@growthub/cli 0.14.4 → 0.14.6

package/assets/shared-templates/scene-modules/hooks/pov-confession.md

@@ -1,92 +0,0 @@
-# Scene Module: POV Mirror Confession Hook
-> ID: `pov-confession`
-> Type: hook (Scene 1)
-> Compatible Formats: `bedroom-minimic-talk`
-> Status: ✅ PROVEN — Solawave BOGO (Hook E)
-
----
-
-## WHAT IT DOES
-
-Creator is caught in a candid moment: looking at herself in a mirror, scrutinizing her skin. "POV:" text appears — a TikTok native language signal that puts the viewer IN the moment. She turns to camera with mini-mic, transitioning from the private moment to the share.
-
-**Why it works:** "POV:" is the highest-engagement text format on TikTok/Reels — it collapses the distance between creator and viewer. The mirror moment is relatable to anyone who's ever examined their own face. The turn-to-camera creates a reveal beat in 3 seconds.
-
----
-
-## VISUAL DIRECTION
-
-```
-Frame:   Creator in bathroom or bedroom, facing mirror. Camera captures her OVER THE SHOULDER
-         so we see both her face and the mirror reflection simultaneously.
-         OR: creator looking directly into front camera as if checking skin — then pulls back.
-Beat:    She leans in to look at her skin (1 second) → recognition/reaction face (0.5s) 
-         → turns toward camera/phone with mini-mic (1.5s).
-Lighting: Warm bathroom/vanity light. Natural, slightly imperfect. NOT studio.
-```
-
----
-
-## ON-SCREEN TEXT
-
-```
-Line 1:  "POV: [PAIN_POINT_AS_POV_STATEMENT]"
-
-Templates:
-  "POV: your $80 eye cream stopped working"
-  "POV: you've been using the same serum for 6 months and nothing changed"
-  "POV: you just turned [AGE] and your face noticed first"
-  "POV: you've tried every skincare thing on your FYP"
-
-Style:   White text, black outline. "POV:" in slightly smaller text than the statement.
-         Appears at top of frame (unlike other hooks which use bottom third).
-```
-
----
-
-## ACTOR DIALOGUE
-
-```
-Pattern: [names the specific failed product/investment] + [pivot to solution]
-
-Templates:
-  "Been there. Here's what actually moved the needle."
-  "That was me. And then I stopped wasting money and tried this."
-  "Same. For [TIME]. Until I found [PRODUCT_NAME]."
-  "I had that exact face every morning until [PRODUCT_NAME]."
-
-Delivery: Matter-of-fact. She's past the frustration stage — she found the answer.
-          Slight confidence in the turn-to-camera moment.
-```
-
----
-
-## BRAND-KIT PLACEHOLDERS
-
-| Placeholder | Source | Example |
-|-------------|--------|---------|
-| `[PAIN_POINT_AS_POV_STATEMENT]` | `brand-kit.md → target_pain_point` | "your $80 eye cream stopped working" |
-| `[PRODUCT_NAME]` | `brand-kit.md → primary_service` | "Solawave" |
-| `[AGE]` | `brand-kit.md → target_age_range` midpoint | "28" / "32" |
-
----
-
-## JS STUB (hookCard)
-
-```js
-hookCard("E", "POV Mirror Confession",
-  "VISUAL: Creator in bathroom/bedroom facing mirror. Camera over-shoulder — we see face + reflection.\n" +
-  "She leans in to examine skin, reaction face, then turns to camera with mini-mic.\n\n" +
-  "ON-SCREEN TEXT (top of frame): 'POV: [PAIN_POINT_AS_POV_STATEMENT]'\n\n" +
-  "ACTOR LINE: '[PIVOT_TO_SOLUTION_LINE]'\n\n" +
-  "NOTE: Native TikTok language. Mirror moment is universally relatable. Best for 25–35 female demo."
-)
-```
-
----
-
-## AI GENERATION PROMPT STUB
-
-```
-Photoreal female creator, [AI_ACTOR_AGE], natural look. Bathroom or bedroom vanity. Camera captures her over-the-shoulder — both face and mirror reflection visible. She leans in to look at her skin, expression: scrutiny → recognition → resolves to discovery. Turns to camera/phone with silver mini-mic in hand. Warm vanity/bathroom lighting. Unfiltered, authentic. Text overlay at top: 'POV: [PAIN_POINT]'. 9:16. 3 seconds.
-```

package/assets/shared-templates/scene-modules/hooks/tiktok-comment.md

@@ -1,116 +0,0 @@
-# Scene Module: TikTok Comment Hook
-> ID: `tiktok-comment`
-> Type: hook (Scene 1)
-> Compatible Formats: `bedroom-minimic-talk`
-> Status: ✅ PROVEN — Solawave BOGO (Hook B)
-
----
-
-## WHAT IT DOES
-
-Opens with a TikTok-style comment bubble overlaid on screen. The comment voices the viewer's exact skepticism about the category/product ("Is this legit or just another skincare scam?"). The creator reads it, recognizes it, and responds directly to camera — turning the comment into a shared moment rather than a defensive rebuttal.
-
-**Why it works:** It names the objection in the viewer's own voice before the viewer consciously forms it. The comment feels like a peer asking, not an ad defending. The creator's response ("Girl, I had the same question") transforms skepticism into curiosity in 3 seconds. High persuasion hook for any category with trust barriers.
-
----
-
-## VISUAL DIRECTION
-
-```
-Frame:   Creator at bedroom desk, mini-mic in one hand.
-         She's holding her phone slightly toward the camera, or comment appears as overlay.
-Comment: TikTok-style comment bubble (dark rounded rectangle, white username + text).
-         Positioned in lower-middle or left-of-center of frame.
-         Creator glances DOWN at it → raises an eyebrow → looks UP at camera.
-Duration: Comment visible for 1.5–2 seconds.
-Lighting: Warm bedroom ambient.
-```
-
-**Comment text options (pick one per variation):**
-```
-"Is this legit or just another skincare scam?"
-"does this actually work or is it just hype"
-"Is this legit tho?"
-"wait is this actually real??"
-"tried so many of these. Do they actually work?"
-```
-
----
-
-## ON-SCREEN TEXT
-
-```
-Overlay:  [TikTok comment bubble] — "Is this legit or just another [CATEGORY] scam?"
-          Username: @[generic — e.g. @sarahtrying2024 / @beautygirl_real]
-
-After:    Comment fades. Creator's caption appears:
-          "[RESPONSE_LINE]"
-          e.g. "girl. i had the same question."
-```
-
----
-
-## ACTOR DIALOGUE
-
-```
-Pattern: [validates the question] + [earned credibility signal] + [pivot to answer]
-
-Templates:
-  "Girl. I had the same question. So I actually tested it."
-  "Literally me 3 weeks ago. I looked it up."
-  "Same. I went down the rabbit hole so you don't have to."
-  "I asked that too. Here's what I found."
-
-Delivery: Slight amused smile at the comment. Recognition, not defensiveness.
-          She's not selling — she's answering a question she had herself.
-```
-
----
-
-## BRAND-KIT PLACEHOLDERS
-
-| Placeholder | Source | Example |
-|-------------|--------|---------|
-| `[CATEGORY]` | `brand-kit.md → industry` | "skincare" / "pet" / "supplement" |
-| `[PRODUCT_NAME]` | `brand-kit.md → primary_service` | "Solawave wand" |
-| `[RESPONSE_LINE]` | Brief content | "girl. i had the same question." |
-
----
-
-## DUAL USE: Hook OR Body Scene
-
-This module works in TWO positions:
-1. **As Hook A or B** (Scene 1, 0–3s) — pure skepticism open. No product shown.
-2. **As Scene 3 body beat** (8–13s) — comment appears mid-ad as the "skeptic pivot" after the problem confession. Product is introduced immediately after.
-
-When used in Scene 3, pair with `body/tiktok-skeptic-pivot.md` for the full beat.
-
----
-
-## MUSE REFERENCE
-
-Muse: @frankyshaw — frames around 11–13s (the "if you even" + "me rn editing" beat)
-The muse doesn't use a literal TikTok comment — but addresses viewer skepticism directly at this beat.
-The TikTok comment format is the **Solawave enhancement** of that skepticism-disarm beat.
-
----
-
-## JS STUB (hookCard)
-
-```js
-hookCard("B", "TikTok Comment — 'Is This Legit?'",
-  "VISUAL: TikTok comment bubble overlaid: 'Is this legit or just another [CATEGORY] scam?'\n" +
-  "Actor glances down at it, raises eyebrow, looks back at camera with amused recognition.\n\n" +
-  "ON-SCREEN TEXT: [comment bubble] → clears → '[RESPONSE_LINE]'\n\n" +
-  "ACTOR LINE: '[RESPONSE_LINE] So I actually tested it.'\n\n" +
-  "NOTE: Preempts #1 consumer objection in the first 2 seconds. High persuasion."
-)
-```
-
----
-
-## AI GENERATION PROMPT STUB
-
-```
-Photoreal female creator, [AI_ACTOR_AGE], natural look, warm skin tone. Bedroom desk. Silver mini-mic in one hand. TikTok comment bubble overlaid on frame: 'Is this legit or just another [CATEGORY] scam?' (dark rounded rectangle, white text, @username visible). She looks down at comment, raises an eyebrow in recognition, looks up at camera with slight amused smile. Warm ambient bedroom lighting. Authentic TikTok creator aesthetic. 9:16. 3 seconds.
-```

package/assets/shared-templates/scene-modules/hooks/villain-hook.md

@@ -1,134 +0,0 @@
-# Scene Module: Villain Character Hook
-> ID: `villain-hook`
-> Type: hook (Scene 1)
-> Compatible Formats: `villain-animation`
-> Status: ✅ PROVEN — Clarifion ODRx brief (Scenes 1–5 villain format)
-
----
-
-## WHAT IT DOES
-
-Opens with animated villain characters — the failing/competing products rendered as cartoon objects with expressive faces and small arms — standing in the problem environment. Establishes the enemy and the frustration in one visual before a single word of VO plays. The viewer's problem is externalised as a villain, not their own failure.
-
-**Why it works:** Villain characters make the problem feel conquerable. When a litter bag or a scented plug-in has a smug face, the viewer's frustration has a target. The animated format also bypasses competitor brand legal concerns while being more memorable than live footage. The emotional shorthand is immediate: chaotic + dark + villain face = "I know exactly what this is."
-
----
-
-## VISUAL DIRECTION
-
-```
-Setting:  [PROBLEM_ENVIRONMENT] — the place where the problem lives.
-          e.g. wall outlets (air quality), litter box area (pet odor), bathroom sink (skincare)
-          Color palette: dark, cool, slightly chaotic. Contrasts sharply with the hero scenes.
-
-Villain:  [VILLAIN_CHARACTER] — animated version of the competing/failed product.
-          Has: expressive face (smug, angry, mocking), small stubby arms, exaggerated emotions.
-          Positioned: center frame, between 2–3 other failed products.
-          Animation: slight idle bounce or arm-wave — alive and antagonistic.
-
-Animals/characters: If relevant to category — present and frustrated/unhappy.
-                    Positioned near the villain (reinforces the problem, not the solution).
-```
-
-**Villain design by category:**
-- Air quality / odor: Animated scented plug-in with smug face between 3 wall outlets
-- Pet behavior: Litter bag villain inside/near litter box. Clay, crystal, enzyme cleaner villains.
-- Supplement / pill: Pill bottle villain with exaggerated grimace. Supplement jar. 
-- Skincare: Cream jar or serum bottle with frustrated face. "Still not working" energy.
-- Home cleaning: Spray bottle villain, baking soda box, mop — all with villain faces.
-
----
-
-## ON-SCREEN TEXT
-
-```
-Style:  Karaoke word-by-word — 1–4 words at a time. Key word highlighted in brand accent color.
-        This is the ONLY text rhythm for this format. Do not use full sentences.
-
-Hook line template:
-  "[WHY NOTHING] / [CHANGED] / [AND YOU HAVE] / [MIGHT WORK] / [WE RAN OUT]"
-  (each chunk = one karaoke beat, ~0.5–1 second each)
-
-Examples:
-  "WHY NOTHING / WORKED" → "AND YOU SPENT" → "$[AMOUNT]" → "TRYING"
-  "STILL HAPPENING" → "EVERY SINGLE" → "DAY"
-  "YOU'VE TRIED" → "EVERYTHING" → "NOTHING STICKS"
-```
-
----
-
-## ACTOR/VO DIALOGUE
-
-```
-This format uses VOICEOVER (not on-camera creator). The VO speaks over the animation.
-
-Pattern: [addresses viewer's frustration directly] + [acknowledges failed attempts] + [implies answer is coming]
-
-Templates:
-  "Why nothing changed — and you have [FAILED_PRODUCT_1], [FAILED_PRODUCT_2], and [FAILED_PRODUCT_3]..."
-  "You've tried everything. And [VILLAIN] is still there every single morning."
-  "Still happening. Even after [DOLLAR_AMOUNT] and [TIME_SPENT]."
-
-Delivery: Direct, slightly conspiratorial. NOT an announcer. Voice of a peer who's been there.
-          Pace matches the karaoke text rhythm — one thought per beat.
-```
-
----
-
-## BRAND-KIT PLACEHOLDERS
-
-| Placeholder | Source | Example |
-|-------------|--------|---------|
-| `[PROBLEM_ENVIRONMENT]` | `brand-kit.md → target_pain_point` | "wall outlets + living room" |
-| `[VILLAIN_CHARACTER]` | Brief content / category | "animated scented plug-in with smug face" |
-| `[FAILED_PRODUCT_1/2/3]` | Brief content | "Enzyme Cleaner, Scented Plug-In, Clay Litter" |
-| `[DOLLAR_AMOUNT]` | Brief content | "$300" |
-| `[BRAND_ACCENT_COLOR]` | `brand-kit.md → colors.secondary` | "2C7FF8" (Clarifion blue) |
-
----
-
-## HOOK VARIATIONS FOR THIS MODULE (5 A–E)
-
-```
-Hook A — "Why Nothing Changed" (direct muse mirror)
-  VO: "Why nothing changed — and you've tried [FAILED_1], [FAILED_2], [FAILED_3]..."
-  Villain: center frame, mocking expression, surrounded by competing products
-
-Hook B — "You've Spent [AMOUNT]"
-  VO: "You've spent [AMOUNT] on [CATEGORY]. And [PROBLEM] is still there."
-  Villain: inside/on the failed product, arms raised triumphantly
-
-Hook C — "Every Morning / Every Night"
-  VO: "Every single [morning/night]. Same problem. Different product. Nothing works."
-  Villain: animated in daily-loop — same scene repeating
-
-Hook D — "The Thing That Actually Works"
-  VO: "The thing that actually works isn't what they keep selling you."
-  Villain: running away from incoming hero product light (tone flip tease)
-
-Hook E — "You Gave Up Too Soon"
-  VO: "You didn't give up. The products gave up on you."
-  Villain: visually failing/broken — villainizes the product, not the viewer
-```
-
----
-
-## JS STUB (hookCard)
-
-```js
-hookCard("A", "Villain Hook — Direct Muse Mirror",
-  "VISUAL: Animated [PROBLEM_ENVIRONMENT]. [VILLAIN_CHARACTER] center frame with smug/angry face + small arms.\n" +
-  "2–3 competing products visible around it. [ANIMAL/CHARACTER] unhappy nearby. Dark, chaotic color palette.\n\n" +
-  "ON-SCREEN TEXT (karaoke): '[WHY_NOTHING]' → '[CHANGED]' → '[AND_YOU_HAVE]' — key word in [ACCENT_COLOR].\n\n" +
-  "VO: '[HOOK_A_LINE]'\n\n" +
-  "NOTE: Identical villain format to muse. Test first."
-)
-```
-
----
-
-## AI GENERATION PROMPT STUB
-
-```
-3D animated [PROBLEM_ENVIRONMENT]. [VILLAIN_CHARACTER] with expressive cartoon face (smug/angry) and small stubby arms, positioned center frame. 2–3 other [FAILED_PRODUCTS] rendered as villain characters surrounding it. [ANIMAL/CHARACTER] in background looking frustrated/unhappy. Dark, cool, slightly chaotic color palette. Karaoke text overlaid word-by-word in white with [ACCENT_COLOR] highlight on key word. Animated villain has slight idle bounce. 9:16. 15–17 seconds.
-```

package/assets/worker-kits/creative-strategist-v1/SKILL.md

@@ -1,95 +0,0 @@
----
-name: creative-strategist-v1
-description: "Frozen Creative Strategist worker kit — produces video creative briefs from frozen ad formats + scene modules + a 500-hook CSV. Use when the user says: \"new creative brief\", \"creative strategist\", \"hook library\", \"scene modules\". Session memory at .growthub-fork/project.md tracks brand kits used, hook variations chosen, and per-cut self-eval outcomes across multi-day brief production."
-triggers:
-  - creative strategist
-  - fork creative-strategist-v1
-progressiveDisclosure: true
-sessionMemory:
-  path: .growthub-fork/project.md
-selfEval:
-  criteria:
-    - Operator contract (workers/creative-strategist/CLAUDE.md) read before any material change.
-    - .growthub-fork/project.md appended to at each material change.
-    - .growthub-fork/trace.jsonl receives a typed event for each material change.
-    - Kit-specific QUICKSTART / runtime-assumptions / output-standards honoured.
-  maxRetries: 3
-  traceTo: .growthub-fork/trace.jsonl
-helpers:
-  - path: helpers/grep-hooks.sh
-    description: 3-pass keyword search over the frozen 500-winning-hooks CSV (replaces inline Step 2d shell).
-  - path: helpers/extract-muse-frames.sh
-    description: Deterministic ffprobe + ffmpeg wrapper for Step 2b muse-frame extraction.
-subSkills:
-  - name: creative-strategist-frame-analysis
-    path: skills/frame-analysis/SKILL.md
-mcpTools: []
----
-
-# Growthub Agent Worker Kit — Creative Strategist
-
-Discovery entry + routing menu for the `creative-strategist-v1` worker kit. Family: `workflow`. Agent contract: `workers/creative-strategist/CLAUDE.md`.
-
-## When to use this skill
-
-When the user's intent matches any of the triggers above — or when an agent has been dropped into a fork whose `.growthub-fork/fork.json` declares `kitId: "creative-strategist-v1"`.
-
-## Decision tree
-
-```
-Fork exists (this directory contains .growthub-fork/fork.json)?
-├── No  → run: growthub starter init --out <path>   (or import-repo / import-skill)
-│         then: growthub kit download creative-strategist-v1 --out <path>
-│
-└── Yes → read in this order:
-          1. .growthub-fork/project.md                         — session memory (primitive #3)
-          2. SKILL.md  (this file)                             — routing menu  (primitive #1)
-          3. skills.md                                         — operator runbook
-          4. workers/creative-strategist/CLAUDE.md                              — agent contract
-          5. QUICKSTART.md                                     — first-run steps
-          6. runtime-assumptions.md                            — host expectations
-          7. .growthub-fork/policy.json                        — what you may touch
-          8. .growthub-fork/trace.jsonl (tail 20)              — recent machine history
-```
-
-## The six primitives (same shape across every Growthub worker kit)
-
-1. **`SKILL.md`** — this file.
-2. **Symlinked pointer** — repo-root `AGENTS.md` is authoritative.
-3. **`.growthub-fork/project.md`** — session memory, seeded by the CLI from `templates/project.md` at init/import time.
-4. **Self-evaluation** — generate → apply → evaluate → record; retry up to `selfEval.maxRetries` (default 3); mirrors the Fork Sync Agent's preview → apply → trace loop (primitive #4). Contract: `@growthub/api-contract/skills::SkillSelfEval`.
-5. **`skills/`** — nested sub-skills for parallel sub-agents on heavy / narrow work.
-6. **`helpers/`** — safe shell tool layer. Promote inline shell here whenever the same snippet is re-used.
-
-## Self-evaluation (primitive #4)
-
-Enforce `selfEval.maxRetries: 3`. At the ceiling, park with a `needs_confirmation` note in `project.md` and stop. Record every attempt to both `project.md` and `trace.jsonl`.
-
-## Session memory (primitive #3)
-
-`.growthub-fork/project.md` is the only cross-session continuity surface for this fork. Append at every material change, approval boundary, and self-eval outcome.
-
-## Sub-skills (primitive #5)
-
-(None declared at the baseline; populate `skills/` and the frontmatter `subSkills[]` array as specialist lanes emerge.)
-
-## Helpers (primitive #6)
-
-(None declared at the baseline; populate `helpers/` and the frontmatter `helpers[]` array as inline shell matures.)
-
-## MCP routing (optional)
-
-List concrete MCP tool IDs in `mcpTools[]` when a fork runs an MCP server for auth-heavy actions. Declarative only at v1.
-
-## Related files
-
-- `skills.md` — operator runbook (deep)
-- `QUICKSTART.md` — first-run steps
-- `runtime-assumptions.md` — host expectations
-- `output-standards.md` — output locations + manifest shape
-- `validation-checklist.md` — pre-flight checklist (if present)
-- `templates/project.md` — session-memory template
-- `templates/self-eval.md` — self-evaluation template
-- `helpers/README.md` — safe shell tool layer convention
-- `skills/README.md` — sub-skill convention
-- `workers/creative-strategist/CLAUDE.md` — agent contract

package/assets/worker-kits/creative-strategist-v1/brands/_template/brand-kit.md

@@ -1,123 +0,0 @@
-# Brand Kit — [CLIENT NAME]
-> Copy this file to `brands/<client-slug>/brand-kit.md` and fill in every field.
-> Leave no field blank. Use "N/A" or "TBD" if unknown — do not delete the key.
-
----
-
-## IDENTITY
-
-```yaml
-client_name:       ""           # Full legal/brand name
-slug:              ""           # kebab-case folder name e.g. "greentree-wellness"
-industry:          ""           # e.g. Healthcare / Med Spa / Legal / Real Estate
-primary_service:   ""           # The ONE service this campaign promotes
-campaign_name:     ""           # e.g. "Regenerative Medicine — Spring 2026"
-date_onboarded:    ""           # YYYY-MM-DD
-account_owner:     ""           # Internal contact name
-```
-
----
-
-## AUDIENCE
-
-```yaml
-target_age_range:      ""       # e.g. "55–70"
-target_gender:         ""       # e.g. "All" / "Female-skewing" / "Male"
-target_pain_point:     ""       # e.g. "Chronic joint pain — knees, hips, shoulders"
-target_intent:         ""       # e.g. "Actively seeking non-surgical treatment options"
-geographic_target:     ""       # e.g. "New Jersey — Bergen/Morris/Essex County"
-do_not_attract:        ""       # Who we explicitly DO NOT want — critical for ad targeting
-                                # e.g. "Pain medication / opioid patients. People seeking prescriptions."
-```
-
----
-
-## MESSAGING
-
-```yaml
-core_message:          ""       # One sentence — what the brand promises
-emotional_arc:         ""       # e.g. "Struggle → Recognition → Transformation → Action"
-tone:                  []       # 3–5 adjectives e.g. ["warm", "credible", "science-informed", "hopeful"]
-approved_phrases:      []       # Language that IS approved for use
-                                # e.g. ["natural healing", "body's own repair process", "results within weeks"]
-messaging_guardrails:  []       # Language that is NEVER allowed
-                                # e.g. ["pain management", "medication", "prescriptions", "opioids"]
-cta_text:              ""       # Primary CTA e.g. "Schedule Your Free Consultation"
-cta_offer:             ""       # Offer text e.g. "Free Initial Assessment" / "50% off first visit"
-```
-
----
-
-## BRAND DESIGN
-
-```yaml
-colors:
-  primary:       ""             # Hex e.g. "2D6A4F"
-  secondary:     ""             # Hex e.g. "40916C"
-  light_accent:  ""             # Hex e.g. "D8F3DC"
-  dark:          ""             # Hex e.g. "1B1B1B"
-  white:         "FFFFFF"
-  mid_gray:      "6B7280"
-
-fonts:
-  primary:       "Arial"        # Default — change only if brand font is embedded
-  heading_size:  56             # Half-points. 56 = 28pt heading
-  body_size:     20             # Half-points. 20 = 10pt body
-
-logo_file:       ""             # Relative path e.g. "assets/logo.png"
-logo_on_dark:    ""             # Version for dark backgrounds e.g. "assets/logo-white.png"
-```
-
----
-
-## TALENT & PRODUCTION
-
-```yaml
-doctor_or_founder_name:  ""     # Full name + credentials e.g. "Dr. Anthony Carabasi, DO"
-founder_on_camera:       ""     # Yes / No / Available on request
-ai_avatar_type:          ""     # Photoreal / Talking Head / UGC / None
-ai_actor_age_range:      ""     # e.g. "55–65"
-ai_actor_notes:          ""     # e.g. "Warm, relatable, diverse — 2 actors per creative"
-ugc_inspiration:         ""     # Link to reference actors/style
-vo_style:                ""     # e.g. "Warm credible male, 40–55, calm pace — NOT announcer"
-broll_cadence:           ""     # e.g. "Cut every ~3 seconds — never >3s of uninterrupted talking head"
-```
-
----
-
-## ASSET LINKS
-
-```yaml
-brand_assets_air:    ""         # e.g. "https://app.air.inc/a/b302d671b"
-broll_library:       ""         # e.g. "https://app.air.inc/a/b9bf52f3b"
-ugc_inspiration:     ""         # e.g. "https://app.air.inc/a/bb21113fd"
-google_drive:        ""         # Drive folder link if applicable
-instagram:           ""         # Instagram handle or URL
-tiktok:              ""         # TikTok handle or URL
-website:             ""         # Main website URL
-landing_page:        ""         # Specific campaign landing page URL
-phone_number:        ""         # Contact number for CTA overlays
-previous_ads:        []         # List of previous ad files/links for reference
-```
-
----
-
-## PLATFORM & FORMAT
-
-```yaml
-primary_platforms:   []         # e.g. ["Meta Feed", "Instagram Reels", "YouTube Pre-Roll"]
-aspect_ratios:       []         # e.g. ["9:16", "1:1", "16:9"]
-caption_default:     "ON"       # ON / OFF — always ON unless client specifies otherwise
-compliance_notes:    ""         # Any legal/regulatory constraints
-                                # e.g. "No before/after guarantees. 'Results may vary' required if specific claims made."
-```
-
----
-
-## DELIVERABLES LOG
-
-> Append a new line each time a deliverable is completed.
-
-```
-- YYYY-MM-DD | [Asset Type] v[N] | [file path or link]
-```