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package/pro/squads/hormozi/checklists/workshop-launch-checklist.md

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+# Workshop Launch Checklist
+
+> **Source:** $100M Workshop Playbook + Framework Analysis - Alex Hormozi
+> **Pattern:** SC-CL-001 (Hormozi Checklist Standard)
+> **Version:** 1.0.0
+> **Created:** 2026-02-10
+> **Agent:** hormozi-workshop
+
+---
+
+## Overview
+
+This checklist covers all phases of executing a high-converting online workshop launch. Target conversion: 10-30% of live attendees. Target ROI: 5-20x ad spend.
+
+**Workshop Duration:** 3-4 hours
+**Preparation Time:** 14-30 days minimum
+
+---
+
+## PHASE A: PRE-WORKSHOP PREPARATION
+
+### A1. Offer & Pricing (D-30 to D-28)
+
+#### Core Offer Definition
+- [ ] Product/service clearly defined with specific deliverables
+- [ ] Outcome promise is specific and measurable
+- [ ] Delivery mechanism documented
+- [ ] Minimum 10 existing customers with results
+
+#### Pricing Structure
+- [ ] Anchor price established (10-20x final price)
+- [ ] Reduction sequence planned (minimum 3 steps)
+- [ ] Final price justified by value comparison
+- [ ] Payment options defined:
+  - [ ] A vista com desconto
+  - [ ] Parcelado sem juros
+  - [ ] Entrada + parcelas
+  - [ ] Gateway backup configured
+
+#### Value Stack (Minimum 5 Components)
+- [ ] Component 1: _________________ Value: $________
+- [ ] Component 2: _________________ Value: $________
+- [ ] Component 3: _________________ Value: $________
+- [ ] Component 4: _________________ Value: $________
+- [ ] Component 5: _________________ Value: $________
+- [ ] **Total Stack Value:** $________ (must be 10x+ final price)
+
+### A2. Bonus Stack (D-28 to D-25)
+
+#### Standard Bonuses (4-6 Required)
+- [ ] **Bonus 1:** Sistema/template pratico (valor 3-5x preco)
+- [ ] **Bonus 2:** Treinamento complementar
+- [ ] **Bonus 3:** Comunidade ou suporte
+- [ ] **Bonus 4:** Ferramentas/software
+- [ ] **Bonus 5:** Sessoes ao vivo/consultoria
+- [ ] **Bonus 6:** Conteudo exclusivo futuro
+
+#### Scarcity Bonuses
+- [ ] Bonus apenas para os primeiros X compradores
+- [ ] Bonus apenas durante o ao vivo
+- [ ] Item que desaparece quando live termina (ex: Launch Blackbook)
+
+#### Downsell Prepared
+- [ ] Versao simplificada da oferta
+- [ ] Parcelamento alternativo
+- [ ] Trial ou teste
+
+### A3. Educational Framework (D-28 to D-25)
+
+#### Framework Structure
+- [ ] Proprietary name for framework: _________________
+- [ ] 3-5 core components defined:
+  - [ ] Component 1: _________________
+  - [ ] Component 2: _________________
+  - [ ] Component 3: _________________
+  - [ ] Component 4: _________________ (optional)
+  - [ ] Component 5: _________________ (optional)
+
+#### 3 Counter-Intuitive Insights
+- [ ] Insight 1 challenges: _________________
+- [ ] Insight 2 challenges: _________________
+- [ ] Insight 3 challenges: _________________
+
+#### Framework Content
+- [ ] Parte 1: Problema Universal documented
+- [ ] Parte 2: Descoberta Unica documented
+- [ ] Parte 3: Sistema Replicavel documented
+- [ ] At least 1 step demonstratable live
+- [ ] Memorable analogies created
+
+### A4. Social Proof Collection (D-28 to D-21)
+
+#### Personal Results
+- [ ] Faturamento comprovavel do seu negocio
+- [ ] Numero de empresas vendidas (se aplicavel)
+- [ ] Evolucao temporal (de X para Y em Z tempo)
+- [ ] Screenshots de dashboards/relatorios
+- [ ] Prints de transferencias bancarias significativas
+
+#### Client Results (Minimum 10 Cases)
+- [ ] Screenshots de depoimentos em texto
+- [ ] Videos de 30-60 segundos de clientes
+- [ ] Prints de conversas no WhatsApp/email
+- [ ] Antes/depois com numeros especificos
+- [ ] Diversidade de nichos/industrias
+
+#### Client Story Types (Need All 5)
+- [ ] Cliente que estava quebrado
+- [ ] Cliente que era cetico
+- [ ] Cliente que ja tinha tentado tudo
+- [ ] Cliente em nicho diferente
+- [ ] Cliente com resultado rapido
+
+#### External Validations
+- [ ] Certificacoes relevantes
+- [ ] Aparicoes em midia
+- [ ] Parcerias com empresas conhecidas
+- [ ] Numero de seguidores/inscritos
+- [ ] Reviews em plataformas publicas
+- [ ] Premiacoes ou reconhecimentos
+
+#### Real-Time Proof Systems
+- [ ] Dashboard ao vivo de vendas configured
+- [ ] Contador de participantes ao vivo ready
+- [ ] System to display testemunhos durante evento
+- [ ] Demonstracoes praticas tested
+
+#### Case Study Structure (for each case)
+```
+- [ ] 1. Situacao inicial (numeros)
+- [ ] 2. Tentativas anteriores
+- [ ] 3. Ceticismo/objecoes
+- [ ] 4. Implementacao especifica
+- [ ] 5. Resultado mensuravel
+- [ ] 6. Tempo para resultado
+- [ ] 7. Efeito colateral positivo
+```
+
+### A5. Slide Production (D-20 to D-11)
+
+#### Quantity Requirements
+- [ ] Minimum 100 slides prepared
+- [ ] Target: 1600 slides for full production
+- [ ] Pacing: 6-10 slides per minute
+
+#### Slide Distribution by Block
+- [ ] Bloco 1 - Abertura e Gancho: Slides 1-150 (15-20 min)
+- [ ] Bloco 2 - Problema e Agitacao: Slides 151-350 (20-25 min)
+- [ ] Bloco 3 - Solucao e Framework: Slides 351-800 (45-60 min)
+- [ ] Bloco 4 - Implementacao: Slides 801-1000 (20-30 min)
+- [ ] Bloco 5 - Oferta e Stack: Slides 1001-1400 (30-40 min)
+- [ ] Bloco 6 - Fechamento e Acao: Slides 1401-1600 (15-20 min)
+
+#### Slide Type Distribution
+- [ ] 40% Slides de Texto (max 7 words, 72pt+ font)
+- [ ] 20% Slides de Dados (graficos simplificados)
+- [ ] 20% Slides de Imagem (screenshots reais)
+- [ ] 10% Slides de Transicao (titulos, perguntas)
+- [ ] 10% Slides Mistos (texto sobre imagem)
+
+#### Design Specifications
+- [ ] Aspect ratio: 16:9 (1920x1080 minimum)
+- [ ] Font: Sans-serif bold (Impact/Bebas/Montserrat)
+- [ ] Minimum font size: 32pt
+- [ ] Maximum 3 colors used
+- [ ] All images high resolution, no watermarks
+
+### A6. Scripts Preparation (D-20 to D-14)
+
+#### Required Scripts
+- [ ] Script de Abertura (primeiros 60 segundos)
+- [ ] Transicao Bloco 1->2
+- [ ] Transicao Bloco 2->3
+- [ ] Transicao Bloco 3->4
+- [ ] Transicao Bloco 4->5 (Educacao -> Oferta)
+- [ ] Transicao Bloco 5->6
+- [ ] Script de Reducao de Preco
+- [ ] Script de Garantia
+- [ ] Script de Fechamento/Urgencia
+
+#### Key Scripts Documented
+
+**Script de Abertura:**
+```
+"Nos proximos [TEMPO], vou mostrar exatamente como [RESULTADO]
+sem [OBJECAO 1], sem [OBJECAO 2], mesmo que [LIMITACAO].
+E vou provar isso ao vivo, fazendo [DEMONSTRACAO].
+Se ao final voce nao tiver [RESULTADO GARANTIDO], eu [PENALIDADE]."
+```
+- [ ] Script customized with specifics
+
+**Transicao Educacao -> Oferta:**
+```
+"Voce viu como [INSIGHT PRINCIPAL].
+Agora voce tem duas opcoes:
+Opcao 1: Tentar implementar sozinho.
+Opcao 2: Deixar eu instalar isso para voce, junto com [BENEFICIO EXTRA].
+Deixe-me mostrar exatamente o que voce recebe..."
+```
+- [ ] Script customized with specifics
+
+**Script de Reducao de Preco:**
+```
+"O valor normal seria [ANCORA] porque [JUSTIFICATIVA].
+Mas nao vou cobrar [ANCORA].
+Nem mesmo [50%].
+Nem [25%].
+Hoje, para quem esta ao vivo, o investimento e [PRECO FINAL].
+Mas tem um detalhe..."
+[REVELAR SURPRESA]
+```
+- [ ] Script customized with specifics
+
+### A7. History & Narrative (D-20 to D-14)
+
+#### Your Origin Story
+- [ ] Momento de "fundo do poco" documented with specific details
+- [ ] Decisao transformadora especifica identified
+- [ ] Primeiros resultados (mesmo pequenos) documented
+- [ ] Obstaculos superados listed
+- [ ] Momento de virada clara defined
+- [ ] Estado atual vs. inicio comparison ready
+
+#### Failure Stories
+- [ ] Your tentativas que nao funcionaram documented
+- [ ] Investimentos perdidos mentioned
+- [ ] Licoes aprendidas extracted
+
+### A8. Warmup Content (D-20 to D-14)
+
+- [ ] Warmup video 1 recorded (standalone value)
+- [ ] Warmup video 2 recorded (standalone value)
+- [ ] Warmup video 3 recorded (standalone value)
+- [ ] Videos build anticipation without overselling
+- [ ] Each video provides actionable insight
+
+### A9. Tech Stack Configuration (D-14 to D-10)
+
+#### Streaming
+- [ ] Primary: OBS configured
+- [ ] Platform: YouTube/Facebook Live setup
+- [ ] Backup: Zoom as contingency ready
+- [ ] Backup stream running in parallel (tested)
+
+#### Slides
+- [ ] Google Slides uploaded and shareable
+- [ ] PDF backup downloaded locally
+
+#### Chat
+- [ ] ManyChat automations configured
+- [ ] Moderator accounts created
+- [ ] Auto-responses programmed
+
+#### Payments
+- [ ] Primary gateway: Hotmart/Stripe configured
+- [ ] Backup gateway ready
+- [ ] All payment links tested
+- [ ] Order bump configured (if applicable)
+- [ ] Upsell/downsell pages ready
+
+#### Support
+- [ ] WhatsApp Business API configured
+- [ ] Team phones ready
+- [ ] Support scripts prepared
+
+### A10. Traffic & Registration (D-10 to D-4)
+
+#### Ad Campaigns
+- [ ] Facebook/Instagram ads launched
+- [ ] YouTube ads launched (if applicable)
+- [ ] Google ads launched (if applicable)
+- [ ] LinkedIn ads launched (if B2B)
+- [ ] Daily bid adjustments scheduled
+
+#### Landing Page
+- [ ] Clear value proposition above fold
+- [ ] Specific date/time prominently displayed
+- [ ] What they'll learn listed
+- [ ] Scarcity element present
+- [ ] Social proof included
+- [ ] Form is low-friction (minimal fields)
+
+#### Affiliate Activation
+- [ ] Affiliate partners notified
+- [ ] Swipe copy provided
+- [ ] Commission structure confirmed
+
+#### Metrics Tracking
+- [ ] Cost per registration tracked daily
+- [ ] Registration velocity monitored
+- [ ] Source attribution configured
+
+### A11. Email Sequence (D-7 to D-0)
+
+#### Pre-Event Emails
+- [ ] Email de confirmacao (immediately after registration)
+- [ ] Email de aquecimento 1 (valor) - D-5
+- [ ] Email de aquecimento 2 (prova social) - D-3
+- [ ] Email de aquecimento 3 (o que esperar) - D-2
+- [ ] Email 24h antes sent
+- [ ] Email 1h antes scheduled
+
+#### SMS/WhatsApp Reminders
+- [ ] 24h reminder scheduled
+- [ ] 1h reminder scheduled
+- [ ] 10 min reminder scheduled
+
+### A12. Rehearsal (D-3 to D-1)
+
+- [ ] Full run-through completed
+- [ ] Timing validated (3-4 hours total)
+- [ ] Transitions smooth
+- [ ] All tech working during rehearsal
+- [ ] Rehearsal recorded for review
+- [ ] Adjustments made based on rehearsal
+- [ ] Final briefing with team completed
+
+---
+
+## PHASE B: WORKSHOP EXECUTION (D-0)
+
+### B1. Pre-Show Setup (60 Minutes Before)
+
+#### 60 Minutes Before
+- [ ] All links tested and working
+- [ ] Slides loaded in streaming software
+- [ ] Equipe posicionada (roles assigned)
+- [ ] Backup stream running in parallel
+- [ ] Payment gateway tested one more time
+
+#### 30 Minutes Before
+- [ ] Camera and audio tested and confirmed OK
+- [ ] Chat moderation team active
+- [ ] Gateway verified functioning
+- [ ] Warmup slides displayed
+
+#### 10 Minutes Before
+- [ ] Entrance music playing
+- [ ] Countdown timer displayed
+- [ ] Automatic messages ready to fire
+- [ ] Presenter has done 3 deep breaths
+
+### B2. Block 1 - Hook Impossivel (10 Minutes)
+
+- [ ] Opened with specific, measurable promise
+- [ ] Live proof element announced/demonstrated
+- [ ] Stakes established
+- [ ] Curiosity gap created
+- [ ] Audience engaged in chat
+
+**Retention Check:** ________% (target: start high)
+
+### B3. Block 2 - Origem e Conexao (15 Minutes)
+
+- [ ] Started from point worse than audience
+- [ ] Shared discovery moment
+- [ ] Showed first transformation
+- [ ] Emotional connection established
+- [ ] "If he/she did it, I can too" feeling created
+
+**Retention Check:** ________% (target: maintaining)
+
+### B4. Block 3 - Educacao Profunda (60 Minutes)
+
+- [ ] Framework introduced with proprietary name
+- [ ] Component 1 taught with example
+- [ ] Component 2 taught with example
+- [ ] Component 3 taught with example
+- [ ] 3 counter-intuitive insights delivered
+- [ ] At least 1 live demonstration completed
+- [ ] Massive value delivered (reciprocity built)
+
+**1-Hour Retention:** ________% (target: >40%)
+
+**Chat Engagement:** ________% (target: >10%)
+
+### B5. Block 4 - Casos em Cascata (30 Minutes)
+
+- [ ] Personal case study presented (detailed)
+- [ ] Client case 1 presented (numbers specific)
+- [ ] Client case 2 presented (numbers specific)
+- [ ] Client case 3 presented (numbers specific)
+- [ ] Client case 4 presented (optional)
+- [ ] Client case 5 presented (optional)
+- [ ] Live case demonstrated (if possible)
+- [ ] Pattern of success established
+
+### B6. Block 5 - Stack de Valor (20 Minutes)
+
+- [ ] Transition script delivered smoothly
+- [ ] Component 1 value presented: $________
+- [ ] Component 2 value presented: $________
+- [ ] Component 3 value presented: $________
+- [ ] Component 4 value presented: $________
+- [ ] Component 5 value presented: $________
+- [ ] Bonus 1 value presented: $________
+- [ ] Bonus 2 value presented: $________
+- [ ] Bonus 3 value presented: $________
+- [ ] Bonus 4 value presented: $________
+- [ ] Total stack value: $________ (announced dramatically)
+- [ ] Price reduction sequence executed:
+  - [ ] Anchor: $________
+  - [ ] First reduction: $________
+  - [ ] Second reduction: $________
+  - [ ] Final price: $________
+- [ ] Surprise element revealed
+
+**Click Rate:** ________% (target: >5%)
+
+### B7. Block 6 - Inversao de Risco (10 Minutes)
+
+- [ ] Guarantee formula presented:
+  - [ ] Result promised
+  - [ ] Timeframe
+  - [ ] Condition
+  - [ ] Consequence if not delivered
+- [ ] Fast-action bonus announced
+- [ ] Penalty for not acting mentioned
+- [ ] Risk completely removed from decision
+
+### B8. Block 7 - Demonstracao Final (30 Minutes)
+
+- [ ] Q&A session conducted
+- [ ] Top objections addressed:
+  - [ ] "Muito caro" handled
+  - [ ] "Nao tenho tempo" handled
+  - [ ] "Preciso pensar" handled
+  - [ ] "Ja tentei algo similar" handled
+  - [ ] "Funciona no meu nicho?" handled
+- [ ] Live consultation/demo provided
+- [ ] Real-time sales shown
+- [ ] 3-minute countdown timer displayed
+- [ ] Final urgency created
+- [ ] Last call for bonus
+
+**Final Conversion Rate:** ________% (target: 10-30%)
+
+### B9. During Workshop Monitoring
+
+#### Retention Metrics
+- [ ] Peak live attendance: ________
+- [ ] 1-hour retention: ________% (Ruim <40%, Ok 40-60%, Otimo >60%)
+- [ ] 2-hour retention: ________% (Ruim <25%, Ok 25-40%, Otimo >40%)
+- [ ] Pre-offer retention: ________%
+
+#### Engagement Metrics
+- [ ] Chat messages: ________
+- [ ] Engagement rate: ________% (Ruim <10%, Ok 10-20%, Otimo >20%)
+- [ ] Link clicks: ________
+- [ ] Click rate: ________% (Ruim <5%, Ok 5-15%, Otimo >15%)
+
+#### Sales Metrics
+- [ ] Sales during live: ________
+- [ ] Revenue during live: $________
+- [ ] Conversion rate: ________%
+
+---
+
+## PHASE C: POST-WORKSHOP (D+1 to D+7)
+
+### C1. Immediately After Workshop
+
+- [ ] Replay email sent with deadline (24-48h)
+- [ ] Team debrief scheduled
+- [ ] Initial metrics captured
+- [ ] Technical issues documented
+
+### C2. Last Chance Sequence (D+1 to D+3)
+
+- [ ] D+1: Replay + highlights email sent
+- [ ] D+1: SMS/WhatsApp reminder sent
+- [ ] D+2: Urgency + testimonials email sent
+- [ ] D+3: Final deadline email sent
+- [ ] Deadline maintained (no extensions)
+- [ ] Post-event buyers shown as proof
+
+### C3. Non-Buyer Follow-Up (D+4 to D+7)
+
+- [ ] Segment created: Watched but didn't buy
+- [ ] Segment created: Registered but didn't attend
+- [ ] Segment created: Partial attendees
+- [ ] Downsell offered to appropriate segments
+- [ ] Non-buyers added to long-term nurture
+
+### C4. Post-Event Analysis (D+7)
+
+#### Funnel Metrics
+- [ ] Registrations total: ________
+- [ ] Cost per registration: $________
+- [ ] Live attendees: ________
+- [ ] Registration to live rate: ________% (target: >25%)
+- [ ] Live conversions: ________
+- [ ] Live conversion rate: ________% (target: 10-30%)
+- [ ] Replay conversions: ________
+- [ ] Total conversions: ________
+- [ ] Total revenue: $________
+- [ ] Total ad spend: $________
+- [ ] ROI: ________x (target: 5-20x)
+
+#### Performance Analysis
+- [ ] Hook effectiveness assessed (based on 1h retention)
+- [ ] Education value assessed (based on chat engagement)
+- [ ] Offer alignment assessed (based on conversion)
+- [ ] Technical issues documented
+- [ ] Improvement opportunities identified
+
+---
+
+## CONTINGENCY CHECKLISTS
+
+### If Streaming Fails
+- [ ] Switch to Zoom backup immediately
+- [ ] Send email blast with new link
+- [ ] Chat team directs to backup
+- [ ] Continue from where you stopped
+- [ ] Acknowledge issue briefly, move on
+
+### If Payment Gateway Fails
+- [ ] Switch to backup gateway
+- [ ] Team begins manual payment collection
+- [ ] Phone orders taken
+- [ ] Collect contact info for follow-up
+
+### If Retention Drops Below 25%
+- [ ] Accelerate to value/demonstration
+- [ ] Add more visual variety
+- [ ] Increase interaction (polls, questions)
+- [ ] Cut content that isn't landing
+
+### If Conversion Below 5%
+- [ ] Address objections more directly
+- [ ] Add more case studies
+- [ ] Strengthen urgency elements
+- [ ] Extend Q&A time
+
+---
+
+## CRITICAL ELEMENTS CHECKLIST (Hormozi Specifics)
+
+From the source materials, these elements are critical for success:
+
+- [ ] **Doacao/Causa:** Element altruista that justifies action
+- [ ] **Recordes/Marcos:** Something memorable and shareable
+- [ ] **Plot Twist:** Unexpected element in offer (ex: free, special condition)
+- [ ] **Demonstracao ao Vivo:** Real-time proof of competence
+- [ ] **Multiplas Cameras:** High production value (if applicable)
+- [ ] **Equipe Visivel:** Shows structure and credibility
+- [ ] **Tempo Estendido:** 3+ hours shows commitment
+
+---
+
+## SUCCESS METRICS SUMMARY
+
+| Metric | Ruim | Ok | Otimo | Your Result |
+|--------|------|-----|-------|-------------|
+| Registration to Live | <15% | 15-25% | >25% | ____% |
+| Retention at 1h | <40% | 40-60% | >60% | ____% |
+| Retention at 2h | <25% | 25-40% | >40% | ____% |
+| Chat Engagement | <10% | 10-20% | >20% | ____% |
+| Click Rate | <5% | 5-15% | >15% | ____% |
+| Live Conversion | <5% | 5-10% | >10% | ____% |
+| ROI | <3x | 3-5x | >5x | ____x |
+
+---
+
+## Validation
+
+- [ ] All Phase A items complete
+- [ ] All Phase B items complete
+- [ ] All Phase C items complete
+- [ ] Target metrics achieved
+- [ ] Improvement areas documented for next launch
+
+---
+
+**Source References:**
+- $ 100M Workshop Playbook.md
+- FRAMEWORK WORKSHOP HORMOZI.md
+- CHECKLIST COMPLETO WORKSHOP.md
+- PLAYBOOK DE CONTEUDO E SLIDES.md
+- ANALISE DO FRAMEWORK DO WORKSHOP.md
+
+
+
+<\!-- Criado com Squad Creator do AIOXPRO por @oalanicolas e @pedrovalerio | 2026-02-10 -->