@ak--47/dungeon-master 1.0.0 → 1.2.0

package/dungeons/vertical/community.js

@@ -0,0 +1,794 @@
+import dayjs from "dayjs";
+import utc from "dayjs/plugin/utc.js";
+import "dotenv/config";
+import * as u from "../../lib/utils/utils.js";
+import * as v from "ak-tools";
+
+const SEED = "dm4-community";
+dayjs.extend(utc);
+const chance = u.initChance(SEED);
+const num_users = 5_000;
+const days = 100;
+const NOW = dayjs();
+const DATASET_START = NOW.subtract(days, "days");
+
+/** @typedef  {import("../../types").Dungeon} Config */
+
+// Generate consistent wiki/article IDs at module level
+const wikiIds = v.range(1, 500).map(() => `WIKI_${v.uid(6)}`);
+const communityIds = v.range(1, 30).map(() => `COMM_${v.uid(4)}`);
+
+/**
+ * ===================================================================
+ * DATASET OVERVIEW
+ * ===================================================================
+ *
+ * FanVerse -- a fan wiki and community discussion platform where
+ * users create articles, discuss topics, moderate content, and
+ * build collaborative knowledge bases across fandoms.
+ *
+ * - 5,000 users over 100 days, ~600K events
+ * - Multi-role system: power creators (5%), moderators (8%),
+ *   active contributors (25%), readers (45%), lurkers (17%)
+ * - Core loop: sign up -> search -> read articles -> contribute -> discuss
+ * - Revenue: free / supporter ($4.99, ad-free) / pro ($12.99, analytics+badges)
+ *
+ * Advanced Features:
+ * - Personas: 5 archetypes (power_creator, moderator, active_contributor, reader, lurker)
+ * - Engagement Decay: linear decline with floor
+ * - Subscription: 3-tier with supporter and pro plans
+ * - Attribution: google_search, reddit_referral, youtube_link, organic
+ * - Features: live_discussions (day 25), interactive_polls (day 55)
+ *
+ * Key entities:
+ * - wiki_id: unique wiki article identifier
+ * - community_id: community/fandom grouping
+ * - content_hub: topical category (gaming, anime, movies, tv, comics, music)
+ * - discussion_mode: classic vs live (driven by Feature rollout)
+ */
+
+/**
+ * ===================================================================
+ * ANALYTICS HOOKS (8 hooks)
+ * ===================================================================
+ *
+ * -------------------------------------------------------------------
+ * 1. WEEKEND CONTENT SURGE (event hook)
+ * -------------------------------------------------------------------
+ *
+ * PATTERN: Articles published on weekends (Sat/Sun) have 1.5x
+ * word_count. Creators have more time on weekends to write longer,
+ * more detailed wiki articles.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Weekend vs Weekday Word Count
+ *   - Report type: Insights
+ *   - Event: "article published"
+ *   - Measure: Average of "word_count"
+ *   - Breakdown: "is_weekend"
+ *   - Expected: is_weekend=true should show ~1.5x avg word_count vs false
+ *     (true ~ 2250, false ~ 1500)
+ *
+ * REAL-WORLD ANALOGUE: Community wikis see longer, more thoughtful
+ * contributions on weekends when creators have uninterrupted time.
+ *
+ * -------------------------------------------------------------------
+ * 2. TRENDING TOPIC WINDOW (event hook)
+ * -------------------------------------------------------------------
+ *
+ * PATTERN: During days 35-50, articles in the "gaming" hub get 2x
+ * view_count. Simulates a major game release driving traffic to
+ * gaming wiki pages.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Gaming Hub View Spike
+ *   - Report type: Insights
+ *   - Event: "article viewed"
+ *   - Measure: Average of "view_count"
+ *   - Filter: content_hub = "gaming"
+ *   - Line chart by week
+ *   - Expected: Clear spike during days 35-50 (~2x normal)
+ *
+ *   Report 2: Hub Comparison During Trend Window
+ *   - Report type: Insights
+ *   - Event: "article viewed"
+ *   - Measure: Average of "view_count"
+ *   - Breakdown: "content_hub"
+ *   - Filter: time within trend window
+ *   - Expected: gaming ~2x vs other hubs
+ *
+ * REAL-WORLD ANALOGUE: Major franchise releases (game launches,
+ * movie premieres) drive massive traffic spikes to related wikis.
+ *
+ * -------------------------------------------------------------------
+ * 3. POWER CREATOR ENGAGEMENT LIFT (everything hook)
+ * -------------------------------------------------------------------
+ *
+ * PATTERN: Users who published >20 articles get 3x avg upvote_count
+ * on their content events. Prolific creators earn community trust
+ * and visibility, amplifying their engagement metrics.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Upvote Count by Creator Volume
+ *   - Report type: Insights
+ *   - Event: "upvote given"
+ *   - Measure: Average of "upvote_count"
+ *   - Breakdown: user property "role"
+ *   - Expected: creators (high volume) show ~3x upvote_count
+ *     (creators ~ 15, others ~ 5)
+ *
+ * REAL-WORLD ANALOGUE: Power contributors on platforms like Fandom
+ * and Wikipedia earn disproportionate engagement due to reputation
+ * and content quality.
+ *
+ * -------------------------------------------------------------------
+ * 4. DISCUSSION DEPTH BY CONTRIBUTOR TYPE (everything hook)
+ * -------------------------------------------------------------------
+ *
+ * PATTERN: Active contributors (segment "active_contributor") get
+ * cloned comment_posted events to simulate deeper discussion threads.
+ * Each existing comment has a 50% chance of spawning a follow-up.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Comments Per User by Segment
+ *   - Report type: Insights
+ *   - Event: "comment posted"
+ *   - Measure: Total per user
+ *   - Breakdown: user property "segment"
+ *   - Expected: active_contributor ~1.5x comments vs others
+ *
+ * REAL-WORLD ANALOGUE: Engaged contributors create deeper discussion
+ * threads, replying to comments and fostering community dialogue.
+ *
+ * -------------------------------------------------------------------
+ * 5. EDIT WAR DETECTION (everything hook)
+ * -------------------------------------------------------------------
+ *
+ * PATTERN: Users with >5 rapid article_edited events within a short
+ * window get reduced edit_quality score (set to 1-2 range vs normal
+ * 1-5). Simulates contentious edits degrading quality.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Edit Quality by Volume
+ *   - Report type: Insights
+ *   - Event: "article edited"
+ *   - Measure: Average of "edit_quality"
+ *   - Breakdown: user property "segment"
+ *   - Expected: Users with many edits show lower avg quality
+ *     (high-edit users ~ 1.5 vs normal ~ 3.0)
+ *
+ * REAL-WORLD ANALOGUE: Wiki edit wars (e.g., Wikipedia) degrade
+ * content quality as users repeatedly override each other's changes.
+ *
+ * -------------------------------------------------------------------
+ * 6. LURKER CHURN (everything hook)
+ * -------------------------------------------------------------------
+ *
+ * PATTERN: Users with <5 total events lose 60% of events after
+ * day 10 of their activity. Simulates lurkers quickly losing
+ * interest and churning out.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Event Volume by Segment Over Time
+ *   - Report type: Insights
+ *   - Event: Any event
+ *   - Measure: Total per user
+ *   - Breakdown: user property "segment"
+ *   - Line chart by week
+ *   - Expected: lurker segment drops off sharply after first 10 days
+ *
+ * REAL-WORLD ANALOGUE: Most community platforms see >60% of new
+ * signups become inactive within the first 2-3 weeks.
+ *
+ * -------------------------------------------------------------------
+ * 7. CREATOR PROFILES (user hook)
+ * -------------------------------------------------------------------
+ *
+ * PATTERN: Users with role "creator" get articles_created set to
+ * 50-200 range and reputation_score to 80-100. Moderators get
+ * mid-range reputation. Readers/lurkers stay at defaults.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Reputation Distribution by Role
+ *   - Report type: Insights
+ *   - Event: any event
+ *   - Measure: Average of user property "reputation_score"
+ *   - Breakdown: user property "role"
+ *   - Expected: creator ~ 90, moderator ~ 55, reader ~ 25
+ *
+ *   Report 2: Articles Created by Role
+ *   - Report type: Insights
+ *   - Measure: Average of user property "articles_created"
+ *   - Breakdown: user property "role"
+ *   - Expected: creator ~ 125, others ~ 0
+ *
+ * REAL-WORLD ANALOGUE: Top wiki contributors have hundreds of
+ * articles and high community reputation scores.
+ *
+ * -------------------------------------------------------------------
+ * 8. PRO SUBSCRIBER CONTENT CREATION LIFT (funnel-pre hook)
+ * -------------------------------------------------------------------
+ *
+ * PATTERN: Users with subscription_tier "pro" get 1.5x conversion
+ * rate on the Content Creation funnel. Pro users have analytics and
+ * tools that help them publish more effectively.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *
+ *   Report 1: Content Creation Conversion by Tier
+ *   - Report type: Funnels
+ *   - Steps: "article viewed" -> "article published" -> "comment posted"
+ *   - Breakdown: "subscription_tier" (superProp)
+ *   - Expected: pro ~ 52% vs free ~ 35% conversion
+ *
+ * REAL-WORLD ANALOGUE: Premium wiki tools (analytics dashboards,
+ * badge systems) incentivize more content creation from subscribers.
+ *
+ * ===================================================================
+ * EXPECTED METRICS SUMMARY
+ * ===================================================================
+ *
+ * Hook                          | Metric              | Baseline | Effect  | Ratio
+ * ------------------------------|---------------------|----------|---------|------
+ * Weekend Content Surge         | word_count          | 1500     | 2250    | 1.5x
+ * Trending Topic Window         | view_count (gaming) | 50       | 100     | 2x
+ * Power Creator Engagement      | upvote_count        | 5        | 15      | 3x
+ * Discussion Depth              | comments/user       | 3        | 4.5     | 1.5x
+ * Edit War Detection            | edit_quality        | 3.0      | 1.5     | 0.5x
+ * Lurker Churn                  | events after day 10 | 100%     | 40%     | 0.4x
+ * Creator Profiles              | reputation_score    | 25       | 90      | 3.6x
+ * Pro Content Creation Lift     | funnel conversion   | 35%      | 52%     | 1.5x
+ */
+
+/** @type {Config} */
+const config = {
+	token: "",
+	seed: SEED,
+	numDays: days,
+	numEvents: num_users * 120,
+	numUsers: num_users,
+	hasAnonIds: false,
+	hasSessionIds: true,
+	format: "json",
+	gzip: true,
+	alsoInferFunnels: false,
+	hasLocation: true,
+	hasAndroidDevices: true,
+	hasIOSDevices: true,
+	hasDesktopDevices: true,
+	hasBrowser: false,
+	hasCampaigns: false,
+	isAnonymous: false,
+	hasAdSpend: false,
+	percentUsersBornInDataset: 35,
+	hasAvatar: true,
+	concurrency: 1,
+	writeToDisk: false,
+	scdProps: {
+		contributor_level: {
+			values: ["newcomer", "regular", "trusted", "admin"],
+			frequency: "month",
+			timing: "fuzzy",
+			max: 8
+		}
+	},
+	mirrorProps: {},
+	lookupTables: [],
+
+	// -- Events (18) --------------------------------------------------
+	events: [
+		{
+			event: "account created",
+			weight: 1,
+			isFirstEvent: true,
+			properties: {
+				referral_source: ["organic", "google_search", "reddit_referral", "youtube_link", "friend_invite"],
+			},
+		},
+		{
+			event: "article viewed",
+			weight: 9,
+			properties: {
+				wiki_id: chance.pickone.bind(chance, wikiIds),
+				content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
+				view_count: u.weighNumRange(1, 100, 0.4, 50),
+				time_on_page_sec: u.weighNumRange(5, 600, 0.4, 45),
+				is_weekend: [false],
+			},
+		},
+		{
+			event: "article published",
+			weight: 3,
+			properties: {
+				wiki_id: chance.pickone.bind(chance, wikiIds),
+				content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
+				word_count: u.weighNumRange(200, 5000, 0.4, 1500),
+				has_images: [true, true, true, false],
+				category: ["lore", "character", "episode_guide", "review", "tutorial", "news"],
+				is_weekend: [false],
+				poll_enabled: [false],
+			},
+		},
+		{
+			event: "article edited",
+			weight: 4,
+			properties: {
+				wiki_id: chance.pickone.bind(chance, wikiIds),
+				content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
+				edit_type: ["content", "formatting", "grammar", "citation", "revert"],
+				edit_quality: u.weighNumRange(1, 5, 0.8, 3),
+				chars_changed: u.weighNumRange(5, 2000, 0.3, 150),
+			},
+		},
+		{
+			event: "discussion posted",
+			weight: 5,
+			properties: {
+				community_id: chance.pickone.bind(chance, communityIds),
+				content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
+				topic_type: ["theory", "question", "news", "review", "recommendation", "debate"],
+				reply_count: u.weighNumRange(0, 50, 0.3, 5),
+				discussion_mode: ["classic"],
+			},
+		},
+		{
+			event: "comment posted",
+			weight: 6,
+			properties: {
+				community_id: chance.pickone.bind(chance, communityIds),
+				content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
+				comment_length: u.weighNumRange(10, 500, 0.4, 80),
+				is_reply: [true, true, false],
+				discussion_mode: ["classic"],
+			},
+		},
+		{
+			event: "upvote given",
+			weight: 7,
+			properties: {
+				content_type: ["article", "article", "discussion", "comment"],
+				content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
+				upvote_count: u.weighNumRange(1, 10, 0.5, 5),
+			},
+		},
+		{
+			event: "search performed",
+			weight: 6,
+			properties: {
+				search_term: ["walkthrough", "character list", "ending explained", "tier list", "release date", "easter eggs", "best builds", "lore timeline", "voice actors", "soundtrack"],
+				results_count: u.weighNumRange(0, 50, 0.5, 12),
+				content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
+			},
+		},
+		{
+			event: "wiki page created",
+			weight: 2,
+			properties: {
+				wiki_id: chance.pickone.bind(chance, wikiIds),
+				content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
+				page_type: ["character", "location", "item", "episode", "concept", "organization"],
+				word_count: u.weighNumRange(100, 3000, 0.4, 500),
+			},
+		},
+		{
+			event: "media uploaded",
+			weight: 2,
+			properties: {
+				media_type: ["image", "image", "image", "gif", "video_clip", "screenshot"],
+				file_size_kb: u.weighNumRange(50, 5000, 0.3, 500),
+				content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
+			},
+		},
+		{
+			event: "moderation action",
+			weight: 2,
+			properties: {
+				action_type: ["warn", "edit_revert", "content_removal", "user_mute", "spam_flag", "lock_thread"],
+				severity: ["low", "low", "medium", "medium", "high"],
+				content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
+				resolution_time_hours: u.weighNumRange(0.1, 48, 0.3, 2),
+			},
+		},
+		{
+			event: "user followed",
+			weight: 3,
+			properties: {
+				follow_source: ["profile", "article", "discussion", "recommendation"],
+			},
+		},
+		{
+			event: "notification received",
+			weight: 6,
+			properties: {
+				notification_type: ["reply", "reply", "mention", "upvote", "follow", "article_update", "moderation"],
+				channel: ["push", "push", "email", "in_app"],
+				opened: [true, true, true, false],
+			},
+		},
+		{
+			event: "support ticket created",
+			weight: 1,
+			properties: {
+				category: ["bug_report", "content_dispute", "account_issue", "feature_request", "abuse_report", "other"],
+				priority: ["low", "low", "medium", "medium", "high"],
+				resolution_hours: u.weighNumRange(1, 96, 0.4, 24),
+			},
+		},
+		{
+			event: "profile updated",
+			weight: 2,
+			properties: {
+				field_updated: ["avatar", "bio", "display_name", "preferred_hub", "notification_settings", "badges"],
+			},
+		},
+		{
+			event: "app session",
+			weight: 8,
+			properties: {
+				session_duration_sec: u.weighNumRange(10, 3600, 0.4, 180),
+				pages_viewed: u.weighNumRange(1, 30, 0.5, 5),
+			},
+		},
+		{
+			event: "report submitted",
+			weight: 1,
+			properties: {
+				report_type: ["spam", "harassment", "misinformation", "vandalism", "copyright", "other"],
+				content_type: ["article", "comment", "discussion", "media"],
+			},
+		},
+		{
+			event: "account deactivated",
+			weight: 1,
+			isChurnEvent: true,
+			returnLikelihood: 0.15,
+			isStrictEvent: true,
+			properties: {
+				reason: ["lost_interest", "toxicity", "no_time", "switched_platform", "privacy_concern"],
+			},
+		},
+	],
+
+	// -- Funnels (5) --------------------------------------------------
+	funnels: [
+		{
+			name: "Onboarding Flow",
+			sequence: ["account created", "search performed", "article viewed", "discussion posted"],
+			conversionRate: 40,
+			order: "sequential",
+			isFirstFunnel: true,
+			timeToConvert: 72,
+			weight: 3,
+		},
+		{
+			name: "Content Creation",
+			sequence: ["article viewed", "article published", "comment posted"],
+			conversionRate: 35,
+			order: "sequential",
+			timeToConvert: 48,
+			weight: 5,
+		},
+		{
+			name: "Engagement Loop",
+			sequence: ["article viewed", "upvote given", "comment posted", "discussion posted"],
+			conversionRate: 30,
+			order: "sequential",
+			timeToConvert: 96,
+			weight: 4,
+		},
+		{
+			name: "Creator to Supporter",
+			sequence: ["article published", "profile updated", "notification received"],
+			conversionRate: 45,
+			order: "sequential",
+			timeToConvert: 168,
+			weight: 2,
+		},
+		{
+			name: "Moderation Pipeline",
+			sequence: ["report submitted", "moderation action"],
+			conversionRate: 60,
+			order: "sequential",
+			timeToConvert: 48,
+			weight: 2,
+		},
+	],
+
+	// -- SuperProps ----------------------------------------------------
+	superProps: {
+		subscription_tier: ["free", "free", "free", "free", "supporter", "pro"],
+		platform: ["ios", "android", "web"],
+		content_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
+	},
+
+	// -- UserProps -----------------------------------------------------
+	userProps: {
+		role: ["reader", "reader", "reader", "reader", "reader", "reader", "contributor", "contributor", "moderator", "creator"],
+		contributor_level: ["newcomer"],
+		articles_created: [0],
+		reputation_score: u.weighNumRange(0, 100, 0.3, 25),
+		preferred_hub: ["gaming", "anime", "movies", "tv", "comics", "music"],
+	},
+
+	// -- Phase 2: Personas --------------------------------------------
+	personas: [
+		{
+			name: "power_creator",
+			weight: 5,
+			eventMultiplier: 8.0,
+			conversionModifier: 2.0,
+			churnRate: 0.01,
+			properties: {
+				role: "creator",
+				segment: "power_creator",
+			},
+		},
+		{
+			name: "moderator",
+			weight: 8,
+			eventMultiplier: 3.0,
+			conversionModifier: 1.5,
+			churnRate: 0.02,
+			properties: {
+				role: "moderator",
+				segment: "moderator",
+			},
+		},
+		{
+			name: "active_contributor",
+			weight: 25,
+			eventMultiplier: 1.5,
+			conversionModifier: 1.0,
+			churnRate: 0.05,
+			properties: {
+				role: "contributor",
+				segment: "active_contributor",
+			},
+		},
+		{
+			name: "reader",
+			weight: 45,
+			eventMultiplier: 0.3,
+			conversionModifier: 0.5,
+			churnRate: 0.12,
+			properties: {
+				role: "reader",
+				segment: "reader",
+			},
+		},
+		{
+			name: "lurker",
+			weight: 17,
+			eventMultiplier: 0.1,
+			conversionModifier: 0.2,
+			churnRate: 0.5,
+			properties: {
+				role: "reader",
+				segment: "lurker",
+			},
+			activeWindow: { maxDays: 21 },
+		},
+	],
+
+	// -- Phase 2: Subscription ----------------------------------------
+	subscription: {
+		plans: [
+			{ name: "free", price: 0, default: true },
+			{ name: "supporter", price: 4.99 },
+			{ name: "pro", price: 12.99 },
+		],
+		lifecycle: {
+			trialToPayRate: 0.25,
+			upgradeRate: 0.06,
+			downgradeRate: 0.04,
+			churnRate: 0.06,
+			winBackRate: 0.08,
+			winBackDelay: 21,
+			paymentFailureRate: 0.02,
+		},
+	},
+
+	// -- Phase 2: Attribution -----------------------------------------
+	attribution: {
+		model: "last_touch",
+		window: 7,
+		campaigns: [
+			{
+				name: "google_search",
+				source: "google",
+				medium: "organic",
+				activeDays: [0, 100],
+				dailyBudget: [100, 400],
+				acquisitionRate: 0.03,
+				userPersonaBias: { reader: 0.5, lurker: 0.3 },
+			},
+			{
+				name: "reddit_referral",
+				source: "reddit",
+				medium: "referral",
+				activeDays: [0, 100],
+				dailyBudget: [50, 200],
+				acquisitionRate: 0.02,
+				userPersonaBias: { active_contributor: 0.5, moderator: 0.3 },
+			},
+			{
+				name: "youtube_link",
+				source: "youtube",
+				medium: "referral",
+				activeDays: [0, 100],
+				dailyBudget: [75, 250],
+				acquisitionRate: 0.02,
+				userPersonaBias: { lurker: 0.5, reader: 0.3 },
+			},
+		],
+		organicRate: 0.35,
+	},
+
+	// -- Phase 2: Engagement Decay ------------------------------------
+	engagementDecay: {
+		model: "linear",
+		halfLife: 60,
+		floor: 0.15,
+	},
+
+	// -- Phase 2: Features --------------------------------------------
+	features: [
+		{
+			name: "live_discussions",
+			launchDay: 25,
+			adoptionCurve: "fast",
+			property: "discussion_mode",
+			values: ["classic", "live"],
+			defaultBefore: "classic",
+			affectsEvents: ["discussion posted", "comment posted"],
+		},
+		{
+			name: "interactive_polls",
+			launchDay: 55,
+			adoptionCurve: { k: 0.1, midpoint: 20 },
+			property: "poll_enabled",
+			values: [false, true],
+			defaultBefore: false,
+			affectsEvents: ["article published"],
+		},
+	],
+
+	// -- Hook Function ------------------------------------------------
+	hook: function (record, type, meta) {
+		// -- HOOK 7: CREATOR PROFILES (user) --------------------------
+		// Creators get high articles_created and reputation. Moderators
+		// get mid-range reputation. Readers/lurkers stay at defaults.
+		if (type === "user") {
+			if (record.role === "creator") {
+				record.articles_created = chance.integer({ min: 50, max: 200 });
+				record.reputation_score = chance.integer({ min: 80, max: 100 });
+				record.contributor_level = "admin";
+			} else if (record.role === "moderator") {
+				record.articles_created = chance.integer({ min: 10, max: 50 });
+				record.reputation_score = chance.integer({ min: 40, max: 70 });
+				record.contributor_level = "trusted";
+			} else if (record.role === "contributor") {
+				record.articles_created = chance.integer({ min: 1, max: 15 });
+				record.reputation_score = chance.integer({ min: 15, max: 50 });
+				record.contributor_level = "regular";
+			} else {
+				record.articles_created = 0;
+				record.reputation_score = chance.integer({ min: 0, max: 20 });
+				record.contributor_level = "newcomer";
+			}
+		}
+
+		// -- HOOK 8: PRO SUBSCRIBER CONTENT CREATION LIFT (funnel-pre)
+		// Pro subscribers convert 1.5x better through content creation.
+		if (type === "funnel-pre") {
+			if (meta && meta.profile) {
+				const tier = meta.profile.subscription_tier;
+				if (tier === "pro") {
+					record.conversionRate = Math.min(record.conversionRate * 1.5, 95);
+				} else if (tier === "supporter") {
+					record.conversionRate = Math.min(record.conversionRate * 1.2, 90);
+				}
+			}
+		}
+
+		// -- HOOK 1: WEEKEND CONTENT SURGE (event) --------------------
+		// Articles published on weekends get 1.5x word_count.
+		if (type === "event") {
+			if (record.event === "article published" || record.event === "article viewed") {
+				const dow = dayjs(record.time).day();
+				if (dow === 0 || dow === 6) {
+					record.is_weekend = true;
+					if (record.word_count) {
+						record.word_count = Math.floor(record.word_count * 1.5);
+					}
+				}
+			}
+
+			// -- HOOK 2: TRENDING TOPIC WINDOW (event) ----------------
+			// Days 35-50: gaming hub articles get 2x view_count.
+			const TREND_START = DATASET_START.add(35, "days");
+			const TREND_END = DATASET_START.add(50, "days");
+			const eventTime = dayjs(record.time);
+			if (record.event === "article viewed" && eventTime.isAfter(TREND_START) && eventTime.isBefore(TREND_END)) {
+				if (record.content_hub === "gaming") {
+					record.view_count = Math.floor((record.view_count || 50) * 2);
+				}
+			}
+		}
+
+		// -- EVERYTHING HOOKS -----------------------------------------
+		if (type === "everything") {
+			const events = record;
+			if (!events.length) return record;
+
+			// -- HOOK 3: POWER CREATOR ENGAGEMENT LIFT ----------------
+			// Users with >20 article_published events get 3x upvote_count.
+			let publishCount = 0;
+			events.forEach(e => {
+				if (e.event === "article published") publishCount++;
+			});
+
+			if (publishCount > 20) {
+				events.forEach(e => {
+					if (e.event === "upvote given" && e.upvote_count) {
+						e.upvote_count = Math.floor(e.upvote_count * 3);
+					}
+				});
+			}
+
+			// -- HOOK 4: DISCUSSION DEPTH BY CONTRIBUTOR TYPE ---------
+			// Active contributors get cloned comment_posted events.
+			if (meta && meta.profile && meta.profile.segment === "active_contributor") {
+				const templateComment = events.find(e => e.event === "comment posted");
+				if (templateComment) {
+					const existingComments = events.filter(e => e.event === "comment posted");
+					existingComments.forEach(c => {
+						if (chance.bool({ likelihood: 50 })) {
+							events.push({
+								...templateComment,
+								time: dayjs(c.time).add(chance.integer({ min: 1, max: 120 }), "minutes").toISOString(),
+								user_id: c.user_id,
+								is_reply: true,
+								comment_length: chance.integer({ min: 20, max: 300 }),
+							});
+						}
+					});
+				}
+			}
+
+			// -- HOOK 5: EDIT WAR DETECTION ---------------------------
+			// Users with >5 article_edited events get reduced edit_quality.
+			const editEvents = events.filter(e => e.event === "article edited");
+			if (editEvents.length > 5) {
+				editEvents.forEach(e => {
+					e.edit_quality = chance.floating({ min: 1.0, max: 2.0, fixed: 1 });
+				});
+			}
+
+			// -- HOOK 6: LURKER CHURN ---------------------------------
+			// Users with <5 total events lose 60% after day 10.
+			if (events.length < 5 && events.length > 0) {
+				const firstEventTime = dayjs(events[0].time);
+				const cutoff = firstEventTime.add(10, "days");
+				for (let i = events.length - 1; i >= 0; i--) {
+					if (dayjs(events[i].time).isAfter(cutoff) && chance.bool({ likelihood: 60 })) {
+						events.splice(i, 1);
+					}
+				}
+			}
+
+			return record;
+		}
+
+		return record;
+	},
+};
+
+export default config;