@growthub/cli 0.14.4 → 0.14.6

package/assets/worker-kits/growthub-postiz-social-v1/skills.md

@@ -1,277 +0,0 @@
-# Postiz Social Media Operator — Master Skill Doc
-
-**Source of truth for methodology. Read this file completely before beginning any task.**
-
----
-
-## QUICK REFERENCE TABLE
-
-| Resource | Path |
-|---|---|
-| Agent operating law | `workers/postiz-social-operator/CLAUDE.md` |
-| Brand kit template | `brands/_template/brand-kit.md` |
-| Growthub example brand kit | `brands/growthub/brand-kit.md` |
-| Output contract | `output-standards.md` |
-| Runtime assumptions | `runtime-assumptions.md` |
-| Fork integration notes | `docs/postiz-fork-integration.md` |
-| Platform coverage | `docs/platform-coverage.md` |
-| AI caption layer | `docs/ai-caption-layer.md` |
-| BullMQ queue layer | `docs/bullmq-queue-layer.md` |
-| Social campaign brief | `templates/social-campaign-brief.md` |
-| Content calendar | `templates/content-calendar.md` |
-| Platform publishing plan | `templates/platform-publishing-plan.md` |
-| Caption copy deck | `templates/caption-copy-deck.md` |
-| Analytics brief | `templates/analytics-brief.md` |
-| Scheduling manifest | `templates/scheduling-manifest.md` |
-| Client proposal | `templates/client-proposal.md` |
-| Sample campaign | `examples/social-campaign-sample.md` |
-| Sample calendar | `examples/content-calendar-sample.md` |
-| Sample analytics | `examples/analytics-brief-sample.md` |
-| Sample proposal | `examples/client-proposal-sample.md` |
-
----
-
-## STEP 0 — BEFORE ANY TASK, ANSWER THESE QUESTIONS
-
-Before producing anything, confirm:
-
-1. Which client or brand is this campaign for?
-2. Which platforms are in scope (select from `docs/platform-coverage.md`)?
-3. What is the campaign objective: brand awareness / lead generation / engagement / product launch / community growth?
-4. What is the campaign timeframe and posting cadence?
-5. Is the Postiz fork running locally?
-6. What execution mode: local-fork / agent-only / hybrid?
-
-If any of these are unknown after the 4-question gate in CLAUDE.md, stop and ask.
-
----
-
-## STEP 1 — LOAD THE BRAND KIT
-
-Read `brands/<client-slug>/brand-kit.md` if it exists. Otherwise start from `brands/_template/brand-kit.md`.
-
-Extract:
-- client identity (name, slug, industry)
-- target platforms and primary audience demographics
-- content themes and messaging guardrails
-- campaign objectives and KPI targets
-- competitor accounts for reference
-- agency context (prospect stage, retainer range)
-- existing deliverables log
-
-The brand kit drives all output naming, tone calibration, platform selection, and proposal pricing context.
-
----
-
-## STEP 2 — CHECK THE WORKING SUBSTRATE
-
-If the user has a local Postiz fork running, inspect it before planning anything.
-
-### Source-of-truth check in the Postiz workspace
-
-1. `docker compose ps` — confirm all services are up (postiz-app, Redis, PostgreSQL)
-2. `curl http://localhost:3000/api/healthcheck` — confirm API responds
-3. Postiz admin UI at `http://localhost:3000` — confirm workspace is initialized
-4. `libraries/nestjs-libraries/src/integrations/` — platform integrations available
-5. Postiz API → `GET /api/v1/workspace` — retrieve workspace ID for scheduling
-
-### What to verify in the fork
-
-- Which platform integrations are connected and authorized in the Postiz admin UI
-- Whether the BullMQ Redis queue is healthy (`GET /api/v1/queue/health`)
-- Whether AI caption generation is enabled (`OPENAI_API_KEY` or `ANTHROPIC_API_KEY` set in Postiz `.env`)
-- What the current workspace posting timezone is set to
-
-If the fork cannot be inspected, use the frozen assumptions in `runtime-assumptions.md` and label outputs `assumption-based`.
-
----
-
-## STEP 3 — COMMAND SELECTION LOGIC
-
-Select the narrowest command that satisfies the real job.
-
-| Command | Primary Use | Scheduling? | AI Captions? |
-|---|---|---|---|
-| `/postiz campaign` | Full campaign from scratch — brief + calendar + publishing plan + captions | Optional | Yes |
-| `/postiz calendar` | Content calendar for an existing brief | No | Partial |
-| `/postiz captions` | Caption copy deck only — batch or single platform | No | Yes |
-| `/postiz schedule` | Scheduling manifest from an existing calendar | Yes | No |
-| `/postiz analytics` | Analytics briefing from API data or provided metrics | No | No |
-| `/postiz proposal` | Client-ready proposal with platform mix and ROI | No | No |
-| `/postiz platforms` | Platform coverage report for client context | No | No |
-| `/postiz quick` | 30-second campaign snapshot for a domain or brand | No | Minimal |
-
-Default selection rules:
-- "Build a campaign" → `/postiz campaign`
-- "Draft captions for my posts" → `/postiz captions`
-- "Schedule my content calendar" → `/postiz schedule`
-- "How did my posts perform?" → `/postiz analytics`
-- "Pitch this to the client" → `/postiz proposal`
-- "What platforms should I be on?" → `/postiz platforms`
-
----
-
-## STEP 4 — PLATFORM SELECTION LOGIC
-
-Select platforms based on: audience demographics, campaign objective, content format, and client capacity.
-
-### Primary platform selection rules
-
-| Objective | Recommended Primary Platforms |
-|---|---|
-| Brand awareness | Instagram, TikTok, YouTube |
-| Lead generation | LinkedIn, X/Twitter, Facebook |
-| Community growth | Reddit, Discord, Slack |
-| Product launch | Instagram, TikTok, X/Twitter, YouTube |
-| Thought leadership | LinkedIn, X/Twitter, Bluesky |
-| Local business | Facebook, Instagram, Google Business |
-
-### Platform capacity rules
-
-- Limit active platforms to 5 per campaign unless client explicitly has team capacity for more
-- Always check `docs/platform-coverage.md` for per-platform format constraints before assigning content types
-- Carousel posts: available on Instagram, LinkedIn, Pinterest — not TikTok or X
-- Long-form video (>10 min): YouTube only — short-form elsewhere
-- Thread format: X/Twitter, Bluesky, Mastodon
-
----
-
-## STEP 5 — CAPTION GENERATION LOGIC
-
-Apply the AI caption layer for every content calendar entry.
-
-### Caption workflow
-
-1. Extract key message from content theme pillar
-2. Identify platform tone profile from `docs/ai-caption-layer.md`
-3. Draft 3 variants (A/B/C):
-   - Variant A: Direct and factual
-   - Variant B: Storytelling or narrative
-   - Variant C: Question or engagement-hook opening
-4. Apply platform character limits:
-   - X/Twitter: 280 characters (aim for ≤240 for re-share space)
-   - LinkedIn: 3,000 characters (optimal engagement at 150–300 characters for opening)
-   - Instagram: 2,200 characters (optimal: ≤150 characters above "more" fold)
-   - TikTok: 2,200 characters (most engagement in first 150 characters)
-   - Pinterest: 500 character description
-   - Reddit: Variable by subreddit — default to long-form
-   - Bluesky: 300 characters
-   - Mastodon: 500 characters (instance-configurable)
-5. Add hashtag sets (platform-appropriate quantity):
-   - Instagram: 3–5 primary hashtags (moved away from 30-hashtag practice)
-   - LinkedIn: 3–5 relevant professional hashtags
-   - TikTok: 3–6 hashtags mixing trending and niche
-   - Pinterest: 2–3 keyword-focused hashtags
-   - X/Twitter: 1–2 hashtags maximum
-   - Bluesky: None required (use in context only)
-6. Flag any captions that require visual assets with specific format requirements
-
----
-
-## STEP 6 — CONTENT CALENDAR STRUCTURE
-
-The content calendar template produces one row per scheduled post.
-
-### Required columns
-
-| Column | Content | Rules |
-|---|---|---|
-| Date | YYYY-MM-DD | Must fall within campaign window |
-| Day | Weekday name | Include for readability |
-| Platform | Platform slug (from coverage doc) | Must be in approved platform list |
-| Content Theme | Theme pillar name | Must be one of 3–5 defined pillars |
-| Post Type | image / video / carousel / text / reel / story | Must be valid for that platform |
-| Caption Preview | First 100 characters of selected variant | Do not paste full caption |
-| CTA | Call-to-action phrase | Required — never "N/A" |
-| Media Notes | Asset requirements, dimensions, duration | Required for image/video/carousel |
-| Status | draft / approved / scheduled / published | Default: draft |
-
-### Cadence rules
-
-- Minimum 3 posts per week per platform for meaningful growth signal
-- Maximum 3 posts per day per platform to avoid feed fatigue
-- Space multi-platform posts by at least 30 minutes to avoid simultaneous publishing optics
-- Reserve weekends for engagement/community posts rather than promotional content unless client specifies otherwise
-
----
-
-## STEP 7 — SCHEDULING MANIFEST FORMAT
-
-See `docs/bullmq-queue-layer.md` for full format specification.
-
-Quick format reference:
-
-```json
-{
-  "postizSchedulingManifest": {
-    "version": "1.0",
-    "workspaceId": "<postiz-workspace-uuid>",
-    "generatedAt": "<ISO-8601-timestamp>",
-    "posts": [
-      {
-        "postId": "<client-slug>-<YYYYMMDD>-<platform>-<sequence>",
-        "platform": "<postiz-platform-id>",
-        "scheduledAt": "<ISO-8601-timestamp>",
-        "content": "<selected-caption-variant>",
-        "mediaAssets": [],
-        "status": "pending"
-      }
-    ]
-  }
-}
-```
-
----
-
-## STEP 8 — ANALYTICS BRIEFING LOGIC
-
-When analytics data is provided (from Postiz API export or client-provided metrics):
-
-### Required metrics to collect per platform
-
-| Metric | Source | Notes |
-|---|---|---|
-| Impressions | Postiz analytics or platform export | Total times content was displayed |
-| Reach | Platform native | Unique accounts that saw the content |
-| Engagement rate | Calculated: (likes + comments + shares) / impressions × 100 | Platform-normalized |
-| Follower growth | Platform native | Net new followers during period |
-| Link clicks | Postiz UTM tracking or platform bio links | Only for platforms with link support |
-| Top posts | By engagement rate, not raw likes | Surface the 3 best-performing posts |
-
-### Analytics briefing structure
-
-1. Period summary (date range, total posts published, platforms)
-2. Per-platform performance table (all collected metrics)
-3. Top 3 performing posts (with engagement rate, format, theme pillar)
-4. Bottom 3 performing posts (with failure mode hypothesis)
-5. Recommendations (3–5 actionable items for next period)
-6. Benchmark comparison (if industry benchmarks are available from brand kit)
-
----
-
-## STEP 9 — OUTPUT ORDER
-
-Produce artifacts in this strict order:
-
-1. Social Campaign Brief (`templates/social-campaign-brief.md`)
-2. Content Calendar (`templates/content-calendar.md`)
-3. Platform Publishing Plan (`templates/platform-publishing-plan.md`)
-4. Caption Copy Deck (`templates/caption-copy-deck.md`)
-5. Scheduling Manifest (`templates/scheduling-manifest.md`) — only if scheduling requested
-6. Analytics Brief (`templates/analytics-brief.md`) — only if analytics data available
-7. Client Proposal (`templates/client-proposal.md`) — only if requested
-
----
-
-## STEP 10 — QUALITY BAR
-
-Good output looks like this:
-
-- All platform IDs match the official list in `docs/platform-coverage.md` — no invented platform slugs
-- All caption variants respect the character limits for their target platform
-- Content calendar rows contain no empty CTAs — every post must have an explicit call to action
-- Scheduling manifest timestamps are in ISO 8601 format and fall within the campaign window
-- Analytics briefings derive all metrics from provided data — no invented engagement rates
-- Client proposals ground ROI projections in documented platform benchmark data
-- Every output file can be handed to an operator or client and acted on immediately
-- No filler paragraphs — every sentence either presents data, explains a constraint, or specifies an action

package/assets/worker-kits/growthub-postiz-social-v1/templates/analytics-brief.md

@@ -1,123 +0,0 @@
-# Analytics Brief
-
-<!-- Client: [client-slug] | Project: [project-slug] | Version: v1 | Date: YYYY-MM-DD -->
-
----
-
-## Period Summary
-
-| Field | Value |
-|---|---|
-| Client | <!-- client name --> |
-| Campaign | <!-- campaign name --> |
-| Period | <!-- YYYY-MM-DD to YYYY-MM-DD --> |
-| Platforms Analyzed | <!-- comma-separated --> |
-| Total Posts Published | <!-- N --> |
-| Data Source | <!-- Postiz API export / client-provided metrics / Postiz analytics dashboard --> |
-
----
-
-## Per-Platform Performance
-
-| Platform | Impressions | Reach | Engagement Rate | Follower Growth | Link Clicks | Posts Published |
-|---|---|---|---|---|---|---|
-| <!-- instagram --> | <!-- --> | <!-- --> | <!-- N% --> | <!-- +N --> | <!-- N --> | <!-- N --> |
-| <!-- linkedin --> | <!-- --> | <!-- --> | <!-- N% --> | <!-- +N --> | <!-- N --> | <!-- N --> |
-| <!-- tiktok --> | <!-- --> | <!-- --> | <!-- N% --> | <!-- +N --> | <!-- N/A --> | <!-- N --> |
-| <!-- twitter --> | <!-- --> | <!-- --> | <!-- N% --> | <!-- +N --> | <!-- N --> | <!-- N --> |
-| **Totals** | <!-- --> | <!-- --> | <!-- avg --> | <!-- net --> | <!-- --> | <!-- --> |
-
-*Engagement Rate = (likes + comments + shares + saves) / impressions × 100*
-
----
-
-## Top 3 Performing Posts
-
-### #1 Best Performing
-
-| Attribute | Value |
-|---|---|
-| Post Date | <!-- YYYY-MM-DD --> |
-| Platform | <!-- --> |
-| Theme Pillar | <!-- --> |
-| Post Type | <!-- --> |
-| Impressions | <!-- --> |
-| Engagement Rate | <!-- N% --> |
-| Caption Preview | <!-- first 100 chars --> |
-| Why It Worked | <!-- hypothesis: format, timing, topic, hook style --> |
-
----
-
-### #2 Best Performing
-
-| Attribute | Value |
-|---|---|
-| Post Date | <!-- --> |
-| Platform | <!-- --> |
-| Theme Pillar | <!-- --> |
-| Post Type | <!-- --> |
-| Impressions | <!-- --> |
-| Engagement Rate | <!-- N% --> |
-| Caption Preview | <!-- --> |
-| Why It Worked | <!-- --> |
-
----
-
-### #3 Best Performing
-
-| Attribute | Value |
-|---|---|
-| Post Date | <!-- --> |
-| Platform | <!-- --> |
-| Theme Pillar | <!-- --> |
-| Post Type | <!-- --> |
-| Impressions | <!-- --> |
-| Engagement Rate | <!-- N% --> |
-| Caption Preview | <!-- --> |
-| Why It Worked | <!-- --> |
-
----
-
-## Bottom 3 Performing Posts
-
-| Post Date | Platform | Theme | Engagement Rate | Failure Hypothesis |
-|---|---|---|---|---|
-| <!-- --> | <!-- --> | <!-- --> | <!-- N% --> | <!-- e.g., Posted at low-engagement time, generic topic, no visual hook --> |
-| <!-- --> | <!-- --> | <!-- --> | <!-- N% --> | <!-- --> |
-| <!-- --> | <!-- --> | <!-- --> | <!-- N% --> | <!-- --> |
-
----
-
-## KPI vs. Target Comparison
-
-| KPI | Target | Actual | Status |
-|---|---|---|---|
-| Impressions | <!-- --> | <!-- --> | <!-- Met / Missed / Exceeded --> |
-| Avg Engagement Rate | <!-- N% --> | <!-- N% --> | <!-- --> |
-| Follower Growth | <!-- +N --> | <!-- +N --> | <!-- --> |
-| Link Clicks | <!-- N --> | <!-- N --> | <!-- --> |
-| Conversions | <!-- N --> | <!-- N --> | <!-- --> |
-
----
-
-## Recommendations for Next Period
-
-<!-- 3–5 specific, actionable recommendations. Each must name the exact platform, format, or behavior to change. -->
-
-1. **Increase [post type] on [platform]:** [Specific recommendation with rationale from data above]
-2. **Shift [platform] posting time to [time]:** [Reason, referencing best-performing post timing]
-3. **Add [content format] to [platform]:** [Why — engagement data supports this]
-4. **Retire [underperforming theme pillar] on [platform]:** [Replace with X — engagement data shows Y]
-5. **Test [caption variant style] on [platform]:** [Based on the performance gap between variants A and C]
-
----
-
-## Benchmark Comparison
-
-<!-- Compare client performance to industry benchmarks if available from brand kit or third-party sources. -->
-
-| Metric | Client Result | Industry Benchmark | Source |
-|---|---|---|---|
-| Instagram engagement rate | <!-- N% --> | <!-- 1.0–3.0% --> | <!-- Rival IQ 2026 Industry Report --> |
-| LinkedIn engagement rate | <!-- N% --> | <!-- 0.5–2.0% --> | <!-- --> |
-| TikTok engagement rate | <!-- N% --> | <!-- 4.0–6.0% --> | <!-- --> |

package/assets/worker-kits/growthub-postiz-social-v1/templates/caption-copy-deck.md

@@ -1,127 +0,0 @@
-# Caption Copy Deck
-
-<!-- Client: [client-slug] | Project: [project-slug] | Version: v1 | Date: YYYY-MM-DD -->
-
----
-
-## Overview
-
-| Field | Value |
-|---|---|
-| Client | <!-- client name --> |
-| Campaign | <!-- campaign name --> |
-| Total Posts | <!-- N --> |
-| Platforms Covered | <!-- comma-separated --> |
-
----
-
-## Caption Entries
-
-<!-- One entry per scheduled post. Entries follow calendar order (date ascending). -->
-<!-- Each entry includes 3 variants (A/B/C) and a selected variant recommendation. -->
-
----
-
-### Post 001 — <!-- YYYY-MM-DD --> | <!-- platform --> | <!-- Theme Pillar -->
-
-**Post Type:** <!-- image / video / carousel / text -->
-**Media Notes:** <!-- asset requirements, dimensions -->
-**CTA:** <!-- exact call-to-action text -->
-**Hashtags:** <!-- #hashtag1 #hashtag2 #hashtag3 -->
-
----
-
-**Variant A — Direct / Factual**
-
-> <!-- Caption text. Stays within character limit. Leads with the core fact or insight. -->
-
-*Character count: <!-- N --> / <!-- platform limit -->*
-
----
-
-**Variant B — Storytelling / Narrative**
-
-> <!-- Caption text. Opens with a scenario or relatable situation before delivering the insight. -->
-
-*Character count: <!-- N --> / <!-- platform limit -->*
-
----
-
-**Variant C — Question / Engagement Hook**
-
-> <!-- Caption text. Opens with a direct question or provocative statement to drive comments. -->
-
-*Character count: <!-- N --> / <!-- platform limit -->*
-
----
-
-**Recommended Variant:** <!-- A / B / C -->
-**Recommendation Rationale:** <!-- e.g., Variant B performs best for this audience on Instagram due to story-first format -->
-
----
-
-### Post 002 — <!-- YYYY-MM-DD --> | <!-- platform --> | <!-- Theme Pillar -->
-
-**Post Type:** <!-- -->
-**Media Notes:** <!-- -->
-**CTA:** <!-- -->
-**Hashtags:** <!-- -->
-
----
-
-**Variant A — Direct / Factual**
-
-> <!-- -->
-
-*Character count: <!-- N --> / <!-- platform limit -->*
-
----
-
-**Variant B — Storytelling / Narrative**
-
-> <!-- -->
-
-*Character count: <!-- N --> / <!-- platform limit -->*
-
----
-
-**Variant C — Question / Engagement Hook**
-
-> <!-- -->
-
-*Character count: <!-- N --> / <!-- platform limit -->*
-
----
-
-**Recommended Variant:** <!-- -->
-**Recommendation Rationale:** <!-- -->
-
----
-
-<!-- Repeat entry block for each post in the content calendar. -->
-
----
-
-## Hashtag Library
-
-<!-- Reusable hashtag sets for each platform and theme pillar. -->
-
-### <!-- Platform: Instagram -->
-
-| Pillar | Hashtag Set |
-|---|---|
-| <!-- Industry Insights --> | <!-- #hashtag1 #hashtag2 #hashtag3 --> |
-| <!-- Product Value --> | <!-- --> |
-| <!-- Social Proof --> | <!-- --> |
-
-### <!-- Platform: LinkedIn -->
-
-| Pillar | Hashtag Set |
-|---|---|
-| <!-- Industry Insights --> | <!-- #hashtag1 #hashtag2 #hashtag3 --> |
-
----
-
-## Caption Quality Notes
-
-<!-- Any platform-specific constraints, approved terminology, or client-mandated phrases to use or avoid. -->

package/assets/worker-kits/growthub-postiz-social-v1/templates/client-proposal.md

@@ -1,139 +0,0 @@
-# Social Media Campaign Proposal
-
-<!-- Client: [client-slug] | Version: v1 | Date: YYYY-MM-DD -->
-
----
-
-## Executive Summary
-
-<!-- 2–3 sentence overview: who the client is, the campaign objective, the recommended platform mix, and the expected business outcome. No filler — every sentence must reference a concrete number or outcome. -->
-
----
-
-## Campaign Overview
-
-| Field | Value |
-|---|---|
-| Proposed Campaign Name | <!-- --> |
-| Campaign Objective | <!-- --> |
-| Recommended Platforms | <!-- --> |
-| Campaign Duration | <!-- e.g., 90 days --> |
-| Total Posts | <!-- e.g., 120 posts across 4 platforms --> |
-| Start Date | <!-- YYYY-MM-DD (proposed) --> |
-
----
-
-## Why These Platforms
-
-<!-- For each recommended platform, explain the audience fit in 1–2 sentences grounded in the client's target demographics. No generic "Instagram has a large user base" statements. -->
-
-| Platform | Audience Fit | Primary Role in Campaign |
-|---|---|---|
-| <!-- instagram --> | <!-- e.g., 68% of client's target demographic (25–40, urban professionals) are active Instagram users --> | <!-- Brand awareness through visual storytelling and Reels --> |
-| <!-- linkedin --> | <!-- --> | <!-- --> |
-| <!-- tiktok --> | <!-- --> | <!-- --> |
-
----
-
-## Content Strategy
-
-### Theme Pillars
-
-| Pillar | Description | % of Calendar | Key Formats |
-|---|---|---|---|
-| <!-- Industry Insights --> | <!-- What the client knows that their audience doesn't --> | <!-- 40% --> | <!-- Carousels, long-form captions --> |
-| <!-- Product Value --> | <!-- Feature spotlights, use cases, comparisons --> | <!-- 30% --> | <!-- Images, short video demos --> |
-| <!-- Social Proof --> | <!-- Customer stories, testimonials, case data --> | <!-- 20% --> | <!-- Quote graphics, video testimonials --> |
-| <!-- Community --> | <!-- Q&A, polls, behind-the-scenes --> | <!-- 10% --> | <!-- Stories, polls, text posts --> |
-
-### Caption Strategy
-
-All captions will be drafted as A/B/C variants. The selected variant per post will be chosen based on:
-- Platform-specific tone profile
-- Content pillar (educational pillars → Variant A; community pillars → Variant C)
-- A/B test results from prior campaigns (if analytics data is available)
-
----
-
-## Deliverables
-
-| Deliverable | Format | Cadence |
-|---|---|---|
-| Social Campaign Brief | Markdown | Once (at campaign start) |
-| Content Calendar | Markdown | Once (monthly refresh) |
-| Platform Publishing Plan | Markdown | Once (at campaign start) |
-| Caption Copy Deck | Markdown | Per 30-day block |
-| Scheduling Manifest | JSON | Per 30-day block |
-| Analytics Brief | Markdown | Monthly |
-| Client Proposal | Markdown | At engagement start |
-
----
-
-## Engagement Tiers
-
-### Tier 1 — Campaign Starter
-
-**Scope:** 1 platform, 3 posts/week, 30-day content calendar, caption copy deck (A/B variants), one analytics brief
-
-**Includes:**
-- Social Campaign Brief
-- 30-Day Content Calendar (13 posts)
-- Caption Copy Deck (A/B variants)
-- One Month Analytics Brief
-
-**Best for:** Clients testing social media for the first time or validating a single platform.
-
----
-
-### Tier 2 — Multi-Platform Growth
-
-**Scope:** Up to 3 platforms, 5 posts/week per platform, 90-day content calendar, full caption copy deck (A/B/C), Postiz scheduling setup, monthly analytics
-
-**Includes:**
-- Social Campaign Brief
-- 90-Day Content Calendar (up to 195 posts)
-- Platform Publishing Plan
-- Caption Copy Deck (A/B/C variants)
-- Postiz Scheduling Manifest + setup support
-- 3× Monthly Analytics Briefs
-
-**Best for:** Brands actively investing in social media growth with a dedicated content team.
-
----
-
-### Tier 3 — Full Social Media Operator
-
-**Scope:** Up to 5 platforms, daily cadence, full campaign lifecycle, AI-assisted caption generation, Postiz multi-workspace management, weekly analytics
-
-**Includes:**
-- Social Campaign Brief (refreshed quarterly)
-- Rolling 30-Day Content Calendar (maintained ongoing)
-- Platform Publishing Plan
-- Caption Copy Deck (A/B/C variants + AI-enhanced alternatives)
-- Postiz Scheduling Manifest (submitted on approval)
-- Weekly Analytics Briefings
-- Quarterly Campaign Strategy Review
-
-**Best for:** Clients treating social media as a primary growth channel with volume demands across multiple platforms.
-
----
-
-## ROI Projection
-
-<!-- Ground these projections in documented platform benchmarks. Do not invent numbers. -->
-
-| Scenario | Baseline Assumptions | Projected Outcome | Source |
-|---|---|---|---|
-| Conservative (Tier 1) | 3 posts/week, 1 platform, avg 1.5% engagement rate | <!-- +X followers, Y impressions / month --> | Industry average — [source] |
-| Mid (Tier 2) | 5 posts/week × 3 platforms, avg 2.5% engagement | <!-- --> | <!-- --> |
-| Aggressive (Tier 3) | Daily × 5 platforms, AI captions, Postiz scheduling | <!-- --> | <!-- --> |
-
----
-
-## Next Steps
-
-1. Select engagement tier
-2. Complete brand kit (or review and approve Growthub's draft)
-3. Approve first 30-day content calendar
-4. Connect platforms in Postiz admin UI (if using local-fork or hosted Postiz)
-5. Campaign goes live on agreed start date