@pipyl/antigravity-marketing-workflows 1.0.1 → 2.0.0

package/workflows/brand-identity.md

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+---
+description: Xây dựng và duy trì nhận diện thương hiệu nhất quán
+---
+
+# /brand-identity - Brand Strategy & Identity
+
+## Mục đích
+Xây dựng và duy trì nhận diện thương hiệu nhất quán. Workflow này cung cấp frameworks để định nghĩa brand voice, visual identity, messaging, và brand guidelines.
+
+## Input cần cung cấp
+- Company/Product name
+- Industry và target market
+- Core values và mission
+- Key competitors
+- Current brand assets (nếu có)
+
+## Workflow
+
+### Phase 1: Brand Foundation
+
+#### Brand Purpose Framework
+```
+WHY (Purpose):
+→ Why does your brand exist beyond making money?
+→ What positive change do you want to create?
+
+HOW (Values):
+→ How do you behave and operate?
+→ What principles guide your decisions?
+
+WHAT (Products/Services):
+→ What do you offer?
+→ What problems do you solve?
+```
+
+#### Brand Pillars Template
+```
+┌─────────────────────────────────────────────┐
+│              BRAND PILLARS                  │
+├─────────────────────────────────────────────┤
+│                                             │
+│  MISSION                                    │
+│  [What you do and for whom]                 │
+│                                             │
+│  VISION                                     │
+│  [Where you're going, future state]         │
+│                                             │
+│  VALUES                                     │
+│  1. [Value 1] - [Brief description]         │
+│  2. [Value 2] - [Brief description]         │
+│  3. [Value 3] - [Brief description]         │
+│                                             │
+│  PROMISE                                    │
+│  [The commitment you make to customers]     │
+│                                             │
+└─────────────────────────────────────────────┘
+```
+
+#### Value Proposition Canvas
+```
+CUSTOMER PROFILE:
+┌─────────────────────────────────────────────┐
+│ Customer Jobs        │ Pains              │
+│ - [Job 1]           │ - [Pain 1]          │
+│ - [Job 2]           │ - [Pain 2]          │
+│ - [Job 3]           │ - [Pain 3]          │
+│                     │                      │
+│ Gains               │                      │
+│ - [Gain 1]          │                      │
+│ - [Gain 2]          │                      │
+└─────────────────────────────────────────────┘
+
+VALUE MAP:
+┌─────────────────────────────────────────────┐
+│ Products/Services   │ Pain Relievers      │
+│ - [Product 1]       │ - [How it relieves] │
+│ - [Product 2]       │ - [How it relieves] │
+│                     │                      │
+│ Gain Creators       │                      │
+│ - [How it creates]  │                      │
+│ - [How it creates]  │                      │
+└─────────────────────────────────────────────┘
+```
+
+### Phase 2: Brand Voice & Personality
+
+#### Brand Personality Archetypes
+```
+Choose 1 primary + 1 secondary:
+
+□ The Innocent - Optimistic, pure, simple
+□ The Sage - Wise, knowledgeable, informative
+□ The Explorer - Adventurous, pioneering, bold
+□ The Outlaw - Rebellious, disruptive, liberating
+□ The Magician - Transformative, visionary, inspiring
+□ The Hero - Brave, determined, confident
+□ The Lover - Passionate, sensual, intimate
+□ The Jester - Playful, humorous, irreverent
+□ The Everyman - Relatable, authentic, friendly
+□ The Caregiver - Nurturing, supportive, generous
+□ The Ruler - Authoritative, prestigious, leading
+□ The Creator - Innovative, artistic, imaginative
+```
+
+#### Voice Attributes Matrix
+```
+Primary Archetype: [Archetype Name]
+
+Voice Dimension:    [Brand is...]        [Brand is NOT...]
+───────────────────────────────────────────────────────────
+Formal ←→ Casual:   [Position]           [Opposite]
+Serious ←→ Playful: [Position]           [Opposite]
+Expert ←→ Friend:   [Position]           [Opposite]
+Reserved ←→ Bold:   [Position]           [Opposite]
+
+Example:
+Voice Dimension:    [We are...]          [We are NOT...]
+───────────────────────────────────────────────────────────
+Formal ←→ Casual:   Approachable         Stuffy/Corporate
+Serious ←→ Playful: Witty               Juvenile
+Expert ←→ Friend:   Knowledgeable       Condescending
+Reserved ←→ Bold:   Confident           Arrogant
+```
+
+#### Tone Variations by Context
+```
+| Context | Tone | Example |
+|---------|------|---------|
+| Website homepage | Confident, inspiring | "Transform your workflow" |
+| Error message | Helpful, calm | "Something went wrong. Let's fix it." |
+| Social media | Friendly, engaging | "Who else has felt this? 🙋" |
+| Customer support | Empathetic, solution-focused | "I understand. Here's how we can help." |
+| Email marketing | Personal, valuable | "Here's something just for you." |
+| Sales materials | Persuasive, clear | "See the difference in 30 days." |
+```
+
+### Phase 3: Messaging Framework
+
+#### Brand Positioning Statement
+```
+For [target audience]
+Who [statement of need/opportunity]
+[Brand name] is a [product category]
+That [statement of key benefit]
+Unlike [competitive alternative]
+Our product [statement of differentiation]
+```
+
+#### Key Messages by Audience
+```
+AUDIENCE 1: [Segment Name]
+├── Key Message: [Primary message]
+├── Supporting Points:
+│   ├── [Point 1]
+│   ├── [Point 2]
+│   └── [Point 3]
+└── Proof Points:
+    ├── [Statistic/case study]
+    └── [Testimonial reference]
+
+AUDIENCE 2: [Segment Name]
+├── Key Message: [Primary message]
+└── ...
+```
+
+#### Tagline & Headline Templates
+```
+Tagline Formulas:
+- [Action verb] your [noun] → "Unlock your potential"
+- [Adjective] [noun] for [audience] → "Smart tools for busy teams"
+- [Benefit] without [pain] → "Results without the hassle"
+- The [category] that [differentiator] → "The CRM that thinks ahead"
+
+Headline Formulas:
+- How to [achieve goal] in [timeframe]
+- [Number] ways to [benefit]
+- Stop [pain point], start [gain]
+- The [secret/unexpected thing] about [topic]
+- Why [audience] are [action/result]
+```
+
+### Phase 4: Visual Identity Guidelines
+
+#### Color Palette
+```
+PRIMARY COLORS:
+┌─────────────────────────────────────────────┐
+│ Primary Brand Color                         │
+│ HEX: #XXXXXX                               │
+│ RGB: R, G, B                               │
+│ Usage: Logo, CTAs, key elements            │
+├─────────────────────────────────────────────┤
+│ Secondary Brand Color                       │
+│ HEX: #XXXXXX                               │
+│ RGB: R, G, B                               │
+│ Usage: Accents, backgrounds                │
+└─────────────────────────────────────────────┘
+
+NEUTRAL COLORS:
+- Dark: #XXXXXX (Text, headers)
+- Medium: #XXXXXX (Subtext, borders)
+- Light: #XXXXXX (Backgrounds)
+- White: #FFFFFF
+
+ACCENT COLORS:
+- Success: #XXXXXX (Green)
+- Warning: #XXXXXX (Yellow)
+- Error: #XXXXXX (Red)
+- Info: #XXXXXX (Blue)
+```
+
+#### Typography
+```
+PRIMARY TYPEFACE:
+- Name: [Font Name]
+- Usage: Headlines, titles
+- Weights: Bold, Semibold
+
+SECONDARY TYPEFACE:
+- Name: [Font Name]
+- Usage: Body text, UI elements
+- Weights: Regular, Medium
+
+HIERARCHY:
+- H1: [Size]px / [Weight] / [Line height]
+- H2: [Size]px / [Weight] / [Line height]
+- H3: [Size]px / [Weight] / [Line height]
+- Body: [Size]px / [Weight] / [Line height]
+- Caption: [Size]px / [Weight] / [Line height]
+```
+
+#### Logo Usage Guidelines
+```
+CLEAR SPACE:
+[Diagram showing minimum padding around logo]
+- Minimum clear space = [X] height of logo mark
+
+MINIMUM SIZE:
+- Digital: [XX]px width minimum
+- Print: [X]mm width minimum
+
+ACCEPTABLE VARIATIONS:
+✅ Full color on light background
+✅ Full color on dark background
+✅ Monochrome (black)
+✅ Monochrome (white)
+✅ Horizontal lockup
+✅ Stacked lockup
+
+UNACCEPTABLE USAGE:
+❌ Stretched or distorted
+❌ Low contrast background
+❌ Rotated
+❌ With effects (shadows, glows)
+❌ Altered colors
+❌ Cropped
+```
+
+### Phase 5: Brand Application Examples
+
+#### Social Media Templates
+```
+Profile Elements:
+- Avatar: [Logo mark / full logo]
+- Cover: [Key visual + tagline]
+- Bio: [Character limit] - Include [elements]
+
+Post Templates:
+- Educational: [Image/carousel] + [Caption structure]
+- Promotional: [Image/video] + [CTA format]
+- Engagement: [Question/poll] + [Hashtag set]
+```
+
+#### Email Design
+```
+Header:
+- Logo placement: [Position]
+- Background: [Color]
+
+Body:
+- Font: [Typeface, size]
+- Link color: [Hex]
+- Button style: [Specs]
+
+Footer:
+- Elements: [Logo, social, unsubscribe]
+```
+
+### Phase 6: Output
+
+1. **Brand Strategy Document**
+   - Mission, Vision, Values
+   - Brand pillars
+   - Value proposition
+
+2. **Voice & Tone Guide**
+   - Personality archetypes
+   - Voice attributes
+   - Do's and Don'ts
+
+3. **Messaging Framework**
+   - Positioning statement
+   - Key messages by audience
+   - Taglines and headlines
+
+4. **Visual Identity Guide**
+   - Color palette
+   - Typography
+   - Logo usage
+   - Imagery style
+
+5. **Brand Application Templates**
+   - Social media
+   - Email
+   - Presentations
+   - Website
+
+## Brand Consistency Checklist
+
+- [ ] All materials use approved color palette
+- [ ] Typography follows hierarchy guidelines
+- [ ] Logo is used correctly with clear space
+- [ ] Messaging aligns with brand voice
+- [ ] Imagery style is consistent
+- [ ] CTAs use brand styling
+[Previous content...]
+
+## Brand Audit Checklist
+Sử dụng trước khi rebrand hoặc định kỳ 6 tháng:
+
+- [ ] **Visual Consistency:** Logo, màu sắc, font có đồng nhất trên Web, Social, Email, Print không?
+- [ ] **Voice Consistency:** Tone giọng trên Support ticket có khớp với Marketing copy không?
+- [ ] **Competitive Check:** Brand của bạn có trông quá giống đối thủ mới nổi nào không?
+- [ ] **Audience Resonance:** Brand message hiện tại có còn phù hợp với khách hàng mục tiêu không?
+- [ ] **Internal Alignment:** Nhân viên có hiểu và thuộc Mission/Values không?
+
+## Ví dụ sử dụng
+
+```
+User: /brand-identity
+Company: TechFlow - B2B SaaS
+Industry: Project Management Software
+Target: SMB Marketing Teams
+Values: Simplicity, Transparency, Innovation
+Current: Have logo, need full brand system
+```
+
+## Related Workflows
+- `/content-create` - Apply brand voice to content
+- `/social-engage` - Brand consistency on social
+- `/marketing-campaign` - Brand-aligned campaigns

package/workflows/competitor-spy.md

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+---
+description: Phân tích và theo dõi đối thủ cạnh tranh toàn diện
+---
+
+# /competitor-spy - Competitor Intelligence
+
+## Mục đích
+Phân tích và theo dõi đối thủ cạnh tranh một cách hệ thống. Workflow này cung cấp frameworks để nghiên cứu competitor về product, marketing, content, và pricing để tìm competitive advantages.
+
+## Input cần cung cấp
+- Your company/product overview
+- Main competitors (2-5 companies)
+- Industry/Market segment
+- Analysis focus (Product, Marketing, Pricing, Content)
+- Current competitive position
+
+## Workflow
+
+### Phase 1: Competitor Identification
+
+#### Direct vs Indirect Competitors
+```
+Direct Competitors:
+→ Same product/service, same target market
+→ Customers actively compare you
+
+Indirect Competitors:
+→ Different product, same problem solved
+→ Alternative solutions customers consider
+
+Aspirational Competitors:
+→ Larger players you want to become
+→ Best practices to learn from
+```
+
+#### Competitor Research Checklist
+- [ ] Company size và founding date
+- [ ] Funding và revenue estimates
+- [ ] Target market và positioning
+- [ ] Key products/features
+- [ ] Pricing model
+- [ ] Marketing channels
+- [ ] Tech stack
+- [ ] Team/leadership
+
+### Phase 2: Product Analysis
+
+#### Feature Comparison Matrix
+```
+| Feature         | You | Comp A | Comp B | Comp C |
+|-----------------|-----|--------|--------|--------|
+| Core Feature 1  | ✅  | ✅     | ❌     | ✅     |
+| Core Feature 2  | ✅  | ✅     | ✅     | ❌     |
+| Feature 3       | ✅  | ❌     | ✅     | ✅     |
+| Feature 4       | ❌  | ✅     | ✅     | ❌     |
+| Feature 5       | ✅  | ✅     | ❌     | ❌     |
+
+Legend: ✅ Has | ❌ Missing | 🔄 Partial
+```
+
+#### UX/UI Comparison
+```
+Evaluate each competitor:
+- Onboarding experience (1-10)
+- Learning curve (1-10)
+- Design quality (1-10)
+- Mobile experience (1-10)
+- Speed/Performance (1-10)
+
+Capture screenshots of:
+- Homepage
+- Pricing page
+- Key product screens
+- Checkout/signup flow
+```
+
+#### Product Differentiation Map
+```
+                    Premium
+                       ↑
+           [Comp C]    |    [You]
+                       |
+    Simple ←───────────┼───────────→ Advanced
+                       |
+           [Comp A]    |    [Comp B]
+                       ↓
+                    Budget
+```
+
+### Phase 3: Pricing Analysis
+
+#### Pricing Structure Comparison
+```
+| Competitor | Model | Entry Price | Mid-tier | Enterprise |
+|------------|-------|-------------|----------|------------|
+| You        | [Model] | $X/mo    | $X/mo    | Custom     |
+| Comp A     | [Model] | $X/mo    | $X/mo    | $X/mo      |
+| Comp B     | [Model] | Free     | $X/mo    | Custom     |
+| Comp C     | [Model] | $X/mo    | $X/mo    | $X/mo      |
+
+Models: Per-user, Per-seat, Flat-rate, Usage-based, Freemium
+```
+
+#### Value-Based Analysis
+```
+Calculate cost per core benefit:
+- Cost per user
+- Cost per feature
+- Cost per transaction
+- Cost per storage unit
+
+Price/Value Perception:
+🟢 Better value than competitors
+🟡 Comparable value
+🔴 Worse value (need justification)
+```
+
+### Phase 4: Marketing Analysis
+
+#### Channel Presence Assessment
+```
+| Channel      | You | Comp A | Comp B | Notes |
+|--------------|-----|--------|--------|-------|
+| SEO          | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐   | [Notes] |
+| Paid Search  | ⭐⭐  | ⭐⭐⭐⭐ | ⭐⭐⭐  | [Notes] |
+| Social Media | ⭐⭐⭐ | ⭐⭐   | ⭐⭐⭐⭐ | [Notes] |
+| Content      | ⭐⭐⭐⭐| ⭐⭐⭐  | ⭐⭐   | [Notes] |
+| Email        | ⭐⭐  | ⭐⭐⭐⭐ | ⭐⭐⭐  | [Notes] |
+
+Rating: ⭐ = Minimal, ⭐⭐⭐⭐⭐ = Dominant
+```
+
+#### Social Media Competitive Analysis
+```
+Platform: [LinkedIn/Twitter/Facebook/Instagram]
+
+| Metric        | You   | Comp A | Comp B |
+|---------------|-------|--------|--------|
+| Followers     | X,XXX | X,XXX  | X,XXX  |
+| Posting Freq  | X/week| X/week | X/week |
+| Avg Engagement| X.X%  | X.X%   | X.X%   |
+| Top Content   | [Type]| [Type] | [Type] |
+
+Content Themes:
+- Comp A focuses on: [themes]
+- Comp B focuses on: [themes]
+- Opportunity for you: [gap]
+```
+
+#### Paid Ads Analysis
+```
+Tools: SpyFu, SEMrush, SimilarWeb, Facebook Ad Library
+
+Google Ads:
+- Keywords targeting: [list]
+- Estimated monthly spend: $X,XXX
+- Top performing ads: [examples]
+
+Facebook/Meta:
+- Ad types: [carousel, video, static]
+- Messaging themes: [themes]
+- Target audiences: [observations]
+
+Landing Pages:
+- Main value props: [list]
+- CTA strategy: [observations]
+- Social proof used: [examples]
+```
+
+### Phase 5: Content & SEO Analysis
+
+#### Keyword Gap Analysis
+```
+Keywords Competitors Rank For (That You Don't):
+| Keyword | Comp A Rank | Comp B Rank | Monthly Volume | Difficulty |
+|---------|-------------|-------------|----------------|------------|
+| [kw 1]  | #3          | #7          | 5,400          | 45         |
+| [kw 2]  | #1          | #5          | 3,200          | 38         |
+| [kw 3]  | #8          | #2          | 8,100          | 52         |
+
+Priority Keywords to Target:
+1. [High volume, low difficulty, high intent]
+2. [Medium volume, low difficulty, high relevance]
+```
+
+#### Content Gap Analysis
+```
+Topics Covered by Competitors:
+| Topic              | Comp A | Comp B | You | Action |
+|--------------------|--------|--------|-----|--------|
+| [Topic 1]          | ✅     | ✅     | ❌  | Create |
+| [Topic 2]          | ✅     | ❌     | ❌  | Create |
+| [Topic 3]          | ❌     | ✅     | ✅  | Improve|
+| [Topic 4]          | ❌     | ❌     | ✅  | Unique!|
+
+Content Types Used:
+- Blog posts
+- Ebooks/Guides
+- Webinars
+- Case studies
+- Tools/Calculators
+- Templates
+```
+
+#### Backlink Competitive Analysis
+```
+Domain Metrics Comparison:
+| Metric           | You | Comp A | Comp B |
+|------------------|-----|--------|--------|
+| Domain Rating    | XX  | XX     | XX     |
+| Total Backlinks  | X,XXX| X,XXX | X,XXX |
+| Referring Domains| XXX | XXX    | XXX    |
+
+Top Linking Domains to Competitors:
+- [Domain 1] → Link opportunity
+- [Domain 2] → Link opportunity
+- [Domain 3] → Link opportunity
+```
+
+### Phase 6: SWOT Analysis
+
+#### Competitive SWOT Template
+```
+┌────────────────────────┬────────────────────────┐
+│      STRENGTHS         │      WEAKNESSES        │
+│                        │                        │
+│ • [Internal positive]  │ • [Internal negative]  │
+│ • [What you do well]   │ • [Where you lag]      │
+│ • [Unique advantages]  │ • [Resource gaps]      │
+│                        │                        │
+├────────────────────────┼────────────────────────┤
+│     OPPORTUNITIES      │       THREATS          │
+│                        │                        │
+│ • [External positive]  │ • [External negative]  │
+│ • [Market gaps]        │ • [Competitor moves]   │
+│ • [Trend to leverage]  │ • [Market changes]     │
+│                        │                        │
+└────────────────────────┴────────────────────────┘
+```
+
+#### Competitive Positioning Statement
+```
+For [target customer]
+Who [need/problem]
+[Product] is a [category]
+That [key benefit/differentiator]
+Unlike [main competitor]
+We [unique value proposition]
+```
+
+### Phase 7: Action Items
+
+#### Quick Wins (Do This Week)
+```
+🎯 Immediate Actions:
+1. [Action based on finding]
+2. [Action based on finding]
+3. [Action based on finding]
+```
+
+#### Strategic Initiatives (This Quarter)
+```
+📈 Medium-term Priorities:
+1. [Initiative + expected impact]
+2. [Initiative + expected impact]
+3. [Initiative + expected impact]
+[Previous content...]
+
+#### Manual Research Hacks (Zero Cost)
+```
+1. **Google Operators:**
+   - `site:competitor.com` → Xem tất cả pages được index
+   - `site:competitor.com "marketing automation"` → Xem họ viết gì về topic này
+   - `related:competitor.com` → Tìm đối thủ tương tự
+
+2. **Ad Library Hack:**
+   - Vào Facebook Ad Library → Search brand name → Xem active ads = biết họ đang push gì.
+
+3. **User Reviews Mining:**
+   - Vào G2/Capterra/Trustpilot → Lọc 3-star reviews (thật nhất) → Tìm recurring complaints = cơ hội cho bạn.
+
+4. **Newsletter Spy:**
+   - Subscribe newsletter của họ bằng email cá nhân → Lưu vào folder riêng → Phân tích tần suất và nội dung.
+```
+
+#### Monitoring Setup
+```
+Set up alerts for:
+- Google Alerts: [competitor names]
+- Social mentions: [competitor handles]
+- Pricing changes: [pricing page monitoring]
+- New features: [product update pages]
+- Job postings: [LinkedIn, careers pages]
+```
+
+### Phase 8: Output
+
+1. **Competitor Profile Cards**
+   - Company overview
+   - Product summary
+   - Marketing approach
+   - Pricing info
+
+2. **Comparison Matrix**
+   - Feature comparison
+   - Pricing comparison
+   - Channel comparison
+
+3. **Gap Analysis Report**
+   - Content gaps
+   - Keyword gaps
+   - Feature gaps
+
+4. **SWOT Analysis**
+   - Per competitor
+   - Aggregated view
+
+5. **Action Plan**
+   - Quick wins
+   - Strategic initiatives
+   - Monitoring cadence
+
+## Competitive Intelligence Tools
+
+| Purpose | Free Tools | Paid Tools |
+|---------|------------|------------|
+| SEO | Ubersuggest, MozBar | Ahrefs, SEMrush |
+| Ads | Facebook Ad Library | SpyFu, iSpionage |
+| Social | Native analytics | Sprout, Brandwatch |
+| Traffic | SimilarWeb (limited) | SimilarWeb Pro |
+| Tech | BuiltWith, Wappalyzer | BuiltWith Pro |
+| Pricing | Manual research | Kompyte, Crayon |
+
+## Update Frequency
+
+| Analysis Type | Frequency | Trigger Events |
+|---------------|-----------|----------------|
+| Pricing | Monthly | Price change detected |
+| Features | Monthly | Product update |
+| Content | Bi-weekly | New content published |
+| Social | Weekly | Ongoing |
+| Full Analysis | Quarterly | Strategic planning |
+
+## Ví dụ sử dụng
+
+```
+User: /competitor-spy
+Company: AI Marketing Automation SaaS
+Competitors: HubSpot, Mailchimp, ActiveCampaign
+Industry: Marketing Technology
+Focus: Product features và Pricing
+Position: Challenger brand
+```
+
+## Related Workflows
+- `/marketing-campaign` - Use insights for campaign planning
+- `/seo-audit` - Deep dive on SEO competition
+- `/content-create` - Create content for gaps identified