bmad-method 6.0.0-alpha.2 → 6.0.0-alpha.4

package/bmad/cis/workflows/README.md

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+# CIS Workflows
+
+Five interactive workflows facilitating creative and strategic processes through curated technique libraries and structured facilitation.
+
+## Table of Contents
+
+- [Workflow Overview](#workflow-overview)
+- [Common Features](#common-features)
+- [Usage](#usage)
+- [Configuration](#configuration)
+
+## Workflow Overview
+
+### [Brainstorming](./brainstorming)
+
+**Purpose:** Interactive ideation using 36 techniques across 7 categories
+
+**Approach:** Master facilitation with "Yes, and..." methodology
+
+**Techniques:** Collaborative, structured, creative, deep, theatrical, wild, introspective
+
+**Selection Modes:** User-selected, AI-recommended, random, or progressive
+
+### [Design Thinking](./design-thinking)
+
+**Purpose:** Human-centered design through five phases
+
+**Process:** Empathize → Define → Ideate → Prototype → Test
+
+**Focus:** Divergent thinking before convergent action
+
+**Output:** User empathy insights and rapid prototypes
+
+### [Innovation Strategy](./innovation-strategy)
+
+**Purpose:** Identify disruption opportunities and business model innovation
+
+**Frameworks:** Jobs-to-be-Done, Blue Ocean Strategy, Value Chain Analysis
+
+**Focus:** Sustainable competitive advantage over features
+
+**Output:** Strategic innovation roadmap
+
+### [Problem Solving](./problem-solving)
+
+**Purpose:** Systematic challenge resolution
+
+**Methods:** TRIZ, Theory of Constraints, Systems Thinking, Root Cause Analysis
+
+**Approach:** Detective-style puzzle solving
+
+**Output:** Root cause identification and solution strategies
+
+### [Storytelling](./storytelling)
+
+**Purpose:** Craft compelling narratives
+
+**Frameworks:** Hero's Journey, Three-Act Structure, Story Brand (25 total)
+
+**Customization:** Platform and audience-specific adaptation
+
+**Style:** Whimsical master storyteller facilitation
+
+## Common Features
+
+All workflows share:
+
+- **Interactive Facilitation** - AI guides through questions, not generation
+- **Technique Libraries** - CSV databases of proven methods
+- **Context Integration** - Optional document input for domain relevance
+- **Structured Output** - Comprehensive reports with insights and actions
+- **Energy Monitoring** - Adaptive pacing based on engagement
+
+## Usage
+
+### Basic Invocation
+
+```bash
+workflow brainstorming
+workflow design-thinking
+workflow innovation-strategy
+workflow problem-solving
+workflow storytelling
+```
+
+### With Context
+
+```bash
+workflow [workflow-name] --data /path/to/context.md
+```
+
+### Via Agent
+
+```bash
+agent cis/brainstorming-coach
+> *brainstorm
+```
+
+## Configuration
+
+Edit `/bmad/cis/config.yaml`:
+
+| Setting                | Purpose                 | Default            |
+| ---------------------- | ----------------------- | ------------------ |
+| output_folder          | Result storage location | ./creative-outputs |
+| user_name              | Session participant     | User               |
+| communication_language | Facilitation language   | english            |
+
+## Workflow Structure
+
+Each workflow contains:
+
+```
+workflow-name/
+├── workflow.yaml      # Configuration
+├── instructions.md    # Facilitation guide
+├── techniques.csv     # Method library
+└── README.md         # Documentation
+```
+
+## Best Practices
+
+1. **Prepare context** - Provide background documents for better results
+2. **Set clear objectives** - Define goals before starting
+3. **Trust the process** - Let facilitation guide discovery
+4. **Capture everything** - Document insights as they emerge
+5. **Take breaks** - Pause when energy drops
+
+## Integration
+
+CIS workflows integrate with:
+
+- **BMM** - Project brainstorming and ideation
+- **BMB** - Creative module design
+- **Custom Modules** - Shared creative resource
+
+---
+
+For detailed workflow instructions, see individual workflow directories.

package/bmad/cis/workflows/design-thinking/README.md

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+---
+last-redoc-date: 2025-09-28
+---
+
+# Design Thinking Workflow
+
+**Type:** Interactive Document Workflow
+**Module:** Creative Intelligence System (CIS)
+
+## Purpose
+
+Guides human-centered design processes through the complete design thinking methodology: Empathize, Define, Ideate, Prototype, and Test. Creates solutions deeply rooted in user needs by combining empathy-driven research with systematic creative problem-solving.
+
+## Distinctive Features
+
+- **Phase-Based Structure**: Full five-phase design thinking journey from empathy to testing
+- **Method Library**: Curated collection of design methods in `design-methods.csv` organized by phase
+- **Context Integration**: Accepts design briefs or user research via data attribute
+- **Facilitation Principles**: Guides divergent thinking before convergent action, emphasizes rapid prototyping over discussion
+
+## Usage
+
+```bash
+# Basic invocation
+workflow design-thinking
+
+# With project context
+workflow design-thinking --data /path/to/product-context.md
+```
+
+## Inputs
+
+- **design_challenge**: Problem or opportunity being explored
+- **users_stakeholders**: Primary users and affected parties
+- **constraints**: Time, budget, technology limitations
+- **recommended_inputs**: Existing research or context documents
+
+## Outputs
+
+**File:** `{output_folder}/design-thinking-{date}.md`
+
+**Structure:**
+
+- Design challenge statement and point-of-view
+- User insights and empathy mapping
+- "How Might We" questions and problem framing
+- Generated solution concepts
+- Prototype designs and test plans
+- Validated learning and iteration roadmap
+
+## Workflow Components
+
+- `workflow.yaml` - Configuration with design_methods CSV reference
+- `instructions.md` - 7-step facilitation guide through design thinking phases
+- `template.md` - Structured output format
+- `design-methods.csv` - Phase-specific design techniques library

package/bmad/cis/workflows/design-thinking/design-methods.csv

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+phase,method_name,description,facilitation_prompts
+empathize,User Interviews,Conduct deep conversations to understand user needs experiences and pain points through active listening,What brings you here today?|Walk me through a recent experience|What frustrates you most?|What would make this easier?|Tell me more about that
+empathize,Empathy Mapping,Create visual representation of what users say think do and feel to build deep understanding,What did they say?|What might they be thinking?|What actions did they take?|What emotions surfaced?
+empathize,Shadowing,Observe users in their natural environment to see unspoken behaviors and contextual factors,Watch without interrupting|Note their workarounds|What patterns emerge?|What do they not say?
+empathize,Journey Mapping,Document complete user experience across touchpoints to identify pain points and opportunities,What's their starting point?|What steps do they take?|Where do they struggle?|What delights them?|What's the emotional arc?
+empathize,Diary Studies,Have users document experiences over time to capture authentic moments and evolving needs,What did you experience today?|How did you feel?|What worked or didn't?|What surprised you?
+define,Problem Framing,Transform observations into clear actionable problem statements that inspire solution generation,What's the real problem?|Who experiences this?|Why does it matter?|What would success look like?
+define,How Might We,Reframe problems as opportunity questions that open solution space without prescribing answers,How might we help users...?|How might we make it easier to...?|How might we reduce the friction of...?
+define,Point of View Statement,Create specific user-centered problem statements that capture who what and why,User type needs what because insight|What's driving this need?|Why does it matter to them?
+define,Affinity Clustering,Group related observations and insights to reveal patterns and opportunity themes,What connects these?|What themes emerge?|Group similar items|Name each cluster|What story do they tell?
+define,Jobs to be Done,Identify functional emotional and social jobs users are hiring solutions to accomplish,What job are they trying to do?|What progress do they want?|What are they really hiring this for?|What alternatives exist?
+ideate,Brainstorming,Generate large quantity of diverse ideas without judgment to explore solution space fully,No bad ideas|Build on others|Go for quantity|Be visual|Stay on topic|Defer judgment
+ideate,Crazy 8s,Rapidly sketch eight solution variations in eight minutes to force quick creative thinking,Fold paper in 8|1 minute per sketch|No overthinking|Quantity over quality|Push past obvious
+ideate,SCAMPER Design,Apply seven design lenses to existing solutions - Substitute Combine Adapt Modify Purposes Eliminate Reverse,What could we substitute?|How could we combine elements?|What could we adapt?|How could we modify it?|Other purposes?|What to eliminate?|What if reversed?
+ideate,Provotype Sketching,Create deliberately provocative or extreme prototypes to spark breakthrough thinking,What's the most extreme version?|Make it ridiculous|Push boundaries|What useful insights emerge?
+ideate,Analogous Inspiration,Find inspiration from completely different domains to spark innovative connections,What other field solves this?|How does nature handle this?|What's an analogous problem?|What can we borrow?
+prototype,Paper Prototyping,Create quick low-fidelity sketches and mockups to make ideas tangible for testing,Sketch it out|Make it rough|Focus on core concept|Test assumptions|Learn fast
+prototype,Role Playing,Act out user scenarios and service interactions to test experience flow and pain points,Play the user|Act out the scenario|What feels awkward?|Where does it break?|What works?
+prototype,Wizard of Oz,Simulate complex functionality manually behind scenes to test concept before building,Fake the backend|Focus on experience|What do they think is happening?|Does the concept work?
+prototype,Storyboarding,Visualize user experience across time and touchpoints as sequential illustrated narrative,What's scene 1?|How does it progress?|What's the emotional journey?|Where's the climax?|How does it resolve?
+prototype,Physical Mockups,Build tangible artifacts users can touch and interact with to test form and function,Make it 3D|Use basic materials|Make it interactive|Test ergonomics|Gather reactions
+test,Usability Testing,Watch users attempt tasks with prototype to identify friction points and opportunities,Try to accomplish X|Think aloud please|Don't help them|Where do they struggle?|What surprises them?
+test,Feedback Capture Grid,Organize user feedback across likes questions ideas and changes for actionable insights,What did they like?|What questions arose?|What ideas did they have?|What needs changing?
+test,A/B Testing,Compare two variations to understand which approach better serves user needs,Show version A|Show version B|Which works better?|Why the difference?|What does data show?
+test,Assumption Testing,Identify and validate critical assumptions underlying your solution to reduce risk,What are we assuming?|How can we test this?|What would prove us wrong?|What's the riskiest assumption?
+test,Iterate and Refine,Use test insights to improve prototype through rapid cycles of refinement and re-testing,What did we learn?|What needs fixing?|What stays?|Make changes quickly|Test again
+implement,Pilot Programs,Launch small-scale real-world implementation to learn before full rollout,Start small|Real users|Real context|What breaks?|What works?|Scale lessons learned
+implement,Service Blueprinting,Map all service components interactions and touchpoints to guide implementation,What's visible to users?|What happens backstage?|What systems are needed?|Where are handoffs?
+implement,Design System Creation,Build consistent patterns components and guidelines for scalable implementation,What patterns repeat?|Create reusable components|Document standards|Enable consistency
+implement,Stakeholder Alignment,Bring team and stakeholders along journey to build shared understanding and commitment,Show the research|Walk through prototypes|Share user stories|Build empathy|Get buy-in
+implement,Measurement Framework,Define success metrics and feedback loops to track impact and inform future iterations,How will we measure success?|What are key metrics?|How do we gather feedback?|When do we revisit?

package/bmad/cis/workflows/design-thinking/instructions.md

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+# Design Thinking Workflow Instructions
+
+<critical>The workflow execution engine is governed by: {project_root}/bmad/core/tasks/workflow.xml</critical>
+<critical>You MUST have already loaded and processed: {project_root}/bmad/cis/workflows/design-thinking/workflow.yaml</critical>
+<critical>Load and understand design methods from: {design_methods}</critical>
+
+<facilitation-principles>
+  YOU ARE A HUMAN-CENTERED DESIGN FACILITATOR:
+  - Keep users at the center of every decision
+  - Encourage divergent thinking before convergent action
+  - Make ideas tangible quickly - prototype beats discussion
+  - Embrace failure as feedback, not defeat
+  - Test with real users, not assumptions
+  - Balance empathy with action momentum
+</facilitation-principles>
+
+<workflow>
+
+<step n="1" goal="Gather context and define design challenge">
+Ask the user about their design challenge:
+- What problem or opportunity are you exploring?
+- Who are the primary users or stakeholders?
+- What constraints exist (time, budget, technology)?
+- What success looks like for this project?
+- Any existing research or context to consider?
+
+Load any context data provided via the data attribute.
+
+Create a clear design challenge statement.
+
+<template-output>design_challenge</template-output>
+<template-output>challenge_statement</template-output>
+</step>
+
+<step n="2" goal="EMPATHIZE - Build understanding of users">
+Guide the user through empathy-building activities. Explain in your own voice why deep empathy with users is essential before jumping to solutions.
+
+Review empathy methods from {design_methods} (phase: empathize) and select 3-5 that fit the design challenge context. Consider:
+
+- Available resources and access to users
+- Time constraints
+- Type of product/service being designed
+- Depth of understanding needed
+
+Offer selected methods with guidance on when each works best, then ask which the user has used or can use, or offer a recommendation based on their specific challenge.
+
+Help gather and synthesize user insights:
+
+- What did users say, think, do, and feel?
+- What pain points emerged?
+- What surprised you?
+- What patterns do you see?
+
+<template-output>user_insights</template-output>
+<template-output>key_observations</template-output>
+<template-output>empathy_map</template-output>
+</step>
+
+<step n="3" goal="DEFINE - Frame the problem clearly">
+<energy-checkpoint>
+Check in: "We've gathered rich user insights. How are you feeling? Ready to synthesize into problem statements?"
+</energy-checkpoint>
+
+Transform observations into actionable problem statements.
+
+Guide through problem framing (phase: define methods):
+
+1. Create Point of View statement: "[User type] needs [need] because [insight]"
+2. Generate "How Might We" questions that open solution space
+3. Identify key insights and opportunity areas
+
+Ask probing questions:
+
+- What's the REAL problem we're solving?
+- Why does this matter to users?
+- What would success look like for them?
+- What assumptions are we making?
+
+<template-output>pov_statement</template-output>
+<template-output>hmw_questions</template-output>
+<template-output>problem_insights</template-output>
+</step>
+
+<step n="4" goal="IDEATE - Generate diverse solutions">
+Facilitate creative solution generation. Explain in your own voice the importance of divergent thinking and deferring judgment during ideation.
+
+Review ideation methods from {design_methods} (phase: ideate) and select 3-5 methods appropriate for the context. Consider:
+
+- Group vs individual ideation
+- Time available
+- Problem complexity
+- Team creativity comfort level
+
+Offer selected methods with brief descriptions of when each works best.
+
+Walk through chosen method(s):
+
+- Generate 15-30 ideas minimum
+- Build on others' ideas
+- Go for wild and practical
+- Defer judgment
+
+Help cluster and select top concepts:
+
+- Which ideas excite you most?
+- Which address the core user need?
+- Which are feasible given constraints?
+- Select 2-3 to prototype
+
+<template-output>ideation_methods</template-output>
+<template-output>generated_ideas</template-output>
+<template-output>top_concepts</template-output>
+</step>
+
+<step n="5" goal="PROTOTYPE - Make ideas tangible">
+<energy-checkpoint>
+Check in: "We've generated lots of ideas! How's your energy for making some of these tangible through prototyping?"
+</energy-checkpoint>
+
+Guide creation of low-fidelity prototypes for testing. Explain in your own voice why rough and quick prototypes are better than polished ones at this stage.
+
+Review prototyping methods from {design_methods} (phase: prototype) and select 2-4 appropriate for the solution type. Consider:
+
+- Physical vs digital product
+- Service vs product
+- Available materials and tools
+- What needs to be tested
+
+Offer selected methods with guidance on fit.
+
+Help define prototype:
+
+- What's the minimum to test your assumptions?
+- What are you trying to learn?
+- What should users be able to do?
+- What can you fake vs build?
+
+<template-output>prototype_approach</template-output>
+<template-output>prototype_description</template-output>
+<template-output>features_to_test</template-output>
+</step>
+
+<step n="6" goal="TEST - Validate with users">
+Design validation approach and capture learnings. Explain in your own voice why observing what users DO matters more than what they SAY.
+
+Help plan testing (phase: test methods):
+
+- Who will you test with? (aim for 5-7 users)
+- What tasks will they attempt?
+- What questions will you ask?
+- How will you capture feedback?
+
+Guide feedback collection:
+
+- What worked well?
+- Where did they struggle?
+- What surprised them (and you)?
+- What questions arose?
+- What would they change?
+
+Synthesize learnings:
+
+- What assumptions were validated/invalidated?
+- What needs to change?
+- What should stay?
+- What new insights emerged?
+
+<template-output>testing_plan</template-output>
+<template-output>user_feedback</template-output>
+<template-output>key_learnings</template-output>
+</step>
+
+<step n="7" goal="Plan next iteration">
+<energy-checkpoint>
+Check in: "Great work! How's your energy for final planning - defining next steps and success metrics?"
+</energy-checkpoint>
+
+Define clear next steps and success criteria.
+
+Based on testing insights:
+
+- What refinements are needed?
+- What's the priority action?
+- Who needs to be involved?
+- What timeline makes sense?
+- How will you measure success?
+
+Determine next cycle:
+
+- Do you need more empathy work?
+- Should you reframe the problem?
+- Ready to refine prototype?
+- Time to pilot with real users?
+
+<template-output>refinements</template-output>
+<template-output>action_items</template-output>
+<template-output>success_metrics</template-output>
+</step>
+
+</workflow>

package/bmad/cis/workflows/design-thinking/template.md

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+# Design Thinking Session: {{project_name}}
+
+**Date:** {{date}}
+**Facilitator:** {{user_name}}
+**Design Challenge:** {{design_challenge}}
+
+---
+
+## 🎯 Design Challenge
+
+{{challenge_statement}}
+
+---
+
+## 👥 EMPATHIZE: Understanding Users
+
+### User Insights
+
+{{user_insights}}
+
+### Key Observations
+
+{{key_observations}}
+
+### Empathy Map Summary
+
+{{empathy_map}}
+
+---
+
+## 🎨 DEFINE: Frame the Problem
+
+### Point of View Statement
+
+{{pov_statement}}
+
+### How Might We Questions
+
+{{hmw_questions}}
+
+### Key Insights
+
+{{problem_insights}}
+
+---
+
+## 💡 IDEATE: Generate Solutions
+
+### Selected Methods
+
+{{ideation_methods}}
+
+### Generated Ideas
+
+{{generated_ideas}}
+
+### Top Concepts
+
+{{top_concepts}}
+
+---
+
+## 🛠️ PROTOTYPE: Make Ideas Tangible
+
+### Prototype Approach
+
+{{prototype_approach}}
+
+### Prototype Description
+
+{{prototype_description}}
+
+### Key Features to Test
+
+{{features_to_test}}
+
+---
+
+## ✅ TEST: Validate with Users
+
+### Testing Plan
+
+{{testing_plan}}
+
+### User Feedback
+
+{{user_feedback}}
+
+### Key Learnings
+
+{{key_learnings}}
+
+---
+
+## 🚀 Next Steps
+
+### Refinements Needed
+
+{{refinements}}
+
+### Action Items
+
+{{action_items}}
+
+### Success Metrics
+
+{{success_metrics}}
+
+---
+
+_Generated using BMAD Creative Intelligence Suite - Design Thinking Workflow_

package/bmad/cis/workflows/design-thinking/workflow.yaml

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+# Design Thinking Workflow Configuration
+name: "design-thinking"
+description: "Guide human-centered design processes using empathy-driven methodologies. This workflow walks through the design thinking phases - Empathize, Define, Ideate, Prototype, and Test - to create solutions deeply rooted in user needs."
+author: "BMad"
+
+# Critical variables load from config_source
+config_source: "{project-root}/bmad/cis/config.yaml"
+output_folder: "{config_source}:output_folder"
+user_name: "{config_source}:user_name"
+communication_language: "{config_source}:communication_language"
+date: system-generated
+
+# Optional inputs for context
+recommended_inputs:
+  - design_context: "Context document passed via data attribute"
+  - user_research: "{output_folder}/research-*.md"
+
+# Context can be provided via data attribute when invoking
+# Example: data="{path}/product-context.md" provides project context
+
+# Module path and component files
+installed_path: "{project-root}/bmad/cis/workflows/design-thinking"
+template: "{installed_path}/template.md"
+instructions: "{installed_path}/instructions.md"
+
+# Required Data Files
+design_methods: "{installed_path}/design-methods.csv"
+
+# Output configuration
+default_output_file: "{output_folder}/design-thinking-{{date}}.md"
+
+standalone: true

package/bmad/cis/workflows/innovation-strategy/README.md

@@ -0,0 +1,56 @@
+---
+last-redoc-date: 2025-09-28
+---
+
+# Innovation Strategy Workflow
+
+**Type:** Interactive Document Workflow
+**Module:** Creative Intelligence System (CIS)
+
+## Purpose
+
+Identifies disruption opportunities and architects business model innovation through strategic analysis of markets, competitive dynamics, and value chain transformation. Uncovers sustainable competitive advantages and breakthrough opportunities using proven innovation frameworks.
+
+## Distinctive Features
+
+- **Strategic Focus**: Emphasizes business model innovation over feature innovation
+- **Framework Library**: Comprehensive innovation frameworks in `innovation-frameworks.csv` (Jobs-to-be-Done, Blue Ocean, Disruptive Innovation)
+- **Market Analysis**: Systematic evaluation of disruption potential and competitive positioning
+- **Pragmatic Lens**: Ruthlessly focused on sustainable competitive advantage
+
+## Usage
+
+```bash
+# Basic invocation
+workflow innovation-strategy
+
+# With market context
+workflow innovation-strategy --data /path/to/industry-analysis.md
+```
+
+## Inputs
+
+- **market_context**: Industry landscape and competitive intelligence
+- **innovation_challenge**: Strategic opportunity or threat being addressed
+- **constraints**: Resource limitations and strategic boundaries
+- **recommended_inputs**: Existing competitive analysis or market research
+
+## Outputs
+
+**File:** `{output_folder}/innovation-strategy-{date}.md`
+
+**Structure:**
+
+- Market landscape and disruption analysis
+- Jobs-to-be-Done identification
+- Business model innovation opportunities
+- Blue ocean strategy mapping
+- Competitive advantage assessment
+- Implementation roadmap and strategic priorities
+
+## Workflow Components
+
+- `workflow.yaml` - Configuration with innovation_frameworks CSV reference
+- `instructions.md` - Strategic innovation facilitation guide
+- `template.md` - Strategic output format
+- `innovation-frameworks.csv` - Business model innovation frameworks library

package/bmad/cis/workflows/innovation-strategy/innovation-frameworks.csv

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+category,framework_name,description,key_questions
+disruption,Disruptive Innovation Theory,Identify how new entrants use simpler cheaper solutions to overtake incumbents by serving overlooked segments,Who are non-consumers?|What's good enough for them?|What incumbent weakness exists?|How could simple beat sophisticated?|What market entry point exists?
+disruption,Jobs to be Done,Uncover customer jobs and the solutions they hire to make progress - reveals unmet needs competitors miss,What job are customers hiring this for?|What progress do they seek?|What alternatives do they use?|What frustrations exist?|What would fire this solution?
+disruption,Blue Ocean Strategy,Create uncontested market space by making competition irrelevant through value innovation,What factors can we eliminate?|What should we reduce?|What can we raise?|What should we create?|Where is the blue ocean?
+disruption,Crossing the Chasm,Navigate the gap between early adopters and mainstream market with focused beachhead strategy,Who are the innovators and early adopters?|What's our beachhead market?|What's the compelling reason to buy?|What's our whole product?|How do we cross to mainstream?
+disruption,Platform Revolution,Transform linear value chains into exponential platform ecosystems that connect producers and consumers,What network effects exist?|Who are the producers?|Who are the consumers?|What transaction do we enable?|How do we achieve critical mass?
+business_model,Business Model Canvas,Map and innovate across nine building blocks of how organizations create deliver and capture value,Who are customer segments?|What value propositions?|What channels and relationships?|What revenue streams?|What key resources activities partnerships?|What cost structure?
+business_model,Value Proposition Canvas,Design compelling value propositions that match customer jobs pains and gains with precision,What are customer jobs?|What pains do they experience?|What gains do they desire?|How do we relieve pains?|How do we create gains?|What products and services?
+business_model,Business Model Patterns,Apply proven business model patterns from other industries to your context for rapid innovation,What patterns could apply?|Subscription? Freemium? Marketplace? Razor blade? Bait and hook?|How would this change our model?
+business_model,Revenue Model Innovation,Explore alternative ways to monetize value creation beyond traditional pricing approaches,How else could we charge?|Usage based? Performance based? Subscription?|What would customers pay for differently?|What new revenue streams exist?
+business_model,Cost Structure Innovation,Redesign cost structure to enable new price points or improve margins through radical efficiency,What are our biggest costs?|What could we eliminate or automate?|What could we outsource or share?|How could we flip fixed to variable costs?
+market_analysis,TAM SAM SOM Analysis,Size market opportunity across Total Addressable Serviceable and Obtainable markets for realistic planning,What's total market size?|What can we realistically serve?|What can we obtain near-term?|What assumptions underlie these?|How fast is it growing?
+market_analysis,Five Forces Analysis,Assess industry structure and competitive dynamics to identify strategic positioning opportunities,What's supplier power?|What's buyer power?|What's competitive rivalry?|What's threat of substitutes?|What's threat of new entrants?|Where's opportunity?
+market_analysis,PESTLE Analysis,Analyze macro environmental factors - Political Economic Social Tech Legal Environmental - shaping opportunities,What political factors affect us?|Economic trends?|Social shifts?|Technology changes?|Legal requirements?|Environmental factors?|What opportunities or threats?
+market_analysis,Market Timing Assessment,Evaluate whether market conditions are right for your innovation - too early or too late both fail,What needs to be true first?|What's changing now?|Are customers ready?|Is technology mature enough?|What's the window of opportunity?
+market_analysis,Competitive Positioning Map,Visualize competitive landscape across key dimensions to identify white space and differentiation opportunities,What dimensions matter most?|Where are competitors positioned?|Where's the white space?|What's our unique position?|What's defensible?
+strategic,Three Horizons Framework,Balance portfolio across current business emerging opportunities and future possibilities for sustainable growth,What's our core business?|What emerging opportunities?|What future possibilities?|How do we invest across horizons?|What transitions are needed?
+strategic,Lean Startup Methodology,Build measure learn in rapid cycles to validate assumptions and pivot to product market fit efficiently,What's the riskiest assumption?|What's minimum viable product?|What will we measure?|What did we learn?|Build or pivot?
+strategic,Innovation Ambition Matrix,Define innovation portfolio balance across core adjacent and transformational initiatives based on risk and impact,What's core enhancement?|What's adjacent expansion?|What's transformational breakthrough?|What's our portfolio balance?|What's the right mix?
+strategic,Strategic Intent Development,Define bold aspirational goals that stretch organization beyond current capabilities to drive innovation,What's our audacious goal?|What would change our industry?|What seems impossible but valuable?|What's our moon shot?|What capability must we build?
+strategic,Scenario Planning,Explore multiple plausible futures to build robust strategies that work across different outcomes,What critical uncertainties exist?|What scenarios could unfold?|How would we respond?|What strategies work across scenarios?|What early signals to watch?
+value_chain,Value Chain Analysis,Map activities from raw materials to end customer to identify where value is created and captured,What's the full value chain?|Where's value created?|What activities are we good at?|What could we outsource?|Where could we disintermediate?
+value_chain,Unbundling Analysis,Identify opportunities to break apart integrated value chains and capture specific high-value components,What's bundled together?|What could be separated?|Where's most value?|What would customers pay for separately?|Who else could provide pieces?
+value_chain,Platform Ecosystem Design,Architect multi-sided platforms that create value through network effects and reduced transaction costs,What sides exist?|What value exchange?|How do we attract each side?|What network effects?|What's our revenue model?|How do we govern?
+value_chain,Make vs Buy Analysis,Evaluate strategic decisions about vertical integration versus outsourcing for competitive advantage,What's core competence?|What provides advantage?|What should we own?|What should we partner?|What's the risk of each?
+value_chain,Partnership Strategy,Design strategic partnerships and ecosystem plays that expand capabilities and reach efficiently,Who has complementary strengths?|What could we achieve together?|What's the value exchange?|How do we structure this?|What's governance model?
+technology,Technology Adoption Lifecycle,Understand how innovations diffuse through society from innovators to laggards to time market entry,Who are the innovators?|Who are early adopters?|What's our adoption strategy?|How do we cross chasms?|What's our current stage?
+technology,S-Curve Analysis,Identify inflection points in technology maturity and market adoption to time innovation investments,Where are we on the S-curve?|What's the next curve?|When should we jump curves?|What's the tipping point?|What should we invest in now?
+technology,Technology Roadmapping,Plan evolution of technology capabilities aligned with strategic goals and market timing,What capabilities do we need?|What's the sequence?|What dependencies exist?|What's the timeline?|Where do we invest first?
+technology,Open Innovation Strategy,Leverage external ideas technologies and paths to market to accelerate innovation beyond internal R and D,What could we source externally?|Who has relevant innovation?|How do we collaborate?|What IP strategy?|How do we integrate external innovation?
+technology,Digital Transformation Framework,Reimagine business models operations and customer experiences through digital technology enablers,What digital capabilities exist?|How could they transform our model?|What customer experience improvements?|What operational efficiencies?|What new business models?