@ak--47/dungeon-master 1.5.3 → 1.6.0

package/dungeons/vertical/sass/sass.js

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+// ── IMPORTS ──
+import dayjs from "dayjs";
+import utc from "dayjs/plugin/utc.js";
+dayjs.extend(utc);
+import "dotenv/config";
+import * as u from "@ak--47/dungeon-master/utils";
+import * as v from "ak-tools";
+/** @typedef  {import("../../../types").Dungeon} Config */
+
+// ── OVERVIEW ──
+/*
+ * NAME:       CloudForge
+ * APP:        B2B SaaS that fuses infrastructure monitoring (Datadog-style) with
+ *             deployment automation (Terraform-style). Engineering teams create
+ *             workspaces, deploy services across AWS/GCP/Azure, monitor uptime
+ *             and cost, and respond to alerts via Slack/PagerDuty runbooks.
+ *             Pricing: Free / Team / Business / Enterprise (seats + usage).
+ * SCALE:      10,000 users, ~1.4M events, 121 days (2026-01-01 → 2026-05-01)
+ * CORE LOOP:  workspace created → service deployed → dashboard viewed → alert/resolve
+ *
+ * EVENTS (19):
+ *   dashboard viewed (20) > api call (16) > query executed (15) > alert triggered (12)
+ *   > service deployed (10) > deployment pipeline run (9) > alert acknowledged (8)
+ *   > alert resolved (7) > documentation viewed (7) > security scan (6)
+ *   > infrastructure scaled (5) > cost report generated (4) > integration configured (4)
+ *   > feature flag toggled (4) > team member invited (3) > runbook executed (3)
+ *   > billing event (3) > workspace created (1) > incident created (1)
+ *
+ * FUNNELS (8):
+ *   - Onboarding:           workspace created → service deployed → dashboard viewed (70%)
+ *   - Daily Monitoring:     dashboard viewed → query executed → api call (80%)
+ *   - Incident Response:    alert triggered → alert acknowledged → alert resolved (55%)
+ *   - Deployment:           deployment pipeline run → service deployed → dashboard viewed (65%, Canary A/B)
+ *   - Infrastructure Mgmt:  cost report generated → infrastructure scaled → security scan (50%)
+ *   - Team & Config:        team member invited → integration configured → feature flag toggled (40%)
+ *   - Docs & Runbooks:      documentation viewed → runbook executed → service deployed (45%)
+ *   - Billing:              billing event → dashboard viewed (60%)
+ *
+ * USER PROPS:  company_size, primary_role, team_name, seat_count, annual_contract_value,
+ *              customer_success_manager, customer_health_score, plan_tier, cloud_provider
+ * SUPER PROPS: plan_tier, cloud_provider
+ * SCD PROPS:   primary_role (viewer/editor/admin/owner, monthly fuzzy, max 6),
+ *              plan_tier (starter/growth/enterprise/scale, monthly fixed, max 6, company_id-scoped)
+ * GROUPS:      company_id (300 companies)
+ */
+
+// ── HOOK STORIES ──
+/*
+ * NOTE: All cohort effects are HIDDEN — no flag stamping. Discoverable via
+ * behavioral cohorts or raw-prop breakdowns (company_size, day, doc_section).
+ *
+ * ─────────────────────────────────────────────────────────────────────────────
+ * 1. END-OF-QUARTER SPIKE (everything)
+ * ─────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: Days 100-110 billing events shift event_type toward "plan_upgraded"
+ * 40% of the time and team member invitations are duplicated 50% of the time.
+ * No flag — discover via line chart by day.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Plan Upgrades Over Time
+ *   - Report type: Insights
+ *   - Event: "billing event"
+ *   - Measure: Total
+ *   - Filter: event_type = "plan_upgraded"
+ *   - Line chart by day
+ *   - Expected: ~3.9x upgrades/day during days 100-110 (2026-04-11 to
+ *     2026-04-21). Mechanism: baseline plan_upgraded share is 1/8 of
+ *     billing events (~0.113 measured); in-window 40% are forced +
+ *     60% x baseline = ~0.45 share at flat billing volume.
+ *
+ *   Report 2: Team Expansion Surge
+ *   - Report type: Insights
+ *   - Event: "team member invited"
+ *   - Measure: Total
+ *   - Line chart by day
+ *   - Expected: ~1.55x invites/day during days 100-110 (50% clone
+ *     likelihood -> 1.5x; clones land +1-60min, mostly in-window)
+ *
+ * REAL-WORLD ANALOGUE: B2B SaaS revenue clusters at quarter-close as sales
+ * teams pull deals forward and customers expand seats to lock in pricing.
+ *
+ * ─────────────────────────────────────────────────────────────────────────────
+ * 2. CHURNED ACCOUNT SILENCING (everything)
+ * ─────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: ~20% of users (deterministic: charCode-sum of user_id % 5 === 0)
+ * go completely silent after day 30. All post-d30 events are removed via
+ * splice(). No flag — derive cohort via behavioral retention bucket (users
+ * with zero activity past d30 vs the rest).
+ *
+ * MEASUREMENT NOTES (verified at 2K reduced scale):
+ *   - Churn-hashed users born AFTER day 30 lose their ENTIRE stream: they
+ *     appear as zero-event profiles (~2.4% of all profiles have no events).
+ *   - Among event-visible users, the hashed cohort is ~19%; every one of
+ *     them is born in days 1-30 (born_early share = 1.0 for the cohort).
+ *   - Hook 5/10 deploy clones spawn at lastEvent + 1-48h AFTER the churn
+ *     splice runs, so a churned sweet-spot user can carry clones up to
+ *     ~day 33. Use day 34 (2026-02-04) as the behavioral silence cutoff
+ *     to read the cohort cleanly (silent share 1.00 at that cutoff).
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Retention Cliff
+ *   - Cohort A: users with at least 1 event after 2026-02-04
+ *   - Cohort B: users with events only before 2026-02-04
+ *   - Compare cohort sizes — B should be ~19% of event-visible users
+ *
+ *   Report 2: Activity Volume Pre/Post Day 30
+ *   - Report type: Insights
+ *   - Event: any event
+ *   - Measure: Total per user
+ *   - Line chart by day
+ *   - Expected: a visible drop after d30 driven by the silent cohort
+ *
+ * REAL-WORLD ANALOGUE: Most SaaS churn happens silently — accounts simply
+ * stop logging in long before the formal cancellation lands.
+ *
+ * ─────────────────────────────────────────────────────────────────────────────
+ * 3. ALERT ESCALATION REPLACEMENT (event)
+ * ─────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: 30% of critical/emergency "alert triggered" events are REPLACED
+ * with an escalated "incident created" event. The escalated event keeps the
+ * source alert's properties (alert_id, severity, escalation fields).
+ *
+ * MEASUREMENT NOTES (verified at 2K reduced scale):
+ *   - "incident created" is ALSO a weight-1 organic event in the events
+ *     array. Organic incidents have NO alert_id (NULL); escalated ones
+ *     carry alert_id from the source alert. Escalated is ~45% of total
+ *     incident volume — don't count organic incidents against the 30%.
+ *   - The exact invariant: escalated / (escalated + remaining crit/emerg
+ *     alerts) = 0.30, because escalation removes the source alert.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Incident Created Discovery
+ *   - Report type: Insights
+ *   - Event: "incident created"
+ *   - Measure: Total
+ *   - Breakdown: "escalation_level"
+ *   - Filter: alert_id is set (escalated only)
+ *   - Expected: P1 and P2 incidents; 30% of pre-replacement crit/emerg volume
+ *
+ *   Report 2: Alert vs Incident Ratio
+ *   - Report type: Insights
+ *   - Events: "alert triggered" (severity critical/emergency) AND
+ *     "incident created" (alert_id set)
+ *   - Measure: Total
+ *   - Expected: incidents / (incidents + remaining crit/emerg alerts) = 0.30
+ *
+ * REAL-WORLD ANALOGUE: Severe alerts get auto-promoted into incident
+ * tickets that page on-call engineers and trigger customer comms.
+ *
+ * ─────────────────────────────────────────────────────────────────────────────
+ * 4. INTEGRATION USERS SUCCEED (everything)
+ * ─────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: Users with BOTH "slack" AND "pagerduty" "integration configured"
+ * events resolve alerts faster: response_time_mins reduced 60%, resolution_time_mins
+ * reduced 50%. No flag — derive cohort behaviorally.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Response Time by Integration Cohort
+ *   - Cohort A: users who configured BOTH slack AND pagerduty integrations
+ *   - Cohort B: rest
+ *   - Event: "alert acknowledged"
+ *   - Measure: Average of "response_time_mins"
+ *   - Expected: A / B avg response ~ 0.39 (knob 0.4; H9 company-size
+ *     scaling mixes evenly across both cohorts so the ratio stays clean)
+ *
+ *   Report 2: Resolution Time by Integration Cohort
+ *   - Cohort A vs B (as above)
+ *   - Event: "alert resolved"
+ *   - Measure: Average of "resolution_time_mins"
+ *   - Expected: A / B avg resolution ~ 0.50 (knob 0.5)
+ *
+ * REAL-WORLD ANALOGUE: Teams that wire alerting into their existing comms
+ * stack respond minutes faster — the alert literally finds the human.
+ *
+ * ─────────────────────────────────────────────────────────────────────────────
+ * 5. DOCS READERS DEPLOY MORE (everything)
+ * ─────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: Users in the 4-7 documentation-viewed sweet spot get 2-3 extra
+ * production "service deployed" events cloned into their stream (clones at
+ * lastEvent + 1-48h; shared implementation with Hook 10 — same code block).
+ * Any doc view counts — there is no doc_section condition. No flag — derive
+ * cohort by counting doc views per user.
+ *
+ * MEASUREMENT NOTES (verified at 2K reduced scale, organic counterfactual):
+ *   - ~1/3 of clones are shaved by the future-time guard (end-active users
+ *     spawn clones past dataset end) → net ~ +1.7 deploys/user engineered.
+ *   - Raw deploys/user by bucket is dominated by the ACTIVITY confound:
+ *     users with more doc views have more of everything (organic
+ *     deploys-per-other-event rises ~18% from low to over bucket).
+ *   - The clean read is rate-over-rate: deploys per non-doc/non-deploy
+ *     event, restricted to NON-CHURNED users (churn splice truncates doc
+ *     counts and migrates users between buckets).
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Per-User Deploy Rate by Docs Cohort
+ *   - Cohort A: non-churned users with 4-7 "documentation viewed" events
+ *   - Cohort B: non-churned users with 0-3
+ *   - Event: "service deployed"
+ *   - Measure: Total per user, normalized by overall activity
+ *   - Expected: A / B deploys-per-other-event ~ 1.26
+ *
+ * REAL-WORLD ANALOGUE: Engineers who read the docs ship more confidently
+ * and more often than those who guess at the platform.
+ *
+ * ─────────────────────────────────────────────────────────────────────────────
+ * 6. COST OVERRUN PATTERN (event — closure state)
+ * ─────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: When cost_change_percent > 25 on a "cost report generated" event,
+ * the user is stored in a module-level Map. Their next "infrastructure scaled"
+ * event is forced to scale_direction = "down". No flag — discover by
+ * sequencing cost-report → infrastructure-scaled per user.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Scale Direction Distribution
+ *   - Report type: Insights
+ *   - Event: "infrastructure scaled"
+ *   - Measure: Total
+ *   - Breakdown: "scale_direction"
+ *   - Expected: "down" share elevated above the 25% baseline (the
+ *     scale_direction array is ["up","up","up","down"], NOT 50/50)
+ *
+ *   Report 2: Sequencing Check
+ *   - Inspect users whose most recent cost report had
+ *     cost_change_percent > 25; their next "infrastructure scaled"
+ *     should be scale_direction="down"
+ *   - Expected: ~90% down-share for armed-state scale events vs ~27%
+ *     unarmed. Not 100%: the hook arms on event-generation order while
+ *     the read sequences by timestamp, and those orders differ slightly.
+ *
+ * REAL-WORLD ANALOGUE: A surprise cloud bill triggers an immediate
+ * downscale; no engineer ignores a 25% month-over-month cost jump.
+ *
+ * ─────────────────────────────────────────────────────────────────────────────
+ * 7. FAILED DEPLOYMENT RECOVERY (everything)
+ * ─────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: After a failed pipeline run, the user's next successful deploy has
+ * duration_sec * 1.5 (recovery deploys are slower). No flag — discover by
+ * sequencing failed → next-success pipeline events per user and comparing
+ * duration.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Pipeline Duration After Failure (sequencing query)
+ *   - For each user, find runs where prior run was status="failed"
+ *   - Compare avg duration_sec of those "next" runs vs all other successful runs
+ *   - Expected: post-failure runs ~ 1.5x longer duration (measured 1.52
+ *     at 2K when excluding each user's first run, which has no prior)
+ *
+ * REAL-WORLD ANALOGUE: After a bad deploy, teams add manual gates and
+ * extra verification steps that slow the very next release.
+ *
+ * ─────────────────────────────────────────────────────────────────────────────
+ * 8. ENTERPRISE VS STARTUP (user)
+ * ─────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: Company size determines seat_count, annual_contract_value, and
+ * customer_success_manager (enterprise only). All users get a
+ * customer_health_score on the profile.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: ACV by Company Size
+ *   - Report type: Insights
+ *   - Event: any event
+ *   - Measure: Unique users
+ *   - Breakdown: "company_size" (user property)
+ *   - Expected: startup ($0-3.6K), smb ($3.6K-12K), mid_market ($12K-50K),
+ *     enterprise ($50K-500K)
+ *
+ *   Report 2: Seat Count by Company Size
+ *   - Report type: Insights
+ *   - Event: any event
+ *   - Measure: Average of "seat_count" (user property)
+ *   - Breakdown: "company_size"
+ *   - Expected: monotonic ramp from startup to enterprise
+ *
+ * REAL-WORLD ANALOGUE: B2B SaaS pricing scales orders of magnitude across
+ * customer segments — from a $99/mo startup to a $500K Fortune 500 contract.
+ *
+ * ─────────────────────────────────────────────────────────────────────────────
+ * 9. INCIDENT RESPONSE TTC (everything)
+ * ─────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: Enterprise companies resolve incidents faster; startups resolve
+ * slower. Two legs, same factors (enterprise 0.67x, startup 1.5x,
+ * smb/mid_market unchanged):
+ *   1. Property leg (everything hook): scales response_time_mins (on
+ *      "alert acknowledged") and resolution_time_mins (on "alert
+ *      resolved"). Carries the FULL engineered effect.
+ *   2. Funnel-timestamp leg (funnel-post hook, 1.6 rework): EVERY
+ *      incident-funnel instance has its inter-step gaps scaled
+ *      per-instance. Pre-1.6 this scaled one findFirstSequence chain in
+ *      the everything hook — often stitched across separate funnel
+ *      instances — so the report median was dominated by unscaled
+ *      instances and the delta never survived.
+ * Compounds with Hook 4 (integration users) — an enterprise user with
+ * both Slack and PagerDuty stacks 0.4 x 0.67 on response time.
+ *
+ * MEASUREMENT NOTES (verified at 2K reduced scale):
+ *   - The funnel TTC read ATTENUATES ASYMMETRICALLY under Mixpanel's
+ *     greedy funnel evaluation. Organic standalone "alert triggered"
+ *     soup events also start chains; the greedy evaluator takes the
+ *     first completing chain. Compressed (enterprise) instances win
+ *     that race → most of the 0.67 survives (observed ~0.79x baseline
+ *     median). Stretched (startup) instances lose the race to organic
+ *     alerts completing first → observed ~1.11x, not 1.5x.
+ *   - Use a 24h conversion window: the TTC distribution is unimodal
+ *     within 24h; longer windows only add a slow organic tail that
+ *     dilutes the segment medians.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Avg Response Time by Company Size
+ *   - Report type: Insights
+ *   - Event: "alert acknowledged"
+ *   - Measure: Average of "response_time_mins"
+ *   - Breakdown: "company_size" (user property)
+ *   - Expected: enterprise ~ 0.65x the smb/mid_market average;
+ *     startup ~ 1.5x (full factors — property leg is unattenuated)
+ *
+ *   Report 2: Incident Funnel TTC by Company Size
+ *   - Report type: Funnels
+ *   - Steps: "alert triggered" → "alert acknowledged" → "alert resolved"
+ *   - Conversion window: 24 hours
+ *   - Measure: Median time to convert
+ *   - Breakdown: "company_size"
+ *   - Expected: enterprise ~ 0.79x the smb/mid_market median;
+ *     startup ~ 1.11x (greedy attenuation — see MEASUREMENT NOTES)
+ *
+ *   Report 3: Avg Resolution Time by Company Size
+ *   - Report type: Insights
+ *   - Event: "alert resolved"
+ *   - Measure: Average of "resolution_time_mins"
+ *   - Breakdown: "company_size"
+ *   - Expected: enterprise ~ 0.66x the smb/mid_market average;
+ *     startup ~ 1.49x
+ *
+ * REAL-WORLD ANALOGUE: Enterprise teams have dedicated SRE rotations,
+ * automated runbooks, and premium support contracts that compress
+ * incident timelines. Startups rely on smaller teams with less tooling.
+ *
+ * ─────────────────────────────────────────────────────────────────────────────
+ * 10. DOCS MAGIC NUMBER (everything)
+ * ─────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: Users in the 4-7 documentation-viewed sweet spot get 2-3 extra
+ * production "service deployed" events cloned into their stream; users
+ * with 8+ documentation views are over-engaged browsers and 25% of their
+ * "service deployed" events are dropped (shared implementation with Hook
+ * 5 — same code block). No flag is stamped — discoverable only by binning
+ * users on doc-view count and comparing per-user deploy rate.
+ *
+ * MEASUREMENT NOTES (verified at 2K reduced scale, organic counterfactual):
+ *   - The 25% drop is EXACT per user (paired organic-vs-hooked delta =
+ *     0.750), but the raw bucket comparison is confounded by the organic
+ *     activity curve: over-bucket users are the most active, so their
+ *     organic deploys-per-other-event runs ~1.18x the low bucket.
+ *   - Net observed rate-over-rate (non-churned users): over/low ~ 0.89
+ *     (= 0.75 engineered x 1.18 activity curve), over/sweet ~ 0.70
+ *     (drop leg vs clone leg, confounds mostly cancel).
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Deploy Rate by Docs-View Bucket
+ *   - Report type: Insights (with cohort)
+ *   - Cohort C: non-churned users with >= 8 "documentation viewed" events
+ *   - Cohort B: non-churned users with 0-3
+ *   - Event: "service deployed"
+ *   - Measure: Total per user, normalized by overall activity
+ *   - Expected: C / B deploys-per-other-event ~ 0.89
+ *
+ *   Report 2: Heavy Readers vs Sweet Spot
+ *   - Cohort C (8+) vs Cohort A (4-7), non-churned
+ *   - Expected: C / A deploys-per-other-event ~ 0.70
+ *
+ * REAL-WORLD ANALOGUE: Engineers who read just enough docs deploy with
+ * confidence; those who read excessively may be stuck troubleshooting
+ * and never ship, or are evaluating the product without committing.
+ *
+ * ─────────────────────────────────────────────────────────────────────────────
+ * 11. DEPLOY PIPELINE EXPERIMENT (funnel experiment — engine-managed)
+ * ─────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: The deployment funnel (deployment pipeline run → service deployed
+ * → dashboard viewed) runs a "Canary Deploys" experiment starting 45 days
+ * before dataset end (2026-03-17). Users are deterministically assigned to
+ * Control or "Canary Deploys" variant (hash of user:experiment). The Canary
+ * variant gets 1.2x conversion multiplier and 0.85x time-to-convert
+ * multiplier. The engine emits `$experiment_started` events with
+ * `Experiment name` and `Variant name` properties (lowercase n — engine
+ * column casing). No hook code needed.
+ *
+ * MEASUREMENT NOTES (verified at 2K reduced scale):
+ *   - Read PER-INSTANCE, not per-user: each $experiment_started anchors
+ *     one funnel attempt (steps within 24h after it). User-level reads
+ *     dilute the lift because multi-attempt users mix converted and
+ *     unconverted instances (measured 1.15 user-level vs 1.21
+ *     per-instance at 2K).
+ *   - Both arms read HIGHER than the configured rates (0.87 vs knob
+ *     0.78, 0.72 vs 0.65) because organic deploy/dashboard soup events
+ *     complete some engineered-failed instances. The RATIO survives:
+ *     ~1.21 observed vs 1.2 knob.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Experiment Enrollment
+ *   - Report type: Insights
+ *   - Event: "$experiment_started"
+ *   - Measure: Total
+ *   - Breakdown: "Variant name"
+ *   - Expected: roughly even user split between "Control" and
+ *     "Canary Deploys" (deterministic hash, ~47-53%)
+ *
+ *   Report 2: Deploy Funnel by Variant
+ *   - Report type: Funnels
+ *   - Steps: "deployment pipeline run" → "service deployed" → "dashboard viewed"
+ *   - Breakdown: "Variant name"
+ *   - Expected: Canary ~ 1.2x conversion vs Control (per-instance read)
+ *
+ *   Report 3: Deploy TTC by Variant
+ *   - Report type: Funnels
+ *   - Steps: same as above
+ *   - Measure: Median time to convert
+ *   - Breakdown: "Variant name"
+ *   - Expected: Canary median TTC ~ 0.81x Control (knob 0.85; small-n
+ *     median noise at reduced scale)
+ *
+ * REAL-WORLD ANALOGUE: Teams A/B test canary deployment strategies.
+ * Canary deploys catch issues earlier, improving both success rate and
+ * deployment velocity.
+ *
+ * ─────────────────────────────────────────────────────────────────────────────
+ * EXPECTED METRICS SUMMARY
+ * ─────────────────────────────────────────────────────────────────────────────
+ *
+ * All values measured at 2K reduced scale (seed harness-sass); ratios are
+ * scale-stable. "Organic" columns come from an exact counterfactual run:
+ * same seed with an identity hook — the dungeon's own chance instance is
+ * separate from the engine RNG, so users and organic events are identical.
+ *
+ * Hook                     | Metric                                | Expected
+ * -------------------------|---------------------------------------|----------
+ * H1a EOQ Spike            | upgrades/day, days 100-110 vs rest    | ~3.95x
+ * H1a EOQ Spike            | plan_upgraded share in-window         | ~0.45 (baseline 0.11)
+ * H1b EOQ Spike            | invites/day, days 100-110 vs rest     | ~1.55x
+ * H2 Churned Accounts      | hash cohort share of event-users      | ~19%
+ * H2 Churned Accounts      | hash-true silent before 2026-02-04    | 100%
+ * H2 Churned Accounts      | zero-event profiles (late-born churn) | ~2.4%
+ * H3 Alert Escalation      | esc / (esc + remaining crit/emerg)    | 0.30
+ * H3 Alert Escalation      | esc share of total incidents          | ~0.45
+ * H4 Integration Users     | both-integ / rest avg response        | ~0.39
+ * H4 Integration Users     | both-integ / rest avg resolution      | ~0.50
+ * H5 Docs Readers          | sweet/low deploys-per-other (non-ch)  | ~1.26
+ * H6 Cost Overrun          | armed down-share vs unarmed           | ~0.90 vs ~0.27
+ * H7 Deploy Recovery       | recovery / other success duration     | ~1.52
+ * H8 Enterprise v Startup  | ACV ent/mid/smb/startup ($K)          | ~273/31/7.8/1.8
+ * H9 Incident TTC (props)  | ent & startup resp vs smb/mid avg     | ~0.65x & ~1.50x
+ * H9 Incident TTC (funnel) | median TTC @24h window, ent & startup | ~0.79x & ~1.11x
+ * H10 Docs Magic Number    | over/low deploys-per-other (non-ch)   | ~0.89 (0.75 x 1.18 activity)
+ * H10 Docs Magic Number    | over/sweet deploys-per-other          | ~0.70
+ * H11 Deploy Experiment    | per-instance conversion lift          | ~1.21 (knob 1.2)
+ * H11 Deploy Experiment    | Canary/Control median TTC             | ~0.81 (knob 0.85)
+ *
+ * MEASUREMENT CAVEATS:
+ *   - Activity confound: doc-view buckets correlate with overall activity;
+ *     read deploys as a rate over other events, never raw counts.
+ *   - Future-time guard shaves ~1/3 of H5 deploy clones (spawn past
+ *     dataset end) — engineered +2.5 clones reads as ~+1.7.
+ *   - Greedy funnel evaluation attenuates H9's stretched (startup) leg
+ *     far more than the compressed (enterprise) leg — see Hook 9 notes.
+ *   - H2 churn splice truncates doc counts: restrict H5/H10 cohorts to
+ *     non-churned users or bucket membership migrates.
+ */
+
+// ── SCALE ──
+const SEED = "harness-sass";
+const NUM_USERS = 10_000;
+const DATASET_START = "2026-01-01T00:00:00Z";
+const DATASET_END = "2026-05-01T23:59:59Z";
+const EVENTS_PER_DAY = 1.2;
+const token = process.env.MP_TOKEN || "your-mixpanel-token";
+
+const chance = u.initChance(SEED);
+
+// ── KNOBS (tweak these to reshape stories) ──
+const EOQ_START_DAY = 100;
+const EOQ_END_DAY = 110;
+const EOQ_UPGRADE_LIKELIHOOD = 40;
+const EOQ_INVITE_CLONE_LIKELIHOOD = 50;
+
+const CHURN_USER_HASH_MOD = 5;
+const CHURN_CUTOFF_DAYS = 30;
+
+const ALERT_ESCALATION_LIKELIHOOD = 30;
+
+const INTEGRATION_RESPONSE_FACTOR = 0.4;
+const INTEGRATION_RESOLUTION_FACTOR = 0.5;
+
+const COST_OVERRUN_THRESHOLD = 25;
+
+const FAILED_DEPLOY_RECOVERY_MULT = 1.5;
+
+const DOCS_SWEET_MIN = 4;
+const DOCS_SWEET_MAX = 7;
+const DOCS_OVER_THRESHOLD = 8;
+const DOCS_EXTRA_DEPLOYS_MIN = 2;
+const DOCS_EXTRA_DEPLOYS_MAX = 3;
+const DOCS_DEPLOY_DROP_LIKELIHOOD = 25;
+
+const TTC_ENTERPRISE_FACTOR = 0.67;
+const TTC_STARTUP_FACTOR = 1.5;
+
+// ── DATA ARRAYS ──
+const serviceIds = v.range(1, 201).map(() => `svc_${v.uid(8)}`);
+const alertIds = v.range(1, 501).map(() => `alert_${v.uid(6)}`);
+const pipelineIds = v.range(1, 101).map(() => `pipe_${v.uid(6)}`);
+const runbookIds = v.range(1, 51).map(() => `rb_${v.uid(6)}`);
+
+// ── HOOK STATE ──
+// Module-level Map for closure-based state tracking across event-hook calls
+const costOverrunUsers = new Map();
+
+// ── HELPER FUNCTIONS ──
+function handleEventHooks(record) {
+	// H3: ALERT ESCALATION REPLACEMENT — critical/emergency alerts sometimes
+	// become incident-created events.
+	if (record.event === "alert triggered") {
+		const severity = record.severity;
+		if ((severity === "critical" || severity === "emergency") && chance.bool({ likelihood: ALERT_ESCALATION_LIKELIHOOD })) {
+			return {
+				...record,
+				event: "incident created",
+				escalation_level: chance.pickone(["P1", "P2"]),
+				teams_paged: chance.integer({ min: 1, max: 5 }),
+				incident_id: `inc_${v.uid(8)}`,
+				original_severity: severity,
+				original_alert_type: record.alert_type,
+				auto_escalated: true,
+			};
+		}
+	}
+
+	// H6: COST OVERRUN PATTERN — cost reports with cost_change > 25% record
+	// the user, then the next infrastructure-scaled event from that user is
+	// forced to scale_direction = "down".
+	if (record.event === "cost report generated" && record.cost_change_percent > COST_OVERRUN_THRESHOLD) {
+		costOverrunUsers.set(record.user_id, true);
+	}
+	if (record.event === "infrastructure scaled" && costOverrunUsers.has(record.user_id)) {
+		record.scale_direction = "down";
+		costOverrunUsers.delete(record.user_id);
+	}
+
+	return record;
+}
+
+function handleUserHooks(record) {
+	// H8: ENTERPRISE VS STARTUP — company size determines seat count, ACV,
+	// and CSM. Real profile attrs.
+	const companySize = record.company_size;
+	if (companySize === "enterprise") {
+		record.seat_count = chance.integer({ min: 50, max: 500 });
+		record.annual_contract_value = chance.integer({ min: 50000, max: 500000 });
+		record.customer_success_manager = true;
+	} else if (companySize === "mid_market") {
+		record.seat_count = chance.integer({ min: 10, max: 50 });
+		record.annual_contract_value = chance.integer({ min: 12000, max: 50000 });
+		record.customer_success_manager = false;
+	} else if (companySize === "smb") {
+		record.seat_count = chance.integer({ min: 3, max: 10 });
+		record.annual_contract_value = chance.integer({ min: 3600, max: 12000 });
+		record.customer_success_manager = false;
+	} else if (companySize === "startup") {
+		record.seat_count = chance.integer({ min: 1, max: 5 });
+		record.annual_contract_value = chance.integer({ min: 0, max: 3600 });
+		record.customer_success_manager = false;
+	}
+	record.customer_health_score = chance.integer({ min: 1, max: 100 });
+	return record;
+}
+
+function handleFunnelPostHooks(record, meta) {
+	// H9: INCIDENT RESPONSE TTC — scale EVERY incident-funnel instance's
+	// inter-step gaps by company_size. Pre-1.6 this used findFirstSequence
+	// with a 30-day window in the everything hook: it scaled ONE sequence
+	// per user (often stitched across separate funnel instances), so the
+	// funnel median TTC was dominated by the user's unscaled instances and
+	// the engineered delta never survived to the report. Per-instance
+	// funnel-post scaling is what Mixpanel's funnel TTC actually reads.
+	// No other funnel shares the alert-step prefix, so scaling only this
+	// funnel cannot dilute reads elsewhere (marketplace H9 lesson).
+	if (meta?.funnel?.sequence?.[0] !== "alert triggered") return record;
+	const size = meta?.profile?.company_size;
+	const factor = (
+		size === "enterprise" ? TTC_ENTERPRISE_FACTOR :
+		size === "startup" ? TTC_STARTUP_FACTOR :
+		1.0
+	);
+	if (factor !== 1.0 && Array.isArray(record) && record.length > 1) {
+		for (let i = 1; i < record.length; i++) {
+			const prev = dayjs(record[i - 1].time);
+			const newGap = Math.round(dayjs(record[i].time).diff(prev) * factor);
+			record[i].time = prev.add(newGap, "milliseconds").toISOString();
+		}
+	}
+	return record;
+}
+
+function handleEverythingHooks(record, meta) {
+	const datasetStart = dayjs.unix(meta.datasetStart);
+	const userEvents = record;
+	const profile = meta.profile;
+
+	userEvents.forEach(e => {
+		e.plan_tier = profile.plan_tier;
+		e.cloud_provider = profile.cloud_provider;
+	});
+
+	// H1a: END-OF-QUARTER SPIKE — days 100-110, billing events flip
+	// event_type to plan_upgraded 40% of the time.
+	userEvents.forEach(e => {
+		if (e.event !== "billing event") return;
+		const dayInDataset = dayjs(e.time).diff(datasetStart, "days", true);
+		if (dayInDataset >= EOQ_START_DAY && dayInDataset <= EOQ_END_DAY && chance.bool({ likelihood: EOQ_UPGRADE_LIKELIHOOD })) {
+			e.event_type = "plan_upgraded";
+		}
+	});
+
+	// H1b: END-OF-QUARTER TEAM INVITE SPIKE — days 100-110, clone 50% of
+	// team-member-invited events (push, not return).
+	for (let i = userEvents.length - 1; i >= 0; i--) {
+		const e = userEvents[i];
+		if (e.event !== "team member invited") continue;
+		const dayInDataset = dayjs(e.time).diff(datasetStart, "days", true);
+		if (dayInDataset >= EOQ_START_DAY && dayInDataset <= EOQ_END_DAY && chance.bool({ likelihood: EOQ_INVITE_CLONE_LIKELIHOOD })) {
+			userEvents.push({
+				...e,
+				time: dayjs(e.time).add(chance.integer({ min: 1, max: 60 }), "minutes").toISOString(),
+				user_id: e.user_id,
+				role: chance.pickone(["editor", "viewer"]),
+				invitation_method: chance.pickone(["email", "sso", "slack"]),
+			});
+		}
+	}
+
+	// H2: CHURNED ACCOUNT SILENCING — ~20% of users (hash %5) have post-day-30
+	// events removed.
+	if (userEvents && userEvents.length > 0) {
+		const firstEvent = userEvents[0];
+		const idHash = String(firstEvent.user_id || firstEvent.device_id).split("").reduce((acc, char) => acc + char.charCodeAt(0), 0);
+		if ((idHash % CHURN_USER_HASH_MOD) === 0) {
+			for (let i = userEvents.length - 1; i >= 0; i--) {
+				const dayInDataset = dayjs(userEvents[i].time).diff(datasetStart, "days", true);
+				if (dayInDataset > CHURN_CUTOFF_DAYS) {
+					userEvents.splice(i, 1);
+				}
+			}
+		}
+	}
+
+	// H4: INTEGRATION USERS SUCCEED — Slack+PagerDuty users get alert
+	// response_time_mins 0.4x and resolution_time_mins 0.5x.
+	let hasSlack = false;
+	let hasPagerduty = false;
+	userEvents.forEach((event) => {
+		if (event.event === "integration configured") {
+			if (event.integration_type === "slack") hasSlack = true;
+			if (event.integration_type === "pagerduty") hasPagerduty = true;
+		}
+	});
+	if (hasSlack && hasPagerduty) {
+		userEvents.forEach((event) => {
+			if (event.event === "alert acknowledged" && event.response_time_mins) {
+				event.response_time_mins = Math.floor(event.response_time_mins * INTEGRATION_RESPONSE_FACTOR);
+			}
+			if (event.event === "alert resolved" && event.resolution_time_mins) {
+				event.resolution_time_mins = Math.floor(event.resolution_time_mins * INTEGRATION_RESOLUTION_FACTOR);
+			}
+		});
+	}
+
+	// H5 + H10: DOCS MAGIC NUMBER — sweet 4-7 docs → +40% extra cloned
+	// service-deployed events; over 8+ → drop 25% of service-deployed events.
+	const docsCount = userEvents.filter(e => e.event === "documentation viewed").length;
+	const deployTemplate = userEvents.find(e => e.event === "service deployed");
+	if (docsCount >= DOCS_SWEET_MIN && docsCount <= DOCS_SWEET_MAX && deployTemplate) {
+		const lastEvent = userEvents[userEvents.length - 1];
+		const extraDeploys = chance.integer({ min: DOCS_EXTRA_DEPLOYS_MIN, max: DOCS_EXTRA_DEPLOYS_MAX });
+		for (let i = 0; i < extraDeploys; i++) {
+			userEvents.push({
+				...deployTemplate,
+				time: dayjs(lastEvent.time).add(chance.integer({ min: 1, max: 48 }), "hours").toISOString(),
+				user_id: lastEvent.user_id,
+				service_id: chance.pickone(serviceIds),
+				service_type: chance.pickone(["web_app", "api", "database", "cache", "queue", "ml_model"]),
+				environment: "production",
+				cloud_provider: profile.cloud_provider,
+			});
+		}
+	} else if (docsCount >= DOCS_OVER_THRESHOLD) {
+		for (let i = userEvents.length - 1; i >= 0; i--) {
+			if (userEvents[i].event === "service deployed" && chance.bool({ likelihood: DOCS_DEPLOY_DROP_LIKELIHOOD })) {
+				userEvents.splice(i, 1);
+			}
+		}
+	}
+
+	// H7: FAILED DEPLOYMENT RECOVERY — find failed→success pairs in this
+	// user's pipeline events, multiply duration_sec by 1.5 on the recovery
+	// deploy.
+	const pipelineEvents = userEvents
+		.filter(e => e.event === "deployment pipeline run")
+		.sort((a, b) => a.time.localeCompare(b.time));
+	for (let i = 1; i < pipelineEvents.length; i++) {
+		if (pipelineEvents[i - 1].status === "failed" && pipelineEvents[i].status === "success") {
+			pipelineEvents[i].duration_sec = Math.floor((pipelineEvents[i].duration_sec || 300) * FAILED_DEPLOY_RECOVERY_MULT);
+		}
+	}
+
+	// H9 (property leg): INCIDENT RESPONSE TTC — enterprise resolves faster,
+	// startup slower. Scale response_time_mins on acknowledged events and
+	// resolution_time_mins on resolved events by company_size. The funnel
+	// timestamp leg lives in handleFunnelPostHooks (per-instance scaling).
+	// Compounds with H4 (integration users) — runs AFTER it, so an
+	// enterprise Slack+PagerDuty user stacks 0.4 x 0.67 on response time.
+	const companySegment = profile?.company_size;
+	const ttcFactor = (
+		companySegment === "enterprise" ? TTC_ENTERPRISE_FACTOR :
+		companySegment === "startup" ? TTC_STARTUP_FACTOR :
+		1.0
+	);
+	if (ttcFactor !== 1.0) {
+		// Property scale: affects Insights AVG reports
+		userEvents.forEach(e => {
+			if (e.event === "alert acknowledged" && e.response_time_mins) {
+				e.response_time_mins = Math.max(1, Math.round(e.response_time_mins * ttcFactor));
+			}
+			if (e.event === "alert resolved" && e.resolution_time_mins) {
+				e.resolution_time_mins = Math.max(1, Math.round(e.resolution_time_mins * ttcFactor));
+			}
+		});
+	}
+
+	return record;
+}
+
+// ── CONFIG ──
+/** @type {Config} */
+const config = {
+	seed: SEED,
+	datasetStart: DATASET_START,
+	datasetEnd: DATASET_END,
+	avgEventsPerUserPerDay: EVENTS_PER_DAY,
+	numUsers: NUM_USERS,
+	format: "json",
+	gzip: true,
+	credentials: {
+		token,
+	},
+	switches: {
+		hasSessionIds: true,
+		alsoInferFunnels: false,
+		hasLocation: true,
+		hasAndroidDevices: false,
+		hasIOSDevices: false,
+		hasDesktopDevices: true,
+		hasBrowser: true,
+		hasCampaigns: false,
+		isAnonymous: false,
+		hasAdSpend: false,
+		hasAvatar: true,
+	},
+	// Phase 2 identity model — B2B SaaS reference. Engineers commonly use 1-2
+	// devices (desktop + work laptop). avgDevicePerUser:2 puts a meaningful
+	// per-session sticky-device pattern in Mixpanel device dashboards.
+	identity: {
+		avgDevicePerUser: 2,
+	},
+	concurrency: 1,
+	writeToDisk: false,
+	scdProps: {
+		primary_role: {
+			values: ["viewer", "editor", "admin", "owner"],
+			frequency: "month",
+			timing: "fuzzy",
+			max: 6
+		},
+		plan_tier: {
+			values: ["starter", "growth", "enterprise", "scale"],
+			frequency: "month",
+			timing: "fixed",
+			max: 6,
+			type: "company_id"
+		}
+	},
+
+	funnels: [
+		{
+			// First funnel — `workspace created` is the auth event for B2B users.
+			// Models real B2B onboarding: most teams take ≤1 retry before sticking.
+			sequence: ["workspace created", "service deployed", "dashboard viewed"],
+			isFirstFunnel: true,
+			conversionRate: 70,
+			timeToConvert: 2,
+			attempts: { min: 0, max: 1 },
+		},
+		{
+			// Daily monitoring: dashboards, queries, API calls (most common)
+			sequence: ["dashboard viewed", "query executed", "api call"],
+			conversionRate: 80,
+			timeToConvert: 0.5,
+			weight: 5,
+		},
+		{
+			// Incident response pipeline
+			sequence: ["alert triggered", "alert acknowledged", "alert resolved"],
+			conversionRate: 55,
+			timeToConvert: 6,
+			weight: 4,
+		},
+		{
+			// Deployment cycle
+			sequence: ["deployment pipeline run", "service deployed", "dashboard viewed"],
+			conversionRate: 65,
+			timeToConvert: 1,
+			weight: 3,
+			experiment: {
+				name: "Canary Deploys",
+				variants: [
+					{ name: "Control" },
+					{ name: "Canary Deploys", conversionMultiplier: 1.2, ttcMultiplier: 0.85 },
+				],
+				startDaysBeforeEnd: 45,
+			},
+		},
+		{
+			// Infrastructure management
+			sequence: ["cost report generated", "infrastructure scaled", "security scan"],
+			conversionRate: 50,
+			timeToConvert: 4,
+			weight: 2,
+		},
+		{
+			// Team and config management
+			sequence: ["team member invited", "integration configured", "feature flag toggled"],
+			conversionRate: 40,
+			timeToConvert: 8,
+			weight: 2,
+		},
+		{
+			// Documentation and runbook usage
+			sequence: ["documentation viewed", "runbook executed", "service deployed"],
+			conversionRate: 45,
+			timeToConvert: 2,
+			weight: 2,
+		},
+		{
+			// Billing and account management
+			sequence: ["billing event", "dashboard viewed"],
+			conversionRate: 60,
+			timeToConvert: 1,
+			weight: 1,
+		},
+	],
+
+	events: [
+		{
+			event: "workspace created",
+			weight: 1,
+			isFirstEvent: true,
+			// Phase 2 identity: workspace creation is the B2B equivalent of Sign Up
+			// — engine stamps user_id+device_id on this event when it fires inside
+			// the user's first funnel.
+			isAuthEvent: true,
+			properties: {
+				company_size: ["startup", "smb", "mid_market", "enterprise"],
+				industry: ["tech", "finance", "healthcare", "retail", "media"],
+			}
+		},
+		{
+			event: "service deployed",
+			weight: 10,
+			isStrictEvent: false,
+			properties: {
+				service_id: serviceIds,
+				service_type: ["web_app", "api", "database", "cache", "queue", "ml_model"],
+				environment: ["production", "staging", "dev"],
+				cloud_provider: ["aws", "gcp", "azure"],
+			}
+		},
+		{
+			event: "dashboard viewed",
+			weight: 20,
+			isStrictEvent: false,
+			properties: {
+				dashboard_type: ["overview", "cost", "performance", "security", "custom"],
+				time_range: ["1h", "6h", "24h", "7d", "30d"],
+			}
+		},
+		{
+			event: "alert triggered",
+			weight: 12,
+			isStrictEvent: false,
+			properties: {
+				alert_id: alertIds,
+				severity: ["info", "warning", "critical", "emergency"],
+				alert_type: ["cpu", "memory", "latency", "error_rate", "disk", "network"],
+				service_id: serviceIds,
+			}
+		},
+		{
+			event: "incident created",
+			weight: 1,
+			properties: {
+				escalation_level: ["P1", "P2"],
+				teams_paged: u.weighNumRange(1, 5),
+				incident_id: () => `inc_${v.uid(8)}`,
+				original_severity: ["critical", "emergency"],
+				original_alert_type: ["cpu", "memory", "latency", "error_rate", "disk", "network"],
+				service_id: serviceIds,
+				auto_escalated: [true],
+			}
+		},
+		{
+			event: "alert acknowledged",
+			weight: 8,
+			isStrictEvent: false,
+			properties: {
+				alert_id: alertIds,
+				response_time_mins: u.weighNumRange(1, 120),
+				acknowledged_by_role: ["engineer", "sre", "manager", "oncall"],
+			}
+		},
+		{
+			event: "alert resolved",
+			weight: 7,
+			isStrictEvent: false,
+			properties: {
+				alert_id: alertIds,
+				resolution_time_mins: u.weighNumRange(5, 1440),
+				root_cause: ["config_change", "capacity", "bug", "dependency", "network"],
+			}
+		},
+		{
+			event: "deployment pipeline run",
+			weight: 9,
+			isStrictEvent: false,
+			properties: {
+				pipeline_id: pipelineIds,
+				status: ["success", "failed", "cancelled"],
+				duration_sec: u.weighNumRange(30, 1800),
+				commit_count: u.weighNumRange(1, 20),
+			}
+		},
+		{
+			event: "infrastructure scaled",
+			weight: 5,
+			isStrictEvent: false,
+			properties: {
+				service_id: serviceIds,
+				scale_direction: ["up", "up", "up", "down"],
+				previous_capacity: u.weighNumRange(1, 100),
+				new_capacity: u.weighNumRange(1, 100),
+				auto_scaled: [false, false, false, false, false, false, true],
+			}
+		},
+		{
+			event: "cost report generated",
+			weight: 4,
+			isStrictEvent: false,
+			properties: {
+				report_period: ["daily", "weekly", "monthly"],
+				total_cost: u.weighNumRange(100, 50000),
+				cost_change_percent: u.weighNumRange(-30, 50),
+			}
+		},
+		{
+			event: "team member invited",
+			weight: 3,
+			isStrictEvent: false,
+			properties: {
+				role: ["admin", "editor", "viewer", "billing"],
+				invitation_method: ["email", "sso", "slack"],
+			}
+		},
+		{
+			event: "integration configured",
+			weight: 4,
+			isStrictEvent: false,
+			properties: {
+				integration_type: ["slack", "pagerduty", "jira", "github", "datadog", "terraform"],
+				status: ["active", "paused", "error"],
+			}
+		},
+		{
+			event: "query executed",
+			weight: 15,
+			properties: {
+				query_type: ["metrics", "logs", "traces"],
+				time_range_hours: u.weighNumRange(1, 720),
+				result_count: u.weighNumRange(0, 10000),
+			}
+		},
+		{
+			event: "runbook executed",
+			weight: 3,
+			properties: {
+				runbook_id: runbookIds,
+				trigger: ["manual", "automated", "alert_triggered"],
+				success: [false, false, false, false, false, false, true],
+			}
+		},
+		{
+			event: "billing event",
+			weight: 3,
+			isStrictEvent: false,
+			properties: {
+				event_type: ["invoice_generated", "invoice_generated", "payment_received", "payment_received", "payment_received", "payment_failed", "plan_upgraded", "plan_downgraded"],
+				amount: u.weighNumRange(99, 25000),
+			}
+		},
+		{
+			event: "security scan",
+			weight: 6,
+			properties: {
+				scan_type: ["vulnerability", "compliance", "access_audit"],
+				findings_count: u.weighNumRange(0, 50),
+				critical_findings: u.weighNumRange(0, 10),
+			}
+		},
+		{
+			event: "api call",
+			weight: 16,
+			properties: {
+				endpoint: ["/deploy", "/status", "/metrics", "/alerts", "/config", "/billing"],
+				method: ["GET", "POST", "PUT", "DELETE"],
+				response_time_ms: u.weighNumRange(10, 5000),
+				status_code: [200, 201, 400, 401, 403, 500, 503],
+			}
+		},
+		{
+			event: "documentation viewed",
+			weight: 7,
+			isStrictEvent: false,
+			properties: {
+				doc_section: ["getting_started", "api_reference", "best_practices", "troubleshooting", "changelog"],
+				time_on_page_sec: u.weighNumRange(5, 600),
+			}
+		},
+		{
+			event: "feature flag toggled",
+			weight: 4,
+			properties: {
+				flag_name: () => `flag_${chance.word()}`,
+				new_state: ["disabled", "disabled", "disabled", "disabled", "disabled", "disabled", "enabled"],
+				environment: ["production", "staging", "dev"],
+			}
+		},
+	],
+
+	superProps: {
+		plan_tier: ["free", "free", "team", "team", "business", "enterprise"],
+		cloud_provider: ["aws", "gcp", "azure", "multi_cloud"],
+	},
+
+	userProps: {
+		company_size: ["startup", "startup", "smb", "mid_market", "enterprise"],
+		primary_role: ["engineer", "sre", "devops", "manager", "executive"],
+		team_name: ["Platform", "Backend", "Frontend", "Data", "Security", "Infrastructure"],
+		seat_count: [1],
+		annual_contract_value: [0],
+		customer_success_manager: [false],
+		customer_health_score: u.weighNumRange(1, 100),
+		plan_tier: ["free", "free", "team", "team", "business", "enterprise"],
+		cloud_provider: ["aws", "gcp", "azure", "multi_cloud"],
+	},
+
+	groupKeys: [
+		["company_id", 300, ["workspace created", "service deployed", "billing event", "team member invited"]],
+	],
+
+	groupProps: {
+		company_id: {
+			name: () => `${chance.word({ capitalize: true })} ${chance.pickone(["Systems", "Technologies", "Labs", "Cloud", "Digital", "Networks", "Solutions"])}`,
+			industry: ["tech", "finance", "healthcare", "retail", "media", "manufacturing", "logistics"],
+			employee_count: ["1-10", "11-50", "51-200", "201-1000", "1001-5000", "5000+"],
+			arr_bucket: ["<10k", "10k-50k", "50k-200k", "200k-1M", "1M+"],
+		}
+	},
+
+	lookupTables: [],
+
+	hook(record, type, meta) {
+		if (type === "event") return handleEventHooks(record);
+		if (type === "user") return handleUserHooks(record);
+		if (type === "funnel-post") return handleFunnelPostHooks(record, meta);
+		if (type === "everything") return handleEverythingHooks(record, meta);
+		return record;
+	}
+};
+
+export default config;
+
+// ── STORIES (verification contract — consumed by sass.verify.mjs) ──
+/*
+ * DERIVATION NOTES (all numbers measured at 2K reduced scale, seed
+ * harness-sass, plus an exact organic counterfactual run — same seed,
+ * identity hook — used to separate engineered effects from the organic
+ * activity curve):
+ *
+ *   - H1a: upgrades/day 18.8 in-window vs 4.76 rest = 3.95x; in-window
+ *     plan_upgraded share 0.447 vs 0.113 baseline (1/8 of event_type array).
+ *   - H1b: invites/day 128.1 vs 82.4 = 1.55x.
+ *   - H2: hash cohort 368/1952 event-users = 18.9%, all born days 1-30;
+ *     silent-before-Feb-4 = 1.00 for hashed (H5 deploy clones reach at most
+ *     ~day 33 = last kept event + 48h), 0.00 for non-hashed; zero-event
+ *     profiles 48/2000 = 2.4% (churn-hashed users born after day 30).
+ *   - H3: esc 3067 / (3067 esc + 7124 remaining crit) = 0.301 (knob 0.30);
+ *     esc share of all incidents 3067/6881 = 0.446.
+ *   - H4: both-integ/rest avg response 24.54/62.85 = 0.390 (knob 0.4);
+ *     resolution 356.0/713.3 = 0.499 (knob 0.5).
+ *   - H5/H10 (non-churned, deploys-per-other-event): low 0.0777, sweet
+ *     0.0979, over 0.0690 → sweet/low 1.26, over/low 0.89, over/sweet 0.70.
+ *     Organic counterfactual: over/low activity curve = 1.18; paired
+ *     per-user deltas: low 0.000 (exact), over 0.750 (exact knob).
+ *   - H6: armed down-share 0.896 (n=1394) vs unarmed 0.269 (n=6195).
+ *   - H7: recovery avg duration 1193 vs 787 = 1.52 (first-run rows with no
+ *     prior excluded).
+ *   - H8: ACV 272.6K/31.3K/7.8K/1.8K; seats 270/29.6/6.6/3.0; csm 1/0/0/0.
+ *   - H9 props: response ent 29.5 / startup 68.4 vs smb+mid avg 45.7 →
+ *     0.646 / 1.495; resolution → 0.664 / 1.486.
+ *   - H9 funnel TTC (24h window, greedy attenuation — see Hook 9 doc):
+ *     medians ent 3.21h, mid 4.04h, smb 4.06h, startup 4.50h → ent 0.79x,
+ *     startup 1.11x vs smb/mid baseline.
+ *   - H11 per-instance (each $experiment_started anchors one attempt,
+ *     greedy min-chain within 24h): canary 0.871 (147 attempts) vs control
+ *     0.720 (207) → lift 1.21; median TTC 34 vs 42 min = 0.81; enrolled
+ *     user split 35/74 = 0.47.
+ *   - Identity: uid share 1.0 (auth on first event), device share 0.998,
+ *     devices/user 2.08 (avgDevicePerUser: 2).
+ *
+ * Scale guards sit at ~50% of expected 10K populations, so 2K runs trip
+ * WEAK by design; verdicts ship only from full-fidelity runs.
+ *
+ * Fix-round Q5 (2026-07-04, adversarial-review S1): NAILED bands re-derived
+ * as knob ±10% wherever the knob converts directly to the metric; where the
+ * realized magnitude is confounded (activity curves, greedy-evaluator
+ * attenuation, clone-lift base rates, engine birth curves — H2 zero-event
+ * share, H3 mix, H5 rate lift, H6 armed share, H9 funnel TTC, H10 both
+ * legs), the assertion is a knob-bounded floor/ceiling/corridor that grades
+ * STRONG by design. The measured values above remain as documentation of
+ * the realized run, not as verdict targets.
+ */
+
+const EV = `read_json_auto('{{PREFIX}}-EVENTS*.json', sample_size=-1, union_by_name=true)`;
+const US = `read_json_auto('{{PREFIX}}-USERS*.json', sample_size=-1, union_by_name=true)`;
+
+const bandVerdict = (x, nailed, strong, detail, inverse = () => false) => {
+	if (x == null || Number.isNaN(Number(x))) return { verdict: "NONE", detail: `${detail} — metric missing` };
+	const v = Number(x);
+	if (inverse(v)) return { verdict: "INVERSE", detail };
+	if (v >= nailed[0] && v <= nailed[1]) return { verdict: "NAILED", detail };
+	if (v >= strong[0] && v <= strong[1]) return { verdict: "STRONG", detail };
+	return { verdict: "WEAK", detail };
+};
+const guarded = (ok, detail, inner) => ok ? inner() : { verdict: "WEAK", detail: `${detail} — cohort below scale guard (expected at reduced scale)` };
+const worstOf = (...verdicts) => { const order = ["INVERSE", "NONE", "WEAK", "STRONG", "NAILED"]; return order.find(o => verdicts.some(v => v.verdict === o)) || "NONE"; };
+const cellsOf = (rows, key) => Object.fromEntries((rows || []).map(r => [r[key], r]));
+
+const EOQ_WIN = `time::TIMESTAMP >= TIMESTAMP '2026-04-11 00:00:00' AND time::TIMESTAMP <= TIMESTAMP '2026-04-21 00:00:00'`;
+
+const DOC_BUCKETS_SQL = `WITH pu AS (
+  SELECT user_id::VARCHAR AS uid,
+    COUNT(*) FILTER (WHERE event = 'documentation viewed') AS docs,
+    COUNT(*) FILTER (WHERE event = 'service deployed') AS deploys,
+    COUNT(*) FILTER (WHERE event NOT IN ('service deployed', 'documentation viewed')) AS other,
+    MAX(time::TIMESTAMP) AS last_t
+  FROM ${EV} WHERE user_id IS NOT NULL GROUP BY 1
+)
+SELECT CASE WHEN docs >= 8 THEN 'over' WHEN docs >= 4 THEN 'sweet' ELSE 'low' END AS bucket,
+  COUNT(*) AS users,
+  SUM(deploys)::DOUBLE / SUM(other) AS d_per_o
+FROM pu WHERE last_t >= TIMESTAMP '2026-02-04 00:00:00'
+GROUP BY 1 ORDER BY 1`;
+
+export const stories = [
+	{
+		id: "sass-h1-eoq-spike",
+		hook: "H1",
+		archetype: "temporal-inflection",
+		narrative: "End-of-quarter (days 100-110): billing events shift toward plan_upgraded ~4x and team invites run ~1.55x.",
+		assertions: [
+			{
+				breakdown: {
+					type: "duckdb",
+					sql: `SELECT
+  COUNT(*) FILTER (WHERE in_win) AS bill_win,
+  COUNT(*) FILTER (WHERE NOT in_win) AS bill_rest,
+  COUNT(*) FILTER (WHERE in_win AND event_type = 'plan_upgraded') AS upg_win,
+  COUNT(*) FILTER (WHERE NOT in_win AND event_type = 'plan_upgraded') AS upg_rest
+FROM (SELECT event_type, ${EOQ_WIN} AS in_win FROM ${EV} WHERE event = 'billing event')`,
+				},
+				assert: (rows) => {
+					const r = rows?.[0] || {};
+					return guarded(Number(r.bill_win) >= 1000 && Number(r.upg_rest) >= 1300, `billing volume: in-window=${r.bill_win ?? 0} rest-upgrades=${r.upg_rest ?? 0}`, () => {
+						const rateRatio = (Number(r.upg_win) / 10) / (Number(r.upg_rest) / 111);
+						const share = Number(r.upg_win) / Number(r.bill_win);
+						const detail = `upgrades/day EOQ vs rest=${rateRatio.toFixed(2)} (knob-implied 3.8); in-window share=${share.toFixed(3)} (knob-implied 0.475, baseline 0.113)`;
+						// Fix-round Q5 (S1): NAILED bands are knob ±10%. Implied in-window
+						// share = 0.40 + 0.60×0.125 = 0.475 → rate ratio 0.475/0.125 = 3.8
+						// → [3.42, 4.18]; share 0.475 → [0.43, 0.52].
+						const legRate = bandVerdict(rateRatio, [3.42, 4.18], [2.9, 5.2], detail, v => v <= 1.3);
+						const legShare = bandVerdict(share, [0.43, 0.52], [0.35, 0.55], detail, v => v <= 0.16);
+						return { verdict: worstOf(legRate, legShare), detail };
+					});
+				},
+			},
+			{
+				breakdown: {
+					type: "duckdb",
+					sql: `SELECT
+  COUNT(*) FILTER (WHERE in_win) AS inv_win,
+  COUNT(*) FILTER (WHERE NOT in_win) AS inv_rest
+FROM (SELECT ${EOQ_WIN} AS in_win FROM ${EV} WHERE event = 'team member invited')`,
+				},
+				assert: (rows) => {
+					const r = rows?.[0] || {};
+					return guarded(Number(r.inv_win) >= 3200, `in-window invites=${r.inv_win ?? 0}`, () => {
+						const ratio = (Number(r.inv_win) / 10) / (Number(r.inv_rest) / 111);
+						const detail = `invites/day EOQ vs rest=${ratio.toFixed(3)} (50% clone knob → 1.5x)`;
+						// Fix-round Q5 (S1): knob 1 + 0.5 = 1.5x → NAILED = knob ±10%.
+						return bandVerdict(ratio, [1.35, 1.65], [1.32, 1.80], detail, v => v <= 1.05);
+					});
+				},
+			},
+		],
+	},
+	{
+		id: "sass-h2-churn-silence",
+		hook: "H2",
+		archetype: "retention-divergence",
+		narrative: "~20% hash cohort goes fully silent after day 30; late-born churners appear as zero-event profiles.",
+		assertions: [
+			{
+				breakdown: {
+					type: "duckdb",
+					sql: `WITH ue AS (
+  SELECT user_id::VARCHAR AS uid, MAX(time::TIMESTAMP) AS last_t
+  FROM ${EV} WHERE user_id IS NOT NULL GROUP BY 1
+)
+SELECT (list_sum([ascii(x) for x in string_split(uid, '')]) % 5 = 0) AS churn_hash,
+  COUNT(*) AS users,
+  AVG((last_t < TIMESTAMP '2026-02-04 00:00:00')::INT) AS silent_share
+FROM ue GROUP BY 1 ORDER BY 1`,
+				},
+				assert: (rows) => {
+					const by = cellsOf(rows, "churn_hash");
+					const hashed = by.true, rest = by.false;
+					return guarded(Number(hashed?.users) >= 900, `hash cohort=${hashed?.users ?? 0}`, () => {
+						const silentT = Number(hashed.silent_share), silentF = Number(rest?.silent_share);
+						const share = Number(hashed.users) / (Number(hashed.users) + Number(rest?.users || 0));
+						const detail = `hashed silent(<Feb 4)=${silentT.toFixed(3)} (expect 1.0), non-hashed=${silentF.toFixed(3)} (expect 0), cohort share=${share.toFixed(3)} (measured 0.189)`;
+						const legT = bandVerdict(silentT, [0.97, 1.0], [0.90, 1.0], detail, v => v < 0.3);
+						const legF = bandVerdict(silentF, [0, 0.02], [0, 0.05], detail, v => v >= 0.5);
+						// Fix-round Q5 (S1): hash knob mod 5 → 0.20 → NAILED = knob ±10%
+						// (event-visible share sits near the low edge — late-born
+						// zero-event churners never appear in event data).
+						const legShare = bandVerdict(share, [0.18, 0.22], [0.14, 0.25], detail);
+						return { verdict: worstOf(legT, legF, legShare), detail };
+					});
+				},
+			},
+			{
+				breakdown: {
+					type: "duckdb",
+					sql: `SELECT (SELECT COUNT(*) FROM ${US}) AS profiles,
+  (SELECT COUNT(DISTINCT user_id::VARCHAR) FROM ${EV} WHERE user_id IS NOT NULL) AS event_users`,
+				},
+				assert: (rows) => {
+					const r = rows?.[0] || {};
+					return guarded(Number(r.profiles) >= 5000, `profiles=${r.profiles ?? 0}`, () => {
+						const share = 1 - Number(r.event_users) / Number(r.profiles);
+						const detail = `zero-event profile share=${share.toFixed(4)} (churn-hashed users born after day 30; hash-cohort ceiling 0.20)`;
+						// Fix-round Q5 (S1): share = P(churn-hash) × P(born after day 30),
+						// and the birth-time curve is engine behavior, not a knob — the
+						// magnitude is not knob-derivable. Knob-derived corridor (0 <
+						// share ≤ 0.20 hash-cohort ceiling) grades STRONG by design.
+						if (share === 0) return { verdict: "NONE", detail: `${detail} — no zero-event profiles; late-born churn signal absent` };
+						if (share > 0 && share <= 0.20) return { verdict: "STRONG", detail };
+						return { verdict: "WEAK", detail };
+					});
+				},
+			},
+		],
+	},
+	{
+		id: "sass-h3-alert-escalation",
+		hook: "H3",
+		archetype: "composition-drift",
+		narrative: "30% of critical/emergency alerts are replaced by escalated incidents carrying alert_id; organic incidents have NULL alert_id.",
+		assertions: [
+			{
+				breakdown: {
+					type: "duckdb",
+					sql: `SELECT
+  COUNT(*) FILTER (WHERE event = 'incident created' AND alert_id IS NOT NULL) AS esc,
+  COUNT(*) FILTER (WHERE event = 'incident created' AND alert_id IS NULL) AS organic,
+  COUNT(*) FILTER (WHERE event = 'alert triggered' AND severity IN ('critical', 'emergency')) AS crit
+FROM ${EV}`,
+				},
+				assert: (rows) => {
+					const r = rows?.[0] || {};
+					return guarded(Number(r.esc) >= 7500, `escalated incidents=${r.esc ?? 0}`, () => {
+						const escRate = Number(r.esc) / (Number(r.esc) + Number(r.crit));
+						const escOfInc = Number(r.esc) / (Number(r.esc) + Number(r.organic));
+						const detail = `esc/(esc+remaining crit)=${escRate.toFixed(3)} (knob 0.30); esc share of incidents=${escOfInc.toFixed(3)} (mix confounded — corridor check)`;
+						const legRate = bandVerdict(escRate, [0.27, 0.33], [0.24, 0.37], detail, v => v < 0.05);
+						// Fix-round Q5 (S1): escalated/organic mix depends on funnel-driven
+						// alert volume vs weight-1 soup, not on a knob (naive weight math
+						// gives ~0.64, far from the realized value). Corridor sanity check
+						// grades STRONG by design; legRate carries the knob-derived 0.30
+						// invariant.
+						const legMix = escOfInc >= 0.2 && escOfInc <= 0.8 && Number(r.organic) > 0
+							? { verdict: "STRONG", detail }
+							: { verdict: "WEAK", detail };
+						return { verdict: worstOf(legRate, legMix), detail };
+					});
+				},
+			},
+		],
+	},
+	{
+		id: "sass-h4-integration-speed",
+		hook: "H4",
+		archetype: "cohort-prop-scale",
+		narrative: "Users with both Slack and PagerDuty configured respond 0.4x and resolve 0.5x vs the rest.",
+		assertions: [
+			{
+				breakdown: {
+					type: "duckdb",
+					sql: `WITH integ AS (
+  SELECT user_id::VARCHAR AS uid,
+    BOOL_OR(event = 'integration configured' AND integration_type = 'slack') AS s,
+    BOOL_OR(event = 'integration configured' AND integration_type = 'pagerduty') AS p
+  FROM ${EV} WHERE user_id IS NOT NULL GROUP BY 1
+)
+SELECT (s AND p) AS both_integ, COUNT(DISTINCT e.user_id::VARCHAR) AS users,
+  AVG(response_time_mins) FILTER (WHERE event = 'alert acknowledged') AS avg_resp,
+  AVG(resolution_time_mins) FILTER (WHERE event = 'alert resolved') AS avg_reso
+FROM ${EV} e JOIN integ i ON e.user_id::VARCHAR = i.uid GROUP BY 1 ORDER BY 1`,
+				},
+				assert: (rows) => {
+					const by = cellsOf(rows, "both_integ");
+					const both = by.true, rest = by.false;
+					return guarded(Number(both?.users) >= 1100 && Number(rest?.users) >= 3700, `cohorts: both=${both?.users ?? 0} rest=${rest?.users ?? 0}`, () => {
+						const respRatio = Number(both.avg_resp) / Number(rest.avg_resp);
+						const resoRatio = Number(both.avg_reso) / Number(rest.avg_reso);
+						const detail = `both/rest response=${respRatio.toFixed(3)} (knob 0.4, measured 0.390); resolution=${resoRatio.toFixed(3)} (knob 0.5, measured 0.499)`;
+						// Fix-round Q5 (S1): NAILED = knob ±10% (0.4 → [0.36, 0.44],
+						// 0.5 → [0.45, 0.55]).
+						const legResp = bandVerdict(respRatio, [0.36, 0.44], [0.31, 0.50], detail, v => v >= 0.95);
+						const legReso = bandVerdict(resoRatio, [0.45, 0.55], [0.40, 0.62], detail, v => v >= 0.95);
+						return { verdict: worstOf(legResp, legReso), detail };
+					});
+				},
+			},
+		],
+	},
+	{
+		id: "sass-h5-docs-deploy-lift",
+		hook: "H5",
+		archetype: "frequency-sweet-spot",
+		narrative: "Sweet-spot doc readers (4-7 views) get cloned deploys: deploys-per-other-event lifts above the low bucket (measured ~1.26x; asserted as a knob-derived floor >1.05 — the rate magnitude is activity-confounded, fix-round Q5).",
+		assertions: [
+			{
+				breakdown: { type: "duckdb", sql: DOC_BUCKETS_SQL },
+				assert: (rows) => {
+					const by = cellsOf(rows, "bucket");
+					const sweet = by.sweet, low = by.low;
+					return guarded(Number(sweet?.users) >= 1800 && Number(low?.users) >= 950, `buckets: sweet=${sweet?.users ?? 0} low=${low?.users ?? 0}`, () => {
+						const ratio = Number(sweet.d_per_o) / Number(low.d_per_o);
+						const detail = `sweet/low deploys-per-other=${ratio.toFixed(3)} (+2.5 clones engineered; rate lift not knob-derivable)`;
+						// Fix-round Q5 (S1): the +2.5-clone knob converts to a RATE ratio
+						// only through the organic deploy base rate, the future-guard
+						// shave, and the activity curve — none knob-derivable. Knob-derived
+						// floor (clones strictly add deploys → sweet/low > 1.05) grades
+						// STRONG by design; INVERSE at ≤1.02 (no lift).
+						if (ratio <= 1.02) return { verdict: "INVERSE", detail };
+						if (ratio > 1.05) return { verdict: "STRONG", detail };
+						return { verdict: "WEAK", detail };
+					});
+				},
+			},
+		],
+	},
+	{
+		id: "sass-h6-cost-overrun",
+		hook: "H6",
+		archetype: "bespoke",
+		narrative: "After a >25% cost spike, the user's next infrastructure scale is forced down: armed-state down-share ≥0.75 floor (mechanism-implied 1.0, read-side order gap attenuates; measured ~0.90) vs the 0.25-array baseline (knob ±10%).",
+		assertions: [
+			{
+				breakdown: {
+					type: "duckdb",
+					sql: `WITH seq AS (
+  SELECT user_id::VARCHAR AS uid, time::TIMESTAMP AS t, event, cost_change_percent, scale_direction
+  FROM ${EV} WHERE event IN ('cost report generated', 'infrastructure scaled') AND user_id IS NOT NULL
+), marked AS (
+  SELECT *,
+    MAX(CASE WHEN event = 'cost report generated' AND cost_change_percent > 25 THEN t END)
+      OVER (PARTITION BY uid ORDER BY t ROWS BETWEEN UNBOUNDED PRECEDING AND 1 PRECEDING) AS last_spike,
+    MAX(CASE WHEN event = 'infrastructure scaled' THEN t END)
+      OVER (PARTITION BY uid ORDER BY t ROWS BETWEEN UNBOUNDED PRECEDING AND 1 PRECEDING) AS last_infra
+  FROM seq
+)
+SELECT (last_spike IS NOT NULL AND (last_infra IS NULL OR last_spike > last_infra)) AS armed,
+  COUNT(*) AS n, AVG((scale_direction = 'down')::INT) AS down_share
+FROM marked WHERE event = 'infrastructure scaled' GROUP BY 1 ORDER BY 1`,
+				},
+				assert: (rows) => {
+					const by = cellsOf(rows, "armed");
+					const armed = by.true, unarmed = by.false;
+					return guarded(Number(armed?.n) >= 3400 && Number(unarmed?.n) >= 15000, `scale events: armed=${armed?.n ?? 0} unarmed=${unarmed?.n ?? 0}`, () => {
+						const a = Number(armed.down_share), u = Number(unarmed.down_share);
+						const detail = `down-share armed=${a.toFixed(3)} (mechanism-implied 1.0; time-vs-generation order gap attenuates) vs unarmed=${u.toFixed(3)} (baseline 0.25 array)`;
+						// Fix-round Q5 (S1): the mechanism forces scale_direction="down"
+						// (implied 1.0), but the read-side generation-vs-timestamp order
+						// gap attenuates it non-derivably. Knob-derived floor (≥0.75 = 3x
+						// the 0.25 array baseline) grades STRONG by design.
+						const legArmed = a <= 0.35 ? { verdict: "INVERSE", detail }
+							: a >= 0.75 ? { verdict: "STRONG", detail }
+							: { verdict: "WEAK", detail };
+						// Fix-round Q5 (S1): NAILED = knob ±10% (0.25 → [0.225, 0.275]).
+						const legBase = bandVerdict(u, [0.225, 0.275], [0.21, 0.34], detail);
+						return { verdict: worstOf(legArmed, legBase), detail };
+					});
+				},
+			},
+		],
+	},
+	{
+		id: "sass-h7-deploy-recovery",
+		hook: "H7",
+		archetype: "bespoke",
+		narrative: "The first successful pipeline run after a failure runs ~1.5x longer.",
+		assertions: [
+			{
+				breakdown: {
+					type: "duckdb",
+					sql: `WITH p AS (
+  SELECT user_id::VARCHAR AS uid, status, duration_sec,
+    LAG(status) OVER (PARTITION BY user_id::VARCHAR ORDER BY time) AS prev
+  FROM ${EV} WHERE event = 'deployment pipeline run' AND user_id IS NOT NULL
+)
+SELECT (prev = 'failed') AS recovery, COUNT(*) AS n, AVG(duration_sec) AS avg_dur
+FROM p WHERE status = 'success' AND prev IS NOT NULL GROUP BY 1 ORDER BY 1`,
+				},
+				assert: (rows) => {
+					const by = cellsOf(rows, "recovery");
+					const rec = by.true, other = by.false;
+					return guarded(Number(rec?.n) >= 3400 && Number(other?.n) >= 8000, `runs: recovery=${rec?.n ?? 0} other=${other?.n ?? 0}`, () => {
+						const ratio = Number(rec.avg_dur) / Number(other.avg_dur);
+						const detail = `recovery/other success duration=${ratio.toFixed(3)} (knob 1.5, measured 1.52)`;
+						return bandVerdict(ratio, [1.43, 1.60], [1.33, 1.72], detail, v => v <= 1.03);
+					});
+				},
+			},
+		],
+	},
+	{
+		id: "sass-h8-enterprise-startup",
+		hook: "H8",
+		archetype: "cohort-prop-scale",
+		narrative: "Company size drives ACV (~$273K enterprise to ~$1.8K startup), seat count, and CSM assignment (enterprise only).",
+		assertions: [
+			{
+				breakdown: {
+					type: "duckdb",
+					sql: `SELECT company_size, COUNT(*) AS users, AVG(annual_contract_value) AS acv,
+  AVG(seat_count) AS seats, AVG(customer_success_manager::INT) AS csm
+FROM ${US} GROUP BY 1 ORDER BY 1`,
+				},
+				assert: (rows) => {
+					const by = cellsOf(rows, "company_size");
+					const ent = by.enterprise, mid = by.mid_market, smb = by.smb, st = by.startup;
+					const sizes = `ent=${ent?.users ?? 0} mid=${mid?.users ?? 0} smb=${smb?.users ?? 0} startup=${st?.users ?? 0}`;
+					return guarded(
+						Number(ent?.users) >= 1000 && Number(mid?.users) >= 1000 && Number(smb?.users) >= 950 && Number(st?.users) >= 1900,
+						`segments: ${sizes}`,
+						() => {
+							const detail = `ACV ent=${Math.round(ent.acv)} mid=${Math.round(mid.acv)} smb=${Math.round(smb.acv)} startup=${Math.round(st.acv)}; seats ${Number(ent.seats).toFixed(1)}/${Number(mid.seats).toFixed(1)}/${Number(smb.seats).toFixed(1)}/${Number(st.seats).toFixed(1)}; csm ${Number(ent.csm).toFixed(3)}/${Number(mid.csm).toFixed(3)}/${Number(smb.csm).toFixed(3)}/${Number(st.csm).toFixed(3)}`;
+							// Fix-round Q5 (S1): NAILED = uniform-range mean ±10% (ent 275K,
+							// mid 31K, smb 7.8K, startup 1.8K).
+							const legEnt = bandVerdict(ent.acv, [255000, 295000], [235000, 315000], detail, v => v < 50000);
+							const legMid = bandVerdict(mid.acv, [27900, 34100], [26000, 37500], detail);
+							const legSmb = bandVerdict(smb.acv, [7200, 8400], [6500, 9200], detail);
+							const legSt = bandVerdict(st.acv, [1620, 1980], [1300, 2300], detail);
+							const seatsMonotonic = Number(ent.seats) > Number(mid.seats) && Number(mid.seats) > Number(smb.seats) && Number(smb.seats) > Number(st.seats);
+							const legSeats = { verdict: seatsMonotonic ? "NAILED" : "INVERSE", detail };
+							const csmOthers = Math.max(Number(mid.csm), Number(smb.csm), Number(st.csm));
+							const legCsm = Number(ent.csm) === 1 && csmOthers === 0 ? { verdict: "NAILED", detail }
+								: Number(ent.csm) >= 0.99 && csmOthers <= 0.01 ? { verdict: "STRONG", detail }
+								: Number(ent.csm) < 0.5 ? { verdict: "INVERSE", detail }
+								: { verdict: "WEAK", detail };
+							return { verdict: worstOf(legEnt, legMid, legSmb, legSt, legSeats, legCsm), detail };
+						}
+					);
+				},
+			},
+		],
+	},
+	{
+		id: "sass-h9-incident-ttc",
+		hook: "H9",
+		archetype: "funnel-ttc-by-segment",
+		narrative: "Enterprise responds/resolves 0.67x, startup 1.5x (property legs carry the knob ±10% NAILED read; funnel TTC attenuates asymmetrically under greedy evaluation and is asserted as knob-bounded corridors grading STRONG — fix-round Q5).",
+		assertions: [
+			{
+				breakdown: {
+					type: "duckdb",
+					sql: `SELECT u.company_size AS seg,
+  COUNT(*) FILTER (WHERE event = 'alert acknowledged') AS n_ack,
+  AVG(response_time_mins) FILTER (WHERE event = 'alert acknowledged') AS resp,
+  AVG(resolution_time_mins) FILTER (WHERE event = 'alert resolved') AS reso
+FROM ${EV} e JOIN ${US} u ON e.user_id::VARCHAR = u.distinct_id::VARCHAR
+GROUP BY 1 ORDER BY 1`,
+				},
+				assert: (rows) => {
+					const by = cellsOf(rows, "seg");
+					const ent = by.enterprise, mid = by.mid_market, smb = by.smb, st = by.startup;
+					const counts = `ent=${ent?.n_ack ?? 0} mid=${mid?.n_ack ?? 0} smb=${smb?.n_ack ?? 0} startup=${st?.n_ack ?? 0}`;
+					return guarded(
+						[ent, mid, smb, st].every(s => Number(s?.n_ack) >= 7500),
+						`acks by segment: ${counts}`,
+						() => {
+							const respBase = (Number(mid.resp) + Number(smb.resp)) / 2;
+							const resoBase = (Number(mid.reso) + Number(smb.reso)) / 2;
+							const respEnt = Number(ent.resp) / respBase, respSt = Number(st.resp) / respBase;
+							const resoEnt = Number(ent.reso) / resoBase, resoSt = Number(st.reso) / resoBase;
+							const detail = `property legs vs smb/mid avg: response ent=${respEnt.toFixed(3)} startup=${respSt.toFixed(3)} (knobs 0.67/1.5, measured 0.646/1.495); resolution ent=${resoEnt.toFixed(3)} startup=${resoSt.toFixed(3)} (measured 0.664/1.486)`;
+							const legs = [
+								bandVerdict(respEnt, [0.60, 0.70], [0.55, 0.76], detail, v => v >= 0.95),
+								bandVerdict(respSt, [1.40, 1.59], [1.30, 1.71], detail, v => v <= 1.02),
+								bandVerdict(resoEnt, [0.61, 0.71], [0.56, 0.77], detail, v => v >= 0.95),
+								bandVerdict(resoSt, [1.39, 1.58], [1.29, 1.70], detail, v => v <= 1.02),
+							];
+							return { verdict: worstOf(...legs), detail };
+						}
+					);
+				},
+			},
+			{
+				breakdown: {
+					type: "timeToConvert",
+					steps: ["alert triggered", "alert acknowledged", "alert resolved"],
+					breakdownByUserProperty: "company_size",
+					conversionWindowMs: 24 * 3600 * 1000,
+				},
+				assert: (rows) => {
+					const by = cellsOf(rows, "segment_value");
+					const ent = by.enterprise, mid = by.mid_market, smb = by.smb, st = by.startup;
+					const counts = `ent=${ent?.user_count ?? 0} mid=${mid?.user_count ?? 0} smb=${smb?.user_count ?? 0} startup=${st?.user_count ?? 0}`;
+					return guarded(
+						Number(ent?.user_count) >= 540 && Number(mid?.user_count) >= 580 && Number(smb?.user_count) >= 480 && Number(st?.user_count) >= 1100,
+						`converters: ${counts}`,
+						() => {
+							const base = (Number(mid.median_ttc_ms) + Number(smb.median_ttc_ms)) / 2;
+							const entRatio = Number(ent.median_ttc_ms) / base;
+							const stRatio = Number(st.median_ttc_ms) / base;
+							const detail = `funnel median TTC @24h vs smb/mid: ent=${entRatio.toFixed(3)} startup=${stRatio.toFixed(3)} (greedy attenuation of 0.67/1.5 knobs — corridor check; medians ${(Number(ent.median_ttc_ms) / 3600000).toFixed(2)}h/${(base / 3600000).toFixed(2)}h/${(Number(st.median_ttc_ms) / 3600000).toFixed(2)}h)`;
+							// Fix-round Q5 (S1): greedy-evaluator attenuation of the 0.67/1.5
+							// knobs is not knob-derivable (organic soup alerts win the greedy
+							// race). Knob-bounded corridors — the true effect lies between
+							// the full knob (±10%) and no-effect 1.0 — grade STRONG by
+							// design; the property legs above carry the knob-derived NAILED
+							// read.
+							const legEnt = entRatio >= 1.0 ? { verdict: "INVERSE", detail }
+								: entRatio >= 0.603 && entRatio <= 0.95 ? { verdict: "STRONG", detail }
+								: { verdict: "WEAK", detail };
+							const legSt = stRatio <= 0.98 ? { verdict: "INVERSE", detail }
+								: stRatio > 1.03 && stRatio <= 1.65 ? { verdict: "STRONG", detail }
+								: { verdict: "WEAK", detail };
+							return { verdict: worstOf(legEnt, legSt), detail };
+						}
+					);
+				},
+			},
+		],
+	},
+	{
+		id: "sass-h10-docs-magic-number",
+		hook: "H10",
+		archetype: "frequency-sweet-spot",
+		narrative: "Over-engaged doc readers (8+) lose 25% of deploys: asserted as knob-bounded corridors (over/low ∈ [0.675, 1.0), over/sweet ≤ 0.825) grading STRONG — the realized ratios compose the 0.75 keep-rate knob with a non-derivable activity curve and clone lift (fix-round Q5).",
+		assertions: [
+			{
+				breakdown: { type: "duckdb", sql: DOC_BUCKETS_SQL },
+				assert: (rows) => {
+					const by = cellsOf(rows, "bucket");
+					const over = by.over, sweet = by.sweet, low = by.low;
+					return guarded(
+						Number(over?.users) >= 1150 && Number(sweet?.users) >= 1800 && Number(low?.users) >= 950,
+						`buckets: over=${over?.users ?? 0} sweet=${sweet?.users ?? 0} low=${low?.users ?? 0}`,
+						() => {
+							const overLow = Number(over.d_per_o) / Number(low.d_per_o);
+							const overSweet = Number(over.d_per_o) / Number(sweet.d_per_o);
+							const detail = `deploys-per-other over/low=${overLow.toFixed(3)} (0.75 keep-rate knob x non-derivable activity curve — corridor check); over/sweet=${overSweet.toFixed(3)} (0.75 knob ÷ non-derivable clone lift)`;
+							// Fix-round Q5 (S1): the realized ratios compose the 0.75
+							// keep-rate knob with the organic activity curve (over-readers
+							// are more active) and the H5 clone lift — both measured, not
+							// knob-derivable. Knob-bounded corridors grade STRONG by design:
+							// over/low ∈ [0.675 (knob −10%), 1.0) — the drop can only reduce,
+							// the activity curve alone would push ≥1; over/sweet ≤ 0.825
+							// (= 0.75 × 1.1, assuming clone lift ≥ 1).
+							const legLow = overLow >= 1.12 ? { verdict: "INVERSE", detail }
+								: overLow >= 0.675 && overLow < 1.0 ? { verdict: "STRONG", detail }
+								: { verdict: "WEAK", detail };
+							const legSweet = overSweet >= 0.97 ? { verdict: "INVERSE", detail }
+								: overSweet > 0 && overSweet <= 0.825 ? { verdict: "STRONG", detail }
+								: { verdict: "WEAK", detail };
+							return { verdict: worstOf(legLow, legSweet), detail };
+						}
+					);
+				},
+			},
+		],
+	},
+	{
+		id: "sass-h11-canary-experiment",
+		hook: "H11",
+		archetype: "experiment-lift",
+		narrative: "Canary Deploys experiment: per-instance conversion lift ~1.21x (knob 1.2) and median TTC ~0.81x; even enrollment split. Identity invariants ride as the final assertion.",
+		assertions: [
+			{
+				breakdown: {
+					type: "duckdb",
+					sql: `WITH exp AS (
+  SELECT user_id::VARCHAR AS uid, time::TIMESTAMP AS t0, "Variant name" AS variant
+  FROM ${EV} WHERE event = '$experiment_started'
+), ev2 AS (
+  SELECT user_id::VARCHAR AS uid, event, time::TIMESTAMP AS t FROM ${EV}
+  WHERE event IN ('deployment pipeline run', 'service deployed', 'dashboard viewed')
+), c1 AS (
+  SELECT x.uid, x.variant, x.t0,
+    (SELECT MIN(t) FROM ev2 e WHERE e.uid = x.uid AND e.event = 'deployment pipeline run' AND e.t >= x.t0) AS tp
+  FROM exp x
+), c2 AS (
+  SELECT c.*, (SELECT MIN(t) FROM ev2 e WHERE e.uid = c.uid AND e.event = 'service deployed' AND e.t >= c.tp) AS td
+  FROM c1 c
+), c3 AS (
+  SELECT c.*, (SELECT MIN(t) FROM ev2 e WHERE e.uid = c.uid AND e.event = 'dashboard viewed' AND e.t >= c.td) AS tb
+  FROM c2 c
+)
+SELECT variant, COUNT(*) AS attempts, COUNT(DISTINCT uid) AS users,
+  AVG((tb IS NOT NULL AND tb <= t0 + INTERVAL 24 HOUR)::INT) AS conv_rate,
+  median(CASE WHEN tb IS NOT NULL AND tb <= t0 + INTERVAL 24 HOUR THEN date_diff('minute', tp, tb) END) AS med_ttc_min
+FROM c3 GROUP BY 1 ORDER BY 1`,
+				},
+				assert: (rows) => {
+					const by = cellsOf(rows, "variant");
+					const canary = by["Canary Deploys"], control = by.Control;
+					return guarded(
+						Number(canary?.attempts) >= 360 && Number(control?.attempts) >= 500,
+						`attempts: canary=${canary?.attempts ?? 0} control=${control?.attempts ?? 0}`,
+						() => {
+							const lift = Number(canary.conv_rate) / Number(control.conv_rate);
+							const ttcRatio = Number(canary.med_ttc_min) / Number(control.med_ttc_min);
+							const detail = `per-instance conversion lift=${lift.toFixed(3)} (knob 1.2, measured 1.21; rates ${Number(canary.conv_rate).toFixed(3)}/${Number(control.conv_rate).toFixed(3)}); median TTC ratio=${ttcRatio.toFixed(3)} (knob 0.85, measured 0.81)`;
+							// Fix-round Q5 (S1): NAILED = knob ±10% (1.2 → [1.08, 1.32],
+							// 0.85 → [0.765, 0.935]).
+							const legLift = bandVerdict(lift, [1.08, 1.32], [1.04, 1.42], detail, v => v <= 1.00);
+							const legTtc = bandVerdict(ttcRatio, [0.765, 0.935], [0.65, 0.98], detail, v => v >= 1.03);
+							return { verdict: worstOf(legLift, legTtc), detail };
+						}
+					);
+				},
+			},
+			{
+				breakdown: {
+					type: "duckdb",
+					sql: `SELECT "Variant name" AS variant, COUNT(DISTINCT user_id::VARCHAR) AS users
+FROM ${EV} WHERE event = '$experiment_started' GROUP BY 1 ORDER BY 1`,
+				},
+				assert: (rows) => {
+					const by = cellsOf(rows, "variant");
+					const canary = Number(by["Canary Deploys"]?.users || 0), control = Number(by.Control?.users || 0);
+					return guarded(canary + control >= 180, `enrolled users=${canary + control}`, () => {
+						const split = canary / (canary + control);
+						const detail = `enrollment split canary=${split.toFixed(3)} of ${canary + control} users (deterministic 2-arm hash → 0.50)`;
+						// Fix-round Q5 (S1): implied split 0.50 → NAILED = knob ±10%.
+						return bandVerdict(split, [0.45, 0.55], [0.35, 0.62], detail);
+					});
+				},
+			},
+			{
+				breakdown: {
+					type: "duckdb",
+					sql: `SELECT COUNT(*) AS n,
+  AVG((user_id IS NOT NULL)::INT) AS uid_share,
+  AVG((device_id IS NOT NULL)::INT) AS device_share,
+  COUNT(DISTINCT device_id)::DOUBLE / COUNT(DISTINCT user_id) AS devices_per_user
+FROM ${EV}`,
+				},
+				assert: (rows) => {
+					const r = rows?.[0] || {};
+					return guarded(Number(r.n) >= 500000, `events=${r.n ?? 0}`, () => {
+						const uid = Number(r.uid_share), dev = Number(r.device_share), dpu = Number(r.devices_per_user);
+						const detail = `identity invariants: uid_share=${uid} device_share=${dev.toFixed(4)} devices/user=${dpu.toFixed(2)} over ${r.n} events (auth on first event; avgDevicePerUser: 2)`;
+						// Fix-round Q5 (S1): dpu NAILED = knob ±10% (avgDevicePerUser: 2
+						// → [1.8, 2.2]).
+						if (uid === 1 && dev >= 0.99 && dpu >= 1.8 && dpu <= 2.2) return { verdict: "NAILED", detail };
+						if (uid >= 0.999 && dev >= 0.98) return { verdict: "STRONG", detail };
+						if (uid < 0.9) return { verdict: "INVERSE", detail };
+						return { verdict: "WEAK", detail };
+					});
+				},
+			},
+		],
+	},
+];