@adtrackify/at-tracking-event-types 4.41.0 → 4.42.0

package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js

@@ -3,19 +3,22 @@ Object.defineProperty(exports, "__esModule", { value: true });
 exports.GOOGLE_MEASURES_MAP = void 0;
 const measures_js_1 = require("../measures.js");
 const measure_categories_js_1 = require("./measure-categories.js");
+const measure_icon_js_1 = require("./measure-icon.js");
 const measure_value_type_js_1 = require("./measure-value-type.js");
 const measure_applicable_contexts_js_1 = require("./measure-applicable-contexts.js");
 exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_SPEND]: {
         title: 'Google Spend',
         description: 'The total amount spent on your Google ads.',
+        tooltip: 'Total amount billed by Google for your ads in the selected period.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_SPEND,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_SPEND,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -24,13 +27,15 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_IMPRESSIONS]: {
         title: 'Google Impressions',
         description: 'The number of times your Google ads were shown.',
+        tooltip: 'How many times your Google ads appeared in front of users.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_IMPRESSIONS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_AUDIENCE,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
@@ -39,13 +44,19 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_CPM]: {
         title: 'Google CPM',
         description: 'The cost per thousand impressions of your Google ads.',
+        shortTitle: 'CPM',
+        tooltip: 'How much you pay for every 1,000 times your Google ad is shown. Lower CPM means your budget reaches more people.',
+        formulaDisplay: 'Ad Spend ÷ Impressions × 1,000',
+        formula: 'spend / impressions * 1000',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_SPEND, measures_js_1.MEASURE.CHANNEL_GOOGLE_IMPRESSIONS],
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_CPM,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_AUDIENCE,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -54,13 +65,18 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_FREQUENCY]: {
         title: 'Google Frequency',
         description: 'The average number of times each person saw your Google ads.',
+        tooltip: 'Average number of times each unique person was shown your ad. High frequency can lead to ad fatigue.',
+        formulaDisplay: 'Impressions ÷ Reach',
+        formula: 'impressions / reach',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_IMPRESSIONS],
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_FREQUENCY,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_AUDIENCE,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
@@ -69,13 +85,16 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_CLICKS]: {
         title: 'Google Clicks',
         description: 'The number of clicks on your Google ads.',
+        tooltip: 'Total number of times users clicked on your Google ads.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_CTR, measures_js_1.MEASURE.CHANNEL_GOOGLE_CPC],
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_CLICKS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CLICKS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
@@ -84,13 +103,19 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_CPC]: {
         title: 'Google CPC',
         description: 'The cost per click on your Google ads.',
+        shortTitle: 'CPC',
+        tooltip: 'Average amount you pay each time someone clicks your Google ad. Lower CPC means more traffic for your budget.',
+        formulaDisplay: 'Ad Spend ÷ Clicks',
+        formula: 'spend / clicks',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_SPEND, measures_js_1.MEASURE.CHANNEL_GOOGLE_CLICKS],
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_CPC,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CLICKS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -99,13 +124,19 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_CTR]: {
         title: 'Google CTR',
         description: 'The percentage of impressions that resulted in clicks.',
+        shortTitle: 'CTR',
+        tooltip: 'What percentage of people who saw your ad clicked on it. Higher CTR signals your ad is relevant and compelling.',
+        formulaDisplay: 'Clicks ÷ Impressions × 100',
+        formula: 'clicks / impressions * 100',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_CLICKS, measures_js_1.MEASURE.CHANNEL_GOOGLE_IMPRESSIONS],
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
         avgSuffix: '%',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_CTR,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CLICKS,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -114,13 +145,16 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_PURCHASES]: {
         title: 'Google Purchases',
         description: 'The number of purchases attributed to your Google ads.',
+        tooltip: 'Total conversions reported by Google as purchases driven by your ads.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_PURCHASES_VALUE, measures_js_1.MEASURE.CHANNEL_GOOGLE_ROAS, measures_js_1.MEASURE.CHANNEL_GOOGLE_CPA],
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_PURCHASES,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
@@ -129,13 +163,17 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_PURCHASES_VALUE]: {
         title: 'Google Purchases Value',
         description: 'The total revenue from purchases attributed to your Google ads.',
+        shortTitle: 'Google Rev.',
+        tooltip: 'Total revenue Google attributes to your ads based on purchase conversion events.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_PURCHASES, measures_js_1.MEASURE.CHANNEL_GOOGLE_ROAS],
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_PURCHASES_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -144,13 +182,19 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_AVG_PURCHASE_VALUE]: {
         title: 'Google Average Purchase Value',
         description: 'The average revenue per purchase from your Google ads.',
+        shortTitle: 'Google Avg. Order',
+        tooltip: 'Average order value for purchases attributed to Google ads.',
+        formulaDisplay: 'Purchases Value ÷ Purchases',
+        formula: 'purchases_value / purchases',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_PURCHASES, measures_js_1.MEASURE.CHANNEL_GOOGLE_PURCHASES_VALUE],
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_AVG_PURCHASE_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -159,13 +203,19 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_CPA]: {
         title: 'Google CPA',
         description: 'The cost per purchase conversion from your Google ads.',
+        shortTitle: 'CPA',
+        tooltip: 'How much you spend on average to drive each purchase through Google. Lower is better.',
+        formulaDisplay: 'Ad Spend ÷ Purchases',
+        formula: 'spend / purchases',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_SPEND, measures_js_1.MEASURE.CHANNEL_GOOGLE_PURCHASES, measures_js_1.MEASURE.CHANNEL_GOOGLE_ROAS],
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_CPA,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -175,13 +225,19 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_ROAS]: {
         title: 'Google ROAS',
         description: 'The return on ad spend from your Google ads.',
+        shortTitle: 'ROAS',
+        tooltip: 'How much revenue you earn for every dollar spent on Google ads. A 3x ROAS means $3 in revenue per $1 spent.',
+        formulaDisplay: 'Purchases Value ÷ Ad Spend',
+        formula: 'purchases_value / spend',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_SPEND, measures_js_1.MEASURE.CHANNEL_GOOGLE_PURCHASES_VALUE, measures_js_1.MEASURE.CHANNEL_GOOGLE_CPA],
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
         avgSuffix: 'x',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_ROAS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
         valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -190,13 +246,17 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_ALL_CONVERSIONS]: {
         title: 'Google All Conversions',
         description: 'The total number of conversions from your Google ads.',
+        shortTitle: 'All Conversions',
+        tooltip: 'All conversion actions Google tracked from your ads, including purchases, sign-ups, and other goals.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_PURCHASES, measures_js_1.MEASURE.CHANNEL_GOOGLE_ALL_CONVERSIONS_VALUE],
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_ALL_CONVERSIONS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
@@ -205,13 +265,17 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_ALL_CONVERSIONS_VALUE]: {
         title: 'Google All Conversions Value',
         description: 'The total value of all conversions from your Google ads.',
+        shortTitle: 'All Conv. Value',
+        tooltip: 'Total value of all conversion actions tracked by Google, including all goal types beyond just purchases.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_ALL_CONVERSIONS, measures_js_1.MEASURE.CHANNEL_GOOGLE_ALL_CONVERSIONS_ROAS],
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_ALL_CONVERSIONS_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -220,13 +284,19 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_AVG_ALL_CONVERSION_VALUE]: {
         title: 'Google Average All Conversion Value',
         description: 'The average value per conversion from your Google ads.',
+        shortTitle: 'Avg. Conv. Value',
+        tooltip: 'Average value assigned to each conversion action across all goal types.',
+        formulaDisplay: 'All Conversions Value ÷ All Conversions',
+        formula: 'all_conversions_value / all_conversions',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_ALL_CONVERSIONS, measures_js_1.MEASURE.CHANNEL_GOOGLE_ALL_CONVERSIONS_VALUE],
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_AVG_ALL_CONVERSION_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -235,13 +305,19 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_ALL_CONVERSIONS_COST]: {
         title: 'Google Cost per All Conversions',
         description: 'The cost per all conversions from your Google ads.',
+        shortTitle: 'Cost/All Conv.',
+        tooltip: 'How much you spend on average to drive each conversion action across all goal types.',
+        formulaDisplay: 'Ad Spend ÷ All Conversions',
+        formula: 'spend / all_conversions',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_SPEND, measures_js_1.MEASURE.CHANNEL_GOOGLE_ALL_CONVERSIONS],
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_ALL_CONVERSIONS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -250,13 +326,19 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_ALL_CONVERSIONS_ROAS]: {
         title: 'Google All Conversions ROAS',
         description: 'The return on ad spend for all conversions from your Google ads.',
+        shortTitle: 'All Conv. ROAS',
+        tooltip: 'Revenue return on ad spend including all conversion types, not just purchases.',
+        formulaDisplay: 'All Conversions Value ÷ Ad Spend',
+        formula: 'all_conversions_value / spend',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_ROAS, measures_js_1.MEASURE.CHANNEL_GOOGLE_ALL_CONVERSIONS_VALUE],
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
         avgSuffix: 'x',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_ALL_CONVERSIONS_ROAS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
         valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -265,13 +347,16 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_VIDEO_VIEWS]: {
         title: 'Google Video Views',
         description: 'The number of video views on your Google ads.',
+        tooltip: 'Total number of times users watched your Google video ads (typically 30+ seconds or full video).',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_CPV],
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_VIDEO_VIEWS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
@@ -280,13 +365,19 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_CPV]: {
         title: 'Google CPV',
         description: 'The cost per video view on your Google ads.',
+        shortTitle: 'CPV',
+        tooltip: 'How much you pay on average each time someone watches your Google video ad.',
+        formulaDisplay: 'Ad Spend ÷ Video Views',
+        formula: 'spend / video_views',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_VIDEO_VIEWS, measures_js_1.MEASURE.CHANNEL_GOOGLE_SPEND],
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_CPV,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -295,13 +386,17 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_VIEW_THRU_CONVERSIONS]: {
         title: 'Google View-Through Conversions',
         description: 'The number of conversions that occurred after someone saw, but did not click, your Google ad.',
+        shortTitle: 'View-Thru Conv.',
+        tooltip: 'Conversions from users who saw your ad but did not click, then later converted. Measures impression-driven impact.',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_PURCHASES, measures_js_1.MEASURE.CHANNEL_GOOGLE_VIEW_THRU_CONVERSIONS_COST],
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_VIEW_THRU_CONVERSIONS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
         valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
@@ -310,13 +405,19 @@ exports.GOOGLE_MEASURES_MAP = {
     [measures_js_1.MEASURE.CHANNEL_GOOGLE_VIEW_THRU_CONVERSIONS_COST]: {
         title: 'Google Cost per View-Through Conversion',
         description: 'The cost per view-through conversion from your Google ads.',
+        shortTitle: 'Cost/VTC',
+        tooltip: 'How much you spend on average to drive each view-through conversion from impression-only exposure.',
+        formulaDisplay: 'Ad Spend ÷ View-Through Conversions',
+        formula: 'spend / view_thru_conversions',
+        relatedMeasures: [measures_js_1.MEASURE.CHANNEL_GOOGLE_VIEW_THRU_CONVERSIONS, measures_js_1.MEASURE.CHANNEL_GOOGLE_SPEND],
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'google',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
         measure: measures_js_1.MEASURE.CHANNEL_GOOGLE_VIEW_THRU_CONVERSIONS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_REPORTED,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,

package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js.map

@@ -1 +1 @@
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package/dist/cjs/types/api/measures/definitions/index.d.ts

@@ -1,4 +1,5 @@
 export * from './measure-definitions.js';
+export * from './measure-icon.js';
 export * from './facebook-measure-definitions.js';
 export * from './google-measure-definitions.js';
 export * from './measure-value-type.js';

package/dist/cjs/types/api/measures/definitions/index.js

@@ -15,6 +15,7 @@ var __exportStar = (this && this.__exportStar) || function(m, exports) {
 };
 Object.defineProperty(exports, "__esModule", { value: true });
 __exportStar(require("./measure-definitions.js"), exports);
+__exportStar(require("./measure-icon.js"), exports);
 __exportStar(require("./facebook-measure-definitions.js"), exports);
 __exportStar(require("./google-measure-definitions.js"), exports);
 __exportStar(require("./measure-value-type.js"), exports);

package/dist/cjs/types/api/measures/definitions/index.js.map

@@ -1 +1 @@
-{"version":3,"file":"index.js","sourceRoot":"","sources":["../../../../../../src/types/api/measures/definitions/index.ts"],"names":[],"mappings":";;;;;;;;;;;;;;;;AAAA,2DAAyC;AACzC,oEAAkD;AAClD,kEAAgD;AAChD,0DAAwC;AACxC,mEAAiD;AACjD,gEAA8C;AAC9C,mEAAiD;AACjD,0DAAwC;AACxC,2EAAyD;AACzD,8EAA4D;AAC5D,8EAA4D;AAC5D,mEAAiD;AACjD,+DAA6C;AAC7C,mEAAiD;AACjD,kEAAgD"}
+{"version":3,"file":"index.js","sourceRoot":"","sources":["../../../../../../src/types/api/measures/definitions/index.ts"],"names":[],"mappings":";;;;;;;;;;;;;;;;AAAA,2DAAyC;AACzC,oDAAkC;AAClC,oEAAkD;AAClD,kEAAgD;AAChD,0DAAwC;AACxC,mEAAiD;AACjD,gEAA8C;AAC9C,mEAAiD;AACjD,0DAAwC;AACxC,2EAAyD;AACzD,8EAA4D;AAC5D,8EAA4D;AAC5D,mEAAiD;AACjD,+DAA6C;AAC7C,mEAAiD;AACjD,kEAAgD"}

package/dist/cjs/types/api/measures/definitions/measure-categories.d.ts

@@ -1,5 +1,13 @@
 export declare enum MEASURE_CATEGORY {
     ALL = "All",
+    ORDERS = "Orders",
+    PROFITABILITY = "Profitability",
+    FUNNEL = "Funnel",
+    AD_PERFORMANCE = "Ad Performance",
+    META_ADS = "Meta Ads",
+    GOOGLE_ADS = "Google Ads",
+    LIFETIME_VALUE = "Lifetime Value",
+    DATA_QUALITY = "Data Quality",
     UPSTACK_DATA = "Upstack Data Analytics",
     SALES = "Sales Data (Shopify)",
     FACEBOOK_REPORTED = "Meta reported",
@@ -18,3 +26,42 @@ export declare enum MEASURE_CATEGORY {
     EMQ = "EMQ Data Quality",
     SESSION_DATA = "Session Engagement"
 }
+export declare enum MEASURE_SUBCATEGORY {
+    ORDERS_COUNTS = "Counts",
+    ORDERS_REVENUE = "Revenue",
+    ORDERS_AOV = "Average Order Value",
+    ORDERS_CUSTOMER_SEGMENTS = "Customer Segments",
+    ORDERS_ADJUSTMENTS = "Adjustments",
+    PROFITABILITY_COGS = "COGS",
+    PROFITABILITY_GROSS_MARGIN = "Gross Margin",
+    PROFITABILITY_NET_MARGIN = "Net Margin",
+    PROFITABILITY_CONTRIBUTION_MARGIN = "Contribution Margin",
+    PROFITABILITY_NET_PROFIT = "Net Profit",
+    FUNNEL_AWARENESS = "Awareness",
+    FUNNEL_ENGAGEMENT = "Engagement",
+    FUNNEL_CONVERSIONS = "Conversions",
+    FUNNEL_SESSION_QUALITY = "Session Quality",
+    AD_PERFORMANCE_SPEND = "Spend",
+    AD_PERFORMANCE_EFFICIENCY = "Efficiency",
+    AD_PERFORMANCE_AUDIENCE = "Audience",
+    AD_PERFORMANCE_CLICKS = "Clicks",
+    AD_PERFORMANCE_VIDEO = "Video",
+    AD_PERFORMANCE_CONVERSIONS = "Conversions",
+    AD_PERFORMANCE_ENGAGEMENT = "Engagement",
+    META_SPEND = "Meta Spend",
+    META_EFFICIENCY = "Meta Efficiency",
+    META_AUDIENCE = "Meta Audience",
+    META_CLICKS = "Meta Clicks",
+    META_VIDEO = "Meta Video",
+    META_CONVERSIONS = "Meta Conversions",
+    META_ENGAGEMENT = "Meta Engagement",
+    GOOGLE_SPEND = "Google Spend",
+    GOOGLE_EFFICIENCY = "Google Efficiency",
+    GOOGLE_AUDIENCE = "Google Audience",
+    GOOGLE_CLICKS = "Google Clicks",
+    GOOGLE_CONVERSIONS = "Google Conversions",
+    LTV_METRICS = "LTV Metrics",
+    LTV_COHORT = "Cohort Analysis",
+    DATA_QUALITY_EMQ = "Event Match Quality",
+    DEPRECATED = "Deprecated"
+}

package/dist/cjs/types/api/measures/definitions/measure-categories.js

@@ -1,9 +1,17 @@
 "use strict";
 Object.defineProperty(exports, "__esModule", { value: true });
-exports.MEASURE_CATEGORY = void 0;
+exports.MEASURE_SUBCATEGORY = exports.MEASURE_CATEGORY = void 0;
 var MEASURE_CATEGORY;
 (function (MEASURE_CATEGORY) {
     MEASURE_CATEGORY["ALL"] = "All";
+    MEASURE_CATEGORY["ORDERS"] = "Orders";
+    MEASURE_CATEGORY["PROFITABILITY"] = "Profitability";
+    MEASURE_CATEGORY["FUNNEL"] = "Funnel";
+    MEASURE_CATEGORY["AD_PERFORMANCE"] = "Ad Performance";
+    MEASURE_CATEGORY["META_ADS"] = "Meta Ads";
+    MEASURE_CATEGORY["GOOGLE_ADS"] = "Google Ads";
+    MEASURE_CATEGORY["LIFETIME_VALUE"] = "Lifetime Value";
+    MEASURE_CATEGORY["DATA_QUALITY"] = "Data Quality";
     MEASURE_CATEGORY["UPSTACK_DATA"] = "Upstack Data Analytics";
     MEASURE_CATEGORY["SALES"] = "Sales Data (Shopify)";
     MEASURE_CATEGORY["FACEBOOK_REPORTED"] = "Meta reported";
@@ -22,4 +30,44 @@ var MEASURE_CATEGORY;
     MEASURE_CATEGORY["EMQ"] = "EMQ Data Quality";
     MEASURE_CATEGORY["SESSION_DATA"] = "Session Engagement";
 })(MEASURE_CATEGORY = exports.MEASURE_CATEGORY || (exports.MEASURE_CATEGORY = {}));
+var MEASURE_SUBCATEGORY;
+(function (MEASURE_SUBCATEGORY) {
+    MEASURE_SUBCATEGORY["ORDERS_COUNTS"] = "Counts";
+    MEASURE_SUBCATEGORY["ORDERS_REVENUE"] = "Revenue";
+    MEASURE_SUBCATEGORY["ORDERS_AOV"] = "Average Order Value";
+    MEASURE_SUBCATEGORY["ORDERS_CUSTOMER_SEGMENTS"] = "Customer Segments";
+    MEASURE_SUBCATEGORY["ORDERS_ADJUSTMENTS"] = "Adjustments";
+    MEASURE_SUBCATEGORY["PROFITABILITY_COGS"] = "COGS";
+    MEASURE_SUBCATEGORY["PROFITABILITY_GROSS_MARGIN"] = "Gross Margin";
+    MEASURE_SUBCATEGORY["PROFITABILITY_NET_MARGIN"] = "Net Margin";
+    MEASURE_SUBCATEGORY["PROFITABILITY_CONTRIBUTION_MARGIN"] = "Contribution Margin";
+    MEASURE_SUBCATEGORY["PROFITABILITY_NET_PROFIT"] = "Net Profit";
+    MEASURE_SUBCATEGORY["FUNNEL_AWARENESS"] = "Awareness";
+    MEASURE_SUBCATEGORY["FUNNEL_ENGAGEMENT"] = "Engagement";
+    MEASURE_SUBCATEGORY["FUNNEL_CONVERSIONS"] = "Conversions";
+    MEASURE_SUBCATEGORY["FUNNEL_SESSION_QUALITY"] = "Session Quality";
+    MEASURE_SUBCATEGORY["AD_PERFORMANCE_SPEND"] = "Spend";
+    MEASURE_SUBCATEGORY["AD_PERFORMANCE_EFFICIENCY"] = "Efficiency";
+    MEASURE_SUBCATEGORY["AD_PERFORMANCE_AUDIENCE"] = "Audience";
+    MEASURE_SUBCATEGORY["AD_PERFORMANCE_CLICKS"] = "Clicks";
+    MEASURE_SUBCATEGORY["AD_PERFORMANCE_VIDEO"] = "Video";
+    MEASURE_SUBCATEGORY["AD_PERFORMANCE_CONVERSIONS"] = "Conversions";
+    MEASURE_SUBCATEGORY["AD_PERFORMANCE_ENGAGEMENT"] = "Engagement";
+    MEASURE_SUBCATEGORY["META_SPEND"] = "Meta Spend";
+    MEASURE_SUBCATEGORY["META_EFFICIENCY"] = "Meta Efficiency";
+    MEASURE_SUBCATEGORY["META_AUDIENCE"] = "Meta Audience";
+    MEASURE_SUBCATEGORY["META_CLICKS"] = "Meta Clicks";
+    MEASURE_SUBCATEGORY["META_VIDEO"] = "Meta Video";
+    MEASURE_SUBCATEGORY["META_CONVERSIONS"] = "Meta Conversions";
+    MEASURE_SUBCATEGORY["META_ENGAGEMENT"] = "Meta Engagement";
+    MEASURE_SUBCATEGORY["GOOGLE_SPEND"] = "Google Spend";
+    MEASURE_SUBCATEGORY["GOOGLE_EFFICIENCY"] = "Google Efficiency";
+    MEASURE_SUBCATEGORY["GOOGLE_AUDIENCE"] = "Google Audience";
+    MEASURE_SUBCATEGORY["GOOGLE_CLICKS"] = "Google Clicks";
+    MEASURE_SUBCATEGORY["GOOGLE_CONVERSIONS"] = "Google Conversions";
+    MEASURE_SUBCATEGORY["LTV_METRICS"] = "LTV Metrics";
+    MEASURE_SUBCATEGORY["LTV_COHORT"] = "Cohort Analysis";
+    MEASURE_SUBCATEGORY["DATA_QUALITY_EMQ"] = "Event Match Quality";
+    MEASURE_SUBCATEGORY["DEPRECATED"] = "Deprecated";
+})(MEASURE_SUBCATEGORY = exports.MEASURE_SUBCATEGORY || (exports.MEASURE_SUBCATEGORY = {}));
 //# sourceMappingURL=measure-categories.js.map

package/dist/cjs/types/api/measures/definitions/measure-categories.js.map

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