@rubytech/create-realagent-code 0.1.24 → 0.1.27

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (577) hide show
  1. package/dist/index.js +81 -17
  2. package/package.json +1 -1
  3. package/payload/platform/plugins/.claude-plugin/marketplace.json +5 -90
  4. package/payload/platform/plugins/admin/PLUGIN.md +46 -23
  5. package/payload/platform/plugins/admin/skills/onboarding/SKILL.md +111 -126
  6. package/payload/platform/plugins/brochures/.claude-plugin/plugin.json +8 -0
  7. package/payload/platform/plugins/brochures/PLUGIN.md +36 -0
  8. package/payload/platform/plugins/brochures/commands/make-brochure.md +11 -0
  9. package/payload/platform/plugins/brochures/skills/a4-print-documents/SKILL.md +478 -0
  10. package/payload/platform/plugins/brochures/skills/brand-design/SKILL.md +192 -0
  11. package/payload/platform/plugins/brochures/skills/make-brochure/SKILL.md +354 -0
  12. package/payload/platform/plugins/brochures/skills/make-brochure/references/seller-brief-template.md +115 -0
  13. package/payload/platform/plugins/brochures/skills/property-brochure/SKILL.md +119 -0
  14. package/payload/platform/plugins/brochures/skills/property-brochure/references/build.md +270 -0
  15. package/payload/platform/plugins/brochures/skills/property-brochure/references/copy.md +211 -0
  16. package/payload/platform/plugins/brochures/skills/property-brochure/references/images.md +166 -0
  17. package/payload/platform/plugins/brochures/skills/property-brochure/references/index-landing.md +376 -0
  18. package/payload/platform/plugins/brochures/skills/property-brochure/references/index.html +1288 -0
  19. package/payload/platform/plugins/brochures/skills/property-brochure/references/placeholders.md +250 -0
  20. package/payload/platform/plugins/brochures/skills/property-brochure/references/registers.md +47 -0
  21. package/payload/platform/plugins/brochures/skills/property-brochure/references/seller-brief.md +56 -0
  22. package/payload/platform/plugins/brochures/skills/property-brochure/references/structure.md +249 -0
  23. package/payload/platform/plugins/brochures/skills/property-brochure/references/template.html +2370 -0
  24. package/payload/platform/plugins/brochures/skills/property-extract/SKILL.md +372 -0
  25. package/payload/platform/plugins/buyers/.claude-plugin/plugin.json +8 -0
  26. package/payload/platform/plugins/buyers/PLUGIN.md +35 -0
  27. package/payload/platform/plugins/buyers/skills/buyer-feedback/SKILL.md +109 -0
  28. package/payload/platform/plugins/buyers/skills/buyer-management/SKILL.md +42 -0
  29. package/payload/platform/plugins/buyers/skills/buyer-management/references/buyer-qualification-questions.md +16 -0
  30. package/payload/platform/plugins/buyers/skills/buyer-management/references/buyer-qualification.md +59 -0
  31. package/payload/platform/plugins/buyers/skills/buyer-management/references/buyer-scripts.md +63 -0
  32. package/payload/platform/plugins/buyers/skills/buyer-management/references/buyer-working-scripts.md +54 -0
  33. package/payload/platform/plugins/buyers/skills/buyer-management/references/feedback-collection.md +42 -0
  34. package/payload/platform/plugins/buyers/skills/buyer-management/references/offer-capture.md +38 -0
  35. package/payload/platform/plugins/buyers/skills/buyer-management/references/viewing-booking.md +32 -0
  36. package/payload/platform/plugins/buyers/skills/buyer-management/references/viewing-management.md +52 -0
  37. package/payload/platform/plugins/buyers/skills/buyer-seller-guides/SKILL.md +407 -0
  38. package/payload/platform/plugins/buyers/skills/buyer-seller-guides/references/care-fees-guide.md +68 -0
  39. package/payload/platform/plugins/buyers/skills/buyer-seller-guides/references/divorce-sales-guide.md +61 -0
  40. package/payload/platform/plugins/buyers/skills/buyer-seller-guides/references/downsizing-guide.md +45 -0
  41. package/payload/platform/plugins/buyers/skills/buyer-seller-guides/references/first-time-buyers.md +92 -0
  42. package/payload/platform/plugins/buyers/skills/buyer-seller-guides/references/first-time-sellers.md +78 -0
  43. package/payload/platform/plugins/buyers/skills/buyer-seller-guides/references/probate-guide.md +53 -0
  44. package/payload/platform/plugins/buyers/skills/buyer-seller-guides/references/upsizing-guide.md +41 -0
  45. package/payload/platform/plugins/buyers/skills/property-enquiry/SKILL.md +126 -0
  46. package/payload/platform/plugins/buyers/skills/viewing-management/SKILL.md +111 -0
  47. package/payload/platform/plugins/cloudflare/references/dashboard-guide.md +37 -0
  48. package/payload/platform/plugins/cloudflare/references/manual-setup.md +81 -1
  49. package/payload/platform/plugins/cloudflare/scripts/__tests__/tunnel-ingress.test.ts +241 -0
  50. package/payload/platform/plugins/cloudflare/scripts/setup-tunnel.sh +267 -28
  51. package/payload/platform/plugins/cloudflare/scripts/tunnel-ingress.ts +291 -0
  52. package/payload/platform/plugins/cloudflare/skills/setup-tunnel/SKILL.md +42 -0
  53. package/payload/platform/plugins/contacts/PLUGIN.md +18 -9
  54. package/payload/platform/plugins/docs/references/platform.md +2 -0
  55. package/payload/platform/plugins/docs/references/troubleshooting.md +12 -0
  56. package/payload/platform/plugins/email/PLUGIN.md +18 -9
  57. package/payload/platform/plugins/email/mcp/dist/lib/claude-bridge.d.ts +17 -0
  58. package/payload/platform/plugins/email/mcp/dist/lib/claude-bridge.d.ts.map +1 -0
  59. package/payload/platform/plugins/email/mcp/dist/lib/claude-bridge.js +185 -0
  60. package/payload/platform/plugins/email/mcp/dist/lib/claude-bridge.js.map +1 -0
  61. package/payload/platform/plugins/email/mcp/dist/scripts/email-auto-respond.js +34 -111
  62. package/payload/platform/plugins/email/mcp/dist/scripts/email-auto-respond.js.map +1 -1
  63. package/payload/platform/plugins/estate-business/.claude-plugin/plugin.json +8 -0
  64. package/payload/platform/plugins/estate-business/PLUGIN.md +65 -0
  65. package/payload/platform/plugins/estate-business/skills/business-growth/SKILL.md +133 -0
  66. package/payload/platform/plugins/estate-business/skills/business-growth/references/buy-back-your-time.md +37 -0
  67. package/payload/platform/plugins/estate-business/skills/business-growth/references/firewave-gost-scorecards.md +14 -0
  68. package/payload/platform/plugins/estate-business/skills/business-growth/references/keller-org-model.md +17 -0
  69. package/payload/platform/plugins/estate-business/skills/business-growth/references/lencioni-team-models.md +22 -0
  70. package/payload/platform/plugins/estate-business/skills/business-growth/references/listing-management-system.md +11 -0
  71. package/payload/platform/plugins/estate-business/skills/business-growth/references/net-figure-form.md +11 -0
  72. package/payload/platform/plugins/estate-business/skills/business-growth/references/serhant-bizinbox-notes.md +13 -0
  73. package/payload/platform/plugins/estate-business/skills/business-growth/references/team-roles-commission.md +14 -0
  74. package/payload/platform/plugins/estate-business/skills/business-growth/references/va-2026-ops.md +43 -0
  75. package/payload/platform/plugins/estate-business/skills/business-growth/references/wingman-structure.md +13 -0
  76. package/payload/platform/plugins/estate-business/skills/business-operations/SKILL.md +32 -0
  77. package/payload/platform/plugins/estate-business/skills/business-operations/references/crm-systems.md +57 -0
  78. package/payload/platform/plugins/estate-business/skills/business-operations/references/hiring-guide.md +59 -0
  79. package/payload/platform/plugins/estate-business/skills/business-operations/references/impact-framework.md +47 -0
  80. package/payload/platform/plugins/estate-business/skills/business-operations/references/minutes-equal-money.md +55 -0
  81. package/payload/platform/plugins/estate-business/skills/business-operations/references/team-management.md +48 -0
  82. package/payload/platform/plugins/estate-business/skills/commission-calculator/SKILL.md +40 -0
  83. package/payload/platform/plugins/estate-business/skills/exp-partnership/SKILL.md +52 -0
  84. package/payload/platform/plugins/estate-business/skills/exp-partnership/references/12-reasons.md +39 -0
  85. package/payload/platform/plugins/estate-business/skills/exp-partnership/references/95-5-system.md +66 -0
  86. package/payload/platform/plugins/estate-business/skills/exp-partnership/references/agent-attraction-scripts.md +90 -0
  87. package/payload/platform/plugins/estate-business/skills/exp-partnership/references/business-partnership.md +92 -0
  88. package/payload/platform/plugins/estate-business/skills/exp-partnership/references/exp-model-overview.md +66 -0
  89. package/payload/platform/plugins/estate-business/skills/exp-partnership/references/model-comparison.md +66 -0
  90. package/payload/platform/plugins/estate-business/skills/exp-partnership/references/revenue-share-explained.md +57 -0
  91. package/payload/platform/plugins/estate-business/skills/month-end-close/SKILL.md +69 -0
  92. package/payload/platform/plugins/estate-business/skills/payment-batch-stager/SKILL.md +42 -0
  93. package/payload/platform/plugins/estate-business/skills/period-reconciler/SKILL.md +42 -0
  94. package/payload/platform/plugins/estate-business/skills/personal-branding/SKILL.md +117 -0
  95. package/payload/platform/plugins/estate-business/skills/personal-branding/references/attraction-agent-notes.md +31 -0
  96. package/payload/platform/plugins/estate-business/skills/personal-branding/references/attraction-agent.md +58 -0
  97. package/payload/platform/plugins/estate-business/skills/personal-branding/references/authenticity-boundaries.md +28 -0
  98. package/payload/platform/plugins/estate-business/skills/personal-branding/references/become-a-brand-leader-notes.md +19 -0
  99. package/payload/platform/plugins/estate-business/skills/personal-branding/references/blast-formula.md +42 -0
  100. package/payload/platform/plugins/estate-business/skills/personal-branding/references/brand-leader.md +48 -0
  101. package/payload/platform/plugins/estate-business/skills/personal-branding/references/brand-strategy-system.md +59 -0
  102. package/payload/platform/plugins/estate-business/skills/personal-branding/references/content-engine.md +49 -0
  103. package/payload/platform/plugins/estate-business/skills/personal-branding/references/firewave-blast-and-blogging.md +23 -0
  104. package/payload/platform/plugins/estate-business/skills/personal-branding/references/gary-v-content.md +52 -0
  105. package/payload/platform/plugins/estate-business/skills/personal-branding/references/gary-v-principles.md +20 -0
  106. package/payload/platform/plugins/estate-business/skills/personal-branding/references/oversubscribed-positioning.md +18 -0
  107. package/payload/platform/plugins/estate-business/skills/personal-branding/references/platforms.md +41 -0
  108. package/payload/platform/plugins/estate-business/skills/personal-branding/references/priestley-oversubscribed.md +54 -0
  109. package/payload/platform/plugins/estate-business/skills/personal-branding/references/storeys-style-examples.md +25 -0
  110. package/payload/platform/plugins/estate-business/skills/personal-branding/references/visual-identity.md +27 -0
  111. package/payload/platform/plugins/estate-coaching/.claude-plugin/plugin.json +8 -0
  112. package/payload/platform/plugins/estate-coaching/PLUGIN.md +55 -0
  113. package/payload/platform/plugins/estate-coaching/skills/agent-performance/SKILL.md +371 -0
  114. package/payload/platform/plugins/estate-coaching/skills/agent-performance/references/atomic-habits.md +52 -0
  115. package/payload/platform/plugins/estate-coaching/skills/agent-performance/references/daily-routine-scorecard.md +104 -0
  116. package/payload/platform/plugins/estate-coaching/skills/agent-performance/references/hp6-model.md +63 -0
  117. package/payload/platform/plugins/estate-coaching/skills/agent-performance/references/twelve-week-year.md +71 -0
  118. package/payload/platform/plugins/estate-coaching/skills/bespoke-coaching/SKILL.md +36 -0
  119. package/payload/platform/plugins/estate-coaching/skills/bespoke-coaching/references/coaching-boundaries.md +56 -0
  120. package/payload/platform/plugins/estate-coaching/skills/bespoke-coaching/references/feedback-framework.md +61 -0
  121. package/payload/platform/plugins/estate-coaching/skills/bespoke-coaching/references/performance-framework.md +109 -0
  122. package/payload/platform/plugins/estate-coaching/skills/coaching-toolkit/SKILL.md +421 -0
  123. package/payload/platform/plugins/estate-coaching/skills/coaching-toolkit/references/coaching-exercises.md +86 -0
  124. package/payload/platform/plugins/estate-coaching/skills/coaching-toolkit/references/goal-setting.md +78 -0
  125. package/payload/platform/plugins/estate-coaching/skills/coaching-toolkit/references/one-to-one-framework.md +92 -0
  126. package/payload/platform/plugins/estate-coaching/skills/coaching-toolkit/references/soi-workbook.md +103 -0
  127. package/payload/platform/plugins/estate-coaching/skills/serhant-training/SKILL.md +410 -0
  128. package/payload/platform/plugins/estate-coaching/skills/serhant-training/references/agent-training-guide.md +70 -0
  129. package/payload/platform/plugins/estate-coaching/skills/serhant-training/references/business-in-a-box.md +72 -0
  130. package/payload/platform/plugins/estate-coaching/skills/serhant-training/references/buyers-guide.md +53 -0
  131. package/payload/platform/plugins/estate-coaching/skills/serhant-training/references/codo-method.md +72 -0
  132. package/payload/platform/plugins/estate-coaching/skills/serhant-training/references/website-planning-guide.md +79 -0
  133. package/payload/platform/plugins/estate-onboarding/.claude-plugin/plugin.json +8 -0
  134. package/payload/platform/plugins/estate-onboarding/PLUGIN.md +31 -0
  135. package/payload/platform/plugins/estate-onboarding/skills/bootstrap/SKILL.md +26 -0
  136. package/payload/platform/plugins/estate-onboarding/skills/bootstrap/references/onboarding-flow.md +63 -0
  137. package/payload/platform/plugins/estate-sales/.claude-plugin/plugin.json +8 -0
  138. package/payload/platform/plugins/estate-sales/PLUGIN.md +53 -0
  139. package/payload/platform/plugins/estate-sales/skills/chase-progression/SKILL.md +107 -0
  140. package/payload/platform/plugins/estate-sales/skills/negotiation/SKILL.md +35 -0
  141. package/payload/platform/plugins/estate-sales/skills/negotiation/references/deal-saving.md +47 -0
  142. package/payload/platform/plugins/estate-sales/skills/negotiation/references/negotiation-deep-guide.md +64 -0
  143. package/payload/platform/plugins/estate-sales/skills/negotiation/references/negotiation-prep-principles.md +29 -0
  144. package/payload/platform/plugins/estate-sales/skills/negotiation/references/negotiation-techniques.md +42 -0
  145. package/payload/platform/plugins/estate-sales/skills/negotiation/references/offer-presentation.md +43 -0
  146. package/payload/platform/plugins/estate-sales/skills/risk-scorer/SKILL.md +42 -0
  147. package/payload/platform/plugins/estate-sales/skills/sales-closer/SKILL.md +24 -0
  148. package/payload/platform/plugins/estate-sales/skills/sales-closer/references/serhant-emotion-stages.md +36 -0
  149. package/payload/platform/plugins/estate-sales/skills/sales-discovery/SKILL.md +30 -0
  150. package/payload/platform/plugins/estate-sales/skills/sales-discovery/references/chris-voss-discovery.md +88 -0
  151. package/payload/platform/plugins/estate-sales/skills/sales-discovery/references/firewave-gost-journey.md +68 -0
  152. package/payload/platform/plugins/estate-sales/skills/sales-discovery/references/phil-jones-openers.md +78 -0
  153. package/payload/platform/plugins/estate-sales/skills/sales-discovery/references/pre-listing-checklist.md +77 -0
  154. package/payload/platform/plugins/estate-sales/skills/sales-discovery/references/serhant-improv.md +22 -0
  155. package/payload/platform/plugins/estate-sales/skills/sales-discovery/references/tom-ferry-discovery.md +103 -0
  156. package/payload/platform/plugins/estate-sales/skills/sales-discovery/references/vendor-motivation-competitor.md +52 -0
  157. package/payload/platform/plugins/estate-sales/skills/sales-negotiation/SKILL.md +29 -0
  158. package/payload/platform/plugins/estate-sales/skills/sales-negotiation/references/chris-voss-negotiation.md +70 -0
  159. package/payload/platform/plugins/estate-sales/skills/sales-negotiation/references/phil-jones-price-words.md +40 -0
  160. package/payload/platform/plugins/estate-sales/skills/sales-negotiation/references/serhant-negotiation-plus.md +55 -0
  161. package/payload/platform/plugins/estate-sales/skills/sales-negotiation/references/tom-panos-commission-pricing.md +57 -0
  162. package/payload/platform/plugins/estate-sales/skills/sales-negotiation/references/tony-morris-questioning.md +54 -0
  163. package/payload/platform/plugins/estate-sales/skills/sales-progression/SKILL.md +27 -0
  164. package/payload/platform/plugins/estate-sales/skills/sales-progression/references/conveyancing-guide.md +54 -0
  165. package/payload/platform/plugins/estate-sales/skills/sales-progression/references/transaction-tracking.md +66 -0
  166. package/payload/platform/plugins/estate-teaching/.claude-plugin/plugin.json +8 -0
  167. package/payload/platform/plugins/estate-teaching/PLUGIN.md +31 -0
  168. package/payload/platform/plugins/estate-teaching/skills/content-directory/SKILL.md +39 -0
  169. package/payload/platform/plugins/estate-teaching/skills/content-directory/references/module-delivery.md +65 -0
  170. package/payload/platform/plugins/estate-teaching/skills/content-directory/references/progress-tracking.md +47 -0
  171. package/payload/platform/plugins/leads/.claude-plugin/plugin.json +8 -0
  172. package/payload/platform/plugins/leads/PLUGIN.md +62 -0
  173. package/payload/platform/plugins/leads/skills/chain-progression-tracker/SKILL.md +51 -0
  174. package/payload/platform/plugins/leads/skills/diary-builder/SKILL.md +38 -0
  175. package/payload/platform/plugins/leads/skills/enquiry-triage/SKILL.md +36 -0
  176. package/payload/platform/plugins/leads/skills/lead-nurturing/SKILL.md +137 -0
  177. package/payload/platform/plugins/leads/skills/lead-nurturing/references/buyer-search-letter.md +28 -0
  178. package/payload/platform/plugins/leads/skills/lead-nurturing/references/buyer-search-letters.md +37 -0
  179. package/payload/platform/plugins/leads/skills/lead-nurturing/references/database-reactivation.md +30 -0
  180. package/payload/platform/plugins/leads/skills/lead-nurturing/references/email-nurture-sequences.md +45 -0
  181. package/payload/platform/plugins/leads/skills/lead-nurturing/references/facebook-referrals.md +30 -0
  182. package/payload/platform/plugins/leads/skills/lead-nurturing/references/firewave-email-nurture-sequences.md +41 -0
  183. package/payload/platform/plugins/leads/skills/lead-nurturing/references/keller-33-touch.md +34 -0
  184. package/payload/platform/plugins/leads/skills/lead-nurturing/references/neighbour-letters.md +31 -0
  185. package/payload/platform/plugins/leads/skills/lead-nurturing/references/neighbour-notification-letter.md +20 -0
  186. package/payload/platform/plugins/leads/skills/lead-nurturing/references/ofi-follow-up-dialogue.md +22 -0
  187. package/payload/platform/plugins/leads/skills/lead-nurturing/references/ofi-follow-up.md +26 -0
  188. package/payload/platform/plugins/leads/skills/lead-nurturing/references/serhant-three-fs-plus.md +21 -0
  189. package/payload/platform/plugins/leads/skills/lead-nurturing/references/sharran-10x10x10.md +18 -0
  190. package/payload/platform/plugins/leads/skills/lead-nurturing/references/sms-templates.md +40 -0
  191. package/payload/platform/plugins/leads/skills/lead-nurturing/references/sphere-of-influence-notes.md +34 -0
  192. package/payload/platform/plugins/leads/skills/lead-nurturing/references/sphere-of-influence.md +60 -0
  193. package/payload/platform/plugins/leads/skills/lead-nurturing/references/tom-panos-sms-templates.md +59 -0
  194. package/payload/platform/plugins/leads/skills/morning-round/SKILL.md +72 -0
  195. package/payload/platform/plugins/leads/skills/prospecting/SKILL.md +33 -0
  196. package/payload/platform/plugins/leads/skills/prospecting/references/database-matching.md +30 -0
  197. package/payload/platform/plugins/leads/skills/prospecting/references/database-value.md +53 -0
  198. package/payload/platform/plugins/leads/skills/prospecting/references/prospecting-dialogues.md +24 -0
  199. package/payload/platform/plugins/leads/skills/prospecting/references/reactivation.md +34 -0
  200. package/payload/platform/plugins/listings/.claude-plugin/plugin.json +8 -0
  201. package/payload/platform/plugins/listings/PLUGIN.md +103 -0
  202. package/payload/platform/plugins/listings/skills/comparable-finder/SKILL.md +52 -0
  203. package/payload/platform/plugins/listings/skills/epc-checker/SKILL.md +38 -0
  204. package/payload/platform/plugins/listings/skills/home-preparation/SKILL.md +28 -0
  205. package/payload/platform/plugins/listings/skills/home-preparation/references/kerb-appeal.md +38 -0
  206. package/payload/platform/plugins/listings/skills/home-preparation/references/photo-day.md +59 -0
  207. package/payload/platform/plugins/listings/skills/home-preparation/references/situational-tips.md +50 -0
  208. package/payload/platform/plugins/listings/skills/home-preparation/references/staging-guide.md +52 -0
  209. package/payload/platform/plugins/listings/skills/listing-copy-writer/SKILL.md +55 -0
  210. package/payload/platform/plugins/listings/skills/listing-presentation/SKILL.md +286 -0
  211. package/payload/platform/plugins/listings/skills/listing-presentation/references/booking-script.md +51 -0
  212. package/payload/platform/plugins/listings/skills/listing-presentation/references/objection-scripts.md +193 -0
  213. package/payload/platform/plugins/listings/skills/listing-presentation/references/penhaul-presentation.md +123 -0
  214. package/payload/platform/plugins/listings/skills/listing-presentation/references/pre-listing-kit.md +139 -0
  215. package/payload/platform/plugins/listings/skills/listing-presentation/references/set-to-sell.md +55 -0
  216. package/payload/platform/plugins/listings/skills/listing-presentation/references/sharran-frameworks.md +107 -0
  217. package/payload/platform/plugins/listings/skills/local-market-stats/SKILL.md +33 -0
  218. package/payload/platform/plugins/listings/skills/new-instruction/SKILL.md +78 -0
  219. package/payload/platform/plugins/listings/skills/particulars-builder/SKILL.md +48 -0
  220. package/payload/platform/plugins/listings/skills/portal-launch-scheduler/SKILL.md +49 -0
  221. package/payload/platform/plugins/listings/skills/pricing-scenario-builder/SKILL.md +35 -0
  222. package/payload/platform/plugins/listings/skills/property-marketing/SKILL.md +337 -0
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  463. package/payload/platform/plugins/writer-craft/skills/story-blueprint/references/blueprinting-exercises.md +118 -0
  464. package/payload/platform/plugins/writer-craft/skills/story-blueprint/references/blueprinting-process.md +128 -0
  465. package/payload/platform/scripts/conversation-id-allowlist.txt +0 -1
  466. package/payload/platform/services/claude-session-manager/dist/config.d.ts +6 -0
  467. package/payload/platform/services/claude-session-manager/dist/config.d.ts.map +1 -1
  468. package/payload/platform/services/claude-session-manager/dist/config.js +60 -1
  469. package/payload/platform/services/claude-session-manager/dist/config.js.map +1 -1
  470. package/payload/platform/services/claude-session-manager/dist/http-server.d.ts +9 -0
  471. package/payload/platform/services/claude-session-manager/dist/http-server.d.ts.map +1 -1
  472. package/payload/platform/services/claude-session-manager/dist/http-server.js +48 -2
  473. package/payload/platform/services/claude-session-manager/dist/http-server.js.map +1 -1
  474. package/payload/platform/services/claude-session-manager/dist/index.js +39 -0
  475. package/payload/platform/services/claude-session-manager/dist/index.js.map +1 -1
  476. package/payload/platform/services/claude-session-manager/dist/pty-spawner.d.ts +22 -0
  477. package/payload/platform/services/claude-session-manager/dist/pty-spawner.d.ts.map +1 -1
  478. package/payload/platform/services/claude-session-manager/dist/pty-spawner.js +32 -1
  479. package/payload/platform/services/claude-session-manager/dist/pty-spawner.js.map +1 -1
  480. package/payload/platform/services/claude-session-manager/dist/public-tool-audit.d.ts +33 -0
  481. package/payload/platform/services/claude-session-manager/dist/public-tool-audit.d.ts.map +1 -0
  482. package/payload/platform/services/claude-session-manager/dist/public-tool-audit.js +149 -0
  483. package/payload/platform/services/claude-session-manager/dist/public-tool-audit.js.map +1 -0
  484. package/payload/platform/services/claude-session-manager/dist/spawn-rate-limiter.d.ts +28 -0
  485. package/payload/platform/services/claude-session-manager/dist/spawn-rate-limiter.d.ts.map +1 -0
  486. package/payload/platform/services/claude-session-manager/dist/spawn-rate-limiter.js +77 -0
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  488. package/payload/platform/services/claude-session-manager/dist/tool-surface.d.ts +25 -0
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  491. package/payload/platform/services/claude-session-manager/dist/tool-surface.js.map +1 -0
  492. package/payload/premium-plugins/real-agency/plugins/estate-business/PLUGIN.md +15 -0
  493. package/payload/premium-plugins/real-agency/plugins/estate-sales/PLUGIN.md +5 -0
  494. package/payload/premium-plugins/real-agency/plugins/leads/PLUGIN.md +16 -0
  495. package/payload/premium-plugins/real-agency/plugins/listings/PLUGIN.md +39 -0
  496. package/payload/premium-plugins/real-agency/plugins/loop/PLUGIN.md +15 -0
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  500. package/payload/server/{cloudflare-task-tracker-LYI5BTYI.js → cloudflare-task-tracker-QVOGHKWV.js} +2 -2
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@@ -0,0 +1,13 @@
1
+ # Serhant — Business in a Box (selected notes)
2
+
3
+ ## Minutes equal money
4
+ Run a 3-day time audit in 15-minute blocks to identify low-value tasks.
5
+
6
+ ## Time management methods
7
+ - time blocking
8
+ - eat the frog
9
+ - Eisenhower matrix
10
+
11
+ ## CRM playbook mindset
12
+ - organise contacts once and for all
13
+ - your job is lead generation; delegate admin
@@ -0,0 +1,14 @@
1
+ # Team roles + commission structures (example responsibilities)
2
+
3
+ Use clear role ownership to prevent chaos.
4
+
5
+ ## Example roles
6
+ - **Principal / Team Leader**: listings, negotiations, standards, recruitment
7
+ - **Senior Sales Executive / Lead Agent**: listings + selling
8
+ - **Supporting Agent**: OFIs, buyer follow-up, overflow
9
+ - **Campaign Manager**: sign-up to sale process, marketing admin
10
+ - **Sales Associate**: OFIs, admin support, kits, directionals
11
+ - **Property admin**: compliance, contracts, invoicing
12
+
13
+ ## Rule
14
+ Align incentives with role outcomes (appointments booked, listings won, exchanges).
@@ -0,0 +1,43 @@
1
+ # VA 2026 — Remote operations playbook (UK estate agency)
2
+
3
+ ## Property & vendor ops
4
+ - weekly vendor reports (Canva) via WhatsApp/email
5
+ - on-market tracker per listing
6
+ - track social posts, weekly report, photos reorder, match to new buyers
7
+
8
+ ## Seller onboarding
9
+ - terms of business, questionnaires, AML links
10
+ - CRM onboarding + compliance
11
+ - upload media (photos, floorplans, video, EPC)
12
+ - YouTube upload + “coming soon/just launched” graphics
13
+
14
+ ## Buyer registration
15
+ - capture buying position, funding method, timescales
16
+ - ask: mortgage and solicitor instructed?
17
+
18
+ ## Enquiries & viewings
19
+ - respond to enquiries
20
+ - qualify basics
21
+ - propose viewing slots, check diary, confirm and log
22
+
23
+ ## Neighbour campaigns
24
+ - prep templates (new to market / sale agreed / completion)
25
+ - personalise by street
26
+ - maintain street campaign log
27
+
28
+ ## Anniversary campaigns
29
+ - identify completions at 1/3/5 years
30
+ - create letters/cards + valuation prompt
31
+
32
+ ## Feedback handling
33
+ - call after viewings
34
+ - log feedback, flag strong interest/objections
35
+ - if offering: ask buyer to email offer + position + funding
36
+
37
+ ## Sales progression
38
+ - maintain a live board for each agreed sale
39
+ - track milestones: offer accepted → solicitors → mortgage → exchange → completion
40
+
41
+ ## Content & brand
42
+ - ensure each listing posted regularly while live
43
+ - maintain a content log per property
@@ -0,0 +1,13 @@
1
+ # Wingman structure (remote leverage)
2
+
3
+ A remote professional can do:
4
+ - CRM updates and hygiene
5
+ - proposals (Canva/Realhub/CampaignTrack templates)
6
+ - just listed/just sold comms
7
+ - direct mail merge letters
8
+ - vendor reports
9
+ - social scheduling
10
+ - list generation (past appraisals, expired/withdrawn)
11
+
12
+ ## Rule
13
+ The leader should stop being the CRM admin. Buy back time first.
@@ -0,0 +1,32 @@
1
+ ---
2
+ name: business-operations
3
+ description: "Business systems for estate agents — CRM, budgeting, hiring, delegation, team management, time leverage, and scaling from solo agent to team leader."
4
+ ---
5
+
6
+ # Business Operations
7
+
8
+ Guides business systems and structures that turn a solo agent into a scalable business.
9
+
10
+ ## When to Activate
11
+
12
+ The agent asks about CRM setup, budgeting, hiring, delegating, team management, business structure, cash flow, scaling, or is doing everything themselves and burning out.
13
+
14
+ ## Reference Table
15
+
16
+ | Task | When | Reference |
17
+ |------|------|-----------|
18
+ | CRM & contacts | Organising database, contact cadence | `references/crm-systems.md` |
19
+ | Hiring & delegation | Considering first hire or expanding team | `references/hiring-guide.md` |
20
+ | Team management | Has a team and needs structure | `references/team-management.md` |
21
+ | IMPACT framework | Needs a discipline/operating system | `references/impact-framework.md` |
22
+ | Time leverage | Struggling with productivity | `references/minutes-equal-money.md` |
23
+
24
+ ## Key Rules
25
+
26
+ - Systems enable growth. Without them, more business just means more chaos.
27
+ - Start simple. A spreadsheet beats a complex CRM that never gets used.
28
+ - The first hire should remove tasks that stop the agent from finding business (Finder time).
29
+ - Always frame investment in systems/people as ROI, not cost.
30
+ - Use the IMPACT framework (Immediate, Measured, Profit, Accountability, Core Focus, Talent) as the operating system for agent business discipline.
31
+ - UK-specific context: employment law, HMRC, sole trader vs limited company considerations.
32
+ - The best CRM is the one you actually update — if you won't log a contact within 5 minutes of meeting them, the system is too complex.
@@ -0,0 +1,57 @@
1
+ # CRM & Contact Management
2
+
3
+ ## Why CRM Matters
4
+
5
+ Your database is your business. Every contact is a potential instruction, referral, or repeat client. If contacts are scattered across phone, email, WhatsApp, and sticky notes — you're leaking money.
6
+
7
+ ## Choosing a CRM
8
+
9
+ Don't overthink this. Pick one you'll actually use:
10
+ - **Simple:** Google Contacts + spreadsheet tracking (free, works)
11
+ - **Mid-range:** GoHighLevel / Lead Rocket (popular with eXp agents)
12
+ - **Estate agent specific:** Street.co.uk, Kerfuffle-recommended options
13
+
14
+ **The best CRM is the one you actually update.**
15
+
16
+ ## The CRM Playbook (Serhant)
17
+
18
+ ### Organise Your Contacts
19
+
20
+ Every contact gets categorised:
21
+ - **A-list (Hot):** Active buyers/sellers, current pipeline. Contact weekly.
22
+ - **B-list (Warm):** Past clients, referral sources, interested but not active. Contact monthly.
23
+ - **C-list (Cold):** Everyone else — met once, old enquiries, door knocks. Contact quarterly.
24
+
25
+ ### Mandatory Fields
26
+ - Name, phone, email
27
+ - How you met / source
28
+ - Property interest (buyer/seller/landlord/investor)
29
+ - Last contact date
30
+ - Next action date
31
+ - Notes (personal details — kids' names, hobbies, circumstances)
32
+
33
+ ### Contact Discipline
34
+ - **Add every new person within 24 hours.** If it's not in the CRM, it didn't happen.
35
+ - **Log every interaction.** Calls, texts, emails, meetings.
36
+ - **Set next actions.** Every contact should have a "next touch" date.
37
+ - **Clean quarterly.** Remove duplicates, update details, re-categorise.
38
+
39
+ ## Database Communication Cadence
40
+
41
+ - **A-list (Hot):** Weekly — call + personal message
42
+ - **B-list (Warm):** Monthly — value-led email/message + quarterly call
43
+ - **C-list (Cold):** Quarterly — newsletter + annual personal touch
44
+
45
+ **The Rule:** Every contact in your database should hear from you at least 4 times per year.
46
+
47
+ ## Sphere of Influence
48
+
49
+ Beyond clients, maintain relationships with:
50
+ - Mortgage brokers (referral goldmine)
51
+ - Solicitors / conveyancers
52
+ - Surveyors
53
+ - Interior designers / stagers
54
+ - Builders / tradespeople
55
+ - Financial advisors
56
+
57
+ These people interact with property buyers and sellers daily. A warm referral from a trusted professional is worth more than 100 cold calls.
@@ -0,0 +1,59 @@
1
+ # Hiring & Delegation Guide
2
+
3
+ ## When to Hire
4
+
5
+ **The Formula (Tom Panos):**
6
+ - Solo agent: 3-4 sales/month capacity
7
+ - Agent + 1 PA (admin): 5-6 sales/month
8
+ - Agent + 2 (admin + sales PA): 7-8 sales/month
9
+ - Agent + 3 (admin + buyer's agent + sales PA): 10+ sales/month
10
+
11
+ If you're consistently turning away business or working 60+ hours, it's time.
12
+
13
+ ## Your First Hire
14
+
15
+ **Always admin first.** Free up your Finder time. Tasks to delegate:
16
+ - Scheduling viewings
17
+ - Preparing particulars / marketing materials
18
+ - Data entry and CRM updates
19
+ - Correspondence and chasing
20
+ - Social media scheduling
21
+ - Filing and compliance paperwork
22
+
23
+ **Cost justification:** If your average fee is £5,000 and a PA costs £25,000/year, you only need 5 extra completions to cover the cost. If the PA frees up 15 hours/week for prospecting, that's easily achievable.
24
+
25
+ ## The Hiring Process
26
+
27
+ ### 1. Identify
28
+ Define the specific tasks, skills needed, and outcomes expected. Don't hire a generalist — hire for the specific gap.
29
+
30
+ ### 2. Search
31
+ - LinkedIn (professional roles)
32
+ - Indeed / Reed (admin/support)
33
+ - Your network (word of mouth is often best)
34
+ - Social media (attracts people who already follow you)
35
+
36
+ ### 3. Sift
37
+ - Technical roles: test their skills
38
+ - Creative roles: review portfolio, test their thinking
39
+ - All roles: culture fit matters as much as skills
40
+
41
+ ### 4. Trial
42
+ - UK: typically 3-6 months probation
43
+ - Clear expectations and measurable goals
44
+ - Weekly check-ins for the first month, fortnightly after
45
+
46
+ ## The One-to-One Template
47
+
48
+ Monthly team reviews — 30 minutes:
49
+
50
+ **About You (10 mins):** How are things? What would you like to do more/less of? Career progression?
51
+ **About Us (10 mins):** Things we're planning, things to discuss
52
+ **The Future (10 mins):** Stop doing / start doing / keep doing + action items
53
+
54
+ ## Delegation Rules
55
+
56
+ 1. **Delegate the task, not just the work.** Give context, not just instructions.
57
+ 2. **Accept 80% quality initially.** They won't do it exactly like you.
58
+ 3. **Don't take it back.** If they struggle, coach them.
59
+ 4. **Your time has a value.** If you earn £200/hour selling and spend 3 hours on admin, you're losing £600.
@@ -0,0 +1,47 @@
1
+ # IMPACT Framework
2
+ *Source: Sales Agent Business Plan*
3
+
4
+ ## The Six Pillars
5
+
6
+ ### I — Immediate
7
+ Act on opportunities NOW. Speed of response is a competitive advantage.
8
+ - Respond to every enquiry within 5 minutes during business hours
9
+ - Book appointments today, not "sometime this week"
10
+ - Follow up on viewings within 2 hours
11
+ - The first agent to respond gets the instruction 80% of the time
12
+
13
+ ### M — Measured
14
+ Track everything that matters. What gets measured gets managed.
15
+ - Weekly: calls made, appointments booked, viewings conducted
16
+ - Monthly: instructions won, offers received, completions
17
+ - Quarterly: conversion rates, average fee, revenue vs target
18
+ - Know your numbers cold — if asked "how many calls did you make this week?" you should know instantly
19
+
20
+ ### P — Profit
21
+ Every activity should connect to revenue. Time is money — literally.
22
+ - Calculate your hourly rate: annual target ÷ working hours
23
+ - If your target is £100k and you work 2,000 hours, your time is worth £50/hour
24
+ - Every hour spent on admin instead of prospecting costs you that rate
25
+ - Finder vs Keeper vs Grinder: maximise Finder time (revenue-generating activities)
26
+
27
+ ### A — Accountability
28
+ Hold yourself to the standard you set. No excuses.
29
+ - Set weekly non-negotiables (minimum calls, viewings, social posts)
30
+ - Review every Friday: did you hit them?
31
+ - If not — why not? What blocked you? How do you fix it?
32
+ - Find an accountability partner or group (mastermind, coaching, colleague)
33
+
34
+ ### C — Core Focus
35
+ Identify the 3 activities that drive 80% of your results. Do those first.
36
+ - For most agents: prospecting, viewings, negotiation
37
+ - Everything else is support — delegate or batch it
38
+ - Morning = prospecting (highest energy, highest value)
39
+ - Afternoon = viewings, follow-ups, admin
40
+
41
+ ### T — Talent
42
+ Invest in yourself. The best agents never stop learning.
43
+ - Read one industry book per quarter
44
+ - Attend one training event per quarter
45
+ - Listen to podcasts during travel time
46
+ - Role-play scripts with colleagues
47
+ - Seek coaching when you plateau
@@ -0,0 +1,55 @@
1
+ # Minutes = Money: Time Leverage for Estate Agents
2
+
3
+ ## The Calculation
4
+
5
+ Your time has a monetary value. Calculate it:
6
+
7
+ **Annual income target ÷ Working hours per year = Hourly rate**
8
+
9
+ Example: £100,000 target ÷ 2,000 hours = £50/hour
10
+
11
+ Every hour you spend on a task that could be delegated for less than £50/hour is money lost.
12
+
13
+ ## The Three Roles (Serhant)
14
+
15
+ Every agent plays three roles:
16
+
17
+ ### Finder (Revenue Generator)
18
+ - Prospecting, networking, relationship building
19
+ - Listing appointments, valuations
20
+ - Negotiating deals
21
+ - **This is where your £50/hour+ value lives**
22
+
23
+ ### Keeper (Relationship Maintainer)
24
+ - Client updates, vendor communication
25
+ - Database maintenance, follow-ups
26
+ - Social media engagement
27
+ - **Worth £20-30/hour — can partially delegate**
28
+
29
+ ### Grinder (Admin/Operations)
30
+ - Paperwork, compliance, data entry
31
+ - Scheduling, email management
32
+ - Marketing material preparation
33
+ - **Worth £10-15/hour — delegate first**
34
+
35
+ ## The Time Audit
36
+
37
+ For one week, track every 30-minute block:
38
+ 1. What did you do?
39
+ 2. Was it Finder, Keeper, or Grinder?
40
+ 3. Could someone else have done it?
41
+
42
+ **Target split:**
43
+ - 50%+ Finder time
44
+ - 30% Keeper time
45
+ - 20% or less Grinder time
46
+
47
+ Most solo agents are inverted: 60% Grinder, 25% Keeper, 15% Finder. That's why they're stuck.
48
+
49
+ ## Quick Wins
50
+
51
+ 1. **Batch admin** — don't do it throughout the day. Block 1 hour in the afternoon.
52
+ 2. **Morning = prospecting** — your highest energy for your highest value activity
53
+ 3. **Automate what repeats** — templates for emails, viewing confirmations, update messages
54
+ 4. **Delegate the first thing that annoys you** — that's usually the easiest to hand off
55
+ 5. **Say no to time-wasters** — unqualified viewers, meetings with no agenda, endless email chains
@@ -0,0 +1,48 @@
1
+ # Team Management
2
+
3
+ ## The Magic 50s System (Team LANC — Adapted for UK)
4
+
5
+ Systematic prospecting framework for consistent pipeline generation:
6
+
7
+ ### Just Listed Protocol
8
+ 1. Letters/leaflets to 500 neighbours before first viewing
9
+ 2. Database broadcast — "Just listed in your area"
10
+ 3. Saturation calls to neighbour list — personal invite
11
+ 4. Database calls to pipeline contacts from that postcode
12
+ 5. Detailed reporting before first viewing
13
+
14
+ ### Just Sold Protocol
15
+ 1. Immediate broadcast — "Just sold in your area"
16
+ 2. Saturation calls to neighbours — "We have unsuccessful buyers looking"
17
+ 3. Database calls to pipeline contacts
18
+ 4. Letters/leaflets with result highlights
19
+ 5. All within 24 hours
20
+
21
+ ### The 8 Focus Areas
22
+ 1. Magic 50s (neighbour prospecting on every instruction and sale)
23
+ 2. Database + Pipeline communication (every contact, every 3 months minimum)
24
+ 3. Buyer work (hot buyer list, 10-day follow-up)
25
+ 4. Open homes/viewings (world-class presentation and follow-up)
26
+ 5. Print and direct mail (consistent, targeted)
27
+ 6. Personal marketing (monthly newsletter, quarterly profile pieces)
28
+ 7. Social media (40% listings, 20% family, 10% lifestyle, 10% education, 10% community, 10% industry)
29
+ 8. Pricing strategy (30-day set to sell, 1 offer in first week target)
30
+
31
+ ## Performance Reviews
32
+
33
+ **Structured framework:**
34
+ - Monthly one-to-ones (30 min)
35
+ - Quarterly performance reviews (45 min, data-driven)
36
+ - Annual goal-setting session
37
+
38
+ **Key metrics per team member:**
39
+ - Valuations conducted, instructions won (conversion rate)
40
+ - Viewings conducted, offers received and accepted
41
+ - Completions, average fee percentage
42
+ - Customer satisfaction / reviews generated
43
+
44
+ ## Team Culture (Serhant Pact — Adapted)
45
+
46
+ **Take Responsibility:** Adhere to listing protocol, send updates on time, be on top of your listings
47
+ **Be Respectful:** Reply same day, treat clients and team like family, accept constructive criticism
48
+ **Keep Improving:** Take initiative to learn, can-do attitude, share what you learn
@@ -0,0 +1,40 @@
1
+ ---
2
+ name: commission-calculator
3
+ description: "Compute each agent's earned commission for the period using the splits table, including referral fees passed through, franchise levies deducted, and pre-agreed adjustments. Presents the result as a payable schedule with totals. Built for use inside month-end-close."
4
+ ---
5
+
6
+ # Commission calculator
7
+
8
+ A building-block skill called by `month-end-close`. The feature that justifies this workflow for the office tier.
9
+
10
+ ## What it does
11
+
12
+ Reads the splits table from the profile (a structured document mapping each agent to their commission rate per fee type), then for every completion that received its fee in the period:
13
+
14
+ 1. Compute the gross commission per the splits table.
15
+ 2. Pass through any referral fee owed to a referring agent or third party.
16
+ 3. Deduct the franchise levy if applicable (a percentage of gross).
17
+ 4. Apply any pre-agreed adjustment (one-off bonus, holiday cover, claw-back).
18
+
19
+ The output is a payable schedule, one row per agent, with the gross, the deductions, the net, and the deal references that build to each row. A totals row sums every column.
20
+
21
+ ## Solo agent behaviour
22
+
23
+ For a solo agent with no splits table, the skill produces a single row showing gross fee income net of any referral fees and franchise levies. Solo agents care less about commission split logic but still get value from the structured summary.
24
+
25
+ ## What it does not do
26
+
27
+ - It does not pay the agents. Payment is `payment-batch-stager`.
28
+ - It does not run payroll PAYE or NIC calculations. The schedule is gross-of-tax; the accountant handles tax.
29
+ - It does not amend the splits table. The table is edited out-of-band; the workflow reads.
30
+
31
+ ## Connectors
32
+
33
+ Read: profile (splits table, franchise levy percentage), CRM (deal references), accounting (received fees from `period-reconciler`).
34
+ Write: none.
35
+
36
+ ## Profile keys
37
+
38
+ - `realagent.commission.splits_table_path`
39
+ - `realagent.commission.franchise_levy_pct`
40
+ - `realagent.commission.adjustments` (list of pre-agreed adjustments per agent per period)
@@ -0,0 +1,52 @@
1
+ ---
2
+ name: eXp Partnership
3
+ description: "Educate Real Agency Club members on the eXp UK model — revenue share, stock ownership, business partnership options, and agent attraction using the 95/5 system. Triggered when members ask about eXp, changing brokerage, passive income, revenue share, or growing beyond transactions."
4
+ ---
5
+
6
+ # eXp Partnership
7
+
8
+ Real Agency Club operates within the eXp UK framework. Members benefit from understanding the full model — not just commission splits, but the wealth-building ecosystem.
9
+
10
+ ## Three Rules
11
+
12
+ 1. **Educate, don't sell.** The eXp model sells itself once understood. Your job is to explain clearly, answer questions accurately, and let the numbers speak. Never pressure — agents are independent contractors who make their own decisions.
13
+
14
+ 2. **Lead with the problem.** Start with what's broken in traditional estate agency: no equity, no retirement plan, income stops when you stop, high overheads, team members become competitors. Then show how eXp addresses each one.
15
+
16
+ 3. **Always defer commercial specifics to Adam.** You can explain the model, share general figures, and point to resources. But specific commission negotiations, partnership terms, and formal presentations should always go through Adam Mackay or the eXp UK team.
17
+
18
+ ## What You Should Know
19
+
20
+ **Five Income Buckets (vs traditional two):**
21
+ 1. Listings & Sales (same as always)
22
+ 2. Stock ownership (EXPI shares earned through production milestones)
23
+ 3. Dividends (from stock ownership)
24
+ 4. Revenue share (7-tier passive income from agents you attract)
25
+ 5. Agent Equity Commission Program (5% of commission taken as stock at a discount)
26
+
27
+ **Key UK Numbers:**
28
+ - 70/30 commission split
29
+ - £24,000 annual cap (then 100% less transaction fee)
30
+ - £250 capped transaction fee (drops to £100 after 50 deals or £400k GCI)
31
+ - £150/month total fees (tech + university + advertising)
32
+ - ICON Award: up to £16,000 in stock for top producers
33
+ - Revenue share: £1,400/year per Tier 1 capping agent, cascading through 7 tiers
34
+
35
+ **What You Don't Do:**
36
+ - Quote specific earnings projections
37
+ - Promise income levels
38
+ - Negotiate partnership terms
39
+ - Compare specific agents' earnings
40
+ - Share confidential business details
41
+
42
+ ## References
43
+
44
+ Load the relevant reference when the topic requires it:
45
+
46
+ - **eXp model overview** → `references/exp-model-overview.md` — the five buckets, how it works, UK-specific details
47
+ - **95/5 system** → `references/95-5-system.md` — the agent attraction methodology, Matt Ashby's journey, how to spend 5% of time building passive income
48
+ - **Revenue share explained** → `references/revenue-share-explained.md` — 7-tier structure, how it's calculated, what it means practically
49
+ - **Model comparison** → `references/model-comparison.md` — eXp vs KW vs TAUK at £100k GCI, net position analysis
50
+ - **Business partnership** → `references/business-partnership.md` — how existing agencies partner with eXp, team structure, qualifying criteria
51
+ - **Agent attraction scripts** → `references/agent-attraction-scripts.md` — recruiting funnel, video script templates, objection handling
52
+ - **12 reasons for businesses** → `references/12-reasons.md` — why an existing business should consider partnering
@@ -0,0 +1,39 @@
1
+ # 12 Reasons a Business Should Consider Partnering With eXp
2
+
3
+ Adapted from Adam Mackay's "12 Days of Christmas" guide for Real Agency.
4
+
5
+ ## 1. You Keep Your Brand
6
+ Partnering doesn't mean losing your identity. Your brand, listings, data, and reputation stay yours. eXp is the platform underneath, not the face of your business.
7
+
8
+ ## 2. Lower Risk, Smarter Overheads
9
+ Traditional agencies carry heavy fixed costs. With eXp, costs scale with income rather than ahead of it — a safer, more sustainable way to grow.
10
+
11
+ ## 3. Your Pipeline Stays Yours
12
+ No reset. Your existing pipeline stays exactly where it is. You only pay eXp on new contracts going forward.
13
+
14
+ ## 4. Cloud-Based, But Very Human
15
+ Tech-enabled and cloud-based, but fundamentally people-first. Real support, genuine collaboration, and access to a community.
16
+
17
+ ## 5. Built for Agents AND Business Owners
18
+ Whether you're solo, a growing team, or a multi-branch business — the model flexes around you, not the other way round.
19
+
20
+ ## 6. Team Building Without Unnecessary Risk
21
+ Build teams, leadership layers, and profit centres without the stress of leases, overstaffing, or overexposure.
22
+
23
+ ## 7. Technology That Supports Growth
24
+ CRM, transaction management, marketing, integrations — eXp invests heavily in tools that remove friction from daily work.
25
+
26
+ ## 8. Collaboration Over Competition
27
+ The culture shift. Agents genuinely help each other — locally, nationally, globally. No guarding, no ego.
28
+
29
+ ## 9. Training at Every Level
30
+ From new agents to experienced business owners. Constant access to learning, coaching, and shared best practice.
31
+
32
+ ## 10. Built for Where the Industry Is Going
33
+ The industry is evolving fast. eXp is designed for the future, not the past. Stay relevant without fighting the tide.
34
+
35
+ ## 11. Real Exit Options
36
+ Scale, step back, or plan a long-term exit. The model gives business owners genuine options that traditional agency doesn't.
37
+
38
+ ## 12. Real Agency Support On Top
39
+ For those partnering through Real Agency, it's not just eXp — it's mentorship, collaboration, events, shared systems, and a true community built by agents, for agents.
@@ -0,0 +1,66 @@
1
+ # The 95/5 System — Agent Attraction Without Sacrificing Production
2
+
3
+ Created by Patrick and Matt Ashby. A 3-year business plan to create £100,000+ annual passive income through revenue share.
4
+
5
+ ## The Core Concept
6
+
7
+ Spend **95% of your time** on your core business (selling property). Dedicate just **5%** to "agent attraction" — referring agents to eXp using a proven system.
8
+
9
+ You don't need to become a recruiter. You need a partner (your upline) who handles presentations while you focus on production and simply connect agents to the opportunity.
10
+
11
+ ## Matt Ashby's Journey
12
+
13
+ - **Year 0:** Matt was a new agent with 2 years' experience. He focused on production. His father Patrick handled presentations.
14
+ - **Year 1:** Matt referred 4 agents (Tier 1). Team grew to 100. Revenue share: £61,000.
15
+ - **Year 2:** Matt referred just 4 more agents. But the team grew to 400 (organic, from his Tier 1s attracting others). Revenue share: £146,000.
16
+ - **Year 3:** Again just 4 personal referrals. Team doubled to 800. Revenue share exceeded £250,000 — surpassing his production income.
17
+ - **Year 4:** Team expanded to 1,400+ agents across multiple countries. Revenue share: £621,000.
18
+
19
+ **The remarkable part:** Revenue share is turn-key. No paperwork, no management. eXp tracks everything in real-time globally.
20
+
21
+ ## The Partnership Model
22
+
23
+ - **Connector** (you) — focuses on production, refers agents when opportunities arise
24
+ - **Presenter** (your upline/sponsor) — handles the detailed eXp presentation, runs the numbers, answers complex questions
25
+
26
+ This removes the pressure of needing to "sell" eXp. You simply identify agents who might benefit, connect them to your presenter, and the system handles the rest.
27
+
28
+ ## How to Spend Your 5%
29
+
30
+ 1. **Build a Master List** — every agent you know, every agent you meet, every agent whose name you see on a board
31
+ 2. **Categorise** — Unqualified → Hit List → Generals (had initial conversation) → In Process → Working → Hot
32
+ 3. **Casual mentions** — in normal conversation, mention what you're doing, how it's going, what's different about eXp
33
+ 4. **Share content** — forward relevant eXp Life articles, press releases, success stories
34
+ 5. **Drip campaigns** — consistent, low-effort follow-up (the 95/5 manual provides templates)
35
+
36
+ ## Key Insights
37
+
38
+ ### The "Trailer Stage" Analogy
39
+ When you start, you're at the "trailer stage" — only early adopters join. As you build evidence (success stories, capping agents, revenue share numbers), more agents take notice. Like a housing development: first the trailer, then the model home, then the full subdivision.
40
+
41
+ ### Timing Matters
42
+ "You cannot say the right thing to the wrong person, and you cannot say the wrong thing to the right person."
43
+
44
+ Agents take 2-6 months from first exposure to joining. Some take years. Maintain relationships and drip, don't push.
45
+
46
+ ### The Missed Opportunity
47
+ One agent didn't follow up consistently after introducing someone to eXp. Three years later, that agent joined — but under someone else's sponsorship. A simple drip campaign would have secured the sponsorship.
48
+
49
+ ### It's Not Too Late
50
+ 80,000+ agents is a fraction of the 500,000 goal. 99% of agents on any MLS board have NOT received a comprehensive presentation. Brand recognition makes prospecting easier now than in the early days.
51
+
52
+ ## The Growth Wealth Chart
53
+
54
+ Track your progress:
55
+ - **Year 1-5** — plot total agents attracted per year
56
+ - **Revenue projection** — use revsharecalculator.exprealty.com
57
+ - **Freedom Numbers** — at what point does revenue share cover your living expenses?
58
+
59
+ ## Cultural Background
60
+
61
+ eXp's success is modelled on lessons from previous industry disruptions:
62
+ - **RE/MAX** (1973) disrupted with the desk fee model — agents kept more commission
63
+ - **Keller Williams** (1983) disrupted with capping + profit share — third income stream
64
+ - **eXp** (2009) disrupted with cloud-based + stock + 7-tier revenue share — five income streams
65
+
66
+ Each disruption gave agents more. eXp is the latest and most comprehensive evolution.