taketomarket 0.1.0

package/references/review-checklist.md

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+# Review Checklist
+
+Reference file for the /ttm-review workflow. Contains the structured review
+questions, revision feedback form, and batch review format.
+
+## Mandatory Review Questions (D-01)
+
+Present these 4 questions for every asset. All 4 are required -- the reviewer
+must answer each one before selecting an outcome.
+
+### Question 1: Positioning Reinforcement
+"Does this asset reinforce your positioning -- your primary differentiator, target
+audience, and category? Identify any claims that go beyond or contradict POSITIONING.md."
+
+Expected answer: Yes/No + specific notes on any drift found.
+
+### Question 2: Outcome Realism
+"Is the outcome metric target realistic given this content? Could this asset
+plausibly drive the defined outcome (e.g., demo requests, signups, pipeline)?"
+
+Expected answer: Yes/No + explanation of why or why not.
+
+### Question 3: Claim Substantiation
+"Are all factual claims, statistics, and proof points substantiated by approved
+data in BRAND.md? Flag any unverifiable or unsourced claims."
+
+Expected answer: Yes/No + list of any unsubstantiated claims.
+
+### Question 4: Competitor Differentiation
+"Does this asset clearly differentiate from competitors? Could a competitor
+publish this same content with their name swapped in?"
+
+Expected answer: Yes/No + notes on differentiation strength.
+
+### Freeform Notes (Optional)
+"Any additional feedback, concerns, or suggestions?"
+
+## Review Outcomes (D-03)
+
+After answering all 4 questions, select one outcome per asset:
+
+1. **Approve** -- Asset is ready for shipping. Advances to `ship-ready` status.
+2. **Revise** -- Asset needs changes. Triggers structured revision feedback (below),
+   then routes to /ttm-fix.
+3. **Reject** -- Asset is fundamentally wrong. Killed permanently. Reason logged in
+   campaign state. No fix loop -- this is final.
+
+## Structured Revision Feedback (D-12)
+
+When outcome is "Revise", collect this structured feedback. This data becomes
+the primary input for /ttm-fix root cause analysis.
+
+### Failed Checklist Items
+Which review questions did this asset fail? (select all that apply)
+1. Positioning reinforcement
+2. Outcome realism
+3. Claim substantiation
+4. Competitor differentiation
+
+### Severity
+1. Minor -- small adjustments to specific sections
+2. Major -- significant rewrite of key sections
+3. Critical -- fundamental approach or angle is wrong
+
+### Specific Feedback
+"What specifically needs to change? Be as concrete as possible -- reference
+specific sections, sentences, or claims."
+
+## Batch Derivative Review Format (D-02)
+
+For derivative assets (after the hero has been reviewed in full):
+
+Show abbreviated view:
+- Gate summary: PASS/WARN/FAIL counts only (not full table)
+- Content preview: first ~300 characters + file link
+- "Hero asset for reference: ${HERO_FILE}"
+- Same 4 questions (answers can be shorter in batch mode)
+- Same 3 outcomes (Approve/Revise/Reject)

package/references/ship-checklist-items.md

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+# Ship Checklist Items
+
+Reference file for /ttm-ship workflow. Defines checklist items per channel type.
+Ship workflow reads the campaign's channel mix and loads applicable sections.
+
+Items are tagged [AI] (Claude can auto-check) or [HUMAN] (user must confirm).
+
+## Universal (all campaigns)
+
+- [AI] UTM parameters valid on all trackable links (format: ?utm_source=X&utm_medium=Y&utm_campaign=Z)
+- [AI] All asset files exist and are non-empty (no draft markers like TODO, PLACEHOLDER, TBD)
+- [AI] VERIFICATION.md shows overall_result of pass or accepted (no unresolved failures)
+- [AI] All assets in MANIFEST.json have review_status of approved or ship-ready
+- [HUMAN] Tracking/analytics configured for the campaign's outcome metric
+- [HUMAN] Monitoring and alerts set up for the campaign measurement window
+- [HUMAN] Team notified of launch timeline
+
+## Blog / SEO (asset type: blog-post)
+
+- [AI] Meta title present (frontmatter or first H1)
+- [AI] Meta description present (frontmatter or first paragraph under 160 chars)
+- [AI] H1 contains primary keyword or positioning anchor
+- [AI] No orphaned internal links (links point to existing pages)
+- [HUMAN] Schema markup deployed (Article, FAQPage, HowTo as applicable)
+- [HUMAN] Internal links from existing pages to new content added
+- [HUMAN] XML sitemap updated or auto-regeneration confirmed
+- [HUMAN] Open Graph and Twitter Card meta tags set
+
+## Email (asset type: email)
+
+- [AI] Subject line under 60 characters
+- [AI] Preview text under 90 characters
+- [AI] Unsubscribe link present in content
+- [AI] Physical mailing address present
+- [AI] No spam trigger words in subject (FREE, URGENT, ACT NOW, etc.)
+- [HUMAN] SPF/DKIM/DMARC records configured for sending domain
+- [HUMAN] Dark mode rendering tested in Outlook, Gmail, Apple Mail
+- [HUMAN] Test send completed to internal list
+- [HUMAN] Send scheduled at optimal time for ICP timezone
+
+## LinkedIn (asset type: linkedin-post)
+
+- [AI] Post under 3000 characters
+- [AI] Opening line does not start with "I" (per LinkedIn playbook best practice)
+- [AI] No external URL in first line (triggers algorithm suppression)
+- [HUMAN] Author profile has updated headline and about section
+- [HUMAN] First comment with link prepared (if linking out)
+- [HUMAN] Scheduling configured or publish time selected
+
+## Social / Twitter/X (asset type: social-post, twitter-post)
+
+- [AI] Post under 280 characters (Twitter/X) or platform-appropriate limit
+- [AI] No rhetorical questions (poor engagement on Twitter/X)
+- [AI] Hashtags limited to 2-3 maximum
+- [HUMAN] Platform-specific image or video assets ready
+- [HUMAN] Scheduling configured
+- [HUMAN] Reply/engagement plan prepared for first 30 minutes
+
+## Landing Page (asset type: landing-page)
+
+- [AI] Primary CTA is clear and present above the fold
+- [AI] Form fields match the brief's conversion goal
+- [AI] UTM parameters captured in form submission
+- [HUMAN] Page load time under 3 seconds
+- [HUMAN] Mobile responsive layout verified
+- [HUMAN] Thank-you/confirmation page configured
+- [HUMAN] Conversion tracking pixel installed
+
+## Video / YouTube (asset type: video, youtube-video)
+
+- [AI] Title under 60 characters
+- [AI] Description contains primary keyword in first 2 lines
+- [AI] Timestamps present if video exceeds 5 minutes
+- [HUMAN] Thumbnail uploaded (high contrast, readable text)
+- [HUMAN] End screen CTA configured
+- [HUMAN] Cards added at key moments
+- [HUMAN] Captions/subtitles uploaded or auto-generated reviewed
+
+## Paid Ads (asset type: paid-ad)
+
+- [AI] Ad copy under platform character limits
+- [AI] Headline and description present
+- [AI] Display URL formatted correctly
+- [HUMAN] Landing page matches ad message
+- [HUMAN] Bid strategy configured
+- [HUMAN] Audience targeting set per brief
+- [HUMAN] Budget allocated and campaign scheduled
+
+## Default (unknown asset type)
+
+- [AI] Content is non-empty and contains no draft markers
+- [AI] UTM links present if applicable
+- [HUMAN] Distribution channel prepared
+- [HUMAN] Tracking configured

package/settings.json

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+{
+  "agent": {},
+  "subagentStatusLine": "takeToMarket: $STATUS"
+}

package/skills/ttm-aeo-check/SKILL.md

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+---
+name: ttm-aeo-check
+description: >
+  Check citation status across AI engines for a query. Use to assess how
+  your content appears in AI-generated answers.
+argument-hint: "[query]"
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep
+---
+
+# /ttm-aeo-check
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/discipline/aeo-check.md`
+
+This command will:
+- Check how AI engines cite your content for the given query
+- Analyze citation quality and positioning accuracy
+- Compare against competitor citations
+- Report AEO (Answer Engine Optimization) score
+- Suggest content improvements for better AI engine visibility

package/skills/ttm-affiliate-kit/SKILL.md

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+---
+name: ttm-affiliate-kit
+description: >
+  Generate creative kit for affiliate partners. Use when preparing materials
+  for affiliate or partner marketing programs.
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep
+---
+
+# /ttm-affiliate-kit
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/discipline/affiliate-kit.md`
+
+This command will:
+- Generate affiliate-ready copy variants (email, social, ad)
+- Create positioning-compliant messaging templates
+- Include approved proof points and claims from BRAND.md
+- Package UTM-tagged links and tracking guidelines
+- Produce a complete creative kit document

package/skills/ttm-archive/SKILL.md

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+---
+name: ttm-archive
+description: >
+  Archive a completed campaign, finalize state, and update LEARNINGS.md.
+  Use when a campaign lifecycle is fully complete.
+argument-hint: "[campaign-slug]"
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob AskUserQuestion
+---
+
+# /ttm-archive
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/utility/archive.md`

package/skills/ttm-brand-refresh/SKILL.md

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+---
+name: ttm-brand-refresh
+description: >
+  Update BRAND.md with new proof points and deprecate expired ones.
+  Use when brand evidence or voice guidelines need updating.
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep
+---
+
+# /ttm-brand-refresh
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/reference-mgmt/brand-refresh.md`
+
+This command will:
+- Review current BRAND.md proof points for freshness
+- Accept new proof points and evidence from the user
+- Deprecate expired or outdated brand claims
+- Update voice and tone guidelines if needed
+- Validate changes against POSITIONING.md invariant

package/skills/ttm-brief/SKILL.md

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+---
+name: ttm-brief
+description: >
+  Generate a campaign brief with mandatory outcome metrics, positioning anchor,
+  and channel mix. Use when the user says "brief", "plan campaign", or invokes
+  /ttm-brief.
+argument-hint: "[campaign-slug]"
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep AskUserQuestion
+---
+
+# /ttm-brief
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/lifecycle/brief.md`

package/skills/ttm-competitor-scan/SKILL.md

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+---
+name: ttm-competitor-scan
+description: >
+  On-demand competitor analysis that updates COMPETITORS.md. Use when you need
+  fresh competitive intelligence for campaign planning.
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep
+---
+
+# /ttm-competitor-scan
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/reference-mgmt/competitor-scan.md`
+
+This command will:
+- Analyze competitor content, messaging, and positioning
+- Compare against your POSITIONING.md for collision detection
+- Update COMPETITORS.md with fresh intelligence
+- Flag competitive threats and opportunities
+- Inform upcoming campaign briefs with competitive context

package/skills/ttm-email-preflight/SKILL.md

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+---
+name: ttm-email-preflight
+description: >
+  Deliverability, dark-mode, and spam-trigger scan for email assets.
+  Use before sending any email campaign.
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep
+---
+
+# /ttm-email-preflight
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/discipline/email-preflight.md`
+
+This command will:
+- Scan email content for spam trigger words and phrases
+- Check dark-mode rendering compatibility
+- Validate deliverability factors (subject line length, preheader, etc.)
+- Verify links, UTM parameters, and unsubscribe compliance
+- Generate a preflight report with pass/fail per check

package/skills/ttm-fix/SKILL.md

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+---
+name: ttm-fix
+description: >
+  Fix phase: root cause analysis, fix brief, re-produce in isolated context,
+  re-verify. Capped at 3 attempts per asset. Use when assets fail review.
+argument-hint: "[campaign-slug]"
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep Task AskUserQuestion
+---
+
+# /ttm-fix
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/lifecycle/fix.md`

package/skills/ttm-health/SKILL.md

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+---
+name: ttm-health
+description: >
+  Validate .marketing/ directory integrity, reference file completeness,
+  and state consistency. Auto-triggers when potential issues detected.
+disable-model-invocation: false
+allowed-tools: Read Bash Glob Grep
+---
+
+# /ttm-health
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/utility/health.md`

package/skills/ttm-icp-refresh/SKILL.md

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+---
+name: ttm-icp-refresh
+description: >
+  Update ICP.md from new customer data including calls, reviews, and feedback.
+  Use when ideal customer profile needs updating from fresh data.
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep
+---
+
+# /ttm-icp-refresh
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/reference-mgmt/icp-refresh.md`
+
+This command will:
+- Accept new customer data (call transcripts, reviews, feedback)
+- Analyze patterns against current ICP.md profiles
+- Propose ICP updates with evidence citations
+- Validate changes don't conflict with POSITIONING.md
+- Update ICP.md with human approval gate

package/skills/ttm-init/SKILL.md

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+---
+name: ttm-init
+description: >
+  Interview-driven onboarding that generates all .marketing/ reference files
+  from structured questioning. Use when setting up takeToMarket for a new project.
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep AskUserQuestion
+---
+
+# /ttm-init
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/setup/init.md`

package/skills/ttm-keyword-map/SKILL.md

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+---
+name: ttm-keyword-map
+description: >
+  Generate keyword cluster map with intent tags. Use for content planning
+  and SEO strategy development.
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep
+---
+
+# /ttm-keyword-map
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/discipline/keyword-map.md`
+
+This command will:
+- Generate keyword clusters from seed terms and competitor analysis
+- Tag each cluster with search intent (informational, navigational, transactional)
+- Map clusters to campaign topics and content types
+- Prioritize clusters by opportunity and alignment with positioning
+- Output a structured keyword map for campaign planning

package/skills/ttm-learn/SKILL.md

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+---
+name: ttm-learn
+description: >
+  Learn phase: extract lessons from campaign measurement data, propose reference
+  file edits with human approval gates, log root-cause taxonomy entries to
+  LEARNINGS.md, and extract cross-campaign patterns.
+argument-hint: "[campaign-slug]"
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep AskUserQuestion
+---
+
+# /ttm-learn
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/lifecycle/learn.md`

package/skills/ttm-measure/SKILL.md

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+---
+name: ttm-measure
+description: >
+  Measure phase: analyze campaign analytics data against outcome metrics using
+  attribution models. Accepts data via MCP tools, CSV/Markdown paste, or guided
+  batch questions. Reports outcome first, output second.
+argument-hint: "[campaign-slug]"
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep
+---
+
+# /ttm-measure
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/lifecycle/measure.md`

package/skills/ttm-new-campaign/SKILL.md

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+---
+name: ttm-new-campaign
+description: >
+  Create a new campaign directory with initialized state and reference file links.
+  Use when starting a new marketing campaign.
+argument-hint: "[campaign-name]"
+disable-model-invocation: true
+allowed-tools: Read Write Bash
+---
+
+# /ttm-new-campaign
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/setup/new-campaign.md`

package/skills/ttm-next/SKILL.md

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+---
+name: ttm-next
+description: >
+  Guide user to the right next command based on current campaign state.
+  Use when unsure what to do next in the marketing workflow.
+disable-model-invocation: true
+allowed-tools: Read Bash Glob
+---
+
+# /ttm-next
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/utility/next.md`

package/skills/ttm-positioning-check/SKILL.md

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+---
+name: ttm-positioning-check
+description: >
+  Sample recent assets and report positioning drift percentage, types, and
+  bleeding analysis. Auto-triggers when potential positioning drift is detected.
+disable-model-invocation: false
+allowed-tools: Read Bash Glob Grep
+---
+
+# /ttm-positioning-check
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/reference-mgmt/positioning-check.md`
+
+This command will:
+- Sample recent campaign assets across all active campaigns
+- Compare each asset against POSITIONING.md invariant
+- Calculate positioning drift percentage and categorize drift types
+- Perform bleeding analysis (where positioning leaks into wrong territory)
+- Report findings with 3 options: Correct, Accept+log, Escalate to shift

package/skills/ttm-positioning-shift/SKILL.md

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+---
+name: ttm-positioning-shift
+description: >
+  Controlled positioning change with reasoning, migration plan, deprecation
+  schedule, and approval gate. Use when positioning needs intentional evolution.
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep
+---
+
+# /ttm-positioning-shift
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/reference-mgmt/positioning-shift.md`
+
+This command will:
+- Require explicit reasoning for the positioning change
+- Generate a migration plan for in-flight campaigns
+- Create a deprecation schedule for old positioning assets
+- Present the full change for human approval (mandatory gate)
+- Update POSITIONING.md only after approval

package/skills/ttm-produce/SKILL.md

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+---
+name: ttm-produce
+description: >
+  Produce phase: generate content assets in fresh contexts loaded with brief,
+  positioning, brand, ICP, and playbook. Use after a brief is approved.
+argument-hint: "[campaign-slug]"
+disable-model-invocation: true
+context: fork
+allowed-tools: Read Write Bash Glob Grep Task
+---
+
+# /ttm-produce
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/lifecycle/produce.md`

package/skills/ttm-repurpose/SKILL.md

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+---
+name: ttm-repurpose
+description: >
+  Fan out a long-form asset into derivative assets across channels with full
+  brief-produce-verify per derivative. Use to maximize content reach.
+argument-hint: "[source-asset]"
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep Task
+---
+
+# /ttm-repurpose
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/discipline/repurpose.md`
+
+This command will:
+- Analyze the source asset for repurposable content segments
+- Generate derivative briefs per target channel from CHANNELS.md
+- Produce each derivative in a fresh context (wave-parallel)
+- Verify each derivative through the full quality gate wall
+- Track all derivatives as linked assets in the campaign

package/skills/ttm-research/SKILL.md

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+---
+name: ttm-research
+description: >
+  Discover phase: perform market and audience research including SERP analysis,
+  competitor content audit, and ambient narrative mapping. Use after creating a campaign.
+argument-hint: "[campaign-slug]"
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep
+---
+
+# /ttm-research
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/lifecycle/research.md`

package/skills/ttm-resume/SKILL.md

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+---
+name: ttm-resume
+description: >
+  Resume a paused campaign at its last completed phase. Use when returning
+  to a campaign after a session break.
+argument-hint: "[campaign-slug]"
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob
+---
+
+# /ttm-resume
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/utility/resume.md`

package/skills/ttm-review/SKILL.md

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+---
+name: ttm-review
+description: >
+  Review phase: present assets with structured review checklist for human
+  evaluation. Use after verification to get human approval.
+argument-hint: "[campaign-slug]"
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep AskUserQuestion
+---
+
+# /ttm-review
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/lifecycle/review.md`

package/skills/ttm-seo-audit/SKILL.md

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+---
+name: ttm-seo-audit
+description: >
+  Technical and content SEO audit of a URL or sitemap. Use for on-demand
+  SEO analysis of published content.
+argument-hint: "[url-or-sitemap]"
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep
+---
+
+# /ttm-seo-audit
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/discipline/seo-audit.md`
+
+This command will:
+- Perform technical SEO analysis (meta tags, structure, schema markup)
+- Audit content SEO (keyword usage, headings, internal linking)
+- Check against SEO playbook best practices
+- Generate an actionable audit report with priorities
+- Suggest fixes aligned with positioning and campaign goals

package/skills/ttm-ship/SKILL.md

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+---
+name: ttm-ship
+description: >
+  Ship phase: generate launch checklist confirming tracking, UTMs, funnel
+  testing, and asset finalization. Use when assets are approved and ready.
+argument-hint: "[campaign-slug]"
+disable-model-invocation: true
+allowed-tools: Read Write Bash Glob Grep AskUserQuestion
+---
+
+# /ttm-ship
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/lifecycle/ship.md`

package/skills/ttm-state/SKILL.md

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+---
+name: ttm-state
+description: >
+  Display current campaign states, decisions in flight, blockers, and
+  experiments. Use to get an overview of all active marketing work.
+argument-hint: "[campaign-slug]"
+disable-model-invocation: true
+allowed-tools: Read Bash Glob
+---
+
+# /ttm-state
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/utility/state.md`

package/skills/ttm-verify/SKILL.md

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+---
+name: ttm-verify
+description: >
+  Verify phase: run all applicable quality gates on every asset with pass/fail
+  report and line-level feedback. Use after production to validate assets.
+argument-hint: "[campaign-slug]"
+disable-model-invocation: true
+context: fork
+allowed-tools: Read Write Bash Glob Grep Task AskUserQuestion
+---
+
+# /ttm-verify
+
+Read and follow the workflow at `${CLAUDE_PLUGIN_ROOT}/workflows/lifecycle/verify.md`