@ak--47/dungeon-master 1.3.0 → 1.4.0

package/dungeons/vertical/dating.js

@@ -1,8 +1,8 @@
 // ── TWEAK THESE ──
 const SEED = "meetcute";
 const num_days = 120;
-const num_users = 8_000;
-const avg_events_per_user_per_day = 0.75;
+const num_users = 30_000;
+const avg_events_per_user_per_day = 1.5;
 let token = "your-mixpanel-token";
 
 // ── env overrides ──
@@ -16,9 +16,6 @@ import * as v from "ak-tools";
 
 dayjs.extend(utc);
 const chance = u.initChance(SEED);
-const NOW = dayjs();
-const DATASET_START = NOW.subtract(num_days, "days");
-
 /** @typedef  {import("../../types").Dungeon} Config */
 
 /*
@@ -51,183 +48,184 @@ const DATASET_START = NOW.subtract(num_days, "days");
 
 /*
  * =====================================================================================
- * ANALYTICS HOOKS (8 hooks)
+ * ANALYTICS HOOKS (9 hooks)
  * =====================================================================================
  *
+ * NOTE: All cohort effects are HIDDEN — no flag stamping. Discoverable via
+ * behavioral cohorts, raw-prop breakdowns, or funnel analysis.
+ *
  * -------------------------------------------------------------------------------------
- * 1. PHOTO UPLOAD CONVERSION (everything hook)
+ * 1. PHOTO MAGIC NUMBER (everything)
  * -------------------------------------------------------------------------------------
- * PATTERN: Users with 4+ "photo uploaded" events get 5x more "match received"
- * events injected (cloned from existing matches). complete_profile=true on
- * those match events. Complete profiles are magnets.
+ * PATTERN: Sweet 2-5 photos uploaded → 2-4 extra cloned match-received events
+ * per existing match. Over 6+ photos → match_score drops 35% on match-received
+ * events (over-curated profile reads as fake; quality matches don't trust it).
+ * No flag.
  *
  * HOW TO FIND IT IN MIXPANEL:
- *   Report 1: Match Volume by Profile Completeness
- *   - Insights > "match received" > Total per user > Breakdown: "complete_profile"
- *   - Expected: complete_profile=true users have ~5x more matches
+ *   Report 1: Matches per User by Photo-Count Bucket
+ *   - Cohort A: users with 2-5 "photo uploaded"
+ *   - Cohort B: users with 0-1
+ *   - Event: "match received" → Total per user
+ *   - Expected: A ~ 2-3x B
  *
- *   Report 2: Photo Count Correlation
- *   - Insights > "photo uploaded" > Uniques > Compare to "match received" > Uniques
- *   - Expected: strong positive correlation between photo uploads and matches
+ *   Report 2: Avg match_score on Heavy Photo Uploaders
+ *   - Cohort C: users with >= 6 "photo uploaded"
+ *   - Cohort A: users with 2-5
+ *   - Event: "match received" → AVG of match_score
+ *   - Expected: C ~ 0.65x A (35% lower match quality)
+ *
+ * REAL-WORLD ANALOGUE: A few good photos signal authenticity; too many
+ * curated shots read as catfish or staged.
  *
  * -------------------------------------------------------------------------------------
- * 2. WEEKEND SWIPE SURGE (event hook)
+ * 2. WEEKEND SWIPE SURGE (everything)
  * -------------------------------------------------------------------------------------
- * PATTERN: On Sunday evenings (day=0, hour 18-23), "swipe right" events are
- * duplicated 2.5x with weekend_surge=true. The Sunday Scaries drive swipes.
+ * PATTERN: Sunday swipes get heavy cloning (evening 4x, daytime 2x)
+ * to overcome soup DOW weight deficit. No flag.
  *
  * HOW TO FIND IT IN MIXPANEL:
  *   Report 1: Swipe Volume by Day of Week
- *   - Insights (bar) > "swipe right" > Total > Breakdown: Day of Week
- *   - Expected: Sunday bar significantly taller than other days
+ *   - Insights > "swipe right" → Total → Breakdown: Day of Week
+ *   - Expected: Sunday taller than other days
  *
- *   Report 2: Weekend Surge Flag
- *   - Insights (line) > "swipe right" > Total > Breakdown: "weekend_surge"
- *   - Expected: weekend_surge=true events clustered on Sunday evenings
+ * REAL-WORLD ANALOGUE: Sunday Scaries drive swipe activity.
  *
  * -------------------------------------------------------------------------------------
- * 3. SUPER-LIKE EFFECT (everything hook)
+ * 3. SUPER-LIKE EFFECT (everything)
  * -------------------------------------------------------------------------------------
- * PATTERN: "swipe right" events with is_super_like=true generate 3x more
- * "match received" events nearby in time. super_like_match=true on those
- * matches. Super-likes dramatically improve match rates.
+ * PATTERN: Each is_super_like=true swipe clones 3 extra match-received events
+ * within 5-120 minutes. No flag.
  *
  * HOW TO FIND IT IN MIXPANEL:
- *   Report 1: Match Rate by Super-Like
- *   - Insights > "match received" > Total per user > Breakdown: "super_like_match"
- *   - Expected: super_like_match=true concentrated among super-likers
+ *   Report 1: Super-Like to Match Funnel
+ *   - Funnels > "swipe right" (filter: is_super_like=true) → "match received"
+ *   - vs same with is_super_like=false
+ *   - Expected: super-like funnel ~ 3x higher conversion
  *
- *   Report 2: Super-Like Conversion
- *   - Funnels > "swipe right" (filter: is_super_like=true) > "match received"
- *   - Compare to: "swipe right" (filter: is_super_like=false) > "match received"
- *   - Expected: super-like funnel ~3x higher conversion
+ * REAL-WORLD ANALOGUE: Super-likes dramatically lift match rates.
  *
  * -------------------------------------------------------------------------------------
- * 4. PREMIUM MATCH BOOST (everything hook)
+ * 4. PREMIUM MATCH BOOST (everything)
  * -------------------------------------------------------------------------------------
- * PATTERN: Premium subscribers get 2x "match received" events. Elite
- * subscribers get 4x + injected "profile viewed" events (see-who-liked-you).
- * premium_boost=true on injected events. Subscription pays off.
+ * PATTERN: Premium subscribers get 2x match events; Elite get 4x + cloned
+ * profile-viewed events (see-who-liked-you). Reads subscription from profile.
  *
  * HOW TO FIND IT IN MIXPANEL:
  *   Report 1: Matches by Subscription Tier
- *   - Insights > "match received" > Total per user > Breakdown: user prop "subscription"
- *   - Expected: Free ~baseline, Premium ~2x, Elite ~4x
+ *   - Insights > "match received" → Total per user → Breakdown: subscription
+ *   - Expected: Free ~ 1x, Premium ~ 2x, Elite ~ 4x
  *
- *   Report 2: Profile Views (Elite Exclusive)
- *   - Insights > "profile viewed" > Total > Breakdown: "premium_boost"
- *   - Expected: premium_boost=true events only from Elite subscribers
+ * REAL-WORLD ANALOGUE: Premium tiers boost visibility.
  *
  * -------------------------------------------------------------------------------------
- * 5. GHOSTING CHURN (everything hook)
+ * 5. GHOSTING CHURN (everything)
  * -------------------------------------------------------------------------------------
- * PATTERN: Users who receive a match but send zero messages within 48 hours
- * lose 70% of their events after the match date. ghosted=true stamped on
- * remaining "app opened" events. Ghosters churn.
+ * PATTERN: Users with match-received but no message-sent within 48 hours lose
+ * 80% of post-match events. No flag.
  *
  * HOW TO FIND IT IN MIXPANEL:
  *   Report 1: Retention by Messaging Behavior
- *   - Retention > Starting: "match received" > Return: any event
- *   - Segment: users who did "message sent" vs users who didn't
- *   - Expected: non-messengers have ~70% lower retention
+ *   - Retention starting "match received"
+ *   - Cohort A: users with >= 1 "message sent" within 48 hours of match
+ *   - Cohort B: rest
+ *   - Expected: B drops sharply
  *
- *   Report 2: Ghost Flag
- *   - Insights (line) > "app opened" > Total > Breakdown: "ghosted"
- *   - Expected: ghosted=true users trail off sharply after match date
+ * REAL-WORLD ANALOGUE: Non-responders churn.
  *
  * -------------------------------------------------------------------------------------
- * 6. BIO + PROMPT POWER USERS (everything hook)
+ * 6. BIO + PROMPT POWER USERS (everything)
  * -------------------------------------------------------------------------------------
- * PATTERN: Users with both "bio updated" AND 3+ "prompt answered" events
- * get 4x "date scheduled" events. complete_profile_power=true on injected
- * dates. Effort on profile = real dates.
+ * PATTERN: Users with bio-updated AND 3+ prompt-answered events get 3 extra
+ * cloned date-scheduled events per existing. No flag.
  *
  * HOW TO FIND IT IN MIXPANEL:
- *   Report 1: Dates by Profile Effort
- *   - Insights > "date scheduled" > Total per user > Breakdown: "complete_profile_power"
- *   - Expected: complete_profile_power=true users schedule ~4x more dates
+ *   Report 1: Dates per User by Profile Effort
+ *   - Cohort A: users with bio-updated AND >= 3 "prompt answered"
+ *   - Cohort B: rest
+ *   - Event: "date scheduled" → Total per user
+ *   - Expected: A ~ 4x B
  *
- *   Report 2: Profile Effort Funnel
- *   - Funnels > "bio updated" > "prompt answered" > "date scheduled"
- *   - Expected: users completing all 3 have dramatically higher date rates
+ * REAL-WORLD ANALOGUE: Profile effort signals serious intent.
  *
  * -------------------------------------------------------------------------------------
- * 7. VALENTINE'S DAY SPIKE (event + everything hook)
+ * 7. VALENTINE'S DAY SPIKE (everything)
  * -------------------------------------------------------------------------------------
- * PATTERN: Day 60 = Feb 14. Days 58-63: "profile created" events 3x via
- * cloned events (valentines=true). In everything hook, "premium upgrade"
- * events 5x for users active during V-Day window. Love is expensive.
+ * PATTERN: Days 58-63 (V-Day window): profile-created events cloned 3x and
+ * premium-upgrade events cloned 5x. No flag — discover via line chart by day.
  *
  * HOW TO FIND IT IN MIXPANEL:
- *   Report 1: Signup Spike
- *   - Insights (line) > "profile created" > Total > Daily
- *   - Expected: sharp 3x spike around day 58-63
+ *   Report 1: Signup Volume Over Time
+ *   - Insights > "profile created" → Total → Line by day
+ *   - Expected: spike ~ 3x days 58-63
  *
- *   Report 2: Premium Upgrades Around V-Day
- *   - Insights (line) > "premium upgrade" > Total > Breakdown: "valentines"
- *   - Expected: 5x premium upgrades during V-Day window
+ * REAL-WORLD ANALOGUE: Love is expensive.
  *
  * -------------------------------------------------------------------------------------
- * 8. OFF-APP RETENTION (everything hook)
+ * 8. OFF-APP RETENTION (everything)
  * -------------------------------------------------------------------------------------
- * PATTERN: Users with "phone number exchanged" OR "date scheduled" in first
- * 14 days maintain 60% D30 retention (extra events injected). Users without
- * these milestones lose events after day 30 — the app becomes irrelevant
- * once they find someone IRL.
+ * PATTERN: Users with phone-exchanged OR date-scheduled in first 14 days
+ * get extra cloned app-open + swipe events past day 30. Non-milestone
+ * users lose 80% of post-day-30 events. No flag.
  *
  * HOW TO FIND IT IN MIXPANEL:
- *   Report 1: Retention by Milestone
- *   - Retention > Starting: "profile created" > Return: any event
- *   - Segment: users who did "date scheduled" in first 14 days vs not
- *   - Expected: milestone users ~60% D30 retention vs ~20% for others
+ *   Report 1: Retention by Milestone Cohort
+ *   - Cohort A: users with phone-exchanged OR date-scheduled in first 14 days
+ *   - Cohort B: rest
+ *   - Expected: A ~ 60% D30 retention vs B ~ 20%
  *
- *   Report 2: Long-Term Engagement
- *   - Insights (line) > "app opened" > Total per user > Weekly > Breakdown: user prop "subscription"
- *   - Expected: after week 4, non-milestone users nearly disappear
+ * REAL-WORLD ANALOGUE: Once they find someone IRL, app becomes irrelevant.
  *
- * =====================================================================================
- * EXPECTED METRICS SUMMARY
- * =====================================================================================
+ * -------------------------------------------------------------------------------------
+ * 9. MATCH FLOW TIME-TO-CONVERT (funnel-post)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Elite users complete swipe→match→message funnel 1.4x faster
+ * (factor 0.71 on inter-event gaps); Free users 1.4x slower (factor 1.4).
  *
- * Hook                        | Metric               | Baseline | Effect   | Ratio
- * ───────────────────────────-|──────────────────────-|──────────|──────────|──────
- * Photo Upload Conversion     | matches/user          | ~3       | ~15      | 5x
- * Weekend Swipe Surge         | Sunday swipes          | 1x       | 2.5x     | 2.5x
- * Super-Like Effect           | matches from super     | 1x       | 3x       | 3x
- * Premium Match Boost         | matches (Elite)        | 1x       | 4x       | 4x
- * Ghosting Churn              | post-match retention   | 100%     | 30%      | 0.3x
- * Bio + Prompt Power Users    | dates/user             | 1x       | 4x       | 4x
- * Valentine's Day Spike       | signups (days 58-63)   | 1x       | 3x       | 3x
- * Off-App Retention           | D30 retention          | ~20%     | ~60%     | 3x
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Match Flow Median Time-to-Convert by Tier
+ *   - Funnels > "swipe right" → "match received" → "message sent"
+ *   - Measure: Median time to convert
+ *   - Breakdown: subscription
+ *   - Expected: Elite ~ 0.71x; Free ~ 1.4x
+ *
+ *   NOTE (funnel-post measurement): visible only via Mixpanel funnel
+ *   median TTC. Cross-event MIN→MIN SQL queries on raw events do NOT
+ *   show this — funnel-post adjusts gaps within funnel instances, not
+ *   across the user's full event history.
+ *
+ * REAL-WORLD ANALOGUE: Premium notifications + boost surface matches faster.
  *
  * =====================================================================================
- * ADVANCED ANALYSIS IDEAS
+ * EXPECTED METRICS SUMMARY
  * =====================================================================================
  *
- * - Photo Conversion + Premium Boost: Do complete-profile Elite users compound
- *   to 20x matches (5x photos * 4x Elite)?
- * - Weekend Surge + Super-Like: Sunday evening super-likes should be the
- *   highest-converting swipe segment.
- * - Ghosting + Off-App Retention: Users who ghost AND never schedule a date
- *   churn fastest — double negative retention effect.
- * - Valentine's Spike + Monetization: V-Day signups who upgrade to Premium
- *   within 7 days have the highest LTV window.
- * - Bio/Prompt Power + Date Scheduling: Complete profile users schedule dates
- *   at 4x the rate, but do they also have higher message response rates?
- * - Cohort by age_range, gender, subscription tier, and signup week.
- * - Funnel analysis: onboarding by gender, match flow by subscription,
- *   date funnel by profile completeness.
- * =====================================================================================
+ * Hook                        | Metric               | Baseline | Effect   | Ratio
+ * ----------------------------|----------------------|----------|----------|------
+ * Photo Magic Number          | sweet matches/user   | 1x       | ~ 1.7x   | 1.7x
+ * Photo Magic Number          | over matches/user    | 1x       | 0.7x     | -30%
+ * Weekend Swipe Surge         | Sunday swipes        | 1x       | ~ 1.5x   | 1.5x
+ * Super-Like Effect           | matches from super   | 1x       | 3x       | 3x
+ * Premium Match Boost         | matches (Elite)      | 1x       | 4x       | 4x
+ * Ghosting Churn              | post-match retention | 100%     | 20%      | 0.2x
+ * Bio + Prompt Power Users    | dates/user           | 1x       | 4x       | 4x
+ * Valentine's Day Spike       | signups days 58-63   | 1x       | 3x       | 3x
+ * Off-App Retention           | D30 retention        | ~ 20%    | ~ 60%    | 3x
+ * Match Flow T2C              | median min by tier   | 1x       | 0.71x/1.4x| ~ 2x range
  */
 
 /** @type {Config} */
 const config = {
+	version: 2,
 	token,
 	seed: SEED,
-	numDays: num_days,
+	datasetStart: "2026-01-01T00:00:00Z",
+	datasetEnd: "2026-05-01T23:59:59Z",
+	// numDays: num_days,
 	avgEventsPerUserPerDay: avg_events_per_user_per_day,
 	numUsers: num_users,
-	hasAnonIds: false,
+	hasAnonIds: true,
+	avgDevicePerUser: 2,
 	hasSessionIds: true,
 	format: "json",
 	gzip: true,
@@ -251,16 +249,16 @@ const config = {
 			event: "profile created",
 			weight: 1,
 			isFirstEvent: true,
+			isAuthEvent: true,
 			properties: {
 				age_range: ["18-24", "25-29", "30-34", "35-39", "40+"],
 				gender: ["Male", "Male", "Female", "Female", "Non-binary"],
 				looking_for: ["Men", "Women", "Everyone"],
-				valentines: [false],
 			},
 		},
 		{
 			event: "photo uploaded",
-			weight: 3,
+			weight: 12,
 			properties: {
 				photo_number: u.weighNumRange(1, 6, 0.5, 2),
 				has_face: [true, true, true, true, false],
@@ -286,7 +284,6 @@ const config = {
 			weight: 10,
 			properties: {
 				is_super_like: [false, false, false, false, false, false, false, false, false, true],
-				weekend_surge: [false],
 				swipe_source: ["feed", "feed", "feed", "discover", "boost", "nearby"],
 			},
 		},
@@ -302,9 +299,6 @@ const config = {
 			weight: 4,
 			properties: {
 				match_score: u.weighNumRange(50, 100, 0.5, 75),
-				complete_profile: [false],
-				super_like_match: [false],
-				premium_boost: [false],
 			},
 		},
 		{
@@ -335,7 +329,6 @@ const config = {
 			weight: 1,
 			properties: {
 				venue_type: ["coffee", "dinner", "drinks", "activity", "virtual"],
-				complete_profile_power: [false],
 			},
 		},
 		{
@@ -343,7 +336,6 @@ const config = {
 			weight: 5,
 			properties: {
 				viewer_source: ["feed", "discover", "liked_you", "nearby"],
-				premium_boost: [false],
 			},
 		},
 		{
@@ -352,7 +344,6 @@ const config = {
 			properties: {
 				plan: ["Premium", "Premium", "Premium", "Elite"],
 				price_usd: [14.99, 14.99, 14.99, 29.99],
-				valentines: [false],
 			},
 		},
 		{
@@ -385,7 +376,6 @@ const config = {
 			weight: 8,
 			properties: {
 				session_duration_mins: u.weighNumRange(1, 120, 0.3, 8),
-				ghosted: [false],
 			},
 		},
 	],
@@ -430,7 +420,7 @@ const config = {
 	// ── SuperProps ──────────────────────────────────────────
 	superProps: {
 		subscription: ["Free", "Free", "Free", "Premium", "Elite"],
-		platform: ["ios", "ios", "android"],
+		Platform: ["ios", "ios", "android"],
 	},
 
 	// ── UserProps ──────────────────────────────────────────
@@ -443,7 +433,7 @@ const config = {
 		total_matches: u.weighNumRange(0, 200, 0.3, 15),
 		total_messages_sent: u.weighNumRange(0, 500, 0.3, 30),
 		profile_completeness: ["incomplete", "incomplete", "basic", "basic", "complete"],
-		platform: ["ios", "ios", "android"],
+		Platform: ["ios", "ios", "android"],
 	},
 
 	// ── SCD Props ──────────────────────────────────────────
@@ -461,25 +451,25 @@ const config = {
 	mirrorProps: {},
 	lookupTables: [],
 
-	// ── Hook Function ──────────────────────────────────────
 	hook: function (record, type, meta) {
-		const VALENTINES_DAY = DATASET_START.add(60, "days");
-		const VDAY_WINDOW_START = DATASET_START.add(58, "days");
-		const VDAY_WINDOW_END = DATASET_START.add(63, "days");
-
-		// ─── EVENT-LEVEL HOOKS ───────────────────────────────────────────
-
-		if (type === "event") {
-			const EVENT_TIME = dayjs(record.time);
 
-			// ── HOOK 2: WEEKEND SWIPE SURGE ─────────────────
-			// Tagging moved to everything hook (sessionization reassigns times after event hook)
-
-			// ── HOOK 7: VALENTINE'S DAY SPIKE (event part) ──
-			// Days 58-63: tag profile created events for 3x duplication
-			if (record.event === "profile created") {
-				if (EVENT_TIME.isAfter(VDAY_WINDOW_START) && EVENT_TIME.isBefore(VDAY_WINDOW_END)) {
-					record.valentines = true;
+		// HOOK 9 (T2C): MATCH FLOW TIME-TO-CONVERT (funnel-post)
+		// Elite users complete swipe→match→message funnel 1.4x faster
+		// (factor 0.71); Free users 1.4x slower (factor 1.4).
+		if (type === "funnel-post") {
+			const segment = meta?.profile?.subscription;
+			if (Array.isArray(record) && record.length > 1) {
+				const factor = (
+					segment === "Elite" ? 0.71 :
+					segment === "Free" ? 1.4 :
+					1.0
+				);
+				if (factor !== 1.0) {
+					for (let i = 1; i < record.length; i++) {
+						const prev = dayjs(record[i - 1].time);
+						const newGap = Math.round(dayjs(record[i].time).diff(prev) * factor);
+						record[i].time = prev.add(newGap, "milliseconds").toISOString();
+					}
 				}
 			}
 		}
@@ -487,25 +477,25 @@ const config = {
 		// ─── EVERYTHING-LEVEL HOOKS ──────────────────────────────────────
 
 		if (type === "everything") {
+			const datasetStart = dayjs.unix(meta.datasetStart);
+			const VDAY_WINDOW_START = datasetStart.add(58, "days");
+			const VDAY_WINDOW_END = datasetStart.add(63, "days");
 			const events = record;
 			if (!events || events.length === 0) return record;
 
 			const profile = meta.profile || {};
 
-			// Stamp superProps from profile for consistency
 			events.forEach(e => {
 				if (profile.subscription) e.subscription = profile.subscription;
 				if (profile.platform) e.platform = profile.platform;
 			});
 
-			// ── First pass: scan user patterns ──
 			let photoUploadCount = 0;
 			let promptAnsweredCount = 0;
 			let hasBioUpdated = false;
-			let matchEvents = [];
-			let messageSentEvents = [];
-			let hasSuperLike = false;
-			let superLikeEvents = [];
+			const matchEvents = [];
+			const messageSentEvents = [];
+			const superLikeEvents = [];
 			let hasPhoneExchangedEarly = false;
 			let hasDateScheduledEarly = false;
 			let firstEventTime = null;
@@ -519,13 +509,9 @@ const config = {
 				if (event.event === "bio updated") hasBioUpdated = true;
 				if (event.event === "match received") matchEvents.push(event);
 				if (event.event === "message sent") messageSentEvents.push(event);
-				if (event.event === "swipe right" && event.is_super_like === true) {
-					hasSuperLike = true;
-					superLikeEvents.push(event);
-				}
+				if (event.event === "swipe right" && event.is_super_like === true) superLikeEvents.push(event);
 			});
 
-			// Check early milestones (first 14 days)
 			if (firstEventTime) {
 				const earlyWindow = dayjs(firstEventTime).add(14, "days");
 				events.forEach(event => {
@@ -537,65 +523,59 @@ const config = {
 				});
 			}
 
-			// ── HOOK 1: PHOTO UPLOAD CONVERSION ─────────────
-			// Users with 4+ photo uploads get 5x match events
-			if (photoUploadCount >= 4 && matchEvents.length > 0) {
+			// HOOK 1 + HOOK 9: PHOTO MAGIC NUMBER (no flags)
+			// Sweet 2-5 photos → clone 2-4 extra match events per existing.
+			// Over 6+ photos → drop match_score by 35% on match received events
+			// (over-curated profile reads as fake/staged).
+			if (photoUploadCount >= 2 && photoUploadCount <= 5 && matchEvents.length > 0) {
 				const matchTemplate = matchEvents[0];
-				const extraMatches = matchEvents.length * 4; // 4 additional = 5x total
-				for (let i = 0; i < extraMatches; i++) {
-					const sourceMatch = matchEvents[i % matchEvents.length];
-					events.push({
-						...matchTemplate,
-						event: "match received",
-						time: dayjs(sourceMatch.time).add(chance.integer({ min: 1, max: 180 }), "minutes").toISOString(),
-						user_id: sourceMatch.user_id,
-						match_score: chance.integer({ min: 60, max: 98 }),
-						complete_profile: true,
-						super_like_match: false,
-						premium_boost: false,
-					});
-				}
+				matchEvents.forEach(m => {
+					const extras = chance.integer({ min: 2, max: 4 });
+					for (let i = 0; i < extras; i++) {
+						events.push({
+							...matchTemplate,
+							time: dayjs(m.time).add(chance.integer({ min: 1, max: 180 }), "minutes").toISOString(),
+							user_id: m.user_id,
+							match_score: chance.integer({ min: 60, max: 98 }),
+						});
+					}
+				});
+			} else if (photoUploadCount >= 6) {
+				events.forEach(e => {
+					if (e.event === "match received" && typeof e.match_score === "number") {
+						e.match_score = Math.max(20, Math.round(e.match_score * 0.65));
+					}
+				});
 			}
 
-			// ── HOOK 2: WEEKEND SWIPE SURGE (everything part) ─
-			// Tag Sunday evening swipes AFTER sessionization has finalized times
-			events.forEach(event => {
-				if (event.event === "swipe right") {
-					const dow = new Date(event.time).getUTCDay();
-					const hr = new Date(event.time).getUTCHours();
-					if (dow === 0 && hr >= 18 && hr <= 23) {
-						event.weekend_surge = true;
-					}
-				}
-			});
-			// Duplicate weekend_surge=true swipes to create 2.5x volume
+			// HOOK 2: WEEKEND SWIPE SURGE — Sunday swipes get heavy cloning
+			// to overcome the soup DOW weight deficit. Evening swipes (18-23)
+			// get 4 clones; daytime Sunday swipes get 2 clones.
+			// No flag — discover via day-of-week chart.
 			for (let idx = events.length - 1; idx >= 0; idx--) {
 				const event = events[idx];
-				if (event.event === "swipe right" && event.weekend_surge === true) {
-					// Add 1.5 extra copies on average (1 always + 50% chance of second)
-					const etime = dayjs(event.time);
-					events.push({
-						...event,
-						time: etime.add(chance.integer({ min: 1, max: 30 }), "minutes").toISOString(),
-						user_id: event.user_id,
-					});
-					if (chance.bool({ likelihood: 50 })) {
-						events.push({
-							...event,
-							time: etime.add(chance.integer({ min: 5, max: 60 }), "minutes").toISOString(),
-							user_id: event.user_id,
-						});
+				if (event.event === "swipe right") {
+					const dow = new Date(event.time).getUTCDay();
+					if (dow === 0) {
+						const hr = new Date(event.time).getUTCHours();
+						const clones = (hr >= 18 && hr <= 23) ? 4 : 2;
+						const etime = dayjs(event.time);
+						for (let c = 0; c < clones; c++) {
+							events.push({
+								...event,
+								time: etime.add(chance.integer({ min: 1, max: 60 }), "minutes").toISOString(),
+								user_id: event.user_id,
+							});
+						}
 					}
 				}
 			}
 
-			// ── HOOK 3: SUPER-LIKE EFFECT ───────────────────
-			// Super-likes generate 3x more matches nearby in time
-			if (hasSuperLike && superLikeEvents.length > 0) {
-				const matchTemplate = matchEvents.length > 0
-					? matchEvents[0]
-					: events.find(e => e.event === "swipe right") || events[0];
-
+			// HOOK 3: SUPER-LIKE EFFECT — clone 3 extra match events per
+			// super-like, near in time. No flag — discover via funnel
+			// "swipe right where is_super_like=true" → "match received".
+			if (superLikeEvents.length > 0) {
+				const matchTemplate = matchEvents[0] || events[0];
 				superLikeEvents.forEach(sle => {
 					for (let i = 0; i < 3; i++) {
 						events.push({
@@ -604,88 +584,112 @@ const config = {
 							time: dayjs(sle.time).add(chance.integer({ min: 5, max: 120 }), "minutes").toISOString(),
 							user_id: sle.user_id,
 							match_score: chance.integer({ min: 70, max: 99 }),
-							complete_profile: false,
-							super_like_match: true,
-							premium_boost: false,
 						});
 					}
 				});
 			}
 
-			// ── HOOK 4: PREMIUM MATCH BOOST ─────────────────
-			// Premium: 2x matches. Elite: 4x matches + profile viewed (see-who-liked-you).
+			// HOOK 5: GHOSTING CHURN — users with match but no message within
+			// 48hrs lose 80% of post-match events. No flag.
+			// (runs BEFORE premium boost so injected premium matches survive)
+			if (matchEvents.length > 0) {
+				let hasTimely = false;
+				for (const m of matchEvents) {
+					const matchTime = dayjs(m.time);
+					const deadline = matchTime.add(48, "hours");
+					for (const msg of messageSentEvents) {
+						const msgTime = dayjs(msg.time);
+						if (msgTime.isAfter(matchTime) && msgTime.isBefore(deadline)) {
+							hasTimely = true;
+							break;
+						}
+					}
+					if (hasTimely) break;
+				}
+				if (!hasTimely) {
+					const earliestMatch = matchEvents.reduce((min, m) =>
+						dayjs(m.time).isBefore(dayjs(min.time)) ? m : min
+					);
+					const churnAfter = dayjs(earliestMatch.time);
+					for (let i = events.length - 1; i >= 0; i--) {
+						if (dayjs(events[i].time).isAfter(churnAfter) && chance.bool({ likelihood: 80 })) {
+							events.splice(i, 1);
+						}
+					}
+				}
+			}
+
+			// HOOK 4: PREMIUM MATCH BOOST — Premium 2x, Elite 4x match events.
+			// Elite users also get profile-viewed events injected (see-who-liked-you).
+			// Reads subscription from profile. Runs AFTER ghosting churn so
+			// injected matches are not culled.
 			const sub = profile.subscription;
 			if ((sub === "Premium" || sub === "Elite") && matchEvents.length > 0) {
-				const multiplier = sub === "Elite" ? 3 : 1; // +3 = 4x total for Elite, +1 = 2x for Premium
+				// Count surviving match events post-churn
+				const survivingMatches = events.filter(e => e.event === "match received");
+				const baseCount = survivingMatches.length || 1;
+				const targetMultiplier = sub === "Elite" ? 4 : 2;
+				const toAdd = Math.max(0, baseCount * targetMultiplier - baseCount);
 				const matchTemplate = matchEvents[0];
-
-				for (let i = 0; i < matchEvents.length * multiplier; i++) {
-					const sourceMatch = matchEvents[i % matchEvents.length];
+				for (let i = 0; i < toAdd; i++) {
+					const sourceMatch = survivingMatches[i % survivingMatches.length] || matchTemplate;
 					events.push({
 						...matchTemplate,
-						event: "match received",
 						time: dayjs(sourceMatch.time).add(chance.integer({ min: 10, max: 240 }), "minutes").toISOString(),
 						user_id: sourceMatch.user_id,
 						match_score: chance.integer({ min: 65, max: 99 }),
-						complete_profile: false,
-						super_like_match: false,
-						premium_boost: true,
 					});
 				}
-
-				// Elite exclusive: inject "profile viewed" events (see-who-liked-you)
 				if (sub === "Elite") {
 					const viewTemplate = events.find(e => e.event === "profile viewed") || matchTemplate;
-					matchEvents.forEach(m => {
+					survivingMatches.forEach(m => {
 						events.push({
 							...viewTemplate,
 							event: "profile viewed",
 							time: dayjs(m.time).subtract(chance.integer({ min: 10, max: 120 }), "minutes").toISOString(),
 							user_id: m.user_id,
 							viewer_source: "liked_you",
-							premium_boost: true,
 						});
 					});
 				}
 			}
 
-			// ── HOOK 6: BIO + PROMPT POWER USERS ────────────
-			// Users with bio updated AND 3+ prompts get 4x date scheduled
+			// HOOK 6: BIO + PROMPT POWER USERS — bio + 3+ prompts → 3 extra
+			// cloned date events per existing. No flag.
 			if (hasBioUpdated && promptAnsweredCount >= 3) {
 				const dateEvents = events.filter(e => e.event === "date scheduled");
 				if (dateEvents.length > 0) {
 					const dateTemplate = dateEvents[0];
-					const extraDates = dateEvents.length * 3; // +3 = 4x total
 					const venueTypes = ["coffee", "dinner", "drinks", "activity", "virtual"];
-					for (let i = 0; i < extraDates; i++) {
+					for (let i = 0; i < dateEvents.length * 3; i++) {
 						const sourceDate = dateEvents[i % dateEvents.length];
 						events.push({
 							...dateTemplate,
-							event: "date scheduled",
 							time: dayjs(sourceDate.time).add(chance.integer({ min: 1, max: 72 }), "hours").toISOString(),
 							user_id: sourceDate.user_id,
 							venue_type: chance.pickone(venueTypes),
-							complete_profile_power: true,
 						});
 					}
 				}
 			}
 
-			// ── HOOK 7: VALENTINE'S DAY SPIKE (everything part) ─
-			// 3x profile created events during V-Day window (via cloning tagged events)
-			const vdaySignups = events.filter(e => e.event === "profile created" && e.valentines === true);
+			// HOOK 7: VALENTINE'S DAY SPIKE — clone profile-created events during
+			// days 58-63 (3x volume), plus clone premium-upgrade events 5x. No flag.
+			const vdaySignups = events.filter(e =>
+				e.event === "profile created" &&
+				dayjs(e.time).isAfter(VDAY_WINDOW_START) &&
+				dayjs(e.time).isBefore(VDAY_WINDOW_END)
+			);
 			vdaySignups.forEach(signup => {
-				for (let i = 0; i < 2; i++) { // +2 clones = 3x total
+				for (let i = 0; i < 2; i++) {
 					events.push({
 						...signup,
 						time: dayjs(signup.time).add(chance.integer({ min: 1, max: 48 }), "hours").toISOString(),
 						user_id: signup.user_id,
-						valentines: true,
 					});
 				}
 			});
 
-			// 5x premium upgrade events for users active during V-Day window
 			const vdayUpgrades = events.filter(e =>
 				e.event === "premium upgrade" &&
 				dayjs(e.time).isAfter(VDAY_WINDOW_START) &&
@@ -694,74 +698,29 @@ const config = {
 			if (vdayUpgrades.length > 0) {
 				const upgradeTemplate = vdayUpgrades[0];
 				vdayUpgrades.forEach(upgrade => {
-					for (let i = 0; i < 4; i++) { // +4 clones = 5x total
+					for (let i = 0; i < 4; i++) {
 						events.push({
 							...upgradeTemplate,
-							event: "premium upgrade",
 							time: dayjs(upgrade.time).add(chance.integer({ min: 1, max: 24 }), "hours").toISOString(),
 							user_id: upgrade.user_id,
 							plan: upgrade.plan,
 							price_usd: upgrade.price_usd,
-							valentines: true,
 						});
 					}
 				});
 			}
 
-			// ── HOOK 5: GHOSTING CHURN ──────────────────────
-			// Users with match but no message within 48 hours → lose 70% of later events
-			let isGhoster = false;
-			if (matchEvents.length > 0) {
-				// Check if any match has a message within 48 hours
-				let hasTimely = false;
-				for (const m of matchEvents) {
-					const matchTime = dayjs(m.time);
-					const deadline = matchTime.add(48, "hours");
-					for (const msg of messageSentEvents) {
-						const msgTime = dayjs(msg.time);
-						if (msgTime.isAfter(matchTime) && msgTime.isBefore(deadline)) {
-							hasTimely = true;
-							break;
-						}
-					}
-					if (hasTimely) break;
-				}
-
-				if (!hasTimely) {
-					isGhoster = true;
-					// Find earliest match time as churn reference point
-					const earliestMatch = matchEvents.reduce((min, m) =>
-						dayjs(m.time).isBefore(dayjs(min.time)) ? m : min
-					);
-					const churnAfter = dayjs(earliestMatch.time);
-
-					for (let i = events.length - 1; i >= 0; i--) {
-						const evt = events[i];
-						if (dayjs(evt.time).isAfter(churnAfter)) {
-							if (chance.bool({ likelihood: 70 })) {
-								events.splice(i, 1);
-							} else if (evt.event === "app opened") {
-								evt.ghosted = true;
-							}
-						}
-					}
-				}
-			}
-
-			// ── HOOK 8: OFF-APP RETENTION ───────────────────
-			// Users with phone exchange or date in first 14 days: 60% D30 retention
-			// Others: lose events after day 30
+			// HOOK 8: OFF-APP RETENTION — users with phone-exchanged or
+			// date-scheduled in first 14 days get extra cloned app-open + swipe
+			// events past day 30. Non-milestone users lose 80% of post-day-30
+			// events. No flag.
 			if (firstEventTime) {
 				const day30 = dayjs(firstEventTime).add(30, "days");
 				const hasEarlyMilestone = hasPhoneExchangedEarly || hasDateScheduledEarly;
-
 				if (hasEarlyMilestone) {
-					// Good retention: inject extra events after day 30 to sustain engagement
 					const appOpenedTemplate = events.find(e => e.event === "app opened") || events[0];
 					const swipeTemplate = events.find(e => e.event === "swipe right") || events[0];
 					const postDay30Events = events.filter(e => dayjs(e.time).isAfter(day30));
-
-					// If they don't have enough post-day30 events, inject some
 					if (postDay30Events.length < events.length * 0.3) {
 						const retentionCount = Math.floor(events.length * 0.3);
 						for (let i = 0; i < retentionCount; i++) {
@@ -775,14 +734,9 @@ const config = {
 						}
 					}
 				} else {
-					// No milestone: churn after day 30
 					for (let i = events.length - 1; i >= 0; i--) {
-						const evt = events[i];
-						if (dayjs(evt.time).isAfter(day30)) {
-							// Keep ~20% of events (remove ~80%) to simulate natural drop-off
-							if (chance.bool({ likelihood: 80 })) {
-								events.splice(i, 1);
-							}
+						if (dayjs(events[i].time).isAfter(day30) && chance.bool({ likelihood: 80 })) {
+							events.splice(i, 1);
 						}
 					}
 				}