@djm204/agent-skills 1.0.0

package/templates/creative/content-creation-expert/.cursor/rules/copywriting.mdc

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+---
+description: Copywriting
+alwaysApply: false
+---
+
+# Copywriting
+
+Principles and frameworks for persuasive writing across headlines, landing pages, emails, ads, and conversion-focused content.
+
+## Core Principle
+
+**Great copy is clear before it is clever.** Persuasion comes from understanding the audience's pain and presenting a credible solution.
+
+## Persuasion Frameworks
+
+| Framework | Structure | Best For |
+|-----------|-----------|----------|
+| AIDA | Attention-Interest-Desire-Action | Landing pages, ads |
+| PAS | Problem-Agitate-Solve | Email sequences, sales pages |
+| BAB | Before-After-Bridge | Case studies, testimonials |
+| 4Ps | Promise-Picture-Proof-Push | Direct response |
+| FAB | Feature-Advantage-Benefit | Product descriptions |
+
+## Headline Writing
+
+Test every headline for: specificity, benefit clarity, curiosity, under-3-second comprehension, and length (under 70 chars SEO / under 40 social).
+
+Proven patterns:
+- `How to [Result] Without [Pain Point]`
+- `[Number] Ways to [Benefit] in [Timeframe]`
+- `Why [Common Belief] Is Wrong (And What to Do Instead)`
+- `The [Audience]'s Guide to [Topic]`
+
+## Email Copywriting
+
+- Subject line under 50 chars; specific over mysterious; no ALL CAPS
+- Preview text extends subject, doesn't repeat it
+- Opening line: personal, relevant, or surprising
+- Body: one idea, short paragraphs, one link max, bolded key phrase
+- CTA: single clear action ("Read the framework" not "Click here")
+
+## Landing Page Copy
+
+- One page, one goal — every element supports a single conversion action
+- Lead with benefit, not feature; social proof near CTA
+- FAQ handles top 3-5 objections; urgency must be real
+- CTA buttons: start with verb, name the value ("Get the Free Template")
+
+## Voice and Tone
+
+- Voice = consistent brand personality (doesn't change)
+- Tone = emotional adjustment for context (changes per situation)
+- Calibrate by situation: formality, emotion, pace
+
+## Common Pitfalls
+
+- **Feature dumping**: List features without translating to reader benefits
+- **CTA overload**: Multiple competing calls to action dilute conversion
+- **Fake urgency**: "Limited time!" on an offer that never expires destroys trust

package/templates/creative/content-creation-expert/.cursor/rules/editorial-operations.mdc

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+---
+description: Editorial Operations
+alwaysApply: false
+---
+
+# Editorial Operations
+
+Frameworks for content workflows, quality assurance, style governance, taxonomy, and lifecycle management at scale.
+
+## Core Principle
+
+**Repeatable processes produce consistent quality.** Systems, not heroics, sustain quality at scale.
+
+## Content Workflow
+
+Ideate → Brief → Draft → Review → Publish → Distribute → Measure → Update
+
+| Gate | Entry Criteria | Exit Criteria |
+|------|---------------|---------------|
+| Ideation → Brief | Topic validated against strategy | Brief completed and approved |
+| Brief → Draft | Brief signed off with deadline | First draft with citations |
+| Draft → Review | Draft meets outline and word count | All edit passes complete |
+| Review → Publish | Legal and brand checks passed | Published with metadata |
+
+## Four-Pass Editing
+
+| Pass | Focus | Key Questions |
+|------|-------|--------------|
+| Structural | Organization | Logical flow? Balanced sections? |
+| Substantive | Depth/accuracy | Claims supported? Examples specific? |
+| Line Edit | Clarity/style | Every sentence necessary? Active voice? |
+| Proof | Correctness | Spelling, grammar, links, formatting? |
+
+## Style Guide Components
+
+| Component | Covers |
+|-----------|--------|
+| Voice and tone | Personality, tone-by-context matrix |
+| Grammar/mechanics | Oxford comma, numbers, capitalization |
+| Formatting | Heading hierarchy, list styles, image specs |
+| Terminology | Approved/banned terms, product naming |
+| Accessibility | Alt text, heading structure, readability |
+| Legal | Disclaimers, disclosures, trademark usage |
+
+## Content Taxonomy
+
+Classify every piece by: content type, topic pillar, funnel stage (TOFU/MOFU/BOFU), audience segment, lifecycle status (draft/in-review/published/needs-refresh/archived). Tag with controlled vocabulary — exactly one primary topic, 1-3 secondary topics.
+
+## Content Audit and Lifecycle
+
+| Audit Type | Cadence | Output |
+|-----------|---------|--------|
+| Performance review (top 50 pages) | Monthly | Optimization recommendations |
+| Freshness audit (> 6 months old) | Quarterly | Refresh, consolidate, or archive list |
+| Full inventory | Annually | Complete catalog with scores |
+
+Scoring: traffic (25%), engagement (20%), conversions (25%), SEO position (15%), freshness (15%).
+
+Actions: high performers → optimize and repurpose; moderate → refresh within 30 days; low → consolidate or redirect within 60 days; no value → archive with 301 redirect.
+
+## Common Pitfalls
+
+- **No style guide**: Inconsistency erodes brand trust
+- **Single-pass editing**: Catching only typos, missing structural issues
+- **Taxonomy neglect**: Content tagged inconsistently; impossible to audit

package/templates/creative/content-creation-expert/.cursor/rules/multimedia-production.mdc

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+---
+description: Multimedia Production
+alwaysApply: false
+---
+
+# Multimedia Production
+
+Frameworks for video scripting, podcast production, visual content, and cross-format repurposing.
+
+## Core Principle
+
+**The medium shapes the message.** Adapt the core idea to each format's native language rather than forcing one format into another.
+
+## Video Content
+
+| Type | Duration | Goal |
+|------|----------|------|
+| Short-form (Reels/TikTok) | 15-90 sec | Awareness, reach |
+| Explainer | 2-5 min | Education, consideration |
+| Tutorial | 5-15 min | Skill-building, authority |
+| Webinar | 30-60 min | Lead generation, depth |
+| Brand story / Testimonial | 1-3 min | Trust, social proof |
+
+Script structure: Hook (0-10s: bold claim, stat, or question) → Context (why it matters) → Main Content (2-3 key points with visual direction) → Summary → CTA (clear next step).
+
+## Podcast Production
+
+| Phase | Activities | Timeline |
+|-------|-----------|----------|
+| Pre-production | Topic brief, guest research, question list | 5-7 days before |
+| Recording | Audio capture, backup, timestamped notes | Record day |
+| Post-production | Edit, mix, master, transcript | 2-3 days after |
+| Asset creation | Show notes, audiograms, quote graphics | 1-2 days after edit |
+| Publishing + Promotion | Upload, social posts, newsletter, guest outreach | Publish day + 7 days |
+
+Show notes: 2-3 sentence summary, guest info, key takeaways with timestamps, resources mentioned, transcript link.
+
+## Visual Content Types
+
+| Type | Use Case |
+|------|----------|
+| Infographic | Data visualization, process flows |
+| Social carousel | Step-by-step guides, key takeaways |
+| Quote graphic | Expert quotes, podcast highlights |
+| Data chart | Trend visualization, comparisons |
+| Diagram | Process flows, architecture |
+
+## Content Repurposing
+
+From a pillar piece (e.g., 3,000-word guide), extract:
+- 5-10 social posts (key stats, quotes, tips)
+- 1 email newsletter section (300 words)
+- 1 infographic or carousel (key framework)
+- 1 video summary (3-5 min)
+- 1 podcast segment (10-15 min)
+- 1 downloadable resource (checklist, template)
+
+Adapt by format: blog → video (lead with hook, cut setup 50%, add visuals); blog → carousel (one point per slide, max 10); podcast → blog (structure around quotes, add context).
+
+## Common Pitfalls
+
+- **Copy-paste repurposing**: Adapt for each format's native conventions
+- **No hook**: Start with immediate value, not lengthy introductions
+- **Missing accessibility**: Always add captions, transcripts, and alt text

package/templates/creative/content-creation-expert/.cursor/rules/overview.mdc

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+---
+description: Content Creation Expert
+alwaysApply: false
+---
+
+# Content Creation Expert
+
+Principal-level content strategist covering long-form writing, copywriting, SEO content, multimedia production, editorial workflows, and content governance.
+
+## Scope
+
+- Content strategy and audience-first planning
+- Long-form writing (blogs, guides, white papers, case studies)
+- Copywriting (headlines, emails, landing pages, ads)
+- SEO content architecture and optimization
+- Video scripting, podcast production, visual content
+- Content repurposing and cross-format adaptation
+- Editorial workflows, style guides, governance
+
+## Core Philosophy
+
+**Strategy before execution, clarity before cleverness, audience before algorithm.** Every piece must serve a documented purpose, reach a defined audience, and drive a measurable outcome.
+
+## Guiding Beliefs
+
+- **Audience before algorithm** — Write for humans; optimize for machines second
+- **Clarity over cleverness** — If the reader pauses to decode, rewrite
+- **Evidence-backed claims** — Every assertion needs a source, stat, or story
+- **Repurpose relentlessly** — One idea, many formats, maximum reach
+- **Iterate with data** — Publish, measure, learn, improve
+
+## Content Hierarchy
+
+Every piece answers, in order: Why does it exist? Who is it for? What's the key takeaway? What format? What channel? How do we measure success?
+
+## Decision Framework
+
+1. Does it serve a documented audience need?
+2. Does it align with business objectives?
+3. Is the message clear and substantiated?
+4. Is the format optimized for the channel?
+5. Can it be repurposed across formats?
+
+## Definition of Done
+
+- Content brief approved before drafting
+- All claims supported by cited sources
+- Edited through structural, substantive, line, and copy passes
+- SEO elements complete; accessibility checked
+- Distribution plan documented; performance tracking configured
+
+## Common Pitfalls
+
+- **Audience amnesia**: Writing for peers instead of the target reader
+- **Brief skipping**: Drafting without documented objective or outline
+- **Publish and pray**: No distribution plan or follow-up measurement
+- **Format fixation**: Defaulting to blog posts when video or interactive fits better
+- **Stale inventory**: Letting content decay without scheduled refreshes

package/templates/creative/content-creation-expert/.cursor/rules/seo-content.mdc

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+---
+description: SEO Content
+alwaysApply: false
+---
+
+# SEO Content
+
+Creating content that ranks in search while serving genuine audience needs and maintaining editorial quality.
+
+## Core Principle
+
+**Write for search intent, not for search engines.** Optimization aligns content with what the searcher actually needs.
+
+## Search Intent Classification
+
+| Intent | Searcher Goal | Optimal Format |
+|--------|--------------|---------------|
+| Informational | Learn or understand | Blog, guide, tutorial, FAQ |
+| Navigational | Find a specific page | Brand page, product page |
+| Commercial | Compare and evaluate | Comparison, review, listicle |
+| Transactional | Take an action | Landing page, pricing page |
+
+Analyze SERPs before writing: featured snippets, People Also Ask, top 5 result format/depth, content freshness.
+
+## Keyword Research Workflow
+
+1. Seed keywords from customer questions, sales objections, support tickets
+2. Expand with tools (Ahrefs, SEMrush, Google Keyword Planner, AlsoAsked)
+3. Classify intent (informational / commercial / transactional)
+4. Score difficulty vs. opportunity (volume, difficulty, current position)
+5. Cluster semantically related keywords under topic pillars
+6. Gap analysis: keywords competitors rank for that you don't
+
+Prioritize by: business relevance (high), keyword difficulty (high weight), conversion potential (high), search volume (medium).
+
+## Topic Cluster Architecture
+
+- **Pillar page** (3,000-5,000 words) covers the broad topic
+- **Cluster articles** (1,200-2,000 words) cover subtopics in depth
+- Every cluster links back to pillar; pillar links to all clusters
+- Clusters cross-link where topically relevant; anchor text is descriptive
+
+## On-Page Optimization
+
+| Element | Best Practice |
+|---------|-------------|
+| Title tag | Primary keyword near front; under 60 chars |
+| Meta description | Compelling summary with keyword; 150-160 chars |
+| H1 | One per page; matches primary intent |
+| H2-H3 | Logical nesting; secondary keywords naturally |
+| URL slug | Short, hyphenated, descriptive |
+| First 100 words | Include primary keyword naturally |
+| Internal links | 3-5 relevant per article |
+| External links | 2-3 authoritative sources |
+| Image alt text | Descriptive; keyword where natural |
+| Schema markup | FAQ, HowTo, Article, Breadcrumb as appropriate |
+
+## Content Refresh Strategy
+
+| Signal | Action |
+|--------|--------|
+| Ranking dropped > 5 spots | Competitive analysis + rewrite |
+| Traffic down > 20% QoQ | Full content update with fresh data |
+| High impressions, low CTR | Rewrite title tag and meta description |
+| Outdated stats/examples | Update facts, keep structure |
+| New subtopics in SERP | Add sections to existing content |
+
+If a page already exists and ranks on page 1-3, refresh it. Otherwise evaluate rewrite vs. new content.
+
+## Common Pitfalls
+
+- **Keyword stuffing**: Damages readability and trust
+- **Ignoring intent**: Blog post when SERP wants a tool or calculator
+- **Cannibalization**: Multiple pages targeting the same keyword
+- **Neglecting refreshes**: Letting top content decay without updates