@growthub/cli 0.14.4 → 0.14.6

package/assets/shared-templates/ad-formats/process-specialist-medical.md

@@ -1,105 +0,0 @@
-# Ad Format: "The Process Specialist"
-**ID:** `process-specialist-medical`
-**Category:** Medical / Regenerative Medicine / Healthcare Authority
-**Length:** ~50 seconds
-**Scene Count:** 5
-**Status:** ✅ PROVEN (Greentree Medical Center — v1 April 2026)
-**Muse:** None — original format built for Greentree Medical Center
-
----
-
-## FORMAT OVERVIEW
-
-**Core Premise:** Lead with WHY the category fails (lack of diagnosis), not with the problem symptom. Position the brand as an elite diagnostic facility before positioning it as a treatment clinic. The 90% success rate is the proof point — and the diagnostic process is the explanation.
-
-**Primary Differentiator vs. Standard Doctor-Led Format:** Does NOT open with the doctor. Opens with an elderly UGC actor (patient voice) who experienced the category failure. Doctor appears in Scene 2 onward as the authority who explains the solution.
-
-**Competitor Framing:** Indirect. "Some clinics / most practices" language — no brand names. Creates category contrast without direct attack.
-
----
-
-## SCENE STRUCTURE
-
-| Scene | Name | Timecode | Beat | Talent |
-|-------|------|----------|------|--------|
-| 1 | Opening Hook | 0–5s | Category failure question — scroll-stop | Elderly UGC actor OR Doctor clone |
-| 2 | The Problem at Other Clinics | 5–18s | Why the category fails — diagnostic gap | VO + B-roll (institutional/cool grade) |
-| 3 | The Brand's Diagnostic Process | 18–33s | The 3-step process that explains the success rate | Doctor AI clone + diagnostic B-roll |
-| 4 | The 90% Proof + Patient Story | 33–43s | Earned proof point + relatable patient outcome | Elderly UGC actor (1 line) + Doctor close |
-| 5 | CTA — Diagnostic Screening Request | 43–52s | Drive one action: screening request (NOT consultation) | Doctor AI clone + branded end card |
-
----
-
-## SACRED ELEMENTS (never remove)
-
-- **Scene 2 color contrast:** Must be cooler/more institutional than Scenes 3–5. The visual shift IS the argument.
-- **Three B-roll badges in Scene 3:** Blood Work Reviewed → Imaging Analyzed → Candidate Confirmed. These make the process tangible.
-- **90% stat with context:** Always paired with "because we screen first" framing. Stat alone is a boast. Stat with explanation is authority.
-- **CTA language:** "Request a Diagnostic Screening" — NOT "schedule a consultation." This reframe attracts qualified prospects and repels passive/symptom-management patients.
-- **Results may vary disclaimer:** Mandatory alongside the 90% claim.
-
----
-
-## HOOK VARIATIONS (5 — Scene 1 only)
-
-| Hook | Type | Talent | Hook Line |
-|------|------|--------|-----------|
-| A | Patient Story — Missed Step | Elderly woman 65–72 | "I went to one of those injection clinics. They didn't order a single blood test before they treated me." |
-| B | Doctor Challenge | Doctor AI clone | "Before we do anything at Greentree, I need to know one thing first — are you actually a candidate for this therapy?" |
-| C | Patient Story — Failed Attempt | Elderly man 67–74 | "I tried a regenerative treatment at another clinic. It didn't work. Took me a year to find out why." |
-| D | Doctor Authority | Doctor AI clone | "If your doctor didn't review your bloodwork before recommending a regenerative treatment — that's a major problem." |
-| E | Patient Story — Two Clinics | Elderly woman 65–73 | "Two different clinics told me I was a candidate for PRP. Neither one ever reviewed my imaging." |
-
----
-
-## AI ACTOR SPECS
-
-**Elderly UGC Actors (2 required):**
-- Actor 1: Woman, 65–72, active-casual clothing, warm home or outdoor setting
-- Actor 2: Man, 67–74, active-outdoor look (golf/outdoor casual), backyard or garage setting
-- Both: Genuine expression, NOT stock-photo polished. NOT frail or clinical.
-
-**Doctor AI Clone:**
-- Physician, 50–60, white coat, clean clinic exam room background
-- Direct to camera. Measured pace. Clinical-warm lighting.
-- Must appear consistent across Scenes 2–5 (same clone instance)
-
----
-
-## ADAPTATION RULES
-
-| Adapt | Keep | Never |
-|-------|------|-------|
-| Client name, doctor name, location | Scene structure and timecodes | Pain med / pain management language |
-| Specific services (PRP / Stem Cell / other regen modalities) | The diagnostic-process-as-differentiator angle | Direct competitor brand names |
-| Success rate percentage (verify and source before use) | Three-step process revelation in Scene 3 | Imagery suggesting pain clinic / opioid context |
-| Elderly UGC actor demographics (adjust for brand's target age) | CTA reframe as "Diagnostic Screening" | Guaranteed outcome claims |
-| B-roll sources | Color contrast Scene 2 (cool) vs Scenes 3–5 (warm) | Generic stock clinic imagery |
-
----
-
-## COMPLIANCE REQUIREMENTS (Medical Formats)
-
-- All scripts referencing a specific doctor by name require doctor approval before publishing
-- "Results may vary" required alongside any success rate or outcome claim
-- PRP and stem cell claims may require FTC/FDA compliance review for paid social
-- DO NOT claim to diagnose or cure any condition
-- DO NOT make surgical-outcome comparison guarantees
-
----
-
-## JS STUB REFERENCE
-
-Source script: `/tmp/docx_work/greentree_process_specialist_v1.js`
-Output: `~/Downloads/GreenTreeMedical_VideoBrief_ProcessSpecialist_v1_20260409.docx`
-
-To adapt for a new medical client:
-1. Update `CONFIG` fields (client_name, doctor_name, campaign_name, colors)
-2. Update `CONFIG.brand_constraint` from new client's brand-kit.md guardrails
-3. Update all hook lines (Scene 1) and the 3-step process (Scene 3) with new client specifics
-4. Update CTA text and website/phone in Scene 5
-5. Rename output file per naming convention
-
----
-
-*Process Specialist format — frozen April 2026 — Greentree Medical Center v1*

package/assets/shared-templates/ad-formats/villain-animation.md

@@ -1,183 +0,0 @@
-# Ad Format: Villain Object Animation
-> ID: `villain-animation`
-> Category: Pet Products / Home Devices / Supplements / Any product displacing an incumbent
-> Length: 90–120 seconds (proven at 98s)
-> Scene Count: 9
-> Hook Variations: 5 (A–E)
-> Status: ✅ PROVEN — Clarifion ODRx brief, April 2026
-> Aspect Ratios: 9:16 primary, 1:1 secondary
-
----
-
-## MUSE REFERENCE
-
-- **Creator/Brand:** TheraPet (AI animation ad)
-- **URL:** https://www.facebook.com/100068524006696/posts/1227321179562004
-- **Original product featured:** TheraPet pheromone plug-in device (pet behavior / cat marking)
-- **Local muse file:** `~/Downloads/AQN2IbZ…mp4`
-- **Runtime:** 98.47 seconds | 360×640 | 9:16 vertical | 30fps
-- **Why it works:** Long-form agitation stack + villain character format creates emotional investment before the product appears. 4× agitation scenes build genuine frustration — by the time the hero product arrives, the viewer is psychologically primed to want it. Animated villain objects prevent competitor brand legal issues while being more visually memorable than live footage. Tone flip at Scene 6 is a hard emotional reset — the color/warmth change signals "it's over now."
-
----
-
-## FORMAT SIGNALS (non-negotiable)
-
-1. **Animated villain objects** — competing/failed products rendered as cartoon characters with expressive faces, small arms, frustrated/evil expressions. Never show real competitor branding — use generic category labels ("Enzyme Cleaner," "Scented Plug-In," "Litter Bag").
-2. **4× agitation stack** — Scenes 2–5 are each a different failed solution. Each one ends with the villain still losing / the problem persisting. Do not compress to fewer agitation scenes — the stack is what builds the emotional case.
-3. **Karaoke word-by-word text** — 1–4 words at a time, key word highlighted in brand accent color. This text rhythm is sacred. Full sentences break the format.
-4. **Hard tone flip at Scene 6** — full color, lighting, energy reversal. Cold/chaotic/frustrated → warm/golden/calm. This scene flip is the emotional payoff. It must be distinct — not a gentle transition.
-5. **Product trio reveal** — 3 hero product units on the floor/surface in formation before being plugged in. This staging is consistent across the muse.
-6. **Gray-haired woman social proof** — Carol-type persona in Scene 8 with a calendar on the wall showing the guarantee period. This is the trust anchor before the CTA.
-7. **Stacked product boxes CTA** — Scene 9 shows bundled/stacked product boxes with satisfied animals/characters. Product must be in its packaging, not just the unit.
-
----
-
-## PROVEN SCENE STRUCTURE
-
-| # | Scene Name | Timecode | Beat | Sacred Element |
-|---|------------|----------|------|----------------|
-| 1 | Hook | 0–17s | Scroll stop — villain established | Villain between 3 competing devices. Agitation energy. Hook line variations A–E. |
-| 2 | Agitation 1 | 17–29s | Failed solution #1 | Villain INSIDE the failed product. Specific dollar amount wasted. |
-| 3 | Agitation 2 | 29–41s | Failed solution #2 | Different villain character / product category. "You've tried [X]..." |
-| 4 | Agitation 3 | 41–50s | Failed solution #3 | Different villain — natural/DIY solutions that also fail. |
-| 5 | Agitation 4 | 50–62s | Failed solution #4 | Most extreme failed solution — medical/pharmaceutical or highest-stakes option. |
-| 6 | Product Intro — TONE FLIP | 62–74s | Hero enters — full emotional reset | Warm lighting ON. Hero product in trio formation on floor, glowing. Problem framing drops. |
-| 7 | Product in Action | 74–83s | Mechanism proof | Product plugged in / in use. Animal/character calm below it. Low camera angle. |
-| 8 | Social Proof | 83–92s | Trust anchor | Carol-type persona + satisfied animals + calendar (guarantee days). |
-| 9 | CTA | 92–98s | Convert | Stacked product boxes + animals + satisfaction guarantee text. |
-
----
-
-## SCENE MODULES USED IN THIS FORMAT
-
-| Scene | Module ID | File |
-|-------|-----------|------|
-| 1 | `villain-hook` | `hooks/villain-hook.md` |
-| 2–5 | `villain-agitation` × 4 | `body/villain-agitation.md` |
-| 6–7 | product intro + in-action (format-specific — use inline, not modular) | — |
-| 8 | social proof persona (format-specific — use inline) | — |
-| 9 | `guarantee-close` | `cta/guarantee-close.md` |
-
----
-
-## ADAPTATION RULES
-
-### Keep (sacred)
-- 9 scenes — no exceptions
-- 4 agitation scenes (Scenes 2–5) — never compress to fewer
-- Animated villain object format — never swap to real competitor footage
-- Hard tone flip at Scene 6 — warm/golden must be visually distinct from Scenes 1–5
-- Karaoke word-by-word text rhythm — 1–4 words at a time
-- Gray-haired woman persona in Scene 8 — age and warmth signal are part of the trust mechanic
-- Stacked product boxes in CTA — not just the device
-
-### Swap (per brand)
-- Villain character design — match the category (litter bag for pet, pill bottle for supplement, etc.)
-- Dollar amounts — match what target audience actually spends ($300 on litter, etc.)
-- Calendar day count — match guarantee period exactly (30 days for ODRx, 60 days for TheraPet)
-- Animal type — match product's target animal (cats, dogs, etc.)
-- Guarantee language — must match compliance exactly
-- Product glow color — match brand's device color/LED color
-
-### Never
-- Real competitor brand names — use generic labels
-- "Home stops smelling" → check compliance, may need "room" instead
-- Specific medical claims in agitation scenes — "zombifying" language only if cleared
-- Tone flip before Scene 6 — the first 5 scenes must stay cold/frustrated
-
----
-
-## AI ACTOR / ANIMATION SPEC
-
-```yaml
-character_style:    "Animated 3D — expressive faces, small arms, exaggerated frustrated emotions"
-villain_format:     "Product objects as characters — litter bags, pill bottles, spray cans, etc. each with villain face"
-hero_product:       "Clean, glowing, warm — NOT animated with face. Product is aspirational, not a character."
-social_proof_persona: "Animated woman, 60–70, gray or white hair, warm smile. 'Carol'-type. Relatable grandmother energy."
-setting_villain:    "Chaotic, dark, cluttered — matches the frustration of the problem"
-setting_hero:       "Warm, golden, organized — immediate visual contrast from villain scenes"
-```
-
----
-
-## DOCX JS STUBS
-
-Paste these sceneBlock() calls. Replace `[PLACEHOLDERS]`.
-
-```js
-// SCENE 1 — Hook (use sceneBlock + 5 hookCards above it)
-sceneBlock("SCENE 1 — HOOK", "0–17s  |  MUST stop the scroll", [
-  ["Visual Direction", "Animated setting: [PROBLEM_ENVIRONMENT]. Villain character ([VILLAIN_1_TYPE] with angry face + small arms) positioned between 3 competing [PRODUCT_CATEGORY] devices. Chaotic, dim, frustrated energy."],
-  ["On-Screen Text",   "Karaoke word-by-word: [HOOK_LINE] — 1–4 words at a time. Key word highlighted in [BRAND_ACCENT_COLOR]."],
-  ["VO",               "[HOOK_VO_LINE]"],
-  ["Purpose",          "Establish the problem AND the villain in one scene. Viewer must recognize their own frustration immediately."],
-])
-
-// SCENE 2 — Agitation 1
-sceneBlock("SCENE 2 — AGITATION 1", "17–29s  |  Consistent across all variations", [
-  ["Visual Direction", "[VILLAIN_1_TYPE] INSIDE the failed product ([SPECIFIC_PRODUCT]). [ANIMAL/CHARACTER] still frustrated. Same chaotic setting."],
-  ["On-Screen Text",   "Karaoke: '[DOLLAR_AMOUNT_WASTED] / [PRODUCT_CATEGORY] / [FAILURE_STATEMENT]'"],
-  ["VO",               "[AGITATION_1_VO]"],
-  ["Purpose",          "Quantify the pain. Dollar amount makes it visceral. Villain inside the product = the problem is in the product, not the user."],
-])
-
-// SCENES 3–5: repeat sceneBlock pattern with different villain types and products
-
-// SCENE 6 — Tone Flip + Product Intro
-sceneBlock("SCENE 6 — TONE FLIP + PRODUCT INTRO", "62–74s  |  EMOTIONAL RESET", [
-  ["Visual Direction", "FULL TONE FLIP: warm golden lighting replaces cold/chaotic. [HERO_PRODUCT] × 3 units in trio formation on [SURFACE], [ACTIVE_STATE] glowing. [ANIMAL/CHARACTER] present and CALM. No villain characters."],
-  ["On-Screen Text",   "Karaoke: '[UNLIKE_THOSE / PRODUCT_NAME / ALL IN ONE]' — positive framing for first time"],
-  ["VO",               "[PRODUCT_INTRO_VO — first mention of hero product by name]"],
-  ["Purpose",          "Full emotional reset. Problem era is over. Every visual signal (color, warmth, calm animals) signals the solution has arrived."],
-])
-
-// SCENE 7 — Product in Action
-sceneBlock("SCENE 7 — PRODUCT IN ACTION", "74–83s  |  Mechanism proof", [
-  ["Visual Direction", "[HERO_PRODUCT] plugged in / in use. [ACTIVE_STATE] visible. [ANIMAL/CHARACTER] calm and resting below or near device. Low camera angle looking up at product."],
-  ["On-Screen Text",   "Karaoke: '[MECHANISM] / [KEY_BENEFIT] / [TIME_CLAIM]'"],
-  ["VO",               "[MECHANISM_VO — how it works, simply]"],
-  ["Purpose",          "Show the product DOING SOMETHING. The [ACTIVE_STATE] is the proof. Low camera angle makes product feel significant."],
-])
-
-// SCENE 8 — Social Proof
-sceneBlock("SCENE 8 — SOCIAL PROOF", "83–92s  |  Trust anchor", [
-  ["Visual Direction", "Animated [PERSONA_AGE]-year-old woman, warm smile. [ANIMAL/CHARACTER] happy beside her. Calendar on wall showing [GUARANTEE_DAYS] days."],
-  ["On-Screen Text",   "Karaoke: '[GUARANTEE_DAYS] DAYS / [PRODUCT_BENEFIT] / [ACTION]'"],
-  ["VO",               "[SOCIAL_PROOF_VO]"],
-  ["Purpose",          "Human trust anchor before the ask. Calendar = risk reversal is real. Persona age should match target audience."],
-])
-
-// SCENE 9 — CTA
-sceneBlock("SCENE 9 — CTA", "92–98s  |  Convert", [
-  ["Visual Direction", "Bokeh/clean background. Stacked [HERO_PRODUCT] boxes. [ANIMAL/CHARACTER] happy. Satisfaction guarantee badge visible."],
-  ["On-Screen Text",   "Karaoke: '[SOCIAL_PROOF_NUMBER] / [OFFER_TEXT] / [GUARANTEE_TEXT]'"],
-  ["VO",               "[CTA_VO — product name + action + guarantee]"],
-  ["Purpose",          "Drive the one action. Stacked boxes signal availability/popularity. Guarantee removes final objection."],
-])
-```
-
----
-
-## AI GENERATION PROMPTS (per-scene stubs)
-
-```
-SCENE 1 — Villain Hook
-3D animated [PROBLEM_ENVIRONMENT]. [VILLAIN_1_TYPE] character with angry cartoon face and small arms stands between 3 competing [PRODUCT_CATEGORY] devices. Dark, chaotic, frustrated color palette. [ANIMAL/CHARACTER] present looking unhappy. Karaoke text overlaid word-by-word. 9:16. 17 seconds.
-
-SCENES 2–5 — Agitation Stack
-3D animated [VILLAIN_N_TYPE] character inside/near [FAILED_PRODUCT]. Same chaotic setting. Each scene ends with villain laughing or problem persisting. 9:16. 8–12 seconds each.
-
-SCENE 6 — Tone Flip
-DRAMATIC TRANSITION: cold/chaotic → warm/golden. [HERO_PRODUCT] × 3 units on [SURFACE] glowing [ACTIVE_COLOR]. [ANIMAL/CHARACTER] calm and peaceful. Soft warm ambient lighting replaces all previous harsh tones. 9:16. 12 seconds.
-
-SCENE 9 — CTA Close
-Clean bokeh background. Stacked [HERO_PRODUCT] boxes in pyramid/stack arrangement. [ANIMAL/CHARACTER] happy sitting nearby. Satisfaction guarantee badge in corner. Warm, aspirational lighting. 9:16. 6 seconds.
-```
-
----
-
-## FIRST DEPLOYED — Clarifion ODRx Campaign
-
-- Brief: `~/Downloads/Clarifion_ODRx_VideoBrief_TheraPetAI_v1_20260408.docx`
-- Brand kit: `brands/clarifion/brand-kit.md`
-- Script: `/tmp/docx_work/odrx_brief_v3.js`

package/assets/shared-templates/manifest.json

@@ -1,23 +0,0 @@
-{
-  "version": "1.0.0",
-  "frozenAt": "2026-04-12T00:00:00.000Z",
-  "source": "creative-strategist-v1",
-  "templates": [
-    { "id": "ad-formats/bedroom-minimic-talk",     "slug": "bedroom-minimic-talk",     "type": "ad-format",    "family": "video-creative", "path": "ad-formats/bedroom-minimic-talk.md" },
-    { "id": "ad-formats/villain-animation",        "slug": "villain-animation",        "type": "ad-format",    "family": "video-creative", "path": "ad-formats/villain-animation.md" },
-    { "id": "ad-formats/process-specialist-medical","slug": "process-specialist-medical","type": "ad-format",  "family": "video-creative", "path": "ad-formats/process-specialist-medical.md" },
-    { "id": "ad-formats/frame-analysis",           "slug": "frame-analysis",           "type": "ad-format",    "family": "video-creative", "path": "ad-formats/frame-analysis.md" },
-    { "id": "scene-modules/hooks/meme-overlay",    "slug": "meme-overlay",             "type": "scene-module", "subtype": "hook", "family": "video-creative", "path": "scene-modules/hooks/meme-overlay.md" },
-    { "id": "scene-modules/hooks/tiktok-comment",  "slug": "tiktok-comment",           "type": "scene-module", "subtype": "hook", "family": "video-creative", "path": "scene-modules/hooks/tiktok-comment.md" },
-    { "id": "scene-modules/hooks/pov-confession",  "slug": "pov-confession",           "type": "scene-module", "subtype": "hook", "family": "video-creative", "path": "scene-modules/hooks/pov-confession.md" },
-    { "id": "scene-modules/hooks/dollar-amount",   "slug": "dollar-amount",            "type": "scene-module", "subtype": "hook", "family": "video-creative", "path": "scene-modules/hooks/dollar-amount.md" },
-    { "id": "scene-modules/hooks/villain-hook",    "slug": "villain-hook",             "type": "scene-module", "subtype": "hook", "family": "video-creative", "path": "scene-modules/hooks/villain-hook.md" },
-    { "id": "scene-modules/body/minimic-problem",  "slug": "minimic-problem",          "type": "scene-module", "subtype": "body", "family": "video-creative", "path": "scene-modules/body/minimic-problem.md" },
-    { "id": "scene-modules/body/tiktok-skeptic-pivot","slug": "tiktok-skeptic-pivot",  "type": "scene-module", "subtype": "body", "family": "video-creative", "path": "scene-modules/body/tiktok-skeptic-pivot.md" },
-    { "id": "scene-modules/body/product-demo-glow","slug": "product-demo-glow",        "type": "scene-module", "subtype": "body", "family": "video-creative", "path": "scene-modules/body/product-demo-glow.md" },
-    { "id": "scene-modules/body/villain-agitation","slug": "villain-agitation",        "type": "scene-module", "subtype": "body", "family": "video-creative", "path": "scene-modules/body/villain-agitation.md" },
-    { "id": "scene-modules/body/before-after-flatlay","slug": "before-after-flatlay",  "type": "scene-module", "subtype": "body", "family": "video-creative", "path": "scene-modules/body/before-after-flatlay.md" },
-    { "id": "scene-modules/cta/bogo-meme-bookend", "slug": "bogo-meme-bookend",        "type": "scene-module", "subtype": "cta",  "family": "video-creative", "path": "scene-modules/cta/bogo-meme-bookend.md" },
-    { "id": "scene-modules/cta/guarantee-close",   "slug": "guarantee-close",          "type": "scene-module", "subtype": "cta",  "family": "video-creative", "path": "scene-modules/cta/guarantee-close.md" }
-  ]
-}

package/assets/shared-templates/marketing-frameworks/competitor-positioning.md

@@ -1,46 +0,0 @@
-# Competitor Analysis — Positioning Gap Framework
-
-> Source: [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (competitor-alternatives skill) — MIT license
-
-## When to Use
-
-Apply when analyzing competitors, building positioning strategy, or creating comparison content. Also use before pricing decisions, launch strategy, or content strategy to understand the competitive landscape.
-
-## Analysis Components
-
-### 1. Competitor Classification
-- **Direct**: Same category, same audience, head-to-head competition
-- **Secondary**: Adjacent category, partial audience overlap
-- **Indirect**: Different approach to the same underlying problem
-
-### 2. Feature Matrix
-Compare capabilities across your product and 2-4 key competitors. Focus on features that matter to your target audience, not exhaustive lists.
-
-### 3. Messaging Teardown
-For each competitor, analyze:
-- **Headline**: What promise do they lead with?
-- **Value proposition**: How do they describe their differentiation?
-- **Primary CTA**: What action do they push visitors toward?
-- **Trust signals**: What proof do they show?
-- **Objection handling**: What concerns do they preemptively address?
-
-### 4. Positioning Gaps
-Where competitors are weak or silent = your opportunity. Look for:
-- Features they lack that your audience needs
-- Messaging angles they don't own
-- Audience segments they ignore
-- Pricing tiers they don't serve
-
-### 5. Pricing Comparison
-Map pricing across tiers (free, entry, mid, enterprise) to identify:
-- Price anchoring opportunities
-- Tier structuring gaps
-- Feature-to-price value positioning
-
-## Output Structure
-
-1. Competitor overview table
-2. Feature matrix
-3. Messaging teardown per competitor
-4. Positioning gaps and opportunities
-5. Recommended positioning adjustments

package/assets/shared-templates/marketing-frameworks/cro-7-dimensions.md

@@ -1,48 +0,0 @@
-# CRO Analysis — 7-Dimension Framework
-
-> Source: [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (page-cro skill) — MIT license
-
-## When to Use
-
-Apply when auditing any marketing page for conversion optimization: homepage, landing page, pricing page, feature page, or blog post.
-
-## The 7 Dimensions
-
-### 1. Value Proposition Clarity
-Can the visitor understand what the product does and who it's for within 5 seconds of landing? The value proposition should be specific, benefit-driven, and immediately visible above the fold.
-
-### 2. Headline Effectiveness
-Does the headline match the messaging from the traffic source (ad, email, social post)? Message match between traffic source and landing page is one of the highest-impact conversion factors.
-
-### 3. CTA Placement & Copy
-Is there a single, clear primary action? Is the CTA benefit-driven (not "Submit" or "Get Started" but what the user gets)? Is it visible without scrolling?
-
-### 4. Visual Hierarchy
-Is the page scannable? Does whitespace guide the eye from headline → benefit → proof → CTA? Can a visitor understand the page structure in a 3-second scan?
-
-### 5. Trust Signals
-Are logos, testimonials, case studies, reviews, and security badges positioned near decision points (especially near CTAs and pricing)? Trust signals reduce anxiety at the moment of conversion.
-
-### 6. Objection Handling
-Are the top 3-5 objections (price, fit, difficulty, risk, timing) addressed before the visitor reaches the CTA? Unaddressed objections cause abandonment.
-
-### 7. Friction Points
-Are there unnecessary form fields, confusing navigation paths, broken mobile layouts, slow load times, or unclear next steps that create friction in the conversion path?
-
-## Scoring
-
-| Score | Meaning |
-|---|---|
-| Strong (3) | Optimized, no issues found |
-| Adequate (2) | Functional but improvement opportunities exist |
-| Weak (1) | Significant issues impacting conversions |
-| Missing (0) | Not present or fundamentally broken |
-
-Composite: sum of 7 dimensions (0-21 scale).
-
-## Output Structure
-
-1. Quick Wins (implement immediately, low effort)
-2. High-Impact Changes (prioritized by effort vs. impact)
-3. A/B Test Hypotheses (grounded in findings)
-4. Copy Alternatives (2-3 headline and CTA options)

package/assets/shared-templates/marketing-frameworks/email-sequence-architecture.md

@@ -1,50 +0,0 @@
-# Email Sequence — 5-Type Architecture
-
-> Source: [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (email-sequence skill) — MIT license
-
-## When to Use
-
-Apply when designing any email sequence. Start by identifying which of the 5 types matches the use case, then follow the architecture for that type.
-
-## The 5 Standard Types
-
-| Type | Emails | Duration | Key Focus |
-|---|---|---|---|
-| Welcome | 5-7 | 12-14 days | Activation and initial conversion |
-| Lead Nurture | 6-8 | 2-3 weeks | Trust-building via expertise demonstration |
-| Re-engagement | 3-4 | 2 weeks | Win-back or list cleaning |
-| Onboarding | 5-7 | 14 days | Feature adoption and aha moments |
-| Event-based | Variable | Trigger-dependent | Behavioral automation |
-
-## Core Principles
-
-1. **One email, one job** — Each message has a single primary purpose with one main CTA
-2. **Value before ask** — Build trust through content before requesting conversion
-3. **Relevance over volume** — Quality messaging outperforms send frequency
-
-## Sequence Design Process
-
-1. **Identify type** — Which of the 5 types matches the use case?
-2. **Define emotional arc** — What emotional journey from Email 1 to Email N?
-3. **Map individual purposes** — Each email gets a theme, body arc, and CTA
-4. **Set timing** — Send delays based on type (see table above)
-5. **Write subject line matrix** — 5+ variants per email with type tags
-6. **Define segments and triggers** — Entry conditions and platform configuration
-
-## Subject Line Types
-
-| Type | When to Use |
-|---|---|
-| Curiosity | Opening unknown, creating information gap |
-| Social proof | Leveraging others' behavior or results |
-| Direct | Clear benefit statement, no mystery |
-| Personal | Conversational, feels one-to-one |
-| Urgency | Time or availability constraint (use sparingly) |
-
-## Quality Bar
-
-- Every email gets 5+ subject line variants with type tags
-- Every email gets preview text (subject line and preview are always a pair)
-- Every email gets a plain-text fallback
-- PS lines recommended (high-read position)
-- CAN-SPAM compliance line in every broadcast

package/assets/shared-templates/marketing-frameworks/launch-playbook.md

@@ -1,62 +0,0 @@
-# Launch Strategy — Phased Playbook Framework
-
-> Source: [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (launch-strategy skill) — MIT license
-
-## When to Use
-
-Apply when planning any product launch, feature release, rebrand, or campaign with a specific go-live date.
-
-## The 3 Phases
-
-### Pre-Launch (T-minus 2-4 weeks)
-**Goal:** Build audience, prepare assets, validate messaging.
-
-Key activities:
-- Finalize product-marketing context
-- Build landing page / announcement page
-- Prepare email sequences (announcement + follow-up)
-- Draft social content calendar
-- Build press / community outreach list
-- Set up analytics tracking (events, goals, UTMs)
-- Brief internal team on messaging and positioning
-- Prepare FAQ and objection handling
-- Create paid ad creative and targeting (if applicable)
-- Collect and incorporate beta feedback
-
-### Launch Day
-**Goal:** Coordinated execution across all channels.
-
-Key activities:
-- Send announcement email
-- Publish social posts (all channels, staggered timing)
-- Post community announcements
-- Send press / outreach emails
-- Activate paid ads (if applicable)
-- Monitor real-time (analytics, social, support)
-- Keep team available for rapid response
-
-### Post-Launch (T-plus 1-4 weeks)
-**Goal:** Iterate based on data, activate retention.
-
-Key activities:
-- Day 1 metrics review (traffic, signups, conversion rate)
-- Week 1 performance report
-- User feedback collection and categorization
-- Quick win implementation from feedback
-- Follow-up email sequence activation
-- Retargeting campaigns (if applicable)
-- Content iteration based on top-performing angles
-- Week 4 full retrospective
-
-## Channel Plan Matrix
-
-Map each channel across all 3 phases to ensure nothing is missed:
-
-| Channel | Pre-Launch | Launch Day | Post-Launch |
-|---|---|---|---|
-| Email | Build sequences | Send announcement | Nurture + follow-up |
-| Social | Tease + build anticipation | Coordinated launch posts | Ongoing content |
-| Blog/SEO | Publish supporting content | Launch post | Update based on feedback |
-| Community | Seed conversations | Announcement thread | Engage and iterate |
-| Paid | Prepare creative | Activate campaigns | Optimize based on data |
-| Press | Pitch and outreach | Publish coverage | Follow-up relationships |

package/assets/shared-templates/marketing-frameworks/product-marketing-context.md

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-# Product Marketing Context — Foundation Framework
-
-> Source: [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (product-marketing-context skill) — MIT license
-
-## When to Use
-
-This is the foundational framework. Use it before any other marketing skill. Every marketing deliverable should be grounded in a completed product-marketing context.
-
-## The 12 Sections
-
-### 1. Product Overview
-One-liner, category, product type, pricing model, starting price.
-
-### 2. Target Audience
-Company type (B2B/B2C), company size, industry verticals, decision-maker titles, primary and secondary use cases.
-
-### 3. Personas
-Stakeholder roles with key motivations and primary objections per persona.
-
-### 4. Problems & Pain Points
-Core problem, cost of inaction, emotional tension, and failed alternatives.
-
-### 5. Competitive Landscape
-Direct, secondary, and indirect competitors with key differentiators.
-
-### 6. Differentiation
-Top 3 differentiators and the core "why customers choose you" statement.
-
-### 7. Objections & Anti-Personas
-Common objections with handling strategies, plus who is NOT the right customer.
-
-### 8. Switching Dynamics (Push/Pull/Habit/Anxiety)
-- **Push**: What pushes users away from the status quo
-- **Pull**: What pulls them toward your product
-- **Habit**: What keeps them where they are
-- **Anxiety**: What they fear about switching
-
-### 9. Customer Language
-Verbatim phrases from customer interviews, reviews, support tickets, or sales calls. These are more valuable than any polished positioning statement.
-
-### 10. Brand Voice
-Tone, style, personality, words to use, words to avoid.
-
-### 11. Proof Points
-Key metrics, testimonials, case studies, awards — only verifiable data.
-
-### 12. Goals
-Primary conversion action, secondary goals, revenue targets with specific metrics.
-
-## Key Principle
-
-**Customer language over marketing jargon.** The product-marketing context captures exact customer phrases because verbatim language makes marketing copy resonate with actual customer thinking. Every downstream skill should prefer customer language over polished positioning statements.
-
-## Auto-Draft Capability
-
-If the product context doesn't exist yet, it can be auto-drafted by scanning:
-- README.md
-- package.json
-- Landing page content
-- Existing marketing materials
-
-The auto-draft provides a starting point that the user then validates and refines.

package/assets/shared-templates/marketing-frameworks/seo-audit-eeat.md

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-# SEO Audit — E-E-A-T Framework
-
-> Source: [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (seo-audit skill) — MIT license
-
-## When to Use
-
-Apply when auditing content quality for search performance. E-E-A-T is Google's quality assessment framework used by Search Quality Raters. It applies to all content but is critical for YMYL (Your Money or Your Life) topics.
-
-## The 4 Signals
-
-### Experience
-Does the content demonstrate first-hand experience with the topic? This includes personal use of products, direct involvement in processes, or real-world application of the advice given.
-
-### Expertise
-Does the content demonstrate depth and accuracy? Is the author qualified to write about this topic? Expertise signals include detailed analysis, correct terminology, and nuanced understanding.
-
-### Authoritativeness
-Is the source recognized as a credible authority? Authority signals include external citations, industry recognition, author credentials, and domain reputation.
-
-### Trustworthiness
-Is the content accurate, transparent, and safe? Trust signals include proper attribution, clear disclosure, accurate claims, contact information, and secure browsing experience.
-
-## Audit Priority Order
-
-1. **Crawlability & Indexation** — Can search engines find and index the content?
-2. **Technical Foundations** — Core Web Vitals, mobile, HTTPS, site speed
-3. **On-Page Optimization** — Titles, metas, headings, keyword targeting
-4. **Content Quality** — Depth, E-E-A-T signals, search intent alignment
-5. **Authority & Links** — Internal linking, external citations, backlink profile
-
-## Priority Matrix
-
-| Level | Criteria |
-|---|---|
-| Critical | Blocking indexation or causing ranking penalties |
-| High | Significant ranking impact, moderate effort to fix |
-| Medium | Incremental improvement, low-moderate effort |
-| Low | Nice-to-have, minimal ranking impact |
-
-## Output Structure
-
-1. Executive Summary (top 3-5 priorities)
-2. Findings by section (Issue / Impact / Evidence / Fix / Priority)
-3. Prioritized Action Plan (critical → quick wins → long-term)