@koda-sl/baker-cli 0.482.0 → 0.483.0

package/dist/{chunk-2DHHL4PU.js → chunk-66WEOQV5.js}

@@ -3,13 +3,13 @@ import {
   RULE_APPLIES,
   RULE_KINDS,
   RULE_STRENGTHS
-} from "./chunk-MMVLRUMK.js";
+} from "./chunk-G2LGMWNG.js";
 import {
   holdWorkspaceSpend
 } from "./chunk-5WMTPYKT.js";
 import {
   askAboutText
-} from "./chunk-ZBV5IV5T.js";
+} from "./chunk-IKCP5NCE.js";
 import {
   CREATIVE_FEEDBACK_REASON_LABELS
 } from "./chunk-FRK7SSEH.js";
@@ -153,4 +153,4 @@ export {
   repeatedReasons,
   ruleCandidateHints
 };
-//# sourceMappingURL=chunk-2DHHL4PU.js.map
+//# sourceMappingURL=chunk-66WEOQV5.js.map

package/dist/{chunk-5RCCESDX.js → chunk-AXDKLXCG.js}

@@ -1,30 +1,30 @@
 import {
   readInsights
-} from "./chunk-BSEB55E6.js";
+} from "./chunk-EOY6BK4C.js";
 import {
   heldRules,
   readAdWords,
   ruleGate
-} from "./chunk-RCSOG2DV.js";
+} from "./chunk-ZINMEMOB.js";
 import {
   avatarRelation,
   castCompany
-} from "./chunk-LD4CHA7U.js";
+} from "./chunk-UKL7GWEH.js";
 import {
   readAvatars
 } from "./chunk-LCW3U4EA.js";
 import {
   frontmatterOf,
   sourcesClaims
-} from "./chunk-MMVLRUMK.js";
+} from "./chunk-G2LGMWNG.js";
 import {
   GENERIC_FAMILIES,
   resolveBrandFaces
-} from "./chunk-R2TAVQGZ.js";
+} from "./chunk-K2JTERIO.js";
 import {
   LOGO_FILE,
   readWorkspaceBrandDoc
-} from "./chunk-AS5VL32C.js";
+} from "./chunk-JYALBYN7.js";
 import {
   holdUnbilledSpend
 } from "./chunk-5WMTPYKT.js";
@@ -98,10 +98,10 @@ import {
   staticRenderNodes,
   trimmedRenderBand,
   wordCount
-} from "./chunk-ELL2IQMF.js";
+} from "./chunk-62JQQUAU.js";
 import {
   blockingArea
-} from "./chunk-5NS4CNF6.js";
+} from "./chunk-E2RFM6R2.js";
 import {
   ACTOR_SHEET_MODEL,
   AD_SPEC_SCHEMA,
@@ -142,13 +142,13 @@ import {
   unwrittenProblems,
   winningMechanisms,
   withRenderedLettering
-} from "./chunk-U2452GLO.js";
+} from "./chunk-4AMIHNNP.js";
 import {
   askAboutText,
   briefRules,
   rulesBlock,
   withoutRulesDeep
-} from "./chunk-ZBV5IV5T.js";
+} from "./chunk-IKCP5NCE.js";
 import {
   AD_DESCRIBE_MODEL,
   AD_IMAGE_MODEL,
@@ -178,7 +178,7 @@ import {
   platformFormats,
   supportedAspectRatios,
   supportsLastFrame
-} from "./chunk-T6ATGN7Y.js";
+} from "./chunk-MCJ5I5LR.js";
 import {
   AWARENESS_VALUES,
   marketFromCompanyDoc
@@ -2635,20 +2635,82 @@ async function readNamedTypefaces(root = ".", opts = {}) {
   return namedTypefaces({ tokensJson, brandDoc });
 }
 var MARK_FILE = /isotype|isologo|symbol|logomark|brandmark|(^|[-_ ])(mark|icon|avatar)([-_ .]|$)/i;
+var VARIANT_WORDS = new Set(
+  "logo logos logotype logotipo lockup wordmark isotype isotipo isologo symbol logomark brandmark mark icon avatar favicon brand primary secondary main default full horizontal vertical stacked square round circle alt outline transparent light dark white black mono inverse inverted negative positive negativo positivo reverse reversed color colour on blanco negro negra claro clara oscuro oscura rgb cmyk small large sm md lg red blue green yellow orange purple violet pink grey gray navy teal cyan magenta brown gold silver coral rojo roja azul verde amarillo amarilla naranja morado morada rosa gris dorado dorada plateado plateada".split(" ")
+);
+function artworkOwner(file, slug) {
+  const rest = path.basename(file).replace(/\.[a-z0-9]+$/i, "").normalize("NFD").replace(/[\u0300-\u036f]/g, "").toLowerCase().split(/[^a-z0-9]+/).filter((w) => w && !VARIANT_WORDS.has(w) && !/^\d+(x|px|w|h)?$/.test(w)).join("");
+  return slug.length > 2 ? rest.replace(slug, "") : rest;
+}
+function ownLogoFamily(files, slug) {
+  const families = /* @__PURE__ */ new Map();
+  for (const f of files) {
+    const owner = artworkOwner(f, slug);
+    families.set(owner, [...families.get(owner) ?? [], f]);
+  }
+  const own = families.get("");
+  if (own) return own;
+  const picked = pickBrandMark(files.map((f) => path.basename(f)));
+  const ranked = [...families.values()].sort(
+    (a, b) => b.length - a.length || Number(b.some((f) => path.basename(f) === picked)) - Number(a.some((f) => path.basename(f) === picked))
+  );
+  return ranked[0] ?? [];
+}
 async function readBrandLogoFiles(root, brandName) {
   const dir = path.join(root, BRAND_DIR, "logos");
-  const files = (await readdir(dir).catch(() => [])).filter((f) => /\.(png|jpe?g|webp|svg)$/i.test(f)).sort();
   const slug = (brandName ?? "").normalize("NFD").replace(/[\u0300-\u036f]/g, "").toLowerCase().replace(/[^a-z0-9]+/g, "");
-  const ours = (f) => LOGO_FILE.test(f) || slug.length > 2 && f.toLowerCase().replace(/[^a-z0-9]/g, "").includes(slug);
+  const named2 = await tokenLogos(root);
+  let candidates;
+  if (named2.length > 0) {
+    candidates = named2;
+  } else {
+    const files = (await readdir(dir).catch(() => [])).filter((f) => /\.(png|jpe?g|webp|svg)$/i.test(f)).sort();
+    const ours = (f) => LOGO_FILE.test(f) || slug.length > 2 && f.toLowerCase().replace(/[^a-z0-9]/g, "").includes(slug);
+    candidates = ownLogoFamily(files.filter(ours), slug).map((f) => path.join(dir, f));
+  }
+  const notes = await Promise.all(
+    [path.join(root, BRAND_DIR, "BRAND.md"), path.join(dir, "README.md")].map(
+      (f) => readFile(f, "utf8").catch(() => "")
+    )
+  );
+  const retired = retiredLogos(notes.join("\n"));
   const real = [];
-  for (const f of files.filter(ours)) {
-    const full = path.join(dir, f);
+  for (const full of candidates) {
+    if (retired.has(path.basename(full).toLowerCase())) continue;
     if (await markIsReal(full, root)) real.push(full);
   }
   const mark = real.find((f) => MARK_FILE.test(path.basename(f)));
   const logos = real.filter((f) => f !== mark);
   return { logos: logos.length > 0 ? logos : real, ...mark ? { mark } : {} };
 }
+var RETIRED = /\b(retired|deprecated|legacy|outdated|obsolete|no longer (?:used|in use)|retirad[oa]|obsolet[oa]|antigu[oa])\b/i;
+function retiredLogos(notes) {
+  const out = /* @__PURE__ */ new Set();
+  for (const line of notes.split("\n")) {
+    if (!RETIRED.test(line)) continue;
+    const named2 = [...line.matchAll(/[\w.-]+\.(?:png|jpe?g|webp|svg)\b/gi)].map((m) => m[0].toLowerCase());
+    if (new Set(named2).size === 1 && named2[0]) out.add(named2[0]);
+  }
+  return out;
+}
+async function tokenLogos(root) {
+  const raw = await readFile(path.join(root, BRAND_DIR, "tokens.json"), "utf8").catch(() => null);
+  if (!raw) return [];
+  let json2;
+  try {
+    json2 = JSON.parse(raw);
+  } catch {
+    return [];
+  }
+  const parsed = brandTokensSchema.safeParse(json2);
+  if (!parsed.success) return [];
+  const out = [];
+  for (const logo of parsed.data.logos) {
+    const abs = path.join(root, logo.path);
+    if (/\.(png|jpe?g|webp|svg)$/i.test(abs) && await exists(abs) && !out.includes(abs)) out.push(abs);
+  }
+  return out;
+}
 
 // src/engine/scaffold/static-native-graph.ts
 var NATIVE_PHOTO_ROLE = "native_photo";
@@ -2708,11 +2770,12 @@ function nativeCanvas(canvas, spec, opts) {
   const kept = nodesOf3(canvas).filter(
     (n) => n.tags?.role === STATIC_AD_ROLE || n.id === "original" || n.id === "font_headline"
   );
-  const logos = opts.logos.map((file, i) => ({
+  const wired = logosWired(canvas, opts);
+  const logos = wired.map((where, i) => ({
     id: logoId(i),
     type: "ingest",
-    params: { ...locate(file, opts), expect: "image" },
-    ...i === 0 ? { tags: { role: BRAND_LOGO_ROLE } } : {}
+    params: { ...where, expect: "image" },
+    ...i === 0 ? { tags: { role: BRAND_LOGO_ROLE, wired: wired.map(placeOf) } } : {}
   }));
   const mark = opts.mark ? [
     {
@@ -2775,6 +2838,31 @@ function nativeCanvas(canvas, spec, opts) {
   };
   return { ...canvas, nodes: [...kept, ...logos, ...mark, ...photos, ...screens, final] };
 }
+function placeOf(where) {
+  return where.source === "url" ? where.url : where.path;
+}
+function logosWired(canvas, opts) {
+  const own = opts.logos.map((file) => locate(file, opts));
+  const ownPlaces = new Set(own.map(placeOf));
+  const ingests = nodesOf3(canvas).filter(
+    (n) => n.type === "ingest" && typeof n.id === "string" && /^brand_logo(_\d+)?$/.test(n.id)
+  );
+  const present = ingests.flatMap((n) => {
+    const p = n.params;
+    if (p?.source === "url" && typeof p.url === "string") return [locate(p.url, opts)];
+    if (p?.source === "path" && typeof p.path === "string") return [locate(p.path, opts)];
+    return [];
+  });
+  const lastWired = ingests.map((n) => n.tags?.wired).find(Array.isArray);
+  const byHand = lastWired !== void 0 && (lastWired.length !== present.length || present.some((where, i) => placeOf(where) !== lastWired[i]));
+  if (!byHand) return own;
+  const chosen = present.filter((where) => {
+    if (!ownPlaces.has(placeOf(where))) return false;
+    ownPlaces.delete(placeOf(where));
+    return true;
+  });
+  return chosen.length > 0 ? chosen : own;
+}
 function locate(file, opts) {
   return /^https?:\/\//i.test(file) ? { source: "url", url: file } : opts.resolve(file);
 }
@@ -7021,6 +7109,7 @@ function lookFirst(reference) {
 }
 function planFormat(format, reference) {
   const theirs = reference?.container;
+  if (!format) return theirs ? `the format (the proven ad's ${theirs.replace(/_/g, " ")})` : "the format";
   if (!theirs || theirs === format) return `the format (${format})`;
   const words = (f) => f.replace(/_/g, " ");
   return `the format (the proven ad is a ${words(theirs)}, the idea named a ${words(format)}: keep the proven ad's unless the idea's says the message better, and say which)`;
@@ -7135,7 +7224,7 @@ function memesRecord(audience) {
 }
 function thinkingOutline(input) {
   const { idea, reference } = input;
-  const sections = [];
+  const sections = [["The moment in the feed", feedMoment(idea, reference, input.audience)]];
   if (reference) {
     sections.push(
       [
@@ -7153,31 +7242,12 @@ function thinkingOutline(input) {
     );
     const combined = takeFromWhich(reference);
     if (combined) sections.push(["What we take, from which ad", combined]);
-  } else {
-    sections.push([
-      "Why it should work",
-      question(
-        "no proven ad fits, so this is a bet. What should stop this viewer, and why should they believe it? Say what would prove the bet wrong."
-      )
-    ]);
   }
   sections.push(
     [
-      "Does it fit our audience",
-      `${memesRecord(input.audience)}${question(
-        `our viewer is ${idea.who.replace(/[-_]/g, " ")}. Would they get the joke, recognise the format, see themselves in it? What in it would fall flat or put them off, and what do they care about that it does not say yet?`
-      )}`
-    ],
-    [
-      "The hook, ours",
+      "The hook, the angle and the call to action",
       question(
-        `our message is "${idea.message}". Write the hook ${reference ? "the reference's hook becomes" : "that opens it"} for us, in our customers' words, and say why it should stop this viewer. Give the two or three you weighed and why this one won.`
-      )
-    ],
-    [
-      "The angle and the call to action",
-      question(
-        `the angle the ${reference ? "reference wins on" : "idea takes"} (pain, desire, fear of loss, status, identity, savings, convenience, proof, authority, urgency, us against them, contrarian) and ours (the idea says "${idea.angle}"): why it is the right one for this viewer at this stage. Then the call to action: what we ask, how big an ask it is for this viewer, what lowers the risk (an offer, a guarantee, a free step), and where and how it shows (a button, a line, a native ask like "comment X", or none).`
+        `our message is "${idea.message}". Write the hook ${reference ? "the reference's hook becomes" : "that opens it"} for us, in our customers' words, and say why it stops this viewer; give the two or three you weighed and why this one won. The angle (the idea says "${idea.angle}"${reference ? "; say the one the reference wins on" : ""}) and why it is right for this viewer at this stage. Then the call to action: what we ask, how big an ask it is for this viewer, what lowers the risk (an offer, a guarantee, a free step), and where and how it shows (a button, a line, a native ask, or none).`
       )
     ],
     [CAST_HEADING, castAndShow(input.inventory, input.rules ?? [])]
@@ -7198,6 +7268,15 @@ function thinkingOutline(input) {
   ]);
   return [THINKING_HEADING, "", ...sections.flatMap(([title, body]) => [`### ${title}`, "", body, ""])].join("\n");
 }
+function feedMoment(idea, reference, audience) {
+  const viewer = idea.who.replace(/[-_]/g, " ");
+  const shows = idea.shows ? `What ours shows first: ${idea.shows}.
+
+` : "";
+  const ask = `${viewer} is scrolling, not looking for an ad. In the first second ours must break their pattern (they stop), make them think "this is for me" (their problem, their words, someone like them) and make them want to know more. Say what of ours does each of the three${idea.shows ? "" : ", starting with what the picture shows"}, and what would leave them scrolling.`;
+  const tied = reference ? ` Then: does proven ad ${reference.adId} show that, or the same kind of picture doing the same job? If it does not, it is the wrong reference: find one that does (\`baker winning-ads search "<what ours shows>"\`) and rebuild on it (\`baker creatives make <idea> --reference <adId>\`) before answering anything below.` : " No proven ad fits, so this is a bet: say why it should stop them and what would prove it wrong.";
+  return `${shows}${memesRecord(audience)}${question(`${ask}${tied}`)}`;
+}
 function withThinking(definition, outline) {
   if (definition.split("\n").some((line) => line.trim() === THINKING_HEADING)) return definition;
   return `${definition.trimEnd()}
@@ -8857,4 +8936,4 @@ export {
   prepareCanvas,
   exitOnPrepareError
 };
-//# sourceMappingURL=chunk-5RCCESDX.js.map
+//# sourceMappingURL=chunk-AXDKLXCG.js.map