takomi 2.0.4
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +422 -0
- package/assets/.agent/skills/agent-recovery/SKILL.md +147 -0
- package/assets/.agent/skills/ai-avatar-video/SKILL.md +153 -0
- package/assets/.agent/skills/ai-marketing-videos/SKILL.md +295 -0
- package/assets/.agent/skills/ai-podcast-creation/SKILL.md +292 -0
- package/assets/.agent/skills/ai-product-photography/SKILL.md +269 -0
- package/assets/.agent/skills/ai-sdk/SKILL.md +77 -0
- package/assets/.agent/skills/ai-sdk/references/ai-gateway.md +66 -0
- package/assets/.agent/skills/ai-sdk/references/common-errors.md +443 -0
- package/assets/.agent/skills/ai-sdk/references/type-safe-agents.md +204 -0
- package/assets/.agent/skills/ai-social-media-content/SKILL.md +253 -0
- package/assets/.agent/skills/ai-voice-cloning/SKILL.md +276 -0
- package/assets/.agent/skills/algorithmic-art/LICENSE.txt +202 -0
- package/assets/.agent/skills/algorithmic-art/SKILL.md +405 -0
- package/assets/.agent/skills/algorithmic-art/templates/generator_template.js +223 -0
- package/assets/.agent/skills/algorithmic-art/templates/viewer.html +599 -0
- package/assets/.agent/skills/audit-website/SKILL.md +631 -0
- package/assets/.agent/skills/audit-website/agents/openai.yaml +6 -0
- package/assets/.agent/skills/audit-website/assets/icon-large.png +0 -0
- package/assets/.agent/skills/audit-website/assets/icon-small.svg +41 -0
- package/assets/.agent/skills/audit-website/references/OUTPUT-FORMAT.md +250 -0
- package/assets/.agent/skills/avoid-feature-creep/SKILL.md +307 -0
- package/assets/.agent/skills/avoid-feature-creep/agents/openai.yaml +3 -0
- package/assets/.agent/skills/avoid-feature-creep/assets/large-logo.png +0 -0
- package/assets/.agent/skills/avoid-feature-creep/assets/small-logo.svg +17 -0
- package/assets/.agent/skills/building-native-ui/SKILL.md +320 -0
- package/assets/.agent/skills/building-native-ui/references/animations.md +220 -0
- package/assets/.agent/skills/building-native-ui/references/controls.md +270 -0
- package/assets/.agent/skills/building-native-ui/references/form-sheet.md +227 -0
- package/assets/.agent/skills/building-native-ui/references/gradients.md +106 -0
- package/assets/.agent/skills/building-native-ui/references/icons.md +213 -0
- package/assets/.agent/skills/building-native-ui/references/media.md +198 -0
- package/assets/.agent/skills/building-native-ui/references/route-structure.md +229 -0
- package/assets/.agent/skills/building-native-ui/references/search.md +248 -0
- package/assets/.agent/skills/building-native-ui/references/storage.md +121 -0
- package/assets/.agent/skills/building-native-ui/references/tabs.md +368 -0
- package/assets/.agent/skills/building-native-ui/references/toolbar-and-headers.md +284 -0
- package/assets/.agent/skills/building-native-ui/references/visual-effects.md +197 -0
- package/assets/.agent/skills/building-native-ui/references/webgpu-three.md +605 -0
- package/assets/.agent/skills/building-native-ui/references/zoom-transitions.md +158 -0
- package/assets/.agent/skills/code-review/SKILL.md +81 -0
- package/assets/.agent/skills/component-analysis/SKILL.md +103 -0
- package/assets/.agent/skills/context7/SKILL.md +85 -0
- package/assets/.agent/skills/convex/SKILL.md +62 -0
- package/assets/.agent/skills/convex/agents/openai.yaml +3 -0
- package/assets/.agent/skills/convex/assets/large-logo.png +0 -0
- package/assets/.agent/skills/convex/assets/small-logo.svg +17 -0
- package/assets/.agent/skills/convex-agents/SKILL.md +516 -0
- package/assets/.agent/skills/convex-agents/agents/openai.yaml +3 -0
- package/assets/.agent/skills/convex-agents/assets/large-logo.png +0 -0
- package/assets/.agent/skills/convex-agents/assets/small-logo.svg +17 -0
- package/assets/.agent/skills/convex-best-practices/SKILL.md +369 -0
- package/assets/.agent/skills/convex-best-practices/agents/openai.yaml +3 -0
- package/assets/.agent/skills/convex-best-practices/assets/large-logo.png +0 -0
- package/assets/.agent/skills/convex-best-practices/assets/small-logo.svg +17 -0
- package/assets/.agent/skills/convex-component-authoring/SKILL.md +457 -0
- package/assets/.agent/skills/convex-component-authoring/agents/openai.yaml +3 -0
- package/assets/.agent/skills/convex-component-authoring/assets/large-logo.png +0 -0
- package/assets/.agent/skills/convex-component-authoring/assets/small-logo.svg +17 -0
- package/assets/.agent/skills/convex-cron-jobs/SKILL.md +604 -0
- package/assets/.agent/skills/convex-cron-jobs/agents/openai.yaml +3 -0
- package/assets/.agent/skills/convex-cron-jobs/assets/large-logo.png +0 -0
- package/assets/.agent/skills/convex-cron-jobs/assets/small-logo.svg +17 -0
- package/assets/.agent/skills/convex-file-storage/SKILL.md +467 -0
- package/assets/.agent/skills/convex-file-storage/agents/openai.yaml +3 -0
- package/assets/.agent/skills/convex-file-storage/assets/large-logo.png +0 -0
- package/assets/.agent/skills/convex-file-storage/assets/small-logo.svg +17 -0
- package/assets/.agent/skills/convex-functions/SKILL.md +458 -0
- package/assets/.agent/skills/convex-functions/agents/openai.yaml +3 -0
- package/assets/.agent/skills/convex-functions/assets/large-logo.png +0 -0
- package/assets/.agent/skills/convex-functions/assets/small-logo.svg +17 -0
- package/assets/.agent/skills/convex-http-actions/SKILL.md +733 -0
- package/assets/.agent/skills/convex-http-actions/agents/openai.yaml +3 -0
- package/assets/.agent/skills/convex-http-actions/assets/large-logo.png +0 -0
- package/assets/.agent/skills/convex-http-actions/assets/small-logo.svg +17 -0
- package/assets/.agent/skills/convex-migrations/SKILL.md +712 -0
- package/assets/.agent/skills/convex-migrations/agents/openai.yaml +3 -0
- package/assets/.agent/skills/convex-migrations/assets/large-logo.png +0 -0
- package/assets/.agent/skills/convex-migrations/assets/small-logo.svg +17 -0
- package/assets/.agent/skills/convex-realtime/SKILL.md +443 -0
- package/assets/.agent/skills/convex-realtime/agents/openai.yaml +3 -0
- package/assets/.agent/skills/convex-realtime/assets/large-logo.png +0 -0
- package/assets/.agent/skills/convex-realtime/assets/small-logo.svg +17 -0
- package/assets/.agent/skills/convex-schema-validator/SKILL.md +400 -0
- package/assets/.agent/skills/convex-schema-validator/agents/openai.yaml +3 -0
- package/assets/.agent/skills/convex-schema-validator/assets/large-logo.png +0 -0
- package/assets/.agent/skills/convex-schema-validator/assets/small-logo.svg +17 -0
- package/assets/.agent/skills/convex-security-audit/SKILL.md +539 -0
- package/assets/.agent/skills/convex-security-audit/agents/openai.yaml +3 -0
- package/assets/.agent/skills/convex-security-audit/assets/large-logo.png +0 -0
- package/assets/.agent/skills/convex-security-audit/assets/small-logo.svg +17 -0
- package/assets/.agent/skills/convex-security-check/SKILL.md +378 -0
- package/assets/.agent/skills/convex-security-check/agents/openai.yaml +3 -0
- package/assets/.agent/skills/convex-security-check/assets/large-logo.png +0 -0
- package/assets/.agent/skills/convex-security-check/assets/small-logo.svg +17 -0
- package/assets/.agent/skills/copywriting/SKILL.md +251 -0
- package/assets/.agent/skills/copywriting/references/copy-frameworks.md +338 -0
- package/assets/.agent/skills/copywriting/references/natural-transitions.md +252 -0
- package/assets/.agent/skills/crafting-effective-readmes/SKILL.md +78 -0
- package/assets/.agent/skills/crafting-effective-readmes/references/art-of-readme.md +536 -0
- package/assets/.agent/skills/crafting-effective-readmes/references/make-a-readme.md +119 -0
- package/assets/.agent/skills/crafting-effective-readmes/references/standard-readme-example-maximal.md +68 -0
- package/assets/.agent/skills/crafting-effective-readmes/references/standard-readme-example-minimal.md +21 -0
- package/assets/.agent/skills/crafting-effective-readmes/references/standard-readme-spec.md +242 -0
- package/assets/.agent/skills/crafting-effective-readmes/section-checklist.md +17 -0
- package/assets/.agent/skills/crafting-effective-readmes/style-guide.md +13 -0
- package/assets/.agent/skills/crafting-effective-readmes/templates/internal.md +106 -0
- package/assets/.agent/skills/crafting-effective-readmes/templates/oss.md +77 -0
- package/assets/.agent/skills/crafting-effective-readmes/templates/personal.md +51 -0
- package/assets/.agent/skills/crafting-effective-readmes/templates/xdg-config.md +71 -0
- package/assets/.agent/skills/crafting-effective-readmes/using-references.md +35 -0
- package/assets/.agent/skills/docx/LICENSE.txt +30 -0
- package/assets/.agent/skills/docx/SKILL.md +481 -0
- package/assets/.agent/skills/docx/scripts/accept_changes.py +135 -0
- package/assets/.agent/skills/docx/scripts/comment.py +318 -0
- package/assets/.agent/skills/docx/scripts/office/helpers/merge_runs.py +199 -0
- package/assets/.agent/skills/docx/scripts/office/helpers/simplify_redlines.py +197 -0
- package/assets/.agent/skills/docx/scripts/office/pack.py +159 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/dml-chart.xsd +1499 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/dml-chartDrawing.xsd +146 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/dml-diagram.xsd +1085 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/dml-lockedCanvas.xsd +11 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/dml-main.xsd +3081 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/dml-picture.xsd +23 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/dml-spreadsheetDrawing.xsd +185 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/dml-wordprocessingDrawing.xsd +287 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/pml.xsd +1676 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/shared-additionalCharacteristics.xsd +28 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/shared-bibliography.xsd +144 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/shared-commonSimpleTypes.xsd +174 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/shared-customXmlDataProperties.xsd +25 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/shared-customXmlSchemaProperties.xsd +18 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/shared-documentPropertiesCustom.xsd +59 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/shared-documentPropertiesExtended.xsd +56 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/shared-documentPropertiesVariantTypes.xsd +195 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/shared-math.xsd +582 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/shared-relationshipReference.xsd +25 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/sml.xsd +4439 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/vml-main.xsd +570 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/vml-officeDrawing.xsd +509 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/vml-presentationDrawing.xsd +12 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/vml-spreadsheetDrawing.xsd +108 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/vml-wordprocessingDrawing.xsd +96 -0
- package/assets/.agent/skills/docx/scripts/office/schemas/ISO-IEC29500-4_2016/wml.xsd +3646 -0
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- package/assets/.agent/skills/docx/scripts/templates/comments.xml +3 -0
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- package/assets/.agent/skills/domain-name-brainstormer/SKILL.md +212 -0
- package/assets/.agent/skills/frontend-design/LICENSE.txt +177 -0
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- package/assets/.agent/skills/gemini/SKILL.md +223 -0
- package/assets/.agent/skills/git-worktree/SKILL.md +78 -0
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- package/assets/Legacy/3 Design System Genesis Protocol.md +75 -0
- package/assets/Legacy/3.1.1 my_design_system_rules.md +177 -0
- package/assets/Legacy/3.1.2 Material You M3 Genesis Protocol.md +73 -0
- package/assets/Legacy/4 The Ultimate GitHub Issue Meta-Prompt Template.md +54 -0
- package/assets/Legacy/5 The Escalation & Handoff Protocol.md +97 -0
- package/assets/Legacy/8 The Seamless Migration Meta-Prompt (Your Reusable Tool).md +38 -0
- package/assets/Legacy/9 The Reverse Genesis Protocol.md +75 -0
- package/assets/Takomi-Agents/custom_modes.yaml +1252 -0
- package/assets/Takomi-Agents/kilo-code-settings.json +1 -0
- package/assets/Takomi-Agents/vibe-architect.yaml +473 -0
- package/assets/Takomi-Agents/vibe-ask.yaml +395 -0
- package/assets/Takomi-Agents/vibe-code.yaml +522 -0
- package/assets/Takomi-Agents/vibe-debug.yaml +448 -0
- package/assets/Takomi-Agents/vibe-orchestrator.yaml +763 -0
- package/assets/Takomi-Agents/vibe-review.yaml +459 -0
- package/assets/Takomi-Agents/vibe-visionary.yaml +607 -0
- package/bin/takomi.js +2 -0
- package/package.json +42 -0
- package/src/cli.js +638 -0
- package/src/harness.js +281 -0
- package/src/store.js +239 -0
- package/src/utils.js +447 -0
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name: convex-security-check
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displayName: Convex Security Check
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description: Quick security audit checklist covering authentication, function exposure, argument validation, row-level access control, and environment variable handling
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version: 1.0.0
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author: Convex
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tags: [convex, security, authentication, authorization, checklist]
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---
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# Convex Security Check
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A quick security audit checklist for Convex applications covering authentication, function exposure, argument validation, row-level access control, and environment variable handling.
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## Documentation Sources
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Before implementing, do not assume; fetch the latest documentation:
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- Primary: https://docs.convex.dev/auth
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- Production Security: https://docs.convex.dev/production
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- Functions Auth: https://docs.convex.dev/auth/functions-auth
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- For broader context: https://docs.convex.dev/llms.txt
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## Instructions
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### Security Checklist
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Use this checklist to quickly audit your Convex application's security:
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#### 1. Authentication
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- [ ] Authentication provider configured (Clerk, Auth0, etc.)
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- [ ] All sensitive queries check `ctx.auth.getUserIdentity()`
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- [ ] Unauthenticated access explicitly allowed where intended
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- [ ] Session tokens properly validated
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#### 2. Function Exposure
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- [ ] Public functions (`query`, `mutation`, `action`) reviewed
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- [ ] Internal functions use `internalQuery`, `internalMutation`, `internalAction`
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- [ ] No sensitive operations exposed as public functions
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- [ ] HTTP actions validate origin/authentication
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#### 3. Argument Validation
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- [ ] All functions have explicit `args` validators
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- [ ] All functions have explicit `returns` validators
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- [ ] No `v.any()` used for sensitive data
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- [ ] ID validators use correct table names
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#### 4. Row-Level Access Control
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- [ ] Users can only access their own data
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- [ ] Admin functions check user roles
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- [ ] Shared resources have proper access checks
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- [ ] Deletion functions verify ownership
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#### 5. Environment Variables
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- [ ] API keys stored in environment variables
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- [ ] No secrets in code or schema
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- [ ] Different keys for dev/prod environments
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- [ ] Environment variables accessed only in actions
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### Authentication Check
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```typescript
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// convex/auth.ts
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import { query, mutation } from "./_generated/server";
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import { v } from "convex/values";
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import { ConvexError } from "convex/values";
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// Helper to require authentication
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async function requireAuth(ctx: QueryCtx | MutationCtx) {
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const identity = await ctx.auth.getUserIdentity();
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if (!identity) {
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throw new ConvexError("Authentication required");
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}
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return identity;
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}
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// Secure query pattern
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export const getMyProfile = query({
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args: {},
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returns: v.union(v.object({
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_id: v.id("users"),
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name: v.string(),
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email: v.string(),
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}), v.null()),
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handler: async (ctx) => {
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const identity = await requireAuth(ctx);
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return await ctx.db
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.query("users")
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.withIndex("by_tokenIdentifier", (q) =>
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q.eq("tokenIdentifier", identity.tokenIdentifier)
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)
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.unique();
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},
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});
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```
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### Function Exposure Check
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```typescript
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// PUBLIC - Exposed to clients (review carefully!)
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export const listPublicPosts = query({
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args: {},
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returns: v.array(v.object({ /* ... */ })),
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handler: async (ctx) => {
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// Anyone can call this - intentionally public
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return await ctx.db
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.query("posts")
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.withIndex("by_public", (q) => q.eq("isPublic", true))
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.collect();
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},
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});
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// INTERNAL - Only callable from other Convex functions
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export const _updateUserCredits = internalMutation({
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args: { userId: v.id("users"), amount: v.number() },
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returns: v.null(),
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handler: async (ctx, args) => {
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// This cannot be called directly from clients
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await ctx.db.patch(args.userId, {
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credits: args.amount,
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});
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return null;
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},
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});
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```
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### Argument Validation Check
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```typescript
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// GOOD: Strict validation
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export const createPost = mutation({
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args: {
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title: v.string(),
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content: v.string(),
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category: v.union(
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v.literal("tech"),
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v.literal("news"),
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v.literal("other")
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),
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},
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returns: v.id("posts"),
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handler: async (ctx, args) => {
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const identity = await requireAuth(ctx);
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return await ctx.db.insert("posts", {
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...args,
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authorId: identity.tokenIdentifier,
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});
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},
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});
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// BAD: Weak validation
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export const createPostUnsafe = mutation({
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args: {
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data: v.any(), // DANGEROUS: Allows any data
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},
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returns: v.id("posts"),
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handler: async (ctx, args) => {
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return await ctx.db.insert("posts", args.data);
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},
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});
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```
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### Row-Level Access Control Check
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```typescript
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// Verify ownership before update
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export const updateTask = mutation({
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args: {
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taskId: v.id("tasks"),
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title: v.string(),
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},
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returns: v.null(),
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handler: async (ctx, args) => {
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const identity = await requireAuth(ctx);
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const task = await ctx.db.get(args.taskId);
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// Check ownership
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if (!task || task.userId !== identity.tokenIdentifier) {
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throw new ConvexError("Not authorized to update this task");
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}
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await ctx.db.patch(args.taskId, { title: args.title });
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return null;
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},
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});
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// Verify ownership before delete
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export const deleteTask = mutation({
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args: { taskId: v.id("tasks") },
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returns: v.null(),
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handler: async (ctx, args) => {
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const identity = await requireAuth(ctx);
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const task = await ctx.db.get(args.taskId);
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if (!task || task.userId !== identity.tokenIdentifier) {
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throw new ConvexError("Not authorized to delete this task");
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}
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await ctx.db.delete(args.taskId);
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return null;
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},
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});
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```
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### Environment Variables Check
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```typescript
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// convex/actions.ts
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"use node";
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import { action } from "./_generated/server";
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import { v } from "convex/values";
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export const sendEmail = action({
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args: {
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to: v.string(),
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subject: v.string(),
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body: v.string(),
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},
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returns: v.object({ success: v.boolean() }),
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handler: async (ctx, args) => {
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// Access API key from environment
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const apiKey = process.env.RESEND_API_KEY;
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if (!apiKey) {
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throw new Error("RESEND_API_KEY not configured");
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}
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const response = await fetch("https://api.resend.com/emails", {
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method: "POST",
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headers: {
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"Authorization": `Bearer ${apiKey}`,
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"Content-Type": "application/json",
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},
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body: JSON.stringify({
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from: "noreply@example.com",
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to: args.to,
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subject: args.subject,
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html: args.body,
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}),
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});
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return { success: response.ok };
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},
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});
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```
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## Examples
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### Complete Security Pattern
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```typescript
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// convex/secure.ts
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import { query, mutation, internalMutation } from "./_generated/server";
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import { v } from "convex/values";
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import { ConvexError } from "convex/values";
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// Authentication helper
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async function getAuthenticatedUser(ctx: QueryCtx | MutationCtx) {
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const identity = await ctx.auth.getUserIdentity();
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if (!identity) {
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throw new ConvexError({
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code: "UNAUTHENTICATED",
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message: "You must be logged in",
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});
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}
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const user = await ctx.db
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.query("users")
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.withIndex("by_tokenIdentifier", (q) =>
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q.eq("tokenIdentifier", identity.tokenIdentifier)
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)
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.unique();
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if (!user) {
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throw new ConvexError({
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code: "USER_NOT_FOUND",
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message: "User profile not found",
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});
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}
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return user;
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}
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// Check admin role
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async function requireAdmin(ctx: QueryCtx | MutationCtx) {
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const user = await getAuthenticatedUser(ctx);
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if (user.role !== "admin") {
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throw new ConvexError({
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code: "FORBIDDEN",
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message: "Admin access required",
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});
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}
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return user;
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}
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// Public: List own tasks
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export const listMyTasks = query({
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args: {},
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returns: v.array(v.object({
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_id: v.id("tasks"),
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title: v.string(),
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completed: v.boolean(),
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})),
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handler: async (ctx) => {
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const user = await getAuthenticatedUser(ctx);
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return await ctx.db
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.query("tasks")
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.withIndex("by_user", (q) => q.eq("userId", user._id))
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.collect();
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},
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});
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// Admin only: List all users
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export const listAllUsers = query({
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args: {},
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returns: v.array(v.object({
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_id: v.id("users"),
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name: v.string(),
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role: v.string(),
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})),
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handler: async (ctx) => {
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await requireAdmin(ctx);
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return await ctx.db.query("users").collect();
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},
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});
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// Internal: Update user role (never exposed)
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export const _setUserRole = internalMutation({
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args: {
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userId: v.id("users"),
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role: v.union(v.literal("user"), v.literal("admin")),
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},
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returns: v.null(),
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handler: async (ctx, args) => {
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await ctx.db.patch(args.userId, { role: args.role });
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return null;
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});
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```
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## Best Practices
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- Never run `npx convex deploy` unless explicitly instructed
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- Never run any git commands unless explicitly instructed
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- Always verify user identity before returning sensitive data
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- Use internal functions for sensitive operations
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- Validate all arguments with strict validators
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- Check ownership before update/delete operations
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- Store API keys in environment variables
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- Review all public functions for security implications
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## Common Pitfalls
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1. **Missing authentication checks** - Always verify identity
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2. **Exposing internal operations** - Use internalMutation/Query
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3. **Trusting client-provided IDs** - Verify ownership
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4. **Using v.any() for arguments** - Use specific validators
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5. **Hardcoding secrets** - Use environment variables
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## References
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- Convex Documentation: https://docs.convex.dev/
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- Convex LLMs.txt: https://docs.convex.dev/llms.txt
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- Authentication: https://docs.convex.dev/auth
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- Production Security: https://docs.convex.dev/production
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- Functions Auth: https://docs.convex.dev/auth/functions-auth
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---
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name: copywriting
|
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version: 1.0.0
|
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+
description: When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
|
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|
+
---
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|
6
|
+
|
|
7
|
+
# Copywriting
|
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8
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+
|
|
9
|
+
You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
|
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10
|
+
|
|
11
|
+
## Before Writing
|
|
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|
+
|
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|
+
**Check for product marketing context first:**
|
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+
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
|
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|
+
|
|
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|
+
Gather this context (ask if not provided):
|
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17
|
+
|
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18
|
+
### 1. Page Purpose
|
|
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|
+
- What type of page? (homepage, landing page, pricing, feature, about)
|
|
20
|
+
- What is the ONE primary action you want visitors to take?
|
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|
+
|
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|
+
### 2. Audience
|
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|
+
- Who is the ideal customer?
|
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|
+
- What problem are they trying to solve?
|
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|
+
- What objections or hesitations do they have?
|
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|
+
- What language do they use to describe their problem?
|
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|
+
|
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28
|
+
### 3. Product/Offer
|
|
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|
+
- What are you selling or offering?
|
|
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|
+
- What makes it different from alternatives?
|
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|
+
- What's the key transformation or outcome?
|
|
32
|
+
- Any proof points (numbers, testimonials, case studies)?
|
|
33
|
+
|
|
34
|
+
### 4. Context
|
|
35
|
+
- Where is traffic coming from? (ads, organic, email)
|
|
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|
+
- What do visitors already know before arriving?
|
|
37
|
+
|
|
38
|
+
---
|
|
39
|
+
|
|
40
|
+
## Copywriting Principles
|
|
41
|
+
|
|
42
|
+
### Clarity Over Cleverness
|
|
43
|
+
If you have to choose between clear and creative, choose clear.
|
|
44
|
+
|
|
45
|
+
### Benefits Over Features
|
|
46
|
+
Features: What it does. Benefits: What that means for the customer.
|
|
47
|
+
|
|
48
|
+
### Specificity Over Vagueness
|
|
49
|
+
- Vague: "Save time on your workflow"
|
|
50
|
+
- Specific: "Cut your weekly reporting from 4 hours to 15 minutes"
|
|
51
|
+
|
|
52
|
+
### Customer Language Over Company Language
|
|
53
|
+
Use words your customers use. Mirror voice-of-customer from reviews, interviews, support tickets.
|
|
54
|
+
|
|
55
|
+
### One Idea Per Section
|
|
56
|
+
Each section should advance one argument. Build a logical flow down the page.
|
|
57
|
+
|
|
58
|
+
---
|
|
59
|
+
|
|
60
|
+
## Writing Style Rules
|
|
61
|
+
|
|
62
|
+
### Core Principles
|
|
63
|
+
|
|
64
|
+
1. **Simple over complex** — "Use" not "utilize," "help" not "facilitate"
|
|
65
|
+
2. **Specific over vague** — Avoid "streamline," "optimize," "innovative"
|
|
66
|
+
3. **Active over passive** — "We generate reports" not "Reports are generated"
|
|
67
|
+
4. **Confident over qualified** — Remove "almost," "very," "really"
|
|
68
|
+
5. **Show over tell** — Describe the outcome instead of using adverbs
|
|
69
|
+
6. **Honest over sensational** — Never fabricate statistics or testimonials
|
|
70
|
+
|
|
71
|
+
### Quick Quality Check
|
|
72
|
+
|
|
73
|
+
- Jargon that could confuse outsiders?
|
|
74
|
+
- Sentences trying to do too much?
|
|
75
|
+
- Passive voice constructions?
|
|
76
|
+
- Exclamation points? (remove them)
|
|
77
|
+
- Marketing buzzwords without substance?
|
|
78
|
+
|
|
79
|
+
For thorough line-by-line review, use the **copy-editing** skill after your draft.
|
|
80
|
+
|
|
81
|
+
---
|
|
82
|
+
|
|
83
|
+
## Best Practices
|
|
84
|
+
|
|
85
|
+
### Be Direct
|
|
86
|
+
Get to the point. Don't bury the value in qualifications.
|
|
87
|
+
|
|
88
|
+
❌ Slack lets you share files instantly, from documents to images, directly in your conversations
|
|
89
|
+
|
|
90
|
+
✅ Need to share a screenshot? Send as many documents, images, and audio files as your heart desires.
|
|
91
|
+
|
|
92
|
+
### Use Rhetorical Questions
|
|
93
|
+
Questions engage readers and make them think about their own situation.
|
|
94
|
+
- "Hate returning stuff to Amazon?"
|
|
95
|
+
- "Tired of chasing approvals?"
|
|
96
|
+
|
|
97
|
+
### Use Analogies When Helpful
|
|
98
|
+
Analogies make abstract concepts concrete and memorable.
|
|
99
|
+
|
|
100
|
+
### Pepper in Humor (When Appropriate)
|
|
101
|
+
Puns and wit make copy memorable—but only if it fits the brand and doesn't undermine clarity.
|
|
102
|
+
|
|
103
|
+
---
|
|
104
|
+
|
|
105
|
+
## Page Structure Framework
|
|
106
|
+
|
|
107
|
+
### Above the Fold
|
|
108
|
+
|
|
109
|
+
**Headline**
|
|
110
|
+
- Your single most important message
|
|
111
|
+
- Communicate core value proposition
|
|
112
|
+
- Specific > generic
|
|
113
|
+
|
|
114
|
+
**Example formulas:**
|
|
115
|
+
- "{Achieve outcome} without {pain point}"
|
|
116
|
+
- "The {category} for {audience}"
|
|
117
|
+
- "Never {unpleasant event} again"
|
|
118
|
+
- "{Question highlighting main pain point}"
|
|
119
|
+
|
|
120
|
+
**For comprehensive headline formulas**: See [references/copy-frameworks.md](references/copy-frameworks.md)
|
|
121
|
+
|
|
122
|
+
**For natural transition phrases**: See [references/natural-transitions.md](references/natural-transitions.md)
|
|
123
|
+
|
|
124
|
+
**Subheadline**
|
|
125
|
+
- Expands on headline
|
|
126
|
+
- Adds specificity
|
|
127
|
+
- 1-2 sentences max
|
|
128
|
+
|
|
129
|
+
**Primary CTA**
|
|
130
|
+
- Action-oriented button text
|
|
131
|
+
- Communicate what they get: "Start Free Trial" > "Sign Up"
|
|
132
|
+
|
|
133
|
+
### Core Sections
|
|
134
|
+
|
|
135
|
+
| Section | Purpose |
|
|
136
|
+
|---------|---------|
|
|
137
|
+
| Social Proof | Build credibility (logos, stats, testimonials) |
|
|
138
|
+
| Problem/Pain | Show you understand their situation |
|
|
139
|
+
| Solution/Benefits | Connect to outcomes (3-5 key benefits) |
|
|
140
|
+
| How It Works | Reduce perceived complexity (3-4 steps) |
|
|
141
|
+
| Objection Handling | FAQ, comparisons, guarantees |
|
|
142
|
+
| Final CTA | Recap value, repeat CTA, risk reversal |
|
|
143
|
+
|
|
144
|
+
**For detailed section types and page templates**: See [references/copy-frameworks.md](references/copy-frameworks.md)
|
|
145
|
+
|
|
146
|
+
---
|
|
147
|
+
|
|
148
|
+
## CTA Copy Guidelines
|
|
149
|
+
|
|
150
|
+
**Weak CTAs (avoid):**
|
|
151
|
+
- Submit, Sign Up, Learn More, Click Here, Get Started
|
|
152
|
+
|
|
153
|
+
**Strong CTAs (use):**
|
|
154
|
+
- Start Free Trial
|
|
155
|
+
- Get [Specific Thing]
|
|
156
|
+
- See [Product] in Action
|
|
157
|
+
- Create Your First [Thing]
|
|
158
|
+
- Download the Guide
|
|
159
|
+
|
|
160
|
+
**Formula:** [Action Verb] + [What They Get] + [Qualifier if needed]
|
|
161
|
+
|
|
162
|
+
Examples:
|
|
163
|
+
- "Start My Free Trial"
|
|
164
|
+
- "Get the Complete Checklist"
|
|
165
|
+
- "See Pricing for My Team"
|
|
166
|
+
|
|
167
|
+
---
|
|
168
|
+
|
|
169
|
+
## Page-Specific Guidance
|
|
170
|
+
|
|
171
|
+
### Homepage
|
|
172
|
+
- Serve multiple audiences without being generic
|
|
173
|
+
- Lead with broadest value proposition
|
|
174
|
+
- Provide clear paths for different visitor intents
|
|
175
|
+
|
|
176
|
+
### Landing Page
|
|
177
|
+
- Single message, single CTA
|
|
178
|
+
- Match headline to ad/traffic source
|
|
179
|
+
- Complete argument on one page
|
|
180
|
+
|
|
181
|
+
### Pricing Page
|
|
182
|
+
- Help visitors choose the right plan
|
|
183
|
+
- Address "which is right for me?" anxiety
|
|
184
|
+
- Make recommended plan obvious
|
|
185
|
+
|
|
186
|
+
### Feature Page
|
|
187
|
+
- Connect feature → benefit → outcome
|
|
188
|
+
- Show use cases and examples
|
|
189
|
+
- Clear path to try or buy
|
|
190
|
+
|
|
191
|
+
### About Page
|
|
192
|
+
- Tell the story of why you exist
|
|
193
|
+
- Connect mission to customer benefit
|
|
194
|
+
- Still include a CTA
|
|
195
|
+
|
|
196
|
+
---
|
|
197
|
+
|
|
198
|
+
## Voice and Tone
|
|
199
|
+
|
|
200
|
+
Before writing, establish:
|
|
201
|
+
|
|
202
|
+
**Formality level:**
|
|
203
|
+
- Casual/conversational
|
|
204
|
+
- Professional but friendly
|
|
205
|
+
- Formal/enterprise
|
|
206
|
+
|
|
207
|
+
**Brand personality:**
|
|
208
|
+
- Playful or serious?
|
|
209
|
+
- Bold or understated?
|
|
210
|
+
- Technical or accessible?
|
|
211
|
+
|
|
212
|
+
Maintain consistency, but adjust intensity:
|
|
213
|
+
- Headlines can be bolder
|
|
214
|
+
- Body copy should be clearer
|
|
215
|
+
- CTAs should be action-oriented
|
|
216
|
+
|
|
217
|
+
---
|
|
218
|
+
|
|
219
|
+
## Output Format
|
|
220
|
+
|
|
221
|
+
When writing copy, provide:
|
|
222
|
+
|
|
223
|
+
### Page Copy
|
|
224
|
+
Organized by section:
|
|
225
|
+
- Headline, Subheadline, CTA
|
|
226
|
+
- Section headers and body copy
|
|
227
|
+
- Secondary CTAs
|
|
228
|
+
|
|
229
|
+
### Annotations
|
|
230
|
+
For key elements, explain:
|
|
231
|
+
- Why you made this choice
|
|
232
|
+
- What principle it applies
|
|
233
|
+
|
|
234
|
+
### Alternatives
|
|
235
|
+
For headlines and CTAs, provide 2-3 options:
|
|
236
|
+
- Option A: [copy] — [rationale]
|
|
237
|
+
- Option B: [copy] — [rationale]
|
|
238
|
+
|
|
239
|
+
### Meta Content (if relevant)
|
|
240
|
+
- Page title (for SEO)
|
|
241
|
+
- Meta description
|
|
242
|
+
|
|
243
|
+
---
|
|
244
|
+
|
|
245
|
+
## Related Skills
|
|
246
|
+
|
|
247
|
+
- **copy-editing**: For polishing existing copy (use after your draft)
|
|
248
|
+
- **page-cro**: If page structure/strategy needs work, not just copy
|
|
249
|
+
- **email-sequence**: For email copywriting
|
|
250
|
+
- **popup-cro**: For popup and modal copy
|
|
251
|
+
- **ab-test-setup**: To test copy variations
|