bobo-ai-cli 1.0.1

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Files changed (234) hide show
  1. package/LICENSE +21 -0
  2. package/README.md +216 -0
  3. package/dist/agent.d.ts +9 -0
  4. package/dist/agent.js +144 -0
  5. package/dist/agent.js.map +1 -0
  6. package/dist/config.d.ts +15 -0
  7. package/dist/config.js +76 -0
  8. package/dist/config.js.map +1 -0
  9. package/dist/index.d.ts +2 -0
  10. package/dist/index.js +366 -0
  11. package/dist/index.js.map +1 -0
  12. package/dist/knowledge-commands.d.ts +2 -0
  13. package/dist/knowledge-commands.js +40 -0
  14. package/dist/knowledge-commands.js.map +1 -0
  15. package/dist/knowledge.d.ts +17 -0
  16. package/dist/knowledge.js +112 -0
  17. package/dist/knowledge.js.map +1 -0
  18. package/dist/memory.d.ts +17 -0
  19. package/dist/memory.js +215 -0
  20. package/dist/memory.js.map +1 -0
  21. package/dist/planner.d.ts +22 -0
  22. package/dist/planner.js +130 -0
  23. package/dist/planner.js.map +1 -0
  24. package/dist/project.d.ts +25 -0
  25. package/dist/project.js +117 -0
  26. package/dist/project.js.map +1 -0
  27. package/dist/rules-commands.d.ts +2 -0
  28. package/dist/rules-commands.js +51 -0
  29. package/dist/rules-commands.js.map +1 -0
  30. package/dist/skills.d.ts +28 -0
  31. package/dist/skills.js +349 -0
  32. package/dist/skills.js.map +1 -0
  33. package/dist/structured/loader.d.ts +19 -0
  34. package/dist/structured/loader.js +147 -0
  35. package/dist/structured/loader.js.map +1 -0
  36. package/dist/structured/paths.d.ts +2 -0
  37. package/dist/structured/paths.js +14 -0
  38. package/dist/structured/paths.js.map +1 -0
  39. package/dist/structured/project-scaffold.d.ts +7 -0
  40. package/dist/structured/project-scaffold.js +60 -0
  41. package/dist/structured/project-scaffold.js.map +1 -0
  42. package/dist/structured/render-markdown.d.ts +37 -0
  43. package/dist/structured/render-markdown.js +47 -0
  44. package/dist/structured/render-markdown.js.map +1 -0
  45. package/dist/structured/render-table.d.ts +1 -0
  46. package/dist/structured/render-table.js +15 -0
  47. package/dist/structured/render-table.js.map +1 -0
  48. package/dist/structured/search.d.ts +10 -0
  49. package/dist/structured/search.js +104 -0
  50. package/dist/structured/search.js.map +1 -0
  51. package/dist/structured/skill-runner.d.ts +15 -0
  52. package/dist/structured/skill-runner.js +60 -0
  53. package/dist/structured/skill-runner.js.map +1 -0
  54. package/dist/structured/types.d.ts +212 -0
  55. package/dist/structured/types.js +97 -0
  56. package/dist/structured/types.js.map +1 -0
  57. package/dist/structured-skills-commands.d.ts +3 -0
  58. package/dist/structured-skills-commands.js +126 -0
  59. package/dist/structured-skills-commands.js.map +1 -0
  60. package/dist/structured-template-commands.d.ts +2 -0
  61. package/dist/structured-template-commands.js +34 -0
  62. package/dist/structured-template-commands.js.map +1 -0
  63. package/dist/tools/index.d.ts +3 -0
  64. package/dist/tools/index.js +450 -0
  65. package/dist/tools/index.js.map +1 -0
  66. package/dist/ui.d.ts +19 -0
  67. package/dist/ui.js +72 -0
  68. package/dist/ui.js.map +1 -0
  69. package/dist/web.d.ts +4 -0
  70. package/dist/web.js +124 -0
  71. package/dist/web.js.map +1 -0
  72. package/knowledge/advanced-patterns.md +70 -0
  73. package/knowledge/agent-directives.md +74 -0
  74. package/knowledge/dream.md +36 -0
  75. package/knowledge/engineering.md +46 -0
  76. package/knowledge/error-catalog.md +33 -0
  77. package/knowledge/index.json +170 -0
  78. package/knowledge/memory/cache-optimization-and-skill-integration.md +102 -0
  79. package/knowledge/memory/engineering-patterns.md +134 -0
  80. package/knowledge/memory/feedback_root_structure.md +16 -0
  81. package/knowledge/memory/project-contexts.md +69 -0
  82. package/knowledge/memory/tools-and-services.md +85 -0
  83. package/knowledge/rules/agents.md +62 -0
  84. package/knowledge/rules/blocking-rules.md +323 -0
  85. package/knowledge/rules/cache-management.md +379 -0
  86. package/knowledge/rules/capability-evolution.md +132 -0
  87. package/knowledge/rules/coding.md +126 -0
  88. package/knowledge/rules/engineering-workflows.md +225 -0
  89. package/knowledge/rules/evomap-content-guidelines.md +354 -0
  90. package/knowledge/rules/evomap-guide.md +224 -0
  91. package/knowledge/rules/git.md +31 -0
  92. package/knowledge/rules/hooks.md +106 -0
  93. package/knowledge/rules/performance.md +101 -0
  94. package/knowledge/rules/remotion-auto-production.md +1120 -0
  95. package/knowledge/rules/security.md +46 -0
  96. package/knowledge/rules/testing.md +32 -0
  97. package/knowledge/rules/work-mode.md +208 -0
  98. package/knowledge/rules.md +62 -0
  99. package/knowledge/skills/Skill_Seekers.md +1722 -0
  100. package/knowledge/skills/ab-test-setup.md +557 -0
  101. package/knowledge/skills/agent-sdk-dev.md +238 -0
  102. package/knowledge/skills/agent-tools.md +136 -0
  103. package/knowledge/skills/analytics-tracking.md +597 -0
  104. package/knowledge/skills/artifacts-builder.md +89 -0
  105. package/knowledge/skills/asana.md +13 -0
  106. package/knowledge/skills/backend-expert.md +97 -0
  107. package/knowledge/skills/brand-voice.md +481 -0
  108. package/knowledge/skills/browser-use.md +419 -0
  109. package/knowledge/skills/cache-optimization-skill.md +179 -0
  110. package/knowledge/skills/canvas-design.md +147 -0
  111. package/knowledge/skills/citation-validator.md +203 -0
  112. package/knowledge/skills/clangd-lsp.md +52 -0
  113. package/knowledge/skills/code-review-expert.md +85 -0
  114. package/knowledge/skills/code-review.md +280 -0
  115. package/knowledge/skills/code-simplifier.md +13 -0
  116. package/knowledge/skills/commit-commands.md +258 -0
  117. package/knowledge/skills/competitor-alternatives.md +795 -0
  118. package/knowledge/skills/content-atomizer.md +910 -0
  119. package/knowledge/skills/content-research-writer.md +605 -0
  120. package/knowledge/skills/context-optimization-suite.md +162 -0
  121. package/knowledge/skills/context7.md +13 -0
  122. package/knowledge/skills/copy-editing.md +494 -0
  123. package/knowledge/skills/copywriting.md +510 -0
  124. package/knowledge/skills/csharp-lsp.md +40 -0
  125. package/knowledge/skills/decision-making-framework.md +154 -0
  126. package/knowledge/skills/developer-growth-analysis.md +335 -0
  127. package/knowledge/skills/direct-response-copy.md +2336 -0
  128. package/knowledge/skills/docker-expert.md +229 -0
  129. package/knowledge/skills/document-skills.md +13 -0
  130. package/knowledge/skills/documentation-expert.md +126 -0
  131. package/knowledge/skills/email-sequence.md +1061 -0
  132. package/knowledge/skills/email-sequences.md +910 -0
  133. package/knowledge/skills/example-plugin.md +72 -0
  134. package/knowledge/skills/explanatory-output-style.md +82 -0
  135. package/knowledge/skills/feature-dev.md +458 -0
  136. package/knowledge/skills/file-organizer.md +466 -0
  137. package/knowledge/skills/firebase.disabled.md +13 -0
  138. package/knowledge/skills/form-cro.md +488 -0
  139. package/knowledge/skills/free-tool-strategy.md +636 -0
  140. package/knowledge/skills/frontend-design-offical.md +55 -0
  141. package/knowledge/skills/frontend-design.md +41 -0
  142. package/knowledge/skills/frontend-expert.md +93 -0
  143. package/knowledge/skills/github.md +13 -0
  144. package/knowledge/skills/gitlab.md +13 -0
  145. package/knowledge/skills/gopls-lsp.md +32 -0
  146. package/knowledge/skills/got-controller.md +218 -0
  147. package/knowledge/skills/greptile.md +72 -0
  148. package/knowledge/skills/hookify.md +376 -0
  149. package/knowledge/skills/image-editor.md +189 -0
  150. package/knowledge/skills/image-enhancer.md +109 -0
  151. package/knowledge/skills/jdtls-lsp.md +49 -0
  152. package/knowledge/skills/json-canvas.md +654 -0
  153. package/knowledge/skills/keyword-research.md +559 -0
  154. package/knowledge/skills/kotlin-lsp.md +28 -0
  155. package/knowledge/skills/laravel-boost.md +13 -0
  156. package/knowledge/skills/launch-strategy.md +394 -0
  157. package/knowledge/skills/lead-magnet.md +393 -0
  158. package/knowledge/skills/learning-output-style.md +106 -0
  159. package/knowledge/skills/linear.md +13 -0
  160. package/knowledge/skills/lua-lsp.md +47 -0
  161. package/knowledge/skills/marketing-ideas.md +720 -0
  162. package/knowledge/skills/marketing-psychology.md +534 -0
  163. package/knowledge/skills/mcp-builder.md +369 -0
  164. package/knowledge/skills/meeting-insights-analyzer.md +347 -0
  165. package/knowledge/skills/memory-evolution-system.md +172 -0
  166. package/knowledge/skills/multi-lens-thinking.md +407 -0
  167. package/knowledge/skills/nano-banana-pro.md +116 -0
  168. package/knowledge/skills/newsletter.md +736 -0
  169. package/knowledge/skills/notebooklm.md +296 -0
  170. package/knowledge/skills/obsidian-bases.md +634 -0
  171. package/knowledge/skills/obsidian-markdown.md +651 -0
  172. package/knowledge/skills/onboarding-cro.md +494 -0
  173. package/knowledge/skills/orchestrator.md +681 -0
  174. package/knowledge/skills/page-cro.md +379 -0
  175. package/knowledge/skills/paid-ads.md +624 -0
  176. package/knowledge/skills/paywall-upgrade-cro.md +651 -0
  177. package/knowledge/skills/php-lsp.md +36 -0
  178. package/knowledge/skills/planning-with-files.md +193 -0
  179. package/knowledge/skills/playwright.md +13 -0
  180. package/knowledge/skills/plugin-dev.md +434 -0
  181. package/knowledge/skills/popup-cro.md +520 -0
  182. package/knowledge/skills/positioning-angles.md +330 -0
  183. package/knowledge/skills/pr-review-toolkit.md +359 -0
  184. package/knowledge/skills/pricing-strategy.md +777 -0
  185. package/knowledge/skills/programmatic-seo.md +714 -0
  186. package/knowledge/skills/pyright-lsp.md +43 -0
  187. package/knowledge/skills/quality-assurance-framework.md +168 -0
  188. package/knowledge/skills/question-refiner.md +160 -0
  189. package/knowledge/skills/ralph-loop.md +205 -0
  190. package/knowledge/skills/refactoring-expert.md +103 -0
  191. package/knowledge/skills/referral-program.md +668 -0
  192. package/knowledge/skills/research-executor.md +164 -0
  193. package/knowledge/skills/review-with-security.md +12 -0
  194. package/knowledge/skills/rust-analyzer-lsp.md +50 -0
  195. package/knowledge/skills/schema-markup.md +647 -0
  196. package/knowledge/skills/security-audit-expert.md +124 -0
  197. package/knowledge/skills/security-expert.md +140 -0
  198. package/knowledge/skills/security-guidance.md +13 -0
  199. package/knowledge/skills/seedance-prompt.md +139 -0
  200. package/knowledge/skills/self-evolution.md +1160 -0
  201. package/knowledge/skills/seo-audit.md +432 -0
  202. package/knowledge/skills/seo-content.md +787 -0
  203. package/knowledge/skills/serena.md +13 -0
  204. package/knowledge/skills/signup-flow-cro.md +409 -0
  205. package/knowledge/skills/skill-creator.md +220 -0
  206. package/knowledge/skills/skill-manager.md +226 -0
  207. package/knowledge/skills/skill-share.md +98 -0
  208. package/knowledge/skills/slack.md +13 -0
  209. package/knowledge/skills/social-content.md +878 -0
  210. package/knowledge/skills/spec-flow-skill.md +124 -0
  211. package/knowledge/skills/stripe.md +13 -0
  212. package/knowledge/skills/supabase.md +13 -0
  213. package/knowledge/skills/swift-lsp.md +40 -0
  214. package/knowledge/skills/synthesizer.md +236 -0
  215. package/knowledge/skills/template-skill.md +16 -0
  216. package/knowledge/skills/testing-expert.md +99 -0
  217. package/knowledge/skills/theme-factory.md +72 -0
  218. package/knowledge/skills/tiktok-research.md +208 -0
  219. package/knowledge/skills/typescript-lsp.md +36 -0
  220. package/knowledge/skills/ui-ux-pro-max.md +247 -0
  221. package/knowledge/skills/verify.md +15 -0
  222. package/knowledge/skills/visual-prompt-engineer.md +102 -0
  223. package/knowledge/skills/webapp-testing.md +111 -0
  224. package/knowledge/skills/wide-research.md +191 -0
  225. package/knowledge/system.md +93 -0
  226. package/knowledge/task-router.md +37 -0
  227. package/knowledge/verification.md +38 -0
  228. package/knowledge/workflows/3d-viz.md +47 -0
  229. package/knowledge/workflows/data-pipeline.md +47 -0
  230. package/knowledge/workflows/db-migration.md +51 -0
  231. package/knowledge/workflows/feature-dev.md +41 -0
  232. package/knowledge/workflows/tdd-flow.md +52 -0
  233. package/knowledge/workflows/ui-verify.md +51 -0
  234. package/package.json +60 -0
@@ -0,0 +1,162 @@
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+ ---
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+ id: "context-optimization-suite"
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+ title: "Context Optimization Suite"
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+ category: "agent-engineering"
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+ tags: ["context optimization suite", "when to use", "compressed context", "combined workflow", "quick reference"]
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+ triggers: []
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+ dependencies: []
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+ source: "E:/Bobo's Coding cache/.claude/skills/context-optimization-suite"
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+ ---
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+
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+ ---
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+ name: context-optimization-suite
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+ description: Unified context management - combines context-budget-analyzer (token budget tracking) + context-compressor (95% context compression). Use when context is tight, approaching limits, or when resuming long sessions.
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+ ---
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+
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+ # Context Optimization Suite
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+
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+ > **Merged from**: context-budget-analyzer + context-compressor
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+ > **Token savings**: Up to 95% context reduction while preserving critical information
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+
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+ ## When to Use
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+
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+ - Context window approaching 70%+ capacity
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+ - Resuming a long session with accumulated context
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+ - Before compaction to preserve key information
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+ - When `cacheCreationInputTokens` = 0 (cache miss)
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+
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+ ---
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+
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+ ## Module 1: Budget Analyzer
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+
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+ ### Budget Threshold System
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+
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+ | Level | Usage | Action |
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+ |-------|-------|--------|
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+ | Green | <50% | Normal operation |
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+ | Yellow | 50-75% | Efficiency awareness, prefer targeted tools |
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+ | Orange | 75-90% | Consider compaction or session split |
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+ | Red | >90% | Immediate compaction required |
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+
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+ ### Token Category Tracking
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+
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+ Monitor these categories:
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+ - **Human messages**: User input tokens
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+ - **Assistant messages**: AI response tokens
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+ - **Tool requests**: Tool call tokens
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+ - **Tool results**: Tool output tokens (often the biggest waste)
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+ - **Attachments**: File attachment tokens
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+ - **System/Other**: System message tokens
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+
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+ ### Optimization Rules
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+
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+ 1. **Cache file contents** after first read — never re-read the same file
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+ 2. **Use Grep** instead of full file reads when searching
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+ 3. **Compress images** before attachment
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+ 4. **Limit bash output** with `head -N` / `tail -N`
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+ 5. **Keep assistant responses concise** — no trailing summaries
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+
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+ ### Duplicate Detection
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+
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+ Track file reads per session. If a file is read 3+ times, it's a waste signal:
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+ ```
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+ File: src/index.ts — Read 4 times — ~8,000 tokens wasted
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+ Action: Cache content after first read
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+ ```
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+
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+ ---
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+
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+ ## Module 2: Context Compressor
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+
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+ ### 9-Section Compression Template
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+
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+ When compressing context, produce exactly this structure:
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+
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+ ```markdown
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+ ## Compressed Context
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+
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+ ### 1. User Request
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+ [Original user prompt/goal in 1-2 sentences]
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+
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+ ### 2. Key Technical Concepts
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+ - [Concept 1]: [Brief explanation]
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+ - [Concept 2]: [Brief explanation]
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+
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+ ### 3. Key Files and Code
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+ - `path/to/file.ts:L42-L58` — [What it does]
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+ - `path/to/other.ts:L10-L25` — [Key function]
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+
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+ ### 4. Key Errors and Fixes
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+ - **Error**: [Error message] → **Fix**: [Solution applied]
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+
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+ ### 5. Problem-Solving Process
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+ 1. [Step 1: What was tried]
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+ 2. [Step 2: What worked]
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+ 3. [Step 3: Current approach]
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+
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+ ### 6. User Messages (condensed)
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+ - [Message 1 summary]
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+ - [Message 2 summary]
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+
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+ ### 7. Todos and Tasks
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+ - [ ] [Remaining task 1]
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+ - [x] [Completed task 2]
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+
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+ ### 8. Current Work
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+ [What is being worked on RIGHT NOW — 2-3 sentences]
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+
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+ ### 9. Next Steps
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+ 1. [Immediate next action]
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+ 2. [Following action]
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+ 3. [Final verification]
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+ ```
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+
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+ ### Compression Ratios
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+
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+ | Context Size | Compressed Size | Ratio |
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+ |-------------|----------------|-------|
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+ | 100k tokens | ~5k tokens | 95% |
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+ | 50k tokens | ~3k tokens | 94% |
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+ | 20k tokens | ~2k tokens | 90% |
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+
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+ ---
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+
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+ ## Combined Workflow
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+
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+ ```
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+ Session starts
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+
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+ Monitor budget (Module 1)
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+
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+ Budget > 75%?
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+ ├─ No → Continue normally
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+ └─ Yes → Apply compression (Module 2)
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+
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+ Resume with compressed context
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+
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+ Monitor budget again
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+ ```
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+
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+ ### Cache-Aware Optimization (cc-cache-fix integration)
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+
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+ With cc-cache-fix installed (`claude-patched`):
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+ - Cache TTL extended to 1 hour → fewer re-reads needed
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+ - Delta attachments preserved → resume works better
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+ - Hash stability → same content = same cache hit
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+
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+ **Strategy shift**: With good caching, prioritize keeping referenced files in cache rather than aggressively compressing.
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+
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+ ---
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+
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+ ## Quick Reference
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+
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+ ```bash
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+ # Check context budget (mental model)
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+ # Green: <50% — proceed normally
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+ # Yellow: 50-75% — be efficient
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+ # Orange: 75-90% — compress soon
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+ # Red: >90% — compress NOW
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+
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+ # Compress context using the 9-section template
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+ # Output only the compressed version, nothing else
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+ ```
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+ ---
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+ id: "context7"
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+ title: "context7"
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+ category: "knowledge"
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+ tags: ["context7"]
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+ triggers: []
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+ dependencies: []
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+ source: "E:/Bobo's Coding cache/.claude/skills/context7"
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+ ---
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+
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+ # context7
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+
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+ Skill directory: context7
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+ ---
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+ id: "copy-editing"
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+ title: "Copy Editing"
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+ category: "marketing"
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+ tags: ["copy editing", "core philosophy", "the seven sweeps framework", "quick-pass editing checks", "copy editing checklist", "common copy problems & fixes", "working with copy sweeps", "questions to ask", "related skills", "when to use each skill"]
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+ triggers: []
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+ dependencies: []
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+ source: "E:/Bobo's Coding cache/.claude/skills/copy-editing"
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+ ---
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+
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+ ---
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+ name: copy-editing
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+ description: "When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes."
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+ ---
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+
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+ # Copy Editing
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+
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+ You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core message.
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+
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+ ## Core Philosophy
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+
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+ Good copy editing isn't about rewriting—it's about enhancing. Each pass focuses on one dimension, catching issues that get missed when you try to fix everything at once.
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+
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+ **Key principles:**
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+
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+ - Don't change the core message; focus on enhancing it
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+ - Multiple focused passes beat one unfocused review
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+ - Each edit should have a clear reason
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+ - Preserve the author's voice while improving clarity
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+
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+ ---
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+
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+ ## The Seven Sweeps Framework
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+
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+ Edit copy through seven sequential passes, each focusing on one dimension. After each sweep, loop back to check previous sweeps aren't compromised.
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+
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+ ### Sweep 1: Clarity
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+
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+ **Focus:** Can the reader understand what you're saying?
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+
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+ **What to check:**
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+
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+ - Confusing sentence structures
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+ - Unclear pronoun references
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+ - Jargon or insider language
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+ - Ambiguous statements
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+ - Missing context
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+
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+ **Common clarity killers:**
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+
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+ - Sentences trying to say too much
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+ - Abstract language instead of concrete
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+ - Assuming reader knowledge they don't have
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+ - Burying the point in qualifications
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+
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+ **Process:**
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+
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+ 1. Read through quickly, highlighting unclear parts
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+ 2. Don't correct yet—just note problem areas
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+ 3. After marking issues, recommend specific edits
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+ 4. Verify edits maintain the original intent
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+
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+ **After this sweep:** Confirm the "Rule of One" (one main idea per section) and "You Rule" (copy speaks to the reader) are intact.
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+
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+ ---
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+
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+ ### Sweep 2: Voice and Tone
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+
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+ **Focus:** Is the copy consistent in how it sounds?
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+
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+ **What to check:**
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+
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+ - Shifts between formal and casual
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+ - Inconsistent brand personality
75
+ - Mood changes that feel jarring
76
+ - Word choices that don't match the brand
77
+
78
+ **Common voice issues:**
79
+
80
+ - Starting casual, becoming corporate
81
+ - Mixing "we" and "the company" references
82
+ - Humor in some places, serious in others (unintentionally)
83
+ - Technical language appearing randomly
84
+
85
+ **Process:**
86
+
87
+ 1. Read aloud to hear inconsistencies
88
+ 2. Mark where tone shifts unexpectedly
89
+ 3. Recommend edits that smooth transitions
90
+ 4. Ensure personality remains throughout
91
+
92
+ **After this sweep:** Return to Clarity Sweep to ensure voice edits didn't introduce confusion.
93
+
94
+ ---
95
+
96
+ ### Sweep 3: So What
97
+
98
+ **Focus:** Does every claim answer "why should I care?"
99
+
100
+ **What to check:**
101
+
102
+ - Features without benefits
103
+ - Claims without consequences
104
+ - Statements that don't connect to reader's life
105
+ - Missing "which means..." bridges
106
+
107
+ **The So What test:**
108
+ For every statement, ask "Okay, so what?" If the copy doesn't answer that question with a deeper benefit, it needs work.
109
+
110
+ ❌ "Our platform uses AI-powered analytics"
111
+ _So what?_
112
+ ✅ "Our AI-powered analytics surface insights you'd miss manually—so you can make better decisions in half the time"
113
+
114
+ **Common So What failures:**
115
+
116
+ - Feature lists without benefit connections
117
+ - Impressive-sounding claims that don't land
118
+ - Technical capabilities without outcomes
119
+ - Company achievements that don't help the reader
120
+
121
+ **Process:**
122
+
123
+ 1. Read each claim and literally ask "so what?"
124
+ 2. Highlight claims missing the answer
125
+ 3. Add the benefit bridge or deeper meaning
126
+ 4. Ensure benefits connect to real reader desires
127
+
128
+ **After this sweep:** Return to Voice and Tone, then Clarity.
129
+
130
+ ---
131
+
132
+ ### Sweep 4: Prove It
133
+
134
+ **Focus:** Is every claim supported with evidence?
135
+
136
+ **What to check:**
137
+
138
+ - Unsubstantiated claims
139
+ - Missing social proof
140
+ - Assertions without backup
141
+ - "Best" or "leading" without evidence
142
+
143
+ **Types of proof to look for:**
144
+
145
+ - Testimonials with names and specifics
146
+ - Case study references
147
+ - Statistics and data
148
+ - Third-party validation
149
+ - Guarantees and risk reversals
150
+ - Customer logos
151
+ - Review scores
152
+
153
+ **Common proof gaps:**
154
+
155
+ - "Trusted by thousands" (which thousands?)
156
+ - "Industry-leading" (according to whom?)
157
+ - "Customers love us" (show them saying it)
158
+ - Results claims without specifics
159
+
160
+ **Process:**
161
+
162
+ 1. Identify every claim that needs proof
163
+ 2. Check if proof exists nearby
164
+ 3. Flag unsupported assertions
165
+ 4. Recommend adding proof or softening claims
166
+
167
+ **After this sweep:** Return to So What, Voice and Tone, then Clarity.
168
+
169
+ ---
170
+
171
+ ### Sweep 5: Specificity
172
+
173
+ **Focus:** Is the copy concrete enough to be compelling?
174
+
175
+ **What to check:**
176
+
177
+ - Vague language ("improve," "enhance," "optimize")
178
+ - Generic statements that could apply to anyone
179
+ - Round numbers that feel made up
180
+ - Missing details that would make it real
181
+
182
+ **Specificity upgrades:**
183
+
184
+ | Vague | Specific |
185
+ | --------------------- | ------------------------------- |
186
+ | Save time | Save 4 hours every week |
187
+ | Many customers | 2,847 teams |
188
+ | Fast results | Results in 14 days |
189
+ | Improve your workflow | Cut your reporting time in half |
190
+ | Great support | Response within 2 hours |
191
+
192
+ **Common specificity issues:**
193
+
194
+ - Adjectives doing the work nouns should do
195
+ - Benefits without quantification
196
+ - Outcomes without timeframes
197
+ - Claims without concrete examples
198
+
199
+ **Process:**
200
+
201
+ 1. Highlight vague words and phrases
202
+ 2. Ask "Can this be more specific?"
203
+ 3. Add numbers, timeframes, or examples
204
+ 4. Remove content that can't be made specific (it's probably filler)
205
+
206
+ **After this sweep:** Return to Prove It, So What, Voice and Tone, then Clarity.
207
+
208
+ ---
209
+
210
+ ### Sweep 6: Heightened Emotion
211
+
212
+ **Focus:** Does the copy make the reader feel something?
213
+
214
+ **What to check:**
215
+
216
+ - Flat, informational language
217
+ - Missing emotional triggers
218
+ - Pain points mentioned but not felt
219
+ - Aspirations stated but not evoked
220
+
221
+ **Emotional dimensions to consider:**
222
+
223
+ - Pain of the current state
224
+ - Frustration with alternatives
225
+ - Fear of missing out
226
+ - Desire for transformation
227
+ - Pride in making smart choices
228
+ - Relief from solving the problem
229
+
230
+ **Techniques for heightening emotion:**
231
+
232
+ - Paint the "before" state vividly
233
+ - Use sensory language
234
+ - Tell micro-stories
235
+ - Reference shared experiences
236
+ - Ask questions that prompt reflection
237
+
238
+ **Process:**
239
+
240
+ 1. Read for emotional impact—does it move you?
241
+ 2. Identify flat sections that should resonate
242
+ 3. Add emotional texture while staying authentic
243
+ 4. Ensure emotion serves the message (not manipulation)
244
+
245
+ **After this sweep:** Return to Specificity, Prove It, So What, Voice and Tone, then Clarity.
246
+
247
+ ---
248
+
249
+ ### Sweep 7: Zero Risk
250
+
251
+ **Focus:** Have we removed every barrier to action?
252
+
253
+ **What to check:**
254
+
255
+ - Friction near CTAs
256
+ - Unanswered objections
257
+ - Missing trust signals
258
+ - Unclear next steps
259
+ - Hidden costs or surprises
260
+
261
+ **Risk reducers to look for:**
262
+
263
+ - Money-back guarantees
264
+ - Free trials
265
+ - "No credit card required"
266
+ - "Cancel anytime"
267
+ - Social proof near CTA
268
+ - Clear expectations of what happens next
269
+ - Privacy assurances
270
+
271
+ **Common risk issues:**
272
+
273
+ - CTA asks for commitment without earning trust
274
+ - Objections raised but not addressed
275
+ - Fine print that creates doubt
276
+ - Vague "Contact us" instead of clear next step
277
+
278
+ **Process:**
279
+
280
+ 1. Focus on sections near CTAs
281
+ 2. List every reason someone might hesitate
282
+ 3. Check if the copy addresses each concern
283
+ 4. Add risk reversals or trust signals as needed
284
+
285
+ **After this sweep:** Return through all previous sweeps one final time: Heightened Emotion, Specificity, Prove It, So What, Voice and Tone, Clarity.
286
+
287
+ ---
288
+
289
+ ## Quick-Pass Editing Checks
290
+
291
+ Use these for faster reviews when a full seven-sweep process isn't needed.
292
+
293
+ ### Word-Level Checks
294
+
295
+ **Cut these words:**
296
+
297
+ - Very, really, extremely, incredibly (weak intensifiers)
298
+ - Just, actually, basically (filler)
299
+ - In order to (use "to")
300
+ - That (often unnecessary)
301
+ - Things, stuff (vague)
302
+
303
+ **Replace these:**
304
+
305
+ | Weak | Strong |
306
+ | ------------ | ---------- |
307
+ | Utilize | Use |
308
+ | Implement | Set up |
309
+ | Leverage | Use |
310
+ | Facilitate | Help |
311
+ | Innovative | New |
312
+ | Robust | Strong |
313
+ | Seamless | Smooth |
314
+ | Cutting-edge | New/Modern |
315
+
316
+ **Watch for:**
317
+
318
+ - Adverbs (usually unnecessary)
319
+ - Passive voice (switch to active)
320
+ - Nominalizations (verb → noun: "make a decision" → "decide")
321
+
322
+ ### Sentence-Level Checks
323
+
324
+ - One idea per sentence
325
+ - Vary sentence length (mix short and long)
326
+ - Front-load important information
327
+ - Max 3 conjunctions per sentence
328
+ - No more than 25 words (usually)
329
+
330
+ ### Paragraph-Level Checks
331
+
332
+ - One topic per paragraph
333
+ - Short paragraphs (2-4 sentences for web)
334
+ - Strong opening sentences
335
+ - Logical flow between paragraphs
336
+ - White space for scannability
337
+
338
+ ---
339
+
340
+ ## Copy Editing Checklist
341
+
342
+ ### Before You Start
343
+
344
+ - [ ] Understand the goal of this copy
345
+ - [ ] Know the target audience
346
+ - [ ] Identify the desired action
347
+ - [ ] Read through once without editing
348
+
349
+ ### Clarity (Sweep 1)
350
+
351
+ - [ ] Every sentence is immediately understandable
352
+ - [ ] No jargon without explanation
353
+ - [ ] Pronouns have clear references
354
+ - [ ] No sentences trying to do too much
355
+
356
+ ### Voice & Tone (Sweep 2)
357
+
358
+ - [ ] Consistent formality level throughout
359
+ - [ ] Brand personality maintained
360
+ - [ ] No jarring shifts in mood
361
+ - [ ] Reads well aloud
362
+
363
+ ### So What (Sweep 3)
364
+
365
+ - [ ] Every feature connects to a benefit
366
+ - [ ] Claims answer "why should I care?"
367
+ - [ ] Benefits connect to real desires
368
+ - [ ] No impressive-but-empty statements
369
+
370
+ ### Prove It (Sweep 4)
371
+
372
+ - [ ] Claims are substantiated
373
+ - [ ] Social proof is specific and attributed
374
+ - [ ] Numbers and stats have sources
375
+ - [ ] No unearned superlatives
376
+
377
+ ### Specificity (Sweep 5)
378
+
379
+ - [ ] Vague words replaced with concrete ones
380
+ - [ ] Numbers and timeframes included
381
+ - [ ] Generic statements made specific
382
+ - [ ] Filler content removed
383
+
384
+ ### Heightened Emotion (Sweep 6)
385
+
386
+ - [ ] Copy evokes feeling, not just information
387
+ - [ ] Pain points feel real
388
+ - [ ] Aspirations feel achievable
389
+ - [ ] Emotion serves the message authentically
390
+
391
+ ### Zero Risk (Sweep 7)
392
+
393
+ - [ ] Objections addressed near CTA
394
+ - [ ] Trust signals present
395
+ - [ ] Next steps are crystal clear
396
+ - [ ] Risk reversals stated (guarantee, trial, etc.)
397
+
398
+ ### Final Checks
399
+
400
+ - [ ] No typos or grammatical errors
401
+ - [ ] Consistent formatting
402
+ - [ ] Links work (if applicable)
403
+ - [ ] Core message preserved through all edits
404
+
405
+ ---
406
+
407
+ ## Common Copy Problems & Fixes
408
+
409
+ ### Problem: Wall of Features
410
+
411
+ **Symptom:** List of what the product does without why it matters
412
+ **Fix:** Add "which means..." after each feature to bridge to benefits
413
+
414
+ ### Problem: Corporate Speak
415
+
416
+ **Symptom:** "Leverage synergies to optimize outcomes"
417
+ **Fix:** Ask "How would a human say this?" and use those words
418
+
419
+ ### Problem: Weak Opening
420
+
421
+ **Symptom:** Starting with company history or vague statements
422
+ **Fix:** Lead with the reader's problem or desired outcome
423
+
424
+ ### Problem: Buried CTA
425
+
426
+ **Symptom:** The ask comes after too much buildup, or isn't clear
427
+ **Fix:** Make the CTA obvious, early, and repeated
428
+
429
+ ### Problem: No Proof
430
+
431
+ **Symptom:** "Customers love us" with no evidence
432
+ **Fix:** Add specific testimonials, numbers, or case references
433
+
434
+ ### Problem: Generic Claims
435
+
436
+ **Symptom:** "We help businesses grow"
437
+ **Fix:** Specify who, how, and by how much
438
+
439
+ ### Problem: Mixed Audiences
440
+
441
+ **Symptom:** Copy tries to speak to everyone, resonates with no one
442
+ **Fix:** Pick one audience and write directly to them
443
+
444
+ ### Problem: Feature Overload
445
+
446
+ **Symptom:** Listing every capability, overwhelming the reader
447
+ **Fix:** Focus on 3-5 key benefits that matter most to the audience
448
+
449
+ ---
450
+
451
+ ## Working with Copy Sweeps
452
+
453
+ When editing collaboratively:
454
+
455
+ 1. **Run a sweep and present findings** - Show what you found, why it's an issue
456
+ 2. **Recommend specific edits** - Don't just identify problems; propose solutions
457
+ 3. **Request the updated copy** - Let the author make final decisions
458
+ 4. **Verify previous sweeps** - After each round of edits, re-check earlier sweeps
459
+ 5. **Repeat until clean** - Continue until a full sweep finds no new issues
460
+
461
+ This iterative process ensures each edit doesn't create new problems while respecting the author's ownership of the copy.
462
+
463
+ ---
464
+
465
+ ## Questions to Ask
466
+
467
+ If you need more context:
468
+
469
+ 1. What's the goal of this copy? (Awareness, conversion, retention)
470
+ 2. Who's the target audience?
471
+ 3. What action should readers take?
472
+ 4. What's the brand voice? (Casual, professional, playful, authoritative)
473
+ 5. Are there specific concerns or known issues?
474
+ 6. What proof/evidence do you have available?
475
+
476
+ ---
477
+
478
+ ## Related Skills
479
+
480
+ - **copywriting**: For writing new copy from scratch (use this skill to edit after your first draft is complete)
481
+ - **page-cro**: For broader page optimization beyond copy
482
+ - **marketing-psychology**: For understanding why certain edits improve conversion
483
+ - **ab-test-setup**: For testing copy variations
484
+
485
+ ---
486
+
487
+ ## When to Use Each Skill
488
+
489
+ | Task | Skill to Use |
490
+ | ------------------------------------- | ------------------------- |
491
+ | Writing new page copy from scratch | copywriting |
492
+ | Reviewing and improving existing copy | copy-editing (this skill) |
493
+ | Editing copy you just wrote | copy-editing (this skill) |
494
+ | Structural or strategic page changes | page-cro |