taketomarket 0.1.0

package/templates/agents-md.md

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+# takeToMarket - Codex Instructions
+
+## Core Invariant
+
+Every marketing asset ships with a verifiable outcome metric and passes through a positioning-invariant quality gate wall. No asset ships without both, ever.
+
+## Positioning as Invariant (positioning-as-invariant)
+
+POSITIONING.md is the source of truth for all marketing content. It is:
+- **Read-only during campaign execution** -- cannot be edited from within a campaign
+- **Loaded into every phase context** -- compact summary in non-produce phases, full document in produce/verify
+- **Enforced via quality gates** -- positioning drift gate is Tier 1 (blocking)
+
+To change positioning, use `/ttm-positioning-shift` which requires:
+1. Explicit reasoning for the shift
+2. Migration plan for existing assets
+3. Deprecation schedule
+4. Human approval
+
+## Outcome Over Output
+
+Every campaign brief must define:
+- **Outcome metric**: What business result we expect (e.g., "20% increase in trial starts")
+- **Output metric**: What we produce (e.g., "4 blog posts, 2 emails")
+
+Outcome is reported first. Output without outcome is not a campaign.
+
+## Campaign Lifecycle
+
+Campaigns follow a 9-phase lifecycle: Discover -> Brief -> Produce -> Verify -> Review -> Fix -> Ship -> Measure -> Learn
+
+Each phase has a dedicated `/ttm-*` command. Phases cannot be skipped.
+
+## File Paths
+
+- Marketing state: `.marketing/`
+- Reference files: `.marketing/POSITIONING.md`, `.marketing/BRAND.md`, etc.
+- Campaigns: `.marketing/CAMPAIGNS/<slug>/`
+- Campaign state: `.marketing/CAMPAIGNS/<slug>/STATE.md`
+
+## Deterministic Operations
+
+Always use `ttm-tools.cjs` for:
+- Slug generation: `node ttm-tools.cjs slug "campaign name"`
+- Timestamps: `node ttm-tools.cjs timestamp`
+- State updates: `node ttm-tools.cjs state update <field> <value>`
+- Health checks: `node ttm-tools.cjs health`
+
+Never generate slugs or timestamps via AI -- they must be deterministic.
+
+## Quality Gate Wall
+
+Assets pass through 10 base quality gates:
+1. Positioning drift (Tier 1 - blocking)
+2. Claim accuracy (Tier 1 - blocking)
+3. Voice drift
+4. Outcome alignment (Tier 1 - blocking)
+5. Funnel integrity
+6. UTM hygiene
+7. Compliance
+8. Competitor collision
+9. ICP fit
+10. Format correctness
+
+Tier 1 gates are blocking. Tier 2 gates are advisory.

package/templates/campaign-brief.md

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+# Campaign Brief: [GENERATED BY /ttm-brief]
+
+## Campaign Name
+[GENERATED BY /ttm-brief]
+
+## Goal
+[GENERATED BY /ttm-brief -- One sentence describing the campaign's purpose]
+
+## Outcome Metric
+
+**Metric:** [GENERATED BY /ttm-brief -- e.g., "Trial starts"]
+**Target value:** [GENERATED BY /ttm-brief -- e.g., "20% increase from baseline"]
+**Measurement window:** [GENERATED BY /ttm-brief -- e.g., "30 days post-launch"]
+**Data source:** [GENERATED BY /ttm-brief -- e.g., "Analytics dashboard, pasted into /ttm-measure"]
+
+## Output Metric
+
+**Assets to produce:** [GENERATED BY /ttm-brief -- e.g., "4 blog posts, 2 emails, 1 landing page"]
+**Estimated production waves:** [GENERATED BY /ttm-brief -- e.g., "2 waves"]
+
+## ICP Segment
+
+**Primary segment:** [GENERATED BY /ttm-brief -- from ICP.md]
+**Specific sub-segment (if any):** [GENERATED BY /ttm-brief]
+
+## Positioning Anchor
+
+**Key message:** [GENERATED BY /ttm-brief -- derived from POSITIONING.md]
+**Primary differentiator:** [GENERATED BY /ttm-brief -- from POSITIONING.md]
+
+## Hook
+
+[GENERATED BY /ttm-brief -- The opening angle or attention-capture strategy]
+
+## Proof Points
+
+| Claim | Proof Point | Source |
+|-------|-------------|--------|
+| [GENERATED BY /ttm-brief] | [from POSITIONING.md proof library] | [source] |
+
+## Channel Mix
+
+| Channel | Role | Asset Types | Cadence |
+|---------|------|-------------|---------|
+| [GENERATED BY /ttm-brief -- from CHANNELS.md] | [primary/support/amplification] | [types] | [frequency] |
+
+## Assets List
+
+| # | Asset Type | Channel | Status |
+|---|-----------|---------|--------|
+| 1 | [GENERATED BY /ttm-brief] | [channel] | planned |
+
+## Success Criteria
+
+- [GENERATED BY /ttm-brief -- Specific, measurable criteria for campaign success]
+
+## Failure Criteria
+
+- [GENERATED BY /ttm-brief -- Conditions that indicate the campaign should be paused or killed]
+
+## Dependencies
+
+- [GENERATED BY /ttm-brief -- What must be true before this campaign can launch]
+
+## Timeline
+
+| Phase | Target Date | Notes |
+|-------|------------|-------|
+| Brief complete | [GENERATED BY /ttm-brief] | |
+| Production start | [GENERATED BY /ttm-brief] | |
+| Review complete | [GENERATED BY /ttm-brief] | |
+| Ship date | [GENERATED BY /ttm-brief] | |
+| Measurement start | [GENERATED BY /ttm-brief] | |
+| Learn review | [GENERATED BY /ttm-brief] | |

package/templates/campaign-research.md

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+# Research: [CAMPAIGN_NAME]
+
+**Campaign:** [SLUG]
+**Researched:** pending
+**Method:** pending
+
+## Market Context
+
+<!-- HIGH = verified source URL or cited data; MEDIUM = user-provided paste; LOW = AI inference -->
+
+| Insight | Confidence | Source |
+|---------|-----------|--------|
+| [GENERATED BY /ttm-research] | HIGH/MEDIUM/LOW | [source or "user-provided"] |
+
+## Competitor Content Analysis
+
+| Competitor | Content Type | Key Message | Gap/Opportunity |
+|-----------|-------------|-------------|-----------------|
+| [GENERATED BY /ttm-research] | [type] | [message] | [gap] |
+
+## Audience Insights
+
+| Insight | Confidence | Source |
+|---------|-----------|--------|
+| [GENERATED BY /ttm-research] | HIGH/MEDIUM/LOW | [source] |
+
+## Ambient Narrative
+
+[GENERATED BY /ttm-research -- What the market already believes about this topic]
+
+## Content Gaps
+
+| Gap | Opportunity Size | Difficulty |
+|-----|-----------------|------------|
+| [GENERATED BY /ttm-research] | HIGH/MEDIUM/LOW | HIGH/MEDIUM/LOW |
+
+## Research Summary
+
+[GENERATED BY /ttm-research -- 2-3 sentence summary for /ttm-brief to consume quickly]

package/templates/campaign-state.md

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+<!-- DOCUMENTATION ONLY: This template documents the expected STATE.md shape.
+     The authoritative source that generates STATE.md is bin/lib/campaign.cjs
+     (cmdCampaignInit). Changes here do NOT affect generated output. -->
+---
+campaign: [SLUG]
+name: [CAMPAIGN_NAME]
+created: [TIMESTAMP]
+phase: created
+last_updated: [TIMESTAMP]
+phase.created: [TIMESTAMP]
+phase.researched: null
+phase.briefed: null
+phase.produced: null
+phase.verified: null
+phase.reviewed: null
+phase.fixed: null
+phase.shipped: null
+phase.measured: null
+phase.learned: null
+gate.positioning_check: null
+gate.outcome_metric: null
+gate.positioning_drift: null
+gate.claim_accuracy: null
+gate.voice_drift: null
+gate.outcome_alignment: null
+gate.funnel_integrity: null
+gate.utm_hygiene: null
+gate.compliance: null
+gate.competitor_collision: null
+gate.icp_fit: null
+gate.format_correctness: null
+verify.run_count: null
+verify.last_run: null
+verify.overall_result: null
+---
+
+# Campaign: [CAMPAIGN_NAME]
+
+Phase: created
+Next step: Run `/ttm-research [SLUG]` to gather market intelligence.

package/templates/claude-md.md

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+# takeToMarket - Project Instructions
+
+## Core Invariant
+
+Every marketing asset ships with a verifiable outcome metric and passes through a positioning-invariant quality gate wall. No asset ships without both, ever.
+
+## Positioning as Invariant (positioning-as-invariant)
+
+POSITIONING.md is the source of truth for all marketing content. It is:
+- **Read-only during campaign execution** -- cannot be edited from within a campaign
+- **Loaded into every phase context** -- compact summary in non-produce phases, full document in produce/verify
+- **Enforced via quality gates** -- positioning drift gate is Tier 1 (blocking)
+
+To change positioning, use `/ttm-positioning-shift` which requires:
+1. Explicit reasoning for the shift
+2. Migration plan for existing assets
+3. Deprecation schedule
+4. Human approval
+
+## Outcome Over Output
+
+Every campaign brief must define:
+- **Outcome metric**: What business result we expect (e.g., "20% increase in trial starts")
+- **Output metric**: What we produce (e.g., "4 blog posts, 2 emails")
+
+Outcome is reported first. Output without outcome is not a campaign.
+
+## Campaign Lifecycle
+
+Campaigns follow a 9-phase lifecycle: Discover -> Brief -> Produce -> Verify -> Review -> Fix -> Ship -> Measure -> Learn
+
+Each phase has a dedicated `/ttm-*` command. Phases cannot be skipped.
+
+## File Paths
+
+- Marketing state: `.marketing/`
+- Reference files: `.marketing/POSITIONING.md`, `.marketing/BRAND.md`, etc.
+- Campaigns: `.marketing/CAMPAIGNS/<slug>/`
+- Campaign state: `.marketing/CAMPAIGNS/<slug>/STATE.md`
+
+## Deterministic Operations
+
+Always use `ttm-tools.cjs` for:
+- Slug generation: `node ttm-tools.cjs slug "campaign name"`
+- Timestamps: `node ttm-tools.cjs timestamp`
+- State updates: `node ttm-tools.cjs state update <field> <value>`
+- Health checks: `node ttm-tools.cjs health`
+
+Never generate slugs or timestamps via AI -- they must be deterministic.
+
+## Quality Gate Wall
+
+Assets pass through 10 base quality gates:
+1. Positioning drift (Tier 1 - blocking)
+2. Claim accuracy (Tier 1 - blocking)
+3. Voice drift
+4. Outcome alignment (Tier 1 - blocking)
+5. Funnel integrity
+6. UTM hygiene
+7. Compliance
+8. Competitor collision
+9. ICP fit
+10. Format correctness
+
+Tier 1 gates are blocking. Tier 2 gates are advisory.

package/templates/deviation-log.md

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+# Deviation Log
+
+**Campaign:** [SLUG]
+**Created:** [ISO_TIMESTAMP]
+
+This file is **append-only**. New entries are added at the bottom after the table. Never overwrite or reorder existing entries. Each `/ttm-verify` run that produces Accept+log or Correct actions appends entries here.
+
+## Deviations
+
+| Timestamp | Gate | Tier | Result | Asset | Finding | Action | Justification | Verify Run |
+|-----------|------|------|--------|-------|---------|--------|---------------|------------|
+<!-- NEW ENTRIES BELOW THIS LINE -->

package/templates/drift-log.md

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+# Positioning Drift Log
+
+**Created:** [ISO_TIMESTAMP]
+
+This file is **append-only**. New entries are added at the bottom of the Audit Trail table. Never overwrite or reorder existing entries.
+
+## Audit Trail
+
+| Date | Event | Source | Details | Assets Affected |
+|------|-------|--------|---------|-----------------|
+<!-- NEW ENTRIES BELOW THIS LINE -->
+
+## Deprecation Backlog
+
+| Asset | Campaign | Old Positioning Element | Required Update | Deadline | Status |
+|-------|----------|------------------------|-----------------|----------|--------|
+<!-- DEPRECATION ENTRIES BELOW THIS LINE -->

package/templates/fix-brief.md

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+---
+campaign: [SLUG]
+asset: [ASSET_NAME]
+attempt: [ATTEMPT_NUMBER]
+root_cause: [ROOT_CAUSE_CATEGORY]
+generated: [ISO_TIMESTAMP]
+---
+
+# Fix Brief: [ASSET_NAME]
+
+**Campaign:** [SLUG]
+**Attempt:** [ATTEMPT_NUMBER] of 3
+**Root Cause:** [ROOT_CAUSE_CATEGORY] -- [ROOT_CAUSE_EXPLANATION]
+
+## Original Brief Reference
+
+Read the full campaign brief at: [BRIEF_PATH]
+
+The original brief defines the campaign objective, outcome metric, ICP segment,
+positioning anchor, and asset specifications. This fix brief ADDS constraints --
+it does not replace the original brief.
+
+## What Failed (DO NOT repeat these issues)
+
+[FAILURE_LIST]
+
+Each entry below is a specific gate failure or review feedback item that must
+be resolved in this fix attempt:
+
+- Gate [GATE_NAME]: [FAILURE_DESCRIPTION]
+- Review feedback: [STRUCTURED_FEEDBACK]
+
+## What Passed (PRESERVE these elements)
+
+[PASSING_LIST]
+
+Each entry below is a gate that passed. The re-produced asset MUST maintain
+these passing elements. Treat these as hard constraints:
+
+- Gate [GATE_NAME]: PASS -- [EVIDENCE_OF_PASSING]
+
+## Specific Corrections Required
+
+[CORRECTIONS_LIST]
+
+Targeted instructions derived from root cause analysis and review feedback:
+
+1. [CORRECTION_1]
+2. [CORRECTION_2]
+
+## Constraints
+
+- Fix ONLY the identified issues -- do not rewrite sections that are working
+- Preserve all passing gate elements (listed above)
+- Follow all rules from the original brief
+- Match the same asset type and channel format
+- If the root cause is "positioning-drift", pay extra attention to POSITIONING.md alignment
+- If the root cause is "weak-hook", rewrite the opening section while preserving the body
+- If the root cause is "unverifiable-claim", replace with approved proof points from BRAND.md

package/templates/fix-log.md

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+---
+campaign: [SLUG]
+created: [ISO_TIMESTAMP]
+total_attempts: 0
+---
+
+# Fix Log: [SLUG]
+
+**Campaign:** [SLUG]
+**Created:** [ISO_TIMESTAMP]
+
+This file records every fix attempt for every asset in this campaign.
+Append-only -- never delete or overwrite entries.
+
+Used by:
+- /ttm-fix to track attempt count and display history
+- Escalation display when 3-attempt cap is reached
+- /ttm-learn (Phase 9) for root-cause pattern extraction
+
+---
+
+<!-- FIX ENTRIES BELOW THIS LINE -->

package/templates/measurement-report.md

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+---
+campaign: ${SLUG}
+measured_at: ${ISO_DATE}
+analytics_source: ${ANALYTICS_SOURCE}
+outcome_met: ${OUTCOME_MET}
+outcome_delta: ${OUTCOME_DELTA}
+attribution_default: time-decay
+---
+
+# Measurement Report: ${CAMPAIGN_NAME}
+
+**Campaign:** ${SLUG} | **Measured:** ${ISO_DATE} | **Source:** ${ANALYTICS_SOURCE}
+
+## Outcome Assessment
+
+> Did we hit the target? **${OUTCOME_MET}**
+
+| Metric | Type | Target | Actual | Delta | Status |
+|--------|------|--------|--------|-------|--------|
+| ${OUTCOME_METRIC_NAME} | outcome | ${OUTCOME_TARGET} | ${OUTCOME_ACTUAL} | ${OUTCOME_DELTA} | ${OUTCOME_STATUS} |
+| ${OUTPUT_METRIC_1_NAME} | output | ${OUTPUT_METRIC_1_TARGET} | ${OUTPUT_METRIC_1_ACTUAL} | ${OUTPUT_METRIC_1_DELTA} | ${OUTPUT_METRIC_1_STATUS} |
+| ${OUTPUT_METRIC_2_NAME} | output | ${OUTPUT_METRIC_2_TARGET} | ${OUTPUT_METRIC_2_ACTUAL} | ${OUTPUT_METRIC_2_DELTA} | ${OUTPUT_METRIC_2_STATUS} |
+
+**Outcome metric is listed first.** Output metrics follow. The outcome is the business result (revenue, signups, pipeline). Outputs are intermediate indicators (impressions, clicks, opens).
+
+## Attribution Analysis (Time-Decay -- Default)
+
+| Channel | Weight | Contribution % | Conversions | Revenue |
+|---------|--------|-----------------|-------------|---------|
+| ${CHANNEL_1} | ${WEIGHT_1} | ${CONTRIB_1} | ${CONV_1} | ${REV_1} |
+| ${CHANNEL_2} | ${WEIGHT_2} | ${CONTRIB_2} | ${CONV_2} | ${REV_2} |
+| ${CHANNEL_3} | ${WEIGHT_3} | ${CONTRIB_3} | ${CONV_3} | ${REV_3} |
+
+> Time-decay attribution assigns higher weight to touches closer to conversion. Other models (last-touch, linear) available on request.
+
+## Channel Performance
+
+### ${CHANNEL_1}
+
+| Metric | Value |
+|--------|-------|
+| Impressions | ${CH1_IMPRESSIONS} |
+| Clicks | ${CH1_CLICKS} |
+| CTR | ${CH1_CTR} |
+| Conversions | ${CH1_CONVERSIONS} |
+| Cost per conversion | ${CH1_CPC} |
+
+<!-- Repeat channel performance block for each channel used in the campaign. -->
+
+## Signals for Learn Phase
+
+- **Overperformance:** ${OVERPERFORMANCE_SIGNALS}
+- **Underperformance:** ${UNDERPERFORMANCE_SIGNALS}
+- **Unexpected patterns:** ${UNEXPECTED_PATTERNS}
+- **Hypothesis validation:** ${HYPOTHESIS_RESULT}
+
+These signals feed into `/ttm-learn` for root-cause analysis and reference file updates.
+
+## Raw Data
+
+**Analytics source mode:** ${ANALYTICS_SOURCE}
+
+**Collection method:** ${COLLECTION_METHOD}
+
+```
+${RAW_DATA}
+```
+
+<!-- Raw pasted or collected analytics data preserved for audit trail.
+     This section is never modified after initial measurement. -->
+
+---
+
+**Generated by:** `/ttm-measure ${SLUG}`
+**Template:** `templates/measurement-report.md`

package/templates/migration-plan.md

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+# Migration Plan: Positioning Shift
+
+**Generated:** [ISO_TIMESTAMP]
+**Shift Reasoning:** [REASONING]
+
+## Active Campaign Impact
+
+| Campaign | Phase | Assets | Recommended Action | User Decision |
+|----------|-------|--------|-------------------|---------------|
+| [slug] | [phase] | [count] | [re-verify / re-produce / accept-as-is] | [pending] |
+
+## Per-Asset Recommendations
+
+### Campaign: [slug]
+
+| Asset | Conflict Type | Recommendation | Notes |
+|-------|--------------|----------------|-------|
+| [asset file] | [differentiator / proof point / must-not-say] | [re-verify / re-produce / accept-as-is] | [specific conflict description] |
+
+## Deprecation Schedule (Shipped Assets)
+
+| Asset | Campaign | Old Positioning Element | Required Update | Deadline |
+|-------|----------|------------------------|-----------------|----------|
+| [asset] | [campaign] | [element] | [update needed] | [date] |

package/templates/production-manifest.json

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+{
+  "campaign": "[SLUG]",
+  "produced_at": "[ISO_TIMESTAMP]",
+  "context_loaded": {
+    "brief": ".marketing/CAMPAIGNS/[SLUG]/BRIEF.md",
+    "positioning": ".marketing/POSITIONING.md",
+    "brand": ".marketing/BRAND.md",
+    "icp": ".marketing/ICP.md"
+  },
+  "hero": {
+    "asset_id": 1,
+    "name": "01-[ASSET_TYPE]-[CHANNEL]",
+    "type": "[ASSET_TYPE]",
+    "channel": "[CHANNEL]",
+    "playbook": "[PLAYBOOK_PATH_OR_NONE]",
+    "file": "ASSETS/[HERO_FILENAME].md"
+  },
+  "derivatives": [],
+  "total_assets": 0
+}

package/templates/reference-files/brand.md

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+<!-- _SUMMARY: Tier 1 context (loaded universally, <200 words) -->
+## Summary
+**Voice archetype:** [GENERATED BY /ttm-init]
+**Tone range:** [GENERATED BY /ttm-init]
+**Key banned words:** [GENERATED BY /ttm-init]
+<!-- END_SUMMARY -->
+
+## Voice Archetype
+
+[GENERATED BY /ttm-init -- Detailed voice archetype description with examples]
+
+### Voice Attributes
+| Attribute | Description | Example |
+|-----------|-------------|---------|
+| [GENERATED BY /ttm-init] | [description] | [example] |
+
+## Tone per Context
+
+| Context | Tone | Example |
+|---------|------|---------|
+| Blog post | [GENERATED BY /ttm-init] | [example] |
+| Social media | [GENERATED BY /ttm-init] | [example] |
+| Email | [GENERATED BY /ttm-init] | [example] |
+| Landing page | [GENERATED BY /ttm-init] | [example] |
+| Error/support | [GENERATED BY /ttm-init] | [example] |
+
+## Banned Words
+
+| Word/Phrase | Reasoning |
+|-------------|-----------|
+| [GENERATED BY /ttm-init] | [GENERATED BY /ttm-init] |
+
+## Proof Points
+
+| Claim | Source | Verified |
+|-------|--------|----------|
+| [GENERATED BY /ttm-init] | [source] | [date] |
+
+## Brand Examples
+
+### Good Examples
+[GENERATED BY /ttm-init -- Examples of on-brand content]
+
+### Bad Examples
+[GENERATED BY /ttm-init -- Examples of off-brand content with explanation]

package/templates/reference-files/calendar.md

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+<!-- _SUMMARY: Tier 1 context (loaded universally, <200 words) -->
+## Summary
+**Current quarter theme:** [GENERATED BY /ttm-init]
+**Next launch date:** [GENERATED BY /ttm-init]
+**Cadence:** [GENERATED BY /ttm-init]
+<!-- END_SUMMARY -->
+
+## Quarterly Themes
+
+| Quarter | Theme | Key Initiative | Status |
+|---------|-------|---------------|--------|
+| [GENERATED BY /ttm-init] | [theme] | [initiative] | [planned/active/complete] |
+
+## Launch Calendar
+
+| Date | Campaign | Channel | Owner | Status |
+|------|----------|---------|-------|--------|
+| [GENERATED BY /ttm-init] | [campaign name] | [channel] | [owner] | [planned/in-progress] |
+
+## Always-On Cadence
+
+| Content Type | Frequency | Channel | Notes |
+|-------------|-----------|---------|-------|
+| [GENERATED BY /ttm-init] | [daily/weekly/biweekly/monthly] | [channel] | [notes] |
+
+## Blackout Dates
+
+| Date Range | Reason |
+|-----------|--------|
+| [GENERATED BY /ttm-init] | [holiday/company event/industry event] |

package/templates/reference-files/channels.md

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+<!-- _SUMMARY: Tier 1 context (loaded universally, <200 words) -->
+## Summary
+**Active channels:** [GENERATED BY /ttm-init]
+**Primary channel:** [GENERATED BY /ttm-init]
+**Budget split:** [GENERATED BY /ttm-init]
+<!-- END_SUMMARY -->
+
+## Active Channels
+
+| Channel | Status | Baseline Metric | Cadence |
+|---------|--------|-----------------|---------|
+| [GENERATED BY /ttm-init] | active | [metric] | [frequency] |
+
+## Dormant Channels
+
+| Channel | Reasoning | Revisit Date |
+|---------|-----------|-------------|
+| [GENERATED BY /ttm-init] | [why paused] | [when to reconsider] |
+
+## Banned Channels
+
+| Channel | Reasoning |
+|---------|-----------|
+| [GENERATED BY /ttm-init] | [why banned] |
+
+## Budget Allocation
+
+| Channel | % of Budget | Monthly Amount |
+|---------|-------------|---------------|
+| [GENERATED BY /ttm-init] | [%] | [amount] |
+
+## Channel-Specific Rules
+
+### [Channel Name]
+[GENERATED BY /ttm-init -- Channel-specific formatting, tone, compliance rules]
+
+- **Format:** [constraints]
+- **Tone adjustment:** [how tone shifts for this channel]
+- **Compliance:** [channel-specific requirements]
+- **Best performing:** [what works on this channel]

package/templates/reference-files/competitors.md

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+<!-- _SUMMARY: Tier 1 context (loaded universally, <200 words) -->
+## Summary
+**Top 3 competitors:** [GENERATED BY /ttm-init]
+**Our positioning vs them:** [GENERATED BY /ttm-init]
+<!-- END_SUMMARY -->
+
+## Direct Competitors
+
+| Name | Positioning | Key Strength | Key Weakness |
+|------|------------|-------------|-------------|
+| [GENERATED BY /ttm-init] | [their positioning] | [strength] | [weakness] |
+
+## Positioning Map
+
+[GENERATED BY /ttm-init -- 2x2 positioning map with axes relevant to your category]
+
+### Axes
+- **X-axis:** [GENERATED BY /ttm-init]
+- **Y-axis:** [GENERATED BY /ttm-init]
+
+### Positions
+| Competitor | X Position | Y Position |
+|-----------|-----------|-----------|
+| [GENERATED BY /ttm-init] | [low/mid/high] | [low/mid/high] |
+
+## Share of Voice Baseline
+
+| Competitor | Estimated SOV | Primary Channel | Notes |
+|-----------|--------------|----------------|-------|
+| [GENERATED BY /ttm-init] | [%] | [channel] | [notes] |
+
+## Competitor Content Analysis
+
+### [Competitor Name]
+[GENERATED BY /ttm-init -- What content they publish, cadence, quality, gaps]
+
+- **Content types:** [what they publish]
+- **Cadence:** [how often]
+- **Strengths:** [what they do well]
+- **Gaps:** [opportunities for us]