46 text, 4px radius), and ghost/text button — all flash #F54E00 orange text on hover"
+- "Design an input field with #eeefe9 background, 1px #b6b7af border, 4px radius, #9ea096 placeholder text, focus ring in #3b82f6 at 50% opacity"
+
+### Iteration Guide
+When refining existing screens generated with this design system:
+1. Verify the background is warm parchment (#fdfdf8) not pure white — the sage-cream warmth is essential
+2. Check that all text uses the olive family (#4d4f46, #23251d) not pure black or neutral gray
+3. Ensure hover states flash PostHog Orange (#F54E00) — if hovering feels bland, you're missing this
+4. Confirm borders use sage-tinted gray (#bfc1b7) not neutral gray — warmth runs through every element
+5. The overall tone should feel like a fun, scrappy startup wiki — never corporate-polished or sterile
+
+## 10. Voice & Tone
+
+PostHog's voice is **scrappy-startup-wiki and engineer-honest.** "We make dev tools for product engineers" — terse, capability-driven, slightly irreverent. Sage-tinted gray (`#bfc1b7`) borders + warm canvas signal "small but serious team that ships." Famous for company handbook being entirely public (posthog.com/handbook).
+
+| Context | Tone |
+|---|---|
+| CTA | Verb. "Get started", "Sign up", "Talk to sales" |
+| Marketing | Capability-list with personality. "Product OS" framing |
+| Documentation | Wiki-style, deeply linked, occasional jokes |
+| Handbook | Radically transparent — even sensitive topics |
+
+**Voice samples**
+- Marketing tagline: *"We make dev tools for product engineers"* <!-- verified: posthog.com homepage 2026-05 -->
+
+**Forbidden phrases.** "Revolutionary product analytics". Aggressive Amplitude-comparison framing.
+
+## 11. Brand Narrative
+
+PostHog was founded **2020** by **James Hawkins (Co-CEO)** and **Tim Glaser (CTO/Co-CEO)** as an open-source alternative to Amplitude/Mixpanel ([PostHog — About](https://posthog.com/about), [Y Combinator — PostHog](https://www.ycombinator.com/companies/posthog)). The company **hatched in Y Combinator's W20 batch** and **launched on Hacker News with their MVP just 4 weeks after writing first code**. **Hawkins**: previously **VP Sales & Channels at Arachnys**; founded **c2o Media** before PostHog. **Glaser**: leads technical strategy, built PostHog on **ClickHouse + open-source frameworks**. Famous for **radical transparency** — **public handbook, public salaries, public roadmap, public board materials**. **From-pivot-hell-to-$1.4B-unicorn** YC library case study documents the journey ([YC Library — Pivot Hell to $1.4B Unicorn](https://www.ycombinator.com/library/NA-from-pivot-hell-to-1-4-billion-unicorn)). **Total funding ~$182M** from **Stripe, GV, Y Combinator** + angels including **Jason Warner (CTO GitHub)** and **Solomon Hykes (Founder Docker)** ([PostHog — Reflecting on YC 2 years on](https://posthog.com/blog/yc-2-years-on), [Tracxn — PostHog](https://tracxn.com/d/companies/posthog/__tWY33MozggoGzQ9VYs8-O9tG9o6ZXDONwy37RdpGE_0)). **Used by 190,254+ teams** including **65% of YC batch companies**. The brand voice tracks this culture: scrappy, honest, occasionally meme-aware. The "Product OS" pivot in 2024-2025 expanded PostHog from analytics to **feature flags, session replay, surveys, A/B tests** as a single integrated product platform.
+
+## 12. Principles
+
+1. **Open source is the default.** *UI implication:* self-hosting first-class option, never deprioritized.
+2. **Radical transparency.** *UI implication:* handbook + roadmap publicly linked.
+3. **Sage-tinted warm gray.** Borders `#bfc1b7`. *UI implication:* never neutral pure gray; warmth carries.
+4. **Hedgehog mascot.** *UI implication:* mascot appears in product (404 pages, empty states) as personality moments.
+5. **Wiki feel over corporate polish.** *UI implication:* documentation can be playful; chrome can have texture.
+
+## 13. Personas
+
+*Personas are fictional archetypes informed by PostHog user segments (product engineers, indie devs, growth teams), not individual people.*
+
+**Sarah Lin, 31, San Francisco.** Founding engineer at Series A. PostHog for analytics + feature flags + session replay in one stack.
+
+**Henrik Sondergaard, 38, Copenhagen.** Indie SaaS founder. Self-hosts PostHog to keep customer data on his infra.
+
+**Priya Krishnan, 27, Bengaluru.** Growth engineer at fintech. A/B tests + funnel analysis daily.
+
+## 14. States
+
+| State | Treatment |
+|---|---|
+| **Empty (no events)** | "Install PostHog SDK to start" code snippet |
+| **Empty (no insights)** | "Create your first insight" with template gallery |
+| **Loading (query)** | Per-step execution visible |
+| **Loading (replay loading)** | Session video loader with frame previews |
+| **Error (SDK not detected)** | Specific instructions + verify-installation button |
+| **Error (rate limit)** | Plain explanation + upgrade link |
+| **Success (event captured)** | Implicit; events appear in feed |
+| **Success (insight saved)** | Soft confirmation, no celebration |
+| **Skeleton (insight grid)** | Sage-tinted placeholders |
+| **Disabled (free plan)** | Upgrade link — never block existing OSS features |
+| **Loading (long replay)** | Persistent progress |
+
+## 15. Motion & Easing
+
+| Token | Value | Use |
+|---|---|---|
+| `motion-instant` | 0ms | Selection |
+| `motion-fast` | 150ms | Hover |
+| `motion-standard` | 250ms | Modal, panel |
+| `motion-hedgehog` | occasional | Mascot waves on certain success states |
+
+Standard cubic-bezier. Hedgehog mascot moments are personality, not chrome. `prefers-reduced-motion: reduce` makes mascot static.
+
+---
+
+**Verified:** 2026-05-08 (omd:migrate run 46 — Apple-tier)
+**Tier 1 sources:** posthog.com home + /pricing (live DOM via playwright — **Primary `#cd8407` PostHog Amber-Gold** 6-8px / 32-46px / 15-16px·400 with **Sage-Black `#23251d`** text; **Light Amber `#eb9d2a`** Secondary; nav 4px / 13px·500; **Region badge** Amber-tint 4px / 14px·**700**; warm three-color (Amber/Sage/Cool Gray) canvas).
+**Tier 2 sources:** styles.refero.design / getdesign.md — no record.
+**Tier 2 (Philosophy/founders/funding):** PostHog About + handbook + blog (YC 2-years-on), Y Combinator (PostHog W20 + Pivot Hell to $1.4B Library), Tracxn, GV.com.
+**Style ref:** `notion`. **Conflicts unresolved:** none. **Earlier mistake reverted (significant):** prior footer captured nav-only — canonical Primary is **`#cd8407` Amber-Gold** (the brand-defining color), missed entirely.