npm - @mytechtoday/augment-extensions - Versions diffs - 0.2.0 → 0.5.0 - Mend

@mytechtoday/augment-extensions 0.2.0 → 0.5.0

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package/augment-extensions/domain-rules/marketing-standards/seo-sales-marketing/examples/email-newsletter-example.md ADDED Viewed

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+# Email Newsletter Example
+## Overview
+Responsive HTML email newsletter template with mobile-first design, CAN-SPAM compliance, and best practices for deliverability and engagement.
+---
+## HTML Email Template
+```html
+<!DOCTYPE html>
+<html lang="en">
+<head>
+  <meta charset="UTF-8">
+  <meta name="viewport" content="width=device-width, initial-scale=1.0">
+  <meta http-equiv="X-UA-Compatible" content="IE=edge">
+  <title>Monthly Newsletter - January 2026</title>
+  <style>
+    /* Reset styles */
+    body, table, td, a { -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; }
+    table, td { mso-table-lspace: 0pt; mso-table-rspace: 0pt; }
+    img { -ms-interpolation-mode: bicubic; border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none; }
+    /* Base styles */
+    body {
+      margin: 0;
+      padding: 0;
+      width: 100% !important;
+      font-family: Arial, Helvetica, sans-serif;
+      background-color: #f4f4f4;
+    }
+    /* Container */
+    .email-container {
+      max-width: 600px;
+      margin: 0 auto;
+      background-color: #ffffff;
+    }
+    /* Header */
+    .header {
+      background-color: #0066cc;
+      padding: 20px;
+      text-align: center;
+    }
+    .header img {
+      max-width: 200px;
+      height: auto;
+    }
+    /* Content */
+    .content {
+      padding: 30px 20px;
+    }
+    .content h1 {
+      color: #333333;
+      font-size: 24px;
+      margin: 0 0 20px 0;
+      line-height: 1.3;
+    }
+    .content h2 {
+      color: #0066cc;
+      font-size: 20px;
+      margin: 30px 0 15px 0;
+    }
+    .content p {
+      color: #666666;
+      font-size: 16px;
+      line-height: 1.6;
+      margin: 0 0 15px 0;
+    }
+    /* Button */
+    .button {
+      display: inline-block;
+      padding: 14px 30px;
+      background-color: #0066cc;
+      color: #ffffff !important;
+      text-decoration: none;
+      border-radius: 5px;
+      font-weight: bold;
+      margin: 10px 0;
+    }
+    .button:hover {
+      background-color: #0052a3;
+    }
+    /* Article card */
+    .article-card {
+      border: 1px solid #e0e0e0;
+      border-radius: 8px;
+      padding: 20px;
+      margin: 20px 0;
+    }
+    .article-card img {
+      max-width: 100%;
+      height: auto;
+      border-radius: 5px;
+      margin-bottom: 15px;
+    }
+    /* Footer */
+    .footer {
+      background-color: #333333;
+      color: #ffffff;
+      padding: 30px 20px;
+      text-align: center;
+      font-size: 14px;
+    }
+    .footer a {
+      color: #ffffff;
+      text-decoration: underline;
+    }
+    .social-links {
+      margin: 20px 0;
+    }
+    .social-links a {
+      display: inline-block;
+      margin: 0 10px;
+    }
+    /* Mobile responsive */
+    @media only screen and (max-width: 600px) {
+      .content h1 { font-size: 20px !important; }
+      .content h2 { font-size: 18px !important; }
+      .content p { font-size: 14px !important; }
+      .button { display: block !important; width: 100% !important; }
+    }
+  </style>
+</head>
+<body>
+  <!-- Preheader text (hidden but shows in inbox preview) -->
+  <div style="display: none; max-height: 0; overflow: hidden;">
+    Your monthly dose of insights, tips, and updates from [Company Name]
+  </div>
+  <!-- Email container -->
+  <table role="presentation" cellspacing="0" cellpadding="0" border="0" width="100%">
+    <tr>
+      <td style="padding: 20px 0;">
+        <table role="presentation" cellspacing="0" cellpadding="0" border="0" class="email-container">
+          <!-- Header -->
+          <tr>
+            <td class="header">
+              <img src="https://cdn.example.com/logo-white.png" alt="Company Logo" width="200">
+            </td>
+          </tr>
+          <!-- Main content -->
+          <tr>
+            <td class="content">
+              <h1>Welcome to Our January Newsletter! 🎉</h1>
+              <p>Hi {{first_name}},</p>
+              <p>Happy New Year! We're excited to share what's new this month, including product updates, helpful resources, and exclusive offers just for you.</p>
+              <!-- Featured article -->
+              <div class="article-card">
+                <img src="https://cdn.example.com/featured-article.jpg" alt="Featured Article">
+                <h2>10 Strategies to Boost Your Productivity in 2026</h2>
+                <p>Discover proven techniques to maximize your efficiency and achieve your goals this year.</p>
+                <a href="https://example.com/article/productivity-2026" class="button">Read More</a>
+              </div>
+              <!-- Product update -->
+              <h2>🚀 New Feature: AI-Powered Analytics</h2>
+              <p>We've just launched our most requested feature! Get instant insights from your data with our new AI-powered analytics dashboard.</p>
+              <a href="https://example.com/features/ai-analytics" class="button">Try It Now</a>
+              <!-- Blog posts -->
+              <h2>📚 Latest from Our Blog</h2>
+              <p><strong><a href="https://example.com/blog/post-1">How to Optimize Your Workflow</a></strong><br>
+              Learn the secrets to streamlining your daily tasks.</p>
+              <p><strong><a href="https://example.com/blog/post-2">Customer Success Story: Acme Corp</a></strong><br>
+              See how Acme Corp increased revenue by 150% using our platform.</p>
+              <p><strong><a href="https://example.com/blog/post-3">5 Common Mistakes to Avoid</a></strong><br>
+              Don't fall into these traps - here's what to watch out for.</p>
+              <!-- Special offer -->
+              <div style="background-color: #fff3cd; border-left: 4px solid #ffc107; padding: 15px; margin: 20px 0;">
+                <h2 style="margin-top: 0; color: #856404;">🎁 Exclusive Offer for Subscribers</h2>
+                <p style="color: #856404; margin-bottom: 10px;">Get 20% off any annual plan this month! Use code <strong>JAN2026</strong> at checkout.</p>
+                <a href="https://example.com/pricing?code=JAN2026" class="button" style="background-color: #ffc107; color: #000000 !important;">Claim Your Discount</a>
+              </div>
+              <!-- Upcoming events -->
+              <h2>📅 Upcoming Events</h2>
+              <p><strong>Webinar: Mastering Data Analytics</strong><br>
+              January 25, 2026 at 2:00 PM EST<br>
+              <a href="https://example.com/webinar/data-analytics">Register Now</a></p>
+              <p><strong>Product Demo: New Features Walkthrough</strong><br>
+              February 1, 2026 at 11:00 AM EST<br>
+              <a href="https://example.com/demo/new-features">Save Your Spot</a></p>
+              <!-- Closing -->
+              <p style="margin-top: 30px;">Thanks for being part of our community! If you have any questions or feedback, just reply to this email.</p>
+              <p>Best regards,<br>
+              <strong>The [Company Name] Team</strong></p>
+            </td>
+          </tr>
+          <!-- Footer -->
+          <tr>
+            <td class="footer">
+              <!-- Social links -->
+              <div class="social-links">
+                <a href="https://twitter.com/company"><img src="https://cdn.example.com/icon-twitter.png" alt="Twitter" width="32"></a>
+                <a href="https://linkedin.com/company/company"><img src="https://cdn.example.com/icon-linkedin.png" alt="LinkedIn" width="32"></a>
+                <a href="https://facebook.com/company"><img src="https://cdn.example.com/icon-facebook.png" alt="Facebook" width="32"></a>
+              </div>
+              <!-- Company info -->
+              <p style="margin: 10px 0;">
+                <strong>[Company Name]</strong><br>
+                123 Main Street, Suite 100<br>
+                San Francisco, CA 94105
+              </p>
+              <!-- CAN-SPAM compliance -->
+              <p style="margin: 20px 0 10px 0; font-size: 12px; color: #999999;">
+                You're receiving this email because you subscribed to our newsletter.<br>
+                <a href="{{unsubscribe_url}}" style="color: #999999;">Unsubscribe</a> |
+                <a href="{{preferences_url}}" style="color: #999999;">Update Preferences</a> |
+                <a href="https://example.com/privacy" style="color: #999999;">Privacy Policy</a>
+              </p>
+              <p style="font-size: 12px; color: #999999;">
+                © 2026 [Company Name]. All rights reserved.
+              </p>
+            </td>
+          </tr>
+        </table>
+      </td>
+    </tr>
+  </table>
+</body>
+</html>
+```
+---
+## CAN-SPAM Compliance Checklist
+### Required Elements
+✅ **Accurate "From" Information**
+- Use real company name and email address
+- Don't use misleading sender information
+✅ **Clear Subject Line**
+- Subject must accurately reflect email content
+- No deceptive subject lines
+✅ **Identify as Advertisement (if applicable)**
+- Clearly disclose if email is promotional
+✅ **Physical Address**
+- Include valid physical postal address
+- Can be street address or P.O. box
+✅ **Unsubscribe Mechanism**
+- Provide clear, conspicuous unsubscribe link
+- Process unsubscribe requests within 10 business days
+- Don't charge fee or require login to unsubscribe
+✅ **Honor Opt-Outs Promptly**
+- Stop sending emails within 10 business days
+- Don't sell/transfer email addresses of unsubscribers
+---
+## Email Best Practices
+### Subject Lines
+**Good Examples:**
+- "Your January Newsletter: New Features + Exclusive Offer 🎁"
+- "[First Name], here's your personalized productivity guide"
+- "Last chance: 20% off ends tonight"
+**Bad Examples:**
+- "RE: Important" (misleading)
+- "FREE MONEY!!!" (spammy)
+- "You won't believe this..." (clickbait)
+### Preheader Text
+The preheader appears after the subject line in inbox previews. Use it wisely:
+```html
+<!-- Good preheader -->
+<div style="display: none; max-height: 0; overflow: hidden;">
+  New features, exclusive offers, and productivity tips inside
+</div>
+```
+### Personalization
+Use merge tags for personalization:
+- `{{first_name}}` - First name
+- `{{company}}` - Company name
+- `{{last_purchase}}` - Last purchase date
+- `{{custom_field}}` - Any custom field
+### Mobile Optimization
+- Use single-column layout
+- Minimum 14px font size
+- Large, tappable buttons (44x44px minimum)
+- Optimize images for mobile (compress, use responsive images)
+- Test on multiple devices and email clients
+---
+## Testing Checklist
+### Before Sending
+- [ ] Test on major email clients (Gmail, Outlook, Apple Mail)
+- [ ] Test on mobile devices (iOS, Android)
+- [ ] Check all links work correctly
+- [ ] Verify personalization tokens populate correctly
+- [ ] Test unsubscribe link
+- [ ] Check images load (and alt text displays if blocked)
+- [ ] Proofread all copy
+- [ ] Verify CAN-SPAM compliance
+- [ ] Run spam score test (Mail Tester, Litmus)
+- [ ] Send test to team for review
+---
+## Performance Metrics
+### Key Metrics to Track
+- **Open Rate:** 15-25% (average), 25%+ (good)
+- **Click-Through Rate:** 2-5% (average), 5%+ (good)
+- **Conversion Rate:** 1-3% (average), 3%+ (good)
+- **Unsubscribe Rate:** <0.5% (good), <0.2% (excellent)
+- **Bounce Rate:** <2% (good), <1% (excellent)
+- **Spam Complaint Rate:** <0.1% (critical threshold)
+### A/B Testing Ideas
+1. **Subject Lines:** With/without emoji, personalization, urgency
+2. **Send Time:** Morning vs. afternoon, weekday vs. weekend
+3. **Content:** Long vs. short, single topic vs. digest
+4. **CTA:** Button text, color, placement
+5. **Images:** With/without hero image, product photos
+---
+## Related Resources
+- **conversion-optimization.md** - CTA and email optimization
+- **content-marketing.md** - Email content strategy
+- **universal-marketing.md** - Email metrics and KPIs