takomi 2.0.4

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (544) hide show
  1. package/README.md +422 -0
  2. package/assets/.agent/skills/agent-recovery/SKILL.md +147 -0
  3. package/assets/.agent/skills/ai-avatar-video/SKILL.md +153 -0
  4. package/assets/.agent/skills/ai-marketing-videos/SKILL.md +295 -0
  5. package/assets/.agent/skills/ai-podcast-creation/SKILL.md +292 -0
  6. package/assets/.agent/skills/ai-product-photography/SKILL.md +269 -0
  7. package/assets/.agent/skills/ai-sdk/SKILL.md +77 -0
  8. package/assets/.agent/skills/ai-sdk/references/ai-gateway.md +66 -0
  9. package/assets/.agent/skills/ai-sdk/references/common-errors.md +443 -0
  10. package/assets/.agent/skills/ai-sdk/references/type-safe-agents.md +204 -0
  11. package/assets/.agent/skills/ai-social-media-content/SKILL.md +253 -0
  12. package/assets/.agent/skills/ai-voice-cloning/SKILL.md +276 -0
  13. package/assets/.agent/skills/algorithmic-art/LICENSE.txt +202 -0
  14. package/assets/.agent/skills/algorithmic-art/SKILL.md +405 -0
  15. package/assets/.agent/skills/algorithmic-art/templates/generator_template.js +223 -0
  16. package/assets/.agent/skills/algorithmic-art/templates/viewer.html +599 -0
  17. package/assets/.agent/skills/audit-website/SKILL.md +631 -0
  18. package/assets/.agent/skills/audit-website/agents/openai.yaml +6 -0
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  21. package/assets/.agent/skills/audit-website/references/OUTPUT-FORMAT.md +250 -0
  22. package/assets/.agent/skills/avoid-feature-creep/SKILL.md +307 -0
  23. package/assets/.agent/skills/avoid-feature-creep/agents/openai.yaml +3 -0
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  26. package/assets/.agent/skills/building-native-ui/SKILL.md +320 -0
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  41. package/assets/.agent/skills/code-review/SKILL.md +81 -0
  42. package/assets/.agent/skills/component-analysis/SKILL.md +103 -0
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  44. package/assets/.agent/skills/convex/SKILL.md +62 -0
  45. package/assets/.agent/skills/convex/agents/openai.yaml +3 -0
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  48. package/assets/.agent/skills/convex-agents/SKILL.md +516 -0
  49. package/assets/.agent/skills/convex-agents/agents/openai.yaml +3 -0
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  53. package/assets/.agent/skills/convex-best-practices/agents/openai.yaml +3 -0
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  56. package/assets/.agent/skills/convex-component-authoring/SKILL.md +457 -0
  57. package/assets/.agent/skills/convex-component-authoring/agents/openai.yaml +3 -0
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  60. package/assets/.agent/skills/convex-cron-jobs/SKILL.md +604 -0
  61. package/assets/.agent/skills/convex-cron-jobs/agents/openai.yaml +3 -0
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  85. package/assets/.agent/skills/convex-schema-validator/agents/openai.yaml +3 -0
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  96. package/assets/.agent/skills/copywriting/SKILL.md +251 -0
  97. package/assets/.agent/skills/copywriting/references/copy-frameworks.md +338 -0
  98. package/assets/.agent/skills/copywriting/references/natural-transitions.md +252 -0
  99. package/assets/.agent/skills/crafting-effective-readmes/SKILL.md +78 -0
  100. package/assets/.agent/skills/crafting-effective-readmes/references/art-of-readme.md +536 -0
  101. package/assets/.agent/skills/crafting-effective-readmes/references/make-a-readme.md +119 -0
  102. package/assets/.agent/skills/crafting-effective-readmes/references/standard-readme-example-maximal.md +68 -0
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  112. package/assets/.agent/skills/docx/LICENSE.txt +30 -0
  113. package/assets/.agent/skills/docx/SKILL.md +481 -0
  114. package/assets/.agent/skills/docx/scripts/accept_changes.py +135 -0
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@@ -0,0 +1,378 @@
1
+ ---
2
+ name: convex-security-check
3
+ displayName: Convex Security Check
4
+ description: Quick security audit checklist covering authentication, function exposure, argument validation, row-level access control, and environment variable handling
5
+ version: 1.0.0
6
+ author: Convex
7
+ tags: [convex, security, authentication, authorization, checklist]
8
+ ---
9
+
10
+ # Convex Security Check
11
+
12
+ A quick security audit checklist for Convex applications covering authentication, function exposure, argument validation, row-level access control, and environment variable handling.
13
+
14
+ ## Documentation Sources
15
+
16
+ Before implementing, do not assume; fetch the latest documentation:
17
+
18
+ - Primary: https://docs.convex.dev/auth
19
+ - Production Security: https://docs.convex.dev/production
20
+ - Functions Auth: https://docs.convex.dev/auth/functions-auth
21
+ - For broader context: https://docs.convex.dev/llms.txt
22
+
23
+ ## Instructions
24
+
25
+ ### Security Checklist
26
+
27
+ Use this checklist to quickly audit your Convex application's security:
28
+
29
+ #### 1. Authentication
30
+
31
+ - [ ] Authentication provider configured (Clerk, Auth0, etc.)
32
+ - [ ] All sensitive queries check `ctx.auth.getUserIdentity()`
33
+ - [ ] Unauthenticated access explicitly allowed where intended
34
+ - [ ] Session tokens properly validated
35
+
36
+ #### 2. Function Exposure
37
+
38
+ - [ ] Public functions (`query`, `mutation`, `action`) reviewed
39
+ - [ ] Internal functions use `internalQuery`, `internalMutation`, `internalAction`
40
+ - [ ] No sensitive operations exposed as public functions
41
+ - [ ] HTTP actions validate origin/authentication
42
+
43
+ #### 3. Argument Validation
44
+
45
+ - [ ] All functions have explicit `args` validators
46
+ - [ ] All functions have explicit `returns` validators
47
+ - [ ] No `v.any()` used for sensitive data
48
+ - [ ] ID validators use correct table names
49
+
50
+ #### 4. Row-Level Access Control
51
+
52
+ - [ ] Users can only access their own data
53
+ - [ ] Admin functions check user roles
54
+ - [ ] Shared resources have proper access checks
55
+ - [ ] Deletion functions verify ownership
56
+
57
+ #### 5. Environment Variables
58
+
59
+ - [ ] API keys stored in environment variables
60
+ - [ ] No secrets in code or schema
61
+ - [ ] Different keys for dev/prod environments
62
+ - [ ] Environment variables accessed only in actions
63
+
64
+ ### Authentication Check
65
+
66
+ ```typescript
67
+ // convex/auth.ts
68
+ import { query, mutation } from "./_generated/server";
69
+ import { v } from "convex/values";
70
+ import { ConvexError } from "convex/values";
71
+
72
+ // Helper to require authentication
73
+ async function requireAuth(ctx: QueryCtx | MutationCtx) {
74
+ const identity = await ctx.auth.getUserIdentity();
75
+ if (!identity) {
76
+ throw new ConvexError("Authentication required");
77
+ }
78
+ return identity;
79
+ }
80
+
81
+ // Secure query pattern
82
+ export const getMyProfile = query({
83
+ args: {},
84
+ returns: v.union(v.object({
85
+ _id: v.id("users"),
86
+ name: v.string(),
87
+ email: v.string(),
88
+ }), v.null()),
89
+ handler: async (ctx) => {
90
+ const identity = await requireAuth(ctx);
91
+
92
+ return await ctx.db
93
+ .query("users")
94
+ .withIndex("by_tokenIdentifier", (q) =>
95
+ q.eq("tokenIdentifier", identity.tokenIdentifier)
96
+ )
97
+ .unique();
98
+ },
99
+ });
100
+ ```
101
+
102
+ ### Function Exposure Check
103
+
104
+ ```typescript
105
+ // PUBLIC - Exposed to clients (review carefully!)
106
+ export const listPublicPosts = query({
107
+ args: {},
108
+ returns: v.array(v.object({ /* ... */ })),
109
+ handler: async (ctx) => {
110
+ // Anyone can call this - intentionally public
111
+ return await ctx.db
112
+ .query("posts")
113
+ .withIndex("by_public", (q) => q.eq("isPublic", true))
114
+ .collect();
115
+ },
116
+ });
117
+
118
+ // INTERNAL - Only callable from other Convex functions
119
+ export const _updateUserCredits = internalMutation({
120
+ args: { userId: v.id("users"), amount: v.number() },
121
+ returns: v.null(),
122
+ handler: async (ctx, args) => {
123
+ // This cannot be called directly from clients
124
+ await ctx.db.patch(args.userId, {
125
+ credits: args.amount,
126
+ });
127
+ return null;
128
+ },
129
+ });
130
+ ```
131
+
132
+ ### Argument Validation Check
133
+
134
+ ```typescript
135
+ // GOOD: Strict validation
136
+ export const createPost = mutation({
137
+ args: {
138
+ title: v.string(),
139
+ content: v.string(),
140
+ category: v.union(
141
+ v.literal("tech"),
142
+ v.literal("news"),
143
+ v.literal("other")
144
+ ),
145
+ },
146
+ returns: v.id("posts"),
147
+ handler: async (ctx, args) => {
148
+ const identity = await requireAuth(ctx);
149
+ return await ctx.db.insert("posts", {
150
+ ...args,
151
+ authorId: identity.tokenIdentifier,
152
+ });
153
+ },
154
+ });
155
+
156
+ // BAD: Weak validation
157
+ export const createPostUnsafe = mutation({
158
+ args: {
159
+ data: v.any(), // DANGEROUS: Allows any data
160
+ },
161
+ returns: v.id("posts"),
162
+ handler: async (ctx, args) => {
163
+ return await ctx.db.insert("posts", args.data);
164
+ },
165
+ });
166
+ ```
167
+
168
+ ### Row-Level Access Control Check
169
+
170
+ ```typescript
171
+ // Verify ownership before update
172
+ export const updateTask = mutation({
173
+ args: {
174
+ taskId: v.id("tasks"),
175
+ title: v.string(),
176
+ },
177
+ returns: v.null(),
178
+ handler: async (ctx, args) => {
179
+ const identity = await requireAuth(ctx);
180
+
181
+ const task = await ctx.db.get(args.taskId);
182
+
183
+ // Check ownership
184
+ if (!task || task.userId !== identity.tokenIdentifier) {
185
+ throw new ConvexError("Not authorized to update this task");
186
+ }
187
+
188
+ await ctx.db.patch(args.taskId, { title: args.title });
189
+ return null;
190
+ },
191
+ });
192
+
193
+ // Verify ownership before delete
194
+ export const deleteTask = mutation({
195
+ args: { taskId: v.id("tasks") },
196
+ returns: v.null(),
197
+ handler: async (ctx, args) => {
198
+ const identity = await requireAuth(ctx);
199
+
200
+ const task = await ctx.db.get(args.taskId);
201
+
202
+ if (!task || task.userId !== identity.tokenIdentifier) {
203
+ throw new ConvexError("Not authorized to delete this task");
204
+ }
205
+
206
+ await ctx.db.delete(args.taskId);
207
+ return null;
208
+ },
209
+ });
210
+ ```
211
+
212
+ ### Environment Variables Check
213
+
214
+ ```typescript
215
+ // convex/actions.ts
216
+ "use node";
217
+
218
+ import { action } from "./_generated/server";
219
+ import { v } from "convex/values";
220
+
221
+ export const sendEmail = action({
222
+ args: {
223
+ to: v.string(),
224
+ subject: v.string(),
225
+ body: v.string(),
226
+ },
227
+ returns: v.object({ success: v.boolean() }),
228
+ handler: async (ctx, args) => {
229
+ // Access API key from environment
230
+ const apiKey = process.env.RESEND_API_KEY;
231
+
232
+ if (!apiKey) {
233
+ throw new Error("RESEND_API_KEY not configured");
234
+ }
235
+
236
+ const response = await fetch("https://api.resend.com/emails", {
237
+ method: "POST",
238
+ headers: {
239
+ "Authorization": `Bearer ${apiKey}`,
240
+ "Content-Type": "application/json",
241
+ },
242
+ body: JSON.stringify({
243
+ from: "noreply@example.com",
244
+ to: args.to,
245
+ subject: args.subject,
246
+ html: args.body,
247
+ }),
248
+ });
249
+
250
+ return { success: response.ok };
251
+ },
252
+ });
253
+ ```
254
+
255
+ ## Examples
256
+
257
+ ### Complete Security Pattern
258
+
259
+ ```typescript
260
+ // convex/secure.ts
261
+ import { query, mutation, internalMutation } from "./_generated/server";
262
+ import { v } from "convex/values";
263
+ import { ConvexError } from "convex/values";
264
+
265
+ // Authentication helper
266
+ async function getAuthenticatedUser(ctx: QueryCtx | MutationCtx) {
267
+ const identity = await ctx.auth.getUserIdentity();
268
+ if (!identity) {
269
+ throw new ConvexError({
270
+ code: "UNAUTHENTICATED",
271
+ message: "You must be logged in",
272
+ });
273
+ }
274
+
275
+ const user = await ctx.db
276
+ .query("users")
277
+ .withIndex("by_tokenIdentifier", (q) =>
278
+ q.eq("tokenIdentifier", identity.tokenIdentifier)
279
+ )
280
+ .unique();
281
+
282
+ if (!user) {
283
+ throw new ConvexError({
284
+ code: "USER_NOT_FOUND",
285
+ message: "User profile not found",
286
+ });
287
+ }
288
+
289
+ return user;
290
+ }
291
+
292
+ // Check admin role
293
+ async function requireAdmin(ctx: QueryCtx | MutationCtx) {
294
+ const user = await getAuthenticatedUser(ctx);
295
+
296
+ if (user.role !== "admin") {
297
+ throw new ConvexError({
298
+ code: "FORBIDDEN",
299
+ message: "Admin access required",
300
+ });
301
+ }
302
+
303
+ return user;
304
+ }
305
+
306
+ // Public: List own tasks
307
+ export const listMyTasks = query({
308
+ args: {},
309
+ returns: v.array(v.object({
310
+ _id: v.id("tasks"),
311
+ title: v.string(),
312
+ completed: v.boolean(),
313
+ })),
314
+ handler: async (ctx) => {
315
+ const user = await getAuthenticatedUser(ctx);
316
+
317
+ return await ctx.db
318
+ .query("tasks")
319
+ .withIndex("by_user", (q) => q.eq("userId", user._id))
320
+ .collect();
321
+ },
322
+ });
323
+
324
+ // Admin only: List all users
325
+ export const listAllUsers = query({
326
+ args: {},
327
+ returns: v.array(v.object({
328
+ _id: v.id("users"),
329
+ name: v.string(),
330
+ role: v.string(),
331
+ })),
332
+ handler: async (ctx) => {
333
+ await requireAdmin(ctx);
334
+
335
+ return await ctx.db.query("users").collect();
336
+ },
337
+ });
338
+
339
+ // Internal: Update user role (never exposed)
340
+ export const _setUserRole = internalMutation({
341
+ args: {
342
+ userId: v.id("users"),
343
+ role: v.union(v.literal("user"), v.literal("admin")),
344
+ },
345
+ returns: v.null(),
346
+ handler: async (ctx, args) => {
347
+ await ctx.db.patch(args.userId, { role: args.role });
348
+ return null;
349
+ },
350
+ });
351
+ ```
352
+
353
+ ## Best Practices
354
+
355
+ - Never run `npx convex deploy` unless explicitly instructed
356
+ - Never run any git commands unless explicitly instructed
357
+ - Always verify user identity before returning sensitive data
358
+ - Use internal functions for sensitive operations
359
+ - Validate all arguments with strict validators
360
+ - Check ownership before update/delete operations
361
+ - Store API keys in environment variables
362
+ - Review all public functions for security implications
363
+
364
+ ## Common Pitfalls
365
+
366
+ 1. **Missing authentication checks** - Always verify identity
367
+ 2. **Exposing internal operations** - Use internalMutation/Query
368
+ 3. **Trusting client-provided IDs** - Verify ownership
369
+ 4. **Using v.any() for arguments** - Use specific validators
370
+ 5. **Hardcoding secrets** - Use environment variables
371
+
372
+ ## References
373
+
374
+ - Convex Documentation: https://docs.convex.dev/
375
+ - Convex LLMs.txt: https://docs.convex.dev/llms.txt
376
+ - Authentication: https://docs.convex.dev/auth
377
+ - Production Security: https://docs.convex.dev/production
378
+ - Functions Auth: https://docs.convex.dev/auth/functions-auth
@@ -0,0 +1,3 @@
1
+ interface:
2
+ icon_small: "./assets/small-logo.svg"
3
+ icon_large: "./assets/large-logo.png"
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+ <svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg">
2
+ <g clip-path="url(#clip0_3_23)">
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+ <g clip-path="url(#clip1_3_23)">
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+ <path d="M10.0643 12.5735C12.3769 12.3166 14.5572 11.0843 15.7577 9.02756C15.1892 14.1148 9.62646 17.3302 5.08583 15.356C4.66743 15.1746 4.30728 14.8728 4.06013 14.4848C3.03973 12.8825 2.7043 10.8437 3.18626 8.99344C4.56327 11.37 7.3632 12.8267 10.0643 12.5735Z" fill="#F3B01C"/>
5
+ <path d="M3.1018 7.50072C2.16436 9.66714 2.12376 12.2034 3.27303 14.2907C-0.771507 11.2479 -0.72737 4.7362 3.2236 1.72378C3.58904 1.44535 4.02333 1.2801 4.47881 1.25494C6.3519 1.15614 8.25501 1.88006 9.58963 3.22909C6.87799 3.25604 4.23695 4.99308 3.1018 7.50072Z" fill="#8D2676"/>
6
+ <path d="M10.8974 3.89562C9.52924 1.98794 7.38779 0.68921 5.04156 0.649695C9.57686 -1.40888 15.1555 1.92867 15.7629 6.86314C15.8194 7.32119 15.7452 7.78824 15.5421 8.20138C14.6948 9.92223 13.1236 11.2569 11.2876 11.7508C12.6328 9.25579 12.4668 6.20748 10.8974 3.89562Z" fill="#EE342F"/>
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+ </g>
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+ </g>
9
+ <defs>
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+ <clipPath id="clip0_3_23">
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+ <rect width="16" height="16" fill="white"/>
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+ </clipPath>
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+ <clipPath id="clip1_3_23">
14
+ <rect width="16" height="16" fill="white"/>
15
+ </clipPath>
16
+ </defs>
17
+ </svg>
@@ -0,0 +1,251 @@
1
+ ---
2
+ name: copywriting
3
+ version: 1.0.0
4
+ description: When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
5
+ ---
6
+
7
+ # Copywriting
8
+
9
+ You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
10
+
11
+ ## Before Writing
12
+
13
+ **Check for product marketing context first:**
14
+ If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
15
+
16
+ Gather this context (ask if not provided):
17
+
18
+ ### 1. Page Purpose
19
+ - What type of page? (homepage, landing page, pricing, feature, about)
20
+ - What is the ONE primary action you want visitors to take?
21
+
22
+ ### 2. Audience
23
+ - Who is the ideal customer?
24
+ - What problem are they trying to solve?
25
+ - What objections or hesitations do they have?
26
+ - What language do they use to describe their problem?
27
+
28
+ ### 3. Product/Offer
29
+ - What are you selling or offering?
30
+ - What makes it different from alternatives?
31
+ - What's the key transformation or outcome?
32
+ - Any proof points (numbers, testimonials, case studies)?
33
+
34
+ ### 4. Context
35
+ - Where is traffic coming from? (ads, organic, email)
36
+ - What do visitors already know before arriving?
37
+
38
+ ---
39
+
40
+ ## Copywriting Principles
41
+
42
+ ### Clarity Over Cleverness
43
+ If you have to choose between clear and creative, choose clear.
44
+
45
+ ### Benefits Over Features
46
+ Features: What it does. Benefits: What that means for the customer.
47
+
48
+ ### Specificity Over Vagueness
49
+ - Vague: "Save time on your workflow"
50
+ - Specific: "Cut your weekly reporting from 4 hours to 15 minutes"
51
+
52
+ ### Customer Language Over Company Language
53
+ Use words your customers use. Mirror voice-of-customer from reviews, interviews, support tickets.
54
+
55
+ ### One Idea Per Section
56
+ Each section should advance one argument. Build a logical flow down the page.
57
+
58
+ ---
59
+
60
+ ## Writing Style Rules
61
+
62
+ ### Core Principles
63
+
64
+ 1. **Simple over complex** — "Use" not "utilize," "help" not "facilitate"
65
+ 2. **Specific over vague** — Avoid "streamline," "optimize," "innovative"
66
+ 3. **Active over passive** — "We generate reports" not "Reports are generated"
67
+ 4. **Confident over qualified** — Remove "almost," "very," "really"
68
+ 5. **Show over tell** — Describe the outcome instead of using adverbs
69
+ 6. **Honest over sensational** — Never fabricate statistics or testimonials
70
+
71
+ ### Quick Quality Check
72
+
73
+ - Jargon that could confuse outsiders?
74
+ - Sentences trying to do too much?
75
+ - Passive voice constructions?
76
+ - Exclamation points? (remove them)
77
+ - Marketing buzzwords without substance?
78
+
79
+ For thorough line-by-line review, use the **copy-editing** skill after your draft.
80
+
81
+ ---
82
+
83
+ ## Best Practices
84
+
85
+ ### Be Direct
86
+ Get to the point. Don't bury the value in qualifications.
87
+
88
+ ❌ Slack lets you share files instantly, from documents to images, directly in your conversations
89
+
90
+ ✅ Need to share a screenshot? Send as many documents, images, and audio files as your heart desires.
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+
92
+ ### Use Rhetorical Questions
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+ Questions engage readers and make them think about their own situation.
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+ - "Hate returning stuff to Amazon?"
95
+ - "Tired of chasing approvals?"
96
+
97
+ ### Use Analogies When Helpful
98
+ Analogies make abstract concepts concrete and memorable.
99
+
100
+ ### Pepper in Humor (When Appropriate)
101
+ Puns and wit make copy memorable—but only if it fits the brand and doesn't undermine clarity.
102
+
103
+ ---
104
+
105
+ ## Page Structure Framework
106
+
107
+ ### Above the Fold
108
+
109
+ **Headline**
110
+ - Your single most important message
111
+ - Communicate core value proposition
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+ - Specific > generic
113
+
114
+ **Example formulas:**
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+ - "{Achieve outcome} without {pain point}"
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+ - "The {category} for {audience}"
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+ - "Never {unpleasant event} again"
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+ - "{Question highlighting main pain point}"
119
+
120
+ **For comprehensive headline formulas**: See [references/copy-frameworks.md](references/copy-frameworks.md)
121
+
122
+ **For natural transition phrases**: See [references/natural-transitions.md](references/natural-transitions.md)
123
+
124
+ **Subheadline**
125
+ - Expands on headline
126
+ - Adds specificity
127
+ - 1-2 sentences max
128
+
129
+ **Primary CTA**
130
+ - Action-oriented button text
131
+ - Communicate what they get: "Start Free Trial" > "Sign Up"
132
+
133
+ ### Core Sections
134
+
135
+ | Section | Purpose |
136
+ |---------|---------|
137
+ | Social Proof | Build credibility (logos, stats, testimonials) |
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+ | Problem/Pain | Show you understand their situation |
139
+ | Solution/Benefits | Connect to outcomes (3-5 key benefits) |
140
+ | How It Works | Reduce perceived complexity (3-4 steps) |
141
+ | Objection Handling | FAQ, comparisons, guarantees |
142
+ | Final CTA | Recap value, repeat CTA, risk reversal |
143
+
144
+ **For detailed section types and page templates**: See [references/copy-frameworks.md](references/copy-frameworks.md)
145
+
146
+ ---
147
+
148
+ ## CTA Copy Guidelines
149
+
150
+ **Weak CTAs (avoid):**
151
+ - Submit, Sign Up, Learn More, Click Here, Get Started
152
+
153
+ **Strong CTAs (use):**
154
+ - Start Free Trial
155
+ - Get [Specific Thing]
156
+ - See [Product] in Action
157
+ - Create Your First [Thing]
158
+ - Download the Guide
159
+
160
+ **Formula:** [Action Verb] + [What They Get] + [Qualifier if needed]
161
+
162
+ Examples:
163
+ - "Start My Free Trial"
164
+ - "Get the Complete Checklist"
165
+ - "See Pricing for My Team"
166
+
167
+ ---
168
+
169
+ ## Page-Specific Guidance
170
+
171
+ ### Homepage
172
+ - Serve multiple audiences without being generic
173
+ - Lead with broadest value proposition
174
+ - Provide clear paths for different visitor intents
175
+
176
+ ### Landing Page
177
+ - Single message, single CTA
178
+ - Match headline to ad/traffic source
179
+ - Complete argument on one page
180
+
181
+ ### Pricing Page
182
+ - Help visitors choose the right plan
183
+ - Address "which is right for me?" anxiety
184
+ - Make recommended plan obvious
185
+
186
+ ### Feature Page
187
+ - Connect feature → benefit → outcome
188
+ - Show use cases and examples
189
+ - Clear path to try or buy
190
+
191
+ ### About Page
192
+ - Tell the story of why you exist
193
+ - Connect mission to customer benefit
194
+ - Still include a CTA
195
+
196
+ ---
197
+
198
+ ## Voice and Tone
199
+
200
+ Before writing, establish:
201
+
202
+ **Formality level:**
203
+ - Casual/conversational
204
+ - Professional but friendly
205
+ - Formal/enterprise
206
+
207
+ **Brand personality:**
208
+ - Playful or serious?
209
+ - Bold or understated?
210
+ - Technical or accessible?
211
+
212
+ Maintain consistency, but adjust intensity:
213
+ - Headlines can be bolder
214
+ - Body copy should be clearer
215
+ - CTAs should be action-oriented
216
+
217
+ ---
218
+
219
+ ## Output Format
220
+
221
+ When writing copy, provide:
222
+
223
+ ### Page Copy
224
+ Organized by section:
225
+ - Headline, Subheadline, CTA
226
+ - Section headers and body copy
227
+ - Secondary CTAs
228
+
229
+ ### Annotations
230
+ For key elements, explain:
231
+ - Why you made this choice
232
+ - What principle it applies
233
+
234
+ ### Alternatives
235
+ For headlines and CTAs, provide 2-3 options:
236
+ - Option A: [copy] — [rationale]
237
+ - Option B: [copy] — [rationale]
238
+
239
+ ### Meta Content (if relevant)
240
+ - Page title (for SEO)
241
+ - Meta description
242
+
243
+ ---
244
+
245
+ ## Related Skills
246
+
247
+ - **copy-editing**: For polishing existing copy (use after your draft)
248
+ - **page-cro**: If page structure/strategy needs work, not just copy
249
+ - **email-sequence**: For email copywriting
250
+ - **popup-cro**: For popup and modal copy
251
+ - **ab-test-setup**: To test copy variations