@shashwatgtmalpha/craft-content-mcp 1.0.1 → 2.0.0

package/README.md

@@ -1,123 +1,150 @@
-# CRAFT Content MCP Server
+# @shashwatgtm/craft-content-mcp v2.0.0
 
-**8 Content Creation Execution Tools** powered by the CRAFT Framework.
+🎯 **CRAFT Content Framework MCP Server** - Complete redesign with user-centric inputs, actual content analysis, and publish-ready outputs.
 
-Created by [Shashwat Ghosh](https://gtmexpert.com) | Top 30 PLG Creator Worldwide
+## Design Philosophy
 
----
+Every tool was redesigned using **chain of thought from the user's perspective**:
 
-## ✍️ What is CRAFT Content?
+1. **What does the user actually want?** (Not what looks impressive in a demo)
+2. **What do they already know?** (Keep inputs simple - don't ask for things they need to figure out)
+3. **Does the output save them work?** (Publish-ready, not templates to fill)
 
-CRAFT Content provides ready-to-execute content tools for **content marketers, SDRs, and growth teams** who need to create:
+## What's New in v2.0.0
 
-- Case Studies & Social Proof
-- Newsletters & Email Content
-- Webinar Scripts
-- Repurposed Content (10+ formats)
-- Thought Leadership Series
-- Testimonial Collection
-- Sales Enablement Content
+| Tool | Before | After |
+|------|--------|-------|
+| **thought_leadership_series** | 🔴 200-300 word posts with `[Expand]` placeholders | ✅ **600-800 word byline articles** ready for publication |
+| **craft_content_improver** | 🔴 Blank scorecard output | ✅ **Actually analyzes** content, scores dimensions, generates improved version |
+| **case_study_generator** | 🟡 Requires full story | ✅ **Discovery mode** - generates interview questions if you don't have the story |
+| **sales_enablement_content** | 🟡 Generic pitches | ✅ **Objection-mapped handlers** with specific proof points |
+| newsletter_builder | 🟢 Good | ✅ Enhanced with A/B subject lines, 4 hooks, segment targeting |
+| webinar_script | 🟢 Good | ✅ Type-specific structures (demo vs educational vs panel) |
+| content_repurposer | 🟢 Excellent | ✅ Kept - transforms to 10+ formats |
+| testimonial_capture | 🟢 Excellent | ✅ Kept - request emails, interview guides |
 
-**Typical use:** Daily/weekly content creation (15-45 minutes per asset)
+## Installation
 
----
-
-## 🛠️ Tools Included
-
-| Tool | Purpose | Output |
-|------|---------|--------|
-| `case_study_generator` | Create customer stories | Full case study, one-pager, social snippets |
-| `newsletter_builder` | Write newsletters | Complete issue, 10 subject lines, sections |
-| `webinar_script` | Script webinars | Slide-by-slide script, Q&A prep, engagement prompts |
-| `content_repurposer` | Multiply content | 1 piece → 10+ formats (LinkedIn, Twitter, email, etc.) |
-| `thought_leadership_series` | Build authority | 5-post LinkedIn series with hooks |
-| `testimonial_capture` | Collect social proof | Request emails, interview guide, formatted outputs |
-| `sales_enablement_content` | Arm sales team | Pitches (30s/2min/5min), objection handlers |
-| `craft_content_improver` | Improve any content | CRAFT score, improved version, A/B tests |
-
----
-
-## 📦 Installation
-
-### Claude Desktop
+```bash
+npm install -g @shashwatgtm/craft-content-mcp
+```
 
-Add to your `claude_desktop_config.json`:
+Or add to Claude Desktop config:
 
 ```json
 {
   "mcpServers": {
     "craft-content": {
       "command": "npx",
-      "args": ["-y", "@shashwatah/craft-content-mcp"]
+      "args": ["-y", "@shashwatgtm/craft-content-mcp"]
     }
   }
 }
 ```
 
-### Manual Installation
-
-```bash
-npm install -g @shashwatah/craft-content-mcp
-craft-content-mcp
-```
-
----
-
-## 💡 Example Usage
-
-### Case Study
-```
-"Create a case study for [Customer].
-Challenge: Manual reporting taking 20 hours/week.
-Solution: Our analytics platform automated reports.
-Results: 80% time saved, $50K cost reduction."
-```
-
-### Content Repurposing
-```
-"Repurpose this blog post into LinkedIn posts, Twitter thread, email section, and video script:
-[paste blog content]"
-```
-
-### Thought Leadership
-```
-"Create a 5-post LinkedIn series on 'Why traditional marketing metrics are broken.'
-My perspective: Attribution is a vanity exercise.
-Audience: B2B marketing leaders."
-```
-
-### Sales Enablement
-```
-"Create sales content for [Product].
-Value props: 50% faster implementation, 3x ROI, enterprise security.
-Target: VP Engineering at mid-market SaaS.
-Common objections: Price, integration complexity, change management."
-```
-
----
-
-## 🔗 Related
-
-- **[CRAFT GTM MCP](https://github.com/anthropics/craft-gtm-mcp)** - 8 strategic GTM tools (PMF, launches, retention)
-- **[IMPACT MCP](https://github.com/shashwatgtm/impact-mcp)** - Positioning framework
-- **[EPIC MCP](https://github.com/shashwatgtm/epic-mcp)** - GTM strategy framework
-
----
-
-## 📚 The CRAFT Framework
-
-**C**haracter - Who executes this?
-**R**esult - What's the desired outcome?
-**A**rtifact - What gets produced?
-**F**rame - What's the context?
-**T**imeline - What are the steps?
-
----
-
-## 📄 License
-
-MIT License - Created by Shashwat Ghosh
-
----
-
-*Part of the GTM Alpha Toolkit | [gtmexpert.com](https://gtmexpert.com)*
+## Tools
+
+### 1. 💡 `thought_leadership_series` - **REDESIGNED!**
+**600-800 word byline articles, not social posts!**
+
+**Simplified inputs (just 4 required):**
+- `topic` - What you're an expert on
+- `your_take` - Your unique/contrarian perspective
+- `proof_points` - Stories, data, experiences that support your take
+- `target_reader` - Who should read this (be specific!)
+
+**Output:** 3 complete articles (600-800 words each) with:
+- Compelling headlines
+- Hook → Problem → Evidence → Framework → Conclusion structure
+- Ready for LinkedIn Articles, Medium, industry publications
+- PLUS promotional social posts (200-300 words) to drive traffic
+
+**Article types:** contrarian, how_to, lessons_learned, prediction, framework
+
+### 2. 📝 `craft_content_improver` - **FIXED!**
+**Actually analyzes your content now!**
+
+Paste any content and get:
+- Clarity score (sentence length, passive voice, jargon)
+- Structure score (headers, paragraph length, transitions)
+- Engagement score (hooks, power words, questions)
+- Goal alignment score
+- **Auto-improved version** with before/after
+- Content-type specific tips
+
+### 3. 📊 `case_study_generator` - Discovery Mode
+**Don't have the full story? No problem!**
+
+- **Discovery mode:** Interview questions, email templates, note templates
+- **Full mode:** Complete case study with challenge/solution/results
+- **Parse mode:** Feed raw interview notes → structured case study
+
+### 4. 🎯 `sales_enablement_content` - Objection Mapping
+**Uses YOUR objections and proof points!**
+
+For each objection you provide, get:
+- Acknowledge statement
+- Reframe question
+- Specific proof point reference
+- Bridge to value
+- Full response script
+
+Plus: Stage-specific pitch scripts, discovery questions, follow-up templates.
+
+### 5. 📧 `newsletter_builder`
+- 4 subject line options (A/B test ready)
+- 4 hook styles (question, statistic, story, bold)
+- Segment-specific content (executives vs practitioners vs technical)
+- Send time recommendations
+
+### 6. 🎬 `webinar_script`
+Type-specific structures:
+- Educational webinar (teach something)
+- Product demo (show features)
+- Panel discussion (multiple speakers)
+- Customer story (case study format)
+- Workshop (hands-on)
+- AMA (Q&A focused)
+
+Includes: Run of show, full scripts, Q&A prep, follow-up email sequence.
+
+### 7. 🔄 `content_repurposer`
+Transform source content into 10+ formats:
+- LinkedIn post
+- Twitter thread
+- Email version
+- Blog summary
+- Infographic outline
+- Video script
+- Podcast talking points
+- Slide deck outline
+- Quote cards
+- Newsletter section
+
+### 8. 🌟 `testimonial_capture`
+- Request email templates by type (written, video, case study, G2, reference)
+- Interview questions
+- Multiple quote formats (short/medium/long)
+- Process checklists
+
+## Input Design Principles
+
+1. **Only ask for what users actually know** - Don't require "value propositions" if they're calling because they haven't articulated them yet
+2. **Make required inputs minimal** - 3-4 required, rest optional with smart defaults
+3. **Use natural language** - "your_take" not "contrarian_perspective_thesis"
+4. **Derive what you can** - If user gives topic, auto-generate related elements
+
+## Output Design Principles
+
+1. **Publish-ready** - No `[Fill in]` or `[Expand]` placeholders
+2. **Right length for the format** - Bylines = 600-800 words, Social posts = 200-300 words
+3. **Include metadata** - Word counts, posting times, headlines
+4. **Add promotional content** - Social snippets to promote longer content
+
+## Author
+
+**Shashwat Ghosh** - [Helix GTM Consulting](https://helixgtm.com)
+
+## License
+
+MIT

package/dist/case-study-generator.d.ts

@@ -0,0 +1,12 @@
+export declare function generateCaseStudy(args: {
+    customer_name: string;
+    customer_industry?: string;
+    mode?: string;
+    interview_notes?: string;
+    challenge?: string;
+    solution?: string;
+    results?: string;
+    customer_quote?: string;
+    your_product: string;
+}): string;
+//# sourceMappingURL=case-study-generator.d.ts.map

package/dist/case-study-generator.d.ts.map

@@ -0,0 +1 @@
+{"version":3,"file":"case-study-generator.d.ts","sourceRoot":"","sources":["../src/case-study-generator.ts"],"names":[],"mappings":"AAEA,wBAAgB,iBAAiB,CAAC,IAAI,EAAE;IACtC,aAAa,EAAE,MAAM,CAAC;IACtB,iBAAiB,CAAC,EAAE,MAAM,CAAC;IAC3B,IAAI,CAAC,EAAE,MAAM,CAAC;IACd,eAAe,CAAC,EAAE,MAAM,CAAC;IACzB,SAAS,CAAC,EAAE,MAAM,CAAC;IACnB,QAAQ,CAAC,EAAE,MAAM,CAAC;IAClB,OAAO,CAAC,EAAE,MAAM,CAAC;IACjB,cAAc,CAAC,EAAE,MAAM,CAAC;IACxB,YAAY,EAAE,MAAM,CAAC;CACtB,GAAG,MAAM,CA0BT"}

package/dist/case-study-generator.js

@@ -0,0 +1,373 @@
+import { parseListItems, extractKeyPoints } from './utils.js';
+export function generateCaseStudy(args) {
+    const customerName = args.customer_name;
+    const industry = args.customer_industry || 'technology';
+    const mode = args.mode || (args.challenge && args.solution && args.results ? 'full' : 'discovery');
+    const product = args.your_product;
+    // DISCOVERY MODE - Generate interview questions
+    if (mode === 'discovery' || (!args.challenge && !args.solution && !args.results && !args.interview_notes)) {
+        return generateDiscoveryKit(customerName, industry, product);
+    }
+    // If interview notes provided, parse them
+    if (args.interview_notes && (!args.challenge || !args.solution || !args.results)) {
+        return generateFromNotes(args.interview_notes, customerName, industry, product, args.customer_quote);
+    }
+    // FULL MODE - Generate complete case study
+    return generateFullCaseStudy(customerName, industry, args.challenge, args.solution, args.results, args.customer_quote, product);
+}
+function generateDiscoveryKit(customerName, industry, product) {
+    return `# 🔍 Case Study Discovery Kit
+## For: ${customerName}
+
+---
+
+## 📋 Information Needed
+
+Before we can create a compelling case study, we need to gather the customer story. Here's your interview guide.
+
+---
+
+## 🎙️ Customer Interview Questions
+
+### Part 1: The Challenge (5-7 minutes)
+
+Ask these questions to understand their "before" state:
+
+1. **"Take me back to before you started using ${product}. What was happening in your business?"**
+   - Listen for: Pain points, frustrations, failed solutions
+
+2. **"What specific problem were you trying to solve?"**
+   - Listen for: Quantifiable issues (time, money, efficiency)
+
+3. **"How was this problem affecting your team/customers/revenue?"**
+   - Listen for: Business impact metrics
+
+4. **"What had you tried before? Why didn't it work?"**
+   - Listen for: Competitor mentions, DIY attempts
+
+5. **"What made you start looking for a solution when you did?"**
+   - Listen for: Trigger event, urgency
+
+---
+
+### Part 2: The Solution (5-7 minutes)
+
+Ask these questions about their journey to ${product}:
+
+6. **"How did you first hear about ${product}?"**
+   - Listen for: Channel attribution
+
+7. **"What made you choose ${product} over alternatives?"**
+   - Listen for: Key differentiators, decision criteria
+
+8. **"Walk me through your implementation. What was that like?"**
+   - Listen for: Onboarding experience, time to value
+
+9. **"What was the 'aha moment' when you knew this was working?"**
+   - Listen for: Quotable moments, early wins
+
+---
+
+### Part 3: The Results (5-7 minutes)
+
+Ask these questions to capture outcomes:
+
+10. **"What results have you seen since implementing ${product}?"**
+    - Listen for: Metrics, before/after comparisons
+
+11. **"Can you put numbers on that? Percentage improvement, time saved, revenue impact?"**
+    - Listen for: Specific, quotable statistics
+
+12. **"How has this affected your team's day-to-day work?"**
+    - Listen for: Quality of life improvements
+
+13. **"What would you tell someone considering ${product}?"**
+    - Listen for: Ready-made testimonial quote
+
+---
+
+### Bonus Questions for Rich Stories
+
+14. **"Was there a moment where ${product} really saved the day?"**
+    - Listen for: Anecdotes, crisis averted stories
+
+15. **"What surprised you most about working with us?"**
+    - Listen for: Unexpected benefits, delighters
+
+---
+
+## 📝 Interview Notes Template
+
+Use this structure to capture responses:
+
+\`\`\`
+CUSTOMER: ${customerName}
+INDUSTRY: ${industry}
+DATE: [Interview date]
+INTERVIEWER: [Your name]
+
+CHALLENGE:
+- Main problem: 
+- Business impact: 
+- Previous attempts: 
+- Trigger event: 
+
+SOLUTION:
+- Discovery channel: 
+- Why ${product}: 
+- Implementation experience: 
+- Time to value: 
+
+RESULTS:
+- Key metric 1: 
+- Key metric 2: 
+- Key metric 3: 
+- Team impact: 
+
+QUOTES:
+- Best quote: 
+- Backup quote: 
+
+STORY ANGLE:
+- Unique aspect: 
+- Emotional hook: 
+\`\`\`
+
+---
+
+## 📧 Interview Request Email Template
+
+Subject: Quick favor - share your ${product} success story?
+
+---
+
+Hi [First Name],
+
+I hope this finds you well!
+
+I'm reaching out because your team has achieved some impressive results with ${product}, and I'd love to share your story with others who might benefit.
+
+Would you be open to a 20-minute call where I ask a few questions about your experience? Here's what it would involve:
+
+- **Time:** 20-minute video call at your convenience
+- **Topics:** Your challenges before, how you use ${product}, results you've seen
+- **Approval:** You'll review the final case study before it goes live
+- **Benefit:** Increased visibility for ${customerName} + potential backlinks to your site
+
+[OPTIONAL: We'd also love to feature you in our customer spotlight and share your story with our 50,000+ newsletter subscribers.]
+
+Would next [Day] at [Time] work for a quick call?
+
+Thanks,
+[Your name]
+
+---
+
+## 🔄 Once You Have the Story
+
+Run this tool again with mode="full" and include:
+- **challenge:** What they were struggling with
+- **solution:** How ${product} helped
+- **results:** Quantifiable outcomes
+- **customer_quote:** Their best testimonial quote
+
+`;
+}
+function generateFromNotes(notes, customerName, industry, product, quote) {
+    // Parse the interview notes to extract structure
+    const keyPoints = extractKeyPoints(notes);
+    // Look for challenge indicators
+    const challengePatterns = /(?:problem|struggle|challenge|issue|pain|before|difficult|hard|couldn't|wasn't|weren't)[^.]*[.!?]/gi;
+    const challengeMatches = notes.match(challengePatterns) || [];
+    const challenge = challengeMatches.slice(0, 2).join(' ') || 'Customer faced operational challenges';
+    // Look for solution indicators
+    const solutionPatterns = /(?:implemented|started using|switched to|chose|selected|adopted|began|onboard)[^.]*[.!?]/gi;
+    const solutionMatches = notes.match(solutionPatterns) || [];
+    const solution = solutionMatches.slice(0, 2).join(' ') || `Implemented ${product}`;
+    // Look for results indicators
+    const resultsPatterns = /(?:\d+%|\$\d+|\d+x|reduced|increased|improved|saved|grew|achieved)[^.]*[.!?]/gi;
+    const resultsMatches = notes.match(resultsPatterns) || [];
+    const results = resultsMatches.slice(0, 3).join(' ') || 'Significant improvements achieved';
+    // Look for quotes
+    const quotePatterns = /"[^"]+"/g;
+    const foundQuotes = notes.match(quotePatterns) || [];
+    const bestQuote = quote || foundQuotes[0]?.replace(/"/g, '') || '';
+    return `# 📝 Case Study Draft (Parsed from Notes)
+## ${customerName} + ${product}
+
+⚠️ **Note:** This case study was auto-generated from interview notes. Please review and enhance with specific details.
+
+---
+
+${generateFullCaseStudy(customerName, industry, challenge, solution, results, bestQuote, product)}
+
+---
+
+## 🔍 Key Points Extracted from Notes
+
+${keyPoints.map((p, i) => `${i + 1}. ${p}`).join('\n')}
+
+---
+
+## ⚠️ Items to Verify/Enhance
+
+1. **Challenge section:** Add specific metrics (time wasted, money lost, etc.)
+2. **Solution section:** Verify implementation timeline and process
+3. **Results section:** Confirm exact percentages and timeframes
+4. **Quote:** Get customer approval for the extracted quote
+5. **Company description:** Add accurate ${customerName} company info
+
+`;
+}
+function generateFullCaseStudy(customerName, industry, challenge, solution, results, quote, product) {
+    // Parse results into bullet points
+    const resultPoints = parseListItems(results);
+    // Extract any numbers from results for headline
+    const numbers = results.match(/\d+%|\$[\d,]+|\d+x|\d+\+/g) || [];
+    const headlineNumber = numbers[0] || 'significant';
+    return `# 📊 Case Study: ${customerName}
+
+## ${headlineNumber} ${getResultVerb(headlineNumber)} with ${product}
+
+---
+
+### About ${customerName}
+
+**Industry:** ${industry}
+**Challenge:** ${getSummaryChallenge(challenge)}
+**Solution:** ${product}
+**Key Result:** ${resultPoints[0] || results}
+
+---
+
+## The Challenge
+
+${challenge}
+
+${generateChallengeContext(industry)}
+
+---
+
+## The Solution
+
+${solution}
+
+### Why ${customerName} Chose ${product}
+
+${generateWhyChose(product, industry)}
+
+### Implementation
+
+${generateImplementationSection(product)}
+
+---
+
+## The Results
+
+${resultPoints.map((r, i) => `### ${i + 1}. ${r}
+
+${generateResultContext(r)}`).join('\n\n')}
+
+---
+
+${quote ? `## In Their Words
+
+> "${quote}"
+>
+> — ${customerName}
+
+---` : ''}
+
+## Key Takeaways
+
+1. **Challenge:** ${getSummaryChallenge(challenge)}
+2. **Solution:** ${product} provided the tools needed to transform their approach
+3. **Impact:** ${resultPoints[0] || 'Measurable business improvements'}
+
+---
+
+## Ready to Achieve Similar Results?
+
+[CTA: Schedule a demo / Get started / Talk to sales]
+
+---
+
+## 📋 Distribution Formats
+
+### One-Line Version (for testimonial pages):
+"${customerName} achieved ${headlineNumber} ${getResultVerb(headlineNumber).toLowerCase()} after implementing ${product}."
+
+### Social Media Version:
+🎯 ${customerName} was struggling with ${getSummaryChallenge(challenge).toLowerCase()}.
+
+Then they implemented ${product}.
+
+The results?
+${resultPoints.slice(0, 3).map(r => `✅ ${r}`).join('\n')}
+
+${quote ? `"${quote.substring(0, 100)}..."` : ''}
+
+Want similar results? Link in bio.
+
+### Email Snippet:
+Quick success story: ${customerName} (${industry}) faced ${getSummaryChallenge(challenge).toLowerCase()}. After implementing ${product}, they saw ${resultPoints[0]?.toLowerCase() || 'significant improvements'}. [Read the full story →]
+
+`;
+}
+function getResultVerb(result) {
+    if (result.includes('%')) {
+        if (result.includes('-') || result.toLowerCase().includes('reduc'))
+            return 'reduction';
+        return 'improvement';
+    }
+    if (result.includes('$'))
+        return 'in savings';
+    if (result.includes('x'))
+        return 'growth';
+    return 'results';
+}
+function getSummaryChallenge(challenge) {
+    const words = challenge.split(/\s+/).slice(0, 10);
+    return words.join(' ') + (challenge.split(/\s+/).length > 10 ? '...' : '');
+}
+function generateChallengeContext(industry) {
+    const contexts = {
+        technology: 'In the fast-paced tech industry, this challenge was costing them competitive advantage.',
+        healthcare: 'In healthcare, where efficiency directly impacts patient outcomes, this challenge demanded immediate attention.',
+        finance: 'In the highly regulated financial services sector, this challenge posed both operational and compliance risks.',
+        retail: 'In retail, where margins are thin and customer experience is everything, this challenge was unsustainable.',
+        manufacturing: 'In manufacturing, where downtime equals lost revenue, this challenge was impacting the bottom line daily.'
+    };
+    return contexts[industry.toLowerCase()] || 'This challenge was impacting multiple areas of their business.';
+}
+function generateWhyChose(product, industry) {
+    return `After evaluating several options, ${product} stood out for its:
+- Proven track record in the ${industry} industry
+- Ease of implementation and time to value
+- Comprehensive feature set that addressed their specific needs
+- Responsive customer support team`;
+}
+function generateImplementationSection(product) {
+    return `The ${product} team worked closely with the customer to ensure a smooth rollout:
+
+1. **Discovery:** Understanding specific workflows and requirements
+2. **Configuration:** Customizing ${product} to their needs  
+3. **Training:** Ensuring team adoption and proficiency
+4. **Launch:** Going live with ongoing support`;
+}
+function generateResultContext(result) {
+    if (result.toLowerCase().includes('time') || result.toLowerCase().includes('hour')) {
+        return 'This time savings allowed the team to focus on higher-value activities and strategic initiatives.';
+    }
+    if (result.toLowerCase().includes('revenue') || result.toLowerCase().includes('$')) {
+        return 'This financial impact went straight to the bottom line, proving ROI within the first quarter.';
+    }
+    if (result.toLowerCase().includes('customer') || result.toLowerCase().includes('satisfaction')) {
+        return 'Improved customer experience translated into higher retention and increased referrals.';
+    }
+    if (result.toLowerCase().includes('efficiency') || result.toLowerCase().includes('%')) {
+        return 'This efficiency gain compounded across the organization, multiplying the impact.';
+    }
+    return 'This result exceeded initial expectations and validated the decision to partner with us.';
+}
+//# sourceMappingURL=case-study-generator.js.map

package/dist/case-study-generator.js.map

@@ -0,0 +1 @@
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package/dist/content-improver.d.ts

@@ -0,0 +1,8 @@
+export declare function generateContentImprover(args: {
+    content: string;
+    content_type: string;
+    goal?: string;
+    audience?: string;
+    tone_preference?: string;
+}): string;
+//# sourceMappingURL=content-improver.d.ts.map

package/dist/content-improver.d.ts.map

@@ -0,0 +1 @@
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