@koda-sl/baker-cli 0.482.0 → 0.483.0

package/dist/{fit-TVQ7RK52.js → fit-PMSNW2PF.js}

@@ -14,20 +14,20 @@ import {
   readKnowledge,
   rejectForAudience,
   reviewsForFit
-} from "./chunk-3S5YZWB7.js";
-import "./chunk-LD4CHA7U.js";
+} from "./chunk-KDWH2JKT.js";
+import "./chunk-UKL7GWEH.js";
 import "./chunk-LCW3U4EA.js";
-import "./chunk-7U3V64YT.js";
-import "./chunk-MMVLRUMK.js";
-import "./chunk-AS5VL32C.js";
+import "./chunk-WKLQFSV6.js";
+import "./chunk-G2LGMWNG.js";
+import "./chunk-JYALBYN7.js";
 import "./chunk-5WMTPYKT.js";
 import "./chunk-23H4ZJRP.js";
-import "./chunk-5NS4CNF6.js";
+import "./chunk-E2RFM6R2.js";
 import "./chunk-DGCUPJZD.js";
-import "./chunk-6KK26F2T.js";
-import "./chunk-U2452GLO.js";
-import "./chunk-ZBV5IV5T.js";
-import "./chunk-T6ATGN7Y.js";
+import "./chunk-BTY4LZBG.js";
+import "./chunk-4AMIHNNP.js";
+import "./chunk-IKCP5NCE.js";
+import "./chunk-MCJ5I5LR.js";
 import "./chunk-DWX44QL6.js";
 import "./chunk-2FSEESJU.js";
 import "./chunk-CVBKW75S.js";
@@ -59,4 +59,4 @@ export {
   rejectForAudience,
   reviewsForFit
 };
-//# sourceMappingURL=fit-TVQ7RK52.js.map
+//# sourceMappingURL=fit-PMSNW2PF.js.map

package/dist/{fonts-BMUNDGOZ.js → fonts-I434ILTG.js}

@@ -5,14 +5,14 @@ import {
   fontsCommand,
   fontsFetchCommand,
   lookupGoogleCss
-} from "./chunk-Q7YZL7PG.js";
-import "./chunk-R2TAVQGZ.js";
-import "./chunk-DF22CTXE.js";
-import "./chunk-AS5VL32C.js";
+} from "./chunk-CS5JF52J.js";
+import "./chunk-K2JTERIO.js";
+import "./chunk-IX2QLW6G.js";
+import "./chunk-JYALBYN7.js";
 import "./chunk-5WMTPYKT.js";
 import "./chunk-23H4ZJRP.js";
-import "./chunk-ZBV5IV5T.js";
-import "./chunk-T6ATGN7Y.js";
+import "./chunk-IKCP5NCE.js";
+import "./chunk-MCJ5I5LR.js";
 import "./chunk-2FSEESJU.js";
 import "./chunk-CVBKW75S.js";
 import "./chunk-BLAHHMPF.js";
@@ -33,4 +33,4 @@ export {
   fontsFetchCommand,
   lookupGoogleCss
 };
-//# sourceMappingURL=fonts-BMUNDGOZ.js.map
+//# sourceMappingURL=fonts-I434ILTG.js.map

package/dist/{generate-4HWNFAH3.js → generate-OMXBFGGR.js}

@@ -3,7 +3,7 @@ import {
   IMAGE_QUALITIES,
   IMAGE_SIZES,
   resolveLibraryImageIds
-} from "./chunk-AQ5WISEG.js";
+} from "./chunk-ZCQVKDHV.js";
 import {
   awaitBatch,
   batchHints,
@@ -21,7 +21,7 @@ import {
   MODEL_REGISTRY,
   canonicalModelId,
   maxInputReferences
-} from "./chunk-T6ATGN7Y.js";
+} from "./chunk-MCJ5I5LR.js";
 import "./chunk-BLAHHMPF.js";
 import {
   ApiError,
@@ -260,4 +260,4 @@ export {
   generateCommand,
   referenceLimitFor
 };
-//# sourceMappingURL=generate-4HWNFAH3.js.map
+//# sourceMappingURL=generate-OMXBFGGR.js.map

package/dist/{ideas-UTSCGCT6.js → ideas-K6FQVDUA.js}

@@ -4,16 +4,16 @@ import {
   ideasCommand,
   ideasHints,
   ideasReport
-} from "./chunk-PQTY22FR.js";
-import "./chunk-BSEB55E6.js";
-import "./chunk-7U3V64YT.js";
-import "./chunk-MMVLRUMK.js";
-import "./chunk-AS5VL32C.js";
+} from "./chunk-PZPSCYN3.js";
+import "./chunk-EOY6BK4C.js";
+import "./chunk-WKLQFSV6.js";
+import "./chunk-G2LGMWNG.js";
+import "./chunk-JYALBYN7.js";
 import "./chunk-FNA277HP.js";
 import "./chunk-5WMTPYKT.js";
 import "./chunk-23H4ZJRP.js";
-import "./chunk-ZBV5IV5T.js";
-import "./chunk-T6ATGN7Y.js";
+import "./chunk-IKCP5NCE.js";
+import "./chunk-MCJ5I5LR.js";
 import "./chunk-KPYDTIAI.js";
 import "./chunk-KIGGMKAE.js";
 import "./chunk-DWX44QL6.js";
@@ -37,4 +37,4 @@ export {
   ideasHints,
   ideasReport
 };
-//# sourceMappingURL=ideas-UTSCGCT6.js.map
+//# sourceMappingURL=ideas-K6FQVDUA.js.map

package/dist/{landing-AJO2BPC2.js → landing-EJGYTI5W.js}

@@ -17,7 +17,7 @@ Subcommands:
   },
   subCommands: {
     inspiration: () => import("./inspiration-XQYHBJY2.js").then((m) => m.inspirationCommand),
-    critique: () => import("./critique-JVKJEBAC.js").then((m) => m.critiqueCommand),
+    critique: () => import("./critique-N5OL42C6.js").then((m) => m.critiqueCommand),
     variant: () => import("./variant-5TRRSYBB.js").then((m) => m.variantCommand),
     export: () => import("./export-OLDI32HM.js").then((m) => m.exportCommand)
   }
@@ -25,4 +25,4 @@ Subcommands:
 export {
   landingCommand
 };
-//# sourceMappingURL=landing-AJO2BPC2.js.map
+//# sourceMappingURL=landing-EJGYTI5W.js.map

package/dist/{learn-RGO5KDHS.js → learn-66SKYR36.js}

@@ -4,19 +4,19 @@ import {
 } from "./chunk-CXQRTLSQ.js";
 import {
   setDefinitionFields
-} from "./chunk-RDCYPWQZ.js";
+} from "./chunk-NEOUY3Q7.js";
 import {
   IDEAS_DIR,
   readIdeas
-} from "./chunk-BSEB55E6.js";
-import "./chunk-MMVLRUMK.js";
+} from "./chunk-EOY6BK4C.js";
+import "./chunk-G2LGMWNG.js";
 import "./chunk-FNA277HP.js";
 import "./chunk-5WMTPYKT.js";
 import {
   findWorkspaceRoot
 } from "./chunk-23H4ZJRP.js";
-import "./chunk-U2452GLO.js";
-import "./chunk-T6ATGN7Y.js";
+import "./chunk-4AMIHNNP.js";
+import "./chunk-MCJ5I5LR.js";
 import "./chunk-DWX44QL6.js";
 import "./chunk-2FSEESJU.js";
 import "./chunk-CVBKW75S.js";
@@ -201,4 +201,4 @@ export {
   learnCommand,
   learnEnvelope
 };
-//# sourceMappingURL=learn-RGO5KDHS.js.map
+//# sourceMappingURL=learn-66SKYR36.js.map

package/dist/{make-IHJROEKG.js → make-ZYEFMAR6.js}

@@ -1,6 +1,6 @@
 import {
   scaffoldDelivery
-} from "./chunk-WD5BQBVY.js";
+} from "./chunk-Z5SOZUUB.js";
 import {
   buildSearchBody
 } from "./chunk-MXWOYFI2.js";
@@ -13,17 +13,17 @@ import {
   notADesignReference,
   pictureOf,
   resolveSourcePlatform
-} from "./chunk-3S5YZWB7.js";
+} from "./chunk-KDWH2JKT.js";
 import {
   makeSeriesAd,
   seriesMadeEnvelope
-} from "./chunk-XSGO44OV.js";
+} from "./chunk-27DJRM3F.js";
 import "./chunk-XZ4YMCZK.js";
 import {
   runBaker
-} from "./chunk-U4W4LULB.js";
-import "./chunk-4VWTIT5C.js";
-import "./chunk-KQDAFZKR.js";
+} from "./chunk-MGIOV72F.js";
+import "./chunk-UWXDNVS5.js";
+import "./chunk-Q4WWS3UQ.js";
 import {
   parseDefinitionDelivery,
   parseDefinitionSourceFields,
@@ -35,7 +35,7 @@ import {
   reroutedOnSpec,
   thinkingOutline,
   withThinking
-} from "./chunk-5RCCESDX.js";
+} from "./chunk-AXDKLXCG.js";
 import "./chunk-ABXTGAG7.js";
 import {
   audienceQuery,
@@ -59,7 +59,7 @@ import {
   unsourcedCopyLines,
   whyUnfit,
   withFitConcept
-} from "./chunk-RDCYPWQZ.js";
+} from "./chunk-NEOUY3Q7.js";
 import {
   IDEAS_DIR,
   coverageOf,
@@ -68,30 +68,30 @@ import {
   readInsights,
   readKnowledgeCorpus,
   readPersonaIds
-} from "./chunk-BSEB55E6.js";
+} from "./chunk-EOY6BK4C.js";
 import {
   liveViewerLookups,
   readPersonas
-} from "./chunk-RTWRNG3E.js";
-import "./chunk-RCSOG2DV.js";
+} from "./chunk-IN6AW5P3.js";
+import "./chunk-ZINMEMOB.js";
 import {
   castInventory,
   companyName
-} from "./chunk-LD4CHA7U.js";
+} from "./chunk-UKL7GWEH.js";
 import "./chunk-LCW3U4EA.js";
 import {
   avoidOf,
   memeRegister,
   readCompanyReading,
   readCreativeContext
-} from "./chunk-7U3V64YT.js";
+} from "./chunk-WKLQFSV6.js";
 import {
   checkIdeas,
   sourcesClaims
-} from "./chunk-MMVLRUMK.js";
-import "./chunk-R2TAVQGZ.js";
-import "./chunk-DF22CTXE.js";
-import "./chunk-AS5VL32C.js";
+} from "./chunk-G2LGMWNG.js";
+import "./chunk-K2JTERIO.js";
+import "./chunk-IX2QLW6G.js";
+import "./chunk-JYALBYN7.js";
 import "./chunk-BITS62MF.js";
 import "./chunk-FNA277HP.js";
 import {
@@ -100,22 +100,22 @@ import {
 import {
   findWorkspaceRoot
 } from "./chunk-23H4ZJRP.js";
-import "./chunk-ELL2IQMF.js";
-import "./chunk-5NS4CNF6.js";
+import "./chunk-62JQQUAU.js";
+import "./chunk-E2RFM6R2.js";
 import "./chunk-DGCUPJZD.js";
-import "./chunk-6KK26F2T.js";
+import "./chunk-BTY4LZBG.js";
 import {
   SPEC_SHAPES_HINT,
   decisionOf,
   isVital,
   readAdSpec,
   unwrittenProblems
-} from "./chunk-U2452GLO.js";
+} from "./chunk-4AMIHNNP.js";
 import {
   askAboutImages,
   askAboutText
-} from "./chunk-ZBV5IV5T.js";
-import "./chunk-T6ATGN7Y.js";
+} from "./chunk-IKCP5NCE.js";
+import "./chunk-MCJ5I5LR.js";
 import {
   describeMarket,
   marketFromCompanyDoc,
@@ -170,14 +170,15 @@ var BriefSchema = z.object({
   humour: z.enum(["fits", "risky", "off_brand"]).optional().catch(void 0),
   avoid: shortList(5),
   brands: shortList(4),
-  wider: shortList(4)
+  wider: shortList(4),
+  shows: shortList(2)
 });
 function parseReferenceBrief(reply) {
   const parsed = BriefSchema.safeParse(reply);
   if (!parsed.success || !parsed.data.category) return null;
-  const { category, avoid, brands, wider, ...rest } = parsed.data;
+  const { category, avoid, brands, wider, shows, ...rest } = parsed.data;
   const known = Object.fromEntries(Object.entries(rest).filter(([, v]) => v !== void 0));
-  return { category, ...known, avoid, brands, wider };
+  return { category, ...known, avoid, brands, wider, ...shows.length > 0 ? { shows } : {} };
 }
 var REFERENCE_BRIEF_MODEL = "google/gemini-3.5-flash-lite";
 var REFERENCE_BRIEF_REQUEST = {
@@ -198,14 +199,16 @@ ${companyDoc.slice(0, MAX_COMPANY_CHARS)}
 
 The ad we are making:
 - Says: ${ad.message}
-- For: ${ad.who}
+- For: ${ad.who}${ad.shows ? `
+- Shows first: ${ad.shows}` : ""}
 
 Answer only JSON:
 {
  "category": "what THIS ad sells, 2-6 plain English words a library would file it under, no brand names (e.g. 'electrician training course', 'pet health insurance', 'ecommerce customer service AI')",
  "industry": "the broader industry, 1-3 English words (e.g. 'vocational education', 'insurance', 'customer service software')",
  "audience": "who the ad is for and the problem they have, 4-9 plain English words (e.g. 'unemployed adults looking for a stable trade')",
- "wider": ["4 library searches of 2-6 English words that widen from this ad, closest first, for when ads of exactly this product are few. 1: an adjacent product the same buyer weighs (e.g. 'tennis court construction'). 2: the same buyer buying something else (e.g. 'gym and sports club owners'). 3 and 4: the same kind of decision with NO word of this product's category, as other industries sell it (e.g. for a padel-court builder: 'turnkey franchise investment', 'commercial real estate investment'; for an acne serum: 'skincare before and after'). Never brand names"]
+ "wider": ["4 library searches of 2-6 English words that widen from this ad, closest first, for when ads of exactly this product are few. 1: an adjacent product the same buyer weighs (e.g. 'tennis court construction'). 2: the same buyer buying something else (e.g. 'gym and sports club owners'). 3 and 4: the same kind of decision with NO word of this product's category, as other industries sell it (e.g. for a padel-court builder: 'turnkey franchise investment', 'commercial real estate investment'; for an acne serum: 'skincare before and after'). Never brand names"]${ad.shows ? `,
+ "shows": ["2 library searches of 6-14 English words for the KIND of picture 'Shows first' describes, the way the library describes an ad's visual: the device and what it contrasts or proves, with no word of this product, no numbers and no brand (e.g. for 'a calendar strip, 9 days green against 31 grey': 'time comparison graphic: the usual long wait against a much shorter one', 'two bars side by side, ours far shorter than the competition'; for 'a phone with missed calls next to a quote': 'phone screen full of missed calls and notifications, the stress of chasing')"]` : ""}
 }`;
 }
 var askBriefModel = (root) => async (prompt) => {
@@ -266,7 +269,8 @@ function oursText(bet) {
   const buyer = bet.buyer ? `, to ${BUYERS[bet.buyer]}` : "";
   const humour = bet.humour === "off_brand" ? " Our brand does not joke in ads." : "";
   const avoid = bet.avoid?.length ? ` Our brand never uses: ${bet.avoid.join(", ")}.` : "";
-  return `We sell: ${sells}${buyer}. Our ad says: "${bet.message}". It is for: ${bet.who}.${humour}${memesLine(bet)}${avoid}`;
+  const shows = bet.shows ? ` It shows: ${bet.shows}.` : "";
+  return `We sell: ${sells}${buyer}. Our ad says: "${bet.message}". It is for: ${bet.who}.${shows}${humour}${memesLine(bet)}${avoid}`;
 }
 function cardText(c) {
   const d = c.dna ?? {};
@@ -286,12 +290,18 @@ var QUESTIONS = [
   "Would the viewer `ours` is for feel that `ad` speaks to someone like them, about a problem like theirs?",
   "Could the brand of `ours` run an ad made like `ad` (its look, its tone, its kind of hook) without breaking its own rules or looking out of character?"
 ];
+var SHOWS_QUESTION = "Does `ad` show what `ours` shows (its `It shows:`), or the same kind of picture doing the same job, so that ours could be made in its image?";
+var REMADE_QUESTION = "Remade with the product, people and words of `ours`, would a picture made like `ad` speak to the viewer `ours` is for, about a problem like theirs?";
+function questionsFor(bet) {
+  return bet.shows ? [SHOWS_QUESTION, REMADE_QUESTION, QUESTIONS[2] ?? ""] : QUESTIONS;
+}
 async function rankForBet(candidates, bet, askOverride, onSpend) {
   const ask = askOverride ?? ((questions2) => askJevQuestions(questions2, onSpend));
   if (candidates.length < 2) return [...candidates];
   const ours = oursText(bet);
+  const asks = questionsFor(bet);
   const questions = candidates.flatMap(
-    (c) => QUESTIONS.map((question) => ({ type: "noul", instructions: { ours, ad: cardText(c), question } }))
+    (c) => asks.map((question) => ({ type: "noul", instructions: { ours, ad: cardText(c), question } }))
   );
   const parts = [];
   for (let start = 0; start < questions.length; start += QUESTIONS_PER_REQUEST) {
@@ -303,8 +313,8 @@ async function rankForBet(candidates, bet, askOverride, onSpend) {
   const scored = candidates.map((c, i) => ({
     c,
     i,
-    score: QUESTIONS.reduce((product, _, k) => {
-      const answer = answers[i * QUESTIONS.length + k];
+    score: asks.reduce((product, _, k) => {
+      const answer = answers[i * asks.length + k];
       return product * (answer && "noul" in answer ? answer.noul : 0.5);
     }, 1)
   }));
@@ -332,7 +342,7 @@ function referencePickPrompt(options, bet) {
   const humour = `${bet.humour === "off_brand" ? " The brand does not joke in ads." : ""}${memesLine(bet)}`;
   return `Pick the proven ad our next ad should be built on. Images 1..${options.length} are proven ads of other advertisers, each already checked to be adaptable.
 
-We sell: ${bet.category}${bet.industry ? ` (${bet.industry})` : ""}. Our ad says: "${bet.message}". It is for: ${bet.who}.${humour}${avoid}
+We sell: ${bet.category}${bet.industry ? ` (${bet.industry})` : ""}. Our ad says: "${bet.message}". It is for: ${bet.who}.${bet.shows ? ` It shows first: ${bet.shows}; the ad built on wins only if it can show that as strongly as its own picture shows its offer.` : ""}${humour}${avoid}
 
 What the check read of each:
 ${reads}
@@ -837,7 +847,11 @@ async function referenceTarget(root, idea) {
   const market = marketFromCompanyDoc(await readFile2(path2.join(root, "COMPANY.md"), "utf8").catch(() => ""));
   const personas = await readPersonas(root).catch(() => []);
   const [found, company, context] = await Promise.all([
-    referenceBriefFor(root, { message: idea.message, who: personaWho(idea, personas) }),
+    referenceBriefFor(root, {
+      message: idea.message,
+      who: personaWho(idea, personas),
+      ...idea.shows ? { shows: idea.shows } : {}
+    }),
     readCompanyReading(root),
     readCreativeContext(root, { kind: "static" })
   ]);
@@ -1050,7 +1064,7 @@ async function recordIdea(root, slug, idea, evidence, reference) {
     const recorded = setDefinitionFields(definition, { ...definitionFieldsOf(idea, evidence) });
     const thinkingReference = reference ? await withPictures(root, path2.join(dir, `${slug}.canvas.json`), reference) : null;
     const inventory = await castInventory(root, idea.message, await companyName(root));
-    const castRules = (await readCreativeContext(root, { kind: idea.format.startsWith("video_") ? "video" : "static" })).rules.filter((r) => r.applies === "cast" || r.applies === "picture" || r.applies === "logo").map((r) => ({ id: r.id, strength: r.strength, text: r.text }));
+    const castRules = (await readCreativeContext(root, { kind: idea.format?.startsWith("video_") ? "video" : "static" })).rules.filter((r) => r.applies === "cast" || r.applies === "picture" || r.applies === "logo").map((r) => ({ id: r.id, strength: r.strength, text: r.text }));
     const audience = memeRegister(await readCompanyReading(root).catch(() => null));
     await writeFile2(
       definitionPath,
@@ -1169,7 +1183,7 @@ function thinkFirstHint(made) {
 }
 function writeTheAdHint(made, quote) {
   const words = `say the message in the customer's words${quote ? ` ("${quote.slice(0, 80)}")` : ""}; keep \`message\` as it is`;
-  if (made.idea.format.startsWith("video_")) {
+  if (made.idea.format?.startsWith("video_")) {
     return `Then write the ad from "The plan": its scene files and prompt.json carry every decision (the render never reads the definition); ${words}.`;
   }
   const drafted = made.reference ? " The drafted lines are the reference's: keep one only if the Knowledge says it (badges, ratings and guarantees too)." : "";
@@ -1336,4 +1350,4 @@ export {
   startsFromIdea,
   unbuiltReference
 };
-//# sourceMappingURL=make-IHJROEKG.js.map
+//# sourceMappingURL=make-ZYEFMAR6.js.map