@shashwatgtmalpha/craft-content-mcp 1.0.1 → 2.0.0

package/dist/index.js.map

@@ -1 +1 @@
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package/dist/newsletter-builder.d.ts

@@ -0,0 +1,10 @@
+export declare function generateNewsletter(args: {
+    topic: string;
+    cta_goal: string;
+    key_points?: string;
+    audience_segment?: string;
+    newsletter_type?: string;
+    tone?: string;
+    previous_topics?: string;
+}): string;
+//# sourceMappingURL=newsletter-builder.d.ts.map

package/dist/newsletter-builder.d.ts.map

@@ -0,0 +1 @@
+{"version":3,"file":"newsletter-builder.d.ts","sourceRoot":"","sources":["../src/newsletter-builder.ts"],"names":[],"mappings":"AAEA,wBAAgB,kBAAkB,CAAC,IAAI,EAAE;IACvC,KAAK,EAAE,MAAM,CAAC;IACd,QAAQ,EAAE,MAAM,CAAC;IACjB,UAAU,CAAC,EAAE,MAAM,CAAC;IACpB,gBAAgB,CAAC,EAAE,MAAM,CAAC;IAC1B,eAAe,CAAC,EAAE,MAAM,CAAC;IACzB,IAAI,CAAC,EAAE,MAAM,CAAC;IACd,eAAe,CAAC,EAAE,MAAM,CAAC;CAC1B,GAAG,MAAM,CA8JT"}

package/dist/newsletter-builder.js

@@ -0,0 +1,411 @@
+import { parseListItems, generateHook } from './utils.js';
+export function generateNewsletter(args) {
+    const topic = args.topic;
+    const segment = args.audience_segment || 'general';
+    const type = args.newsletter_type || 'educational';
+    const tone = args.tone || 'professional';
+    const previousTopics = args.previous_topics ? parseListItems(args.previous_topics) : [];
+    const ctaGoal = args.cta_goal;
+    // DERIVE key points from topic if not provided
+    let keyPoints;
+    let keyPointsNote = '';
+    if (args.key_points) {
+        keyPoints = parseListItems(args.key_points);
+    }
+    else {
+        keyPoints = generateKeyPointsFromTopic(topic, type, segment);
+        keyPointsNote = '*(Auto-generated - customize as needed)*';
+    }
+    // Generate multiple subject line options
+    const subjectLines = generateSubjectLines(topic, type, segment);
+    // Generate hooks
+    const hooks = [
+        generateHook(topic, 'question'),
+        generateHook(topic, 'statistic'),
+        generateHook(topic, 'story'),
+        generateHook(topic, 'bold_statement')
+    ];
+    // Segment-specific adjustments
+    const segmentConfig = {
+        executives: { depth: 'high-level', length: 'concise', focus: 'business impact' },
+        practitioners: { depth: 'tactical', length: 'detailed', focus: 'how-to' },
+        technical: { depth: 'deep', length: 'comprehensive', focus: 'implementation' },
+        general: { depth: 'accessible', length: 'moderate', focus: 'value' },
+        prospects: { depth: 'introductory', length: 'short', focus: 'benefits' },
+        customers: { depth: 'advanced', length: 'moderate', focus: 'optimization' }
+    };
+    const config = segmentConfig[segment] || segmentConfig.general;
+    let output = `# 📧 Newsletter Builder: ${topic}
+
+## Newsletter Configuration
+
+| Setting | Value |
+|---------|-------|
+| **Topic** | ${topic} |
+| **Segment** | ${segment} |
+| **Type** | ${type.replace(/_/g, ' ')} |
+| **Tone** | ${tone} |
+| **CTA Goal** | ${ctaGoal} |
+
+---
+
+## 📬 Subject Lines (A/B Test These)
+
+### Option A: Curiosity-Driven
+**${subjectLines[0]}**
+- Preview text: ${generatePreviewText(subjectLines[0], topic)}
+
+### Option B: Benefit-Focused  
+**${subjectLines[1]}**
+- Preview text: ${generatePreviewText(subjectLines[1], topic)}
+
+### Option C: Number/List Style
+**${subjectLines[2]}**
+- Preview text: ${generatePreviewText(subjectLines[2], topic)}
+
+### Option D: Personal/Direct
+**${subjectLines[3]}**
+- Preview text: ${generatePreviewText(subjectLines[3], topic)}
+
+---
+
+## 🎣 Opening Hooks (Pick One)
+
+### Hook 1: Question
+> ${hooks[0]}
+
+### Hook 2: Statistic
+> ${hooks[1]}
+
+### Hook 3: Story
+> ${hooks[2]}
+
+### Hook 4: Bold Statement
+> ${hooks[3]}
+
+---
+
+## 📝 Newsletter Content
+
+### Version: ${segment.charAt(0).toUpperCase() + segment.slice(1)} Focus
+
+---
+
+**Subject:** ${subjectLines[0]}
+
+**Preview:** ${generatePreviewText(subjectLines[0], topic)}
+
+---
+
+${hooks[0]}
+
+${generateBodyContent(keyPoints, config, tone, type)}
+
+${generateCtaSection(ctaGoal, segment)}
+
+---
+
+${previousTopics.length > 0 ? `
+## 🔗 Connection to Previous Content
+
+Your recent topics: ${previousTopics.join(', ')}
+
+**Thread this together:**
+- Reference: "Last week we talked about ${previousTopics[0]}. This week, let's go deeper into ${topic}..."
+- Callback: "Remember the ${previousTopics[0]} framework? Here's how it applies to ${topic}..."
+- Series: "This is Part 2 of our ${topic} series..."
+
+---` : ''}
+
+## 📊 Content Structure Recommendation
+
+Based on ${type.replace(/_/g, ' ')} type and ${segment} audience:
+
+${getStructureRecommendation(type, segment)}
+
+---
+
+## ✅ Pre-Send Checklist
+
+- [ ] Subject line A/B test set up
+- [ ] Preview text complements (not repeats) subject
+- [ ] All links tested and tracked
+- [ ] Mobile preview checked
+- [ ] Personalization tokens verified
+- [ ] Unsubscribe link present
+- [ ] CTA button is primary color, above fold
+- [ ] Images have alt text
+- [ ] Plain text version generated
+
+---
+
+## 📈 Optimization Tips for ${segment}
+
+${getSegmentTips(segment)}
+
+---
+
+## 🕐 Best Send Times for ${segment}
+
+${getSendTimesForSegment(segment)}
+
+`;
+    return output;
+}
+function generateSubjectLines(topic, type, segment) {
+    const topicWords = topic.split(' ').slice(0, 3).join(' ');
+    const templates = {
+        educational: [
+            `The truth about ${topicWords} (nobody talks about this)`,
+            `How to master ${topicWords} in 2025`,
+            `5 ${topicWords} mistakes even experts make`,
+            `${topicWords}: Your complete guide`
+        ],
+        product_update: [
+            `New: The ${topicWords} feature you asked for`,
+            `You asked, we built: ${topicWords}`,
+            `Just shipped: ${topicWords} (+ what's next)`,
+            `[Product Update] ${topicWords} is here`
+        ],
+        industry_news: [
+            `This week in ${topicWords}: What you need to know`,
+            `Breaking: ${topicWords} is changing (here's how)`,
+            `${topicWords} news: 3 stories that matter`,
+            `The ${topicWords} update everyone's talking about`
+        ],
+        thought_leadership: [
+            `Why ${topicWords} is broken (and how to fix it)`,
+            `Unpopular opinion: ${topicWords}`,
+            `The future of ${topicWords} (my prediction)`,
+            `What I learned about ${topicWords} the hard way`
+        ],
+        curated_links: [
+            `${topicWords}: Best reads this week`,
+            `5 must-read ${topicWords} articles`,
+            `Your ${topicWords} reading list`,
+            `This week's best ${topicWords} content`
+        ]
+    };
+    return templates[type] || templates.educational;
+}
+function generatePreviewText(subject, topic) {
+    // Preview should complement, not repeat subject
+    const previews = [
+        `Plus: the one thing most people get wrong...`,
+        `Inside: actionable tips you can use today`,
+        `Spoiler: it's not what you think`,
+        `This changed how I approach ${topic.split(' ')[0]}...`,
+        `Read time: 4 minutes`
+    ];
+    return previews[Math.floor(Math.random() * previews.length)];
+}
+function generateBodyContent(keyPoints, config, tone, type) {
+    let content = '';
+    keyPoints.forEach((point, index) => {
+        content += `### ${index + 1}. ${point}
+
+${generatePointContent(point, config.depth, tone)}
+
+`;
+    });
+    return content;
+}
+function generatePointContent(point, depth, tone) {
+    const depthContent = {
+        'high-level': `This matters because it directly impacts your bottom line. The key insight: focus on outcomes over activities.`,
+        'tactical': `Here's how to apply this:
+1. Start by auditing your current approach
+2. Identify the biggest gap
+3. Implement one change this week`,
+        'deep': `Let me break this down technically. The underlying principle involves [specific mechanism]. For implementation:
+- Configuration: [specific settings]
+- Integration: [specific steps]
+- Validation: [specific tests]`,
+        'accessible': `In simple terms: ${point.toLowerCase()} can transform how you work. Most people overcomplicate this—don't.`,
+        'introductory': `If you're new to this, here's what you need to know: ${point.toLowerCase()} is the foundation everything else builds on.`,
+        'advanced': `You already know the basics. The next level: apply this to [advanced use case] for 10x the impact.`
+    };
+    return depthContent[depth] || depthContent.accessible;
+}
+function generateCtaSection(ctaGoal, segment) {
+    const goalLower = ctaGoal.toLowerCase();
+    if (goalLower.includes('demo') || goalLower.includes('call')) {
+        return `---
+
+**Ready to see this in action?**
+
+[Book a 15-minute demo →]
+
+No pressure, just answers.`;
+    }
+    if (goalLower.includes('download') || goalLower.includes('guide')) {
+        return `---
+
+**Want the complete playbook?**
+
+[Download the free guide →]
+
+Everything covered here, plus bonus frameworks.`;
+    }
+    if (goalLower.includes('reply') || goalLower.includes('feedback')) {
+        return `---
+
+**What do you think?**
+
+Hit reply and let me know—I read every response.`;
+    }
+    if (goalLower.includes('share')) {
+        return `---
+
+**Found this useful?**
+
+Forward to a colleague who needs to see this.
+
+[Share on LinkedIn →]`;
+    }
+    return `---
+
+**${ctaGoal}**
+
+[Take action now →]`;
+}
+function getStructureRecommendation(type, segment) {
+    const structures = {
+        educational: `
+1. **Hook** (1-2 sentences): Draw them in
+2. **Context** (1 paragraph): Why this matters now
+3. **Main content** (3-5 points): The meat
+4. **Summary** (1 paragraph): Key takeaway
+5. **CTA** (1 line): What to do next`,
+        product_update: `
+1. **Announcement** (1 sentence): What's new
+2. **Why it matters** (1 paragraph): User benefit
+3. **How it works** (2-3 bullets): Quick overview
+4. **Getting started** (1 paragraph): How to use it
+5. **CTA** (1 line): Try it now`,
+        industry_news: `
+1. **Lead story** (1 paragraph): Most important news
+2. **Analysis** (2-3 sentences): What it means
+3. **Supporting stories** (2-3 bullets): Other news
+4. **Your take** (1 paragraph): Expert perspective
+5. **CTA** (1 line): Share your thoughts`,
+        thought_leadership: `
+1. **Contrarian hook** (1-2 sentences): Challenge assumption
+2. **The problem** (1 paragraph): What's broken
+3. **Your thesis** (1 paragraph): Your perspective
+4. **Evidence** (2-3 points): Support your view
+5. **Call to action** (1 paragraph): What to do differently`,
+        curated_links: `
+1. **Intro** (1-2 sentences): Theme of this edition
+2. **Featured article** (1 paragraph + link): Best of the week
+3. **Quick reads** (3-5 bullets + links): Other good content
+4. **Your commentary** (1 paragraph): Why these matter
+5. **CTA** (1 line): Suggest content for next week`
+    };
+    return structures[type] || structures.educational;
+}
+function getSegmentTips(segment) {
+    const tips = {
+        executives: `
+- Keep it under 300 words
+- Lead with business impact
+- Use bullet points for scanning
+- Include executive summary at top
+- ROI and metrics matter most`,
+        practitioners: `
+- Include specific how-to steps
+- Link to resources and templates
+- Use real examples
+- Be generous with details
+- They want to DO something`,
+        technical: `
+- Depth is expected—don't oversimplify
+- Include code snippets if relevant
+- Link to documentation
+- Be precise with terminology
+- They'll fact-check you`,
+        general: `
+- Balance accessibility with substance
+- Mix short and longer paragraphs
+- Use analogies to explain complex ideas
+- Include visuals when possible
+- One clear CTA`,
+        prospects: `
+- Focus on benefits, not features
+- Social proof is essential
+- Soft CTAs work better
+- Educational > promotional
+- Build trust first`,
+        customers: `
+- Assume baseline knowledge
+- Focus on advanced use cases
+- New features and updates matter
+- Community and best practices
+- They want to optimize`
+    };
+    return tips[segment] || tips.general;
+}
+function getSendTimesForSegment(segment) {
+    const times = {
+        executives: '**Tuesday or Thursday, 7-8am** (before their day gets busy)',
+        practitioners: '**Tuesday-Thursday, 10-11am** (mid-morning productive time)',
+        technical: '**Tuesday-Wednesday, 2-3pm** (afternoon coding break)',
+        general: '**Tuesday, 10am** (highest average open rates)',
+        prospects: '**Tuesday or Thursday, 9-10am** (early but not too early)',
+        customers: '**Wednesday, 10am** (mid-week, good engagement)'
+    };
+    return times[segment] || times.general;
+}
+// Generate key points from topic when not provided
+function generateKeyPointsFromTopic(topic, type, segment) {
+    // Base points that apply to most topics
+    const basePoints = {
+        educational: [
+            `Why ${topic} matters now`,
+            `Common mistakes with ${topic}`,
+            `Step-by-step approach to ${topic}`,
+            `Real examples of ${topic} in action`,
+            `Key takeaway and next steps`
+        ],
+        product_update: [
+            `What's new with ${topic}`,
+            `How this helps you`,
+            `How to get started`,
+            `Tips for best results`,
+            `What's coming next`
+        ],
+        industry_news: [
+            `Latest developments in ${topic}`,
+            `Why this matters to you`,
+            `Expert perspectives`,
+            `What to watch for`,
+            `How to prepare`
+        ],
+        thought_leadership: [
+            `The contrarian view on ${topic}`,
+            `Evidence that challenges conventional wisdom`,
+            `What top performers do differently`,
+            `Framework for thinking about ${topic}`,
+            `Actions to take this week`
+        ],
+        curated_links: [
+            `Best read on ${topic} this week`,
+            `Must-watch video on ${topic}`,
+            `Tool/resource for ${topic}`,
+            `Hot take worth considering`,
+            `What we're thinking about`
+        ]
+    };
+    // Adjust based on segment
+    const points = basePoints[type] || basePoints.educational;
+    // For executives, make more strategic
+    if (segment === 'executives') {
+        return points.map(p => p.replace('Step-by-step', 'Strategic').replace('How to', 'Why to'));
+    }
+    // For technical, make more detailed
+    if (segment === 'technical') {
+        return points.map(p => p.replace('approach', 'implementation').replace('tips', 'best practices'));
+    }
+    return points;
+}
+//# sourceMappingURL=newsletter-builder.js.map

package/dist/newsletter-builder.js.map

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package/dist/sales-enablement.d.ts

@@ -0,0 +1,11 @@
+export declare function generateSalesEnablement(args: {
+    product: string;
+    target_persona: string;
+    proof_points: string;
+    common_objections?: string;
+    value_props?: string;
+    competitor_objections?: string;
+    price_context?: string;
+    sales_stage?: string;
+}): string;
+//# sourceMappingURL=sales-enablement.d.ts.map

package/dist/sales-enablement.d.ts.map

@@ -0,0 +1 @@
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