bobo-ai-cli 1.0.1

package/knowledge/skills/keyword-research.md

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+---
+id: "keyword-research"
+title: "Keyword Research"
+category: "marketing"
+tags: ["keyword research", "the core job", "the process", "output format", "top opportunities", "long-term plays (6-12 months)"]
+triggers: []
+dependencies: []
+source: "E:/Bobo's Coding cache/.claude/skills/keyword-research"
+---
+
+---
+name: keyword-research
+description: 'Strategic keyword research without expensive tools. Use when someone needs content strategy, topic ideas, SEO planning, or asks what should I write about. Uses the 6 Circles Method to expand from seed keywords, clusters into content pillars, and maps to a prioritized content plan. Triggers on: keyword research for X, content strategy for X, what topics should I cover, SEO strategy, content calendar, topic clusters. Outputs prioritized keyword clusters with content recommendations.'
+---
+
+# Keyword Research
+
+Most keyword research is backwards. People start with tools, get overwhelmed by data, and end up with a spreadsheet they never use.
+
+This skill starts with strategy. What does your business need? Who are you trying to reach? What would make them find you? Then it builds a content plan that actually makes sense.
+
+No expensive tools required. Just systematic thinking.
+
+---
+
+## The core job
+
+Transform a business context into a **prioritized content plan** with:
+
+- Keyword clusters organized by topic
+- Priority ranking based on opportunity
+- Content type recommendations
+- A clear "start here" action
+
+**Output format:** Clustered keywords mapped to content pieces, prioritized by business value and opportunity.
+
+---
+
+## The process
+
+```
+SEED → EXPAND → CLUSTER → PRIORITIZE → MAP
+```
+
+1. **Seed** — Generate initial keywords from business context
+2. **Expand** — Use the 6 Circles Method to build comprehensive list
+3. **Cluster** — Group related keywords into content pillars
+4. **Prioritize** — Score by opportunity and business value
+5. **Map** — Assign clusters to specific content pieces
+
+---
+
+## Before starting: Gather context
+
+Get these inputs before generating anything:
+
+1. **What do you sell/offer?** (1-2 sentences)
+2. **Who are you trying to reach?** (Be specific)
+3. **What's your website?** (To understand current content)
+4. **Who are 2-3 competitors?** (Or help identify them)
+5. **What's the goal?** (Traffic? Leads? Sales? Authority?)
+6. **Timeline?** (Quick wins or long-term plays?)
+
+---
+
+## Phase 1: Seed Generation
+
+From the business context, generate 20-30 seed keywords covering:
+
+**Direct terms** — What you actually sell
+
+> "AI marketing automation", "fractional CMO", "marketing workflows"
+
+**Problem terms** — What pain you solve
+
+> "can't keep up with content", "marketing team too small", "don't understand AI"
+
+**Outcome terms** — What results you deliver
+
+> "faster campaign execution", "10x content production", "marketing ROI"
+
+**Category terms** — Broader industry terms
+
+> "marketing automation", "AI marketing", "growth marketing"
+
+---
+
+## Phase 2: Expand (The 6 Circles Method)
+
+For each seed keyword, expand using 6 different lenses:
+
+### Circle 1: What You Sell
+
+Products, services, and solutions you offer directly.
+
+> Example: "AI marketing automation", "marketing workflow templates", "fractional CMO services"
+
+### Circle 2: Problems You Solve
+
+Pain points and challenges your audience faces.
+
+> Example: "marketing team overwhelmed", "can't measure marketing ROI", "content takes too long"
+
+### Circle 3: Outcomes You Deliver
+
+Results and transformations customers achieve.
+
+> Example: "automated lead generation", "consistent content publishing", "marketing that runs itself"
+
+### Circle 4: Your Unique Positioning
+
+What makes you different from alternatives.
+
+> Example: "no-code marketing", "AI-first approach", "community-driven marketing"
+
+### Circle 5: Adjacent Topics
+
+Related areas where your audience spends time.
+
+> Example: "startup growth", "indie hackers", "solopreneur tools", "productivity systems"
+
+### Circle 6: Entities to Associate With
+
+People, tools, frameworks, concepts you want to be connected to.
+
+> Example: "Claude AI", "n8n automation", specific thought leaders, industry frameworks
+
+### Expansion techniques
+
+For each seed, find variations using:
+
+**Question patterns:**
+
+- What is [keyword]?
+- How to [keyword]?
+- Why [keyword]?
+- Best [keyword]?
+- [keyword] vs [alternative]?
+- [keyword] examples
+- [keyword] for [audience]
+
+**Modifier patterns:**
+
+- [keyword] tools
+- [keyword] templates
+- [keyword] guide
+- [keyword] strategy
+- [keyword] 2025
+- [keyword] for beginners
+- [keyword] for [industry]
+
+**Comparison patterns:**
+
+- [keyword A] vs [keyword B]
+- best [category]
+- [tool] alternatives
+- [tool] review
+
+**Output:** Expanded list of 100-200 keywords from seed terms
+
+---
+
+## Phase 3: Cluster
+
+Group expanded keywords into content pillars using the hub-and-spoke model:
+
+```
+                    [PILLAR]
+                 Main Topic Area
+                      |
+        +-------------+-------------+
+        |             |             |
+   [CLUSTER 1]   [CLUSTER 2]   [CLUSTER 3]
+    Subtopic       Subtopic       Subtopic
+        |             |             |
+    Keywords      Keywords      Keywords
+```
+
+### Identifying pillars (5-10 per business)
+
+A pillar is a major topic area that could support:
+
+- One comprehensive guide (3,000-8,000 words)
+- 3-7 supporting articles
+- Ongoing content expansion
+
+Ask: "Could this be a complete guide that thoroughly covers the topic?"
+
+### Pillar Validation (Critical Step)
+
+**Before finalizing pillars, run these 4 checks:**
+
+Most keyword research fails because pillars are chosen based on what the business WANTS to talk about, not what the market ACTUALLY searches for.
+
+**1. Search Volume Test**
+Does this pillar have >1,000 monthly searches across its keyword cluster?
+
+- If YES: Valid pillar
+- If NO: Not a pillar. It may be a single article or shouldn't be created at all.
+
+Example failure: "Claude marketing" (zero search volume) chosen as pillar because the product uses Claude. Market searches "AI marketing" instead.
+
+**2. Product vs. Market Test**
+Is this pillar something the MARKET searches for, or something YOU want to talk about?
+
+| Product-Centric (Wrong)      | Market-Centric (Right)     |
+| ---------------------------- | -------------------------- |
+| "Our methodology"            | "Marketing automation"     |
+| "[Your tool name] tutorials" | "[Category] tutorials"     |
+| "Why we're different"        | "[Problem] solutions"      |
+| Features of your product     | Outcomes people search for |
+
+The market doesn't search for your product name (unless you're famous). They search for solutions to their problems.
+
+**3. Competitive Reality Test**
+Can you actually win here?
+
+Check the top 3 results for the pillar keyword:
+
+- All DR 80+ sites (Forbes, HubSpot, etc.)? Find adjacent pillar.
+- Mix of authority and smaller sites? Winnable with great content.
+- Thin content from unknown sites? High opportunity.
+
+Don't choose pillars where you have no realistic path to page 1.
+
+**4. Proprietary Advantage Test**
+Do you have unique content, data, or expertise for this pillar?
+
+| Advantage                                            | Priority          |
+| ---------------------------------------------------- | ----------------- |
+| Proprietary data others don't have                   | Prioritize highly |
+| Unique methodology or framework                      | Prioritize highly |
+| Practitioner experience (done it, not read about it) | Prioritize        |
+| Same info everyone else has                          | Deprioritize      |
+
+If you have 2,589 marketing workflows and nobody else does, "marketing workflows" should be a pillar. If you're writing about "AI marketing" with no unique angle, you're competing on equal footing with everyone.
+
+**Validation Output:**
+
+For each proposed pillar, document:
+
+```
+Pillar: [Name]
+Search volume test: PASS/FAIL — [evidence]
+Market-centric test: PASS/FAIL — [evidence]
+Competitive test: PASS/FAIL — [evidence]
+Proprietary advantage: YES/NO — [what advantage]
+VERDICT: VALID PILLAR / DEMOTE TO CLUSTER / REMOVE
+```
+
+**If a pillar fails 2+ tests, it's not a pillar.** Either demote it to a single article within another pillar, or remove it entirely.
+
+### Clustering process
+
+1. **Group by semantic similarity** — Keywords that mean similar things
+2. **Group by search intent** — Keywords with same user goal
+3. **Identify the pillar keyword** — The broadest term in each group
+4. **Identify supporting keywords** — More specific variations
+
+### Example cluster
+
+**Pillar:** AI Marketing Automation
+
+**Clusters:**
+
+- What is AI marketing automation (definitional)
+- AI marketing tools (commercial/comparison)
+- AI marketing examples (proof/validation)
+- Building AI marketing workflows (how-to)
+- AI vs traditional automation (comparison)
+
+---
+
+## Phase 4: Prioritize
+
+Not all keywords are equal. Score each cluster by:
+
+### Business Value (High / Medium / Low)
+
+**High:** Direct path to revenue
+
+- Commercial intent keywords
+- Close to purchase decision
+- Your core offering
+
+**Medium:** Indirect path
+
+- Builds trust and authority
+- Captures leads
+- Educational content
+
+**Low:** Brand awareness only
+
+- Top of funnel
+- Tangentially related
+- Nice to have
+
+### Opportunity (High / Medium / Low)
+
+**High opportunity signals:**
+
+- No good content exists (you'd define the category)
+- Existing content is outdated (2+ years old)
+- Existing content is thin (surface-level, generic)
+- You have unique angle competitors miss
+- Growing trend (check Google Trends)
+
+**Low opportunity signals:**
+
+- Dominated by major authority sites
+- Excellent comprehensive content already exists
+- Highly competitive commercial terms
+- Declining interest
+
+### Speed to Win (Fast / Medium / Long)
+
+**Fast (3 months):**
+
+- Low competition
+- You have unique expertise/data
+- Content gap is clear
+
+**Medium (6 months):**
+
+- Moderate competition
+- Requires comprehensive content
+- Differentiation path exists
+
+**Long (9-12 months):**
+
+- High competition
+- Requires authority building
+- May need link building
+
+### Priority Matrix
+
+| Business Value | Opportunity | Speed  | Priority      |
+| -------------- | ----------- | ------ | ------------- |
+| High           | High        | Fast   | **DO FIRST**  |
+| High           | High        | Medium | **DO SECOND** |
+| High           | Medium      | Fast   | **DO THIRD**  |
+| Medium         | High        | Fast   | **QUICK WIN** |
+| High           | Low         | Any    | **LONG PLAY** |
+| Low            | Any         | Any    | **BACKLOG**   |
+
+---
+
+## Phase 5: Map to Content
+
+For each priority cluster, assign:
+
+### Content type
+
+| Type                | When to Use                   | Word Count  |
+| ------------------- | ----------------------------- | ----------- |
+| **Pillar Guide**    | Comprehensive topic coverage  | 5,000-8,000 |
+| **How-To Tutorial** | Step-by-step instructions     | 2,000-3,000 |
+| **Comparison**      | X vs Y, Best [category]       | 2,500-4,000 |
+| **Listicle**        | Tools, examples, tips         | 2,000-3,000 |
+| **Use Case**        | Industry or scenario specific | 1,500-2,500 |
+| **Definition**      | What is [term]                | 1,500-2,500 |
+
+### Intent matching
+
+| Intent            | Keyword Signals           | Content Approach   | CTA Type             |
+| ----------------- | ------------------------- | ------------------ | -------------------- |
+| **Informational** | what, how, why, guide     | Educate thoroughly | Newsletter, resource |
+| **Commercial**    | best, vs, review, compare | Help them decide   | Free trial, demo     |
+| **Transactional** | buy, pricing, get, hire   | Make it easy       | Purchase, contact    |
+
+### Content calendar placement
+
+**Tier 1 (Publish in weeks 1-4):** Highest priority, category-defining
+**Tier 2 (Publish in weeks 5-8):** High priority, supporting pillars
+**Tier 3 (Publish in weeks 9-12):** Medium priority, depth content
+**Tier 4 (Backlog):** Lower priority, future opportunities
+
+---
+
+## Output format
+
+### Executive Summary
+
+```
+# Keyword Research: [Business Name]
+
+## Top Opportunities
+1. [Keyword/cluster] — [Why it's an opportunity]
+2. [Keyword/cluster] — [Why it's an opportunity]
+3. [Keyword/cluster] — [Why it's an opportunity]
+
+## Quick Wins (3-month potential)
+- [Keyword] — [Why quick]
+- [Keyword] — [Why quick]
+
+## Long-Term Plays (6-12 months)
+- [Keyword] — [Strategy needed]
+
+## Start Here
+[Specific first piece of content to create and why]
+```
+
+### Pillar Overview
+
+```
+## Pillar: [Topic Name]
+**Priority:** [Critical / High / Medium / Low]
+**Content pieces:** [Number]
+
+| Cluster | Priority | Intent | Content Type | Target |
+|---------|----------|--------|--------------|--------|
+| [name]  | [H/M/L]  | [type] | [format]     | [date] |
+```
+
+### 90-Day Content Calendar
+
+```
+## Month 1
+- Week 1-2: [Flagship piece] — [Target keyword cluster]
+- Week 3: [Supporting piece] — [Target keyword cluster]
+- Week 4: [Supporting piece] — [Target keyword cluster]
+
+## Month 2
+- Week 5-6: [Second pillar piece] — [Target keyword cluster]
+...
+```
+
+---
+
+## Example: Keyword research for "AI Marketing Consultant"
+
+### Context gathered
+
+- **Business:** AI marketing consulting for startups
+- **Audience:** Funded startups, 10-50 employees, no marketing hire yet
+- **Goal:** Leads for consulting engagements
+- **Timeline:** Mix of quick wins and authority building
+
+### Seed keywords generated
+
+- AI marketing consultant
+- AI marketing strategy
+- Marketing automation
+- Startup marketing
+- Fractional CMO
+- AI marketing tools
+
+### Expanded via 6 Circles (sample)
+
+**Circle 1 (What you sell):** AI marketing consultant, AI marketing strategy, AI marketing audit, marketing automation setup
+
+**Circle 2 (Problems):** startup marketing overwhelm, no time for marketing, marketing not working, can't hire marketing team
+
+**Circle 3 (Outcomes):** automated lead generation, consistent content, marketing ROI, scalable marketing
+
+**Circle 4 (Positioning):** AI-first marketing, no-code marketing, startup-focused marketing
+
+**Circle 5 (Adjacent):** startup growth strategies, product-led growth, indie hacker marketing
+
+**Circle 6 (Entities):** Claude AI marketing, n8n marketing automation, HubSpot alternatives
+
+### Clustered into pillars
+
+**Pillar 1: AI Marketing Strategy** (Priority: Critical)
+
+- What is AI marketing
+- AI marketing examples
+- AI marketing tools
+- AI marketing for startups
+
+**Pillar 2: Marketing Automation** (Priority: High)
+
+- Marketing automation for startups
+- No-code marketing automation
+- n8n vs Zapier for marketing
+- Marketing workflow templates
+
+**Pillar 3: Fractional Marketing** (Priority: Medium)
+
+- What is a fractional CMO
+- Fractional CMO vs agency
+- When to hire fractional marketing
+
+### Top 3 recommendations
+
+**1. "What is AI Marketing?" (Do First)**
+
+- Category definition opportunity
+- Growing search trend
+- Weak competition (thin content dominates)
+- You have practitioner expertise
+- Pillar guide, 5,000+ words
+
+**2. "AI Marketing Tools 2025" (Do Second)**
+
+- Commercial intent, close to purchase
+- Existing content is generic/outdated
+- Unique angle: practitioner reviews
+- Comparison listicle, 3,000+ words
+
+**3. "Marketing Automation for Startups" (Quick Win)**
+
+- Specific audience match
+- Less competitive than broad term
+- Clear differentiation path
+- How-to guide, 2,500+ words
+
+---
+
+## What this skill does NOT do
+
+This skill provides **strategic direction**, not:
+
+- Live search volume data (use free tools if needed)
+- Automated SERP analysis (manual review required)
+- Content writing (use direct-response-copy skill)
+- Technical SEO audits (different skill set)
+
+The output is a prioritized plan. Execution is separate.
+
+---
+
+## Free tools to supplement
+
+If the user needs data validation:
+
+- **Google Trends** (trends.google.com) — Trend direction, seasonality
+- **Google Search** — SERP analysis, autocomplete, "People Also Ask"
+- **AnswerThePublic** (free tier) — Question-based keywords
+- **AlsoAsked** (free tier) — PAA relationship mapping
+- **Reddit/Quora search** — Real user questions and language
+
+---
+
+## How this connects to other skills
+
+**keyword-research** identifies WHAT to write about.
+
+Then:
+
+- **positioning-angles** → finds the angle for each piece
+- **brand-voice** → ensures consistent voice across content
+- **direct-response-copy** → writes the actual content
+
+The keyword research creates the content strategy. Other skills execute it.
+
+---
+
+## The test
+
+A good keyword research output:
+
+1. **Actionable** — Clear "start here" recommendation
+2. **Prioritized** — Not just a list, but ranked by opportunity
+3. **Realistic** — Acknowledges competition and timelines
+4. **Strategic** — Connects to business goals, not just traffic
+5. **Specific** — Content types and angles, not just keywords
+
+If the output is "here's 500 keywords, good luck" — it failed.

package/knowledge/skills/kotlin-lsp.md

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+---
+id: "kotlin-lsp"
+title: "Kotlin Lsp"
+category: "other"
+tags: ["supported extensions", "installation", "more information"]
+triggers: []
+dependencies: []
+source: "E:/Bobo's Coding cache/.claude/skills/kotlin-lsp"
+---
+
+Kotlin language server for Claude Code, providing code intelligence, refactoring, and analysis.
+
+## Supported Extensions
+
+`.kt`
+`.kts`
+
+## Installation
+
+Install the Kotlin LSP CLI.
+
+```bash
+brew install JetBrains/utils/kotlin-lsp
+```
+
+## More Information
+
+- [kotlin LSP](https://github.com/Kotlin/kotlin-lsp)

package/knowledge/skills/laravel-boost.md

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+---
+id: "laravel-boost"
+title: "laravel-boost"
+category: "other"
+tags: ["laravel-boost"]
+triggers: []
+dependencies: []
+source: "E:/Bobo's Coding cache/.claude/skills/laravel-boost"
+---
+
+# laravel-boost
+
+Skill directory: laravel-boost