@jaimevalasek/aioson 1.7.2 → 1.9.0

package/template/.aioson/genomes/copywriting/manifest.json

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+{
+  "genome": "copywriting",
+  "domain": "copywriting (foundational direct response baseline)",
+  "type": "function",
+  "version": 2,
+  "format": "genome-v4-modular",
+  "track": "4.2",
+  "language": "en",
+  "depth": "standard",
+  "evidence_mode": "hybrid",
+  "generated": "2026-05-08",
+  "last_updated": "2026-05-08",
+  "fidelity_score": 0.80,
+  "confidence": "high",
+  "advisor_ready": false,
+  "description": "Foundational direct response copywriting genome — One Belief, 5 Acts, PMS, awareness spectrum. Niche-agnostic baseline always loaded by @copywriter as base layer.",
+  "fidelity_history": [
+    { "date": "2026-05-08", "score": 0.80, "phase": "initial creation as foundational genome" },
+    {
+      "date": "2026-05-08",
+      "score": 0.80,
+      "phase": "Track 4.2 modular migration — content decomposed into references; no new evidence",
+      "source_added": null,
+      "source_provenance": "structural — synthesized references from existing single-file material",
+      "references_modified": [],
+      "references_added": [
+        "methodology",
+        "decision-weights",
+        "meta-axioms",
+        "heuristics",
+        "frameworks/one-belief",
+        "frameworks/5-act-narrative",
+        "frameworks/pms-research",
+        "frameworks/classical-formulas",
+        "frameworks/two-paths-close",
+        "frameworks/offer-stack",
+        "application-notes"
+      ],
+      "delta_score": "0.00",
+      "notes": "Operational improvement — folder format with 11 references. Foundational function genome — niche-agnostic baseline. advisor_ready: false (foundational principles, not a person). References .aioson/skills/marketing/ for deeper dives."
+    }
+  ],
+  "references": [
+    {
+      "id": "methodology",
+      "file": "references/methodology.md",
+      "when": "Need overall foundational copywriting method shape (One Belief + 5 Acts + PMS + Awareness Spectrum)",
+      "load_priority": "high"
+    },
+    {
+      "id": "meta-axioms",
+      "file": "references/meta-axioms.md",
+      "when": "Need the 6 foundational philosophies of direct response copywriting",
+      "load_priority": "medium"
+    },
+    {
+      "id": "decision-weights",
+      "file": "references/decision-weights.md",
+      "when": "Resolving copy trade-offs against direct response dogma",
+      "load_priority": "high"
+    },
+    {
+      "id": "heuristics",
+      "file": "references/heuristics.md",
+      "when": "Quick decision rules during copy production (10 H rules)",
+      "load_priority": "high"
+    },
+    {
+      "id": "frameworks-one-belief",
+      "file": "references/frameworks/one-belief.md",
+      "when": "Establishing the one central belief that organizes the entire piece",
+      "load_priority": "high"
+    },
+    {
+      "id": "frameworks-5-act-narrative",
+      "file": "references/frameworks/5-act-narrative.md",
+      "when": "Structuring sales pages, VSLs, or long-form copy with dramatic 5-act arc",
+      "load_priority": "high"
+    },
+    {
+      "id": "frameworks-pms-research",
+      "file": "references/frameworks/pms-research.md",
+      "when": "Audience research before writing (Problems / Myths / Dreams mapping)",
+      "load_priority": "high"
+    },
+    {
+      "id": "frameworks-classical-formulas",
+      "file": "references/frameworks/classical-formulas.md",
+      "when": "Applying AIDA / PAS / BAB based on content type and length",
+      "load_priority": "medium"
+    },
+    {
+      "id": "frameworks-two-paths-close",
+      "file": "references/frameworks/two-paths-close.md",
+      "when": "Close technique for Act 5 — emotional urgency through stay-vs-change framing",
+      "load_priority": "medium"
+    },
+    {
+      "id": "frameworks-offer-stack",
+      "file": "references/frameworks/offer-stack.md",
+      "when": "Building irresistible offer with value anchoring, stacking, bonuses, guarantee",
+      "load_priority": "high"
+    },
+    {
+      "id": "application-notes",
+      "file": "references/application-notes.md",
+      "when": "Loading .aioson/skills/marketing/ references on demand; combining with applied master genomes",
+      "load_priority": "medium"
+    }
+  ],
+  "dependencies": {
+    "skills": [
+      "marketing"
+    ],
+    "genomes": []
+  },
+  "relations": [],
+  "tags": [
+    "copywriting",
+    "direct-response",
+    "foundational",
+    "one-belief",
+    "5-acts",
+    "pms",
+    "awareness-spectrum",
+    "track-4.2-modular"
+  ],
+  "compatible_with": [
+    "@copywriter",
+    "any-squad",
+    "any-master-genome"
+  ],
+  "best_for": [
+    "foundational-baseline",
+    "direct-response-fundamentals",
+    "junior-onboarding",
+    "multi-format-campaigns"
+  ],
+  "use_as": "foundational-baseline-always-loaded-by-copywriter"
+}

package/template/.aioson/genomes/copywriting/references/application-notes.md

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+---
+genome: copywriting
+reference: application-notes
+load_priority: medium
+---
+
+# Application Notes — Foundational Copywriting Genome
+
+## Best applied to
+
+- **Any direct response copy** as foundational base layer
+- **Multi-format campaigns** (sales page + ads + emails) where consistent foundational discipline matters
+- **Junior copywriter onboarding** — foundational principles before specialization
+- **`@copywriter` automatic load** — this genome is the always-loaded baseline
+
+## Tone
+
+This genome is **niche-agnostic** and tone-neutral. The tone follows:
+- The applied master genome (Halbert = warm/personal; Kennedy = bold/contrarian; etc.)
+- The persona genome if applied (Ladeira = mainstream BR; Diogo = periferia BR; etc.)
+- The brand voice if applicable
+
+This foundational genome **does NOT impose tone**. It provides discipline.
+
+## When this genome alone is enough
+
+Almost never. This is foundational — it should pair with at least one applied master.
+
+The exception: very simple copy needs (a basic email, a one-line ad, a quick social post) where master-specific depth would be overkill. Even then, applying foundational principles produces competent direct response.
+
+## Combination rules
+
+### Foundational + ONE applied master = standard
+
+`@copywriter` typically loads:
+- This genome (always) — foundational baseline
+- ONE applied master per piece — school-specific depth
+
+Examples:
+- US health VSL → foundational + `copywriting-georgi`
+- US classical direct mail → foundational + `copywriting-halbert`
+- US course launch → foundational + `copywriting-brunson` + maybe `copywriting-kennedy`
+- BR mainstream copy → foundational + `copywriting-ladeira`
+- BR autoral content → foundational + `copywriting-icaro-de-carvalho`
+- BR aggressive direct response → foundational + `copywriting-diogo-gomes`
+- Almost any → foundational + `copywriting-schwartz` (theoretical depth)
+
+### Foundational + TWO applied masters = exception case
+
+Only when:
+- Schwartz (foundational theory) + ONE applied execution master is the standard "Schwartz + applied" pairing
+- Brunson + Kennedy is the canonical course launch pairing (Kennedy was Brunson's mentor)
+- Halbert + Schwartz is the canonical direct mail tradition pairing
+
+### Foundational + brand-voice genome (if applicable)
+
+For branded content, add a `brand-voice-{slug}.md` genome layered on top. Example:
+- foundational + `copywriting-halbert` + `brand-voice-acme.md` = direct response copy in Acme's specific voice
+
+## Loading conditional skills (`.aioson/skills/marketing/`)
+
+This genome references detailed files in `.aioson/skills/marketing/references/`. Load on demand:
+
+| When writing... | Load these references |
+|-----------------|----------------------|
+| Any marketing/sales page | `patterns.md` + `anti-patterns.md` |
+| Offer / pricing section | `offer-structure.md` + `fascinations.md` |
+| Research phase | `pms-research.md` + `market-intelligence.md` |
+| Narrative structure | `five-acts.md` + `one-belief.md` |
+| VSL script | All references + `.aioson/skills/marketing/vsl-craft.md` |
+
+These references are deeper deep-dives that complement this genome's frameworks. Load only when needed.
+
+## When this genome doesn't apply
+
+- **Brand-only content** without conversion goal (use `@copywriter` for sales-driven content; use other agents for brand)
+- **Pure creative writing** (this genome is salesmanship, not creative)
+- **Visual design** (use `@ux-ui`)
+- **SEO / technical** (use `landing-page-forge.md` skill)
+- **Internal communication** (use other writing patterns)
+
+## Awareness × Audience match
+
+Foundational copywriting addresses ALL Schwartz Awareness Levels:
+- Level 1 → Lead-heavy structure (build problem awareness)
+- Level 2 → Mechanism-heavy structure (problem already known; solve it)
+- Level 3 → Mechanism + differentiation
+- Level 4 → Offer-heavy structure
+- Level 5 → Direct close
+
+The 5-act structure adapts to all levels by adjusting per-act emphasis (see `references/methodology.md`).
+
+## Modern application
+
+This genome's principles transfer to:
+- Sales pages (long and short)
+- VSLs (any length)
+- Email sequences
+- Webinar pitches
+- Course launches
+- Coaching offers
+- Service offerings
+- Product launches
+- Even short-form content (TikTok, Reels) when conversion is the goal
+
+The format changes; foundational discipline doesn't.
+
+## Why this genome doesn't have advisor mode
+
+This genome is **foundational principles**, not a person. There's nothing to consult — just frameworks to apply.
+
+If the user wants to consult about copy:
+- For a specific master's perspective → use that master genome's advisor mode (Ladeira, Ícaro, Diogo Gomes are advisor-ready)
+- For general copy advice → load this genome + Schwartz; apply the frameworks directly
+
+## Foundational genome vs. master genomes — the hierarchy
+
+```
+┌─────────────────────────────────────────────────────────────────┐
+│                                                                 │
+│  Brand Voice (project-specific, if applicable)                  │
+│  ↑                                                              │
+│  Persona / Master Genome (Schwartz, Halbert, Kennedy, Brunson,  │
+│   Georgi, Ladeira, Ícaro, Diogo Gomes — pick 1-2)               │
+│  ↑                                                              │
+│  Foundational Copywriting Genome (this one — always loaded)     │
+│                                                                 │
+└─────────────────────────────────────────────────────────────────┘
+```
+
+The foundation is the bottom layer. The masters add school-specific frameworks. The brand voice adds project-specific tone. All layers compose.
+
+## Self-evaluation: when this genome's frameworks are enough vs. need master extension
+
+| Situation | This genome alone | + Schwartz | + Applied master |
+|-----------|-------------------|-----------|------------------|
+| Simple email | ✅ | optional | not needed |
+| Standard sales page | ⚠ adequate | ✅ recommended | ✅ stronger |
+| Long-form VSL | ⚠ shallow | ⚠ better | ✅ required |
+| Course launch | ⚠ shallow | ⚠ better | ✅ required (Brunson) |
+| BR market copy | ⚠ generic | ⚠ generic | ✅ required (BR persona) |
+| Premium positioning | ⚠ generic | ⚠ generic | ✅ required (Kennedy) |
+| High-ticket B2C | ⚠ inadequate | ⚠ better | ✅ required (Halbert/Kennedy) |
+
+The pattern: this genome is **necessary** but rarely **sufficient**. Pair with at least one applied master for non-trivial work.

package/template/.aioson/genomes/copywriting/references/decision-weights.md

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+---
+genome: copywriting
+reference: decision-weights
+load_priority: high
+---
+
+# Decision Weights — Foundational Direct Response
+
+> **Track 4.1 partial** — method trade-offs derived from the foundational 10 heuristics + 6 philosophies.
+
+## Foundational trade-offs
+
+| Trade-off | Weight | When activated |
+|-----------|--------|----------------|
+| Salesmanship vs. Creative writing | 95 / 5 | Every sentence — copy is salesmanship in print |
+| Prospect-as-hero vs. Product-as-hero | 95 / 5 | Voice/positioning — never the product |
+| Research vs. Imagination | 90 / 10 | Source of copy — research is foundational |
+| Specificity vs. Generality | 90 / 10 | Claims, numbers, examples — specifics convert |
+| Data vs. Opinion | 95 / 5 | Final decisions — data wins |
+| Length-as-needed vs. Arbitrary length | 75 / 25 | Format decisions — boredom kills, not length |
+| Audience vocabulary vs. Industry jargon | 85 / 15 | Word choice — their words always |
+| One CTA vs. Multiple CTAs | 90 / 10 | Conversion design — never give 5 things to click |
+| Real urgency vs. Fake urgency | 100 / 0 | CTA design — fake destroys trust faster than real adds urgency |
+| Strong guarantee vs. Weak guarantee | 95 / 5 | Risk reversal — strong guarantees increase conversion 20-30% |
+
+## How to apply
+
+The 100/0 absolute is real urgency vs. fake urgency. **Never fake urgency** — it destroys trust faster than no urgency damages conversion.
+
+Almost-absolute (95/5) trade-offs reflect the foundational dogmas:
+- Salesmanship over creative writing
+- Prospect over product
+- Data over opinion
+- Strong guarantee always
+
+Closest call (75/25): length-as-needed vs. arbitrary length. The "long copy converts" tradition is real but overstated. Length follows boredom test, not a pre-set ideal.
+
+## Notes
+
+These weights are **foundational** — applied master genomes can refine them per school but rarely override the 95+/5 weights. The exceptions exist mostly in master-specific frames:
+- Brunson can lower "Specificity 90/10" slightly when the storytelling demands it
+- Kennedy reinforces "Prospect-as-hero 95/5" with his "write backwards" dogma
+- Halbert reinforces "Audience vocabulary 85/15" with his vocabulary-research discipline
+
+Use foundational weights as the baseline; master weights as refinements.

package/template/.aioson/genomes/copywriting/references/frameworks/5-act-narrative.md

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+---
+genome: copywriting
+reference: frameworks-5-act-narrative
+load_priority: high
+---
+
+# 5-Act Narrative Arc
+
+Sales content follows a dramatic structure, not a flat feature list. The 5-act arc is the foundational structure for direct response copy.
+
+## The 5 acts
+
+### Act 1 — Lead (10-15%)
+
+**Purpose:** hook attention, create curiosity.
+
+**Key elements:**
+- Headline that stops the scroll
+- Lead paragraph that opens curiosity gap
+- Immediate relevance to the prospect (avatar awareness)
+
+**Common patterns:**
+- Specific surprising fact
+- Pattern interrupt opener
+- Vivid scene
+- Curiosity question (carefully — Georgi forbids; others permit)
+
+### Act 2 — Background (15-20%)
+
+**Purpose:** build authority and emotional connection.
+
+**Key elements:**
+- Origin story (in Brunson tradition)
+- Personal relationship-building (in Halbert tradition)
+- Credibility through demonstrated transformation (in Ícaro tradition)
+- Specific named transformation (in Kennedy tradition)
+
+The Background act earns the right to teach.
+
+### Act 3 — Mechanism (20-25%)
+
+**Purpose:** explain WHY (problem cause + solution logic).
+
+**Key elements:**
+- Articulate the deeper problem (beyond surface symptoms)
+- Explain why most solutions fail
+- Reveal the unique mechanism (the "why THIS works")
+- Connect mechanism to specific evidence
+
+This is the **conversion lever**. Underdeveloping it produces commodity copy.
+
+### Act 4 — Offer (20-25%)
+
+**Purpose:** present the product as the vehicle.
+
+**Key elements:**
+- Itemize what they get
+- Stack value (each component with assigned value)
+- Total value visibly exceeds price
+- Bonuses tied to specific objections
+- Strong guarantee (risk reversal)
+
+See `frameworks/offer-stack.md` for detailed offer construction.
+
+### Act 5 — Close (10-15%)
+
+**Purpose:** manage emotions, drive action.
+
+**Key elements:**
+- Two Paths technique (see `frameworks/two-paths-close.md`)
+- Real urgency (deadline or scarcity, never manufactured)
+- Clear instructions
+- Multiple response paths
+- Optional P.S. that re-hooks (Halbert tradition)
+
+## Why 5 acts (not 3, not 7, not 10)
+
+Other structures exist:
+- Halbert 10-step (direct mail tradition)
+- Kennedy 10-step (No B.S. systematic)
+- Georgi 7-act (RMBC)
+- Brunson 6-part / 7-phase (Perfect Webinar)
+
+The foundational 5-act is the **shared substrate** — it maps cleanly to dramatic narrative tradition (5-act plays since classical theater) and provides the **simplest complete arc** for sales content.
+
+Master genomes refine the 5-act:
+- Halbert/Kennedy split it into 10 steps for direct mail / direct marketing
+- Georgi splits it into 7 acts with explicit mechanism emphasis
+- Brunson maps it to 6/7 phases with belief-breaking emphasis
+
+The 5-act foundational version is the **default** when no specific master genome is loaded.
+
+## Proportions
+
+The 5-act default proportions (in 5,000-word sales letter):
+
+| Act | % | Words |
+|-----|---|-------|
+| 1. Lead | 10-15% | 500-750 |
+| 2. Background | 15-20% | 750-1000 |
+| 3. Mechanism | 20-25% | 1000-1250 |
+| 4. Offer | 20-25% | 1000-1250 |
+| 5. Close | 10-15% | 500-750 |
+
+The Mechanism + Offer (40-50%) is the **conversion engine**. The Lead + Background (25-35%) earns the read. The Close (10-15%) drives the action.
+
+## Application by format
+
+### Long sales page (5000+ words)
+Full 5-act with proportions above.
+
+### VSL (15-30 minutes)
+Compressed 5-act:
+- Act 1: 2-3 min
+- Act 2: 3-5 min
+- Act 3: 4-6 min
+- Act 4: 4-6 min
+- Act 5: 2-3 min
+
+### Email sequence
+One act per email × 5 emails:
+- Email 1: Lead (the problem teased + curiosity)
+- Email 2: Background (origin story / credibility)
+- Email 3: Mechanism (why this works)
+- Email 4: Offer
+- Email 5: Close + scarcity
+
+### Short ad
+Compressed Lead + condensed Mechanism + immediate Offer/Close. Acts 1, 3, 4 dominate; Act 2 is omitted; Act 5 is brief.
+
+### Webinar
+Standard webinar mapping:
+- Act 1 → Powerful Promise + Qualification (Brunson)
+- Act 2 → Origin Story (Brunson)
+- Act 3 → Breaking 3 Beliefs + New Path (Brunson)
+- Act 4 → The Offer (Brunson)
+- Act 5 → Close + Real Scarcity (Brunson)
+
+## The "no boring copy" discipline
+
+> "There is no long copy, only boring copy." — Foundational axiom #4
+
+The 5-act structure works at any length IF every paragraph earns the next paragraph. A 5,000-word sales page that maintains curiosity outperforms a 500-word page that's generic.
+
+Length is not the variable; **boredom is**. The 5-act structure provides the dramatic arc that prevents boredom — each act creates new tension that the next act resolves.
+
+## Common violations
+
+### Violation 1 — Skipping Act 3 (Mechanism)
+Symptom: copy reads as "we're better" without explaining why.
+
+Fix: develop the mechanism with specific evidence.
+
+### Violation 2 — Front-loading Act 4 (Offer)
+Symptom: offer revealed too early; reader hasn't been built up.
+
+Fix: keep Act 4 in its proper position; build Acts 1-3 first.
+
+### Violation 3 — Weak Act 5 (Close)
+Symptom: reader is convinced but doesn't act.
+
+Fix: real urgency + clear instructions + Two Paths technique.
+
+### Violation 4 — Bloated Act 2 (Background)
+Symptom: founder origin story takes 40% of the piece.
+
+Fix: cap at 20%; the prospect is the hero, not you.
+
+### Violation 5 — Disconnected acts
+Symptom: each act feels like a separate piece; no narrative flow.
+
+Fix: each act ends with a transition that primes the next; the One Belief threads through all 5.
+
+## How One Belief threads through 5 acts
+
+| Act | One Belief role |
+|-----|-----------------|
+| 1. Lead | Tease the New Opportunity |
+| 2. Background | Establish credibility for the Mechanism |
+| 3. Mechanism | Reveal and prove the Unique Mechanism |
+| 4. Offer | Package the New Opportunity as the product |
+| 5. Close | Drive action toward the New Opportunity |
+
+The 5 acts × One Belief produces coherent direct response that converts.

package/template/.aioson/genomes/copywriting/references/frameworks/classical-formulas.md

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+---
+genome: copywriting
+reference: frameworks-classical-formulas
+load_priority: medium
+---
+
+# Classical Direct Response Formulas
+
+The foundational toolkit of compressed persuasion structures. Use within the 5-act structure as micro-frames per act, or as standalone for short-form copy.
+
+## The 3 foundational formulas
+
+### AIDA — Attention, Interest, Desire, Action
+
+**Structure:**
+1. **Attention** — capture the reader's attention
+2. **Interest** — engage with relevance
+3. **Desire** — create want
+4. **Action** — drive to CTA
+
+**Best for:**
+- Short-form copy (ads, single-screen sales pages)
+- Email subject + opening
+- Social posts with conversion goal
+
+**Compressed version of the 5-act:**
+- AIDA's Attention = 5-act's Lead (Act 1)
+- AIDA's Interest = 5-act's Background (Act 2)
+- AIDA's Desire = 5-act's Mechanism + Offer (Acts 3-4)
+- AIDA's Action = 5-act's Close (Act 5)
+
+When the 5-act doesn't fit (length budget too tight), AIDA is the compression.
+
+### PAS — Problem, Agitate, Solve
+
+**Structure:**
+1. **Problem** — name the pain
+2. **Agitate** — make the pain feel urgent (hidden consequences)
+3. **Solve** — present the solution
+
+**Best for:**
+- Email subject lines + first paragraph
+- Ad hooks (3-5 line ads)
+- Section openers within a sales page (especially Act 3 Mechanism intro)
+
+**Pattern within 5-act:**
+- Act 3 (Mechanism) often uses PAS: Problem articulated → Agitated with hidden consequences → Mechanism revealed as Solve
+
+### BAB — Before, After, Bridge
+
+**Structure:**
+1. **Before** — current painful state
+2. **After** — desired future state
+3. **Bridge** — your product connects them
+
+**Best for:**
+- Testimonial sections
+- Hero copy (compressed transformation)
+- Case studies
+- Email sequence emails focused on transformation
+
+**Pattern:**
+The Bridge is **always the product**. The Before-After contrast creates the emotional pull; the Bridge closes the gap.
+
+## When to use which
+
+| Situation | Formula |
+|-----------|---------|
+| Short ad / scroll-stop content | AIDA (compressed) |
+| Email subject + first paragraph | PAS or AIDA |
+| Section opener within long-form | PAS |
+| Testimonial section | BAB |
+| Hero section of landing page | BAB or AIDA |
+| Long-form sales page | 5-act with AIDA / PAS / BAB as micro-frames |
+
+## Combining within 5 acts
+
+A 5-act sales page typically uses ALL three formulas:
+
+| Act | Formula(s) deployed |
+|-----|---------------------|
+| 1. Lead | AIDA Attention + Interest |
+| 2. Background | BAB (your own Before-After-Bridge story) |
+| 3. Mechanism | PAS (problem → agitate hidden costs → mechanism solves) |
+| 4. Offer | AIDA Desire + condensed BAB (current state → product → after-state) |
+| 5. Close | AIDA Action |
+
+The formulas COMPLEMENT the 5-act — they don't compete.
+
+## Why these 3 (and not others)
+
+Many other formulas exist:
+- 4 Ps (Promise, Picture, Proof, Push) — used in Georgi tradition
+- FAB (Features, Advantages, Benefits) — used in Georgi tradition
+- Star-Story-Solution — used in Brunson tradition
+- The Ultimate Sales Letter 10-step — Kennedy tradition
+
+These 3 (AIDA, PAS, BAB) are foundational because:
+- **Universal:** work across niches and formats
+- **Compressed:** can deploy in tight space
+- **Modular:** combine cleanly within larger structures
+- **Time-tested:** decades of direct response use
+
+Master genomes add specialized formulas; the foundational 3 are the substrate.
+
+## Compressed vs. expanded application
+
+### Compressed (short-form)
+
+In a 100-word ad:
+- AIDA: 3-4 sentences total
+- PAS: 1 sentence per phase
+- BAB: 1 sentence per phase
+
+### Expanded (long-form)
+
+In a 5000-word sales page:
+- AIDA: spread across the whole page (Attention in Act 1, Action in Act 5)
+- PAS: deployed within Act 3 Mechanism
+- BAB: deployed in testimonials throughout, plus Act 4 offer framing
+
+The same formula scales by adjusting per-phase length.
+
+## Common violations
+
+### Violation 1 — Single formula throughout long-form
+Symptom: monotone arc; reader fatigue.
+
+Fix: layer multiple formulas within the 5-act structure.
+
+### Violation 2 — Wrong formula for content type
+Symptom: copy feels misaligned with the format.
+
+Fix: run the diagnostic table — pick formula based on situation.
+
+### Violation 3 — AIDA stretched to long-form
+Symptom: shallow long copy because AIDA is being used as the macro structure.
+
+Fix: use 5-act as the macro; AIDA as micro within an act.
+
+### Violation 4 — Skipping the Bridge in BAB
+Symptom: testimonial paints transformation but doesn't connect to the product.
+
+Fix: BAB without Bridge = aspirational story without sales connection.
+
+## Modern application
+
+The 3 classical formulas transfer directly to:
+- Short-form ads (TikTok, Instagram Reels, Twitter — AIDA dominates)
+- Email sequences (PAS or BAB per email)
+- Landing pages (BAB hero + 5-act below)
+- VSL scripts (5-act with PAS in mechanism reveal)
+- Long sales pages (5-act with all 3 formulas as micro-frames)
+
+The formulas are the **building blocks**. The 5-act structure is the **scaffolding**. Master genomes are the **specialty**.
+
+## Decision Weight context
+
+The classical formulas don't have specific Decision Weights — they're tools, not dogma. The Decision Weights apply universally; the formulas are how you operationalize them.
+
+For example:
+- **Specificity 90/10** → applies regardless of formula (PAS pain must be specific; BAB Before/After must be specific)
+- **One CTA 90/10** → AIDA's Action is one CTA; never multiple
+- **Real urgency 100/0** → PAS Agitate uses real consequences; never manufactured