agileflow 3.4.3 → 4.0.0-alpha.2

package/src/core/commands/ads/health.md

@@ -1,327 +0,0 @@
----
-description: Unified marketing health scorecard — runs ads, SEO, landing page, and tracking audits in parallel to produce a combined score with cross-domain insights
-argument-hint: "<account-data-and-url> [SCOPE=all]"
-compact_context:
-  priority: high
-  preserve_rules:
-    - "ACTIVE COMMAND: /agileflow:ads:health - Unified marketing health scorecard"
-    - "CRITICAL: Deploy ads audit + SEO audit + landing page analysis IN PARALLEL"
-    - "CRITICAL: Combine scores into unified Marketing Health Score with domain weights"
-    - "Domain weights: Ads 40%, SEO 25%, Landing Pages 20%, Tracking 15%"
-    - "Cross-domain insights: tracking gaps affect ads + SEO, landing page quality affects ad ROAS"
-  state_fields:
-    - ads_score
-    - seo_score
-    - landing_score
-    - tracking_score
-    - unified_score
----
-
-# /agileflow:ads:health
-
-Unified marketing health scorecard that orchestrates ads, SEO, landing page, and tracking audits in parallel, then synthesizes into a single Marketing Health Score with cross-domain insights.
-
----
-
-## Quick Reference
-
-```
-/agileflow:ads:health <account-data> <landing-page-url>               # Full health check
-/agileflow:ads:health <account-data> SCOPE=ads,seo                    # Ads + SEO only
-/agileflow:ads:health <account-data> SCOPE=ads,landing                # Ads + landing pages only
-```
-
----
-
-## How It Works
-
-```
-+-------------------------------------------------------------------+
-|                    /agileflow:ads:health                            |
-|                                                                     |
-|  1. Parse inputs (ad data + URLs)                                  |
-|  2. Deploy domain audits IN PARALLEL                                |
-|  3. Collect all domain scores                                       |
-|  4. Cross-reference findings across domains                         |
-|  5. Calculate unified Marketing Health Score                        |
-|  6. Generate shareable scorecard                                    |
-+-------------------------------------------------------------------+
-
-    +-----------+    +----------+    +-----------+    +----------+
-    |   Ads     |    |   SEO    |    |  Landing  |    | Tracking |
-    |  Audit    |    |  Audit   |    |  Page     |    |  Audit   |
-    | (6 agents)|    |(6 agents)|    | Analysis  |    | (shared) |
-    +-----+-----+    +----+-----+    +-----+-----+    +----+-----+
-          |               |               |               |
-          +---------------+---------------+---------------+
-                                |
-                    +-----------+-----------+
-                    |  Health Score         |
-                    |  Synthesis &          |
-                    |  Cross-Domain         |
-                    |  Insights             |
-                    +-----------------------+
-```
-
----
-
-## Arguments
-
-| Argument | Values | Default | Description |
-|----------|--------|---------|-------------|
-| account-data | Text, file, or description | Required for ads | Ad account data for ads audit |
-| URL | Landing page URL(s) | Optional | URLs for SEO + landing page analysis |
-| SCOPE | all, ads, seo, landing, tracking | all | Which domains to include |
-
----
-
-## Step-by-Step Process
-
-### STEP 1: Parse Inputs
-
-Accept a combination of:
-- **Ad account data** (pasted, file, or described) — triggers ads audit
-- **URL(s)** — triggers SEO audit + landing page analysis
-- **Both** — triggers full health check
-
-If insufficient data provided:
-
-```xml
-<invoke name="AskUserQuestion">
-<parameter name="questions">[
-  {
-    "question": "What data do you have for the health check? More data = more comprehensive score.",
-    "header": "Data Sources",
-    "multiSelect": true,
-    "options": [
-      {"label": "Ad account data (Recommended)", "description": "Paste from Google Ads, Meta Ads Manager — enables ads audit (40% of score)"},
-      {"label": "Website/landing page URL", "description": "Your main URL for SEO + landing page analysis (45% of score)"},
-      {"label": "Tracking setup description", "description": "Describe your GTM, pixels, conversion events (15% of score)"}
-    ]
-  }
-]</parameter>
-</invoke>
-```
-
-### STEP 2: Deploy Domain Audits in Parallel
-
-**CRITICAL**: Deploy ALL applicable audits in a SINGLE message with multiple Task calls using `run_in_background: true`.
-
-#### Ads Audit (if ad data provided)
-
-```xml
-<invoke name="Task">
-<parameter name="description">Ads audit for health scorecard</parameter>
-<parameter name="prompt">Run a complete ads audit on this account data. Apply all checks from all 6 analyzers (Google, Meta, Budget, Creative, Tracking, Compliance). Calculate the Ads Health Score.
-
-ACCOUNT DATA:
-{account_data}
-
-OUTPUT: Your Ads Health Score X/100 with category breakdown and top 5 findings by severity.</parameter>
-<parameter name="subagent_type">ads-consensus</parameter>
-<parameter name="run_in_background">true</parameter>
-</invoke>
-```
-
-#### SEO Audit (if URL provided)
-
-```xml
-<invoke name="Task">
-<parameter name="description">SEO audit for health scorecard</parameter>
-<parameter name="prompt">Run a complete SEO audit on this URL. Apply all checks from all 6 analyzers (Technical, Content, Schema, Performance, Images, Sitemap). Calculate the SEO Health Score.
-
-URL: {url}
-
-OUTPUT: Your SEO Health Score X/100 with category breakdown and top 5 findings by severity.</parameter>
-<parameter name="subagent_type">seo-consensus</parameter>
-<parameter name="run_in_background">true</parameter>
-</invoke>
-```
-
-#### Landing Page Analysis (if URL provided)
-
-```xml
-<invoke name="Task">
-<parameter name="description">Landing page analysis for health scorecard</parameter>
-<parameter name="prompt">Analyze this landing page for conversion optimization. Score across these dimensions:
-
-URL: {url}
-
-## Landing Page Scoring (100 points total)
-
-### Above-the-Fold (30 points)
-- Clear headline matching ad intent (10)
-- Visible CTA above fold (10)
-- Social proof visible without scrolling (5)
-- Load time under 3 seconds (5)
-
-### Message Match (25 points)
-- Headline matches ad copy themes (10)
-- Value proposition clarity (10)
-- Single clear conversion goal (5)
-
-### Trust & Proof (20 points)
-- Customer testimonials/logos (8)
-- Security badges/certifications (4)
-- Clear contact information (4)
-- Privacy policy linked (4)
-
-### Form/CTA Optimization (15 points)
-- Minimal form fields for stage (5)
-- CTA button contrast and copy (5)
-- Multiple CTAs on long pages (5)
-
-### Mobile Experience (10 points)
-- Responsive layout (4)
-- Touch-friendly buttons (3)
-- Fast mobile load (3)
-
-OUTPUT: Landing Page Score X/100 with breakdown and top 5 recommendations.</parameter>
-<parameter name="subagent_type">general-purpose</parameter>
-<parameter name="run_in_background">true</parameter>
-</invoke>
-```
-
-#### Tracking Audit (always runs if any data provided)
-
-The tracking score is extracted from the ads audit (if run) or assessed independently from the URL/description.
-
-### STEP 3: Collect Results
-
-Wait for all background tasks to complete using TaskOutput with `block: true`.
-
-### STEP 4: Cross-Domain Insights
-
-After collecting all scores, identify cross-domain correlations:
-
-| Pattern | Domains | Insight |
-|---------|---------|---------|
-| Tracking broken + low ads ROAS | Tracking + Ads | "Your ROAS numbers are unreliable — fix tracking first" |
-| Slow landing page + high CPC | Landing + Ads | "Slow pages increase bounce rate, raising your CPC" |
-| Missing schema + low organic | SEO + Landing | "No structured data means fewer rich snippets in SERPs" |
-| Ad copy mismatch + low CVR | Ads + Landing | "Your ads promise X but landing page delivers Y" |
-| No retargeting pixel + high bounce | Tracking + Landing | "Losing bounced visitors with no way to retarget them" |
-
-### STEP 5: Calculate Unified Score
-
-```
-Marketing Health Score = sum(Domain Score * Domain Weight)
-```
-
-**Domain Weights:**
-| Domain | Weight | Why |
-|--------|--------|-----|
-| Ads | 40% | Direct spend efficiency — highest dollar impact |
-| SEO | 25% | Organic acquisition — compounding long-term value |
-| Landing Pages | 20% | Conversion rate — multiplier for all traffic |
-| Tracking | 15% | Data quality — foundation for all optimization |
-
-**If a domain is excluded** (not in SCOPE or no data), redistribute its weight proportionally to included domains.
-
-**Grade Scale:**
-| Grade | Score | Meaning |
-|-------|-------|---------|
-| A | 90-100 | Excellent — optimized marketing funnel |
-| B | 80-89 | Good — minor improvements available |
-| C | 70-79 | Needs Work — significant gaps in the funnel |
-| D | 60-69 | Poor — major issues across multiple domains |
-| F | < 60 | Critical — fundamental problems, likely wasting significant spend |
-
-### STEP 6: Generate Scorecard
-
-Output a compact, shareable scorecard:
-
-```markdown
-# Marketing Health Scorecard
-
-**Generated**: {YYYY-MM-DD}
-**Account**: {name/description}
-**Scope**: {domains audited}
-
----
-
-## Marketing Health Score: {X}/100 ({grade})
-
-```
-Ads:      ████████████████████░░░░░░  78/100 (40%)
-SEO:      ██████████████░░░░░░░░░░░░  58/100 (25%)
-Landing:  ████████████████████████░░  92/100 (20%)
-Tracking: ██████░░░░░░░░░░░░░░░░░░░░  25/100 (15%)
-          ──────────────────────────
-Overall:  ██████████████████░░░░░░░░  71/100 (C)
-```
-
-| Domain | Score | Grade | Top Issue |
-|--------|-------|-------|-----------|
-| **Ads** | {X}/100 | {grade} | {top finding} |
-| **SEO** | {X}/100 | {grade} | {top finding} |
-| **Landing Pages** | {X}/100 | {grade} | {top finding} |
-| **Tracking** | {X}/100 | {grade} | {top finding} |
-
----
-
-## Cross-Domain Insights
-
-1. **{insight title}** ({domains affected})
-   {description and impact}
-
-2. **{insight title}** ({domains affected})
-   {description and impact}
-
----
-
-## Priority Actions (by estimated $ impact)
-
-| # | Action | Domain | Impact | Effort |
-|---|--------|--------|--------|--------|
-| 1 | {action} | {domain} | {$$} | {Low/Med/High} |
-| 2 | {action} | {domain} | {$$} | {Low/Med/High} |
-| 3 | {action} | {domain} | {$$} | {Low/Med/High} |
-
----
-
-## Domain Deep-Dives
-
-Run individual audits for detailed findings:
-- `/agileflow:ads:audit` — Full 190-check ads analysis
-- `/agileflow:seo:audit` — Full 6-analyzer SEO audit
-- `/agileflow:ads:landing` — Detailed landing page optimization
-```
-
-Save scorecard to `docs/08-project/health-scorecards/health-scorecard-{YYYYMMDD}.md`.
-
-### STEP 7: Present Results
-
-```xml
-<invoke name="AskUserQuestion">
-<parameter name="questions">[{
-  "question": "Marketing Health Score: {X}/100 ({grade}). Lowest domain: {domain} ({score}/100). {N} cross-domain insights found.",
-  "header": "Next steps",
-  "multiSelect": false,
-  "options": [
-    {"label": "Fix {lowest_domain} issues first (Recommended)", "description": "{top_issue} — estimated ${impact}/mo impact"},
-    {"label": "Deep-dive ads audit", "description": "Run full /agileflow:ads:audit for 190-check analysis"},
-    {"label": "Deep-dive SEO audit", "description": "Run full /agileflow:seo:audit for comprehensive SEO analysis"},
-    {"label": "Generate fix artifacts", "description": "Auto-generate corrected ad copy, schema markup, and meta tags"}
-  ]
-}]</parameter>
-</invoke>
-```
-
----
-
-<!-- COMPACT_SUMMARY_START -->
-## Compact Summary
-
-**Command**: `/agileflow:ads:health` - Unified marketing health scorecard
-
-**What It Does**: Deploy ads + SEO + landing page + tracking audits in parallel -> cross-domain insights -> Marketing Health Score 0-100
-
-**Domain Weights**: Ads 40%, SEO 25%, Landing Pages 20%, Tracking 15%
-
-**Output**: Shareable scorecard with bar chart, cross-domain insights, and priority actions
-
-**Usage**: `/agileflow:ads:health <account-data> <url> [SCOPE=all]`
-
-**File**: `docs/08-project/health-scorecards/health-scorecard-{YYYYMMDD}.md`
-<!-- COMPACT_SUMMARY_END -->

package/src/core/commands/ads/landing.md

@@ -1,119 +0,0 @@
----
-description: Landing page optimization audit for ad campaigns - Core Web Vitals, CTA effectiveness, trust signals, mobile experience, and message match
-argument-hint: "<URL>"
-compact_context:
-  priority: medium
-  preserve_rules:
-    - "ACTIVE COMMAND: /agileflow:ads:landing - Landing page optimization"
-    - "Use WebFetch to analyze the actual landing page"
-    - "Check CWV, CTA, trust signals, mobile, message match"
-  state_fields:
-    - target_url
-    - landing_score
----
-
-# /agileflow:ads:landing
-
-Audit a landing page for paid advertising effectiveness. Analyzes the page for conversion rate optimization factors that directly impact ad campaign performance.
-
----
-
-## Quick Reference
-
-```
-/agileflow:ads:landing https://example.com/offer           # Audit landing page
-```
-
----
-
-## Process
-
-### STEP 1: Fetch Landing Page
-
-Use WebFetch to retrieve the target URL. Extract:
-- Page structure (H1, form, CTA buttons)
-- Load performance indicators
-- Trust signals (testimonials, badges, reviews)
-- Mobile responsiveness indicators
-- Form fields and friction points
-
-### STEP 2: Run 15 Checks
-
-| # | Check | Severity | Pass Criteria |
-|---|-------|----------|---------------|
-| LP-1 | Page loads < 3 seconds | HIGH | LCP < 2.5s, FCP < 1.8s |
-| LP-2 | Single clear CTA | HIGH | One primary CTA visible above fold |
-| LP-3 | Headline matches ad copy | CRITICAL | H1 reflects the ad's promise |
-| LP-4 | Mobile responsive | HIGH | Viewport meta + responsive design |
-| LP-5 | Form friction | HIGH | < 5 form fields for lead gen |
-| LP-6 | Trust signals present | MEDIUM | Testimonials, reviews, badges, logos |
-| LP-7 | No navigation distractions | MEDIUM | Minimal or no top navigation |
-| LP-8 | Social proof | MEDIUM | Customer count, ratings, case studies |
-| LP-9 | Urgency element | LOW | Deadline, limited availability (if genuine) |
-| LP-10 | Phone number visible | MEDIUM | Click-to-call for service businesses |
-| LP-11 | Privacy policy linked | HIGH | Required for ad platform compliance |
-| LP-12 | SSL certificate | CRITICAL | HTTPS required |
-| LP-13 | No broken images/links | HIGH | All resources load correctly |
-| LP-14 | Thank you page/confirmation | MEDIUM | Post-conversion confirmation page |
-| LP-15 | Tracking pixels present | CRITICAL | GTM/Pixel/tag detected on page |
-
-### STEP 3: Score and Report
-
-```markdown
-## Landing Page Audit: {URL}
-
-**Landing Page Score**: {X}/100
-
-| Check | Status | Severity | Notes |
-|-------|--------|----------|-------|
-| LP-1 Page speed | PASS/FAIL | HIGH | {LCP time} |
-| ... | ... | ... | ... |
-
-### Critical Issues
-{List any CRITICAL failures}
-
-### Quick Wins
-{Easy fixes that improve conversion rate}
-
-### Message Match Analysis
-- **Ad headline**: {if provided}
-- **Landing page H1**: {extracted}
-- **Match quality**: {Strong/Weak/Mismatch}
-
-### Conversion Rate Optimization Suggestions
-1. {Specific suggestion with expected impact}
-2. {Suggestion}
-3. {Suggestion}
-```
-
-### STEP 4: Offer Next Steps
-
-```xml
-<invoke name="AskUserQuestion">
-<parameter name="questions">[{
-  "question": "Landing page score: {X}/100. {N} issues found. What would you like to do?",
-  "header": "Next steps",
-  "multiSelect": false,
-  "options": [
-    {"label": "Fix critical issues (Recommended)", "description": "{top issue}"},
-    {"label": "Run full ads audit", "description": "Check ad account + landing page together"},
-    {"label": "Test another landing page", "description": "Compare multiple landing pages"},
-    {"label": "Optimize for specific platform", "description": "Platform-specific landing page requirements"}
-  ]
-}]</parameter>
-</invoke>
-```
-
----
-
-<!-- COMPACT_SUMMARY_START -->
-## Compact Summary
-
-**Command**: `/agileflow:ads:landing` - Landing page optimization for ads
-
-**Input**: URL of landing page
-
-**Output**: 15-check audit with CRO suggestions
-
-**Quick Usage**: `/agileflow:ads:landing <URL>`
-<!-- COMPACT_SUMMARY_END -->

package/src/core/commands/ads/linkedin.md

@@ -1,112 +0,0 @@
----
-description: LinkedIn Ads audit with 9 checks for lead gen forms, audience targeting, budget efficiency, and CRM integration
-argument-hint: "<account-data>"
-compact_context:
-  priority: medium
-  preserve_rules:
-    - "ACTIVE COMMAND: /agileflow:ads:linkedin - LinkedIn Ads audit"
-    - "Inline command - 9 checks, no separate agent needed"
-    - "Min budget: $50/day campaign, $25/day ad group"
-  state_fields:
-    - linkedin_score
----
-
-# /agileflow:ads:linkedin
-
-Run an inline audit on a LinkedIn Ads account with 9 focused checks. LinkedIn has the highest CPCs in paid social, so efficiency is critical.
-
----
-
-## Quick Reference
-
-```
-/agileflow:ads:linkedin <account-data>                # LinkedIn Ads audit
-```
-
----
-
-## The 9 Checks
-
-| # | Check | Severity | Pass Criteria |
-|---|-------|----------|---------------|
-| LI-1 | Insight Tag installed | CRITICAL | LinkedIn Insight Tag on all pages |
-| LI-2 | Lead Gen Forms vs landing pages | HIGH | Lead Gen Forms tested (typically 2-5x better CVR) |
-| LI-3 | Audience size appropriate | HIGH | 50K-500K for Sponsored Content |
-| LI-4 | Company/title targeting precision | HIGH | Targeting by job title or function, not just industry |
-| LI-5 | Budget meets minimum | CRITICAL | Minimum $50/day per campaign |
-| LI-6 | CRM integration active | HIGH | Leads syncing to CRM within 24 hours |
-| LI-7 | Content type mix | MEDIUM | Single image + carousel + video tested |
-| LI-8 | Matched Audiences | MEDIUM | Website retargeting + company list + LAL active |
-| LI-9 | ABM alignment | LOW | Account-Based Marketing lists for enterprise |
-
----
-
-## Process
-
-### STEP 1: Apply All 9 Checks
-
-Review the account data against each check. For LinkedIn specifically:
-
-**Budget reality check**: LinkedIn CPCs are $5-15 for Sponsored Content. With $50/day minimum:
-- Daily clicks: ~3-10
-- Monthly clicks: ~100-300
-- At 5% conversion rate: ~5-15 leads/month
-- **Minimum viable budget for lead gen: $100/day recommended**
-
-**Lead Gen Forms vs Landing Pages**:
-- Lead Gen Forms: 10-30% conversion rate (pre-filled data)
-- Landing Pages: 2-5% conversion rate
-- Always test Lead Gen Forms first on LinkedIn
-
-### STEP 2: Score
-
-```
-LinkedIn Score = 100 - sum(severity_deductions)
-```
-
-Deductions: CRITICAL (-15), HIGH (-8), MEDIUM (-4), LOW (-2)
-
-### STEP 3: Output
-
-```markdown
-## LinkedIn Ads Audit
-
-**LinkedIn Score**: {X}/100
-
-| Check | Status | Notes |
-|-------|--------|-------|
-| LI-1 Insight Tag | PASS/FAIL | {details} |
-| LI-2 Lead Gen Forms | PASS/FAIL | {details} |
-| LI-3 Audience size | PASS/FAIL | {size estimate} |
-| LI-4 Targeting precision | PASS/FAIL | {targeting method} |
-| LI-5 Budget minimum | PASS/FAIL | ${daily}/day |
-| LI-6 CRM integration | PASS/FAIL | {sync status} |
-| LI-7 Content types | PASS/FAIL | {formats in use} |
-| LI-8 Matched Audiences | PASS/FAIL | {audience types} |
-| LI-9 ABM alignment | PASS/FAIL | {ABM status} |
-
-### Key Recommendations
-1. {Top priority fix}
-2. {Second priority}
-3. {Third priority}
-
-### LinkedIn-Specific Tips
-- Use Lead Gen Forms for B2B lead generation (2-5x better CVR)
-- Minimum audience size 50K for Sponsored Content
-- Test Document Ads for thought leadership
-- Message Ads have highest response rate but lowest scale
-```
-
----
-
-<!-- COMPACT_SUMMARY_START -->
-## Compact Summary
-
-**Command**: `/agileflow:ads:linkedin` - LinkedIn Ads audit
-
-**Checks**: 9 (inline, no separate agent)
-
-**Key**: Min $50/day, Lead Gen Forms > Landing Pages, 50K-500K audience
-
-**Quick Usage**: `/agileflow:ads:linkedin <account-data>`
-<!-- COMPACT_SUMMARY_END -->

package/src/core/commands/ads/meta.md

@@ -1,91 +0,0 @@
----
-description: Meta/Facebook Ads deep-dive audit with 46 deterministic checks across Pixel/CAPI tracking, creative strategy, account structure, and audience targeting
-argument-hint: "<account-data>"
-compact_context:
-  priority: medium
-  preserve_rules:
-    - "ACTIVE COMMAND: /agileflow:ads:meta - Meta Ads deep-dive"
-    - "Delegate to ads-audit-meta agent for 46 checks"
-    - "Quality gates: Pixel required, domain verified, learning phase, Special Ad Categories"
-  state_fields:
-    - meta_score
----
-
-# /agileflow:ads:meta
-
-Run a deep-dive audit on a Meta/Facebook Ads account using the `ads-audit-meta` agent with 46 deterministic checks across 4 categories.
-
----
-
-## Quick Reference
-
-```
-/agileflow:ads:meta <account-data>                    # Full Meta Ads audit
-```
-
----
-
-## Process
-
-### STEP 1: Validate Input
-
-If no account data provided, ask the user to paste or describe their Meta Ads setup including:
-- Pixel and CAPI setup
-- Campaign objectives and structure
-- Audience targeting (LAL, custom, interest)
-- Creative assets and formats
-- Budget and performance metrics
-
-### STEP 2: Deploy Meta Ads Analyzer
-
-```xml
-<invoke name="Task">
-<parameter name="description">Meta Ads deep-dive audit</parameter>
-<parameter name="prompt">TASK: Run a comprehensive Meta/Facebook Ads audit.
-
-ACCOUNT DATA:
-{account_data}
-
-Apply ALL 46 checks across 4 weighted categories:
-- Pixel & CAPI Tracking (30%) - 12 checks
-- Creative Strategy (25%) - 14 checks
-- Account Structure (25%) - 10 checks
-- Audience Targeting (20%) - 10 checks
-
-Enforce ALL quality gates:
-1. Pixel installed and firing
-2. Domain verified
-3. Learning phase healthy (50 conversions/week)
-4. Special Ad Categories declared
-
-OUTPUT: Full findings with Meta Ads Score X/100</parameter>
-<parameter name="subagent_type">ads-audit-meta</parameter>
-</invoke>
-```
-
-### STEP 3: Present Results
-
-Show the Meta Ads Score and key findings, then offer next steps.
-
----
-
-## 46 Checks Overview
-
-| Category | Weight | Checks | Focus |
-|----------|--------|--------|-------|
-| Pixel & CAPI Tracking | 30% | 12 | Pixel, CAPI, EMQ, AEM, dedup, privacy |
-| Creative Strategy | 25% | 14 | Diversity, video, formats, refresh, DCO |
-| Account Structure | 25% | 10 | CBO, objectives, consolidation, learning phase |
-| Audience Targeting | 20% | 10 | LAL, custom, overlap, retargeting, exclusions |
-
----
-
-<!-- COMPACT_SUMMARY_START -->
-## Compact Summary
-
-**Command**: `/agileflow:ads:meta` - Meta/Facebook Ads deep-dive audit
-
-**Agent**: `ads-audit-meta` (46 checks, 4 categories)
-
-**Quick Usage**: `/agileflow:ads:meta <account-data>`
-<!-- COMPACT_SUMMARY_END -->