@rubytech/create-maxy-code 0.1.114 → 0.1.115

package/payload/premium-plugins/real-agent/plugins/listings/skills/comparable-finder/SKILL.md

@@ -1,52 +0,0 @@
----
-name: comparable-finder
-description: "Pull and rank comparable evidence for a valuation prep pack. Returns three SSTC and three sold in the last 12 months within the profile's comparable radius. Built for use inside valuation-prep; the operator does not invoke it directly."
----
-
-# Comparable finder
-
-A building-block skill called by `valuation-prep` to assemble the comparables section.
-
-## What it does
-
-Given a subject property, the skill queries the portal data feeds and Land Registry within the profile's comparable radius (default 0.5 miles). It picks six properties: three sold subject to contract and three sold and completed in the last 12 months.
-
-Selection criteria, in priority order:
-
-1. Location proximity. Same street ranks above same postcode, which ranks above adjacent postcode.
-2. Property type match. Detached with detached, semi with semi, flat with flat.
-3. Size match. Similar bedroom count, then similar square footage when known.
-4. Tenure match. Freehold with freehold, leasehold with leasehold.
-5. Condition match if observable. Similar standard of finish, similar age.
-
-The profile's exclude filters apply: distressed sales, off-market sales, agent-bought sales, probate sales, anything the operator has previously asked to exclude.
-
-## Output shape
-
-A table, one row per comparable, six rows total when data permits. Columns:
-
-- Address
-- Asking or sold price
-- Beds
-- Square footage (blank if unknown)
-- Time on market in days
-- Agent who marketed it
-
-A price-per-square-foot column is added only if at least four of the six rows have square footage. Showing it on a sparse set is misleading.
-
-If the radius is too tight to return three SSTC plus three sold, the skill widens the radius once and notes it in the output: "extended search to 0.75 miles to find six comparables".
-
-## What it does not do
-
-- It does not produce price recommendations. That is `pricing-scenario-builder`.
-- It does not write to anything.
-- It does not store the comparables for re-use; each appointment runs fresh, with the Pi 5 cache providing the speed.
-
-## Connectors
-
-Read: Rightmove, Zoopla, OnTheMarket data feeds; Land Registry. No writes.
-
-## Profile keys
-
-- `realagent.comparable_radius_miles` (default 0.5)
-- `realagent.comparable_exclude_filters` (list)

package/payload/premium-plugins/real-agent/plugins/listings/skills/home-preparation/SKILL.md

@@ -1,28 +0,0 @@
----
-name: home-preparation
-description: "Guide vendors on preparing their home for sale — staging, photography prep, kerb appeal, and seasonal advice."
----
-
-# Home Preparation
-
-Provides vendor-facing guidance on presenting their property for maximum impact. Covers staging, photography prep, kerb appeal, and situation-specific advice.
-
-## When to Activate
-
-A vendor asks how to prepare their home for sale, for photography, or for viewings. Also activated when sharing preparation checklists or seasonal selling tips.
-
-## Reference Table
-
-| Task | When | Reference |
-|------|------|-----------|
-| Staging | General home presentation advice | `references/staging-guide.md` |
-| Photo day prep | Property being prepared for photography | `references/photo-day.md` |
-| Kerb appeal | Exterior presentation guidance | `references/kerb-appeal.md` |
-| Situational selling | Selling with kids, pets, or seasonal considerations | `references/situational-tips.md` |
-
-## Key Rules
-
-- Frame advice as helpful suggestions, never criticism of their home
-- Be specific and practical — "remove family photos from the mantelpiece" not "declutter"
-- Acknowledge that it's their home — you're helping them present it as a product temporarily
-- If they push back on a suggestion, don't press — it's their decision

package/payload/premium-plugins/real-agent/plugins/listings/skills/home-preparation/references/kerb-appeal.md

@@ -1,38 +0,0 @@
-# Kerb Appeal
-
-## Purpose
-
-First impressions happen before the front door opens. Kerb appeal is what makes a buyer excited to see inside — or hesitant before they've even parked.
-
-## The 9 Quick Wins
-
-1. **Front door** — repaint or clean. Add a new door number or knocker if tired. This is the focal point of every listing photo
-2. **Driveway and path** — pressure wash. Weeds in the cracks signal neglect
-3. **Garden** — mow, edge, prune. Even a small front garden should look cared for
-4. **Windows** — clean inside and out. Replace any cracked panes
-5. **Paintwork** — touch up peeling fascias, windowsills, and fences
-6. **Lighting** — working exterior lights. Consider solar path lights for winter viewings
-7. **Bins** — hidden around the side, not greeting visitors at the front door
-8. **Roof** — clear any visible moss or debris. Buyers look up
-9. **Colour** — a few pots of seasonal plants either side of the front door. Instant warmth
-
-## Seasonal Considerations
-
-### Winter
-- Exterior lighting becomes more important (shorter days, evening viewings)
-- Clear leaves and ensure paths aren't slippery
-- A lit porch or warm interior glow visible from outside creates welcome
-
-### Summer
-- Garden in full bloom is a major asset — time the launch for peak garden
-- Fresh exterior paint shows best in sunlight
-- Outdoor furniture set up suggests lifestyle
-
-## Investment vs Impact
-
-Most kerb appeal improvements cost under £200 but can significantly impact first impressions. The highest-impact items:
-- Pressure washing (path + driveway): ~£50-100 hire or DIY
-- Front door paint: ~£30
-- Potted plants: ~£20-40
-- Window cleaning: ~£30-50
-- New house number/knocker: ~£20-40

package/payload/premium-plugins/real-agent/plugins/listings/skills/home-preparation/references/photo-day.md

@@ -1,59 +0,0 @@
-# Photo Day Preparation
-
-## Purpose
-
-Photography is the single most important marketing element. Buyers decide whether to book a viewing based on photos. These tips help vendors prepare their property for the photographer's visit.
-
-## Before Photo Day
-
-### Every Room
-- Complete all staging preparation (see staging guide)
-- Open all curtains and blinds fully
-- Turn on all lights — even during the day
-- Remove all bins
-- Close all toilet lids
-- Hide pet beds, bowls, and toys
-- Remove any visible wires or cables where possible
-- Straighten all soft furnishings (cushions, throws, bedding)
-
-### Kitchen
-- Clear all worktops completely — the photographer may style a few items
-- Clean the sink until it shines
-- Remove fridge magnets and paperwork
-- Close all cupboard doors
-
-### Bedrooms
-- Make beds to hotel standard — smooth, crisp, symmetrical
-- Remove everything from bedside tables except a lamp
-- Close all wardrobe doors
-
-### Bathrooms
-- Remove all personal products
-- Put out fresh white towels
-- Clean glass, chrome, and mirrors until streak-free
-
-### Garden
-- Mow the lawn the day before (not the morning of — clippings)
-- Remove wheelie bins from sight
-- Sweep paths and patios
-- Remove any garden hoses, tools, or children's toys
-- If you have garden furniture, set it as if ready for guests
-
-### Exterior
-- Move cars off the driveway (the photographer needs a clear shot of the front)
-- Remove bins from view
-- Check the front door is clean and presentable
-
-## On Photo Day
-
-- The photographer will guide the process — follow their lead
-- Be available but not hovering — they work best with space
-- Expect it to take 1-2 hours for a thorough shoot
-- Video walkthrough is usually filmed on the same visit
-- If drone footage is planned, weather may require a separate visit
-
-## After Photo Day
-
-- Alex reviews all photos and video before they go live
-- Don't worry if not every shot makes the cut — the photographer takes many to select the best
-- Photos typically go live within a few days as part of the launch plan

package/payload/premium-plugins/real-agent/plugins/listings/skills/home-preparation/references/situational-tips.md

@@ -1,50 +0,0 @@
-# Situational Selling Tips
-
-## Selling With Children
-
-- **Family meeting** — involve the children (age-appropriate). Explain what's happening and why. Children who feel included are more cooperative
-- **Blank canvas approach** — gradually reduce personalisation in children's rooms. Buyers need to see a bedroom, not a shrine to a specific child's interests
-- **Toy management** — invest in storage that hides quickly. Viewings often come at short notice
-- **Viewing scheduling** — arrange viewings during school hours or nap times where possible. It's calmer for everyone
-- **Garden** — trampolines and climbing frames are fine if the garden is tidy. They show the garden is functional for families
-
-## Selling With Pets
-
-### Dogs
-- **During viewings** — take them out. Not everyone loves dogs, and some buyers are anxious around them
-- **Smell** — wash pet beds regularly, air the house, and clean carpets. Pet owners go nose-blind to their own home's scent
-- **Damage** — fix scratched doors, worn carpets near dog flaps, muddy wall marks
-- **Garden** — fill any holes, clean up thoroughly, check fences look secure
-
-### Cats
-- **Litter trays** — clean or hidden (ideally both) during viewings
-- **Scratching damage** — repair or cover where possible
-- **Hair** — lint-roll soft furnishings before viewings
-
-### Other Pets
-- **Fish tanks** — clean and well-maintained, they can actually add to the ambience
-- **Cages (birds, rabbits, hamsters)** — clean, odour-free, ideally in a non-primary room
-- **Reptiles** — some buyers find vivaria off-putting. Keep them clean and contained, and perhaps mention to the agent so viewers aren't surprised
-
-## Seasonal Selling
-
-### Spring
-- Best time for garden properties — everything is coming alive
-- Open windows for fresh air before viewings
-- Light, fresh staging — pastel accents, fresh flowers
-
-### Summer
-- Maximise outdoor space — set up the garden as an extension of living space
-- Keep the house cool — close curtains on sun-facing rooms before viewings
-- Evening viewings can show off the garden in golden hour light
-
-### Autumn
-- Cosy staging — warm throws, candles (unlit for safety, but present), warm lighting
-- Ensure heating is on for viewings — a cold house in autumn kills enthusiasm
-- Clear fallen leaves from paths and garden
-
-### Winter
-- **Warmth is everything** — heating on, fires lit if applicable
-- Lighting — every lamp on, exterior lights on for evening viewings
-- Winter can actually work well for cosy, character properties
-- Acknowledge the season — "Imagine this garden in the summer" is powerful when paired with good summer photos from the marketing

package/payload/premium-plugins/real-agent/plugins/listings/skills/home-preparation/references/staging-guide.md

@@ -1,52 +0,0 @@
-# Staging Guide
-
-## The Show House Look
-
-The goal is to help buyers see themselves in the property, not the current owner's life. This doesn't mean stripping personality — it means creating space for imagination.
-
-## Room-by-Room Principles
-
-### Living Areas
-- **Space is king** — remove any furniture that makes the room feel smaller than it is
-- **Neutral tones** — if walls are bold colours, suggest repainting to soft neutrals
-- **Mirrors** — strategically placed to reflect light and create the illusion of space
-- **Lighting** — open curtains fully, turn on lamps even during daytime viewings
-- **Accessories** — fresh flowers, a few quality cushions, a coffee table book. Less is more
-- **Remove personal items** — family photos, children's artwork, religious items. Buyers need to project their own life onto the space
-
-### Kitchen
-- **Clear worktops** — everything off except one or two styled items (fruit bowl, cookbook stand)
-- **Deep clean** — especially the oven, hob, and sink area
-- **Hide bins** — or replace with a clean, matching one
-- **Fresh scent** — not overpowering. Freshly brewed coffee or baked bread is the classic
-
-### Bedrooms
-- **Hotel feel** — fresh, quality bedding in white or neutral tones
-- **Declutter surfaces** — clear bedside tables except a lamp and maybe one book
-- **Wardrobes** — buyers will look inside. Organise and reduce by half if possible
-- **Define the room** — if a bedroom is used as a study/gym, return it to bedroom staging for viewings
-
-### Bathrooms
-- **Sparkling clean** — grout, tiles, glass, chrome. This is non-negotiable
-- **Hotel touches** — fresh white towels, a quality hand soap, a small plant
-- **Remove personal products** — all toiletries out of sight
-- **Fix the small things** — dripping taps, loose toilet seats, missing sealant
-
-### Garden
-- **First 10 seconds** — mow the lawn, trim edges, clear leaves
-- **Define spaces** — a patio set suggests outdoor entertaining; a bench suggests relaxation
-- **Remove clutter** — toys, tools, old pots. Garden sheds: tidy or at least close the door
-- **Seasonal plants** — even a few pots of colour by the door make a difference
-
-### Hallway
-- **The first impression** — declutter, clean, fresh paint if needed
-- **Shoes and coats** — hidden or minimised
-- **Light** — hallways are often dark. Add a table lamp if possible
-
-## General Rules
-
-- **Deep clean before anything else** — staging on top of dirt doesn't work
-- **Fix minor maintenance** — squeaky doors, chipped paint, loose handles. Buyers notice
-- **Declutter ruthlessly** — rent a storage unit if needed. Every surface should have 50% less than normal
-- **Smell matters** — air out the property before viewings, avoid strong air fresheners (they suggest you're hiding something)
-- **Temperature** — warm in winter, fresh in summer. Nobody buys a cold house enthusiastically

package/payload/premium-plugins/real-agent/plugins/listings/skills/listing-copy-writer/SKILL.md

@@ -1,55 +0,0 @@
----
-name: listing-copy-writer
-description: "Draft portal-optimised property descriptions for a new instruction. Produces headline, key features bullet list, full description, and location paragraph in the agent's voice. Built for use inside new-instruction."
----
-
-# Listing copy writer
-
-A building-block skill called by `new-instruction`. Produces the listing copy the operator approves before any portal upload.
-
-## What it produces
-
-Four parts, in order:
-
-1. **Headline.** One line, attention-getting, accurate. No exaggeration. ASA upheld complaints (shared driveway described as "private drive") show the cost of overstatement; the skill stays inside what the property survey or photographs can support.
-2. **Key features.** Four to eight bullet points covering the strongest selling features. Numbers where they help (bedroom count, garden length, square footage). One feature per bullet.
-3. **Full description.** Two to four paragraphs in the agent's voice, structured per the profile's preferred section order. Length target from the profile.
-4. **Location paragraph.** One paragraph on transport, schools, amenities. Sourced from area knowledge in the CRM and the agent's prior listings in the same area.
-
-## Material information
-
-The Digital Markets, Competition and Consumers Act 2024 obligation to disclose material information bears on every listing. The draft includes:
-
-- Council tax band
-- Tenure (and ground rent and service charge if leasehold)
-- Property type and construction materials
-- Number of rooms, utilities (electricity, water, sewerage), heating type
-- Broadband and mobile coverage where known
-- Parking arrangement
-- Building safety information, covenants, rights of way, easements, listed status, conservation area, tree preservation orders, flood risk, coastal erosion, planning permission, structural issues (subsidence, damp, asbestos, Japanese knotweed), mining or coalfield context, where applicable
-
-Missing items are flagged at the top of the draft so the operator can fill them before approving. Rightmove now rejects listings without the mandatory fields.
-
-`compliance-flag-checker` runs against the draft before the operator sees it.
-
-## Voice source
-
-Reads the profile's voice samples and the operator's prior listing copy. Within a month of edit-before-send diffs, the drafts should need minimal editing.
-
-## What it does not do
-
-- It does not upload to the portals. Portal upload is staged by `portal-launch-scheduler` and fired on the operator's approval.
-- It does not produce the PDF brochure. That is `particulars-builder`.
-- It does not commission the photography or floorplan; both must exist for the location paragraph to reference real images, and for the portal upload to be complete.
-
-## Connectors
-
-Read: profile (voice samples, section order, length target), CRM (property details, area knowledge).
-Write: none.
-
-## Profile keys
-
-- `realagent.voice_samples`
-- `realagent.listing_copy.section_order`
-- `realagent.listing_copy.length_words`
-- `realagent.listing_copy.headline_style` ("descriptive" | "feature-led" | "location-led", learned)

package/payload/premium-plugins/real-agent/plugins/listings/skills/listing-presentation/SKILL.md

@@ -1,286 +0,0 @@
----
-name: Listing Presentation
-description: "Complete listing presentation framework for UK estate agents. Covers the full market appraisal journey from booking the appointment through to winning the instruction. Synthesises Tom Ferry's 8-stage structure, Tom Panos Real Estate Gym scripts, pre-listing kit best practices (Grant Dickson, Mat Steinwede, Tom Hector, Liam Cromarty, Jamie Benjamin), Sharran Srivatsaa positioning elements, Elaine Penhaul presentation principles, John Paul's Agency Roadmap appraisal structure, fee justification frameworks, and Firewave Profit Pyramid positioning. All adapted for UK estate agency terminology."
----
-
-# Listing Presentation Skill
-
-## Purpose
-
-Guide an estate agent through every stage of the listing presentation — from
-the initial phone call booking the market appraisal, through the pre-listing
-pack, the appointment itself, fee justification, objection handling, and
-winning the instruction.
-
-## UK Terminology
-
-Always use UK estate agency language:
-- **Vendor** (not seller)
-- **Instruction** (not listing agreement)
-- **Market appraisal** (not CMA / listing presentation)
-- **Estate agent** (not realtor)
-- **Solicitor / conveyancer** (not attorney)
-- **EPC** (Energy Performance Certificate)
-- **Rightmove / Zoopla / OnTheMarket** (not MLS / Zillow)
-- **Guide price / offers over / offers in the region of**
-- **Chain** (not contingency)
-- **Exchange and completion** (not closing)
-- **Stamp duty** (not transfer tax)
-
----
-
-## THE 8-STAGE LISTING PRESENTATION FRAMEWORK
-
-Based on Tom Ferry's structure, adapted for UK market appraisals.
-
-### Stage 1 — Build Rapport (5 minutes)
-
-Do NOT jump straight into business. Build human connection first.
-
-Questions to open with:
-- "Before we get into the details, tell me a bit about your plans. Where are you hoping to move to?"
-- "How long have you lived here?"
-- "What have you loved most about living here?"
-- "What prompted the move now?"
-
-**Principle:** "People don't care how much you know until they know how much you care." — Tom Ferry
-
-### Stage 2 — Discover Motivation
-
-This is the most important stage. Understand WHY before discussing price.
-
-Key questions:
-- "Why are you moving?"
-- "Where are you hoping to go next?"
-- "When ideally would you like to be there?"
-- "What happens if the property doesn't sell?"
-- "If the home sold tomorrow, what would that allow you to do?"
-
-What you learn: urgency, timeline, emotional drivers.
-
-**Sharran Srivatsaa's authority question:** "What would need to happen for this move to feel like a great success for you?"
-
-### Stage 3 — Set the Agenda
-
-Take control of the meeting professionally.
-
-Script:
-> "Here's what I'd suggest we do today. First, we'll take a look around the property together. Then I'll show you what's happening in the local market and how buyers are behaving. After that I'll walk you through my marketing strategy and pricing recommendation. At the end you can decide if you feel I'm the right person to help you."
-
-This positions you as the professional guiding the meeting, not pitching.
-
-### Stage 4 — Tour the Property
-
-Ask questions during the walkthrough — don't walk around silently.
-
-Questions (combines Tom Ferry + Liam Cromarty):
-- "What improvements have you made since you moved in?"
-- "What did you love about the home when you originally bought it?"
-- "What do visitors always comment on?"
-- "What do you think buyers will love most about this property?"
-- "What are the five things you like most about your home?"
-- "Are you aware of any issues — covenants, rights of way, structural matters?"
-
-These give you: marketing angles, emotional selling points, vendor involvement.
-
-### Stage 5 — Present the Market Data
-
-Shift from friendly conversation to expert adviser.
-
-Present:
-- Comparable recent sales (sold prices from Land Registry)
-- Current competition on Rightmove/Zoopla
-- Active buyer demand and registered applicants
-- Average days on market locally
-- Price bracket analysis (portal search behaviour)
-
-**Key message:** "The market sets the price, not the agent." — Tom Ferry
-
-Frame pricing around buyer behaviour, not vendor hopes.
-
-### Stage 6 — Present Your Marketing Strategy
-
-This is where you differentiate. Most agents say "We'll put it on Rightmove."
-Top agents show how they CREATE demand.
-
-Present your marketing toolkit:
-- Professional photography
-- Cinematic video / hosted walkthrough
-- Drone footage
-- Floor plans and EPC
-- Lifestyle property descriptions
-- Social media launch campaign
-- Database marketing to registered buyers
-- Email campaigns
-- Premium portal features
-- Pre-launch / coming soon strategy
-
-**Message:** "I don't just list homes. I launch them."
-
-**Penhaul's 3P Method:** Price + Presentation + Promotion = optimal result.
-Emphasise the "golden window" — the first 2 weeks on market are critical.
-
-**Penhaul's ADDRESS staging framework** (advise vendors):
-- **A**ssess the property
-- **D**eclutter unnecessary items
-- **D**ecorate if needed
-- **R**e-imagine how rooms are used
-- **E**mphasise the property's strengths
-- **S**tage the home for buyers
-- **S**ell with strong marketing
-
-### Stage 7 — Pricing Strategy Conversation
-
-Don't TELL them the price. ASK a question first.
-
-Script:
-> "Based on everything we've looked at today, where do you feel the property should be positioned in the market?"
-
-Let them answer. Then guide toward the data.
-
-Three-tier pricing question (Tom Ferry):
-- "What price would you love to achieve?"
-- "What price would you be comfortable with?"
-- "What price would make you say 'let's not sell'?"
-
-If they want to price higher:
-> "I completely understand. If the market tells us in the first few weeks that buyers aren't responding at that level, would you be comfortable adjusting quickly so we don't lose momentum?"
-
-**Tom Panos — "What's my home worth?" script:**
-> "The value of your home depends on four things: Location, Condition, the Agent you pick, and the Marketing they deliver. The good news is — out of those four, you control three. Let's talk about those."
-
-### Stage 8 — The Close
-
-Soft but confident.
-
-Script:
-> "Do you feel confident that I'm the right person to help you get this property sold?"
-
-Pause. Let them answer.
-
-If yes:
-> "Great. Let's talk about the next steps so we can get the marketing started."
-
-**Alternative trial closes to use throughout:**
-- "How does that sound so far?"
-- "Does that approach make sense for your situation?"
-- "Would you be comfortable moving forward on that basis?"
-
----
-
-## FEE JUSTIFICATION
-
-When vendors challenge your fee, shift from fee to value.
-
-### The Results Conversation
-
-Script (adapted from Tom Ferry):
-> "Totally fair question. Can I ask — compared to what?"
-
-Then:
-> "Of course you want the best result. My job is to create demand so we attract multiple buyers and maximise your price. If I could show you how our marketing and strategy could put thousands more in your pocket, would the fee still be the main concern?"
-
-### The Tom Panos Fee Framework
-
-> "It's the process, not the promise of a price, that's going to get you sold for top dollar. Let's talk about that process."
-
-> "My job is to maximise your profit, not to minimise your losses."
-
-### Value vs Cost Positioning
-
-- The cheapest agent can be the most expensive if the property sits on the market
-- A 0.5% fee difference on a £400,000 property is £2,000 — but poor marketing could cost £20,000+ in a lower sale price
-- "You're not paying for a listing — you're investing in a marketing campaign"
-
----
-
-## FIREWAVE PROFIT PYRAMID POSITIONING
-
-Use Firewave's Profit Pyramid™ framework to position your agency's marketing strategy.
-
-The three cornerstones:
-1. **Direct Mail** — targeted letters to homeowners (council tax bands, specific streets)
-2. **Content Marketing** — BLAST formula (Behind the scenes, Local spotlight, A day in the life, Showcase a property, Tips and advice)
-3. **Digital Marketing Funnels** — Know → Like → Trust → Try → Buy journey
-
-**GOST Framework** for business planning:
-- **G**oal (big picture)
-- **O**bjective (specific with numbers)
-- **S**trategy (one sentence approach)
-- **T**actics (specific actions)
-
-Position yourself using the "subscriber briber" approach — offer valuable content (guides, checklists) that demonstrates expertise before the appraisal.
-
----
-
-## OBJECTION HANDLING
-
-See reference file `references/objection-scripts.md` for full scripts covering:
-- "Your fee is too high"
-- "We want to try a higher price"
-- "We want to think about it"
-- "Another agent is cheaper"
-- "We want to interview other agents"
-- "We want to try selling privately"
-- "The market is bad right now"
-- "We'll wait until the market improves"
-
-**Tom Ferry's 4-Step Objection Formula:**
-1. Acknowledge the concern
-2. Ask a question
-3. Understand the real objection
-4. Reframe the conversation
-
-"Curiosity beats confrontation."
-
----
-
-## PRE-LISTING KIT
-
-See reference file `references/pre-listing-kit.md` for the complete pre-listing pack structure and examples from Grant Dickson, Mat Steinwede, Tom Hector, and Jamie Benjamin.
-
----
-
-## BOOKING THE APPRAISAL
-
-See reference file `references/booking-script.md` for the phone script to book market appraisal appointments.
-
----
-
-## POST-INSTRUCTION: SET-TO-SELL MEETING
-
-See reference file `references/set-to-sell.md` for the Tom Panos script covering what to communicate after winning the instruction.
-
----
-
-## KEY PRINCIPLES
-
-1. **Ask questions, don't make statements** — "He who asks the questions controls the conversation"
-2. **Motivation before price** — always understand WHY before discussing numbers
-3. **Show proof, not promises** — case studies, data, testimonials
-4. **Sell value, not price** — demonstrate your marketing difference
-5. **Have an agenda** — control the meeting structure
-6. **Trial close throughout** — check buy-in at each stage
-7. **Presentation matters** — advise vendors on staging (Penhaul's ADDRESS method)
-8. **The launch window is critical** — first 2 weeks generate the most buyer attention
-9. **Distribution over skill** — "The best agent rarely wins. The best-known agent does." (Sharran Srivatsaa)
-10. **Leave behind value** — your follow-up and pre-listing materials should reinforce expertise
-
----
-
-## LISTING PRESENTATION TIPS CHECKLIST
-
-From Crystal / industry best practice:
-- Prepare thoroughly before the appointment
-- Ask crucial qualifying questions when setting the appointment
-- First impressions count — dress, punctuality, energy
-- Be an interested introvert — listen more than you talk
-- Position yourself as a trusted adviser
-- Differentiate with proof, not promises
-- Sell value, not price
-- Sell YOU → your company → your process (in that order)
-- Have an agenda and follow it
-- Draw models and diagrams to explain concepts visually
-- Trial close throughout the presentation
-- Ask directly for the business
-- Leave behind value + follow up promptly

package/payload/premium-plugins/real-agent/plugins/listings/skills/listing-presentation/references/booking-script.md

@@ -1,51 +0,0 @@
-# Booking the Market Appraisal — Phone Script
-
-Use this script when a potential vendor calls or enquires about selling.
-
----
-
-## The Script
-
-1. **"Can I ask what prompted you to give me a call?"**
-   - Understand their motivation and source
-
-2. **"What's the address of the property?"**
-   - Get the basics
-
-3. **"When are you looking to put your property on the market?"**
-   - Establish timeline and urgency
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-4. **"Can you give me a brief description of the home?"**
-   - Bedrooms, type, style, any notable features
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-5. **"Have you made any significant improvements or renovations since you bought it?"**
-   - Understand added value
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-6. **"At some stage it will be useful to look at the comparable sales in the area. Just so I can prepare the right research — what price range do you think your home is in?"**
-   - Get a sense of their expectations without committing to a figure
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-7. **"Is it just you, or is there anybody else involved in making the decision?"**
-   - Ensure all decision-makers will be present
-
-8. **Book the appointment — offer two time options:**
-   > "I have availability on [day] at [time] or [day] at [time] — which works better for you?"
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-## Key Principles
-
-- Never give a price over the phone
-- Never promise a guaranteed appointment time — confirm and follow up
-- Always ask who else is involved in the decision
-- Sound warm, professional, and genuinely interested
-- Confirm the appointment in writing (text or email) with your pre-listing pack
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-## After Booking
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-1. Send confirmation message with date, time, and your name
-2. Deliver or email your pre-listing pack before the appointment
-3. Research comparable sales and prepare market data
-4. Review the property on Google Maps / Street View
-5. Check EPC register, council tax band, Land Registry if possible