@pipyl/antigravity-marketing-workflows 1.0.1 → 2.0.0

package/workflows/retention-nurture.md

@@ -0,0 +1,463 @@
+---
+description: Giữ chân và tăng giá trị khách hàng hiện có với loyalty programs và upsell strategies
+---
+
+# /retention-nurture - Customer Retention & Nurturing
+
+## Mục đích
+Tăng Customer Lifetime Value (CLV) thông qua các chiến lược giữ chân và nuôi dưỡng khách hàng. Workflow này cung cấp frameworks cho loyalty programs, upsell/cross-sell, và win-back campaigns.
+
+## Input cần cung cấp
+- Business model (SaaS, E-commerce, Service)
+- Current customer base size
+- Churn rate (nếu biết)
+- Average order value / LTV
+- Customer segments đã có
+
+## Workflow
+
+### Phase 1: Customer Health Analysis
+
+#### Customer Health Score Framework
+```
+HEALTH SCORE COMPONENTS (100 points total):
+
+Product Usage (40 points):
+- Login frequency: ___/10
+- Feature adoption: ___/10
+- Time in product: ___/10
+- Key action completion: ___/10
+
+Engagement (30 points):
+- Email engagement: ___/10
+- Support interactions: ___/10
+- NPS/CSAT scores: ___/10
+
+Financial (30 points):
+- Payment history: ___/10
+- Plan tier: ___/10
+- Growth potential: ___/10
+
+HEALTH CATEGORIES:
+🟢 Healthy (80-100): Advocates, upsell opportunities
+🟡 At-Risk (50-79): Need attention, proactive outreach
+🔴 Unhealthy (0-49): Churn risk, intervention needed
+```
+
+#### Churn Risk Indicators
+```
+Early Warning Signs:
+⚠️ Decreased login frequency (>30% drop)
+⚠️ Support tickets increasing
+⚠️ Key features not used
+⚠️ NPS score dropped
+⚠️ No engagement with emails (30+ days)
+⚠️ Billing issues/disputes
+⚠️ Team members removed
+⚠️ No recent purchases (e-commerce)
+
+High Risk Actions:
+🚨 Export data request
+🚨 Cancellation page visit
+🚨 "How to cancel" search
+🚨 Downgrade request
+🚨 Negative review/feedback
+```
+
+### Phase 2: Retention Strategies
+
+#### Customer Lifecycle Stages
+```
+Onboarding (Day 1-30):
+→ Goal: First value realization
+→ Actions: Welcome sequence, setup help, quick wins
+
+Adoption (Day 31-90):
+→ Goal: Feature adoption, habit formation
+→ Actions: Tips, tutorials, best practices
+
+Value Realization (Day 91-180):
+→ Goal: Quantifiable results
+→ Actions: ROI reports, success stories, case studies
+
+Growth (Day 181+):
+→ Goal: Expansion, advocacy
+→ Actions: Upsell, referral programs, community
+```
+
+#### Retention Email Sequences
+
+**Onboarding Sequence (SaaS)**
+```
+Day 1: Welcome + Setup Guide
+Subject: Chào mừng! Đây là bước đầu tiên 🚀
+
+Hi [Name],
+
+[Product] account của bạn đã sẵn sàng!
+
+Bước đầu tiên: [Quick setup action]
+→ Chỉ mất 2 phút
+→ [CTA: Complete Setup]
+
+Cần giúp? Reply email này hoặc chat với team.
+
+[Your name]
+```
+
+```
+Day 3: Feature Highlight
+Subject: Đã thử [Feature] chưa?
+
+Hi [Name],
+
+Hầu hết users thấy [Feature] là game-changer.
+
+Đây là cách dùng:
+1. [Step 1]
+2. [Step 2]
+3. [Step 3]
+
+[Video thumbnail: Watch tutorial (2 min)]
+
+[Your name]
+```
+
+```
+Day 7: Check-in
+Subject: Mọi thứ ổn chứ, [Name]?
+
+Hi [Name],
+
+Đã 1 tuần từ khi bạn bắt đầu.
+
+Quick question: Bạn đã [key action] chưa?
+
+□ Rồi! → Great! Reply và kể tôi nghe kết quả
+□ Chưa → [CTA: Get help from our team]
+
+Here to help,
+[Your name]
+```
+
+```
+Day 14: Success Story
+Subject: [Customer] đã đạt [Result] với [Product]
+
+Hi [Name],
+
+Muốn share một story...
+
+[Customer name] đã từng gặp khó với [problem].
+Sau khi dùng [Product]:
+✅ [Result 1]
+✅ [Result 2]
+✅ [Result 3]
+
+Full case study: [Link]
+
+You're on the same path!
+[Your name]
+```
+
+```
+Day 30: Value Check
+Subject: Tháng đầu tiên - how's it going?
+
+Hi [Name],
+
+Đã 30 ngày! 🎉
+
+Quick recap stats của bạn:
+📊 [Metric 1]: [Value]
+📊 [Metric 2]: [Value]
+📊 [Metric 3]: [Value]
+
+Mục tiêu tháng sau: [Suggested goal]
+
+Feedback? Reply email này - I read everything!
+
+[Your name]
+```
+
+### Phase 3: Loyalty & Rewards Programs
+
+#### Loyalty Program Structures
+```
+POINTS-BASED:
+Earn: 1 point per $1 spent
+Redeem: 100 points = $1 discount
+
+Tiers:
+- Bronze: 0-499 points (1x earning)
+- Silver: 500-999 points (1.5x earning)
+- Gold: 1000+ points (2x earning)
+
+TIER-BASED BENEFITS:
+| Tier | Benefit 1 | Benefit 2 | Benefit 3 |
+|------|-----------|-----------|-----------|
+| Bronze | Free shipping >$50 | Birthday gift | Early access |
+| Silver | Free shipping all | 10% discount | Priority support |
+| Gold | Free express shipping | 20% discount | VIP events |
+
+SUBSCRIPTION-BASED:
+Membership fee: $X/month or $Y/year
+Benefits:
+- Free shipping always
+- Exclusive discounts (15-25%)
+- Members-only products
+- Early access to sales
+```
+
+#### VIP Customer Program
+```
+VIP CRITERIA:
+Top 10% by:
+- Lifetime value
+- Order frequency
+- Engagement score
+
+VIP BENEFITS:
+🌟 Dedicated account manager
+🌟 Priority support (skip queue)
+🌟 Exclusive events/webinars
+🌟 Beta access to new features
+🌟 Custom integrations/solutions
+🌟 Annual business review
+🌟 Co-marketing opportunities
+```
+
+### Phase 4: Upsell & Cross-Sell
+
+#### Upsell Framework
+```
+WHEN TO UPSELL:
+✅ User hitting plan limits (usage-based)
+✅ Feature request for premium tier
+✅ High engagement scores
+✅ ROI demonstrated
+✅ After positive NPS/review
+
+UPSELL MESSAGING:
+"You're getting great results with [Plan].
+Upgrade to [Higher Plan] to:
+- [Benefit 1 specific to usage]
+- [Benefit 2 specific to usage]
+- [Benefit 3 specific to usage]
+
+Special offer: [Incentive]"
+```
+
+#### Cross-Sell Triggers
+```
+E-COMMERCE:
+After purchase of [Product A]:
+→ Recommend [Related Product B]
+→ Recommend [Accessory C]
+
+Example:
+Bought: Running shoes
+Cross-sell: Running socks, fitness tracker, water bottle
+
+SAAS:
+Using [Feature A] heavily:
+→ Recommend [Add-on Product B]
+
+Example:
+Using: Email marketing
+Cross-sell: Landing page builder, CRM integration
+```
+
+#### Upsell Email Template
+```
+Subject: [Name], bạn đã sẵn sàng cho level tiếp theo?
+
+Hi [Name],
+
+I noticed some exciting things about your account:
+📈 [Usage stat 1] - up [X]% this month
+📈 [Usage stat 2] - hitting [Y]% of limit
+📈 [Usage stat 3] - power user status!
+
+You're getting great results, and I think you're ready 
+for [Higher Plan] to unlock:
+
+✅ [Premium Feature 1] - [specific benefit for them]
+✅ [Premium Feature 2] - [specific benefit for them]
+✅ [Premium Feature 3] - [specific benefit for them]
+
+Because you're a valued customer:
+🎁 [Special offer: X% off first 3 months]
+
+[CTA: See Upgrade Options]
+
+Questions? Happy to chat!
+[Your name]
+```
+
+### Phase 5: Win-Back Campaigns
+
+#### Win-Back Sequence (Churned Customers)
+
+**Email 1: We Miss You (Day 7 after churn)**
+```
+Subject: Chúng tôi nhớ bạn, [Name] 💔
+
+Hi [Name],
+
+Nhận thấy bạn đã rời đi...
+
+Có phải vì [common reason 1]?
+Hoặc [common reason 2]?
+
+Dù lý do gì, tôi muốn bạn biết:
+Cửa luôn mở. 🚪
+
+Nếu muốn quay lại:
+[CTA: Reactivate Account]
+
+Feedback giúp chúng tôi cải thiện:
+[Link: 1-min survey]
+
+Miss having you,
+[Your name]
+```
+
+**Email 2: What's New (Day 14)**
+```
+Subject: Rất nhiều thứ mới kể từ khi bạn đi...
+
+Hi [Name],
+
+Kể từ lần cuối:
+
+🆕 [New Feature 1] - [Benefit]
+🆕 [New Feature 2] - [Benefit]
+🛠️ [Improvement] - [Based on feedback like yours]
+
+Muốn xem có gì mới?
+[CTA: Take a Tour]
+
+[Your name]
+```
+
+**Email 3: Special Offer (Day 30)**
+```
+Subject: Một offer đặc biệt chỉ cho bạn, [Name]
+
+Hi [Name],
+
+Tôi được phép offer bạn một deal đặc biệt:
+
+🎁 [Offer: 50% off for 3 months / Free month / etc.]
+
+Đây là offer tốt nhất chúng tôi có thể đưa ra.
+Valid trong 7 ngày.
+
+[CTA: Claim Your Offer]
+
+Hope to see you back!
+[Your name]
+```
+
+**Email 4: Last Chance (Day 45)**
+```
+Subject: Final goodbye, [Name]? 😢
+
+Hi [Name],
+
+Đây là email cuối cùng tôi gửi về việc quay lại.
+
+Nếu bạn muốn cho [Product] một cơ hội khác:
+[CTA: Reactivate Now]
+
+Nếu không, tôi hiểu.
+Thanks for being a customer.
+
+Take care,
+[Your name]
+
+P.S. Offer [X]% off vẫn còn hiệu lực đến [date].
+```
+
+### Phase 6: Customer Feedback Loop
+
+#### NPS Survey Implementation
+```
+NPS QUESTION:
+"On a scale of 0-10, how likely are you to 
+recommend [Product] to a friend or colleague?"
+
+FOLLOW-UP BY SCORE:
+Promoters (9-10): "What do you love most?"
+Passives (7-8): "What would make it a 10?"
+Detractors (0-6): "What went wrong?"
+
+TIMING:
+- After key milestones (30, 90, 180 days)
+- After support interaction
+- Quarterly for long-term customers
+```
+
+#### Feedback Action Framework
+```
+FEEDBACK TYPE → ACTION
+
+Feature request → Add to roadmap, notify when shipped
+Bug report → Prioritize fix, follow up when resolved
+Complaint → Immediate response, escalate if needed
+Praise → Thank, ask for review/testimonial
+Suggestion → Acknowledge, evaluate feasibility
+```
+
+### Phase 7: Output
+
+1. **Customer Health Dashboard**
+   - Health score template
+   - Churn risk indicators
+   - Segment definitions
+
+2. **Retention Email Sequences**
+   - Onboarding (5-7 emails)
+   - Re-engagement (3 emails)
+   - Win-back (4 emails)
+
+3. **Loyalty Program Design**
+   - Program structure
+   - Tier benefits
+   - VIP criteria
+
+4. **Upsell/Cross-Sell Playbook**
+   - Trigger definitions
+   - Messaging templates
+   - Offer structures
+
+5. **Feedback System**
+   - NPS implementation
+   - Survey templates
+   - Action framework
+
+## Retention KPI Benchmarks
+
+| Metric | Poor | Average | Good | Excellent |
+|--------|------|---------|------|-----------|
+| Monthly Churn | >5% | 3-5% | 1-3% | <1% |
+| NPS | <0 | 0-30 | 30-50 | 50+ |
+| Repeat Purchase Rate | <20% | 20-30% | 30-40% | 40%+ |
+| Customer LTV:CAC | <3x | 3-4x | 4-5x | 5x+ |
+
+## Ví dụ sử dụng
+
+```
+User: /retention-nurture
+Business: SaaS - Email Marketing Platform
+Customers: 2,000 paying customers
+Churn Rate: 5% monthly (want to reduce to 2%)
+AOV: $99/month
+Segments: SMB, Mid-market, Enterprise
+```
+
+## Related Workflows
+- `/email-automate` - Email sequence automation
+- `/lead-generate` - Convert retained customers to advocates
+- `/analytics-report` - Track retention metrics

package/workflows/video-launch.md

@@ -0,0 +1,153 @@
+---
+description: Chiến lược video marketing cho YouTube/TikTok/Reels
+---
+
+# /video-launch - Video Marketing Strategy
+
+## Mục đích
+Xây dựng chiến lược video marketing toàn diện cho đa nền tảng (YouTube, TikTok, Reels). Workflow này cung cấp kịch bản mẫu (scripts), quy trình sản xuất, và hướng dẫn tối ưu SEO video.
+
+## Input cần cung cấp
+- Primary Platform (YouTube, TikTok, Reels/Shorts)
+- Video Goal (Awareness, Education, Conversion)
+- Target Audience
+- Key Message / Topic
+- Resources (Camera, Mic, Editor availability)
+
+## Workflow
+
+### Phase 1: Video Content Strategy
+
+#### Platform Fit Matrix
+```
+YouTube (Long-form):
+- Length: 5-20 mins
+- Goal: Deep education, detailed review, storytelling
+- Shelf-life: Long (years) - SEO driven
+
+TikTok / Reels / Shorts (Short-form):
+- Length: 15-60 secs
+- Goal: Virality, quick tips, entertainment
+- Shelf-life: Short (days) - Algorithm driven
+
+LinkedIn / Facebook Video:
+- Length: 1-3 mins
+- Goal: Professional branding, community engagement
+- Shelf-life: Medium (weeks)
+```
+
+#### Content Pillars
+1. **Educational / How-to:** Giải quyết vấn đề cụ thể (Searchable).
+2. **Entertainment / Story:** Kết nối cảm xúc (Shareable).
+3. **Product / Sales:** Demo tính năng, case study (Convertible).
+4. **Behind the Scenes:** Xây dựng niềm tin (Relatable).
+
+### Phase 2: Script Templates
+
+#### 1. The Educational Hook (YouTube)
+**Time: 0:00 - 0:45**
+```
+The Hook: "Trong video này, tôi sẽ chỉ cho bạn cách [Achieve Result] mà không cần [Pain Point]."
+
+The Agitate: "Hầu hết mọi người đều gặp khó khăn khi [Problem] và dẫn đến [Bad Outcome]."
+
+The Solution Tease: "Nhưng thực ra chỉ có 3 bước đơn giản để giải quyết vấn đề này."
+
+The Intro: "Chào, tôi là [Name], và đây là channel giúp bạn [Value Proposition]."
+```
+
+#### 2. The Viral Short (TikTok/Reels)
+**Total Time: 30-60s**
+```
+0:00-0:03 (The Scroll Stopper):
+Visual: [Gương mặt biểu cảm / Hành động lạ]
+Text overlay: "Đừng làm [Mistake] nếu bạn muốn [Goal]!"
+
+0:03-0:20 (The Value):
+"Đây là bí mật: [Share tip nhanh / Hack]"
+[Show demo visually]
+
+0:20-0:25 (The Twist/Result):
+"Và kết quả là? [Show before/after]"
+
+0:25-0:30 (The CTA):
+"Follow để biết thêm mẹo về [Topic] nhé!"
+```
+
+### Phase 3: Production Checklist
+
+#### Pre-production
+- [ ] Keyword research (dùng TubeBuddy/VidIQ)
+- [ ] Finalize script & storyboard
+- [ ] Prepare props/location
+- [ ] Lighting check (Key light, Fill light)
+- [ ] Test audio (Dùng lapel mic nếu có thể)
+
+#### Production (Filming)
+- [ ] Clean lens
+- [ ] 4K resolution (nếu máy hỗ trợ) hoặc 1080p 60fps
+- [ ] Quy tắc 1/3 (Rule of thirds)
+- [ ] Quay B-roll (cảnh chèn) để giữ attention
+
+#### Post-production (Editing)
+- [ ] **J-cuts & L-cuts:** Để audio nối tiếp mượt mà.
+- [ ] **Pattern Interrupts:** Thay đổi góc máy/zoom mỗi 5-10s (giữ retention).
+- [ ] **Captions/Subtitles:** Bắt buộc cho social video (85% xem không tiếng).
+- [ ] **Call to Action (CTA):** Visual + Audio.
+
+### Phase 4: SEO & Distribution
+
+#### YouTube SEO Optimization
+```
+Title: Chứa Primary Keyword ở đầu dòng.
+Ex: "SEO cho người mới: Hướng dẫn từ A-Z (2025)"
+
+Description:
+- Đoạn 1: Tóm tắt chứa keyword (2 dòng đầu cực quan trọng).
+- Timestamps: 0:00 Intro, 1:20 Tip 1... (Google index cái này).
+- Hashtags: #Keyword1 #Keyword2 (Max 3).
+- Links: Lead magnet, Product, Socials.
+
+Tags:
+- Keyword chính, Keyword variations, Brand name, Competitor names (careful).
+
+Thumbnail:
+- Khuôn mặt cảm xúc (Surprise/Happy).
+- Text to, rõ ràng (<5 từ).
+- High contrast colors.
+```
+
+#### Repurposing Workflow
+1. **Master Video (YouTube 10m):**
+   - Cut thành 3-5 Shorts/TikToks (lấy key highlights).
+   - Transcribe thành Blog Post.
+   - Screenshot làm LinkedIn Carousel.
+   - Trích quote làm Tweet/Threads.
+
+### Phase 5: Output
+
+1. **Video Script Document** (Hook, Body, CTA).
+2. **Shot List** (Các cảnh cần quay).
+3. **SEO Metadata** (Title, Description, Tags).
+4. **Thumbnail Concepts** (3 options).
+5. **Distribution Plan** (Lịch post & repurpose).
+
+## Engagement Metrics to Watch
+| Metric | Benchmark (Good) | Action if Low |
+|--------|------------------|---------------|
+| CTR (Click-through) | 4-6% | Thay đổi Thumbnail & Title |
+| AVD (Retention) | >40% | Cải thiện Script & Edit (cắt bỏ đoạn chán) |
+| Engagement (Like/Cmt) | >5% | Kêu gọi CTA mạnh mẽ hơn, hỏi câu hỏi |
+
+## Ví dụ sử dụng
+```
+User: /video-launch
+Platform: TikTok
+Topic: "Mẹo dùng Excel cho kế toán"
+Goal: Tăng follow cho kênh đào tạo
+```
+
+## Related Workflows
+- `/content-create` - Ý tưởng content chung
+- `/social-engage` - Quản lý comment sau khi post
+- `/seo-audit` - Keyword research framework