@adtrackify/at-tracking-event-types 4.45.0 → 4.47.0

package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js

@@ -2,7 +2,7 @@ import { MEASURE } from '../measures.js';
 import { MEASURE_CATEGORY, MEASURE_SUBCATEGORY } from './measure-categories.js';
 import { MEASURE_ICON } from './measure-icon.js';
 import { MeasureValueType } from './measure-value-type.js';
-import { ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS, } from './measure-applicable-contexts.js';
+import { CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS, LTV_COHORT_APPLICABLE_CONTEXTS, ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS, } from './measure-applicable-contexts.js';
 export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_COUNT]: {
         priority: 1,
@@ -601,7 +601,7 @@ export const ORDERS_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         tooltip: 'The total cost of products sold, including manufacturing or purchase costs. Subtracted from revenue to calculate gross margin.',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_COGS_PER_ORDER, MEASURE.ORDERS_COGS_GROSS_RATE],
+        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_COGS_PER_ORDER, MEASURE.ORDERS_COGS_GROSS_RATE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_COGS]: {
         priority: 11,
@@ -620,7 +620,7 @@ export const ORDERS_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Cost of goods sold for orders placed by new customers. Used to calculate new customer gross margin.',
-        relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
+        relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_NEW_CUSTOMER_CM1, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_COGS]: {
         priority: 21,
@@ -639,7 +639,7 @@ export const ORDERS_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Cost of goods sold for orders placed by returning customers. Used to calculate repeat-buyer gross margin.',
-        relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_COGS],
+        relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1, MEASURE.ORDERS_NEW_CUSTOMER_COGS],
     },
     [MEASURE.ORDERS_COGS_PER_ORDER]: {
         priority: 3,
@@ -660,7 +660,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Average product cost per order. Useful for understanding the cost structure of a typical order.',
         formulaDisplay: 'COGS ÷ Order Count',
         formula: 'cogs / order_count',
-        relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER],
+        relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER]: {
         priority: 13,
@@ -706,292 +706,6 @@ export const ORDERS_MEASURES_MAP = {
         formula: 'rc_cogs / rc_order_count',
         relatedMeasures: [MEASURE.ORDERS_COGS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
     },
-    [MEASURE.ORDERS_GROSS_MARGIN]: {
-        priority: 100,
-        title: 'Gross Margin',
-        description: 'DEPRECATED: Use CM1 instead. Revenue minus COGS.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_GROSS_MARGIN,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        tooltip: 'Gross revenue minus the cost of goods sold. Represents the profit before operating expenses.',
-        formulaDisplay: 'Gross Revenue − COGS',
-        formula: 'gross_revenue - cogs',
-        relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_MARGIN],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN]: {
-        priority: 100,
-        title: 'NC Gross Margin',
-        description: 'DEPRECATED: Use CM1 instead. Gross margin from new customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Gross Margin',
-        tooltip: 'Gross revenue from new customers minus their COGS. Shows the pre-expense profit from acquisition orders.',
-        formulaDisplay: 'NC Gross Revenue − NC COGS',
-        formula: 'nc_gross_revenue - nc_cogs',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_COGS],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN]: {
-        priority: 100,
-        title: 'RC Gross Margin',
-        description: 'DEPRECATED: Use CM1 instead. Gross margin from returning customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Gross Margin',
-        tooltip: 'Gross revenue from returning customers minus their COGS. Reflects the profitability of repeat business.',
-        formulaDisplay: 'RC Gross Revenue − RC COGS',
-        formula: 'rc_gross_revenue - rc_cogs',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER]: {
-        priority: 100,
-        title: 'Gross Margin Per Order',
-        description: 'DEPRECATED: Use CM1 instead. Average gross margin per order.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'Gross Margin/Ord',
-        tooltip: 'Average gross profit earned per order. Helps benchmark profitability against ad spend on a per-order basis.',
-        formulaDisplay: 'Gross Margin ÷ Order Count',
-        formula: 'gross_margin / order_count',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_COGS_PER_ORDER],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER]: {
-        priority: 100,
-        title: 'NC Gross Margin Per Order',
-        description: 'DEPRECATED: Use CM1 instead. Average gross margin per order for new customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC GM/Order',
-        tooltip: 'Average gross profit per new customer order. Compare to CPA to evaluate first-order unit economics.',
-        formulaDisplay: 'NC Gross Margin ÷ NC Order Count',
-        formula: 'nc_gross_margin / nc_order_count',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER]: {
-        priority: 100,
-        title: 'RC Gross Margin Per Order',
-        description: 'DEPRECATED: Use CM1 instead. Average gross margin per order for returning customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC GM/Order',
-        tooltip: 'Average gross profit per returning customer order.',
-        formulaDisplay: 'RC Gross Margin ÷ RC Order Count',
-        formula: 'rc_gross_margin / rc_order_count',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_NET_MARGIN]: {
-        priority: 100,
-        title: 'Net Margin',
-        description: 'DEPRECATED: Use CM1 instead. Net revenue minus COGS.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NET_MARGIN,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        tooltip: 'Net revenue (after discounts and refunds) minus cost of goods sold. A tighter profitability view than gross margin.',
-        formulaDisplay: 'Net Revenue − COGS',
-        formula: 'net_revenue - cogs',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_NET_MARGIN_NET_RATE],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN]: {
-        priority: 100,
-        title: 'NC Net Margin',
-        description: 'DEPRECATED: Use CM1 instead. Net margin from new customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Net Margin',
-        tooltip: 'Net margin from new customer orders after discounts and refunds minus COGS.',
-        formulaDisplay: 'NC Net Revenue − NC COGS',
-        formula: 'nc_net_revenue - nc_cogs',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN]: {
-        priority: 100,
-        title: 'RC Net Margin',
-        description: 'DEPRECATED: Use CM1 instead. Net margin from returning customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Net Margin',
-        tooltip: 'Net margin from returning customer orders after discounts and refunds minus COGS.',
-        formulaDisplay: 'RC Net Revenue − RC COGS',
-        formula: 'rc_net_revenue - rc_cogs',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_NET_MARGIN_PER_ORDER]: {
-        priority: 100,
-        title: 'Net Margin Per Order',
-        description: 'DEPRECATED: Use CM1 instead. Average net margin per order.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NET_MARGIN_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'Net Margin/Ord',
-        tooltip: 'Average net profit per order after discounts, refunds, and COGS.',
-        formulaDisplay: 'Net Margin ÷ Order Count',
-        formula: 'net_margin / order_count',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER]: {
-        priority: 100,
-        title: 'NC Net Margin Per Order',
-        description: 'DEPRECATED: Use CM1 instead. Average net margin per order for new customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC NM/Order',
-        tooltip: 'Average net profit per new customer order. Use with CPA to evaluate whether acquisition is profitable at the first order.',
-        formulaDisplay: 'NC Net Margin ÷ NC Order Count',
-        formula: 'nc_net_margin / nc_order_count',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER]: {
-        priority: 100,
-        title: 'RC Net Margin Per Order',
-        description: 'DEPRECATED: Use CM1 instead. Average net margin per order for returning customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC NM/Order',
-        tooltip: 'Average net profit per returning customer order.',
-        formulaDisplay: 'RC Net Margin ÷ RC Order Count',
-        formula: 'rc_net_margin / rc_order_count',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
-        deprecated: true,
-        hideFromUI: true,
-    },
     [MEASURE.ORDERS_REFUNDS]: {
         priority: 1,
         title: 'Refunds',
@@ -1303,75 +1017,6 @@ export const ORDERS_MEASURES_MAP = {
         formula: 'rc_order_count / order_count * 100',
         relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT, MEASURE.ORDERS_COUNT],
     },
-    [MEASURE.ORDERS_CM1_MARGIN_RATE]: {
-        priority: 100,
-        title: 'CM1 Rate',
-        description: 'DEPRECATED: Use ORDERS_CM1_PERCENT instead. Contribution Margin 1 as percentage of revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_CM1_MARGIN_RATE,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'Contribution Margin 1 (gross margin minus variable selling costs) as a percentage of revenue. Measures product-level profitability.',
-        formulaDisplay: 'CM1 ÷ Revenue × 100',
-        formula: 'cm1 / revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_CM3_MARGIN_RATE, MEASURE.ORDERS_CM1_PER_ORDER],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_CM2_MARGIN_RATE]: {
-        priority: 100,
-        title: 'CM2 Rate',
-        description: 'Contribution Margin 2 as percentage of revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_CM2_MARGIN_RATE,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'Contribution Margin 2 (CM1 minus marketing costs) as a percentage of revenue. Reflects post-marketing profitability.',
-        formulaDisplay: 'CM2 ÷ Revenue × 100',
-        formula: 'cm2 / revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_CM3_MARGIN_RATE, MEASURE.ORDERS_CM2_PER_ORDER],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_CM3_MARGIN_RATE]: {
-        priority: 100,
-        title: 'CM3 Rate',
-        description: 'DEPRECATED: Use ORDERS_CM3_PERCENT instead. Contribution Margin 3 as percentage of revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_CM3_MARGIN_RATE,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'Contribution Margin 3 (CM2 minus additional fixed costs) as a percentage of revenue. The final contribution margin layer.',
-        formulaDisplay: 'CM3 ÷ Revenue × 100',
-        formula: 'cm3 / revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_CM3_PER_ORDER],
-        deprecated: true,
-        hideFromUI: true,
-    },
     [MEASURE.ORDERS_CM1_PER_ORDER]: {
         priority: 5,
         title: 'CM1 Per Order (Gross Margin Per Order)',
@@ -1392,7 +1037,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'CM1 Per Order is the conservative gross margin per order using Net Revenue minus Effective COGS.',
         formulaDisplay: '(CM1) ÷ (Order Count)',
         formula: '(cm1) / (order_count)',
-        relatedMeasures: [MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_CM2_PER_ORDER, MEASURE.ORDERS_CM3_PER_ORDER],
+        relatedMeasures: [MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_CM2_PER_ORDER, MEASURE.ORDERS_CM3_PER_ORDER],
     },
     [MEASURE.ORDERS_CM2_PER_ORDER]: {
         priority: 6,
@@ -1413,7 +1058,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Average Contribution Margin 2 per order, after deducting marketing costs. Helps assess marketing efficiency at the order level.',
         formulaDisplay: 'CM2 ÷ Order Count',
         formula: 'cm2 / order_count',
-        relatedMeasures: [MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM3_PER_ORDER],
+        relatedMeasures: [MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM3_PER_ORDER],
     },
     [MEASURE.ORDERS_CM3_PER_ORDER]: {
         priority: 7,
@@ -1434,7 +1079,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Average Contribution Margin 3 per order, after all layered cost deductions.',
         formulaDisplay: 'CM3 ÷ Order Count',
         formula: 'cm3 / order_count',
-        relatedMeasures: [MEASURE.ORDERS_CM3_MARGIN_RATE, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM2_PER_ORDER],
+        relatedMeasures: [MEASURE.ORDERS_CM3_PERCENT, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM2_PER_ORDER],
     },
     [MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER]: {
         priority: 6,
@@ -1876,7 +1521,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
         shortTitle: 'Cancellations',
         tooltip: 'The number of orders that were cancelled before fulfillment. High counts may indicate checkout friction or inventory issues.',
         relatedMeasures: [MEASURE.ORDERS_CANCELLED_AMOUNT, MEASURE.ORDERS_COUNT, MEASURE.ORDERS_REFUND_COUNT],
@@ -1896,7 +1541,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
         shortTitle: 'Cancelled $',
         tooltip: 'The total dollar value of cancelled orders. Represents potential revenue that was lost before fulfillment.',
         relatedMeasures: [MEASURE.ORDERS_CANCELLED_COUNT, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_TOTAL_REVENUE],
@@ -1916,7 +1561,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
         shortTitle: 'NC Cancellations',
         tooltip: 'The number of new customer orders that were cancelled before fulfillment.',
         relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_AMOUNT, MEASURE.ORDERS_CANCELLED_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
@@ -1936,7 +1581,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
         shortTitle: 'NC Cancelled $',
         tooltip: 'The total dollar value of cancelled new customer orders.',
         relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_COUNT, MEASURE.ORDERS_CANCELLED_AMOUNT, MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_REVENUE],
@@ -1956,7 +1601,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
         shortTitle: 'RC Cancellations',
         tooltip: 'The number of returning customer orders that were cancelled before fulfillment.',
         relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_AMOUNT, MEASURE.ORDERS_CANCELLED_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
@@ -1976,7 +1621,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
         shortTitle: 'RC Cancelled $',
         tooltip: 'The total dollar value of cancelled returning customer orders.',
         relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_COUNT, MEASURE.ORDERS_CANCELLED_AMOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_REVENUE],
@@ -2000,7 +1645,7 @@ export const ORDERS_MEASURES_MAP = {
         hideFromUI: true,
         shortTitle: 'Gross Prod. Margin',
         tooltip: 'Gross margin calculated at the product level, before order-level adjustments like shipping or taxes.',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE],
+        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN]: {
         priority: 2,
@@ -2021,7 +1666,7 @@ export const ORDERS_MEASURES_MAP = {
         hideFromUI: true,
         shortTitle: 'NC Gross Prod. Mg',
         tooltip: 'Product-level gross margin from new customer orders.',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
+        relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_CM1],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN]: {
         priority: 3,
@@ -2042,7 +1687,7 @@ export const ORDERS_MEASURES_MAP = {
         hideFromUI: true,
         shortTitle: 'RC Gross Prod. Mg',
         tooltip: 'Product-level gross margin from returning customer orders.',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
+        relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1],
     },
     [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
         priority: 11,
@@ -2065,7 +1710,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Gross product margin as a share of gross revenue. Shows how efficiently products are priced relative to their costs.',
         formulaDisplay: 'Gross Product Margin ÷ Gross Revenue × 100',
         formula: 'gross_product_margin / gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
+        relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_CM1_PERCENT],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
         priority: 12,
@@ -2270,7 +1915,7 @@ export const ORDERS_MEASURES_MAP = {
         hideFromUI: true,
         shortTitle: 'Net Prod. Margin',
         tooltip: 'Net margin calculated at the product level after discounts and refunds, but before order-level fees.',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE],
+        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN]: {
         priority: 22,
@@ -2291,7 +1936,7 @@ export const ORDERS_MEASURES_MAP = {
         hideFromUI: true,
         shortTitle: 'NC Net Prod. Mg',
         tooltip: 'Product-level net margin from new customer orders after discounts and refunds.',
-        relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
+        relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_CM1],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN]: {
         priority: 23,
@@ -2312,7 +1957,7 @@ export const ORDERS_MEASURES_MAP = {
         hideFromUI: true,
         shortTitle: 'RC Net Prod. Mg',
         tooltip: 'Product-level net margin from returning customer orders after discounts and refunds.',
-        relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
+        relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1],
     },
     [MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE]: {
         priority: 31,
@@ -2521,294 +2166,6 @@ export const ORDERS_MEASURES_MAP = {
         formula: 'rc_net_product_margin / rc_order_count',
         relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
     },
-    [MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE]: {
-        priority: 100,
-        title: 'Gross Margin / Gross Rate',
-        description: 'DEPRECATED: Use CM1 instead. Gross margin as percentage of gross revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'GM / Gross %',
-        tooltip: 'Gross margin (revenue minus COGS) as a percentage of gross revenue. The standard gross margin percentage metric.',
-        formulaDisplay: 'Gross Margin ÷ Gross Revenue × 100',
-        formula: 'gross_margin / gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN_GROSS_RATE],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE]: {
-        priority: 100,
-        title: 'NC Gross Margin / Gross Rate',
-        description: 'DEPRECATED: Use CM1 instead. NC gross margin as percentage of gross revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC GM/Gross %',
-        tooltip: 'New customer gross margin as a share of their gross revenue.',
-        formulaDisplay: 'NC Gross Margin ÷ NC Gross Revenue × 100',
-        formula: 'nc_gross_margin / nc_gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE]: {
-        priority: 100,
-        title: 'RC Gross Margin / Gross Rate',
-        description: 'DEPRECATED: Use CM1 instead. RC gross margin as percentage of gross revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC GM/Gross %',
-        tooltip: 'Returning customer gross margin as a share of their gross revenue.',
-        formulaDisplay: 'RC Gross Margin ÷ RC Gross Revenue × 100',
-        formula: 'rc_gross_margin / rc_gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_GROSS_MARGIN_NET_RATE]: {
-        priority: 100,
-        title: 'Gross Margin / Net Rate',
-        description: 'DEPRECATED: Use CM1 instead. Gross margin as percentage of net revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_GROSS_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'GM / Net %',
-        tooltip: 'Gross margin as a share of net revenue (after discounts and refunds). Typically higher than the gross rate due to the smaller denominator.',
-        formulaDisplay: 'Gross Margin ÷ Net Revenue × 100',
-        formula: 'gross_margin / net_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN_NET_RATE],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE]: {
-        priority: 100,
-        title: 'NC Gross Margin / Net Rate',
-        description: 'DEPRECATED: Use CM1 instead. NC gross margin as percentage of net revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC GM/Net %',
-        tooltip: 'New customer gross margin as a share of their net revenue.',
-        formulaDisplay: 'NC Gross Margin ÷ NC Net Revenue × 100',
-        formula: 'nc_gross_margin / nc_net_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE]: {
-        priority: 100,
-        title: 'RC Gross Margin / Net Rate',
-        description: 'DEPRECATED: Use CM1 instead. RC gross margin as percentage of net revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC GM/Net %',
-        tooltip: 'Returning customer gross margin as a share of their net revenue.',
-        formulaDisplay: 'RC Gross Margin ÷ RC Net Revenue × 100',
-        formula: 'rc_gross_margin / rc_net_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_NET_MARGIN_GROSS_RATE]: {
-        priority: 100,
-        title: 'Net Margin / Gross Rate',
-        description: 'DEPRECATED: Use CM1 instead. Net margin as percentage of gross revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NET_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NM / Gross %',
-        tooltip: 'Net margin (net revenue minus COGS) as a share of gross revenue. A conservative profitability rate that absorbs all revenue reductions.',
-        formulaDisplay: 'Net Margin ÷ Gross Revenue × 100',
-        formula: 'net_margin / gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_NET_RATE, MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE]: {
-        priority: 100,
-        title: 'NC Net Margin / Gross Rate',
-        description: 'DEPRECATED: Use CM1 instead. NC net margin as percentage of gross revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC NM/Gross %',
-        tooltip: 'New customer net margin as a share of their gross revenue.',
-        formulaDisplay: 'NC Net Margin ÷ NC Gross Revenue × 100',
-        formula: 'nc_net_margin / nc_gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE]: {
-        priority: 100,
-        title: 'RC Net Margin / Gross Rate',
-        description: 'DEPRECATED: Use CM1 instead. RC net margin as percentage of gross revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC NM/Gross %',
-        tooltip: 'Returning customer net margin as a share of their gross revenue.',
-        formulaDisplay: 'RC Net Margin ÷ RC Gross Revenue × 100',
-        formula: 'rc_net_margin / rc_gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_NET_MARGIN_NET_RATE]: {
-        priority: 100,
-        title: 'Net Margin / Net Rate',
-        description: 'DEPRECATED: Use CM1 instead. Net margin as percentage of net revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NET_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NM / Net %',
-        tooltip: 'Net margin as a share of net revenue. This is the standard net margin percentage, showing profit after all product-level costs.',
-        formulaDisplay: 'Net Margin ÷ Net Revenue × 100',
-        formula: 'net_margin / net_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_NET_RATE],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE]: {
-        priority: 100,
-        title: 'NC Net Margin / Net Rate',
-        description: 'DEPRECATED: Use CM1 instead. NC net margin as percentage of net revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC NM/Net %',
-        tooltip: 'New customer net margin as a share of their net revenue.',
-        formulaDisplay: 'NC Net Margin ÷ NC Net Revenue × 100',
-        formula: 'nc_net_margin / nc_net_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE]: {
-        priority: 100,
-        title: 'RC Net Margin / Net Rate',
-        description: 'DEPRECATED: Use CM1 instead. RC net margin as percentage of net revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC NM/Net %',
-        tooltip: 'Returning customer net margin as a share of their net revenue.',
-        formulaDisplay: 'RC Net Margin ÷ RC Net Revenue × 100',
-        formula: 'rc_net_margin / rc_net_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE],
-        deprecated: true,
-        hideFromUI: true,
-    },
     [MEASURE.ORDERS_COGS_GROSS_RATE]: {
         priority: 31,
         title: 'COGS / Gross Rate',
@@ -2829,7 +2186,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Cost of goods as a share of gross revenue. The complement of gross margin rate — COGS % + Gross Margin % = 100%.',
         formulaDisplay: 'COGS ÷ Gross Revenue × 100',
         formula: 'cogs / gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_COGS_NET_RATE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
+        relatedMeasures: [MEASURE.ORDERS_COGS_NET_RATE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_CM1_PERCENT],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE]: {
         priority: 35,
@@ -2895,7 +2252,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'COGS as a share of net revenue. Higher than gross rate because discounts and refunds reduce the denominator.',
         formulaDisplay: 'COGS ÷ Net Revenue × 100',
         formula: 'cogs / net_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_COGS_GROSS_RATE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_MARGIN_NET_RATE],
+        relatedMeasures: [MEASURE.ORDERS_COGS_GROSS_RATE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_CM1_PERCENT],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE]: {
         priority: 36,
@@ -2956,7 +2313,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         shortTitle: 'LTV',
         tooltip: 'The average total revenue generated per customer over their entire purchase history. Higher LTV justifies greater acquisition spend.',
         relatedMeasures: [MEASURE.ORDERS_LTV_90, MEASURE.ORDERS_LTV_180, MEASURE.ORDERS_LTV_365, MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER],
@@ -2976,7 +2333,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         tooltip: 'Average revenue per customer within 90 days of their first purchase. Useful for evaluating short-term payback on acquisition.',
         relatedMeasures: [MEASURE.ORDERS_LTV, MEASURE.ORDERS_LTV_180, MEASURE.ORDERS_LTV_365],
     },
@@ -2995,7 +2352,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         tooltip: 'Average revenue per customer within 180 days of their first purchase. Captures two purchase cycles for most repeat-buy categories.',
         relatedMeasures: [MEASURE.ORDERS_LTV, MEASURE.ORDERS_LTV_90, MEASURE.ORDERS_LTV_365],
     },
@@ -3014,7 +2371,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         tooltip: 'Average revenue per customer in the first full year after acquisition. A standard benchmark for paid acquisition payback periods.',
         relatedMeasures: [MEASURE.ORDERS_LTV, MEASURE.ORDERS_LTV_90, MEASURE.ORDERS_LTV_180],
     },
@@ -3033,7 +2390,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         shortTitle: 'Cohort Gross Rev',
         tooltip: 'Cumulative gross revenue generated by a customer cohort over time. Used for LTV cohort analysis across acquisition periods.',
         relatedMeasures: [MEASURE.ORDERS_COHORT_NET_REVENUE, MEASURE.ORDERS_COHORT_AOV, MEASURE.ORDERS_COHORT_CUSTOMERS],
@@ -3053,7 +2410,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         shortTitle: 'Cohort Net Rev',
         tooltip: 'Cumulative net revenue (after discounts and refunds) from a customer cohort over time.',
         relatedMeasures: [MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_COHORT_AOV, MEASURE.ORDERS_COHORT_CUSTOMERS],
@@ -3073,7 +2430,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         shortTitle: 'Cohort Cust.',
         tooltip: 'The number of customers who made their first purchase in the cohort period. The denominator for all per-customer cohort metrics.',
         relatedMeasures: [MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_COHORT_RETENTION_RATE, MEASURE.ORDERS_COHORT_AOV],
@@ -3093,7 +2450,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         shortTitle: 'Cohort Retention',
         tooltip: 'The percentage of customers in a cohort who made an additional purchase in a subsequent period. Higher retention drives LTV.',
         formulaDisplay: 'Returning Cohort Customers ÷ Initial Cohort Customers × 100',
@@ -3115,7 +2472,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         tooltip: 'Average order value for orders placed by customers in the cohort. Tracks whether AOV changes as a cohort matures.',
         formulaDisplay: 'Cohort Revenue ÷ Cohort Order Count',
         formula: 'cohort_revenue / cohort_order_count',
@@ -4062,7 +3419,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'The true cost of products sold, accounting for returns and handling fees.',
         formulaDisplay: 'Orders COGS + Handling − Refund COGS',
         formula: 'orders_cogs + handling - refund_cogs',
-        relatedMeasures: [MEASURE.ORDERS_EFFECTIVE_COGS_PERCENT, MEASURE.ORDERS_COGS_FROM_ORDERS, MEASURE.ORDERS_COGS_FROM_REFUNDS, MEASURE.ORDERS_GROSS_MARGIN],
+        relatedMeasures: [MEASURE.ORDERS_EFFECTIVE_COGS_PERCENT, MEASURE.ORDERS_COGS_FROM_ORDERS, MEASURE.ORDERS_COGS_FROM_REFUNDS, MEASURE.ORDERS_CM1],
     },
     [MEASURE.ORDERS_EFFECTIVE_COGS_PERCENT]: {
         priority: 33,
@@ -4084,7 +3441,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'What percentage of net sales goes toward product costs. Lower means higher gross margins.',
         formulaDisplay: '(Effective COGS ÷ Net Sales) × 100',
         formula: '(effective_cogs / net_sales) * 100',
-        relatedMeasures: [MEASURE.ORDERS_EFFECTIVE_COGS, MEASURE.ORDERS_GROSS_MARGIN_NET_RATE],
+        relatedMeasures: [MEASURE.ORDERS_EFFECTIVE_COGS, MEASURE.ORDERS_CM1_PERCENT],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_EFFECTIVE_COGS]: {
         priority: 12,
@@ -4227,7 +3584,7 @@ export const ORDERS_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Costs that scale with order volume, such as transaction fees and fulfillment costs.',
-        relatedMeasures: [MEASURE.ORDERS_VARIABLE_COSTS_PERCENT, MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_CM2_MARGIN_RATE],
+        relatedMeasures: [MEASURE.ORDERS_VARIABLE_COSTS_PERCENT, MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_CM2_PERCENT],
     },
     [MEASURE.ORDERS_VARIABLE_COSTS_PERCENT]: {
         priority: 61,
@@ -4351,7 +3708,7 @@ export const ORDERS_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Overhead costs that remain constant regardless of order volume.',
-        relatedMeasures: [MEASURE.ORDERS_FIXED_COSTS_PERCENT, MEASURE.ORDERS_VARIABLE_COSTS, MEASURE.ORDERS_NET_MARGIN],
+        relatedMeasures: [MEASURE.ORDERS_FIXED_COSTS_PERCENT, MEASURE.ORDERS_VARIABLE_COSTS, MEASURE.ORDERS_CM1],
     },
     [MEASURE.ORDERS_FIXED_COSTS_PERCENT]: {
         priority: 62,
@@ -4475,7 +3832,7 @@ export const ORDERS_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'What you pay to ship orders to customers (not what customers pay for shipping).',
-        relatedMeasures: [MEASURE.ORDERS_SHIPPING_COSTS_PERCENT, MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_VARIABLE_COSTS],
+        relatedMeasures: [MEASURE.ORDERS_SHIPPING_COSTS_PERCENT, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_VARIABLE_COSTS],
     },
     [MEASURE.ORDERS_SHIPPING_COSTS_PERCENT]: {
         priority: 63,
@@ -4516,7 +3873,7 @@ export const ORDERS_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Transaction fees paid to payment processors like Stripe, PayPal, or Shopify Payments.',
-        relatedMeasures: [MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT, MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_VARIABLE_COSTS],
+        relatedMeasures: [MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_VARIABLE_COSTS],
     },
     [MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT]: {
         priority: 64,
@@ -4540,150 +3897,6 @@ export const ORDERS_MEASURES_MAP = {
         formula: '(payment_gateway_costs / net_sales) * 100',
         relatedMeasures: [MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS, MEASURE.ORDERS_SHIPPING_COSTS_PERCENT],
     },
-    [MEASURE.ORDERS_GROSS_PROFIT]: {
-        priority: 100,
-        title: 'Gross Profit',
-        shortTitle: 'Gross Profit',
-        description: 'DEPRECATED: Use ORDERS_CM1 instead. Net Sales minus Effective COGS. Also known as Contribution Margin 1 (CM1).',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_GROSS_PROFIT,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'Revenue remaining after product costs. The first level of contribution margin.',
-        formulaDisplay: 'Net Sales − Effective COGS',
-        formula: 'net_sales - effective_cogs',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT_PERCENT, MEASURE.ORDERS_EFFECTIVE_COGS, MEASURE.ORDERS_CM2],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_GROSS_PROFIT_PERCENT]: {
-        priority: 100,
-        title: 'Gross Profit Margin',
-        shortTitle: 'Gross Margin %',
-        description: 'DEPRECATED: Use ORDERS_CM1_PERCENT instead. Gross Profit as a percentage of Net Sales.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_GROSS_PROFIT_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'What percentage of net sales remains after product costs. Higher is better.',
-        formulaDisplay: '(Gross Profit ÷ Net Sales) × 100',
-        formula: '(gross_profit / net_sales) * 100',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_NET_PROFIT_PERCENT],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT]: {
-        priority: 100,
-        title: 'NC Gross Profit',
-        shortTitle: 'NC Gross Profit',
-        description: 'DEPRECATED: Use ORDERS_NEW_CUSTOMER_CM1 instead. Gross profit from new customer orders (CM1).',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'Revenue from new customers minus their cost of goods. First level of contribution margin.',
-        formulaDisplay: 'NC Net Sales − NC Effective COGS',
-        formula: 'nc_net_sales - nc_effective_cogs',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_CM2],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT]: {
-        priority: 100,
-        title: 'NC Gross Profit Margin',
-        shortTitle: 'NC Gross Margin %',
-        description: 'DEPRECATED: Use ORDERS_NEW_CUSTOMER_CM1_PERCENT instead. NC Gross Profit as a percentage of NC Net Sales.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'What percentage of new customer net sales remains after product costs.',
-        formulaDisplay: '(NC Gross Profit ÷ NC Net Sales) × 100',
-        formula: '(nc_gross_profit / nc_net_sales) * 100',
-        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT, MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT]: {
-        priority: 100,
-        title: 'RC Gross Profit',
-        shortTitle: 'RC Gross Profit',
-        description: 'DEPRECATED: Use ORDERS_RETURNING_CUSTOMER_CM1 instead. Gross profit from returning customer orders (CM1).',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'Revenue from returning customers minus their cost of goods.',
-        formulaDisplay: 'RC Net Sales − RC Effective COGS',
-        formula: 'rc_net_sales - rc_effective_cogs',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2],
-        deprecated: true,
-        hideFromUI: true,
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT]: {
-        priority: 100,
-        title: 'RC Gross Profit Margin',
-        shortTitle: 'RC Gross Margin %',
-        description: 'DEPRECATED: Use ORDERS_RETURNING_CUSTOMER_CM1_PERCENT instead. RC Gross Profit as a percentage of RC Net Sales.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'What percentage of returning customer net sales remains after product costs.',
-        formulaDisplay: '(RC Gross Profit ÷ RC Net Sales) × 100',
-        formula: '(rc_gross_profit / rc_net_sales) * 100',
-        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT, MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
-        deprecated: true,
-        hideFromUI: true,
-    },
     [MEASURE.ORDERS_CM2]: {
         priority: 2,
         title: 'Contribution Margin 2',
@@ -4704,7 +3917,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Profit after deducting fulfillment and variable operating costs.',
         formulaDisplay: '(CM1) − (Shipping) − (Gateway) − (Variable Costs)',
         formula: '(cm1) - (shipping) - (gateway) - (variable_costs)',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_CM3],
+        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_CM3],
     },
     [MEASURE.ORDERS_CM2_PERCENT]: {
         priority: 32,
@@ -4726,7 +3939,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'What percentage of net revenue remains after product and variable costs.',
         formulaDisplay: '(CM2) ÷ (Net Revenue) × 100',
         formula: '((cm2) / (net_revenue)) * 100',
-        relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_GROSS_PROFIT_PERCENT, MEASURE.ORDERS_CM3_PERCENT],
+        relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_CM3_PERCENT],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_CM2]: {
         priority: 12,
@@ -4748,7 +3961,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Profit from new customers after subtracting fulfillment and variable costs.',
         formulaDisplay: '(NC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
         formula: '(nc_cm1) - (nc_shipping) - (nc_gateway) - (nc_variable_costs)',
-        relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT, MEASURE.ORDERS_NEW_CUSTOMER_CM3],
+        relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_NEW_CUSTOMER_CM1, MEASURE.ORDERS_NEW_CUSTOMER_CM3],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT]: {
         priority: 36,
@@ -4792,7 +4005,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Profit from returning customers after subtracting fulfillment and variable costs.',
         formulaDisplay: '(RC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
         formula: '(rc_cm1) - (rc_shipping) - (rc_gateway) - (rc_variable_costs)',
-        relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3],
+        relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT]: {
         priority: 40,
@@ -4990,7 +4203,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'What percentage of net revenue becomes operating profit. The ultimate efficiency metric showing profitability after all variable and fixed costs.',
         formulaDisplay: '((CM4) ÷ (Net Revenue)) × 100',
         formula: '((cm4) / (net_revenue)) * 100',
-        relatedMeasures: [MEASURE.ORDERS_NET_PROFIT, MEASURE.ORDERS_CM3_PERCENT, MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
+        relatedMeasures: [MEASURE.ORDERS_NET_PROFIT, MEASURE.ORDERS_CM3_PERCENT, MEASURE.ORDERS_CM1_PERCENT],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT]: {
         priority: 14,
@@ -5100,8 +4313,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'CM1 is the conservative gross margin calculation using Net Revenue (after returns/discounts) minus Effective COGS.',
         formulaDisplay: '(Net Revenue) − (Effective COGS)',
         formula: '(net_revenue) - (effective_cogs)',
-        relatedMeasures: [MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_CM2, MEASURE.ORDERS_GROSS_PROFIT],
-        aliases: [MEASURE.ORDERS_GROSS_PROFIT],
+        relatedMeasures: [MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_CM2, MEASURE.ORDERS_EFFECTIVE_COGS],
     },
     [MEASURE.ORDERS_CM1_PERCENT]: {
         priority: 31,
@@ -5123,8 +4335,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'CM1 as a percentage of Net Revenue. The conservative gross margin percentage calculation.',
         formulaDisplay: '(CM1) ÷ (Net Revenue) × 100',
         formula: '((cm1) / (net_revenue)) * 100',
-        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
-        aliases: [MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
+        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_NET_PROFIT_PERCENT],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_CM1]: {
         priority: 11,
@@ -5146,8 +4357,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'NC CM1 is the conservative gross margin for new customers using Net Revenue minus Effective COGS.',
         formulaDisplay: '(NC Net Revenue) − (NC Effective COGS)',
         formula: '(nc_net_revenue) - (nc_effective_cogs)',
-        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT],
-        aliases: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT],
+        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_CM2],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT]: {
         priority: 35,
@@ -5169,8 +4379,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'NC CM1 as a percentage of NC Net Revenue. The conservative gross margin percentage for new customers.',
         formulaDisplay: '(NC CM1) ÷ (NC Net Revenue) × 100',
         formula: '((nc_cm1) / (nc_net_revenue)) * 100',
-        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CM1, MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT],
-        aliases: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT],
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CM1, MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1]: {
         priority: 21,
@@ -5192,8 +4401,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'RC CM1 is the conservative gross margin for returning customers using Net Revenue minus Effective COGS.',
         formulaDisplay: '(RC Net Revenue) − (RC Effective COGS)',
         formula: '(rc_net_revenue) - (rc_effective_cogs)',
-        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT],
-        aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT],
+        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT]: {
         priority: 39,
@@ -5215,8 +4423,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'RC CM1 as a percentage of RC Net Revenue. The conservative gross margin percentage for returning customers.',
         formulaDisplay: '(RC CM1) ÷ (RC Net Revenue) × 100',
         formula: '((rc_cm1) / (rc_net_revenue)) * 100',
-        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1, MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT],
-        aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT],
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1, MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT],
     },
 };
 //# sourceMappingURL=orders-measure-definitions.js.map