@adtrackify/at-tracking-event-types 4.41.0 → 4.42.0

package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js

@@ -1,1449 +1,1897 @@
 import { MEASURE } from '../measures.js';
-import { MEASURE_CATEGORY } from './measure-categories.js';
+import { MEASURE_CATEGORY, MEASURE_SUBCATEGORY } from './measure-categories.js';
+import { MEASURE_ICON } from './measure-icon.js';
 import { MeasureValueType } from './measure-value-type.js';
 import { CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts.js';
 export const FACEBOOK_MEASURES_MAP = {
     [MEASURE.CHANNEL_FB_SPEND]: {
         title: 'Meta Spend',
         description: 'The total amount spent on your Meta ads.',
+        tooltip: 'Total ad budget consumed by Meta during the selected period. This is what Meta billed you.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_SPEND,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_SPEND,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_CPM, MEASURE.CHANNEL_FB_CPC, MEASURE.CHANNEL_FB_ROAS],
     },
     [MEASURE.CHANNEL_FB_IMPRESSIONS]: {
         title: 'Meta Impressions',
         description: 'The number of times your Meta ads were shown.',
+        tooltip: 'How many times your ads appeared on screen. One person can generate multiple impressions.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_IMPRESSIONS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_AUDIENCE,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_REACH, MEASURE.CHANNEL_FB_FREQUENCY, MEASURE.CHANNEL_FB_CPM],
     },
     [MEASURE.CHANNEL_FB_CPM]: {
         title: 'Meta CPM',
+        shortTitle: 'CPM',
         description: 'The cost per thousand impressions of your Meta ads.',
+        tooltip: 'How much you pay for every 1,000 times your ad is shown. Lower CPM means cheaper reach.',
+        formulaDisplay: 'Ad Spend ÷ Impressions × 1,000',
+        formula: 'spend / impressions * 1000',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_CPM,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_AUDIENCE,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_SPEND, MEASURE.CHANNEL_FB_IMPRESSIONS, MEASURE.CHANNEL_FB_CTR],
     },
     [MEASURE.CHANNEL_FB_FREQUENCY]: {
         title: 'Meta Frequency',
         description: 'The average number of times each person saw your Meta ads.',
+        tooltip: 'Average number of times a unique person saw your ad. High frequency can signal ad fatigue.',
+        formulaDisplay: 'Impressions ÷ Reach',
+        formula: 'impressions / reach',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_FREQUENCY,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_AUDIENCE,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_REACH, MEASURE.CHANNEL_FB_IMPRESSIONS],
     },
     [MEASURE.CHANNEL_FB_REACH]: {
         title: 'Meta Reach',
         description: 'The number of unique people who saw your Meta ads.',
+        tooltip: 'How many individual people saw your ad at least once. Unlike impressions, each person is counted only once.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_REACH,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_AUDIENCE,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_IMPRESSIONS, MEASURE.CHANNEL_FB_FREQUENCY, MEASURE.CHANNEL_FB_CPP],
     },
     [MEASURE.CHANNEL_FB_CPP]: {
         title: 'Meta CPP',
+        shortTitle: 'CPP',
         description: 'The cost per 1,000 people reached by your Meta ads.',
+        tooltip: 'How much you pay to reach 1,000 unique people. Measures the efficiency of your audience targeting.',
+        formulaDisplay: 'Ad Spend ÷ Reach × 1,000',
+        formula: 'spend / reach * 1000',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_CPP,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_EFFICIENCY,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_REACH, MEASURE.CHANNEL_FB_SPEND, MEASURE.CHANNEL_FB_CPM],
     },
     [MEASURE.CHANNEL_FB_CLICKS]: {
         title: 'Meta Clicks',
         description: 'The number of clicks on your Meta ads.',
+        tooltip: 'Total clicks anywhere on your ad, including link clicks, reactions, profile visits, and more.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_CLICKS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_LINK_CLICKS, MEASURE.CHANNEL_FB_CPC, MEASURE.CHANNEL_FB_CTR],
     },
     [MEASURE.CHANNEL_FB_CPC]: {
         title: 'Meta CPC',
+        shortTitle: 'CPC',
         description: 'The cost per click on your Meta ads.',
+        tooltip: 'Average cost each time someone clicks your ad. Lower CPC means you are driving traffic more efficiently.',
+        formulaDisplay: 'Ad Spend ÷ Clicks',
+        formula: 'spend / clicks',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_CPC,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_CLICKS, MEASURE.CHANNEL_FB_SPEND, MEASURE.CHANNEL_FB_CTR, MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK],
     },
     [MEASURE.CHANNEL_FB_CTR]: {
         title: 'Meta CTR',
+        shortTitle: 'CTR',
         description: 'The percentage of impressions that resulted in clicks.',
+        tooltip: 'How often people click your ad after seeing it. Higher CTR signals more engaging creative or targeting.',
+        formulaDisplay: 'Clicks ÷ Impressions × 100',
+        formula: 'clicks / impressions * 100',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
         avgSuffix: '%',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_CTR,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_CLICKS, MEASURE.CHANNEL_FB_IMPRESSIONS, MEASURE.CHANNEL_FB_LINK_CLICKS_CTR],
     },
     [MEASURE.CHANNEL_FB_UNIQUE_CLICKS]: {
         title: 'Meta Unique Clicks',
         description: 'The number of unique people who clicked on your Meta ads.',
+        tooltip: 'How many distinct individuals clicked your ad, counting each person only once regardless of how many times they clicked.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_CLICKS, MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR],
     },
     [MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR]: {
-        title: 'Meta Unique Clicks CTR',
+        title: 'Meta Unique Click-Through Rate',
+        shortTitle: 'Unique CTR',
         description: 'The percentage of people who clicked on your ad at least once.',
+        tooltip: 'Share of reached people who clicked at least once. Removes the inflation from repeat clickers.',
+        formulaDisplay: 'Unique Clicks ÷ Reach × 100',
+        formula: 'unique_clicks / reach * 100',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
         avgSuffix: '%',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_UNIQUE_CLICKS, MEASURE.CHANNEL_FB_CTR],
     },
     [MEASURE.CHANNEL_FB_COST_PER_UNIQUE_CLICK]: {
         title: 'Meta Cost per Unique Click',
+        shortTitle: 'Cost/Unique Click',
         description: 'The average cost per unique click on your Meta ads.',
+        tooltip: 'How much you pay per unique person who clicks. Accounts for the same person clicking multiple times.',
+        formulaDisplay: 'Ad Spend ÷ Unique Clicks',
+        formula: 'spend / unique_clicks',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_COST_PER_UNIQUE_CLICK,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_UNIQUE_CLICKS, MEASURE.CHANNEL_FB_CPC],
     },
     [MEASURE.CHANNEL_FB_INLINE_CLICKS]: {
         title: 'Meta Inline Clicks',
         description: 'The number of clicks on links within your Meta ads.',
+        tooltip: 'Clicks on links embedded inside the ad unit itself, such as links in the post body or carousel cards.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_INLINE_CLICKS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR, MEASURE.CHANNEL_FB_COST_PER_INLINE_CLICK],
     },
     [MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR]: {
-        title: 'Meta Inline Clicks CTR',
+        title: 'Meta Inline Link Click-Through Rate',
+        shortTitle: 'Inline CTR',
         description: 'The percentage of impressions that resulted in inline link clicks.',
+        tooltip: 'How often viewers click the inline links in your ad. Indicates how compelling the ad content is.',
+        formulaDisplay: 'Inline Clicks ÷ Impressions × 100',
+        formula: 'inline_clicks / impressions * 100',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
         avgSuffix: '%',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_INLINE_CLICKS, MEASURE.CHANNEL_FB_CTR],
     },
     [MEASURE.CHANNEL_FB_COST_PER_INLINE_CLICK]: {
         title: 'Meta Cost per Inline Click',
+        shortTitle: 'Cost/Inline Click',
         description: 'The average cost per inline click on your Meta ads.',
+        tooltip: 'Average spend per inline link click. Useful for measuring efficiency of link-focused ad formats.',
+        formulaDisplay: 'Ad Spend ÷ Inline Clicks',
+        formula: 'spend / inline_clicks',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_COST_PER_INLINE_CLICK,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_INLINE_CLICKS, MEASURE.CHANNEL_FB_CPC],
     },
     [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS]: {
         title: 'Meta Outbound Clicks',
         description: 'The number of clicks that took people to destinations off Meta.',
+        tooltip: 'Clicks that sent people to your website or app, as opposed to clicks that stayed within Meta properties.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_OUTBOUND_CLICKS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR, MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK, MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS],
     },
     [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR]: {
-        title: 'Meta Outbound Clicks CTR',
+        title: 'Meta Outbound Click-Through Rate',
+        shortTitle: 'Outbound CTR',
         description: 'The percentage of impressions that resulted in outbound clicks.',
+        tooltip: 'Share of impressions that drove someone off Meta to your destination. The most relevant CTR for website-focused campaigns.',
+        formulaDisplay: 'Outbound Clicks ÷ Impressions × 100',
+        formula: 'outbound_clicks / impressions * 100',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
         avgSuffix: '%',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS, MEASURE.CHANNEL_FB_CTR, MEASURE.CHANNEL_FB_LINK_CLICKS_CTR],
     },
     [MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK]: {
         title: 'Meta Cost per Outbound Click',
+        shortTitle: 'Cost/Outbound Click',
         description: 'The average cost per click that took people off Meta.',
+        tooltip: 'How much you pay each time someone leaves Meta for your site. A key efficiency metric for traffic campaigns.',
+        formulaDisplay: 'Ad Spend ÷ Outbound Clicks',
+        formula: 'spend / outbound_clicks',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS, MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK],
     },
     [MEASURE.CHANNEL_FB_LINK_CLICKS]: {
         title: 'Meta Link Clicks',
         description: 'The number of clicks on links in your Meta ads.',
+        tooltip: 'Clicks specifically on your ad\'s call-to-action button or primary link, directing people to your website or app.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_LINK_CLICKS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_LINK_CLICKS_CTR, MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK, MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS],
     },
     [MEASURE.CHANNEL_FB_LINK_CLICKS_CTR]: {
-        title: 'Meta Link Clicks CTR',
+        title: 'Meta Link Click-Through Rate',
+        shortTitle: 'Link CTR',
         description: 'The percentage of impressions that resulted in link clicks.',
+        tooltip: 'How often people click your primary link after seeing the ad. A core measure of ad creative and targeting quality.',
+        formulaDisplay: 'Link Clicks ÷ Impressions × 100',
+        formula: 'link_clicks / impressions * 100',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
         avgSuffix: '%',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_LINK_CLICKS_CTR,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_LINK_CLICKS, MEASURE.CHANNEL_FB_CTR, MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR],
     },
     [MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK]: {
         title: 'Meta Cost per Link Click',
+        shortTitle: 'Cost/Link Click',
         description: 'The average cost per link click on your Meta ads.',
+        tooltip: 'Average spend per primary link click. The standard cost-per-click metric for website traffic campaigns.',
+        formulaDisplay: 'Ad Spend ÷ Link Clicks',
+        formula: 'spend / link_clicks',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_LINK_CLICKS, MEASURE.CHANNEL_FB_CPC, MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK],
     },
     [MEASURE.CHANNEL_FB_PURCHASES]: {
         title: 'Meta Purchases',
         description: 'The number of purchases attributed to your Meta ads.',
+        tooltip: 'How many completed purchases Meta attributes to your ads, based on the pixel or Conversions API.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_PURCHASES,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_PURCHASES_VALUE, MEASURE.CHANNEL_FB_CPA, MEASURE.CHANNEL_FB_ROAS],
     },
     [MEASURE.CHANNEL_FB_PURCHASES_VALUE]: {
         title: 'Meta Purchases Value',
+        shortTitle: 'Meta Revenue',
         description: 'The total revenue from purchases attributed to your Meta ads.',
+        tooltip: 'Total revenue Meta credits to your ads. Used to calculate ROAS and evaluate campaign profitability.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_PURCHASES_VALUE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_PURCHASES, MEASURE.CHANNEL_FB_ROAS, MEASURE.CHANNEL_FB_SPEND],
     },
     [MEASURE.CHANNEL_FB_CPA]: {
         title: 'Meta CPA',
+        shortTitle: 'CPA',
         description: 'The cost per purchase conversion from your Meta ads.',
+        tooltip: 'How much you spend on average for each purchase Meta attributes to your ads. Lower is better.',
+        formulaDisplay: 'Ad Spend ÷ Purchases',
+        formula: 'spend / purchases',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_CPA,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_EFFICIENCY,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_FB_PURCHASES_COST],
+        relatedMeasures: [MEASURE.CHANNEL_FB_PURCHASES, MEASURE.CHANNEL_FB_ROAS, MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA],
     },
     [MEASURE.CHANNEL_FB_ROAS]: {
         title: 'Meta ROAS',
+        shortTitle: 'ROAS',
         description: 'The return on ad spend from your Meta ads.',
+        tooltip: 'Revenue Meta reports per dollar spent on ads. A ROAS of 3x means $3 in attributed revenue for every $1 spent.',
+        formulaDisplay: 'Purchases Value ÷ Ad Spend',
+        formula: 'purchases_value / spend',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
         avgSuffix: 'x',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_ROAS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_EFFICIENCY,
         valueType: MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_SPEND, MEASURE.CHANNEL_FB_PURCHASES_VALUE, MEASURE.CHANNEL_FB_CPA, MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS],
     },
     [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES]: {
         title: 'Meta New Customer Purchases',
+        shortTitle: 'NC Purchases',
         description: 'The number of new customer purchases attributed to your Meta ads.',
+        tooltip: 'Purchases from first-time buyers that Meta credits to your ads. Requires new customer signal configuration.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_PURCHASES, MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE, MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA],
     },
     [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE]: {
         title: 'Meta New Customer Purchases Value',
+        shortTitle: 'NC Revenue',
         description: 'The total revenue from new customer purchases attributed to your Meta ads.',
+        tooltip: 'Revenue from first-time buyers that Meta credits to your ads. Indicates how well campaigns attract new shoppers.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES, MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS, MEASURE.CHANNEL_FB_PURCHASES_VALUE],
     },
     [MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA]: {
         title: 'Meta New Customer CPA',
+        shortTitle: 'NC CPA',
         description: 'The cost per acquisition for new customers from Meta ads.',
+        tooltip: 'Average spend to acquire one new customer via Meta. Key metric for evaluating customer acquisition efficiency.',
+        formulaDisplay: 'Ad Spend ÷ New Customer Purchases',
+        formula: 'spend / new_customer_purchases',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_EFFICIENCY,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_COST],
+        relatedMeasures: [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES, MEASURE.CHANNEL_FB_CPA, MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS],
     },
     [MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS]: {
         title: 'Meta New Customer ROAS',
+        shortTitle: 'NC ROAS',
         description: 'The return on ad spend from new customers acquired via Meta ads.',
+        tooltip: 'Revenue from new customers per dollar spent on Meta ads. Measures how effectively you are converting ad spend into new buyers.',
+        formulaDisplay: 'New Customer Revenue ÷ Ad Spend',
+        formula: 'new_customer_purchases_value / spend',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
         avgSuffix: 'x',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_EFFICIENCY,
         valueType: MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_ROAS, MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE, MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA],
     },
     [MEASURE.CHANNEL_FB_VIEW_CONTENTS]: {
         title: 'Meta View Contents',
+        shortTitle: 'View Content',
         description: 'The number of product or content page views attributed to your Meta ads.',
+        tooltip: 'How many times visitors viewed a product detail page after clicking your ad. A top-of-funnel engagement signal.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST, MEASURE.CHANNEL_FB_ADD_TO_CARTS, MEASURE.CHANNEL_FB_PURCHASES],
     },
     [MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE]: {
         title: 'Meta View Contents Value',
+        shortTitle: 'View Content Value',
         description: 'The total value of products viewed from your Meta ads.',
+        tooltip: 'Combined catalog value of all product pages viewed by visitors from your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIEW_CONTENTS, MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE],
     },
     [MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST]: {
         title: 'Meta Cost per View Content',
+        shortTitle: 'Cost/View Content',
         description: 'The cost per product or content page view from your Meta ads.',
+        tooltip: 'Average spend per product page view. Useful for optimizing top-of-funnel traffic cost.',
+        formulaDisplay: 'Ad Spend ÷ View Contents',
+        formula: 'spend / view_contents',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIEW_CONTENTS, MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST],
     },
     [MEASURE.CHANNEL_FB_ADD_TO_CARTS]: {
         title: 'Meta Add to Carts',
+        shortTitle: 'Add to Cart',
         description: 'The number of add to cart actions attributed to your Meta ads.',
+        tooltip: 'How many times shoppers added items to their cart after engaging with your ad. A mid-funnel purchase intent signal.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST, MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS, MEASURE.CHANNEL_FB_PURCHASES],
     },
     [MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE]: {
         title: 'Meta Add to Carts Value',
+        shortTitle: 'Cart Value',
         description: 'The total value of products added to cart from your Meta ads.',
+        tooltip: 'Combined value of all items added to carts by visitors from your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_CARTS, MEASURE.CHANNEL_FB_PURCHASES_VALUE],
     },
     [MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST]: {
         title: 'Meta Cost per Add to Cart',
+        shortTitle: 'Cost/Add to Cart',
         description: 'The cost per add to cart action from your Meta ads.',
+        tooltip: 'Average spend per add-to-cart event. Helps gauge how efficiently your ads drive purchase intent.',
+        formulaDisplay: 'Ad Spend ÷ Add to Carts',
+        formula: 'spend / add_to_carts',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_CARTS, MEASURE.CHANNEL_FB_CPA, MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST],
     },
     [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS]: {
         title: 'Meta Initiate Checkouts',
+        shortTitle: 'Checkouts',
         description: 'The number of checkout initiations attributed to your Meta ads.',
+        tooltip: 'How many shoppers started the checkout process after engaging with your ad. A strong bottom-of-funnel conversion signal.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST, MEASURE.CHANNEL_FB_PURCHASES, MEASURE.CHANNEL_FB_ADD_TO_CARTS],
     },
     [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE]: {
         title: 'Meta Initiate Checkouts Value',
+        shortTitle: 'Checkout Value',
         description: 'The total value of carts at checkout from your Meta ads.',
+        tooltip: 'Combined cart value at checkout for all visitors from your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS, MEASURE.CHANNEL_FB_PURCHASES_VALUE],
     },
     [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST]: {
         title: 'Meta Cost per Initiate Checkout',
+        shortTitle: 'Cost/Checkout',
         description: 'The cost per checkout initiation from your Meta ads.',
+        tooltip: 'Average spend per checkout started. A lower figure indicates efficient bottom-of-funnel performance.',
+        formulaDisplay: 'Ad Spend ÷ Initiate Checkouts',
+        formula: 'spend / initiate_checkouts',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS, MEASURE.CHANNEL_FB_CPA, MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST],
     },
     [MEASURE.CHANNEL_FB_SEARCHES]: {
         title: 'Meta Searches',
         description: 'The number of on-site searches attributed to your Meta ads.',
+        tooltip: 'How many times visitors from your Meta ads used your site search. Indicates active product discovery intent.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_SEARCHES,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_SEARCHES_COST, MEASURE.CHANNEL_FB_VIEW_CONTENTS],
     },
     [MEASURE.CHANNEL_FB_SEARCHES_VALUE]: {
         title: 'Meta Searches Value',
+        shortTitle: 'Search Value',
         description: 'The total value of on-site searches attributed to your Meta ads.',
+        tooltip: 'Assigned value of all search events generated by visitors from your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_SEARCHES_VALUE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_SEARCHES, MEASURE.CHANNEL_FB_SEARCHES_COST],
     },
     [MEASURE.CHANNEL_FB_SEARCHES_COST]: {
         title: 'Meta Cost per Search',
+        shortTitle: 'Cost/Search',
         description: 'The cost per on-site search attributed to your Meta ads.',
+        tooltip: 'Average spend per on-site search event from Meta ad visitors.',
+        formulaDisplay: 'Ad Spend ÷ Searches',
+        formula: 'spend / searches',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_SEARCHES_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_SEARCHES],
     },
     [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS]: {
         title: 'Meta Add to Wishlists',
+        shortTitle: 'Wishlists',
         description: 'The number of add to wishlist actions attributed to your Meta ads.',
+        tooltip: 'How many times shoppers saved items to their wishlist after engaging with your ad. Signals future purchase intent.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST, MEASURE.CHANNEL_FB_ADD_TO_CARTS],
     },
     [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE]: {
         title: 'Meta Add to Wishlists Value',
+        shortTitle: 'Wishlist Value',
         description: 'The total value of products added to wishlist from your Meta ads.',
+        tooltip: 'Combined catalog value of all items saved to wishlists by visitors from your Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS, MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE],
     },
     [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST]: {
         title: 'Meta Cost per Add to Wishlist',
+        shortTitle: 'Cost/Wishlist',
         description: 'The cost per add to wishlist action from your Meta ads.',
+        tooltip: 'Average spend per wishlist add from your Meta ads.',
+        formulaDisplay: 'Ad Spend ÷ Add to Wishlists',
+        formula: 'spend / add_to_wishlists',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS, MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST],
     },
     [MEASURE.CHANNEL_FB_ENGAGEMENTS]: {
         title: 'Meta Engagements',
         description: 'The total interactions with your Meta ads (likes, comments, shares, etc.).',
+        tooltip: 'All social interactions on your ad including reactions, comments, shares, and saves. High engagement signals resonant creative.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_ENGAGEMENTS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_ENGAGEMENTS_COST, MEASURE.CHANNEL_FB_ENGAGEMENT_RATE, MEASURE.CHANNEL_FB_REACTIONS, MEASURE.CHANNEL_FB_SHARES],
     },
     [MEASURE.CHANNEL_FB_ENGAGEMENTS_COST]: {
         title: 'Meta Cost per Engagement',
+        shortTitle: 'Cost/Engagement',
         description: 'The cost per engagement on your Meta ads.',
+        tooltip: 'Average spend per social interaction. Useful for evaluating brand awareness and community-building campaigns.',
+        formulaDisplay: 'Ad Spend ÷ Engagements',
+        formula: 'spend / engagements',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_ENGAGEMENTS_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_ENGAGEMENTS, MEASURE.CHANNEL_FB_ENGAGEMENT_RATE],
     },
     [MEASURE.CHANNEL_FB_ENGAGEMENT_RATE]: {
         title: 'Meta Engagement Rate',
+        shortTitle: 'Engagement Rate',
         description: 'The percentage of people who engaged with your Meta ads after seeing them.',
+        tooltip: 'Share of people who interacted with your ad after seeing it. Higher rates indicate more compelling content.',
+        formulaDisplay: 'Engagements ÷ Reach × 100',
+        formula: 'engagements / reach * 100',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
         avgSuffix: '%',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_ENGAGEMENT_RATE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_ENGAGEMENTS, MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
     },
     [MEASURE.CHANNEL_FB_SHARES]: {
         title: 'Meta Shares',
         description: 'The number of times your Meta ads were shared.',
+        tooltip: 'How many times people shared your ad to their own feed or stories. Shares extend organic reach at no extra cost.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_SHARES,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_SHARES_COST, MEASURE.CHANNEL_FB_ENGAGEMENTS],
     },
     [MEASURE.CHANNEL_FB_SHARES_COST]: {
         title: 'Meta Cost per Share',
+        shortTitle: 'Cost/Share',
         description: 'The cost per share of your Meta ads.',
+        tooltip: 'Average spend per ad share. A lower cost-per-share can signal strong word-of-mouth potential.',
+        formulaDisplay: 'Ad Spend ÷ Shares',
+        formula: 'spend / shares',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_SHARES_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_SHARES, MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
     },
     [MEASURE.CHANNEL_FB_REACTIONS]: {
         title: 'Meta Reactions',
         description: 'The number of reactions (like, love, wow, etc.) on your Meta ads.',
+        tooltip: 'Total emoji reactions on your ad. Reactions are a quick signal of emotional resonance with your audience.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_REACTIONS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_REACTIONS_COST, MEASURE.CHANNEL_FB_LIKES, MEASURE.CHANNEL_FB_ENGAGEMENTS],
     },
     [MEASURE.CHANNEL_FB_REACTIONS_COST]: {
         title: 'Meta Cost per Reaction',
+        shortTitle: 'Cost/Reaction',
         description: 'The cost per reaction on your Meta ads.',
+        tooltip: 'Average spend per emoji reaction on your ad.',
+        formulaDisplay: 'Ad Spend ÷ Reactions',
+        formula: 'spend / reactions',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_REACTIONS_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_REACTIONS, MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
     },
     [MEASURE.CHANNEL_FB_LIKES]: {
         title: 'Meta Likes',
         description: 'The number of likes on your Meta ads.',
+        tooltip: 'Total thumbs-up reactions on your ad. Likes are a basic positive engagement signal.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_LIKES,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_LIKES_COST, MEASURE.CHANNEL_FB_REACTIONS],
     },
     [MEASURE.CHANNEL_FB_LIKES_COST]: {
         title: 'Meta Cost per Like',
+        shortTitle: 'Cost/Like',
         description: 'The cost per like on your Meta ads.',
+        tooltip: 'Average spend per like on your ad.',
+        formulaDisplay: 'Ad Spend ÷ Likes',
+        formula: 'spend / likes',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_LIKES_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_LIKES, MEASURE.CHANNEL_FB_REACTIONS_COST],
     },
     [MEASURE.CHANNEL_FB_COMMENTS]: {
         title: 'Meta Comments',
         description: 'The number of comments on your Meta ads.',
+        tooltip: 'Total comments left on your ad. Comments often indicate strong opinions or questions about your product.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_COMMENTS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_COMMENTS_COST, MEASURE.CHANNEL_FB_ENGAGEMENTS],
     },
     [MEASURE.CHANNEL_FB_COMMENTS_COST]: {
         title: 'Meta Cost per Comment',
+        shortTitle: 'Cost/Comment',
         description: 'The cost per comment on your Meta ads.',
+        tooltip: 'Average spend per comment on your ad.',
+        formulaDisplay: 'Ad Spend ÷ Comments',
+        formula: 'spend / comments',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_COMMENTS_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_COMMENTS, MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
     },
     [MEASURE.CHANNEL_FB_SAVES]: {
         title: 'Meta Saves',
         description: 'The number of times people saved your Meta ads for later viewing.',
+        tooltip: 'How many people bookmarked your ad to revisit later. Saves indicate strong product interest.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_SAVES,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_SAVES_COST, MEASURE.CHANNEL_FB_ENGAGEMENTS],
     },
     [MEASURE.CHANNEL_FB_SAVES_COST]: {
         title: 'Meta Cost per Save',
+        shortTitle: 'Cost/Save',
         description: 'The cost per save on your Meta ads.',
+        tooltip: 'Average spend per ad save.',
+        formulaDisplay: 'Ad Spend ÷ Saves',
+        formula: 'spend / saves',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_SAVES_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_SAVES, MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
     },
     [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS]: {
         title: 'Meta Landing Page Views',
+        shortTitle: 'LP Views',
         description: 'The number of times your landing page loaded after people clicked your ads.',
+        tooltip: 'How many people fully loaded your landing page after clicking. Lower than link clicks indicates drop-off before the page loaded.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST, MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE, MEASURE.CHANNEL_FB_LINK_CLICKS],
     },
     [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST]: {
         title: 'Meta Cost per Landing Page View',
+        shortTitle: 'Cost/LP View',
         description: 'The cost per landing page view from your Meta ads.',
+        tooltip: 'Average spend per landing page load. A more reliable traffic metric than clicks alone.',
+        formulaDisplay: 'Ad Spend ÷ Landing Page Views',
+        formula: 'spend / landing_page_views',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS, MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK],
     },
     [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE]: {
         title: 'Meta Landing Page View Rate',
+        shortTitle: 'LP View Rate',
         description: 'The percentage of clicks that resulted in landing page loads.',
+        tooltip: 'Share of link clicks that actually loaded your landing page. Low rates suggest slow load times or bounce issues.',
+        formulaDisplay: 'Landing Page Views ÷ Link Clicks × 100',
+        formula: 'landing_page_views / link_clicks * 100',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
         avgSuffix: '%',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS, MEASURE.CHANNEL_FB_LINK_CLICKS],
     },
     [MEASURE.CHANNEL_FB_LEADS]: {
         title: 'Meta Leads',
         description: 'The number of leads generated from your Meta ads.',
+        tooltip: 'How many people submitted a lead form or completed a lead event from your Meta ads.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_LEADS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_LEADS_COST, MEASURE.CHANNEL_FB_LEADS_VALUE, MEASURE.CHANNEL_FB_PURCHASES],
     },
     [MEASURE.CHANNEL_FB_LEADS_VALUE]: {
         title: 'Meta Leads Value',
+        shortTitle: 'Lead Value',
         description: 'The total value of leads generated from your Meta ads.',
+        tooltip: 'Combined assigned value of all leads generated via Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_LEADS_VALUE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_LEADS, MEASURE.CHANNEL_FB_LEADS_COST],
     },
     [MEASURE.CHANNEL_FB_LEADS_COST]: {
         title: 'Meta Cost per Lead',
+        shortTitle: 'CPL',
         description: 'The cost per lead generated from your Meta ads.',
+        tooltip: 'Average spend per lead from Meta ads. Key metric for lead generation campaigns.',
+        formulaDisplay: 'Ad Spend ÷ Leads',
+        formula: 'spend / leads',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_LEADS_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_LEADS, MEASURE.CHANNEL_FB_CPA],
     },
     [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES]: {
         title: 'Meta Appointments Scheduled',
+        shortTitle: 'Appointments',
         description: 'The number of appointments scheduled from your Meta ads.',
+        tooltip: 'How many people booked an appointment after engaging with your Meta ad.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST, MEASURE.CHANNEL_FB_LEADS],
     },
     [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE]: {
         title: 'Meta Appointments Scheduled Value',
+        shortTitle: 'Appointment Value',
         description: 'The total value of appointments scheduled from your Meta ads.',
+        tooltip: 'Combined assigned value of all appointments booked from Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES, MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST],
     },
     [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST]: {
         title: 'Meta Cost per Appointment Scheduled',
+        shortTitle: 'Cost/Appointment',
         description: 'The cost per appointment scheduled from your Meta ads.',
+        tooltip: 'Average spend per appointment booked from Meta ads.',
+        formulaDisplay: 'Ad Spend ÷ Appointments Scheduled',
+        formula: 'spend / appointment_schedules',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES, MEASURE.CHANNEL_FB_LEADS_COST],
     },
     [MEASURE.CHANNEL_FB_SUBSCRIBES]: {
         title: 'Meta Subscriptions',
         description: 'The number of subscription sign-ups from your Meta ads.',
+        tooltip: 'How many people signed up for a subscription after engaging with your Meta ad.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_SUBSCRIBES,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_SUBSCRIBES_COST, MEASURE.CHANNEL_FB_START_TRIALS],
     },
     [MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE]: {
         title: 'Meta Subscriptions Value',
+        shortTitle: 'Subscription Value',
         description: 'The total value of subscriptions from your Meta ads.',
+        tooltip: 'Combined value of all subscription sign-ups attributed to Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_SUBSCRIBES, MEASURE.CHANNEL_FB_SUBSCRIBES_COST],
     },
     [MEASURE.CHANNEL_FB_SUBSCRIBES_COST]: {
         title: 'Meta Cost per Subscription',
+        shortTitle: 'Cost/Subscription',
         description: 'The cost per subscription sign-up from your Meta ads.',
+        tooltip: 'Average spend per subscription acquired from Meta ads.',
+        formulaDisplay: 'Ad Spend ÷ Subscriptions',
+        formula: 'spend / subscribes',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_SUBSCRIBES_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_SUBSCRIBES, MEASURE.CHANNEL_FB_CPA],
     },
     [MEASURE.CHANNEL_FB_START_TRIALS]: {
         title: 'Meta Trial Starts',
         description: 'The number of trial starts from your Meta ads.',
+        tooltip: 'How many people started a free or paid trial after engaging with your Meta ad.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_START_TRIALS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_START_TRIALS_COST, MEASURE.CHANNEL_FB_SUBSCRIBES],
     },
     [MEASURE.CHANNEL_FB_START_TRIALS_VALUE]: {
         title: 'Meta Trial Starts Value',
+        shortTitle: 'Trial Value',
         description: 'The total value of trials started from your Meta ads.',
+        tooltip: 'Combined assigned value of all trial starts attributed to Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_START_TRIALS_VALUE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_START_TRIALS, MEASURE.CHANNEL_FB_START_TRIALS_COST],
     },
     [MEASURE.CHANNEL_FB_START_TRIALS_COST]: {
         title: 'Meta Cost per Trial Start',
+        shortTitle: 'Cost/Trial',
         description: 'The cost per trial start from your Meta ads.',
+        tooltip: 'Average spend per trial started from Meta ads.',
+        formulaDisplay: 'Ad Spend ÷ Trial Starts',
+        formula: 'spend / start_trials',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_START_TRIALS_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_START_TRIALS, MEASURE.CHANNEL_FB_SUBSCRIBES_COST],
     },
     [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS]: {
         title: 'Meta Application Submissions',
+        shortTitle: 'Applications',
         description: 'The number of application submissions from your Meta ads.',
+        tooltip: 'How many people submitted an application form after engaging with your Meta ad.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST, MEASURE.CHANNEL_FB_LEADS],
     },
     [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE]: {
         title: 'Meta Application Submissions Value',
+        shortTitle: 'Application Value',
         description: 'The total value of applications submitted from your Meta ads.',
+        tooltip: 'Combined assigned value of all application submissions attributed to Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS, MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST],
     },
     [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST]: {
         title: 'Meta Cost per Application Submission',
+        shortTitle: 'Cost/Application',
         description: 'The cost per application submission from your Meta ads.',
+        tooltip: 'Average spend per application submitted from Meta ads.',
+        formulaDisplay: 'Ad Spend ÷ Application Submissions',
+        formula: 'spend / submit_applications',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS, MEASURE.CHANNEL_FB_LEADS_COST],
     },
     [MEASURE.CHANNEL_FB_APP_INSTALLS]: {
         title: 'Meta App Installs',
         description: 'The number of app installs from your Meta ads.',
+        tooltip: 'How many people installed your app after engaging with your Meta ad.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_APP_INSTALLS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_APP_INSTALLS_COST, MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS],
     },
     [MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE]: {
         title: 'Meta App Installs Value',
+        shortTitle: 'Install Value',
         description: 'The total value of app installs from your Meta ads.',
+        tooltip: 'Combined assigned value of all app installs attributed to Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_APP_INSTALLS, MEASURE.CHANNEL_FB_APP_INSTALLS_COST],
     },
     [MEASURE.CHANNEL_FB_APP_INSTALLS_COST]: {
         title: 'Meta Cost per App Install',
+        shortTitle: 'CPI',
         description: 'The cost per app install from your Meta ads.',
+        tooltip: 'Average spend per app install from Meta ads. The primary efficiency metric for app install campaigns.',
+        formulaDisplay: 'Ad Spend ÷ App Installs',
+        formula: 'spend / app_installs',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_APP_INSTALLS_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_APP_INSTALLS, MEASURE.CHANNEL_FB_CPA],
     },
     [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS]: {
         title: 'Meta Completed Registrations',
+        shortTitle: 'Registrations',
         description: 'The number of completed registrations from your Meta ads.',
+        tooltip: 'How many people completed a registration form or sign-up flow after engaging with your Meta ad.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST, MEASURE.CHANNEL_FB_LEADS],
     },
     [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE]: {
         title: 'Meta Completed Registrations Value',
+        shortTitle: 'Registration Value',
         description: 'The total value of completed registrations from your Meta ads.',
+        tooltip: 'Combined assigned value of all completed registrations attributed to Meta ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS, MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST],
     },
     [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST]: {
         title: 'Meta Cost per Completed Registration',
+        shortTitle: 'Cost/Registration',
         description: 'The cost per completed registration from your Meta ads.',
+        tooltip: 'Average spend per completed registration from Meta ads.',
+        formulaDisplay: 'Ad Spend ÷ Completed Registrations',
+        formula: 'spend / complete_registrations',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS, MEASURE.CHANNEL_FB_LEADS_COST],
     },
     [MEASURE.CHANNEL_FB_VIDEO_VIEWS]: {
         title: 'Meta Video Views',
         description: 'The number of video views on your Meta ads.',
+        tooltip: 'How many times your video ad was watched for at least 3 seconds (Meta\'s default view threshold).',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST, MEASURE.CHANNEL_FB_VIDEO_PLAYS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY],
     },
     [MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST]: {
         title: 'Meta Cost per Video View',
+        shortTitle: 'Cost/Video View',
         description: 'The cost per video view on your Meta ads.',
+        tooltip: 'Average spend per 3-second video view. The standard cost metric for video awareness campaigns.',
+        formulaDisplay: 'Ad Spend ÷ Video Views',
+        formula: 'spend / video_views',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST],
     },
     [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC]: {
         title: 'Meta 15-Second Video Views',
+        shortTitle: '15s Video Views',
         description: 'The number of times your video ads were watched for at least 15 seconds.',
+        tooltip: 'Views where the viewer watched at least 15 continuous seconds. Indicates deeper engagement than the 3-second threshold.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST, MEASURE.CHANNEL_FB_VIDEO_VIEWS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY],
     },
     [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST]: {
         title: 'Meta Cost per 15-Second Video View',
+        shortTitle: 'Cost/15s View',
         description: 'The cost per 15-second video view on your Meta ads.',
+        tooltip: 'Average spend per 15-second video view. Measures efficiency of engaging longer video content.',
+        formulaDisplay: 'Ad Spend ÷ 15-Second Video Views',
+        formula: 'spend / video_views_15_sec',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC, MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST],
     },
     [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC]: {
         title: 'Meta 30-Second Video Views',
+        shortTitle: '30s Video Views',
         description: 'The number of times your video ads were watched for at least 30 seconds.',
+        tooltip: 'Views where the viewer watched at least 30 continuous seconds. A strong engagement signal for longer video content.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST, MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC],
     },
     [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST]: {
         title: 'Meta Cost per 30-Second Video View',
+        shortTitle: 'Cost/30s View',
         description: 'The cost per 30-second video view on your Meta ads.',
+        tooltip: 'Average spend per 30-second video view.',
+        formulaDisplay: 'Ad Spend ÷ 30-Second Video Views',
+        formula: 'spend / video_views_30_sec',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC, MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST],
     },
     [MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS]: {
-        title: 'Meta Video 25% Watched Views',
+        title: 'Meta Video 25% Completion Views',
+        shortTitle: 'Video 25% Views',
         description: 'The number of times your video ads were watched to at least 25% completion.',
+        tooltip: 'Views where the audience watched at least a quarter of your video. Part of the completion rate funnel.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_VIEWS],
     },
     [MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS]: {
-        title: 'Meta Video 50% Watched Views',
+        title: 'Meta Video 50% Completion Views',
+        shortTitle: 'Video 50% Views',
         description: 'The number of times your video ads were watched to at least 50% completion.',
+        tooltip: 'Views where the audience watched at least half of your video. Indicates moderate viewing engagement.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS],
     },
     [MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS]: {
-        title: 'Meta Video 75% Watched Views',
+        title: 'Meta Video 75% Completion Views',
+        shortTitle: 'Video 75% Views',
         description: 'The number of times your video ads were watched to at least 75% completion.',
+        tooltip: 'Views where the audience watched at least three quarters of your video. Signals strong content retention.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS],
     },
     [MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS]: {
-        title: 'Meta Video 95% Watched Views',
+        title: 'Meta Video 95% Completion Views',
+        shortTitle: 'Video 95% Views',
         description: 'The number of times your video ads were watched to at least 95% completion.',
+        tooltip: 'Views where the audience watched nearly all of your video. Near-complete views indicate very high content engagement.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS],
     },
     [MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS]: {
-        title: 'Meta Video 100% Watched Views',
+        title: 'Meta Video Completions',
+        shortTitle: 'Video Completions',
         description: 'The number of times your video ads were watched to 100% completion.',
+        tooltip: 'Views where the audience watched your entire video from start to finish. The strongest video engagement signal.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY],
     },
     [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY]: {
         title: 'Meta Video Thruplay Views',
+        shortTitle: 'Thruplay Views',
         description: 'The number of videos watched to completion or for at least 15 seconds.',
+        tooltip: 'Views counted as "ThruPlay" by Meta: either completed or watched 15+ seconds. The recommended metric for video campaign optimization.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST, MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC],
     },
     [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST]: {
         title: 'Meta Cost per Video Thruplay',
+        shortTitle: 'Cost/Thruplay',
         description: 'The cost per video watched to completion or for at least 15 seconds.',
+        tooltip: 'Average spend per ThruPlay view. The standard efficiency metric when optimizing for video completion campaigns.',
+        formulaDisplay: 'Ad Spend ÷ Thruplay Views',
+        formula: 'spend / video_views_thruplay',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY, MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST],
     },
     [MEASURE.CHANNEL_FB_VIDEO_PLAYS]: {
         title: 'Meta Video Plays',
         description: 'The number of video plays on your Meta ads.',
+        tooltip: 'Total times your video started playing, including auto-plays. Higher than views due to very short watches being excluded from "views".',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST, MEASURE.CHANNEL_FB_VIDEO_VIEWS],
     },
     [MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST]: {
         title: 'Meta Cost per Video Play',
+        shortTitle: 'Cost/Video Play',
         description: 'The cost per video play on your Meta ads.',
+        tooltip: 'Average spend per video play initiation, including auto-plays.',
+        formulaDisplay: 'Ad Spend ÷ Video Plays',
+        formula: 'spend / video_plays',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
-        icon: 'facebook',
+        icon: MEASURE_ICON.FACEBOOK,
         measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST,
-        category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_PLAYS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST],
     },
 };
 //# sourceMappingURL=facebook-measure-definitions.js.map