@koda-sl/baker-cli 0.482.0 → 0.483.0

package/dist/{chunk-U4W4LULB.js → chunk-MGIOV72F.js}

@@ -1,9 +1,9 @@
 import {
   finalOutputLabelsFromCanvas
-} from "./chunk-4VWTIT5C.js";
+} from "./chunk-UWXDNVS5.js";
 import {
   readRenderState
-} from "./chunk-KQDAFZKR.js";
+} from "./chunk-Q4WWS3UQ.js";
 import {
   STATIC_AD_ROLE,
   fixBriefNode,
@@ -14,7 +14,7 @@ import {
   plateFixPrompt,
   sameTag,
   seriesMemberAd
-} from "./chunk-5RCCESDX.js";
+} from "./chunk-AXDKLXCG.js";
 import {
   fetchRunRecord
 } from "./chunk-ABXTGAG7.js";
@@ -42,14 +42,14 @@ import {
   relaidPictureRole,
   rolesById,
   staticMasterFormat
-} from "./chunk-ELL2IQMF.js";
+} from "./chunk-62JQQUAU.js";
 import {
   isAdSpec,
   readAdSpec
-} from "./chunk-U2452GLO.js";
+} from "./chunk-4AMIHNNP.js";
 import {
   canonicalize
-} from "./chunk-T6ATGN7Y.js";
+} from "./chunk-MCJ5I5LR.js";
 import {
   sha256Hex,
   toModelSafeImage
@@ -939,4 +939,4 @@ export {
   writeSeriesMemberCanvas,
   seriesRunHints
 };
-//# sourceMappingURL=chunk-U4W4LULB.js.map
+//# sourceMappingURL=chunk-MGIOV72F.js.map

package/dist/{chunk-ORQKMXHA.js → chunk-MZPS46OR.js}

@@ -1,7 +1,7 @@
 import {
   MODEL_REGISTRY,
   isRegisteredModel
-} from "./chunk-T6ATGN7Y.js";
+} from "./chunk-MCJ5I5LR.js";
 
 // src/commands/canvas/scaffold-common.ts
 import { access, readFile } from "fs/promises";
@@ -73,4 +73,4 @@ export {
   fail,
   fileExists
 };
-//# sourceMappingURL=chunk-ORQKMXHA.js.map
+//# sourceMappingURL=chunk-MZPS46OR.js.map

package/dist/{chunk-RDCYPWQZ.js → chunk-NEOUY3Q7.js}

@@ -2,11 +2,11 @@ import {
   IDEA_VIDEO_FORMATS,
   figuresIn,
   unsourcedClaims
-} from "./chunk-MMVLRUMK.js";
+} from "./chunk-G2LGMWNG.js";
 import {
   AD_SPEC_SCHEMA,
   unfitReasons
-} from "./chunk-U2452GLO.js";
+} from "./chunk-4AMIHNNP.js";
 import {
   proofStrength
 } from "./chunk-WNSE7N75.js";
@@ -15,7 +15,7 @@ import {
 import { parse, parseDocument, Scalar, visit } from "yaml";
 var REFERENCE_CANDIDATES = 6;
 function isVideoIdea(idea) {
-  return IDEA_VIDEO_FORMATS.includes(idea.format);
+  return IDEA_VIDEO_FORMATS.includes(idea.format ?? "");
 }
 var BY_TEMPERATURE = {
   cold: { audienceTemperature: "0_cold", excludeBrandReliant: true },
@@ -48,7 +48,28 @@ function referenceSearchesFor(idea, temperature, where = {}) {
   const { query: _query, ...winners } = anyStage;
   const { query: _anyQuery, country: _winnersCountry, ...winnersAnywhere } = anyViewer;
   const inMarket = (steps) => where.country ? steps : [];
+  const shows = idea.shows?.trim();
+  const { formatPattern: _shownPattern, ...anyCategory } = { ...anyStage, scope: "all" };
+  const { country: _shownCountry, ...anyCategoryAnywhere } = anyCategory;
+  const { country: _viewerCountry, ...anyViewerAnywhere } = anyViewer;
+  const { formatPattern: _anyPattern, ...shownAnyViewer } = anyViewerAnywhere;
+  const kinds = (where.shows ?? []).flatMap((q) => q.trim() ? [{ ...anyCategoryAnywhere, query: q.trim() }] : []);
+  const shown = shows ? [
+    ...inMarket([{ ...anyCategory, query: shows }]),
+    ...kinds,
+    { ...anyCategoryAnywhere, query: shows },
+    { ...shownAnyViewer, query: shows },
+    ...idea.format ? [{ ...anyViewerAnywhere, query: shows }] : []
+  ] : [];
   const anyAd = (query) => query?.trim() ? [...inMarket([{ ...anyContainer, query: query.trim() }]), { ...anyContainerAnywhere, query: query.trim() }] : [];
+  if (shows) {
+    return [
+      ...shown,
+      ...where.category ? [anyContainerAnywhere] : [],
+      ...where.audience?.trim() ? [{ ...anyContainerAnywhere, query: where.audience.trim() }] : [],
+      { ...winnersAnywhere, sort: "winner" }
+    ];
+  }
   return [
     ...where.country ? [strict, anyStage, anyContainer] : [strict, anyStage],
     anywhere,
@@ -70,7 +91,8 @@ function referenceWhereOf(brief, fallback) {
     category: brief.category,
     ...brief.industry ? { industry: brief.industry } : {},
     ...audience ? { audience } : {},
-    ...brief.wider.length ? { wider: brief.wider } : {}
+    ...brief.wider.length ? { wider: brief.wider } : {},
+    ...brief.shows?.length ? { shows: brief.shows } : {}
   };
 }
 function rankedForOf(brief, where, bet) {
@@ -83,7 +105,8 @@ function rankedForOf(brief, where, bet) {
     ...brief?.memesWhy ? { memesWhy: brief.memesWhy } : {},
     ...brief?.avoid.length ? { avoid: brief.avoid } : {},
     message: bet.message,
-    who: bet.who
+    who: bet.who,
+    ...bet.shows ? { shows: bet.shows } : {}
   };
 }
 var brandKey = (name) => name.normalize("NFD").replace(new RegExp("\\p{M}", "gu"), "").toLowerCase().replace(/[^\p{L}\p{N}]/gu, "");
@@ -193,6 +216,7 @@ function fitBetOf(idea, personas, insights, market) {
     message: idea.message,
     awareness: idea.awareness,
     angle: idea.angle,
+    ...idea.shows ? { shows: idea.shows } : {},
     ...quotes.length > 0 ? { quotes } : {},
     ...market ? { market } : {}
   };
@@ -215,15 +239,16 @@ function unsourcedCopyLines(specJson, corpus) {
 }
 var PHOTO_FORMATS = /photo|lifestyle|before_after|ugc|product|selfie|street/;
 function ideaSpec(idea, who) {
-  const container = idea.format.replace(/_/g, " ");
+  const container = idea.format ? `, as a ${idea.format.replace(/_/g, " ")}` : "";
+  const shows = idea.shows ? ` (${idea.shows})` : "";
   return {
     schema: AD_SPEC_SCHEMA,
     viewer: { who },
     message: idea.message,
     copy: [{ text: "[TODO: the headline, in the customer's words]", lettering: "designed", role: "headline" }],
     scene: {
-      description: `[TODO: what the viewer sees, as a ${container}, that shows: ${idea.message}]`,
-      look: PHOTO_FORMATS.test(idea.format) ? "photo" : "designed"
+      description: `[TODO: what the viewer sees first${shows}${container}, that shows: ${idea.message}]`,
+      look: PHOTO_FORMATS.test(idea.format ?? idea.shows ?? "") ? "photo" : "designed"
     },
     colors: [],
     references: [],
@@ -257,4 +282,4 @@ export {
   unsourcedCopyLines,
   ideaSpec
 };
-//# sourceMappingURL=chunk-RDCYPWQZ.js.map
+//# sourceMappingURL=chunk-NEOUY3Q7.js.map

package/dist/chunk-NEOUY3Q7.js.map

@@ -0,0 +1 @@
+{"version":3,"sources":["../src/commands/creatives/make-model.ts"],"sourcesContent":["/**\n * The rules `baker creatives make` applies to turn an idea into a creative: which reference to\n * look for, which one fits, and what the creative records about the idea it carries. Pure.\n */\nimport { proofStrength } from \"@baker/api/ad-library\";\nimport { parse, parseDocument, Scalar, visit } from \"yaml\";\nimport { AD_SPEC_SCHEMA, type AdSpec, unfitReasons } from \"../../engine/scaffold/static-ad-spec.ts\";\nimport type { ViewerTemperature } from \"../../viewer-profile.ts\";\nimport type { PersonaEntry } from \"../canvas/viewer-check.ts\";\nimport type { FitAnswer, FitBet } from \"../winning-ads/fit.ts\";\nimport type { WinningAdsSearchArgs } from \"../winning-ads/search.ts\";\nimport { type EvidenceLevel, figuresIn, IDEA_VIDEO_FORMATS, type Idea, unsourcedClaims } from \"./ideas-model.ts\";\nimport type { ReferenceBrief } from \"./reference-brief.ts\";\nimport type { RankedFor } from \"./reference-rank.ts\";\n\nexport const REFERENCE_CANDIDATES = 6;\n\n/** Whether the idea is a video, built from beats, rather than a static from a reference. */\nexport function isVideoIdea(idea: Pick<Idea, \"format\">): boolean {\n  return (IDEA_VIDEO_FORMATS as readonly string[]).includes(idea.format ?? \"\");\n}\n\n/** Who a reference was made for, by our viewer: a stranger's ad never leans on its own brand. */\nconst BY_TEMPERATURE: Record<ViewerTemperature, { audienceTemperature: string; excludeBrandReliant?: true }> = {\n  cold: { audienceTemperature: \"0_cold\", excludeBrandReliant: true },\n  warm: { audienceTemperature: \"1_warm_engaged,2_hot_visited\", excludeBrandReliant: true },\n  hot: { audienceTemperature: \"3_customer\" },\n};\n\n/**\n * Where a reference is looked for: the company's market (`GB`), what it sells (\"rooftop solar\") and\n * who the ad is for (\"Bill-shocked homeowner\") and its broader industry (\"home energy\"), when known.\n */\nexport type ReferenceWhere = {\n  country?: string;\n  category?: string;\n  audience?: string;\n  /** Searches that widen from the ad, closest first: adjacent products, the same buyer, the same decision. */\n  wider?: readonly string[];\n  industry?: string;\n  /** The kind of picture the idea shows, in the library's words (the brief's read of `shows`). */\n  shows?: readonly string[];\n};\n\n/**\n * The library search for a static idea's reference: its container, made for our viewer, on what\n * the company sells (else the idea's message), in its market when given.\n */\nexport function referenceSearchFor(\n  idea: Idea,\n  temperature: ViewerTemperature,\n  where: ReferenceWhere = {},\n): WinningAdsSearchArgs {\n  return {\n    query: where.category || idea.message,\n    scope: \"followed-first\",\n    platform: \"meta\",\n    format: \"static\",\n    formatPattern: idea.format,\n    awareness: idea.awareness,\n    ...BY_TEMPERATURE[temperature],\n    ...(where.country ? { country: where.country } : {}),\n    maxPerAdvertiser: 1,\n    limit: REFERENCE_CANDIDATES,\n    diverse: true,\n  };\n}\n\n/**\n * The searches whose candidates are tried, best first. A proven ad of what the company sells comes\n * before the idea's container: its market, viewer and objections are ours, and its container is one\n * the thinking can keep or change. So: what the company sells, in its market (in the idea's\n * container for our viewer, loosened in turn, then any container), then anywhere; then ads made for\n * the same people, whatever they sell; then wider (an adjacent product, the same buyer buying\n * something else, the same kind of decision); then ads of the broader industry; then the message;\n * then the container's proven winners from any category, in the market and anywhere.\n * The library's judge scores an ad against the query: prod, Oct 2026, a customer's sentence about\n * one product matched no ad of another category and 13 of 15 ideas found nothing; dev, Oct 2026,\n * searched with the whole message, a UK solar installer's ads were checked against a crypto\n * exchange, a clinic and an English course, while the library held UK solar ads; and with the\n * container a filter, 7 of 10 companies found 0–2 ads of their own category.\n */\nexport function referenceSearchesFor(\n  idea: Idea,\n  temperature: ViewerTemperature,\n  where: ReferenceWhere = {},\n): WinningAdsSearchArgs[] {\n  const strict = referenceSearchFor(idea, temperature, where);\n  const { awareness: _awareness, ...anyStage } = strict;\n  const { audienceTemperature: _temperature, excludeBrandReliant: _reliant, ...viewerAny } = anyStage;\n  const anyViewer = { ...viewerAny, scope: \"all\" as const };\n  const { formatPattern: _pattern, ...anyContainer } = anyViewer;\n  const { country: _country, ...anywhere } = anyViewer;\n  const { country: _anyCountry, ...anyContainerAnywhere } = anyContainer;\n  const { query: _query, ...winners } = anyStage;\n  const { query: _anyQuery, country: _winnersCountry, ...winnersAnywhere } = anyViewer;\n  const inMarket = (steps: WinningAdsSearchArgs[]) => (where.country ? steps : []);\n  // What the idea shows, from any category: the picture that lands the message is found where it\n  // won, and the ranking then asks whether it was made for our buyer.\n  const shows = idea.shows?.trim();\n  const { formatPattern: _shownPattern, ...anyCategory } = { ...anyStage, scope: \"all\" as const };\n  const { country: _shownCountry, ...anyCategoryAnywhere } = anyCategory;\n  const { country: _viewerCountry, ...anyViewerAnywhere } = anyViewer;\n  const { formatPattern: _anyPattern, ...shownAnyViewer } = anyViewerAnywhere;\n  const kinds = (where.shows ?? []).flatMap((q) => (q.trim() ? [{ ...anyCategoryAnywhere, query: q.trim() }] : []));\n  const shown: WinningAdsSearchArgs[] = shows\n    ? [\n        ...inMarket([{ ...anyCategory, query: shows }]),\n        ...kinds,\n        { ...anyCategoryAnywhere, query: shows },\n        { ...shownAnyViewer, query: shows },\n        ...(idea.format ? [{ ...anyViewerAnywhere, query: shows }] : []),\n      ]\n    : [];\n  const anyAd = (query: string | undefined) =>\n    query?.trim()\n      ? [...inMarket([{ ...anyContainer, query: query.trim() }]), { ...anyContainerAnywhere, query: query.trim() }]\n      : [];\n  // With what it shows searched first, the company's category is a short fallback: every search\n  // runs at once, and the full ladder beside them ran a make out of its time (dev, Oct 2026).\n  if (shows) {\n    return [\n      ...shown,\n      ...(where.category ? [anyContainerAnywhere] : []),\n      ...(where.audience?.trim() ? [{ ...anyContainerAnywhere, query: where.audience.trim() }] : []),\n      { ...winnersAnywhere, sort: \"winner\" },\n    ];\n  }\n  return [\n    ...(where.country ? [strict, anyStage, anyContainer] : [strict, anyStage]),\n    anywhere,\n    anyContainerAnywhere,\n    ...anyAd(where.audience),\n    ...(where.wider ?? []).flatMap((q) => (q.trim() ? [{ ...anyContainerAnywhere, query: q.trim() }] : [])),\n    ...anyAd(where.industry),\n    ...(where.category ? [{ ...anyContainerAnywhere, query: idea.message }] : []),\n    ...inMarket([{ ...winners, sort: \"winner\" }]),\n    { ...winnersAnywhere, sort: \"winner\" },\n  ];\n}\n\n/**\n * Where a reference is looked for, from the brief when the model read one (its market over the\n * notes' guess; every market when it says the ad runs in several), else from the notes. Pure.\n */\nexport function referenceWhereOf(brief: ReferenceBrief | null, fallback: ReferenceWhere): ReferenceWhere {\n  if (!brief) return fallback;\n  const country = brief.country === null ? undefined : (brief.country ?? fallback.country);\n  const audience = brief.audience ?? fallback.audience;\n  return {\n    ...(country ? { country } : {}),\n    category: brief.category,\n    ...(brief.industry ? { industry: brief.industry } : {}),\n    ...(audience ? { audience } : {}),\n    ...(brief.wider.length ? { wider: brief.wider } : {}),\n    ...(brief.shows?.length ? { shows: brief.shows } : {}),\n  };\n}\n\n/** The ad being made, as candidates are ranked and picked for it: the brief's read, else the search's words. Pure. */\nexport function rankedForOf(\n  brief: ReferenceBrief | null,\n  where: ReferenceWhere,\n  bet: Pick<FitBet, \"who\" | \"message\" | \"shows\">,\n): RankedFor {\n  return {\n    category: brief?.category ?? where.category ?? bet.message,\n    ...(brief?.industry ? { industry: brief.industry } : {}),\n    ...(brief?.buyer ? { buyer: brief.buyer } : {}),\n    ...(brief?.humour ? { humour: brief.humour } : {}),\n    ...(brief?.memes ? { memes: brief.memes } : {}),\n    ...(brief?.memesWhy ? { memesWhy: brief.memesWhy } : {}),\n    ...(brief?.avoid.length ? { avoid: brief.avoid } : {}),\n    message: bet.message,\n    who: bet.who,\n    ...(bet.shows ? { shows: bet.shows } : {}),\n  };\n}\n\n/** A name as the library and a person may both spell it: no accents, case or punctuation. Pure. */\nconst brandKey = (name: string) =>\n  name\n    .normalize(\"NFD\")\n    .replace(/\\p{M}/gu, \"\")\n    .toLowerCase()\n    .replace(/[^\\p{L}\\p{N}]/gu, \"\");\n\n/** Whether an ad's advertiser is the company itself, by its brand names (three letters or more). Pure. */\nexport function isOwnBrand(advertiser: string | null | undefined, brands: readonly string[]): boolean {\n  const page = brandKey(advertiser ?? \"\");\n  return page !== \"\" && brands.some((b) => brandKey(b).length >= 3 && page.includes(brandKey(b)));\n}\n\ntype PoolCandidate = { ad_id?: string | null; advertiser_id?: string | null; winner_score?: number | null };\n\n/**\n * Every search's candidates in one list, the better search's first, one ad per brand (each fit\n * tried is another brand's move), the ads whose run barely proves them (`proofStrength` \"little\")\n * after the proven ones, at most `limit`. Pure.\n */\nexport function pooledCandidates<T extends PoolCandidate>(searches: readonly T[][], limit: number): T[] {\n  const seen = new Set<string>();\n  const pooled: T[] = [];\n  for (const candidate of searches.flat()) {\n    const brand = candidate.advertiser_id ? `brand:${candidate.advertiser_id}` : null;\n    if (!candidate.ad_id || seen.has(candidate.ad_id) || (brand && seen.has(brand))) continue;\n    seen.add(candidate.ad_id);\n    if (brand) seen.add(brand);\n    pooled.push(candidate);\n  }\n  const proven = (c: T) => proofStrength(c.winner_score) !== \"little\";\n  return [...pooled.filter(proven), ...pooled.filter((c) => !proven(c))].slice(0, limit);\n}\n\n/** The proven ads, and their brands, the workspace's other creatives are already built on. */\nexport type TakenReferences = { adIds: ReadonlySet<string>; advertiserIds: ReadonlySet<string> };\n\n/**\n * The candidates no other creative is built on first (neither the ad nor its brand), then the\n * rest, each in its order: a batch of ideas is no longer built on one winning ad over and over,\n * and one already used is still built on when nothing else fits. Pure.\n */\nexport function freshReferencesFirst<T extends PoolCandidate>(candidates: readonly T[], taken: TakenReferences): T[] {\n  return [\n    ...candidates.filter((c) => !isTakenReference(c, taken)),\n    ...candidates.filter((c) => isTakenReference(c, taken)),\n  ];\n}\n\n/** Whether another creative is built on this ad or on another ad of its brand. Pure. */\nexport function isTakenReference(c: PoolCandidate, taken: TakenReferences): boolean {\n  return (\n    (c.ad_id != null && taken.adIds.has(c.ad_id)) ||\n    (c.advertiser_id != null && taken.advertiserIds.has(c.advertiser_id))\n  );\n}\n\n/** A reference fits when what it wins on is something we can supply, and our viewer would stop for it. */\nexport function fitsIdea(fit: Pick<FitAnswer, \"verdict\" | \"load_bearing\" | \"our_viewer\">): boolean {\n  return fit.verdict !== \"reject\" && missingElements(fit).length === 0 && fit.our_viewer?.stops !== \"no\";\n}\n\n/** The load-bearing elements a reference wins on that we have nothing for. Pure. */\nexport function missingElements(fit: Pick<FitAnswer, \"load_bearing\">): string[] {\n  return fit.load_bearing.filter((l) => l.have === \"missing\" && !l.ours?.trim()).map((l) => l.element);\n}\n\n/**\n * Why a checked reference was not built on, in one line the person can hear: what stops the scroll\n * or the proof that cannot be ours first, with the rule that forbids it; else that our viewer would\n * not stop for it; else the check's own note. Pure.\n */\nexport function whyUnfit(fit: Pick<FitAnswer, \"load_bearing\" | \"our_viewer\" | \"transfer_note\">): string {\n  const reasons = unfitReasons(fit);\n  if (reasons.length > 0) return reasons.join(\"; \");\n  if (fit.our_viewer?.stops === \"no\") {\n    return `our viewer would not stop for it${fit.our_viewer.why ? `: ${fit.our_viewer.why}` : \"\"}`;\n  }\n  return fit.transfer_note?.trim() || \"the check found it does not carry this ad\";\n}\n\nexport type DefinitionStrategyFields = {\n  idea: string;\n  message: string;\n  evidence?: EvidenceLevel;\n  angle: string;\n  persona: string;\n  awareness: string;\n  hypothesis: string;\n};\n\n/** What a creative records about the idea it executes. */\nexport function definitionFieldsOf(idea: Idea, evidence: EvidenceLevel | \"explore\"): DefinitionStrategyFields {\n  return {\n    idea: idea.id,\n    message: idea.message,\n    ...(evidence !== \"explore\" ? { evidence } : {}),\n    angle: idea.angle,\n    persona: idea.who,\n    awareness: idea.awareness,\n    hypothesis: idea.why,\n  };\n}\n\nconst FRONTMATTER = /^---\\r?\\n([\\s\\S]*?\\r?\\n)?---/;\n\n/** Whether a bare string reads back as the same text under YAML 1.1. */\nfunction readsAsText11(text: string): boolean {\n  try {\n    return parse(text, { version: \"1.1\" }) === text;\n  } catch {\n    return false;\n  }\n}\n\n/** Set fields in a markdown file's frontmatter, keeping every other field and the body. */\nexport function setDefinitionFields(raw: string, fields: Record<string, unknown>): string {\n  const match = raw.match(FRONTMATTER);\n  if (!match) return raw;\n  const doc = parseDocument(match[1] ?? \"\");\n  if (doc.errors.length > 0) return raw;\n  for (const [key, value] of Object.entries(fields)) {\n    if (value === undefined) continue;\n    const node = doc.createNode(value);\n    // The site reads frontmatter as YAML 1.1, where a bare 2026-10-04 is a date, not text.\n    visit(node, {\n      Scalar(_, scalar) {\n        if (typeof scalar.value === \"string\" && !readsAsText11(scalar.value)) {\n          scalar.type = Scalar.QUOTE_DOUBLE;\n        }\n      },\n    });\n    doc.set(key, node);\n  }\n  return `---\\n${doc.toString()}---${raw.slice(match[0].length)}`;\n}\n\n/** The ad spec with the idea's message as the one thing it tells the viewer. */\nexport function setSpecMessage(specJson: string, message: string): string {\n  const spec = JSON.parse(specJson) as Record<string, unknown>;\n  return `${JSON.stringify({ ...spec, message }, null, 2)}\\n`;\n}\n\n/**\n * The ad spec made for the idea's persona: its title and segment from the Knowledge (\"The owner on\n * the move (Owner, 30–55, 1–10 staff)\"), else the idea's own words. The image prompt, the casting\n * check and the viewer check all read `viewer.who`; a reference-built spec held only the\n * scaffold's placeholder. The market and what the viewer knows are kept. Pure.\n */\nexport function setSpecViewer(specJson: string, idea: Pick<Idea, \"who\">, personas: readonly PersonaEntry[]): string {\n  const spec = JSON.parse(specJson) as Record<string, unknown>;\n  const viewer = (spec.viewer ?? {}) as Record<string, unknown>;\n  return `${JSON.stringify({ ...spec, viewer: { ...viewer, who: personaWho(idea, personas) } }, null, 2)}\\n`;\n}\n\n/** Who an idea is for, in its persona's words (\"The owner on the move (Owner, 30–55)\"), else its own. Pure. */\nexport function personaWho(idea: Pick<Idea, \"who\">, personas: readonly PersonaEntry[]): string {\n  const persona = personas.find((p) => p.slug === idea.who);\n  if (persona?.title) return `${persona.title}${persona.segment ? ` (${persona.segment})` : \"\"}`;\n  return persona?.segment ?? idea.who.replace(/[-_]/g, \" \");\n}\n\n/** The most words the audience search keeps: the library's judge reads a long query slowly. */\nconst AUDIENCE_QUERY_WORDS = 9;\n\n/**\n * The people the idea is for, as a library search: its persona's own words, cut short. Dev, Oct\n * 2026: \"homeowners worried about rising energy bills\" found twelve proven energy ads where\n * \"rooftop solar\" in the idea's container found one. Pure.\n */\nexport function audienceQuery(idea: Pick<Idea, \"who\">, personas: readonly PersonaEntry[]): string {\n  return personaWho(idea, personas)\n    .replace(/\\(/g, \" \")\n    .replace(/\\)/g, \"\")\n    .split(/\\s+/)\n    .filter(Boolean)\n    .slice(0, AUDIENCE_QUERY_WORDS)\n    .join(\" \")\n    .replace(/[\\s,;:.–—-]+$/, \"\");\n}\n\n/** The ad being made, as the fit judges a reference for it: its persona, message and the customers' words it stands on. Pure. */\nexport function fitBetOf(\n  idea: Pick<Idea, \"who\" | \"message\" | \"awareness\" | \"angle\" | \"evidence\" | \"shows\">,\n  personas: readonly PersonaEntry[],\n  insights: readonly { id: string; quote: string }[],\n  market?: string,\n): FitBet {\n  const quotes = insights.filter((i) => idea.evidence.includes(i.id)).map((i) => i.quote);\n  return {\n    who: personaWho(idea, personas),\n    message: idea.message,\n    awareness: idea.awareness,\n    angle: idea.angle,\n    ...(idea.shows ? { shows: idea.shows } : {}),\n    ...(quotes.length > 0 ? { quotes } : {}),\n    ...(market ? { market } : {}),\n  };\n}\n\n/**\n * The ad spec with the concept the reference's fit read (`conceptFromFit`): a build started before\n * the fit answered has none, or only the one the scaffold drafted from its describe, which names no\n * reference and nothing of what we have; without the fit's, the render never sees the reference at\n * the level that won. A concept a fit already seeded (it names its reference) stays. Pure.\n */\nexport function withFitConcept(specJson: string, seeded: Record<string, unknown>): string {\n  const spec = JSON.parse(specJson) as Record<string, unknown>;\n  const held = spec.concept as { reference_ad_id?: unknown } | undefined;\n  if (held?.reference_ad_id) return specJson;\n  return `${JSON.stringify({ ...spec, ...seeded }, null, 2)}\\n`;\n}\n\n/**\n * The copy lines the scaffold drafted that claim a figure the company never wrote: a draft written\n * beside a competitor's ad can carry the competitor's promise. `corpus` is what the company wrote.\n */\nexport function unsourcedCopyLines(specJson: string, corpus: string): string[] {\n  const spec = JSON.parse(specJson) as { copy?: unknown };\n  const figures = figuresIn(corpus);\n  const lines = Array.isArray(spec.copy) ? spec.copy : [];\n  return lines.flatMap((line) => {\n    const text = typeof line === \"object\" && line !== null ? 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package/dist/{chunk-K2Z3KGOH.js → chunk-NPMAATZG.js}

@@ -1,6 +1,6 @@
 import {
   REF_PREFIX
-} from "./chunk-ELL2IQMF.js";
+} from "./chunk-62JQQUAU.js";
 
 // src/commands/canvas/node-preview.ts
 var MAX_PARAMS_PREVIEW_LENGTH = 4e3;
@@ -61,4 +61,4 @@ ${body}` : header || body || compactJson(record);
 export {
   nodeParamsPreview
 };
-//# sourceMappingURL=chunk-K2Z3KGOH.js.map
+//# sourceMappingURL=chunk-NPMAATZG.js.map

package/dist/{chunk-2K3NCVDI.js → chunk-OKJVBGMQ.js}

@@ -1,11 +1,11 @@
 import {
   nodeParamsPreview
-} from "./chunk-K2Z3KGOH.js";
+} from "./chunk-NPMAATZG.js";
 import {
   outputRatioWarningsFor,
   shownBaseline,
   shownVersion
-} from "./chunk-5YKC2WWG.js";
+} from "./chunk-4S4WDXJR.js";
 import {
   waitForSheet
 } from "./chunk-WN4KX7GE.js";
@@ -36,7 +36,7 @@ import {
   variantImage,
   versionRun,
   writeSeriesMemberCanvas
-} from "./chunk-U4W4LULB.js";
+} from "./chunk-MGIOV72F.js";
 import {
   buildFailedRunRecord,
   buildInitialRunRecord,
@@ -46,7 +46,7 @@ import {
   finalOutputLabelsFromCanvas,
   nodeOutputsToRecord,
   withFacts
-} from "./chunk-4VWTIT5C.js";
+} from "./chunk-UWXDNVS5.js";
 import {
   clearLegacyDirtyMarker,
   readRenderState,
@@ -55,7 +55,7 @@ import {
   recordReviewOutcome,
   recordSeriesLeadRun,
   recordSnapshot
-} from "./chunk-KQDAFZKR.js";
+} from "./chunk-Q4WWS3UQ.js";
 import {
   BRAND_LOGO_ROLE,
   CLAIMS_MODEL,
@@ -85,7 +85,7 @@ import {
   uncastPeople,
   wireNamedPeople,
   wireProofBadges
-} from "./chunk-5RCCESDX.js";
+} from "./chunk-AXDKLXCG.js";
 import {
   ViewerAnswerSchema,
   describeViewer,
@@ -105,10 +105,10 @@ import {
   viewerCheckBeforeRender,
   viewerCheckSkip,
   viewerChecksSpent
-} from "./chunk-RTWRNG3E.js";
+} from "./chunk-IN6AW5P3.js";
 import {
   heldRules
-} from "./chunk-RCSOG2DV.js";
+} from "./chunk-ZINMEMOB.js";
 import {
   readAvatars,
   writeAvatars
@@ -116,11 +116,11 @@ import {
 import {
   readCaseFile,
   readCompanyReading
-} from "./chunk-7U3V64YT.js";
+} from "./chunk-WKLQFSV6.js";
 import {
   frontmatterOf,
   ruleTells
-} from "./chunk-MMVLRUMK.js";
+} from "./chunk-G2LGMWNG.js";
 import {
   holdUnbilledSpend,
   holdWhenSettled,
@@ -142,7 +142,7 @@ import {
   resolveConcurrency,
   sizeDifferenceFinding,
   ulid
-} from "./chunk-GQ6JS5MR.js";
+} from "./chunk-4VB7F422.js";
 import {
   BackendClient,
   LOGO_COMPOSITE_ROLE,
@@ -177,7 +177,7 @@ import {
   staticMasterFormat,
   textColourSource,
   usesTextColour
-} from "./chunk-ELL2IQMF.js";
+} from "./chunk-62JQQUAU.js";
 import {
   bytesOf,
   judgeWinner,
@@ -186,10 +186,10 @@ import {
   reviewRenderedStatic,
   samePictureSizes,
   staticVerdict
-} from "./chunk-5NS4CNF6.js";
+} from "./chunk-E2RFM6R2.js";
 import {
   reviewAgainstRules
-} from "./chunk-6KK26F2T.js";
+} from "./chunk-BTY4LZBG.js";
 import {
   AdSpecSchema,
   adSpecJsonSchema,
@@ -204,7 +204,7 @@ import {
   nativeSurfaceName,
   readAdSpec,
   readInterfaceWords
-} from "./chunk-U2452GLO.js";
+} from "./chunk-4AMIHNNP.js";
 import {
   RENDER_REVIEW_MODEL,
   RENDER_REVIEW_UNAVAILABLE,
@@ -215,12 +215,12 @@ import {
   rulesDigest,
   sceneWindowsBeside,
   videoPathFromOutput
-} from "./chunk-ZBV5IV5T.js";
+} from "./chunk-IKCP5NCE.js";
 import {
   GLANCE_CHECK_MODEL,
   VIEWER_CHECK_MODEL,
   nearestSupportedAspectRatio
-} from "./chunk-T6ATGN7Y.js";
+} from "./chunk-MCJ5I5LR.js";
 import {
   describeMarket
 } from "./chunk-KPYDTIAI.js";
@@ -1762,6 +1762,7 @@ import sharp2 from "sharp";
 var SOLID = 250;
 var SAME_COLOUR = 60;
 var LOGO_MATCH = 0.98;
+var DRAWN_LOGO_MATCH = 0.9;
 var COARSE_WIDTH = 180;
 var MIN_SHOWN = 0.4;
 var MAIN_COLOUR = 0.12;
@@ -2025,6 +2026,13 @@ function mismatch(format, agreement) {
     kind: { item: "logo", element: "logo", defect: "other", edges: [] }
   };
 }
+function drawnMismatch(format, agreement) {
+  return {
+    severity: "blocking",
+    what: `${format}: the logo drawn is not the brand's logo (only ${pct2(agreement)} of it matches the file); draw this size again with the brand's logo copied exactly from the logo file, letter for letter.`,
+    kind: { item: "logo", element: "logo", defect: "other", edges: [] }
+  };
+}
 function searchWidths(frameWidth) {
   const widths = [];
   for (let w = frameWidth * 0.08; w <= frameWidth * 0.45; w *= 1.04) widths.push(Math.round(w));
@@ -2072,7 +2080,7 @@ async function drawnLogoFinding(image, arts) {
   const frame2 = { width: picture.width, height: picture.height };
   const cut = placementProblems({ frame: frame2, safe: NO_MARGIN, logo: drawn.box });
   if (cut.length > 0) return cut.map((p) => said(image.format, p));
-  return drawn.agreement < LOGO_MATCH ? [mismatch(image.format, drawn.agreement)] : [];
+  return drawn.agreement < DRAWN_LOGO_MATCH ? [drawnMismatch(image.format, drawn.agreement)] : [];
 }
 async function deliveredLogoFindings(parsed, outputsByNode, images, inks = ["#000000", "#FFFFFF"]) {
   const nodes = nodesOf2(parsed);
@@ -2686,6 +2694,10 @@ function acceptRepair(before, answer, held = { rules: [] }) {
   const kept = printedWords(now.data);
   const said2 = printedWords(was.data);
   if (!said2.every((text) => kept.includes(text))) return null;
+  if (was.data.native) {
+    const shown = now.data.native ? nativeCopy(now.data.native) : [];
+    if (!nativeCopy(was.data.native).every((text) => shown.includes(text))) return null;
+  }
   const added = kept.filter((text) => !said2.includes(text));
   if (ruleTells(added, held.rules, held.language).some((t) => t.kind === "forbidden")) return null;
   return { changed: parsed.data.changed, spec };
@@ -3853,4 +3865,4 @@ export {
   executeCanvasRun,
   buildBackendClient
 };
-//# sourceMappingURL=chunk-2K3NCVDI.js.map
+//# sourceMappingURL=chunk-OKJVBGMQ.js.map