@shashwatgtmalpha/craft-content-mcp 1.0.1 → 2.0.0

package/dist/sales-enablement.js

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+import { parseListItems } from './utils.js';
+// Generate likely objections based on product description and price context
+function generateLikelyObjections(product, priceContext) {
+    const objections = [];
+    const productLower = product.toLowerCase();
+    // Price-related objection (always common)
+    if (priceContext.toLowerCase().includes('premium') || priceContext.toLowerCase().includes('above')) {
+        objections.push('It costs too much / over budget');
+    }
+    else {
+        objections.push('What\'s the total cost of ownership?');
+    }
+    // Implementation/integration concerns
+    objections.push('Implementation seems complex / takes too long');
+    // Competitor objection
+    objections.push('We\'re already using a competitor / happy with current solution');
+    // Timing objection
+    objections.push('Not the right time / other priorities');
+    // Trust/risk objection
+    if (productLower.includes('startup') || productLower.includes('new')) {
+        objections.push('You\'re too new / not proven enough');
+    }
+    else {
+        objections.push('Need to see more proof / case studies');
+    }
+    return objections;
+}
+export function generateSalesEnablement(args) {
+    const product = args.product;
+    const persona = args.target_persona;
+    const proofPoints = parseListItems(args.proof_points);
+    const priceContext = args.price_context || 'Market rate';
+    const stage = args.sales_stage || 'demo';
+    // HANDLE optional objections - generate if not provided
+    let objections;
+    let objectionsNote = '';
+    if (args.common_objections) {
+        objections = parseListItems(args.common_objections);
+    }
+    else {
+        objections = generateLikelyObjections(product, priceContext);
+        objectionsNote = `\n⚠️ **NOTE:** You didn't provide objections. We've generated handlers for the most common objections. Update these with real objections you hear from prospects.\n`;
+    }
+    // DERIVE value props from proof points if not provided
+    let valueProps;
+    if (args.value_props) {
+        valueProps = parseListItems(args.value_props);
+    }
+    else {
+        valueProps = proofPoints.map(pp => deriveValuePropFromProof(pp));
+    }
+    const competitorObjections = args.competitor_objections ? parseListItems(args.competitor_objections) : [];
+    // Generate objection handlers with proof point mapping
+    const objectionHandlers = objections.map(obj => generateObjectionHandler(obj, valueProps, proofPoints, priceContext));
+    const competitorHandlers = competitorObjections.map(obj => generateCompetitorHandler(obj, valueProps, proofPoints));
+    let output = `# 🎯 Sales Enablement Kit
+## ${product} | ${persona}
+${objectionsNote}
+---
+
+## Quick Reference Card
+
+| Element | Detail |
+|---------|--------|
+| **Product** | ${product} |
+| **Persona** | ${persona} |
+| **Price Position** | ${priceContext} |
+| **Sales Stage** | ${stage.replace(/_/g, ' ')} |
+${!args.value_props ? `| **Note** | Value props derived from proof points |` : ''}
+${!args.common_objections ? `| **Note** | Objections auto-generated - update with real ones |` : ''}
+
+---
+
+## 💎 Value Propositions
+
+### Pitch Order (Lead with Strongest)
+
+${valueProps.map((vp, i) => `
+**${i + 1}. ${vp}**
+- *Why it matters to ${persona}:* [Connect to their specific pain]
+- *Proof:* ${proofPoints[i % proofPoints.length] || 'Customer evidence available'}
+`).join('\n')}
+
+---
+
+## 📝 Pitch Script by Stage
+
+### ${stage.charAt(0).toUpperCase() + stage.slice(1).replace(/_/g, ' ')} Stage
+
+${generateStagePitch(stage, product, valueProps, persona, proofPoints)}
+
+---
+
+## 🛡️ Objection Handlers
+
+${objectionHandlers.map((handler, i) => `
+### Objection ${i + 1}: "${objections[i]}"
+
+**Acknowledge:**
+> ${handler.acknowledge}
+
+**Reframe:**
+> ${handler.reframe}
+
+**Proof Point:**
+> ${handler.proof}
+
+**Bridge to Value:**
+> ${handler.bridge}
+
+**Full Response Script:**
+> "${handler.fullScript}"
+
+---
+`).join('\n')}
+
+## ⚔️ Competitive Responses
+
+${competitorHandlers.length > 0 ? competitorHandlers.map((handler, i) => `
+### "Why not ${competitorObjections[i]}?"
+
+**When You'll Hear This:**
+${handler.whenHeard}
+
+**Response:**
+> ${handler.response}
+
+**Trap Question:**
+> "${handler.trapQuestion}"
+
+**Proof:**
+> ${handler.proof}
+
+---
+`).join('\n') : `
+*No competitor-specific objections provided. Add competitor_objections parameter for battle cards.*
+`}
+
+## 💰 Price Justification
+
+### Position: ${priceContext}
+
+**Value Framework:**
+
+| Investment | Return |
+|------------|--------|
+| ${product} pricing | ${valueProps[0] || 'Key benefit 1'} |
+| | ${valueProps[1] || 'Key benefit 2'} |
+| | ${proofPoints[0] || 'Proven results'} |
+
+**ROI Conversation:**
+
+"Let me share what customers typically see:
+
+${proofPoints.slice(0, 3).map(p => `- ${p}`).join('\n')}
+
+Based on what you've shared about your situation, here's what that could mean for you: [Calculate specific ROI for prospect]"
+
+**If Price Pushback:**
+
+"I understand budget is a consideration. Let me ask: what's the cost of NOT solving this problem for another 6 months?
+
+${valueProps[0] || 'Our solution'} typically [specific outcome]. For a company your size, that's roughly [X in savings/revenue].
+
+The question isn't whether you can afford ${product}—it's whether you can afford not to."
+
+---
+
+## 🎣 Discovery Questions for ${persona}
+
+### Opening Questions
+1. "Tell me about your current approach to [problem area]."
+2. "What's working well? What's not?"
+3. "How is this affecting [relevant business metric]?"
+
+### Pain Discovery
+4. "What happens if you don't solve this in the next 6 months?"
+5. "How much time/money does this currently cost you?"
+6. "Who else is affected by this problem?"
+
+### Solution Mapping
+7. "What have you tried before? What happened?"
+8. "What would success look like for you?"
+9. "If you could wave a magic wand, what would be different?"
+
+### Qualification
+10. "What's your timeline for making a decision?"
+11. "Who else needs to be involved in this evaluation?"
+12. "What's your budget range for solving this?"
+
+---
+
+## 📧 Follow-Up Templates
+
+### After Discovery Call
+
+Subject: ${product} next steps + [specific thing mentioned]
+
+Hi [Name],
+
+Thanks for sharing about [specific challenge mentioned]. 
+
+Based on what you described, here's what stands out:
+- [Challenge 1] is costing you [impact]
+- [Challenge 2] is blocking [goal]
+
+${product} addresses this by ${valueProps[0]?.toLowerCase() || 'solving your core problem'}.
+
+${proofPoints[0] ? `Relevant proof: ${proofPoints[0]}` : ''}
+
+Next step: [Specific action]
+
+When works for you?
+
+---
+
+### After Demo
+
+Subject: ${product} demo follow-up + next steps
+
+Hi [Name],
+
+Great connecting today. Here's a quick recap:
+
+**What we covered:**
+${valueProps.slice(0, 3).map(v => `- ${v}`).join('\n')}
+
+**What resonated:**
+- [Note specific moment they engaged]
+
+**Your questions:**
+- [Answer questions raised]
+
+**Next step:** [Specific action + date]
+
+Resources:
+- [Relevant case study]
+- [One-pager]
+
+Talk soon,
+
+---
+
+## ✅ Call Prep Checklist
+
+Before every ${stage.replace(/_/g, ' ')} call:
+
+- [ ] Research: Reviewed LinkedIn, recent news, annual report
+- [ ] Context: Know their industry challenges
+- [ ] Personalization: Have 2-3 specific observations
+- [ ] Objection prep: Anticipate their top 2 concerns
+- [ ] Proof ready: Have relevant case study queued
+- [ ] Questions ready: Top 5 discovery questions
+- [ ] CTA clear: Know exactly what next step to propose
+
+---
+
+## 📊 Quick Stats to Quote
+
+${proofPoints.map(p => `- ${p}`).join('\n')}
+
+---
+
+*Generated for ${persona} at ${stage.replace(/_/g, ' ')} stage*
+`;
+    return output;
+}
+function generateObjectionHandler(objection, valueProps, proofPoints, priceContext) {
+    const objLower = objection.toLowerCase();
+    // Price objections
+    if (objLower.includes('price') || objLower.includes('expensive') || objLower.includes('cost') || objLower.includes('budget')) {
+        return {
+            acknowledge: "I hear you—budget is always a consideration.",
+            reframe: "Let me share what our customers found when they compared total cost of ownership...",
+            proof: proofPoints[0] || "Customers typically see ROI within [X] months.",
+            bridge: valueProps[0] || "The key value driver is...",
+            fullScript: `I hear you—budget is always a consideration. Here's what I've found: companies that focus only on price often end up spending more in the long run on [hidden costs/lost opportunity]. ${proofPoints[0] || 'Our customers typically see ROI within the first quarter.'} The question isn't the price—it's the value. Would it help to walk through an ROI calculation based on your specific numbers?`
+        };
+    }
+    // Timing objections
+    if (objLower.includes('time') || objLower.includes('now') || objLower.includes('later') || objLower.includes('busy') || objLower.includes('next quarter')) {
+        return {
+            acknowledge: "Timing is definitely important to get right.",
+            reframe: "I'm curious—what would need to change for the timing to feel right?",
+            proof: proofPoints[0] || "Companies that waited reported [X] in additional costs.",
+            bridge: valueProps[0] || "The cost of waiting is often...",
+            fullScript: `Timing is definitely important. I'm curious—what would need to change for the timing to feel right? What I often see is that waiting adds [specific cost]. ${proofPoints[0] || 'One customer told us they wished they had started 6 months earlier.'} Even if the full rollout is later, starting discovery now means you're ready when the time is right. What would be the cost of waiting another quarter?`
+        };
+    }
+    // Feature/capability objections
+    if (objLower.includes('feature') || objLower.includes('can\'t') || objLower.includes('doesn\'t') || objLower.includes('missing') || objLower.includes('need')) {
+        return {
+            acknowledge: "That's a fair point—let me understand what you're trying to accomplish.",
+            reframe: "What problem are you solving with that specific feature?",
+            proof: proofPoints[0] || "Here's how other customers handle that use case...",
+            bridge: valueProps[0] || "What we've found is that [core capability] addresses the underlying need.",
+            fullScript: `That's a fair point. Help me understand—what's the underlying problem you're solving with that feature? [Listen] What I often find is that [alternative approach] actually achieves the same outcome. ${proofPoints[0] || 'Customers using our approach report...'} Plus, ${valueProps[0] || 'our core strength'} often makes that specific feature less critical. Would it help to see how others handle this?`
+        };
+    }
+    // Trust/risk objections
+    if (objLower.includes('risk') || objLower.includes('trust') || objLower.includes('proven') || objLower.includes('new') || objLower.includes('reference')) {
+        return {
+            acknowledge: "De-risking a decision like this is smart—you should validate before committing.",
+            reframe: "What would make you feel confident in moving forward?",
+            proof: proofPoints[0] || "We work with [similar companies] in your space.",
+            bridge: "Let me connect you with a customer who had similar concerns.",
+            fullScript: `De-risking this decision is smart—I'd want to validate too. What would make you feel confident? We work with ${proofPoints[0] || 'companies like yours'}, and I'd be happy to arrange a reference call. We also offer [pilot program/guarantee/sandbox] so you can validate before fully committing. What would be most helpful for you?`
+        };
+    }
+    // Competitor objections
+    if (objLower.includes('competitor') || objLower.includes('other') || objLower.includes('alternative') || objLower.includes('already')) {
+        return {
+            acknowledge: "Makes sense to evaluate options thoroughly.",
+            reframe: "What's most important to you in making this decision?",
+            proof: proofPoints[0] || "Here's what customers who've compared us found...",
+            bridge: valueProps[0] || "What sets us apart is...",
+            fullScript: `Makes sense to evaluate options thoroughly. What's most important to you in making this decision? [Listen] That's exactly where we differentiate. ${valueProps[0] || 'Our unique approach'} means [specific advantage]. ${proofPoints[0] || 'Customers who\'ve compared us found...'} What if I share a side-by-side comparison focused on what matters most to you?`
+        };
+    }
+    // Generic handler
+    return {
+        acknowledge: `I understand your concern about "${objection}".`,
+        reframe: "Help me understand what's driving that concern...",
+        proof: proofPoints[0] || "Here's how we address that...",
+        bridge: valueProps[0] || "The key benefit is...",
+        fullScript: `I understand your concern. Help me understand what's driving that? [Listen] Here's how we address it: ${valueProps[0] || 'Our approach'}. ${proofPoints[0] || 'Customers find that...'} Does that address your concern?`
+    };
+}
+function generateCompetitorHandler(objection, valueProps, proofPoints) {
+    const competitor = objection.replace(/^why not\s*/i, '').replace(/\?$/, '').trim();
+    return {
+        whenHeard: `Usually when prospects are comparing options or have existing relationship with ${competitor}`,
+        response: `Great question about ${competitor}. Here's what customers tell us after evaluating both: ${valueProps[0] || 'Our differentiation'} is where we really shine. ${proofPoints[0] || 'One customer who switched from ' + competitor + ' saw...'} What's most important to you in this decision?`,
+        trapQuestion: `When you evaluated ${competitor}, did they address [your key differentiator]? How did they handle [their known weakness]?`,
+        proof: proofPoints[0] || `Customers who switched from ${competitor} report...`
+    };
+}
+function generateStagePitch(stage, product, valueProps, persona, proofPoints) {
+    const pitches = {
+        prospecting: `
+**Cold Outreach Framework:**
+
+"Hi [Name], I'm reaching out because ${persona}s at companies like yours often struggle with [primary pain point].
+
+${valueProps[0] || 'We help with...'} — ${proofPoints[0] || 'with proven results.'} 
+
+Worth a 15-minute conversation?
+
+[Your name]"
+`,
+        discovery: `
+**Discovery Call Structure:**
+
+**Opening (2 min):**
+"Thanks for taking the time. Before I tell you about ${product}, I'd love to understand your situation. Tell me about [their main challenge area]..."
+
+**Questions (15 min):**
+Focus on understanding their:
+- Current state and pain
+- Impact on business
+- Previous solutions tried
+- Decision process
+
+**Bridge (3 min):**
+"Based on what you've shared, here's how ${product} could help: ${valueProps.slice(0, 2).join(' and ')}."
+
+**Next Step:**
+"Would it be helpful to see a demo focused on [specific pain mentioned]?"
+`,
+        demo: `
+**Demo Structure:**
+
+**Agenda (1 min):**
+"Here's what we'll cover: ${valueProps.slice(0, 3).join(', ')}. Sound good?"
+
+**Demo (20 min):**
+For each feature, frame as:
+"You mentioned [their pain]. Here's how we solve that..."
+
+**Social Proof (3 min):**
+"${proofPoints[0] || 'Customers like you have seen...'}"
+
+**Questions & Objections (10 min):**
+Address using handlers above.
+
+**Next Step (1 min):**
+"Based on what you've seen, what would it take to move forward?"
+`,
+        negotiation: `
+**Negotiation Framework:**
+
+**Establish Value First:**
+"Before we discuss terms, let's align on value. You mentioned ${product} would help you [outcome]. Based on your numbers, that's worth [ROI calculation]."
+
+**Bundle, Don't Discount:**
+If asked for discount: "Instead of reducing price, let me add value. What if we included [additional feature/service]?"
+
+**Create Urgency:**
+"This pricing is valid through [date] because [legitimate reason]."
+
+**Decision Timeline:**
+"What would it take to make a decision by [date]?"
+`,
+        closing: `
+**Closing Framework:**
+
+**Summary of Value:**
+"Let me recap: you needed [problem 1, 2, 3]. ${product} delivers ${valueProps.slice(0, 3).join(', ')}. ${proofPoints[0] || 'Similar customers see ROI in X months.'}"
+
+**The Ask:**
+"Based on everything we've discussed, are you ready to move forward?"
+
+**If Yes:** Move to paperwork.
+
+**If Hesitation:** "What's holding you back? Let's address it now."
+
+**If No:** "I respect that. What would need to change?"
+`
+    };
+    return pitches[stage] || pitches.demo;
+}
+// Derive a value proposition from a proof point
+function deriveValuePropFromProof(proof) {
+    const proofLower = proof.toLowerCase();
+    // Look for percentage/number patterns
+    if (proofLower.includes('%')) {
+        const match = proof.match(/(\d+)%\s*(faster|reduction|increase|improvement|less|more|growth|savings)/i);
+        if (match) {
+            return `${match[1]}% ${match[2]} in key metrics`;
+        }
+    }
+    // Time savings
+    if (proofLower.includes('hour') || proofLower.includes('time') || proofLower.includes('day')) {
+        return 'Saves significant time for your team';
+    }
+    // Cost/money
+    if (proofLower.includes('$') || proofLower.includes('cost') || proofLower.includes('sav')) {
+        return 'Delivers measurable cost savings';
+    }
+    // ROI
+    if (proofLower.includes('roi') || proofLower.includes('return')) {
+        return 'Proven ROI within months';
+    }
+    // Customer success
+    if (proofLower.includes('customer') || proofLower.includes('company') || proofLower.includes('team')) {
+        return 'Trusted by leading companies';
+    }
+    // Growth
+    if (proofLower.includes('grow') || proofLower.includes('revenue') || proofLower.includes('pipeline')) {
+        return 'Accelerates growth and revenue';
+    }
+    // If can't derive, use the proof point itself as value prop
+    return proof.length > 50 ? proof.substring(0, 47) + '...' : proof;
+}
+//# sourceMappingURL=sales-enablement.js.map

package/dist/sales-enablement.js.map

@@ -0,0 +1 @@
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package/dist/testimonial-capture.d.ts

@@ -0,0 +1,11 @@
+export declare function generateTestimonialCapture(args: {
+    customer_name: string;
+    customer_company: string;
+    customer_role?: string;
+    relationship_context?: string;
+    success_story: string;
+    testimonial_type: string;
+    use_case?: string;
+    incentive?: string;
+}): string;
+//# sourceMappingURL=testimonial-capture.d.ts.map

package/dist/testimonial-capture.d.ts.map

@@ -0,0 +1 @@
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