@rubytech/create-realagent-code 0.1.24 → 0.1.27

package/payload/platform/plugins/estate-sales/skills/sales-discovery/references/tom-ferry-discovery.md

@@ -0,0 +1,103 @@
+# Tom Ferry 8-Stage Discovery for Estate Agents
+
+Tom Ferry's listing presentation and discovery structure adapted for UK estate agency. The key principle: **you win the instruction before you talk about price or commission** by asking the right questions and positioning yourself as the trusted adviser.
+
+## Stage 1: Build Rapport (5 minutes)
+
+Don't jump straight into business. Build connection first.
+
+Questions:
+- "Before we get into the details of the property, tell me a little about your plans. Where are you hoping to move to?"
+- "How long have you lived here?"
+- "What have you loved most about living here?"
+- "What prompted the move now?"
+
+**Why:** People open up. You understand motivation. You build trust.
+
+> "People don't care how much you know until they know how much you care."
+
+## Stage 2: Discover Their Motivation
+
+The most important stage. Ask:
+- "Why are you moving?"
+- "Where are you hoping to go next?"
+- "When ideally would you like to be there?"
+- "What happens if the home doesn't sell?"
+
+This reveals urgency, timeline, and emotional drivers. **Focus heavily on motivation before price.**
+
+## Stage 3: Set the Agenda
+
+Take control of the meeting:
+
+> "Here's what I'd suggest we do today. First we'll take a look around the property together. Then I'll show you what's happening in the local market and how buyers are behaving. After that I'll walk you through my marketing strategy and pricing recommendation. At the end you can decide if you feel I'm the right person to help you."
+
+## Stage 4: Tour the Property
+
+Ask questions during the tour, don't walk silently:
+- "What improvements have you made since you moved in?"
+- "What do buyers tend to compliment when they visit?"
+- "What do you think people will love most about this home?"
+
+This gives you marketing angles, emotional selling points, and seller involvement.
+
+## Stage 5: Present Market Data
+
+Shift from friendly conversation to expert adviser. Show:
+- Comparable sales
+- Current competition
+- Buyer demand
+- Average days on market
+
+> "The market sets the price, not the agent."
+
+## Stage 6: Present Marketing Strategy
+
+Demonstrate your difference. Most agents say "We'll put it on Rightmove." Top agents show how they create demand:
+- Professional photography
+- Cinematic video
+- Social media exposure
+- Database marketing
+- Buyer targeting
+- Email campaigns
+- Premium portals
+
+The message: **"I don't just list homes. I launch them."**
+
+## Stage 7: Pricing Strategy Conversation
+
+Instead of telling the price, ask:
+
+> "Based on everything we've looked at today, where do you feel the home should be positioned in the market?"
+
+Let them answer. Then guide toward the data:
+
+> "What concerns me about pricing higher is we risk missing the strongest buyers in the first two weeks."
+
+Three key price questions:
+- "What price would you love to achieve?"
+- "What price would you be comfortable with?"
+- "What price would make you say 'let's not sell'?"
+
+## Stage 8: The Close
+
+Soft but confident:
+
+> "Do you feel confident that I'm the right person to help you get this home sold?"
+
+If yes: "Great. Let's talk about the next steps so we can get the marketing started."
+
+## Tom Ferry's 4-Step Objection Formula
+
+1. Acknowledge the concern
+2. Ask a question
+3. Understand the real objection
+4. Reframe the conversation
+
+> "Curiosity beats confrontation."
+
+## Tom Ferry's Golden Rule
+
+> "He who asks the questions controls the conversation."
+
+The listing presentation should feel like a consultation, not a pitch.

package/payload/platform/plugins/estate-sales/skills/sales-discovery/references/vendor-motivation-competitor.md

@@ -0,0 +1,52 @@
+# Vendor Motivation & Competitor Destroyer Questions
+
+Sources: Tom Panos (Real Estate Gym)
+
+## Question-Based Listing Presentation
+
+Use during the guided tour of the property:
+
+- "Have you ever sold a property before?"
+- "How did it go?"
+- "What did you like about the process?"
+- "What didn't you like about the process?"
+- "When selecting an agent, what are the top 3 things you're looking for when making that decision?"
+- "Are you going to make a decision on an agent based on the things the agent *can't* control (e.g. the price) or the things the agent *can* control — such as the marketing, strategy, negotiation ability?"
+
+> **Remember:** Rookies make statements. Top agents ask questions.
+
+## Hope-to-Get vs Expected Price
+
+Use to reveal how much the vendor is really prepared to accept and how motivated they are.
+
+Script:
+> "I have a buyer that's ready to go, they can sign a contract in the next 24 hours. Their limit is £[market value]. Am I wasting my time bringing them around?"
+
+Three possible responses:
+1. **"Yes, you're wasting your time"** — may have an unmotivated vendor
+2. **"Will the buyer come up a little?"** — positive, vendor is negotiable
+3. **"Yes, bring them around"** — motivated vendor, don't take note of their asking price
+
+## 15 Competitor Destroyer Questions
+
+Give these to the vendor to ask the other agents. This highlights your strengths and exposes competitor weaknesses:
+
+> "Mr & Mrs Vendor, even if I don't end up working for you, my wish is that you select the best agent. To help you interview the other agents, here are some questions:"
+
+1. Can you provide a local market report and discuss market trends, predictions, and insights?
+2. Which properties have you sold in the area? How have they performed?
+3. What is your list-to-sell ratio?
+4. What are your average days on market?
+5. Do you have strong buyers for a property like mine?
+6. Do you have a checklist to prepare my home for sale?
+7. Can you prove that you've sold similar homes for more than your competitors?
+8. Can I have a list of the last 10 sellers with their contact details, for reference purposes?
+9. Can you show me a copy of the vendor report I should expect to receive each week?
+10. Will you be doing all the viewings yourself and speaking to all the buyers personally?
+11. What will your response be when a buyer says my house is not worth [amount]?
+12. Do you have buyers' agents in your office, or can you help me find a property in [area]?
+13. What do you think is the actual clearance rate in our market?
+14. Why should I sell now instead of renting out my property / waiting for the market to improve?
+15. All the agents in the area know what they charge. If you're as competent as you say, why wouldn't you charge the same?
+
+**Critical:** Make sure you have answers to all 15 covered in your own presentation before giving them to the vendor.

package/payload/platform/plugins/estate-sales/skills/sales-negotiation/SKILL.md

@@ -0,0 +1,29 @@
+---
+name: sales-negotiation
+description: "Frame value, protect price, and navigate objections — integrating Chris Voss, Tom Panos, Tony Morris, Phil Jones, and Serhant negotiation frameworks."
+publicEmbed: false
+---
+
+# Sales Negotiation (v2)
+
+When the conversation turns to price, your job is to protect value -- not to discount.
+
+## Three rules
+
+1. **Value before price.** If discovery isn't complete, briefly acknowledge and return to qualifying.
+2. **Frame cost as investment.** Translate into outcomes and avoided pain.
+3. **Never concede without gaining.** Any concession must be reciprocal.
+
+## What negotiation is not
+
+- apologising for price
+- creating false urgency
+- discounting without approval
+
+## References (load as needed)
+
+- **Serhant deal-saving tactics** -> `references/serhant-negotiation-plus.md`
+- **Chris Voss negotiation framework** -> `references/chris-voss-negotiation.md`
+- **Tom Panos commission & pricing scripts** -> `references/tom-panos-commission-pricing.md`
+- **Tony Morris -- questioning for commitment** -> `references/tony-morris-questioning.md`
+- **Phil Jones magic words for price** -> `references/phil-jones-price-words.md`

package/payload/platform/plugins/estate-sales/skills/sales-negotiation/references/chris-voss-negotiation.md

@@ -0,0 +1,70 @@
+# Chris Voss -- Full Negotiation Framework for Estate Agency
+
+Source: "Never Split the Difference" by Chris Voss
+
+Core argument: **Traditional negotiation advice is wrong.** Compromise and "meeting in the middle" is lazy. Great negotiators use psychology, empathy, and calibrated questions.
+
+## The Complete Toolkit
+
+### 1. Tactical Empathy
+Not sympathy -- **tactical empathy** means understanding the other person's emotions, acknowledging them, and showing you see their perspective.
+
+### 2. Mirroring
+Repeat the last 1-3 words someone said to encourage them to elaborate.
+
+### 3. Labelling
+Name the other person's emotion to defuse it.
+- "It seems like you're concerned about the timing."
+- "It sounds like you feel pressured."
+
+### 4. The Power of "That's Right"
+Summarise their position until they say "That's right." Trust increases dramatically.
+**"That's right" = real agreement. "You're right" = dismissal.**
+
+### 5. Calibrated Questions
+- "How am I supposed to do that?" (when asked to reduce fee)
+- "What would make this work for you?"
+- "How can we solve this together?"
+- "What made you arrive at that figure?"
+
+### 6. The Accusation Audit
+**For fee negotiation:**
+> "You may feel like the fee is too much. You might think you could find a cheaper agent. And you might wonder whether the extra marketing really makes a difference."
+
+**For price reduction:**
+> "You're probably going to feel like I'm the bearer of bad news. And the last thing I want is for you to think I didn't fight for you."
+
+### 7. The Ackerman Model
+Structured bargaining:
+1. Set your target price
+2. Start at 65% of target
+3. Increase in decreasing increments: 85%, 95%, 100%
+4. Final offer uses a precise, non-round number (e.g. £487,250 not £487,000)
+5. On the final amount, throw in a non-monetary item
+
+The precise number signals "I've calculated this to my absolute limit."
+
+### 8. Three Negotiation Tones
+1. **Late-Night FM DJ Voice** -- slow, calm, reassuring. Use to reduce tension.
+2. **Positive Playful Voice** -- friendly and warm. Use to build rapport.
+3. **Direct Voice** -- assertive but calm. Use sparingly.
+
+## Practical Estate Agent Scripts
+
+**Buyer offers £780k on a £850k property:**
+
+Voss style:
+> "It sounds like you're trying to make sure you don't overpay."
+> [Pause]
+> "What made you arrive at £780k?"
+
+**Vendor resisting price reduction:**
+> "It seems like you feel the property is worth more."
+> "What would need to happen for you to feel comfortable adjusting the guide price?"
+
+## Core Principles
+
+- People care about: **Autonomy, Respect, Being Heard**
+- Listening is more powerful than talking
+- "No" creates safety -- encourage it
+- Aim for "That's right", not "You're right"

package/payload/platform/plugins/estate-sales/skills/sales-negotiation/references/phil-jones-price-words.md

@@ -0,0 +1,40 @@
+# Phil Jones -- Magic Words for Price Conversations
+
+Source: "Exactly What to Say" by Phil M. Jones
+
+## For Fee Protection
+
+### "I'm not sure if it's for you, but..."
+> "I'm not sure if it's for you, but our premium marketing package has consistently helped vendors achieve 5-10% more than the initial valuation."
+
+### "Just imagine..."
+> "Just imagine the difference an extra £20,000 would make to your onward purchase."
+
+### "How open-minded would you be..."
+> "How open-minded would you be to investing a little more in marketing if it meant attracting stronger offers?"
+
+### "Don't take my word for it"
+> "Don't take my word for it -- here are the results from the last five homes we've marketed at this level."
+
+## For Price Reduction Conversations
+
+### "Before you decide..."
+> "Before you decide to hold at the current asking price, there's something you should see about how buyers are behaving this month."
+
+### "If... then..."
+> "If we adjusted the guide price to £475,000, then we'd be visible to a much larger pool of active buyers. Would that be worth exploring?"
+
+### "Would it be a bad idea if..."
+> "Would it be a bad idea if we tested a new price for two weeks and measured the response?"
+
+## For Handling "Your fee is too high"
+
+### "What do you know about..."
+> "What do you know about how fee levels typically correlate with sale prices in this area?"
+
+### "If you were to..."
+> "If you were to choose the cheapest agent and the property took three months longer to sell, what would that cost you in terms of your onward move?"
+
+## The Golden Rule
+
+> "The difference between a good conversation and a great one is often just a few words."

package/payload/platform/plugins/estate-sales/skills/sales-negotiation/references/serhant-negotiation-plus.md

@@ -0,0 +1,55 @@
+# Serhant Negotiation -- Expanded
+
+## Bridge the gap
+- break big numbers into smaller frames
+- always counter (keep the conversation alive)
+- trade structure for price (phasing, terms, added value)
+
+## Play the fears (ethically)
+Name real costs of delay (time, uncertainty, restarting).
+Never fabricate urgency.
+
+## Keep the conversation moving
+Silence kills deals.
+If you can't answer now: acknowledge + set a time.
+
+## Calm / Control / Conviction
+- calm tone
+- control the process
+- conviction in boundaries and next step
+
+## Selective communication (MAP)
+Before sharing a problem:
+- **M material?**
+- **A answer?**
+- **P personality?**
+
+## Positive sandwich
+Positive -> constraint -> path forward.
+
+## CODO Mindset: Push, Pull, Persist
+
+- **Push** -- prepare your client for the process, connect them to the right people, use market research to anticipate what might happen next
+- **Pull** -- pulling the deal away reminds people why they are truly invested
+- **Persist** -- keep repeating the same story with consistent language
+
+## ABC Method for Client Communication
+
+- **Answer** -- acknowledge client's concern
+- **Bridge** -- offer your take ("how about...")
+- **Communicate** -- give them your solution
+
+## The HALL Method
+
+- **H** -- Have empathy
+- **A** -- Always counter
+- **L** -- Look for the sweet spot
+- **L** -- Listen
+
+## Five-Step Path to CODO
+
+1. **Know the star players** -- map every person involved and what they want
+2. **Know the opposing team** -- research the other agent, their client, lifestyle, motivations
+3. **Create urgency** -- the right kind, based on real market factors
+4. **Study the market** -- comparable data, supply/demand, days on market
+5. **Work the setting** -- choose the right communication method for each scenario

package/payload/platform/plugins/estate-sales/skills/sales-negotiation/references/tom-panos-commission-pricing.md

@@ -0,0 +1,57 @@
+# Tom Panos -- Commission & Pricing Scripts for Estate Agents
+
+Source: Real Estate Gym (Tom Panos)
+
+## Commission Accelerator Scheme
+
+An accelerated/bonus commission scheme negotiated with the vendor at the time of listing.
+
+**Script:**
+> YOU: "Mr & Mrs Vendor, what's the number that's going to make you happy at the end of the day?"
+> VENDOR: "£1.2m"
+> YOU: "OK that's good. Our standard fee is 1.5%. Can I ask you this: if I get you an extra £100k, would you be happy to give me £10k?"
+> VENDOR: "Yes"
+> YOU: "OK well I'm going to back myself here. If you're agreeing to give me £10k if I get you another hundred, let's put in the scheme of 1.5% up to £1.2m and then 10% thereafter. Are you comfortable with that?"
+
+## Buyer Negotiation Dialogue
+
+> "Thanks for that offer. That price level has already been tested and is unlikely to be accepted. If it wasn't accepted, what would your next offer be?"
+
+## The "What If" Script
+
+**Giving an offer to vendors (e.g. £580k) and they reject:**
+> "Can I ask you -- what if the buyer came back and went to £582k? What would happen then?"
+
+**Setting the reserve with vendors (e.g. £600k):**
+> "Can I ask you -- what if the bidding stops at £550k? What would happen next?"
+
+**Negotiating with buyers (offer of £550k, asking price £575k):**
+> "What if the vendors came down to £570k, what would you do then?"
+
+**Why it's powerful:** By asking "what if...?" you bring forth hypothetical scenarios that reveal true expectations without any pressure.
+
+## Hope-to-Get vs Expected Price
+
+> "I have a buyer that's ready to go, they can sign a contract in the next 24 hours. Their limit is [market value]. Am I wasting my time bringing them around?"
+
+Three responses reveal motivation level:
+1. "Yes, you're wasting your time" -- unmotivated vendor
+2. "Will the buyer come up a little?" -- positive, negotiable
+3. "Yes, bring them around" -- motivated, ignore asking price
+
+## Tom Ferry Objection Handling (Complementary)
+
+### "Your commission is too high"
+> "Totally fair question. Can I ask, compared to what?"
+> [Let them answer]
+> "Of course you want the best possible price. My job is to create demand so we attract multiple buyers and maximise your result. If I could show you how our marketing could potentially put tens of thousands more in your pocket, would the fee still be the main concern?"
+
+### "We want to try a higher price"
+> "I completely understand. Everyone wants the highest possible price."
+> "If the market tells us in the first few weeks that buyers aren't responding at that level, would you be comfortable adjusting quickly so we don't lose momentum?"
+
+### 4-Step Formula
+1. Acknowledge the concern
+2. Ask a question
+3. Understand the real objection
+4. Reframe the conversation

package/payload/platform/plugins/estate-sales/skills/sales-negotiation/references/tony-morris-questioning.md

@@ -0,0 +1,54 @@
+# Tony Morris -- Questioning Techniques for Sales
+
+Source: "Coffees for Closers" by Tony Morris
+
+## Core Philosophy
+
+**The best salespeople listen more than they talk.** Every question should serve a purpose: to qualify, to understand, or to guide toward a decision.
+
+> "A sale is not something you do to someone. It's something you do for someone."
+
+## The Questioning Framework
+
+### 1. Situation Questions
+Establish the facts. Use early in discovery.
+- "Tell me about your current situation."
+- "How long have you been thinking about this?"
+- "What prompted you to reach out?"
+
+### 2. Problem Questions
+Uncover pain points and challenges.
+- "What's the biggest challenge you're facing right now?"
+- "What's been holding you back?"
+
+### 3. Implication Questions
+Make the problem feel larger and more urgent.
+- "How is that affecting your plans?"
+- "If this continues, what happens next?"
+
+### 4. Need-Payoff Questions
+Get the prospect to articulate the value of solving the problem.
+- "If we could solve that, what would that mean for you?"
+- "What would change for you if this was handled?"
+
+## Estate Agent Application
+
+### For Vendors:
+- "What prompted the decision to move?" (situation)
+- "What concerns you most about the selling process?" (problem)
+- "If the property doesn't sell in the timeline you need, what happens?" (implication)
+- "If we could have you moved by [date], what would that mean for your family?" (need-payoff)
+
+### For Fee Conversations:
+- "What do you value most in an estate agent?" (situation)
+- "What went wrong with your previous agent?" (problem)
+- "What did that cost you in terms of time and money?" (implication)
+- "If we could avoid all of that and get you a better result, would the fee be the deciding factor?" (need-payoff)
+
+## Key Principles
+
+1. **Never answer a question with a statement when you can answer with a question.**
+2. **Silence is your friend.** After asking a question, wait. Don't fill the gap.
+3. **The best close is a question, not a statement.**
+4. **Preparation wins.** Know your questions before the conversation.
+5. **Every conversation should have a purpose and a next step.**

package/payload/platform/plugins/estate-sales/skills/sales-progression/SKILL.md

@@ -0,0 +1,27 @@
+---
+name: sales-progression
+description: "Track and manage transactions from sale agreed through to completion — solicitor chasing, chain monitoring, and milestone tracking."
+---
+
+# Sales Progression
+
+Manages active transactions from sale agreed through to completion. Tracks milestones, monitors chains, chases solicitors, and keeps all parties informed.
+
+## When to Activate
+
+A sale is agreed (SSTC), or any conversation involves an active transaction — chain updates, solicitor progress, exchange timelines, or completion planning.
+
+## Reference Table
+
+| Task | When | Reference |
+|------|------|-----------|
+| Transaction tracking | Sale agreed, need to set up pipeline tracking | `references/transaction-tracking.md` |
+| Conveyancing guide | Buyer or seller asks about the legal process | `references/conveyancing-guide.md` |
+
+## Key Rules
+
+- Every SSTC should have a tracked milestone list in `memory/admin/pipeline/`
+- Proactively check progress weekly — don't wait for parties to report
+- Flag delays early — a solicitor who's been silent for 2 weeks is a red flag
+- Keep both buyer and vendor informed of progress (respecting confidentiality boundaries)
+- Never give legal advice — explain the general process, recommend they speak to their solicitor for specifics

package/payload/platform/plugins/estate-sales/skills/sales-progression/references/conveyancing-guide.md

@@ -0,0 +1,54 @@
+# Conveyancing Guide
+
+## Purpose
+
+Help buyers and sellers understand the legal process without giving legal advice. Demystify the jargon and set expectations on timeline.
+
+## The Process (Simplified)
+
+### For Sellers
+1. **Instruct a solicitor** — choose a conveyancer to handle the legal side
+2. **Complete property forms** — your solicitor sends you forms about the property (fixtures, boundaries, disputes, planning)
+3. **Provide title deeds** — your solicitor obtains these from the Land Registry
+4. **Draft contract** — your solicitor prepares the contract pack and sends it to the buyer's solicitor
+5. **Answer enquiries** — the buyer's solicitor will ask questions. Answer them promptly — delays here are the most common bottleneck
+6. **Agree completion date** — negotiate a date that works for the chain
+7. **Exchange contracts** — legally binding. The buyer pays a deposit (typically 10%)
+8. **Completion** — money transfers, keys handed over, it's done
+
+### For Buyers
+1. **Instruct a solicitor** — choose a conveyancer
+2. **Arrange survey** — separate from the mortgage valuation. Options:
+   - **Condition Report** — basic, suitable for new builds
+   - **Homebuyer Report** — standard, covers most properties
+   - **Full Building Survey** — detailed, recommended for older or unusual properties
+3. **Mortgage application** — if not cash. Lender will do their own valuation
+4. **Review contract pack** — your solicitor reviews what the seller's solicitor sends
+5. **Searches** — your solicitor orders local authority searches, environmental searches, drainage, etc. These take 2-6 weeks depending on the council
+6. **Raise enquiries** — your solicitor asks questions about anything unclear
+7. **Mortgage offer** — formal confirmation from your lender
+8. **Exchange** — you pay the deposit and it becomes legally binding
+9. **Completion** — typically 1-4 weeks after exchange. Keys are yours
+
+## Common Terminology
+
+- **SSTC (Sold Subject to Contract)** — sale agreed but not yet legally binding
+- **Exchange** — the point where it becomes legally binding
+- **Completion** — the point where money and keys change hands
+- **Chain** — a sequence of linked transactions (each sale depends on another)
+- **Gazumping** — seller accepts a higher offer after already agreeing to sell to you (legal until exchange)
+- **Gazundering** — buyer reduces their offer just before exchange
+- **Indemnity insurance** — covers specific legal risks (missing documents, planning issues, etc.)
+- **Searches** — checks ordered by your solicitor on the property (flooding, planning, environmental, etc.)
+- **Title** — the legal ownership record of the property
+
+## Timeline Expectations
+
+- **Average: 12-16 weeks** from sale agreed to completion
+- **Best case: 8-10 weeks** (chain-free, cash buyer, responsive solicitors)
+- **Complex chains: 16-24 weeks** is not unusual
+- The biggest variable is solicitor responsiveness and search turnaround times
+
+## Important Disclaimer
+
+This is general information to help you understand the process. For advice specific to your transaction, always speak to your solicitor. Every sale is different, and your solicitor is the person qualified to advise you on the legal details.

package/payload/platform/plugins/estate-sales/skills/sales-progression/references/transaction-tracking.md

@@ -0,0 +1,66 @@
+# Transaction Tracking
+
+## Purpose
+
+Monitor every active sale from SSTC to completion. Proactive progression management reduces fall-through rates and keeps all parties confident.
+
+## Milestone Checklist
+
+Track these for every active sale:
+
+### Buyer Side
+- [ ] Solicitor instructed — who? Contact details?
+- [ ] Mortgage application submitted (if applicable)
+- [ ] Survey booked — type? (Homebuyer, Full Building, Valuation only)
+- [ ] Survey completed — any issues?
+- [ ] Mortgage valuation completed
+- [ ] Mortgage offer received
+- [ ] Searches ordered by solicitor
+- [ ] Searches returned
+- [ ] Enquiries raised and answered
+- [ ] Ready to exchange
+
+### Seller Side
+- [ ] Solicitor instructed — who? Contact details?
+- [ ] Property information forms completed
+- [ ] Title deeds supplied
+- [ ] Fixtures and fittings list completed
+- [ ] Replies to buyer's enquiries
+- [ ] Ready to exchange
+
+### Chain (if applicable)
+- [ ] Full chain mapped (who is buying/selling what, linked transactions)
+- [ ] All parties' solicitors identified
+- [ ] Chain status — any weak links?
+- [ ] Agreed exchange date target
+- [ ] Completion date agreed
+
+### Final Steps
+- [ ] Exchange of contracts — deposit paid, legally binding
+- [ ] Completion date confirmed
+- [ ] Keys handover arranged
+
+## Weekly Progression Check
+
+Every week, for each active sale:
+1. Contact both solicitors for a progress update
+2. Identify what's outstanding and who's responsible
+3. Update the milestone checklist
+4. Flag any items overdue by more than a week
+5. Report status to Alex
+
+## Storage
+
+Each active transaction tracked in:
+`memory/admin/pipeline/{YYYY-MM-DD}-{address-slug}.md`
+
+Include: parties, solicitors, milestone checklist, chain map, notes, last update date.
+
+## Red Flags
+
+Escalate to Alex immediately if:
+- A solicitor has been unresponsive for 2+ weeks
+- Survey reveals significant issues
+- Mortgage valuation comes back below purchase price
+- A party in the chain pulls out or goes silent
+- Exchange date keeps slipping without explanation

package/payload/platform/plugins/estate-teaching/.claude-plugin/plugin.json

@@ -0,0 +1,8 @@
+{
+  "name": "real-agency-teaching",
+  "description": "Structured education module browsing and delivery — curriculum navigation, module teaching, and learning progress tracking.",
+  "version": "0.1.0",
+  "author": {
+    "name": "Rubytech LLC"
+  }
+}

package/payload/platform/plugins/estate-teaching/PLUGIN.md

@@ -0,0 +1,31 @@
+---
+name: real-agency-teaching
+description: "Structured education module browsing and delivery — curriculum navigation, module teaching, and learning progress tracking."
+tools: []
+always: false
+metadata: {"platform":{"optional":true,"embed":["public","admin"]}}
+---
+
+# Real Agency — Teaching & Content
+
+Structured content delivery from the Real Agency curriculum. Handles module browsing, topic search, interactive teaching, and progress tracking.
+
+## When to Activate
+
+The user is browsing available content, asking about a topic, requesting a specific module, continuing a learning path, or checking their progress.
+
+## Skills
+
+| Skill | Purpose |
+|-------|---------|
+| `content-directory` | Browse, search, and deliver structured education modules |
+
+## Tools Used
+
+No MCP server. Skills operate via existing platform tools:
+- `memory-search` — retrieve domain knowledge from the knowledge base
+- `render-component` — present structured choices during interactions
+
+## References
+
+Domain knowledge files loaded on demand by each skill. See individual skill files for their specific reference listings.