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package/skills/to-html/designs/together.ai.DESIGN.md

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+---
+id: together.ai
+name: Together AI
+country: US
+category: ai
+homepage: "https://www.together.ai"
+primary_color: "#0f6fff"
+logo:
+  type: github
+  slug: togethercomputer
+verified: "2026-05-15"
+omd: "0.1"
+ds:
+  name: Together AI Brand
+  url: "https://www.together.ai/brand"
+  type: brand
+  description: Together AI's logo, color, and typography brand guidelines.
+  og_image: "https://cdn.prod.website-files.com/69654e88dce9154b5f1206dd/69a49f8243e74bf4b805d130_og-brand.jpg"
+---
+
+# Design System Inspiration of Together AI
+
+## 1. Visual Theme & Atmosphere
+
+Together AI's interface is a pastel-gradient dreamscape built for enterprise AI infrastructure — a design that somehow makes GPU clusters and model inference feel light, airy, and optimistic. The hero section blooms with soft pink-blue-lavender gradients and abstract, painterly illustrations that evoke clouds and flight, establishing a visual metaphor for the "AI-Native Cloud" proposition. Against this softness, the typography cuts through with precision: "The Future" display font at 64px with aggressive negative tracking (-1.92px) creates dense, authoritative headline blocks.
+
+The design straddles two worlds: a bright, white-canvas light side where pastel gradients and stats cards create an approachable platform overview, and a dark navy universe (`#010120` — not gray-black but a deep midnight blue) where research papers and technical content live. This dual-world approach elegantly separates the "business" messaging (light, friendly, stat-driven) from the "research" messaging (dark, serious, academic).
+
+What makes Together AI distinctive is its type system. "The Future" handles all display and body text with a geometric modernist aesthetic, while "PP Neue Montreal Mono" provides uppercase labels with meticulous letter-spacing — creating a "technical infrastructure company with taste" personality. The brand accents — magenta (`#ef2cc1`) and orange (`#fc4c02`) — appear sparingly in the gradient and illustrations, never polluting the clean UI.
+
+**Key Characteristics:**
+- Soft pastel gradients (pink, blue, lavender) against pure white canvas
+- Deep midnight blue (`#010120`) for dark/research sections — not gray-black
+- Custom "The Future" font with aggressive negative letter-spacing throughout
+- PP Neue Montreal Mono for uppercase technical labels
+- Sharp geometry (4px, 8px radius) — not rounded, not pill
+- Magenta (#ef2cc1) + orange (#fc4c02) brand accents in illustrations only
+- Lavender (#bdbbff) as a soft secondary accent
+- Enterprise stats prominently displayed (2x, 60%, 90%)
+- Dark-blue-tinted shadows (rgba(1, 1, 32, 0.1))
+
+## 2. Color Palette & Roles
+
+### Primary
+- **Brand Magenta** (`#ef2cc1`): The primary brand accent — a vivid pink-magenta used in gradient illustrations and the highest-signal brand moments. Never used as UI chrome.
+- **Brand Orange** (`#fc4c02`): The secondary brand accent — a vivid orange for gradient endpoints and warm accent moments.
+- **Dark Blue** (`#010120`): The primary dark surface — a deep midnight blue-black used for research sections, footer, and dark containers. Not gray, not black — distinctly blue.
+
+### Secondary & Accent
+- **Soft Lavender** (`#bdbbff`): A gentle blue-violet used for subtle accents, secondary indicators, and soft UI highlights.
+- **Black 40** (`#00000066`): Semi-transparent black for de-emphasized overlays and secondary text.
+
+### Surface & Background
+- **Pure White** (`#ffffff`): The primary light-section page background.
+- **Dark Blue** (`#010120`): Dark-section backgrounds — research, footer, technical content.
+- **Glass Light** (`rgba(255, 255, 255, 0.12)`): Frosted glass button backgrounds on dark sections.
+- **Glass Dark** (`rgba(0, 0, 0, 0.08)`): Subtle tinted surfaces on light sections.
+
+### Neutrals & Text
+- **Pure Black** (`#000000`): Primary text on light surfaces.
+- **Pure White** (`#ffffff`): Primary text on dark surfaces.
+- **Black 8%** (`rgba(0, 0, 0, 0.08)`): Borders and subtle containment on light surfaces.
+- **White 12%** (`rgba(255, 255, 255, 0.12)`): Borders and containment on dark surfaces.
+
+### Gradient System
+- **Pastel Cloud Gradient**: Soft pink → lavender → soft blue gradients in hero illustrations. These appear in abstract, painterly forms — clouds, feathers, flowing shapes — that create visual warmth without literal meaning.
+- **Hero Gradient**: The hero background uses soft pastel tints layered over white, creating a dawn-like atmospheric effect.
+
+## 3. Typography Rules
+
+### Font Family
+- **Primary**: `The Future`, with fallback: `Arial`
+- **Monospace / Labels**: `PP Neue Montreal Mono`, with fallback: `Georgia`
+
+### Hierarchy
+
+| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
+|------|------|------|--------|-------------|----------------|-------|
+| Display / Hero | The Future | 64px (4rem) | 400–500 | 1.00–1.10 (tight) | -1.92px | Maximum impact, dense blocks |
+| Section Heading | The Future | 40px (2.5rem) | 500 | 1.20 (tight) | -0.8px | Feature section titles |
+| Sub-heading | The Future | 28px (1.75rem) | 500 | 1.15 (tight) | -0.42px | Card headings |
+| Feature Title | The Future | 22px (1.38rem) | 500 | 1.15 (tight) | -0.22px | Small feature headings |
+| Body Large | The Future | 18px (1.13rem) | 400–500 | 1.30 (tight) | -0.18px | Descriptions, sections |
+| Body / Button | The Future | 16px (1rem) | 400–500 | 1.25–1.30 | -0.16px | Standard body, nav, buttons |
+| Caption | The Future | 14px (0.88rem) | 400–500 | 1.40 | normal | Metadata, descriptions |
+| Mono Label | PP Neue Montreal Mono | 16px (1rem) | 500 | 1.00 (tight) | 0.08px | Uppercase section labels |
+| Mono Small | PP Neue Montreal Mono | 11px (0.69rem) | 500 | 1.00–1.40 | 0.055–0.08px | Small uppercase tags |
+| Mono Micro | PP Neue Montreal Mono | 10px (0.63rem) | 400 | 1.40 | 0.05px | Smallest uppercase labels |
+
+### Principles
+- **Negative tracking everywhere**: Every size of "The Future" uses negative letter-spacing (-0.16px to -1.92px), creating consistently tight, modern text.
+- **Mono for structure**: PP Neue Montreal Mono in uppercase with positive letter-spacing creates technical "label" moments that structure the page without competing with display text.
+- **Weight 500 as emphasis**: The system uses 400 (regular) and 500 (medium) — no bold. Medium weight marks headings and emphasis.
+- **Tight line-heights throughout**: Even body text uses 1.25–1.30 line-height — tighter than typical, creating a dense, information-rich feel.
+
+## 4. Component Stylings
+
+### Buttons
+
+**Glass on Dark**
+- Background: `rgba(255, 255, 255, 0.12)` (frosted glass)
+- Text: Pure White (`#ffffff`)
+- Radius: sharp (4px)
+- Opacity: 0.5
+- Hover: transparent dark overlay
+- Used on dark sections — subtle, glass-like
+
+**Dark Solid**
+- Background: Dark Blue (`#010120`) or Pure Black
+- Text: Pure White
+- Radius: sharp (4px)
+- The primary CTA on light surfaces
+
+**Outlined Light**
+- Border: `1px solid rgba(0, 0, 0, 0.08)`
+- Background: transparent or subtle glass
+- Text: Pure Black
+- Radius: sharp (4px)
+- Secondary actions on light surfaces
+
+### Cards & Containers
+- Background: Pure White or subtle glass tint
+- Border: `1px solid rgba(0, 0, 0, 0.08)` on light; `1px solid rgba(255, 255, 255, 0.12)` on dark
+- Radius: sharp (4px) for badges and small elements; comfortable (8px) for larger containers
+- Shadow: dark-blue-tinted (`rgba(1, 1, 32, 0.1) 0px 4px 10px`) — warm and subtle
+- Stats cards with large numbers prominently displayed
+
+### Badges / Tags
+- Background: `rgba(0, 0, 0, 0.04)` (light) or `rgba(255, 255, 255, 0.12)` (dark)
+- Text: Black (light) or White (dark)
+- Padding: 2px 8px (compact)
+- Radius: sharp (4px)
+- Border: `1px solid rgba(0, 0, 0, 0.08)`
+- PP Neue Montreal Mono, uppercase, 16px
+
+### Navigation
+- Clean horizontal nav on white/transparent
+- Logo: Together AI wordmark
+- Links: The Future at 16px, weight 400
+- CTA: Dark solid button
+- Hover: no text-decoration
+
+### Image Treatment
+- Abstract pastel gradient illustrations (cloud/feather forms)
+- Product UI screenshots on dark/light surfaces
+- Team photos in editorial style
+- Research paper cards with dark backgrounds
+
+### Distinctive Components
+
+**Stats Bar**
+- Large performance metrics (2x, 60%, 90%)
+- Bold display numbers
+- Short descriptive captions beneath
+- Clean horizontal layout
+
+**Mono Section Labels**
+- PP Neue Montreal Mono, uppercase, 11px, letter-spacing 0.055px
+- Used as navigational signposts throughout the page
+- Technical, structured feel
+
+**Research Section**
+- Dark Blue (#010120) background
+- White text, research paper thumbnails
+- Creates a distinct "academic" zone
+
+**Large Footer Logo**
+- "together" wordmark rendered at massive scale in the dark footer
+- Creates a brand-statement closing moment
+
+## 5. Layout Principles
+
+### Spacing System
+- Base unit: 8px
+- Scale: 1px, 2px, 4px, 8px, 10px, 12px, 16px, 20px, 24px, 32px, 44px, 48px, 80px, 100px, 120px
+- Button/badge padding: 2px 8px (compact)
+- Card internal padding: approximately 24–32px
+- Section vertical spacing: generous (80–120px)
+
+### Grid & Container
+- Max container width: approximately 1200px, centered
+- Hero: centered with pastel gradient background
+- Feature sections: multi-column card grids
+- Stats: horizontal row of metric cards
+- Research: dark full-width section
+
+### Whitespace Philosophy
+- **Optimistic breathing room**: Generous spacing between sections creates an open, inviting feel that makes enterprise AI infrastructure feel accessible.
+- **Dual atmosphere**: Light sections breathe with whitespace; dark sections are denser with content.
+- **Stats as visual anchors**: Large numbers with small captions create natural focal points.
+
+### Border Radius Scale
+- Sharp (4px): Buttons, badges, tags, small interactive elements — the primary radius
+- Comfortable (8px): Larger containers, feature cards
+
+*This is a deliberately restrained radius system — no pills, no generous rounding. The sharp geometry contrasts with the soft pastel gradients.*
+
+## 6. Depth & Elevation
+
+| Level | Treatment | Use |
+|-------|-----------|-----|
+| Flat (Level 0) | No shadow, no border | Page background, text blocks |
+| Contained (Level 1) | `1px solid rgba(0,0,0,0.08)` (light) or `rgba(255,255,255,0.12)` (dark) | Cards, badges, containers |
+| Elevated (Level 2) | `rgba(1, 1, 32, 0.1) 0px 4px 10px` | Feature cards, hover states |
+| Dark Zone (Level 3) | Dark Blue (#010120) full-width background | Research, footer, technical sections |
+
+**Shadow Philosophy**: Together AI uses a single, distinctive shadow — tinted with Dark Blue (`rgba(1, 1, 32, 0.1)`) rather than generic black. This gives elevated elements a subtle blue-ish cast that ties them to the brand's midnight-blue dark mode. The shadow is soft (10px blur, 4px offset) and always downward — creating gentle paper-hover elevation.
+
+## 7. Do's and Don'ts
+
+### Do
+- Use pastel gradients (pink/blue/lavender) for hero illustrations and decorative backgrounds
+- Use Dark Blue (#010120) for dark sections — never generic gray-black
+- Apply negative letter-spacing on all "The Future" text (scaled by size)
+- Use PP Neue Montreal Mono in uppercase for section labels and technical markers
+- Keep border-radius sharp (4px) for badges and interactive elements
+- Use the dark-blue-tinted shadow for elevation
+- Maintain the light/dark section duality — business (light) vs research (dark)
+- Show enterprise stats prominently with large display numbers
+
+### Don't
+- Don't use Brand Magenta (#ef2cc1) or Brand Orange (#fc4c02) as UI colors — they're for illustrations only
+- Don't use pill-shaped or generously rounded corners — the geometry is sharp
+- Don't use generic gray-black for dark sections — always Dark Blue (#010120)
+- Don't use positive letter-spacing on "The Future" — it's always negative
+- Don't use bold (700+) weight — 400–500 is the full range
+- Don't use warm-toned shadows — always dark-blue-tinted
+- Don't reduce section spacing below 48px — the open feeling is core
+- Don't mix in additional typefaces — "The Future" + PP Neue Montreal Mono is the pair
+
+## 8. Responsive Behavior
+
+### Breakpoints
+| Name | Width | Key Changes |
+|------|-------|-------------|
+| Mobile | <479px | Compact layout, stacked everything |
+| Large Mobile | 479–767px | Single column, hamburger nav |
+| Tablet | 768–991px | 2-column grids begin |
+| Desktop | 992px+ | Full multi-column layout |
+
+### Touch Targets
+- Buttons with adequate padding
+- Card surfaces as touch targets
+- Navigation links at comfortable 16px
+
+### Collapsing Strategy
+- **Navigation**: Collapses to hamburger on mobile
+- **Hero text**: 64px → 40px → 28px progressive scaling
+- **Stats bar**: Horizontal → stacked vertical
+- **Feature grids**: Multi-column → single column
+- **Research section**: Cards stack vertically
+
+### Image Behavior
+- Pastel illustrations scale proportionally
+- Product screenshots maintain aspect ratio
+- Team photos scale within containers
+
+## 9. Agent Prompt Guide
+
+### Quick Color Reference
+- Primary Text (light): "Pure Black (#000000)"
+- Primary Text (dark): "Pure White (#ffffff)"
+- Page Background: "Pure White (#ffffff)"
+- Dark Surface: "Dark Blue (#010120)"
+- Brand Accent 1: "Brand Magenta (#ef2cc1)"
+- Brand Accent 2: "Brand Orange (#fc4c02)"
+- Soft Accent: "Soft Lavender (#bdbbff)"
+- Border (light): "rgba(0, 0, 0, 0.08)"
+
+### Example Component Prompts
+- "Create a hero section on white with soft pastel gradients (pink → lavender → blue) as background. Headline at 64px 'The Future' weight 500, line-height 1.10, letter-spacing -1.92px. Pure Black text. Include a dark blue CTA button (#010120, 4px radius)."
+- "Design a stats card: large display number (64px, weight 500) with a small caption below (14px). White background, 8px radius, dark-blue-tinted shadow (rgba(1, 1, 32, 0.1) 0px 4px 10px)."
+- "Build a section label: PP Neue Montreal Mono, 11px, weight 500, uppercase, letter-spacing 0.055px. Black text on light, white on dark."
+- "Create a dark research section: Dark Blue (#010120) background. White text, section heading at 40px 'The Future' weight 500, letter-spacing -0.8px. Cards with rgba(255, 255, 255, 0.12) border."
+- "Design a badge: 4px radius, rgba(0, 0, 0, 0.04) background, 1px solid rgba(0, 0, 0, 0.08) border, 'The Future' 16px text. Padding: 2px 8px."
+
+### Iteration Guide
+1. Always specify negative letter-spacing for "The Future" — it's scaled by size
+2. Dark sections use #010120 (midnight blue), never generic black
+3. Shadows are always dark-blue-tinted: rgba(1, 1, 32, 0.1)
+4. Mono labels are always uppercase with positive letter-spacing
+5. Keep radius sharp (4px or 8px) — no pills, no generous rounding
+6. Pastel gradients are for decoration, not UI chrome
+
+## 10. Voice & Tone
+
+Together AI's voice is **AI-native cloud and OSS-research-positioned.** "The AI Native Cloud" — capability-driven, model-versioned. Marketing emphasizes open-weights model hosting + price-per-token transparency.
+
+| Context | Tone |
+|---|---|
+| CTA | Verb. "Start building", "Contact Sales", "Get started" |
+| Marketing | Model-listed. Hero shows MiniMax / DeepSeek / Qwen / Llama as supported |
+| Documentation | Code-first, model-spec heavy |
+| Error | Specific. "Model not available in region. Try alternate endpoint." |
+
+**Voice samples**
+- Marketing CTA: *"Start building"* / *"Contact Sales"* <!-- verified: together.ai homepage 2026-05 -->
+
+**Forbidden phrases.** "Revolutionary AI cloud". Generic OpenAI-comparison framing.
+
+## 11. Brand Narrative
+
+Together AI (legal name **Together Computer Inc.**) was founded **June 11 2022** by an unusually academic-heavy team of **four co-founders**: **Vipul Ved Prakash (Founder + CEO)**, **Ce Zhang** (ex-ETH Zurich, data-management-for-ML research), **Chris Ré** (Stanford professor; his lab produced foundational data-centric AI work), and **Percy Liang** (Stanford professor; leads Stanford's **Center for Research on Foundation Models (CRFM)**) ([Together AI — About Us](https://www.together.ai/about-us), [Vipul Ved Prakash — Wikipedia](https://en.wikipedia.org/wiki/Vipul_Ved_Prakash), [Latent Space — Cloud Intelligence at 5000 tok/s w/ Ce Zhang + Vipul Ved Prakash](https://www.latent.space/p/together)). Decentralized AI cloud positioned for OSS model hosting — Llama, DeepSeek, Mistral, Qwen, MiniMax served alongside Together's own models. **Funding ~$534M** at **$3.3B valuation** with investors including **Emergence Capital, General Catalyst, NVIDIA** ([TechCrunch — Together $20M for OSS gen-AI](https://techcrunch.com/2023/05/15/together-raises-20m-to-build-open-source-generative-ai-models/), [Tracxn — Together AI](https://tracxn.com/d/companies/togetherai/__fcIBLE0rJMeK3FAdcfzE0H41jE36bJd0FDBWalYo6cY)). Strong adoption among AI startups + research teams. The brand voice tracks this **academic-OSS-cloud** positioning — leading alternative to hyperscaler AI services on speed, cost efficiency, and deep OSS-ecosystem support.
+
+## 12. Principles
+
+1. **Open weights are first-class.** *UI implication:* model catalog leads with OSS models, not proprietary.
+2. **Sharp 4-8px radius.** *UI implication:* never pill chrome.
+3. **Pastel gradients for decoration only.** *UI implication:* never use gradients on UI chrome.
+4. **Token pricing is transparent.** *UI implication:* per-model pricing first-class on landing.
+5. **Black primary CTA.** *UI implication:* use `#000` for primary action.
+
+## 13. Personas
+
+*Personas are fictional archetypes informed by Together AI user segments (AI startup engineers, ML researchers, fine-tuning practitioners), not individual people.*
+
+**Sergey Volkov, 33, Berlin.** AI startup engineer. Together for serving fine-tuned Llama 3.
+
+**Aisha Patel, 31, San Francisco.** ML researcher. Uses Together for benchmarking OSS models.
+
+**Marcus Chen, 38, NYC.** Platform engineer. Cost-per-token transparency drove migration.
+
+## 14. States
+
+| State | Treatment |
+|---|---|
+| **Empty (no API keys)** | "Generate first API key" |
+| **Empty (no projects)** | "Try a model" with grid |
+| **Loading (inference)** | Per-token streaming |
+| **Loading (model loading)** | Cold-start indicator |
+| **Error (model)** | Specific error |
+| **Error (rate limit)** | Tier limit + upgrade |
+| **Success (generation)** | Result + share |
+| **Success (deployment)** | Endpoint URL |
+| **Skeleton (model list)** | 4px placeholders |
+| **Disabled (no quota)** | Add credits link |
+| **Loading (long task)** | Persistent progress |
+
+## 15. Motion & Easing
+
+| Token | Value | Use |
+|---|---|---|
+| `motion-instant` | 0ms | Selection |
+| `motion-fast` | 150ms | Hover |
+| `motion-standard` | 250ms | Modal, panel |
+| `motion-streaming` | continuous | Token streaming |
+
+Standard cubic-bezier; no bounce. `prefers-reduced-motion: reduce` removes hover transitions.
+
+---
+
+**Verified:** 2026-05-08 (omd:migrate run 59 — Apple-tier)
+**Tier 1 sources:** together.ai home + /pricing (live DOM via playwright — **canonical 4px (not subpixel-rounded 3.33px)**: Primary `#000` Black 4px / 40px (32px header) / 16px / 16px·**500 ALL CAPS** + Light Outline `rgba(0,0,0,0.08)` + Dark-canvas Outline `rgba(255,255,255,0.12)` + pricing tab 3.25px sub-radius / 13px·500).
+**Tier 2 sources:** styles.refero.design / getdesign.md — no record.
+**Tier 2 (Philosophy/founders/funding):** Together AI About Us, Wikipedia (Vipul Ved Prakash), Latent Space podcast (5000 tok/s), TechCrunch (2023-05 $20M), Tracxn, Clay.
+**Style ref:** `stripe`. **Conflicts unresolved:** none. **Earlier mistake reverted:** prior footer's 3.33px / 13.3px / 33px were subpixel-rounding artifacts from rem-based measurements; canonical is 4px / 16px / 40px / 16px·500.