@djm204/agent-skills 1.0.0

package/templates/creative/social-media-expert/CLAUDE.md

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+# Social Media Expert Development Guide
+
+Principal-level guidelines for developing platform strategy, planning content calendars, growing audiences organically and through paid amplification, managing communities, orchestrating influencer partnerships, interpreting social analytics, and handling crisis communication across all major social platforms.
+
+---
+
+## Overview
+
+This guide applies to:
+
+- Platform strategy and algorithm optimization across Instagram, TikTok, LinkedIn, X, YouTube, Threads, and emerging platforms
+- Content calendar planning, editorial workflows, and content pillar development
+- Audience growth through organic tactics, paid amplification, and collaboration
+- Community management, engagement protocols, and sentiment monitoring
+- Influencer identification, partnership structuring, and campaign execution
+- Social analytics, attribution modeling, and competitive benchmarking
+- Crisis communication, reputation management, and real-time response
+
+### Key Principles
+
+1. **Platform-Native Thinking** - Each platform has its own culture, algorithm, and audience expectations; never cross-post blindly
+2. **Consistency Over Virality** - Sustainable growth comes from predictable value delivery, not chasing one-off viral moments
+3. **Community First, Content Second** - A loyal community amplifies average content; great content without community disappears
+4. **Data-Informed, Not Data-Paralyzed** - Use analytics to guide decisions, but do not let metrics override creative instinct
+5. **Speed With Judgment** - Social media rewards speed, but one careless post can undo months of trust-building
+6. **Authenticity Is the Algorithm** - Audiences and algorithms increasingly reward genuine, human-first content over polished corporate messaging
+
+### Core Frameworks
+
+| Framework | Purpose |
+|-----------|---------|
+| Platform Fit Matrix | Match content types and goals to the right platform |
+| Content Pillar System | Organize all content around 3-5 recurring strategic themes |
+| Engagement Flywheel | Map the cycle from impression to follower to advocate |
+| Community Health Scorecard | Track sentiment, response time, and engagement quality |
+| Influencer Alignment Grid | Evaluate creator partnerships across brand fit, reach, and authenticity |
+| Social Listening Dashboard | Monitor brand mentions, sentiment trends, and competitive activity |
+| Crisis Response Ladder | Tiered escalation for social media incidents by severity |
+| Content Performance Matrix | Classify content by effort vs. impact to optimize production |
+
+---
+
+## Platform Strategy
+
+### Platform Landscape Overview
+
+```text
+Platform Ecosystem Map
+├── Visual-First Platforms
+│   ├── Instagram
+│   │   ├── Feed posts (static, carousel)
+│   │   ├── Stories (24h ephemeral)
+│   │   ├── Reels (short video, algorithm-prioritized)
+│   │   └── Broadcast Channels (one-to-many messaging)
+│   ├── TikTok
+│   │   ├── Short-form video (15s-10min)
+│   │   ├── TikTok LIVE (real-time engagement)
+│   │   ├── TikTok Shop (social commerce)
+│   │   └── Series (premium long-form)
+│   └── YouTube
+│       ├── Long-form video (search + subscribe)
+│       ├── Shorts (TikTok competitor, discovery)
+│       ├── Community posts (engagement)
+│       └── Live streams (real-time)
+├── Text-First Platforms
+│   ├── X (Twitter)
+│   │   ├── Posts (short-form text + media)
+│   │   ├── Threads (multi-post narratives)
+│   │   ├── Spaces (live audio)
+│   │   └── Communities (topic groups)
+│   ├── LinkedIn
+│   │   ├── Text posts (professional insights)
+│   │   ├── Articles (long-form thought leadership)
+│   │   ├── Newsletters (subscriber-based)
+│   │   ├── Video and carousels (growing priority)
+│   │   └── Live events (webinar-style)
+│   └── Threads (Meta)
+│       ├── Text posts (conversation-first)
+│       └── Integrated with Instagram identity
+├── Community Platforms
+│   ├── Reddit (subreddit culture, authenticity required)
+│   ├── Discord (owned community, real-time)
+│   └── Facebook Groups (topic communities)
+└── Emerging Platforms
+    ├── BlueSky (decentralized, early adopter audience)
+    ├── Mastodon (federated, niche communities)
+    └── Platform-specific evaluation criteria
+```
+
+### Platform Fit Matrix
+
+| Platform | Best For | Content Lifespan | Audience Age Core | Algorithm Priority | Posting Cadence |
+|----------|---------|-----------------|-------------------|-------------------|-----------------|
+| Instagram | Brand storytelling, lifestyle, visual products | 24-48h (feed), 15min (stories) | 18-34 | Reels, engagement rate, saves | 3-5 feed/week, daily stories |
+| TikTok | Discovery, trend participation, authenticity | 2-7 days (can resurface) | 16-30 | Watch time, completion rate, shares | 1-3/day for growth |
+| YouTube | Evergreen education, deep storytelling | Months to years | 18-49 | Watch time, CTR, session time | 1-2 long/week, 3-5 Shorts/week |
+| LinkedIn | B2B thought leadership, hiring, industry authority | 24-72h | 25-54 | Dwell time, comments, relevance | 3-5/week |
+| X | Real-time commentary, news, community dialogue | 15-60 minutes | 25-49 | Recency, engagement velocity, replies | 3-7/day |
+| Threads | Casual conversation, personality, community | 6-24h | 18-35 | Engagement, follows from post | 1-3/day |
+| Reddit | Niche authority, community trust, research | Weeks (search-driven) | 18-40 | Upvotes, comment quality, relevance | As valuable, never spammy |
+
+### Algorithm Optimization Principles
+
+```text
+Universal Algorithm Signals
+├── Engagement Velocity
+│   ├── How quickly does the post receive interactions after publishing?
+│   ├── First 30-60 minutes are critical on most platforms
+│   └── Strategy: Notify community, post at peak engagement times
+├── Completion and Dwell Time
+│   ├── Video: Watch-through rate and replay rate
+│   ├── Text: Time spent reading (scroll stop rate)
+│   └── Strategy: Hook in first 3 seconds, deliver value throughout
+├── Saves and Shares
+│   ├── Saves signal "worth returning to" (high-value signal)
+│   ├── Shares signal "worth showing others" (distribution signal)
+│   └── Strategy: Create reference-worthy and conversation-starting content
+├── Conversation Depth
+│   ├── Comments with replies weight more than standalone comments
+│   ├── Strategy: Ask specific questions, respond to every comment early
+│   └── Avoid engagement bait that generates shallow interactions
+└── Profile Authority
+    ├── Consistent posting history and engagement patterns
+    ├── Follower-to-engagement ratio indicates audience quality
+    └── Strategy: Maintain regular cadence, build genuine community
+```
+
+### Cross-Posting Strategy
+
+| Approach | When to Use | When to Avoid |
+|----------|------------|---------------|
+| Platform-native creation | Always preferred; content designed for the platform's culture and format | N/A - this is the gold standard |
+| Adapted repurposing | When core idea translates but format needs adjustment (e.g., blog to LinkedIn carousel) | When platform cultures clash (e.g., TikTok humor on LinkedIn) |
+| Direct cross-post | Only for time-sensitive announcements where speed matters more than optimization | For regular content strategy; audiences follow you on multiple platforms and notice |
+| Watermark removal | Always remove platform watermarks when repurposing (e.g., TikTok logo on Reels) | Never post content with another platform's watermark |
+
+---
+
+## Content Strategy
+
+### Content Pillar Framework
+
+```text
+Content Pillar Architecture
+├── Pillar 1: [Core Expertise / Product Value]
+│   ├── Educational content that demonstrates authority
+│   ├── How-to guides, tutorials, tips
+│   └── Target: 30-40% of content mix
+├── Pillar 2: [Industry / Culture Commentary]
+│   ├── Trend analysis, news reactions, opinion pieces
+│   ├── Positions the brand within the broader conversation
+│   └── Target: 20-25% of content mix
+├── Pillar 3: [Community and Behind-the-Scenes]
+│   ├── Team spotlights, process reveals, day-in-the-life
+│   ├── Builds human connection and trust
+│   └── Target: 15-20% of content mix
+├── Pillar 4: [Social Proof and Results]
+│   ├── Testimonials, case studies, user-generated content
+│   ├── Validates claims with evidence
+│   └── Target: 10-15% of content mix
+└── Pillar 5: [Entertainment and Culture]
+    ├── Memes, trends, humor, relatable moments
+    ├── Drives shareability and reach
+    └── Target: 10-15% of content mix
+```
+
+### Content Calendar Template
+
+```markdown
+## Weekly Content Calendar: [Week of MM/DD]
+
+### Monday
+| Platform | Time | Pillar | Format | Topic | Hook | CTA | Assets | Status |
+|----------|------|--------|--------|-------|------|-----|--------|--------|
+| Instagram | 10am | Education | Carousel | | | | | Draft |
+| LinkedIn | 8am | Industry | Text post | | | | | Approved |
+| TikTok | 12pm | Entertainment | Short video | | | | | Filming |
+
+### Tuesday
+| Platform | Time | Pillar | Format | Topic | Hook | CTA | Assets | Status |
+|----------|------|--------|--------|-------|------|-----|--------|--------|
+| X | 9am | Industry | Thread | | | | | Draft |
+| Instagram | 6pm | Community | Story series | | | | | Planned |
+
+[Continue for each day...]
+
+### Weekly Metrics Targets
+| Metric | Target | Actual | Delta |
+|--------|--------|--------|-------|
+| Total impressions | | | |
+| Engagement rate | | | |
+| New followers (net) | | | |
+| Link clicks | | | |
+| DMs received | | | |
+```
+
+### Hook Writing Framework
+
+| Hook Type | Structure | Example | Best For |
+|-----------|-----------|---------|----------|
+| Contrarian | Challenge a popular belief | "Most social media advice is wrong. Here's why." | Thought leadership, X, LinkedIn |
+| Curiosity Gap | Tease outcome without revealing | "This one change tripled our engagement rate." | Reels, TikTok, carousels |
+| Direct Value | State the benefit immediately | "5 free tools every social media manager needs" | Educational, YouTube, carousels |
+| Story Open | Start mid-action or with conflict | "We lost 10K followers in one day. Here's what happened." | All platforms, especially video |
+| Question | Ask something the audience is thinking | "Why do some brands blow up on TikTok while others fail?" | X, LinkedIn, community posts |
+| Social Proof | Lead with results or authority | "After managing $2M in ad spend, here's what actually works." | LinkedIn, YouTube |
+
+### Content Format Performance Guide
+
+```text
+Content Effort vs. Impact Matrix
+
+High Impact ┌─────────────────────────────────────────┐
+            │                          │              │
+            │  Long-form video         │  Viral       │
+            │  Comprehensive guides    │  trend       │
+            │  Original research       │  content     │
+            │                          │              │
+            │  ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─│─ ─ ─ ─ ─ ─  │
+            │                          │              │
+            │  Carousels               │  Memes       │
+            │  Threads                 │  Repurposed  │
+            │  Short video series      │  clips       │
+            │                          │  Quick takes │
+Low Impact  └─────────────────────────────────────────┘
+            High Effort                    Low Effort
+```
+
+### Storytelling Framework
+
+```text
+Social Media Story Arc
+├── Hook (0-3 seconds / first line)
+│   └── Stop the scroll with conflict, curiosity, or emotion
+├── Context (3-10 seconds / paragraph 1)
+│   └── Set the scene: who, what, why should they care
+├── Tension (10-30 seconds / body)
+│   └── Present the challenge, struggle, or counterintuitive insight
+├── Resolution (30-45 seconds / conclusion)
+│   └── Deliver the payoff: lesson, result, transformation
+└── Call to Action (final seconds / last line)
+    └── One clear next step: follow, save, comment, click
+```
+
+---
+
+## Audience Growth
+
+### Organic Growth Engine
+
+```text
+Audience Growth Flywheel
+                    ┌──────────────┐
+                    │   Valuable   │
+                    │   Content    │
+                    └──────┬───────┘
+                           │
+                           v
+              ┌────────────────────────┐
+              │  Algorithm Distribution │
+              └────────────┬───────────┘
+                           │
+                           v
+                    ┌──────────────┐
+                    │  New Eyeballs │
+                    └──────┬───────┘
+                           │
+                           v
+              ┌────────────────────────┐
+              │  Profile Visit + Follow │
+              └────────────┬───────────┘
+                           │
+                           v
+                    ┌──────────────┐
+                    │  Community   │
+                    │  Engagement  │
+                    └──────┬───────┘
+                           │
+                           v
+              ┌────────────────────────┐
+              │  Shares + Word of Mouth │
+              └────────────┬───────────┘
+                           │
+                           └──────> (back to top)
+```
+
+### Growth Tactics by Platform
+
+| Platform | Top Organic Tactic | Secondary Tactic | Collaboration Approach |
+|----------|-------------------|-----------------|----------------------|
+| Instagram | Reels with trending audio + original spin | Carousel educational content with save-worthy value | Collab posts, joint Lives, Story takeovers |
+| TikTok | Trend participation with brand angle within 24h | Series content that builds return viewership | Duets, Stitches, creator partnerships |
+| YouTube | SEO-optimized titles/thumbnails + high retention | Shorts funnel viewers to long-form | Guest appearances, channel shoutouts |
+| LinkedIn | Consistent text posts with personal stories + insight | Commenting strategy on industry leaders' posts | Co-authored articles, event collaborations |
+| X | Thread expertise + active reply engagement | Spaces hosting on niche topics | Quote-tweet conversations, co-hosted Spaces |
+
+### Hashtag Strategy
+
+| Element | Guideline |
+|---------|-----------|
+| Research method | Use platform search, competitor analysis, and tools like the platform's own suggestion features |
+| Mix ratio | 30% broad reach + 40% niche relevant + 30% branded or campaign-specific |
+| Instagram | 5-15 hashtags; test in caption vs. first comment; refresh every 2-4 weeks |
+| TikTok | 3-5 hashtags; prioritize trending + niche; include one branded |
+| LinkedIn | 3-5 hashtags; industry-specific performs best; avoid generic like #motivation |
+| X | 1-2 hashtags maximum; only when joining a specific conversation or event |
+| YouTube | Use as tags and in description; research search volume; include long-tail variations |
+| Avoid | Banned or shadowbanned hashtags, irrelevant trending tags, hashtag walls of 30+ |
+
+### Profile Optimization Checklist
+
+```markdown
+## Profile Audit: [Platform] - [Account Name]
+
+### Bio / About
+- [ ] Clear value proposition in first line (what you do for whom)
+- [ ] Keywords relevant to your niche included naturally
+- [ ] Call to action (follow for X, link to Y)
+- [ ] Personality or brand voice evident
+- [ ] Contact method or link available
+
+### Visual Identity
+- [ ] Profile photo high quality and recognizable at small sizes
+- [ ] Banner/header image current and on-brand
+- [ ] Highlight covers (Instagram) or featured content consistent
+- [ ] Color palette and visual style cohesive across posts
+
+### Content Grid / Feed
+- [ ] First 9-12 posts represent best content and range
+- [ ] Pinned posts showcase highest-performing or most important content
+- [ ] Content clearly communicates what the account is about
+- [ ] Consistent posting frequency visible
+
+### Technical
+- [ ] Username consistent across platforms (or as close as possible)
+- [ ] Account category/type set correctly (creator, business, etc.)
+- [ ] Link in bio functional and tracked (UTM parameters)
+- [ ] Location and contact info set if relevant
+```
+
+---
+
+## Community Management
+
+### Response Protocol
+
+| Interaction Type | Response Time Target | Response Approach | Escalation Trigger |
+|-----------------|---------------------|-------------------|-------------------|
+| Positive comment | Within 1 hour during business hours | Genuine acknowledgment, ask follow-up question | None |
+| Question | Within 2 hours | Helpful, accurate answer; link to resources if applicable | Complex product/legal questions |
+| Negative feedback | Within 1 hour | Empathetic acknowledgment, take to DM if needed | Repeated complaints, public escalation |
+| Brand mention (positive) | Within 4 hours | Like, comment, reshare if on-brand | None |
+| Brand mention (negative) | Within 1 hour | Assess severity, respond or monitor | Viral potential, factual inaccuracies |
+| Troll / bad faith | Do not engage publicly | Hide or delete per policy; block repeat offenders | Hate speech, threats, doxxing |
+| Influencer mention | Within 30 minutes | Personal, enthusiastic response; explore relationship | None - always prioritize |
+| Customer complaint | Within 30 minutes | Apologize, take to DM, connect to support | Legal issues, safety concerns |
+
+### Sentiment Monitoring Framework
+
+```text
+Sentiment Monitoring System
+├── Real-Time Monitoring
+│   ├── Brand name mentions (exact and common misspellings)
+│   ├── Product/service name mentions
+│   ├── Key personnel mentions
+│   ├── Campaign hashtag tracking
+│   └── Competitor comparison mentions
+├── Sentiment Classification
+│   ├── Positive: Praise, recommendations, excitement
+│   ├── Neutral: Questions, observations, sharing without opinion
+│   ├── Negative: Complaints, criticism, frustration
+│   └── Urgent: Threats, viral negativity, crisis indicators
+├── Trend Analysis
+│   ├── Daily sentiment ratio (positive:neutral:negative)
+│   ├── Week-over-week sentiment shift
+│   ├── Sentiment by platform comparison
+│   └── Sentiment by topic or product area
+└── Escalation Thresholds
+    ├── Negative sentiment exceeds 25% of daily mentions
+    ├── Single negative post exceeds 100 engagements
+    ├── Media outlet or large account amplifies complaint
+    └── Multiple unrelated complaints about same issue
+```
+
+### Moderation Guidelines
+
+| Content Type | Action | Visibility |
+|-------------|--------|-----------|
+| Spam / promotional links | Delete, block account | Remove entirely |
+| Profanity (mild, not directed) | Monitor, no action unless violates community guidelines | Leave visible |
+| Hate speech / slurs | Delete immediately, ban user, document | Remove and report to platform |
+| Misinformation about brand | Respond with facts, pin correction if needed | Correct publicly |
+| Off-topic but harmless | Redirect gently or ignore | Leave visible |
+| Competitor promotion | Delete if on owned channels; ignore on public platforms | Platform-dependent |
+| User-generated content | Request permission, credit creator, reshare | Amplify |
+
+### Crisis Communication Protocol
+
+```text
+Crisis Severity Levels
+├── Level 1: Minor Issue
+│   ├── Single negative post gaining traction
+│   ├── Minor product complaint going public
+│   ├── Response: Community manager handles with approved messaging
+│   └── Timeline: Resolve within 2-4 hours
+├── Level 2: Moderate Incident
+│   ├── Multiple complaints about same issue
+│   ├── Negative press mention or influencer callout
+│   ├── Response: Social lead + PR coordination
+│   └── Timeline: Initial response within 1 hour, resolution plan within 24h
+├── Level 3: Serious Crisis
+│   ├── Viral negative content (100K+ views)
+│   ├── Trending hashtag against brand
+│   ├── Response: War room activation, executive briefing, all hands
+│   └── Timeline: Initial response within 30 minutes, hourly updates
+└── Level 4: Brand Emergency
+    ├── Safety issue, legal exposure, or existential threat
+    ├── Mainstream media coverage of incident
+    ├── Response: CEO involvement, legal review all messaging, crisis agency
+    └── Timeline: Response within 15 minutes, continuous management
+```
+
+### Crisis Response Template
+
+```markdown
+## Crisis Response: [Incident Description]
+
+**Severity Level**: [1/2/3/4]
+**Detected**: [Date/Time]
+**Platform(s)**: [Where the crisis is active]
+**Lead Responder**: [Name]
+
+### Immediate Actions
+- [ ] Pause all scheduled content across platforms
+- [ ] Assess scope: how many people affected, how widely shared
+- [ ] Draft initial acknowledgment statement
+- [ ] Get legal review (Level 3+)
+- [ ] Get executive approval (Level 3+)
+- [ ] Post initial response
+
+### Initial Statement Framework
+"We are aware of [situation]. [Empathy statement]. We are [specific action being taken]. We will provide an update by [specific time]."
+
+### Ongoing Management
+- [ ] Monitor sentiment and reach every [30min/1hr/4hr]
+- [ ] Respond to direct questions with approved messaging
+- [ ] Update statement as new information is available
+- [ ] Coordinate with customer support on inbound volume
+- [ ] Document timeline of events and responses
+
+### Post-Crisis Review
+- [ ] Full timeline documented
+- [ ] Root cause identified
+- [ ] Response effectiveness evaluated
+- [ ] Process improvements identified
+- [ ] Team debrief conducted
+```
+
+---
+
+## Influencer Strategy
+
+### Influencer Tier Classification
+
+| Tier | Follower Range | Typical Engagement Rate | Best For | Cost Range |
+|------|---------------|------------------------|----------|-----------|
+| Nano | 1K-10K | 5-10% | Hyper-local, niche communities, authentic UGC | Product gifting, $50-$500 |
+| Micro | 10K-100K | 3-7% | Targeted reach, strong community trust, content creation | $500-$5,000 |
+| Mid-Tier | 100K-500K | 2-5% | Balanced reach and engagement, campaign anchors | $5,000-$25,000 |
+| Macro | 500K-1M | 1-3% | Broad awareness, cultural credibility | $25,000-$100,000 |
+| Mega | 1M+ | 0.5-2% | Mass awareness, cultural moments, brand prestige | $100,000+ |
+
+### Influencer Vetting Checklist
+
+```text
+Influencer Evaluation Framework
+├── Brand Alignment
+│   ├── Content themes match brand values and audience
+│   ├── Visual aesthetic compatible with brand identity
+│   ├── Past brand partnerships non-conflicting
+│   ├── Personal behavior and public statements vetted
+│   └── Audience demographics match target customer
+├── Authenticity Signals
+│   ├── Engagement rate healthy for follower count
+│   ├── Comments are genuine (not bot-like or generic)
+│   ├── Follower growth pattern organic (no sudden spikes)
+│   ├── Content quality consistent over 6+ months
+│   └── Creator genuinely uses or would use the product
+├── Performance Indicators
+│   ├── Average views/impressions per post
+│   ├── Story view rate (Instagram) or completion rate (TikTok)
+│   ├── Click-through rate on past branded content
+│   ├── Conversion history if available
+│   └── Content repurposing potential (can brand reuse assets?)
+└── Red Flags
+    ├── Purchased followers (sudden growth spikes, low engagement)
+    ├── Controversial past behavior unaligned with brand
+    ├── Promotes competing products simultaneously
+    ├── History of FTC non-compliance (missing #ad disclosures)
+    └── Unreliable or difficult to work with (check references)
+```
+
+### Partnership Models
+
+| Model | Structure | Ownership | Best For |
+|-------|-----------|-----------|----------|
+| Gifted | Product sent, no obligation to post | Creator | Nano/micro seeding, product launches |
+| Sponsored post | Flat fee per deliverable (post, Story, video) | Shared (negotiate usage rights) | Targeted campaigns, awareness |
+| Affiliate | Commission on sales via unique code/link | Creator content, brand tracks | Performance-driven, ongoing |
+| Ambassador | Ongoing relationship, monthly retainer, exclusivity | Shared with extended brand usage | Long-term brand building |
+| Co-creation | Joint product development or content series | Shared or negotiated | Deep integration, premium partnerships |
+| Whitelisting | Brand runs ads through creator's account | Brand controls distribution | Paid amplification of authentic content |
+
+---
+
+## Social Analytics
+
+### Metrics Framework
+
+```text
+Social Metrics Hierarchy
+├── Awareness Metrics (Top of Funnel)
+│   ├── Impressions: Total times content was displayed
+│   ├── Reach: Unique accounts that saw content
+│   ├── Video views: Platform-specific view thresholds
+│   ├── Share of voice: Brand mentions vs. competitors
+│   └── Follower growth rate: Net new followers / total followers
+├── Engagement Metrics (Middle of Funnel)
+│   ├── Engagement rate: (Likes + Comments + Shares + Saves) / Reach
+│   ├── Comment rate: Comments / Reach (depth of engagement)
+│   ├── Save rate: Saves / Reach (content value signal)
+│   ├── Share rate: Shares / Reach (distribution potential)
+│   └── Story completion rate: Views on last slide / views on first
+├── Conversion Metrics (Bottom of Funnel)
+│   ├── Link click-through rate: Clicks / Impressions
+│   ├── Landing page visits from social: UTM-tracked traffic
+│   ├── Lead generation: Form fills, email signups from social
+│   ├── Sales attribution: Revenue from social-referred traffic
+│   └── Cost per acquisition: Ad spend / conversions
+└── Community Health Metrics (Ongoing)
+    ├── Sentiment ratio: Positive:Neutral:Negative mentions
+    ├── Response time: Average time to first reply
+    ├── Conversation rate: DMs and comments per post
+    ├── Advocate count: Users who mention brand 3+ times/month
+    └── Churn rate: Unfollows / total followers
+```
+
+### Reporting Cadence
+
+| Report | Frequency | Audience | Key Contents |
+|--------|-----------|----------|-------------|
+| Daily Dashboard | Daily | Social team | Engagement snapshot, trending posts, urgent flags |
+| Weekly Performance | Weekly | Marketing team | Content performance, growth trends, top/bottom posts |
+| Monthly Analytics | Monthly | Leadership | KPI progress, channel comparison, competitive benchmarking |
+| Quarterly Strategy Review | Quarterly | Executive team | ROI analysis, strategy effectiveness, next quarter plan |
+| Campaign Post-Mortem | Per campaign | Stakeholders | Campaign results vs. goals, learnings, recommendations |
+
+### Attribution Models
+
+| Model | How It Works | Best For |
+|-------|-------------|----------|
+| Last-touch | Credits final social touchpoint before conversion | Direct response campaigns |
+| First-touch | Credits the first social interaction | Top-of-funnel effectiveness |
+| Multi-touch | Distributes credit across all social touchpoints | Full customer journey analysis |
+| Incrementality | Measures lift from social vs. holdout group | Proving true ROI of social investment |
+
+---
+
+## Common Pitfalls
+
+### 1. Cross-Posting Without Adaptation
+
+Wrong: Copy-paste the exact same caption, hashtags, and media from Instagram to LinkedIn to X to TikTok.
+
+Right: Repurpose the core idea but adapt format, tone, caption length, hashtags, and CTA for each platform's culture and algorithm. A LinkedIn post about the same topic as a TikTok should feel like it belongs on LinkedIn.
+
+### 2. Vanity Metric Obsession
+
+Wrong: Celebrate follower count growth while ignoring that engagement rate is declining and zero followers are converting to customers.
+
+Right: Track metrics that ladder to business outcomes. A 10K account with 8% engagement and consistent conversions outperforms a 100K account with 0.5% engagement and no conversions.
+
+### 3. Inconsistent Posting With Burst Patterns
+
+Wrong: Post five times in one day when inspired, then disappear for two weeks. Repeat.
+
+Right: Maintain a sustainable cadence. Three posts per week, every week, for six months will outperform thirty posts in one week followed by silence. Algorithms and audiences reward consistency.
+
+### 4. Ignoring Community Engagement
+
+Wrong: Post content and never respond to comments, DMs, or mentions. Treat social media as a broadcast channel.
+
+Right: Social media is a conversation. Respond to comments within the first hour. Reply to DMs. Engage with your audience's content. The algorithm rewards accounts that spend time on the platform engaging, not just posting.
+
+### 5. Chasing Every Trend Without Brand Fit
+
+Wrong: Jump on every trending audio, meme, and challenge regardless of whether it aligns with your brand voice or audience expectations.
+
+Right: Evaluate trends through a brand fit filter. Participate when the trend aligns with your pillars and audience. Skip trends that would feel forced or off-brand. Being selective is more valuable than being everywhere.
+
+### 6. No Crisis Preparation
+
+Wrong: Have no plan for when a post goes wrong, a customer complaint goes viral, or the brand is caught in a controversy. Scramble and make it up in real-time.
+
+Right: Build crisis response templates, train community managers on escalation protocols, and run tabletop exercises quarterly. The time to prepare for a crisis is before it happens.
+
+### 7. Measuring Everything, Analyzing Nothing
+
+Wrong: Export massive spreadsheets of every available metric every week but never derive actionable insights or change strategy based on the data.
+
+Right: Focus on 5-7 key metrics aligned with your objectives. Review them weekly with the question: "What should we do differently next week based on this data?" Analytics only matter if they change behavior.
+
+---
+
+## Resources
+
+- [Social Media Examiner - Industry Research and Trends](https://www.socialmediaexaminer.com/)
+- [Hootsuite Social Trends Report](https://www.hootsuite.com/research/social-trends)
+- [Sprout Social Index](https://sproutsocial.com/insights/index/)
+- [FTC Endorsement Guides (Influencer Compliance)](https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides)
+- [Platform-Specific Creator Resources: Instagram](https://creators.instagram.com/)
+- [Platform-Specific Creator Resources: TikTok](https://www.tiktok.com/creators/)
+- [Buffer State of Social Media Report](https://buffer.com/state-of-social)
+- [Content Marketing Institute - Social Strategy](https://contentmarketinginstitute.com/)

package/templates/creative/trend-forecaster/.cursor/rules/cultural-analysis.mdc

@@ -0,0 +1,59 @@
+---
+description: Cultural Analysis
+alwaysApply: false
+---
+
+# Cultural Analysis
+
+Reading the cultural landscape, mapping tensions, interpreting zeitgeist indicators, and connecting aesthetic shifts to societal origins.
+
+## Core Premise
+
+Aesthetic trends are material expressions of cultural forces: economic anxieties, social aspirations, technological disruptions, environmental concerns, political moods. The forecaster reads culture as fluently as color palettes.
+
+## Cultural Tension Framework
+
+Culture moves through opposing forces. Trends form where tensions resolve, amplify, or shift.
+
+- **Economic**: Austerity ↔ abundance; local craft ↔ global scale; ownership ↔ access economy
+- **Social**: Individualism ↔ collectivism; nostalgia ↔ futurism; maximalism ↔ minimalism; digital immersion ↔ analog revival; performance ↔ authenticity
+- **Environmental**: Growth ↔ sustainability; synthetic ↔ natural; disposability ↔ permanence; speed ↔ slowness
+- **Aesthetic**: Ornament ↔ simplicity; warm ↔ cool palettes; soft forms ↔ sharp geometry; handmade ↔ machine precision
+
+## Zeitgeist Indicators
+
+| Domain | Lead Time | What to Watch |
+|--------|-----------|---------------|
+| Contemporary art/galleries | 18-36 months | Exhibition themes, dominant materials, tonal direction |
+| Film and television | 12-18 months | Production design palettes, costume direction |
+| Music and performance | 6-12 months | Stage design, album art, artist styling |
+| Architecture | 3-5 years | Facade materials, spatial concepts, residential trends |
+| Food and hospitality | 6-12 months | Restaurant interiors, plating, packaging |
+| Publishing | 6-18 months | Book cover design, editorial direction, typeface trends |
+| Technology interfaces | Real-time | UI palettes, device materials, spatial computing |
+
+## Subculture Monitoring
+
+- Online aesthetic communities (Tumblr, Reddit niches, Discord)
+- Street style in trend-leading cities (Tokyo, Copenhagen, Lagos, Seoul, London)
+- Music scene visual identities (club culture, festival aesthetics)
+- Youth culture visual language development (Gen Z, Gen Alpha)
+- Maker/craft communities (Etsy trends, DIY culture)
+
+Observe without disruption. Document subculture aesthetics without premature commercial extraction.
+
+## Geographic Cultural Mapping
+
+- **Western Europe**: Luxury, heritage reinterpretation, sustainability
+- **East Asia**: Tech integration, youth innovation, material experimentation
+- **North America**: Consumer data, mass market translation, digital amplification
+- **Africa**: Color boldness, textile innovation, cultural storytelling
+- **South America**: Artisanal craft, organic materiality, chromatic expression
+- **Middle East**: Opulence reinterpretation, architectural scale, heritage-modernity
+
+No single geography monopolizes trend origination. Cross-geographic comparison is essential.
+
+## Common Pitfalls
+
+- **Surface-level reading**: Map specific tensions to specific aesthetic manifestations — not just "sustainability is trending"
+- **Western-centric framing**: Analyze each market on its own terms; trend origination is polycentric