vibebusiness 1.2.83 → 1.2.85

package/templates/commands/distribution-meta-ads.md

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+# /distribution-meta-ads — Meta/Instagram Ads Campaign Playbook
+
+## Usage
+```
+/distribution-meta-ads                # Full campaign design
+/distribution-meta-ads {audience}     # Campaign for specific audience segment
+```
+
+## Input
+- `$ARGUMENTS` — optional: specific audience segment to target
+
+## Process
+
+### Step 1: Load Context
+1. Read `data/positioning.json` — value proposition, target audience, pain points
+2. Read `data/business-context.json` — product name, funnels, KPIs
+3. Read `data/competitors.json` — competitor ad strategies
+
+### Step 2: Audience Research
+Use WebSearch to find audience targeting opportunities:
+- `"[product category] facebook ads benchmarks CPM CPC CPA [year]"`
+- `"[product category] facebook ads targeting"`
+- `"[target audience] interests facebook ads"`
+
+Define audience segments:
+
+**Segment 1: Interest-Based (Cold)**
+- Interests: [product category tools], [competitor names], [related technologies]
+- Demographics: [age range], [job titles if B2B]
+- Estimated audience size
+
+**Segment 2: Behavior-Based (Warm)**
+- Behaviors: Technology early adopters, SaaS users, [industry-specific]
+- Layered with interests for precision
+
+**Segment 3: Retargeting (Hot)**
+- Website visitors (last 30 days) who didn't convert
+- Pricing page visitors (last 14 days)
+- Blog readers (last 60 days)
+
+**Segment 4: Lookalike**
+- Based on existing signups/customers
+- 1% lookalike for precision, 3-5% for reach
+
+### Step 3: Campaign Structure
+Design campaigns following Meta Ads best practices:
+
+```
+Campaign: [Product] — Conversions
+├── Ad Set: Interest-Based (Cold)
+│   ├── Audience: [interests + demographics]
+│   ├── Placement: Feed + Stories (auto)
+│   └── Budget: $5/day
+├── Ad Set: Retargeting (Hot)
+│   ├── Audience: Website visitors 30d, excl. signups
+│   ├── Placement: Feed + Stories (auto)
+│   └── Budget: $3/day
+└── Ad Set: Lookalike 1%
+    ├── Audience: Lookalike of signups
+    ├── Placement: Feed + Stories (auto)
+    └── Budget: $5/day
+```
+
+### Step 4: Generate Ad Copy
+For each audience segment, queue copy generation:
+- `/promo-copy ad-meta {audience}` — generates primary text + headline + CTA
+- Match messaging to audience temperature (cold=educate, warm=convince, hot=convert)
+
+### Step 5: Creative Format Recommendations
+For each ad set, recommend creative format:
+- **Cold audiences:** Carousel (3-5 feature cards) or short video (15-30s)
+- **Retargeting:** Single image with social proof / testimonial
+- **Lookalike:** Video demo or before/after comparison
+
+If video skills are available, queue `/promo-video ad-{topic}` for video creatives.
+
+### Step 6: Budget & Schedule
+- **Total daily budget:** $10-15/day starting
+- **Split:** 40% cold, 20% retargeting, 40% lookalike
+- **Schedule:** Run 7 days, then evaluate
+- **Dayparting:** If relevant, focus on business hours for B2B
+
+### Step 7: A/B Test Plan
+For each ad set:
+- Test 2-3 ad copy variations
+- Test 2 creative formats (image vs carousel vs video)
+- Measure for 7 days before declaring winner
+- Winning criteria: lowest CPA or highest CTR (depending on objective)
+
+### Step 8: Tracking
+- UTM parameters: `utm_source=meta&utm_medium=paid&utm_campaign={campaign-slug}&utm_content={ad-set}`
+- Pixel events: ViewContent, Lead, CompleteRegistration
+- CAPI (Conversions API) setup recommendation if not configured
+
+### Step 9: Output
+For each campaign, create an idea in `data/ideas.json` with:
+- Category: "growth"
+- Tags: ["growth", "meta-ads", "{audience-segment}"]
+- Implementation plan with campaign structure
+- Success metrics: impressions, reach, CPM, CPC, CTR, conversions, CPA
+- Budget recommendation
+- Queue `copy-ad-meta-{audience}` tasks
+
+## Output Files
+- `data/ideas.json` — new Meta Ads campaign ideas
+- `data/campaigns/` — campaign briefs (optional)

package/templates/commands/distribution-repurpose.md

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+# /distribution-repurpose — Content Repurposing Pipeline
+
+## Usage
+```
+/distribution-repurpose                     # Repurpose latest shipped idea
+/distribution-repurpose {idea-id}           # Repurpose specific shipped idea
+/distribution-repurpose --content="..."     # Repurpose arbitrary content
+```
+
+## Input
+- `$ARGUMENTS` — optional: idea ID or content to repurpose
+
+## Process
+
+### Step 1: Load Source Content
+1. If idea ID provided, read from `data/ideas.json`
+2. If no argument, find the most recently shipped idea
+3. Read `data/positioning.json` — messaging pillars for consistent voice
+4. Read `data/social.json` — understand which platforms are active
+
+Extract from source:
+- **Title/headline** — the main hook
+- **Key insight** — what's new/interesting
+- **Target audience** — who cares about this
+- **Technical details** — for dev-focused channels
+- **Business impact** — for business-focused channels
+- **Visual assets** — screenshots, diagrams, ship cards
+
+### Step 2: Generate Channel-Specific Adaptations
+
+For each active channel, create a tailored version:
+
+#### Twitter/X Thread (5-7 tweets)
+- Tweet 1: Hook — the most surprising/valuable insight
+- Tweet 2-5: Story arc — problem → solution → result → detail
+- Tweet 6: Takeaway or lesson learned
+- Tweet 7: CTA with link + UTM
+- Use patterns from `ai-content-generator.ts` (hooks, engagement patterns)
+- Queue: `social-draft-thread-{topic}`
+
+#### LinkedIn Post (Professional angle)
+- Opening line: Pattern interrupt or contrarian take
+- Body: "Here's what I learned building [feature]..."
+- Formatting: Short paragraphs, line breaks, no hashtag spam
+- CTA: Soft — "What's your experience with [topic]?"
+- Queue: `copy-social-linkedin`
+
+#### Reddit Post (Value-first, subreddit-adapted)
+- Title: Question or insight format (NOT promotional)
+- Body: Genuine story, metrics shared transparently, lessons learned
+- Adapt tone to target subreddit (technical for r/programming, casual for r/SideProject)
+- Link in context only, never as main content
+- Queue: idea with tags ["growth", "reddit", "{subreddit}"]
+
+#### Google Ads Keyword Group
+- Map content to search intent keywords
+- If content solves a problem → target "[problem] solution" keywords
+- If content is a comparison → target "[product] vs [competitor]" keywords
+- Queue: `copy-ad-google-{keyword}`
+
+#### Meta Retargeting Ad
+- Target: People who visited the content page but didn't convert
+- Creative: Key visual from the content + social proof
+- CTA: Return to complete signup
+- Queue: `copy-ad-meta-retargeting-{content-slug}`
+
+#### Email Newsletter Segment
+- Subject line: Hook adapted for email (curiosity gap)
+- Body: Summary with "read more" link
+- Segment: Users interested in [topic]
+- Queue: `email-blast-{campaign-slug}` or include in next digest
+
+#### Indie Hackers / Dev.to Post
+- Longer form, more transparent about metrics and journey
+- Include code snippets if technical
+- End with question to encourage discussion
+- Cross-post with canonical URL to own blog
+
+### Step 3: UTM Attribution Matrix
+Each adaptation gets consistent tracking:
+
+| Channel | utm_source | utm_medium | utm_campaign |
+|---------|-----------|-----------|-------------|
+| Twitter/X | twitter | social | {content-slug} |
+| LinkedIn | linkedin | social | {content-slug} |
+| Reddit | reddit | community | {content-slug} |
+| Google Ads | google | cpc | {content-slug} |
+| Meta Ads | meta | paid | retarget-{content-slug} |
+| Email | email | newsletter | {content-slug} |
+| Indie Hackers | indiehackers | community | {content-slug} |
+| Dev.to | devto | blog | {content-slug} |
+
+### Step 4: Publishing Schedule
+Stagger publishing for maximum reach:
+
+| Day | Channel | Why |
+|-----|---------|-----|
+| Day 0 | Twitter thread | Immediate, test the hook |
+| Day 1 | LinkedIn post | Business hours reach |
+| Day 2 | Reddit post | Different audience, value-first |
+| Day 3 | Email newsletter | Owned channel, reliable |
+| Day 5 | Dev.to / IH post | Long-form, search indexed |
+| Day 7 | Google Ads | If content validates search intent |
+| Ongoing | Meta retargeting | Runs continuously for page visitors |
+
+### Step 5: Output
+Create ideas in `data/ideas.json` for each channel adaptation:
+- Category: "growth"
+- Tags: ["growth", "repurpose", "{channel}", "{source-idea-id}"]
+- Implementation plan with channel-specific content draft
+- Success metrics: channel-specific (impressions, clicks, referral signups)
+- Queue relevant tasks for each channel
+
+Print summary:
+- Source content: [title]
+- Adaptations generated: [count]
+- Channels covered: [list]
+- Tasks queued: [list]
+
+## Output Files
+- `data/ideas.json` — repurposed content campaign ideas

package/templates/commands/distribution-seo-content.md

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+# /distribution-seo-content — SEO Content Machine Playbook
+
+## Usage
+```
+/distribution-seo-content                # Full SEO content strategy
+/distribution-seo-content comparison     # Comparison pages only
+/distribution-seo-content alternatives   # Alternative pages only
+/distribution-seo-content howto          # How-to guides only
+```
+
+## Input
+- `$ARGUMENTS` — optional: specific content type to focus on
+
+## Process
+
+### Step 1: Load Context
+1. Read `data/competitors.json` — competitor names, SEO keywords, features
+2. Read `data/positioning.json` — our differentiators, target audience, pain points
+3. Read `data/business-context.json` — product name, category, funnels
+4. Read `data/pages.json` — existing pages to avoid duplication
+
+### Step 2: Keyword Research
+Use WebSearch to find keyword opportunities:
+
+**Comparison Keywords:**
+- `"[product] vs [competitor]"` — for each competitor
+- `"[product] vs [competitor] comparison"` — check if these pages rank
+- `"[competitor] alternative"` — capture competitor-dissatisfied users
+
+**Alternative Keywords:**
+- `"best [product category] tools [year]"`
+- `"[product category] alternatives"`
+- `"[incumbent] alternatives"` — for each major player
+- `"top [product category] software"`
+
+**Problem-Aware Keywords:**
+- `"how to [solve pain point]"`
+- `"how to [use case] with AI"`
+- `"[pain point] solution for [target audience]"`
+
+**Use-Case Keywords:**
+- `"[product category] for [persona]"` (e.g., "AI product manager for solo founders")
+- `"[product category] for [industry]"`
+
+For each keyword, estimate via WebSearch:
+- Monthly search volume
+- Competition level
+- Current top-ranking pages (to understand content expectations)
+- Search intent (informational/commercial/transactional)
+
+### Step 3: Classify Keywords by Intent
+Group keywords into content types:
+
+| Intent | Content Type | Priority | Example |
+|--------|-------------|----------|---------|
+| Commercial | Comparison page | High | "[Product] vs [Competitor]" |
+| Commercial | Alternative page | High | "Best [category] tools" |
+| Informational | How-to guide | Medium | "How to [solve problem]" |
+| Informational | Use-case page | Medium | "[Product] for [persona]" |
+| Transactional | Landing page | High | "[Product category] software" |
+
+### Step 4: Content Briefs (Top 10 Keywords)
+For each high-priority keyword, generate a content brief:
+
+**Comparison Pages ("[Product] vs [Competitor]"):**
+- H1: "[Product] vs [Competitor]: [Key Difference]"
+- Sections: Overview, Feature comparison table, Pricing, Pros/cons, Use cases, Verdict
+- Schema markup: Product, Review, FAQ
+- Internal links to feature pages and pricing
+- CTA: "Try [Product] free" with UTM
+
+**Alternative Pages ("Best [category] tools"):**
+- H1: "Best [Category] Tools in [Year]: Complete Guide"
+- Sections: Our picks (us first), detailed reviews, comparison table, how to choose
+- Schema markup: ItemList, Product
+- Include 5-8 tools (us + competitors)
+- CTA: "Start with [Product]" with UTM
+
+**How-To Guides:**
+- H1: "How to [Solve Problem] with [Product]"
+- Sections: Problem statement, Step-by-step solution, Screenshots, FAQ
+- Schema markup: HowTo, FAQ
+- Internal links to relevant feature pages
+- CTA: contextual within the guide
+
+**Use-Case Pages:**
+- H1: "[Product] for [Persona]: [Key Benefit]"
+- Sections: Pain points for persona, How [Product] solves them, Testimonials, Pricing
+- Schema markup: Product, FAQ
+- Tailored messaging per persona
+
+### Step 5: Internal Linking Strategy
+- Each new page links to 2-3 existing pages
+- Update existing pages to link to new content
+- Create a hub-and-spoke structure around main category page
+- Ensure all comparison pages link to pricing
+
+### Step 6: Schema Markup
+For each page type, include:
+- **Comparison:** Product schema for both products, FAQ schema
+- **Alternative:** ItemList schema, Product schema per item
+- **How-to:** HowTo schema with steps, FAQ schema
+- **Use-case:** Product schema, FAQ schema
+
+### Step 7: Output
+For each content piece, create an idea in `data/ideas.json`:
+- Category: "growth"
+- Tags: ["growth", "seo", "{content-type}", "{target-keyword}"]
+- Implementation plan with content brief
+- Success metrics: organic traffic, keyword ranking, time on page, conversion rate
+- Queue `/build-page {slug}` for top priority pages
+- UTM: `utm_source=organic&utm_medium=seo&utm_campaign={page-slug}`
+
+## Output Files
+- `data/ideas.json` — SEO content machine ideas

package/templates/commands/distribution-social-expansion.md

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+# /distribution-social-expansion — Multi-Platform Social Media Playbook
+
+## Usage
+```
+/distribution-social-expansion                # Full multi-platform expansion plan
+/distribution-social-expansion linkedin       # LinkedIn-specific plan
+/distribution-social-expansion reddit         # Reddit-specific plan
+/distribution-social-expansion communities    # Indie Hackers, Dev.to, Hashnode plan
+```
+
+## Input
+- `$ARGUMENTS` — optional: specific platform to focus on
+
+## Process
+
+### Step 1: Load Context
+1. Read `data/positioning.json` — value proposition, target audience, messaging pillars
+2. Read `data/business-context.json` — product name, social config status
+3. Read `data/social.json` — current Twitter/X presence, draft history, engagement metrics
+4. Read `data/ideas.json` — recently shipped ideas (content fuel)
+
+### Step 2: Audit Current Presence
+- Check Twitter/X status (configured, post count, engagement rates)
+- Identify what content performs best on Twitter/X (analyze engagement_history if available)
+- Note content gaps: what platforms are we NOT on?
+
+### Step 3: Platform-Specific Expansion Plans
+
+#### LinkedIn Strategy
+**Content Pillars:**
+- Build-in-public updates (40%) — what we shipped, metrics, learnings
+- Industry insights (30%) — trends, analysis, opinions on [product category]
+- Product updates (20%) — feature announcements, use cases
+- Engagement posts (10%) — polls, questions, community interaction
+
+**Posting Cadence:**
+- 3x/week: Tuesday (build-in-public), Thursday (industry insight), Saturday (product update)
+- Best times: 8-10am and 12-1pm local time (weekdays)
+
+**Post Formats:**
+- Text-only with line breaks (highest organic reach)
+- Carousel documents for tutorials/frameworks
+- Short video clips for demos
+
+**Copy Generation:**
+- Queue `copy-social-linkedin` for each content pillar
+- Adapt existing Twitter threads into LinkedIn format
+
+#### Reddit Strategy
+**Subreddit Research (MANDATORY WebSearch):**
+- Search: "[product category] subreddit"
+- Search: "best subreddits for [target audience]"
+- Search: "reddit [product category] marketing"
+
+For each subreddit found:
+- Check subscriber count and activity level
+- Read top 10 posts to understand tone and rules
+- Identify content angles that get upvoted
+- Note self-promotion rules (most subs ban direct promotion)
+
+**Target Subreddits (find 5-10):**
+- r/SideProject — "What I built" posts
+- r/SaaS — SaaS-specific discussions
+- r/[product-category] — domain-specific subreddits
+- r/startups — startup journey updates
+- r/Entrepreneur — business insights
+- r/[technology] — tech stack communities
+
+**Content Approach:**
+- Value-first: share genuine insights, help others, answer questions
+- NO self-promotion in titles or early in posts
+- Story format: "Here's what I learned building [product]..."
+- Comment engagement: reply to relevant threads with expertise
+- Posting cadence: 2-3x/week across different subreddits
+
+#### Indie Hackers / Dev.to / Hashnode
+**Indie Hackers:**
+- "What I built" launch post — product story + metrics
+- Monthly milestone updates — revenue, users, learnings
+- Engage in comments on others' projects
+- Posting cadence: 1-2x/month
+
+**Dev.to / Hashnode:**
+- Technical tutorials from shipped features
+- "How we built [feature] with [technology]" posts
+- Cross-post from blog (with canonical URL)
+- Posting cadence: 1-2x/month
+
+### Step 4: Content Calendar Template
+Build a weekly content calendar:
+
+| Day | Twitter/X | LinkedIn | Reddit | Community |
+|-----|-----------|----------|--------|-----------|
+| Mon | Daily post | — | Comment engagement | — |
+| Tue | Daily post | Build-in-public | r/SideProject post | — |
+| Wed | Daily post | — | Comment engagement | — |
+| Thu | Thread | Industry insight | r/SaaS post | Dev.to article |
+| Fri | Daily post | — | Comment engagement | — |
+| Sat | — | Product update | — | IH update (monthly) |
+| Sun | — | — | — | — |
+
+### Step 5: Content Repurposing Matrix
+For ONE piece of content (e.g., a shipped feature):
+
+| Source | → Twitter/X | → LinkedIn | → Reddit | → IH/Dev.to |
+|--------|-------------|------------|----------|-------------|
+| Shipped feature | Thread (5-7 tweets) | "What we shipped" post | "Here's what I built" | Technical writeup |
+| Blog post | Key insight tweet | Professional summary | Value-first summary | Cross-post |
+| Milestone | Celebration tweet | Humble brag post | Transparent update | Monthly report |
+| Learning | Hot take tweet | Lesson learned post | "TIL" in relevant sub | Tutorial |
+
+### Step 6: UTM & Attribution
+Each platform gets consistent UTM tracking:
+- LinkedIn: `utm_source=linkedin&utm_medium=social&utm_campaign={content-type}`
+- Reddit: `utm_source=reddit&utm_medium=community&utm_campaign={subreddit}`
+- Indie Hackers: `utm_source=indiehackers&utm_medium=community&utm_campaign={post-type}`
+- Dev.to: `utm_source=devto&utm_medium=blog&utm_campaign={article-slug}`
+
+### Step 7: Output
+Create ideas in `data/ideas.json` for each platform expansion:
+- Category: "growth"
+- Tags: ["growth", "{platform-name}"]
+- Implementation plan with content calendar + first week of posts
+- Success metrics: followers, impressions, profile visits, referral signups
+- Queue relevant copy tasks (`copy-social-linkedin`, etc.)
+
+## Output Files
+- `data/ideas.json` — platform expansion ideas

package/.next/standalone/.next/server/chunks/6299.js

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