@adtrackify/at-tracking-event-types 4.45.0 → 4.47.0

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Files changed (41) hide show
  1. package/dist/cjs/__tests__/measure-alias-map.spec.js +100 -4
  2. package/dist/cjs/__tests__/measure-alias-map.spec.js.map +1 -1
  3. package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js +8 -973
  4. package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
  5. package/dist/cjs/types/api/measures/definitions/measure-definitions.js +6 -6
  6. package/dist/cjs/types/api/measures/definitions/measure-definitions.js.map +1 -1
  7. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +48 -841
  8. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  9. package/dist/cjs/types/api/measures/deprecated-measures.d.ts +78 -0
  10. package/dist/cjs/types/api/measures/deprecated-measures.js +83 -0
  11. package/dist/cjs/types/api/measures/deprecated-measures.js.map +1 -0
  12. package/dist/cjs/types/api/measures/index.d.ts +1 -0
  13. package/dist/cjs/types/api/measures/index.js +1 -0
  14. package/dist/cjs/types/api/measures/index.js.map +1 -1
  15. package/dist/cjs/types/api/measures/measure-alias-map.d.ts +7 -4
  16. package/dist/cjs/types/api/measures/measure-alias-map.js +95 -24
  17. package/dist/cjs/types/api/measures/measure-alias-map.js.map +1 -1
  18. package/dist/cjs/types/api/measures/measures.d.ts +0 -76
  19. package/dist/cjs/types/api/measures/measures.js +0 -76
  20. package/dist/cjs/types/api/measures/measures.js.map +1 -1
  21. package/dist/esm/__tests__/measure-alias-map.spec.js +100 -4
  22. package/dist/esm/__tests__/measure-alias-map.spec.js.map +1 -1
  23. package/dist/esm/types/api/measures/definitions/core-measure-definitions.js +8 -973
  24. package/dist/esm/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
  25. package/dist/esm/types/api/measures/definitions/measure-definitions.js +6 -6
  26. package/dist/esm/types/api/measures/definitions/measure-definitions.js.map +1 -1
  27. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +49 -842
  28. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  29. package/dist/esm/types/api/measures/deprecated-measures.d.ts +78 -0
  30. package/dist/esm/types/api/measures/deprecated-measures.js +80 -0
  31. package/dist/esm/types/api/measures/deprecated-measures.js.map +1 -0
  32. package/dist/esm/types/api/measures/index.d.ts +1 -0
  33. package/dist/esm/types/api/measures/index.js +1 -0
  34. package/dist/esm/types/api/measures/index.js.map +1 -1
  35. package/dist/esm/types/api/measures/measure-alias-map.d.ts +7 -4
  36. package/dist/esm/types/api/measures/measure-alias-map.js +95 -24
  37. package/dist/esm/types/api/measures/measure-alias-map.js.map +1 -1
  38. package/dist/esm/types/api/measures/measures.d.ts +0 -76
  39. package/dist/esm/types/api/measures/measures.js +0 -76
  40. package/dist/esm/types/api/measures/measures.js.map +1 -1
  41. package/package.json +1 -1
package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js CHANGED
@@ -164,53 +164,7 @@ exports.CORE_MEASURES_MAP = {
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  tooltip: 'What percentage of your revenue is spent on advertising. Lower is better—it means more revenue per ad dollar.',
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  formulaDisplay: '(Total Ad Spend ÷ Total Revenue) × 100',
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  formula: '(spend / total_revenue) * 100',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_MER_NET, measures_js_1.MEASURE.CORE_MER_GROSS, measures_js_1.MEASURE.CORE_ROAS_TOTAL],
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- },
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- [measures_js_1.MEASURE.CORE_MER_NET]: {
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- title: 'MER (Net Sales)',
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- shortTitle: 'MER Net',
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- description: 'Marketing Efficiency Ratio using Net Sales.',
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- sumPrefix: '',
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- sumSuffix: '%',
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- avgPrefix: '',
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- avgSuffix: '%',
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- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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- measure: measures_js_1.MEASURE.CORE_MER_NET,
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- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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- decimalPlaces: 2,
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- useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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- deprecated: true,
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- hideFromUI: true,
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- tooltip: 'What percentage of net sales (after discounts and refunds) is spent on advertising.',
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- formulaDisplay: '(Total Ad Spend ÷ Net Sales) × 100',
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- formula: '(spend / net_sales) * 100',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_MER, measures_js_1.MEASURE.CORE_MER_GROSS, measures_js_1.MEASURE.CORE_ROAS_NET],
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- },
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- [measures_js_1.MEASURE.CORE_MER_GROSS]: {
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- title: 'MER (Gross Sales)',
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- shortTitle: 'MER Gross',
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- description: 'Marketing Efficiency Ratio using Gross Sales.',
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- sumPrefix: '',
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- sumSuffix: '%',
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- avgPrefix: '',
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- avgSuffix: '%',
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- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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- measure: measures_js_1.MEASURE.CORE_MER_GROSS,
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- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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- decimalPlaces: 2,
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- useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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- deprecated: true,
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- hideFromUI: true,
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- tooltip: 'What percentage of gross sales (before discounts and refunds) is spent on advertising.',
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- formulaDisplay: '(Total Ad Spend ÷ Gross Sales) × 100',
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- formula: '(spend / gross_sales) * 100',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_MER, measures_js_1.MEASURE.CORE_MER_NET, measures_js_1.MEASURE.CORE_ROAS_GROSS],
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_TOTAL],
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  },
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  [measures_js_1.MEASURE.CORE_ROAS_TOTAL]: {
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  title: 'Return on Ad Spend',
@@ -232,99 +186,7 @@ exports.CORE_MEASURES_MAP = {
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  tooltip: 'How much revenue you earn for every dollar spent on advertising. A 3x ROAS means $3 revenue per $1 spent.',
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  formulaDisplay: 'Total Revenue ÷ Total Ad Spend',
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  formula: 'total_revenue / spend',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_GROSS, measures_js_1.MEASURE.CORE_ROAS_NET, measures_js_1.MEASURE.CORE_CPA, measures_js_1.MEASURE.CORE_MER],
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- },
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- [measures_js_1.MEASURE.CORE_ROAS_GROSS]: {
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- title: 'ROAS (Gross Sales)',
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- shortTitle: 'ROAS Gross',
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- description: 'Gross Sales divided by Total Ad Spend.',
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- sumPrefix: '',
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- sumSuffix: 'x',
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- avgPrefix: '',
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- avgSuffix: 'x',
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- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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- measure: measures_js_1.MEASURE.CORE_ROAS_GROSS,
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- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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- valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
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- decimalPlaces: 2,
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- useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- deprecated: true,
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- hideFromUI: true,
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- tooltip: 'Return on ad spend using gross sales (before discounts and refunds are applied).',
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- formulaDisplay: 'Gross Sales ÷ Total Ad Spend',
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- formula: 'gross_sales / spend',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_TOTAL, measures_js_1.MEASURE.CORE_ROAS_NET, measures_js_1.MEASURE.CORE_MER_GROSS],
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- },
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- [measures_js_1.MEASURE.CORE_ROAS_NET]: {
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- title: 'ROAS (Net Sales)',
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- shortTitle: 'ROAS Net',
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- description: 'Net Sales divided by Total Ad Spend.',
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- sumPrefix: '',
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- sumSuffix: 'x',
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- avgPrefix: '',
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- avgSuffix: 'x',
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- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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- measure: measures_js_1.MEASURE.CORE_ROAS_NET,
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- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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- valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
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- decimalPlaces: 2,
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- useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- deprecated: true,
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- hideFromUI: true,
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- tooltip: 'Return on ad spend using net sales (after discounts and refunds). Most accurate for true profitability.',
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- formulaDisplay: 'Net Sales ÷ Total Ad Spend',
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- formula: 'net_sales / spend',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_TOTAL, measures_js_1.MEASURE.CORE_ROAS_GROSS, measures_js_1.MEASURE.CORE_MER_NET],
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- },
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- [measures_js_1.MEASURE.CORE_SPEND_GROSS_PERCENT]: {
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- title: 'Ad Spend % of Gross Sales',
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- shortTitle: 'Spend % Gross',
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- description: 'The percentage of gross sales that were spent on ads.',
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- sumPrefix: '',
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- sumSuffix: '%',
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- avgPrefix: '',
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- avgSuffix: '%',
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- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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- measure: measures_js_1.MEASURE.CORE_SPEND_GROSS_PERCENT,
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- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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- decimalPlaces: 2,
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- useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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- deprecated: true,
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- hideFromUI: true,
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- tooltip: 'What portion of your gross sales goes toward advertising costs. Lower is more efficient.',
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- formulaDisplay: '(Ad Spend ÷ Gross Sales) × 100',
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- formula: '(spend / gross_sales) * 100',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_SPEND_NET_PERCENT, measures_js_1.MEASURE.CORE_MER_GROSS],
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- },
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- [measures_js_1.MEASURE.CORE_SPEND_NET_PERCENT]: {
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- title: 'Ad Spend % of Net Sales',
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- shortTitle: 'Spend % Net',
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- description: 'The percentage of net sales that were spent on ads.',
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- sumPrefix: '',
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- sumSuffix: '%',
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- avgPrefix: '',
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- avgSuffix: '%',
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- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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- measure: measures_js_1.MEASURE.CORE_SPEND_NET_PERCENT,
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- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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- decimalPlaces: 2,
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- useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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- deprecated: true,
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- hideFromUI: true,
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- tooltip: 'What portion of your net sales goes toward advertising costs. Lower is more efficient.',
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- formulaDisplay: '(Ad Spend ÷ Net Sales) × 100',
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- formula: '(spend / net_sales) * 100',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_SPEND_GROSS_PERCENT, measures_js_1.MEASURE.CORE_MER_NET],
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_CPA, measures_js_1.MEASURE.CORE_MER],
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  },
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  [measures_js_1.MEASURE.CORE_RAAD]: {
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  title: 'Revenue After Ad Spend',
@@ -345,53 +207,7 @@ exports.CORE_MEASURES_MAP = {
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  tooltip: 'Revenue remaining after subtracting advertising costs. A quick measure of marketing profitability.',
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  formulaDisplay: 'Total Revenue − Ad Spend',
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  formula: 'total_revenue - spend',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD_GROSS, measures_js_1.MEASURE.CORE_RAAD_NET, measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT],
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- },
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- [measures_js_1.MEASURE.CORE_RAAD_GROSS]: {
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- title: 'RAAD (Gross Sales)',
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- shortTitle: 'RAAD Gross',
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- description: 'Gross Sales minus Ad Spend.',
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- sumPrefix: '$',
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- sumSuffix: '',
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- avgPrefix: '$',
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- avgSuffix: '',
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- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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- measure: measures_js_1.MEASURE.CORE_RAAD_GROSS,
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- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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- decimalPlaces: 2,
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- useCompactNotation: true,
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- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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- deprecated: true,
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- hideFromUI: true,
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- tooltip: 'Gross sales remaining after subtracting advertising costs.',
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- formulaDisplay: 'Gross Sales − Ad Spend',
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- formula: 'gross_sales - spend',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD, measures_js_1.MEASURE.CORE_RAAD_NET, measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT],
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- },
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- [measures_js_1.MEASURE.CORE_RAAD_NET]: {
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- title: 'RAAD (Net Sales)',
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- shortTitle: 'RAAD Net',
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- description: 'Net Sales minus Ad Spend.',
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- sumPrefix: '$',
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- sumSuffix: '',
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- avgPrefix: '$',
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- avgSuffix: '',
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- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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- measure: measures_js_1.MEASURE.CORE_RAAD_NET,
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- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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- decimalPlaces: 2,
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- useCompactNotation: true,
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- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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- deprecated: true,
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- hideFromUI: true,
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- tooltip: 'Net sales remaining after subtracting advertising costs. Most conservative RAAD calculation.',
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- formulaDisplay: 'Net Sales − Ad Spend',
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- formula: 'net_sales - spend',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD, measures_js_1.MEASURE.CORE_RAAD_GROSS, measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT],
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT],
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  },
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  [measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT]: {
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  title: 'RAAD % of Total Revenue',
@@ -412,53 +228,7 @@ exports.CORE_MEASURES_MAP = {
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  tooltip: 'What percentage of total revenue remains after ad spend. Higher is better.',
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  formulaDisplay: '(RAAD ÷ Total Revenue) × 100',
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  formula: '(raad / total_revenue) * 100',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD, measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT, measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT],
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- },
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- [measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT]: {
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- title: 'RAAD % of Gross Sales',
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- shortTitle: 'RAAD % Gross',
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- description: 'RAAD as a percentage of Gross Sales.',
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- sumPrefix: '',
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- sumSuffix: '%',
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- avgPrefix: '',
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- avgSuffix: '%',
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- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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- measure: measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT,
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- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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- decimalPlaces: 2,
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- useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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- deprecated: true,
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- hideFromUI: true,
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- tooltip: 'What percentage of gross sales remains after ad spend.',
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- formulaDisplay: '(RAAD Gross ÷ Gross Sales) × 100',
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- formula: '(raad_gross / gross_sales) * 100',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD_GROSS, measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT, measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT],
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- },
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- [measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT]: {
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- title: 'RAAD % of Net Sales',
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- shortTitle: 'RAAD % Net',
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- description: 'RAAD as a percentage of Net Sales.',
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- sumPrefix: '',
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- sumSuffix: '%',
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- avgPrefix: '',
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- avgSuffix: '%',
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- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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- measure: measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT,
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- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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- decimalPlaces: 2,
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- useCompactNotation: false,
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- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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- deprecated: true,
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- hideFromUI: true,
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- tooltip: 'What percentage of net sales remains after ad spend.',
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- formulaDisplay: '(RAAD Net ÷ Net Sales) × 100',
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- formula: '(raad_net / net_sales) * 100',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD_NET, measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT, measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT],
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD],
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  },
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  [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD]: {
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  title: 'New Customer Revenue After Ad Spend',
@@ -479,53 +249,7 @@ exports.CORE_MEASURES_MAP = {
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  tooltip: 'Revenue from new customers minus the ad spend to acquire them.',
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  formulaDisplay: 'New Customer Revenue − Ad Spend',
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  formula: 'nc_revenue - spend',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET],
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- },
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- [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS]: {
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- title: 'NC RAAD (Gross Sales)',
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- shortTitle: 'NC RAAD Gross',
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- description: 'New Customer Gross Sales minus Ad Spend.',
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- sumPrefix: '$',
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- sumSuffix: '',
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- avgPrefix: '$',
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- avgSuffix: '',
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- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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- measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS,
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- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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- decimalPlaces: 2,
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- useCompactNotation: true,
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- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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- deprecated: true,
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- hideFromUI: true,
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- tooltip: 'Gross sales from new customers minus ad spend.',
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- formulaDisplay: 'NC Gross Sales − Ad Spend',
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- formula: 'nc_gross_sales - spend',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET],
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- },
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- [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET]: {
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- title: 'NC RAAD (Net Sales)',
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- shortTitle: 'NC RAAD Net',
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- description: 'New Customer Net Sales minus Ad Spend.',
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- sumPrefix: '$',
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- sumSuffix: '',
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- avgPrefix: '$',
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- avgSuffix: '',
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- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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- measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET,
517
- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
518
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
519
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
520
- decimalPlaces: 2,
521
- useCompactNotation: true,
522
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
523
- deprecated: true,
524
- hideFromUI: true,
525
- tooltip: 'Net sales from new customers minus ad spend. Most conservative NC RAAD calculation.',
526
- formulaDisplay: 'NC Net Sales − Ad Spend',
527
- formula: 'nc_net_sales - spend',
528
- relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS],
252
+ relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT],
529
253
  },
530
254
  [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT]: {
531
255
  title: 'NC RAAD % of Total Revenue',
@@ -548,52 +272,6 @@ exports.CORE_MEASURES_MAP = {
548
272
  formula: '(nc_raad / total_revenue) * 100',
549
273
  relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD, measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT],
550
274
  },
551
- [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS_PERCENT]: {
552
- title: 'NC RAAD % of Gross Sales',
553
- shortTitle: 'NC RAAD % Gross',
554
- description: 'NC-RAAD as a percentage of Gross Sales.',
555
- sumPrefix: '',
556
- sumSuffix: '%',
557
- avgPrefix: '',
558
- avgSuffix: '%',
559
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
560
- measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS_PERCENT,
561
- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
562
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
563
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
564
- decimalPlaces: 2,
565
- useCompactNotation: false,
566
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
567
- deprecated: true,
568
- hideFromUI: true,
569
- tooltip: 'What percentage of gross sales remains after new customer acquisition costs.',
570
- formulaDisplay: '(NC RAAD Gross ÷ Gross Sales) × 100',
571
- formula: '(nc_raad_gross / gross_sales) * 100',
572
- relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS, measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT],
573
- },
574
- [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET_PERCENT]: {
575
- title: 'NC RAAD % of Net Sales',
576
- shortTitle: 'NC RAAD % Net',
577
- description: 'NC-RAAD as a percentage of Net Sales.',
578
- sumPrefix: '',
579
- sumSuffix: '%',
580
- avgPrefix: '',
581
- avgSuffix: '%',
582
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
583
- measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET_PERCENT,
584
- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
585
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
586
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
587
- decimalPlaces: 2,
588
- useCompactNotation: false,
589
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
590
- deprecated: true,
591
- hideFromUI: true,
592
- tooltip: 'What percentage of net sales remains after new customer acquisition costs.',
593
- formulaDisplay: '(NC RAAD Net ÷ Net Sales) × 100',
594
- formula: '(nc_raad_net / net_sales) * 100',
595
- relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET, measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT],
596
- },
597
275
  [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL]: {
598
276
  title: 'New Customer Return on Ad Spend',
599
277
  shortTitle: 'NC ROAS',
@@ -614,53 +292,7 @@ exports.CORE_MEASURES_MAP = {
614
292
  tooltip: 'Revenue from new customers per dollar spent on advertising. Key metric for customer acquisition efficiency.',
615
293
  formulaDisplay: 'New Customer Revenue ÷ Ad Spend',
616
294
  formula: 'nc_revenue / spend',
617
- relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_TOTAL, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CPA, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_NET],
618
- },
619
- [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS]: {
620
- title: 'NC ROAS (Gross Sales)',
621
- shortTitle: 'NC ROAS Gross',
622
- description: 'New Customer Gross Sales divided by Ad Spend.',
623
- sumPrefix: '',
624
- sumSuffix: 'x',
625
- avgPrefix: '',
626
- avgSuffix: 'x',
627
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
628
- measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS,
629
- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
630
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
631
- valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
632
- decimalPlaces: 2,
633
- useCompactNotation: false,
634
- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
635
- deprecated: true,
636
- hideFromUI: true,
637
- tooltip: 'Gross sales from new customers per dollar spent on advertising.',
638
- formulaDisplay: 'NC Gross Sales ÷ Ad Spend',
639
- formula: 'nc_gross_sales / spend',
640
- relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_NET, measures_js_1.MEASURE.CORE_ROAS_GROSS],
641
- },
642
- [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_NET]: {
643
- title: 'NC ROAS (Net Sales)',
644
- shortTitle: 'NC ROAS Net',
645
- description: 'New Customer Net Sales divided by Ad Spend.',
646
- sumPrefix: '',
647
- sumSuffix: 'x',
648
- avgPrefix: '',
649
- avgSuffix: 'x',
650
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
651
- measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_NET,
652
- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
653
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
654
- valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
655
- decimalPlaces: 2,
656
- useCompactNotation: false,
657
- applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
658
- deprecated: true,
659
- hideFromUI: true,
660
- tooltip: 'Net sales from new customers per dollar spent on advertising. Most accurate for true acquisition profitability.',
661
- formulaDisplay: 'NC Net Sales ÷ Ad Spend',
662
- formula: 'nc_net_sales / spend',
663
- relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS, measures_js_1.MEASURE.CORE_ROAS_NET],
295
+ relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_TOTAL, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CPA],
664
296
  },
665
297
  [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER]: {
666
298
  title: 'New Customer Marketing Efficiency Ratio',
@@ -681,421 +313,7 @@ exports.CORE_MEASURES_MAP = {
681
313
  tooltip: 'What percentage of new customer revenue is spent on advertising. Lower is better.',
682
314
  formulaDisplay: '(Ad Spend ÷ NC Revenue) × 100',
683
315
  formula: '(spend / nc_revenue) * 100',
684
- relatedMeasures: [measures_js_1.MEASURE.CORE_MER, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_GROSS, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_NET],
685
- },
686
- [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_GROSS]: {
687
- title: 'NC MER (Gross Sales)',
688
- shortTitle: 'NC MER Gross',
689
- description: 'Marketing Efficiency Ratio using New Customer Gross Sales.',
690
- sumPrefix: '',
691
- sumSuffix: '%',
692
- avgPrefix: '',
693
- avgSuffix: '%',
694
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
695
- measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_GROSS,
696
- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
697
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
698
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
699
- decimalPlaces: 2,
700
- useCompactNotation: false,
701
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
702
- deprecated: true,
703
- hideFromUI: true,
704
- tooltip: 'What percentage of new customer gross sales is spent on advertising.',
705
- formulaDisplay: '(Ad Spend ÷ NC Gross Sales) × 100',
706
- formula: '(spend / nc_gross_sales) * 100',
707
- relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_NET, measures_js_1.MEASURE.CORE_MER_GROSS],
708
- },
709
- [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_NET]: {
710
- title: 'NC MER (Net Sales)',
711
- shortTitle: 'NC MER Net',
712
- description: 'Marketing Efficiency Ratio using New Customer Net Sales.',
713
- sumPrefix: '',
714
- sumSuffix: '%',
715
- avgPrefix: '',
716
- avgSuffix: '%',
717
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
718
- measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_NET,
719
- category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
720
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
721
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
722
- decimalPlaces: 2,
723
- useCompactNotation: false,
724
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
725
- deprecated: true,
726
- hideFromUI: true,
727
- tooltip: 'What percentage of new customer net sales is spent on advertising.',
728
- formulaDisplay: '(Ad Spend ÷ NC Net Sales) × 100',
729
- formula: '(spend / nc_net_sales) * 100',
730
- relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_GROSS, measures_js_1.MEASURE.CORE_MER_NET],
731
- },
732
- [measures_js_1.MEASURE.CORE_EFFECTIVE_COGS]: {
733
- title: 'Effective Cost of Goods Sold',
734
- shortTitle: 'Effective COGS',
735
- description: 'Net Cost of Goods Sold (Orders COGS + Handling - Refund COGS).',
736
- sumPrefix: '$',
737
- sumSuffix: '',
738
- avgPrefix: '$',
739
- avgSuffix: '',
740
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
741
- measure: measures_js_1.MEASURE.CORE_EFFECTIVE_COGS,
742
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
743
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
744
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
745
- decimalPlaces: 2,
746
- useCompactNotation: true,
747
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
748
- deprecated: true,
749
- hideFromUI: true,
750
- tooltip: 'The true cost of products sold, accounting for returns and handling fees.',
751
- formulaDisplay: 'Orders COGS + Handling − Refund COGS',
752
- formula: 'orders_cogs + handling - refund_cogs',
753
- relatedMeasures: [measures_js_1.MEASURE.CORE_EFFECTIVE_COGS_PERCENT, measures_js_1.MEASURE.CORE_COGS_ORDERS, measures_js_1.MEASURE.CORE_COGS_REFUNDS, measures_js_1.MEASURE.CORE_GROSS_PROFIT],
754
- },
755
- [measures_js_1.MEASURE.CORE_EFFECTIVE_COGS_PERCENT]: {
756
- title: 'Effective COGS %',
757
- shortTitle: 'COGS %',
758
- description: 'Effective COGS as a percentage of Net Sales.',
759
- sumPrefix: '',
760
- sumSuffix: '%',
761
- avgPrefix: '',
762
- avgSuffix: '%',
763
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
764
- measure: measures_js_1.MEASURE.CORE_EFFECTIVE_COGS_PERCENT,
765
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
766
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
767
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
768
- decimalPlaces: 2,
769
- useCompactNotation: false,
770
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
771
- deprecated: true,
772
- hideFromUI: true,
773
- tooltip: 'What percentage of net sales goes toward product costs. Lower means higher gross margins.',
774
- formulaDisplay: '(Effective COGS ÷ Net Sales) × 100',
775
- formula: '(effective_cogs / net_sales) * 100',
776
- relatedMeasures: [measures_js_1.MEASURE.CORE_EFFECTIVE_COGS, measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT],
777
- },
778
- [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_EFFECTIVE_COGS]: {
779
- title: 'New Customer Effective COGS',
780
- shortTitle: 'NC COGS',
781
- description: 'Effective COGS for new customer orders.',
782
- sumPrefix: '$',
783
- sumSuffix: '',
784
- avgPrefix: '$',
785
- avgSuffix: '',
786
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
787
- measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_EFFECTIVE_COGS,
788
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
789
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
790
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
791
- decimalPlaces: 2,
792
- useCompactNotation: true,
793
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
794
- deprecated: true,
795
- hideFromUI: true,
796
- tooltip: 'Cost of goods sold for orders from first-time customers.',
797
- relatedMeasures: [measures_js_1.MEASURE.CORE_EFFECTIVE_COGS, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_GROSS_PROFIT],
798
- },
799
- [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_VARIABLE_COSTS]: {
800
- title: 'New Customer Variable Costs',
801
- shortTitle: 'NC Variable',
802
- description: 'Variable costs attributed to new customer orders.',
803
- sumPrefix: '$',
804
- sumSuffix: '',
805
- avgPrefix: '$',
806
- avgSuffix: '',
807
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
808
- measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_VARIABLE_COSTS,
809
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
810
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
811
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
812
- decimalPlaces: 2,
813
- useCompactNotation: true,
814
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
815
- deprecated: true,
816
- hideFromUI: true,
817
- tooltip: 'Per-order variable expenses for new customer acquisitions.',
818
- relatedMeasures: [measures_js_1.MEASURE.CORE_VARIABLE_COSTS, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM2],
819
- },
820
- [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_FIXED_COSTS]: {
821
- title: 'New Customer Fixed Costs',
822
- shortTitle: 'NC Fixed',
823
- description: 'Fixed costs attributed to new customer orders.',
824
- sumPrefix: '$',
825
- sumSuffix: '',
826
- avgPrefix: '$',
827
- avgSuffix: '',
828
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
829
- measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_FIXED_COSTS,
830
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
831
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
832
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
833
- decimalPlaces: 2,
834
- useCompactNotation: true,
835
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
836
- deprecated: true,
837
- hideFromUI: true,
838
- tooltip: 'Allocated fixed expenses for new customer acquisitions.',
839
- relatedMeasures: [measures_js_1.MEASURE.CORE_FIXED_COSTS, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_NET_PROFIT],
840
- },
841
- [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_GROSS_PROFIT]: {
842
- title: 'New Customer Gross Profit',
843
- shortTitle: 'NC Gross Profit',
844
- description: 'Gross profit from new customer orders (CM1).',
845
- sumPrefix: '$',
846
- sumSuffix: '',
847
- avgPrefix: '$',
848
- avgSuffix: '',
849
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
850
- measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_GROSS_PROFIT,
851
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
852
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
853
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
854
- decimalPlaces: 2,
855
- useCompactNotation: true,
856
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
857
- deprecated: true,
858
- hideFromUI: true,
859
- tooltip: 'Revenue from new customers minus their cost of goods. First level of contribution margin.',
860
- formulaDisplay: 'NC Net Sales − NC Effective COGS',
861
- formula: 'nc_net_sales - nc_effective_cogs',
862
- relatedMeasures: [measures_js_1.MEASURE.CORE_GROSS_PROFIT, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM2],
863
- },
864
- [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM2]: {
865
- title: 'New Customer Contribution Margin 2',
866
- shortTitle: 'NC CM2',
867
- description: 'New customer gross profit minus shipping, gateway, and variable costs.',
868
- sumPrefix: '$',
869
- sumSuffix: '',
870
- avgPrefix: '$',
871
- avgSuffix: '',
872
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
873
- measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM2,
874
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
875
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
876
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
877
- decimalPlaces: 2,
878
- useCompactNotation: true,
879
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
880
- deprecated: true,
881
- hideFromUI: true,
882
- tooltip: 'Profit from new customers after subtracting fulfillment and variable costs.',
883
- formulaDisplay: 'NC Gross Profit − Shipping − Gateway − Variable Costs',
884
- formula: 'nc_gross_profit - nc_shipping - nc_gateway - nc_variable_costs',
885
- relatedMeasures: [measures_js_1.MEASURE.CORE_CM2, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_GROSS_PROFIT, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM3],
886
- },
887
- [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM3]: {
888
- title: 'New Customer Contribution Margin 3',
889
- shortTitle: 'NC CM3',
890
- description: 'New customer CM2 minus blended ad spend.',
891
- sumPrefix: '$',
892
- sumSuffix: '',
893
- avgPrefix: '$',
894
- avgSuffix: '',
895
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
896
- measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM3,
897
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
898
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
899
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
900
- decimalPlaces: 2,
901
- useCompactNotation: true,
902
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
903
- deprecated: true,
904
- hideFromUI: true,
905
- tooltip: 'Profit from new customers after subtracting all variable costs including advertising.',
906
- formulaDisplay: 'NC CM2 − NC Ad Spend',
907
- formula: 'nc_cm2 - nc_ad_spend',
908
- relatedMeasures: [measures_js_1.MEASURE.CORE_CM3, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM2, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_NET_PROFIT],
909
- },
910
- [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_NET_PROFIT]: {
911
- title: 'New Customer Net Profit',
912
- shortTitle: 'NC Net Profit',
913
- description: 'New customer CM3 minus fixed expenses.',
914
- sumPrefix: '$',
915
- sumSuffix: '',
916
- avgPrefix: '$',
917
- avgSuffix: '',
918
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
919
- measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_NET_PROFIT,
920
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
921
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_PROFIT,
922
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
923
- decimalPlaces: 2,
924
- useCompactNotation: true,
925
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
926
- deprecated: true,
927
- hideFromUI: true,
928
- tooltip: 'Final profit from new customer acquisitions after all costs.',
929
- formulaDisplay: 'NC CM3 − NC Fixed Costs',
930
- formula: 'nc_cm3 - nc_fixed_costs',
931
- relatedMeasures: [measures_js_1.MEASURE.CORE_NET_PROFIT, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM3],
932
- },
933
- [measures_js_1.MEASURE.CORE_COGS_ORDERS]: {
934
- title: 'COGS (Orders)',
935
- shortTitle: 'Order COGS',
936
- description: 'Cost of Goods Sold from orders.',
937
- sumPrefix: '$',
938
- sumSuffix: '',
939
- avgPrefix: '$',
940
- avgSuffix: '',
941
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
942
- measure: measures_js_1.MEASURE.CORE_COGS_ORDERS,
943
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
944
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
945
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
946
- decimalPlaces: 2,
947
- useCompactNotation: true,
948
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
949
- deprecated: true,
950
- hideFromUI: true,
951
- tooltip: 'Direct product costs for fulfilled orders before accounting for returns.',
952
- relatedMeasures: [measures_js_1.MEASURE.CORE_COGS_REFUNDS, measures_js_1.MEASURE.CORE_EFFECTIVE_COGS],
953
- },
954
- [measures_js_1.MEASURE.CORE_COGS_REFUNDS]: {
955
- title: 'COGS (Refunds)',
956
- shortTitle: 'Refund COGS',
957
- description: 'Cost of Goods Sold recovered from refunds.',
958
- sumPrefix: '$',
959
- sumSuffix: '',
960
- avgPrefix: '$',
961
- avgSuffix: '',
962
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
963
- measure: measures_js_1.MEASURE.CORE_COGS_REFUNDS,
964
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
965
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
966
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
967
- decimalPlaces: 2,
968
- useCompactNotation: true,
969
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
970
- deprecated: true,
971
- hideFromUI: true,
972
- tooltip: 'Product costs recovered when orders are refunded.',
973
- relatedMeasures: [measures_js_1.MEASURE.CORE_COGS_ORDERS, measures_js_1.MEASURE.CORE_EFFECTIVE_COGS],
974
- },
975
- [measures_js_1.MEASURE.CORE_VARIABLE_COSTS]: {
976
- title: 'Variable Costs',
977
- description: 'Total custom variable expenses (per-order fees, % of sales, etc.).',
978
- sumPrefix: '$',
979
- sumSuffix: '',
980
- avgPrefix: '$',
981
- avgSuffix: '',
982
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
983
- measure: measures_js_1.MEASURE.CORE_VARIABLE_COSTS,
984
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
985
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
986
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
987
- decimalPlaces: 2,
988
- useCompactNotation: true,
989
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
990
- deprecated: true,
991
- hideFromUI: true,
992
- tooltip: 'Costs that scale with order volume, such as transaction fees and fulfillment costs.',
993
- relatedMeasures: [measures_js_1.MEASURE.CORE_VARIABLE_COSTS_PERCENT, measures_js_1.MEASURE.CORE_FIXED_COSTS, measures_js_1.MEASURE.CORE_CM2],
994
- },
995
- [measures_js_1.MEASURE.CORE_VARIABLE_COSTS_PERCENT]: {
996
- title: 'Variable Costs %',
997
- description: 'Variable costs as a percentage of Net Sales.',
998
- sumPrefix: '',
999
- sumSuffix: '%',
1000
- avgPrefix: '',
1001
- avgSuffix: '%',
1002
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1003
- measure: measures_js_1.MEASURE.CORE_VARIABLE_COSTS_PERCENT,
1004
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1005
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1006
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1007
- decimalPlaces: 2,
1008
- useCompactNotation: false,
1009
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1010
- deprecated: true,
1011
- hideFromUI: true,
1012
- tooltip: 'What percentage of net sales goes toward variable costs.',
1013
- formulaDisplay: '(Variable Costs ÷ Net Sales) × 100',
1014
- formula: '(variable_costs / net_sales) * 100',
1015
- relatedMeasures: [measures_js_1.MEASURE.CORE_VARIABLE_COSTS, measures_js_1.MEASURE.CORE_FIXED_COSTS_PERCENT],
1016
- },
1017
- [measures_js_1.MEASURE.CORE_FIXED_COSTS]: {
1018
- title: 'Fixed Costs',
1019
- description: 'Total fixed expenses (rent, salaries, software, etc.).',
1020
- sumPrefix: '$',
1021
- sumSuffix: '',
1022
- avgPrefix: '$',
1023
- avgSuffix: '',
1024
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1025
- measure: measures_js_1.MEASURE.CORE_FIXED_COSTS,
1026
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1027
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1028
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1029
- decimalPlaces: 2,
1030
- useCompactNotation: true,
1031
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1032
- deprecated: true,
1033
- hideFromUI: true,
1034
- tooltip: 'Overhead costs that remain constant regardless of order volume.',
1035
- relatedMeasures: [measures_js_1.MEASURE.CORE_FIXED_COSTS_PERCENT, measures_js_1.MEASURE.CORE_VARIABLE_COSTS, measures_js_1.MEASURE.CORE_NET_PROFIT],
1036
- },
1037
- [measures_js_1.MEASURE.CORE_FIXED_COSTS_PERCENT]: {
1038
- title: 'Fixed Costs %',
1039
- description: 'Fixed costs as a percentage of Net Sales.',
1040
- sumPrefix: '',
1041
- sumSuffix: '%',
1042
- avgPrefix: '',
1043
- avgSuffix: '%',
1044
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1045
- measure: measures_js_1.MEASURE.CORE_FIXED_COSTS_PERCENT,
1046
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1047
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1048
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1049
- decimalPlaces: 2,
1050
- useCompactNotation: false,
1051
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1052
- deprecated: true,
1053
- hideFromUI: true,
1054
- tooltip: 'What percentage of net sales goes toward fixed overhead costs.',
1055
- formulaDisplay: '(Fixed Costs ÷ Net Sales) × 100',
1056
- formula: '(fixed_costs / net_sales) * 100',
1057
- relatedMeasures: [measures_js_1.MEASURE.CORE_FIXED_COSTS, measures_js_1.MEASURE.CORE_VARIABLE_COSTS_PERCENT],
1058
- },
1059
- [measures_js_1.MEASURE.CORE_SHIPPING_COSTS]: {
1060
- title: 'Shipping Costs',
1061
- description: 'Seller-side shipping expenses.',
1062
- sumPrefix: '$',
1063
- sumSuffix: '',
1064
- avgPrefix: '$',
1065
- avgSuffix: '',
1066
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1067
- measure: measures_js_1.MEASURE.CORE_SHIPPING_COSTS,
1068
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1069
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1070
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1071
- decimalPlaces: 2,
1072
- useCompactNotation: true,
1073
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1074
- deprecated: true,
1075
- hideFromUI: true,
1076
- tooltip: 'What you pay to ship orders to customers (not what customers pay for shipping).',
1077
- relatedMeasures: [measures_js_1.MEASURE.CORE_CM2, measures_js_1.MEASURE.CORE_VARIABLE_COSTS],
1078
- },
1079
- [measures_js_1.MEASURE.CORE_PAYMENT_GATEWAY_COSTS]: {
1080
- title: 'Payment Gateway Costs',
1081
- shortTitle: 'Gateway Costs',
1082
- description: 'Payment processing fees (flat + percentage per gateway).',
1083
- sumPrefix: '$',
1084
- sumSuffix: '',
1085
- avgPrefix: '$',
1086
- avgSuffix: '',
1087
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1088
- measure: measures_js_1.MEASURE.CORE_PAYMENT_GATEWAY_COSTS,
1089
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1090
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1091
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1092
- decimalPlaces: 2,
1093
- useCompactNotation: true,
1094
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1095
- deprecated: true,
1096
- hideFromUI: true,
1097
- tooltip: 'Transaction fees paid to payment processors like Stripe, PayPal, or Shopify Payments.',
1098
- relatedMeasures: [measures_js_1.MEASURE.CORE_CM2, measures_js_1.MEASURE.CORE_VARIABLE_COSTS],
316
+ relatedMeasures: [measures_js_1.MEASURE.CORE_MER, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL],
1099
317
  },
1100
318
  [measures_js_1.MEASURE.CORE_VARIABLE_AD_SPEND]: {
1101
319
  title: 'Variable Ad Spend',
@@ -1171,190 +389,7 @@ exports.CORE_MEASURES_MAP = {
1171
389
  tooltip: 'Your total advertising investment across all channels including custom entries.',
1172
390
  formulaDisplay: 'Channel Spend + Custom Ad Spend',
1173
391
  formula: 'channel_spend + custom_ad_spend',
1174
- relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CORE_CUSTOM_AD_SPEND, measures_js_1.MEASURE.CORE_CM3],
1175
- },
1176
- [measures_js_1.MEASURE.CORE_GROSS_PROFIT]: {
1177
- title: 'Gross Profit',
1178
- shortTitle: 'Gross Profit',
1179
- description: 'Net Sales minus Effective COGS. Also known as Contribution Margin 1 (CM1).',
1180
- sumPrefix: '$',
1181
- sumSuffix: '',
1182
- avgPrefix: '$',
1183
- avgSuffix: '',
1184
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1185
- measure: measures_js_1.MEASURE.CORE_GROSS_PROFIT,
1186
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1187
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1188
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1189
- decimalPlaces: 2,
1190
- useCompactNotation: true,
1191
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1192
- deprecated: true,
1193
- hideFromUI: true,
1194
- tooltip: 'Revenue remaining after product costs. The first level of contribution margin.',
1195
- formulaDisplay: 'Net Sales − Effective COGS',
1196
- formula: 'net_sales - effective_cogs',
1197
- relatedMeasures: [measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT, measures_js_1.MEASURE.CORE_EFFECTIVE_COGS, measures_js_1.MEASURE.CORE_CM2],
1198
- },
1199
- [measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT]: {
1200
- title: 'Gross Profit Margin',
1201
- shortTitle: 'Gross Margin',
1202
- description: 'Gross Profit as a percentage of Net Sales.',
1203
- sumPrefix: '',
1204
- sumSuffix: '%',
1205
- avgPrefix: '',
1206
- avgSuffix: '%',
1207
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1208
- measure: measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT,
1209
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1210
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1211
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1212
- decimalPlaces: 2,
1213
- useCompactNotation: false,
1214
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1215
- deprecated: true,
1216
- hideFromUI: true,
1217
- tooltip: 'What percentage of net sales remains after product costs. Higher is better.',
1218
- formulaDisplay: '(Gross Profit ÷ Net Sales) × 100',
1219
- formula: '(gross_profit / net_sales) * 100',
1220
- relatedMeasures: [measures_js_1.MEASURE.CORE_GROSS_PROFIT, measures_js_1.MEASURE.CORE_CM2_PERCENT, measures_js_1.MEASURE.CORE_NET_PROFIT_PERCENT],
1221
- },
1222
- [measures_js_1.MEASURE.CORE_CM2]: {
1223
- title: 'Contribution Margin 2',
1224
- shortTitle: 'CM2',
1225
- description: 'Gross Profit minus shipping, gateway, and variable costs.',
1226
- sumPrefix: '$',
1227
- sumSuffix: '',
1228
- avgPrefix: '$',
1229
- avgSuffix: '',
1230
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1231
- measure: measures_js_1.MEASURE.CORE_CM2,
1232
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1233
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1234
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1235
- decimalPlaces: 2,
1236
- useCompactNotation: true,
1237
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1238
- deprecated: true,
1239
- hideFromUI: true,
1240
- tooltip: 'Profit after deducting fulfillment and variable operating costs.',
1241
- formulaDisplay: 'Gross Profit − Shipping − Gateway − Variable Costs',
1242
- formula: 'gross_profit - shipping - gateway - variable_costs',
1243
- relatedMeasures: [measures_js_1.MEASURE.CORE_GROSS_PROFIT, measures_js_1.MEASURE.CORE_CM2_PERCENT, measures_js_1.MEASURE.CORE_CM3],
1244
- },
1245
- [measures_js_1.MEASURE.CORE_CM2_PERCENT]: {
1246
- title: 'CM2 Margin',
1247
- shortTitle: 'CM2 %',
1248
- description: 'CM2 as a percentage of Net Sales.',
1249
- sumPrefix: '',
1250
- sumSuffix: '%',
1251
- avgPrefix: '',
1252
- avgSuffix: '%',
1253
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1254
- measure: measures_js_1.MEASURE.CORE_CM2_PERCENT,
1255
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1256
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1257
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1258
- decimalPlaces: 2,
1259
- useCompactNotation: false,
1260
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1261
- deprecated: true,
1262
- hideFromUI: true,
1263
- tooltip: 'What percentage of net sales remains after product and variable costs.',
1264
- formulaDisplay: '(CM2 ÷ Net Sales) × 100',
1265
- formula: '(cm2 / net_sales) * 100',
1266
- relatedMeasures: [measures_js_1.MEASURE.CORE_CM2, measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT, measures_js_1.MEASURE.CORE_CM3_PERCENT],
1267
- },
1268
- [measures_js_1.MEASURE.CORE_CM3]: {
1269
- title: 'Contribution Margin 3',
1270
- shortTitle: 'CM3',
1271
- description: 'CM2 minus blended ad spend.',
1272
- sumPrefix: '$',
1273
- sumSuffix: '',
1274
- avgPrefix: '$',
1275
- avgSuffix: '',
1276
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1277
- measure: measures_js_1.MEASURE.CORE_CM3,
1278
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1279
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1280
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1281
- decimalPlaces: 2,
1282
- useCompactNotation: true,
1283
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1284
- deprecated: true,
1285
- hideFromUI: true,
1286
- tooltip: 'Profit after all variable costs including advertising. Key metric for marketing profitability.',
1287
- formulaDisplay: 'CM2 − Blended Ad Spend',
1288
- formula: 'cm2 - blended_ad_spend',
1289
- relatedMeasures: [measures_js_1.MEASURE.CORE_CM2, measures_js_1.MEASURE.CORE_BLENDED_AD_SPEND, measures_js_1.MEASURE.CORE_CM3_PERCENT, measures_js_1.MEASURE.CORE_NET_PROFIT],
1290
- },
1291
- [measures_js_1.MEASURE.CORE_CM3_PERCENT]: {
1292
- title: 'CM3 Margin',
1293
- shortTitle: 'CM3 %',
1294
- description: 'CM3 as a percentage of Net Sales.',
1295
- sumPrefix: '',
1296
- sumSuffix: '%',
1297
- avgPrefix: '',
1298
- avgSuffix: '%',
1299
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1300
- measure: measures_js_1.MEASURE.CORE_CM3_PERCENT,
1301
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1302
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1303
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1304
- decimalPlaces: 2,
1305
- useCompactNotation: false,
1306
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1307
- deprecated: true,
1308
- hideFromUI: true,
1309
- tooltip: 'What percentage of net sales remains after all variable costs including advertising.',
1310
- formulaDisplay: '(CM3 ÷ Net Sales) × 100',
1311
- formula: '(cm3 / net_sales) * 100',
1312
- relatedMeasures: [measures_js_1.MEASURE.CORE_CM3, measures_js_1.MEASURE.CORE_CM2_PERCENT, measures_js_1.MEASURE.CORE_NET_PROFIT_PERCENT],
1313
- },
1314
- [measures_js_1.MEASURE.CORE_NET_PROFIT]: {
1315
- title: 'Net Profit',
1316
- description: 'CM3 minus fixed expenses. Your bottom line.',
1317
- sumPrefix: '$',
1318
- sumSuffix: '',
1319
- avgPrefix: '$',
1320
- avgSuffix: '',
1321
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1322
- measure: measures_js_1.MEASURE.CORE_NET_PROFIT,
1323
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1324
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_PROFIT,
1325
- valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1326
- decimalPlaces: 2,
1327
- useCompactNotation: true,
1328
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1329
- deprecated: true,
1330
- hideFromUI: true,
1331
- tooltip: 'Your final profit after all costs. The true measure of business profitability.',
1332
- formulaDisplay: 'CM3 − Fixed Costs',
1333
- formula: 'cm3 - fixed_costs',
1334
- relatedMeasures: [measures_js_1.MEASURE.CORE_CM3, measures_js_1.MEASURE.CORE_FIXED_COSTS, measures_js_1.MEASURE.CORE_NET_PROFIT_PERCENT],
1335
- },
1336
- [measures_js_1.MEASURE.CORE_NET_PROFIT_PERCENT]: {
1337
- title: 'Net Profit Margin',
1338
- shortTitle: 'Net Margin',
1339
- description: 'Net Profit as a percentage of Net Sales.',
1340
- sumPrefix: '',
1341
- sumSuffix: '%',
1342
- avgPrefix: '',
1343
- avgSuffix: '%',
1344
- icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1345
- measure: measures_js_1.MEASURE.CORE_NET_PROFIT_PERCENT,
1346
- category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1347
- subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_PROFIT,
1348
- valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1349
- decimalPlaces: 2,
1350
- useCompactNotation: false,
1351
- applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1352
- deprecated: true,
1353
- hideFromUI: true,
1354
- tooltip: 'What percentage of net sales becomes profit. The ultimate efficiency metric.',
1355
- formulaDisplay: '(Net Profit ÷ Net Sales) × 100',
1356
- formula: '(net_profit / net_sales) * 100',
1357
- relatedMeasures: [measures_js_1.MEASURE.CORE_NET_PROFIT, measures_js_1.MEASURE.CORE_CM3_PERCENT, measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT],
392
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CORE_CUSTOM_AD_SPEND],
1358
393
  },
1359
394
  };
1360
395
  //# sourceMappingURL=core-measure-definitions.js.map