start-vibing-stacks 2.28.0 → 2.30.0

package/stacks/_shared/ads-agents/references/brand-dna-template.md

@@ -0,0 +1,190 @@
+# Brand DNA Template
+
+<!-- Updated: 2026-03-12 -->
+<!-- Used by: ads-dna (extraction), ads-create (consumption), ads-generate (style injection) -->
+
+## Purpose
+
+Defines the canonical schema for `brand-profile.json`. All agents that produce or
+consume brand data must use these exact field names and value types.
+
+---
+
+## JSON Schema
+
+```json
+{
+  "schema_version": "1.0",
+  "brand_name": "string",
+  "website_url": "string (full URL including https://)",
+  "extracted_at": "ISO-8601 timestamp (e.g. 2026-03-12T14:30:00Z)",
+
+  "voice": {
+    "formal_casual":          7,
+    "rational_emotional":     4,
+    "playful_serious":        5,
+    "bold_subtle":            8,
+    "traditional_innovative": 6,
+    "expert_accessible":      5,
+    "descriptors": ["authoritative", "warm", "direct"]
+  },
+
+  "colors": {
+    "primary":    "#1A2E4A",
+    "secondary":  ["#F4A623", "#FFFFFF"],
+    "forbidden":  ["#FF0000"],
+    "background": "#F9F9F9",
+    "text":       "#1A1A1A"
+  },
+
+  "typography": {
+    "heading_font":       "Inter",
+    "body_font":          "Source Sans Pro",
+    "pairing_descriptor": "modern sans-serif, clean and readable"
+  },
+
+  "imagery": {
+    "style":       "professional photography",
+    "subjects":    ["people using product", "clean product shots", "diverse workforce"],
+    "composition": "clean backgrounds, good negative space",
+    "forbidden":   ["stock photo clichés", "corporate handshakes", "cheesy smiles"]
+  },
+
+  "aesthetic": {
+    "mood_keywords": ["trustworthy", "modern", "approachable"],
+    "texture":        "minimal, flat",
+    "negative_space": "generous"
+  },
+
+  "brand_values":   ["transparency", "innovation", "customer-first"],
+
+  "target_audience": {
+    "age_range":   "28-45",
+    "profession":  "marketing managers and small business owners",
+    "pain_points": ["time-consuming reporting", "unclear ROI"],
+    "aspirations": ["grow efficiently", "look professional"]
+  },
+
+  "screenshots": {
+    "homepage":  "./brand-screenshots/example_com_desktop.png",
+    "secondary": ["./brand-screenshots/example_com_pricing_desktop.png"]
+  }
+}
+```
+
+---
+
+## Field Reference
+
+### Voice Axes (1-10 scale)
+
+Score interpretation: 1 = extreme left pole, 10 = extreme right pole, 5 = neutral.
+
+| Field | 1 (Left) | 10 (Right) | Ad Implication |
+|-------|----------|------------|----------------|
+| `formal_casual` | Very formal, corporate | Very casual, conversational | Headlines tone |
+| `rational_emotional` | Data-driven, logical | Emotionally evocative | Story vs stats |
+| `playful_serious` | Fun, humorous | Serious, no-nonsense | CTA phrasing |
+| `bold_subtle` | Big claims, loud | Understated, nuanced | Visual hierarchy |
+| `traditional_innovative` | Classic, established | Cutting-edge, disruptive | Imagery style |
+| `expert_accessible` | Deep expertise, jargon | Everyone can understand | Copy complexity |
+
+`descriptors` (array of 3-5 strings): Free-form adjectives capturing tone not covered by axes.
+
+### Colors
+
+- `primary`: Main brand color. **Always inject into image generation prompts.**
+- `secondary`: Supporting palette. Use for accents in generation prompts.
+- `forbidden`: Colors to explicitly exclude from prompts (e.g., competitor brand colors).
+- `background` / `text`: Digital UI colors (less relevant for ad image generation).
+
+**Null handling:** If extraction fails for a color, set to `null`. Agents must skip null
+color injection rather than defaulting to arbitrary colors.
+
+### Typography
+
+Used by `copy-writer` agent for tone calibration. Not injected into image prompts
+(typography is handled by ad platform copy fields, not image generation).
+
+### Imagery
+
+- `style`: Main descriptor passed to image generation (e.g., "professional photography",
+  "illustration", "flat design").
+- `subjects`: Array injected as subject guidance in prompts.
+- `composition`: Passed verbatim as a composition constraint.
+- `forbidden`: Converted to negative prompt modifiers (e.g., "no corporate handshakes").
+
+### Aesthetic
+
+- `mood_keywords`: Injected directly into generation prompts as atmosphere descriptors.
+- `texture`: Passed as texture preference.
+- `negative_space`: "generous" → "plenty of white space, uncluttered composition".
+
+### Screenshots (optional, populated by `/ads dna`)
+
+- `homepage`: Desktop screenshot of homepage. **Primary visual style reference** for
+  `visual-designer` agent. When present, generation auto-uses `gemini-3.1-flash-image-preview`
+  (Nano Banana 2) for better brand style-transfer.
+- `secondary`: Additional pages (pricing, about, product). Supplemental context.
+- **If field absent**: `visual-designer` falls back to text-only generation (`gemini-2.5-flash-image`).
+- **If field present but file missing on disk**: `visual-designer` logs a warning and falls back gracefully.
+- Set by `ads-dna` Step 2b. Omitted entirely if screenshot capture failed or `--quick` was used.
+
+---
+
+## Extraction Guide
+
+### Pages to scan (in order)
+
+1. **Homepage**: Primary brand impression, dominant colors, hero headline tone
+2. **About / Our Story**: Brand values, voice descriptors, team photography style
+3. **Product / Service page**: Imagery style, composition, subject matter
+4. **Existing ads** (if accessible via Meta Ad Library or Google Ads Transparency): Override
+
+### CSS extraction targets
+
+```
+background-color, color         → colors.primary / secondary
+font-family                     → typography.heading_font / body_font
+@import url (Google Fonts)      → typography (font name from URL path)
+og:image meta tag               → imagery.style (analyze dominant visual)
+```
+
+### Voice scoring heuristics
+
+| Signal | Scoring |
+|--------|---------|
+| Uses "you" and "your" frequently | formal_casual +2 (casual) |
+| Industry jargon in hero text | expert_accessible -2 (expert) |
+| Short sentences (≤10 words) | bold_subtle +1 (bold) |
+| Testimonials lead with emotion | rational_emotional +2 (emotional) |
+| "Trusted by 10,000+ companies" | traditional_innovative -1 (traditional) |
+
+### Fallback heuristics
+
+- **No Google Fonts detected**: Set `typography.heading_font` to "system-ui"
+- **Sparse content (< 200 words)**: Mark `extracted_at` note: "low confidence extraction"
+- **Dark mode site**: If background is dark (#333 or darker), swap `background` and `text`
+- **Cannot extract primary color**: Use most prominent color from og:image analysis
+
+---
+
+## Usage in Generation Prompts
+
+When building image generation prompts, inject brand DNA as:
+
+```
+"[subject], [imagery.style], [imagery.composition],
+brand colors [colors.primary] and [colors.secondary[0]],
+[aesthetic.mood_keywords joined by comma] atmosphere,
+[aesthetic.texture] texture, [aesthetic.negative_space] composition,
+no [imagery.forbidden joined by comma]"
+```
+
+Example output:
+```
+"person using laptop, professional photography, clean backgrounds good negative space,
+brand colors #1A2E4A and #F4A623, trustworthy modern approachable atmosphere,
+minimal flat texture, generous white space composition,
+no stock photo clichés, no corporate handshakes"
+```

package/stacks/_shared/ads-agents/references/budget-allocation.md

@@ -0,0 +1,150 @@
+# Budget Allocation & Scaling Framework
+
+<!-- Updated: 2026-02-10 -->
+<!-- Sources: Google Research PDF 2, Claude Research, Gemini Research -->
+
+## Platform Selection Matrix by Business Type
+
+| Business Type | Platform 1 | Platform 2 | Platform 3 | Other | Min Monthly | Primary KPI | Time to Profit |
+|--------------|------------|------------|------------|-------|-------------|-------------|---------------|
+| SaaS B2B | Google 35-45% | LinkedIn 30-40% | Meta 15-25% | YouTube 10% | $5,000 | Pipeline ROI, LTV:CAC | 3-6 months |
+| E-commerce DTC | Meta 50-68% | Google PMax 23-30% | TikTok 5-15% | Email 5% | $3,000 | ROAS, MER, POAS | 0-2 months |
+| Local Service | Google LSA/Search 60% | Meta 30% | Bing 10% | N/A | $1,500 | Cost Per Lead/Booking | 1 month |
+| B2B Enterprise | LinkedIn 39-60% | Google 20-35% | ABM Display 15-20% | Programmatic 11% | $10,000 | Pipeline, SQLs | 6-12 months |
+| Info Products | YouTube 40% | Meta 40% | Email 20% | N/A | $2,000 | ROAS, Webinar CPL | 1-3 months |
+| Mobile App | Apple Search 30% | Google App 30% | Meta/TikTok 40% | N/A | $5,000 | CPI, LTV, D7 Retention | 3-6 months |
+| Real Estate | Meta Lead Forms 50% | Google Search 40% | LinkedIn 10% | N/A | $2,500 | Cost Per Lead | 2-4 months |
+| Healthcare | Google Search 55% | Meta 20% | Microsoft 10% | YouTube/Display 15% | $4,000 | Cost Per Patient | 2-5 months |
+| Finance/Fintech | Google Search 40-50% | LinkedIn 20-30% | Meta 15% | YouTube/Display 10% | $8,000 | CAC, LTV:CAC | 4-8 months |
+| Agency (Own) | LinkedIn 50% | Meta 30% | Google 20% | N/A | $1,500 | Cost Per Lead | 1-3 months |
+| B2C / DTC | Meta 50% | Google 20% | TikTok 30% | N/A | $2,000 | ROAS, CAC | 1-3 months |
+
+## Budget Distribution Rule: 70/20/10
+
+```
+70% → Proven performers (campaigns with established positive ROAS/CPA)
+20% → Promising growth (campaigns showing traction, need scale)
+10% → Experiments (new platforms, audiences, formats)
+```
+
+## Scaling Decision Tree
+
+### 20% Rule (Scale Up)
+```
+IF actual_CPA < target_CPA by > 10%
+AND conversions_last_7d >= learning_threshold
+AND campaign NOT in learning phase
+THEN increase budget by 20%
+→ Wait 3-5 days before next increase
+→ Never increase more than 20% at once on Meta (triggers learning reset)
+```
+
+### 3× Kill Rule (Pause)
+```
+IF spend > 3× target_CPA
+AND conversions == 0
+THEN pause ad/ad set/campaign immediately
+→ Review: creative, targeting, landing page, tracking
+→ Don't restart without changes
+```
+
+### Decreasing Returns Detection
+```
+IF CPA increased > 15% after last budget increase
+THEN roll back to previous budget level
+→ Wait 7 days
+→ Try horizontal scaling instead (new audiences, platforms)
+```
+
+### Saturation Signals
+| Platform | Signal | Threshold | Action |
+|----------|--------|-----------|--------|
+| Google | Impression Share | >80% | Diminishing returns; diversify |
+| Meta | Frequency (7-day) | >4.0 | Audience exhausted; refresh creative or expand |
+| TikTok | Frequency | >3.0 | Creative fatigue; replace assets |
+| LinkedIn | Audience penetration | >50% | Audience exhausted; expand targeting |
+
+## Marketing Efficiency Ratio (MER)
+
+```
+MER = Total Revenue / Total Ad Spend (all platforms combined)
+```
+
+| Business Type | Healthy MER | Excellent MER | Danger Zone |
+|--------------|-------------|---------------|-------------|
+| E-commerce | 3.0-5.0 | >5.0 | <2.0 |
+| SaaS | Use LTV:CAC (3:1 target) | >4:1 | <2:1 |
+| Lead Gen | Revenue/Lead × CVR / CPL | N/A | <1.5 |
+
+**Why MER over ROAS:**
+- ROAS is platform-reported (overclaims by 20-40%)
+- MER captures true business economics
+- Cross-platform; not inflated by attribution overlap
+
+## Seasonality Adjustments
+
+### Q4 (October-December)
+- CPMs increase 30-50%
+- Reduce ROAS targets by 20%
+- Front-load creative testing in September
+- Increase budgets 40-60% for Black Friday / Cyber Monday
+- Meta: Advantage+ Sales performs best during peaks
+
+### Q1 (January-March)
+- CPMs decrease 20-30% post-holiday
+- Best time for new campaign testing
+- Aggressive customer acquisition (lower competition)
+- Meta Jan 2026 CPC: $0.85 (24% below prior January)
+
+### Q2 (April-June)
+- Steady CPMs, good testing window
+- Mother's Day / Father's Day spikes for retail
+
+### Q3 (July-September)
+- LinkedIn CPC peaks in Q3 ($15.72 average)
+- Back-to-school surge for education
+- Good time to build retargeting pools for Q4
+
+## Incrementality Testing (Geo-Lift)
+
+### Setup
+- Duration: 2-4 weeks minimum
+- Holdout: 10% of geographic regions (matched pairs)
+- Method: Compare conversion rates exposed vs holdout
+- Statistical significance: p < 0.05
+
+### Tools
+- Meta: Robyn (R-based, open source), best for ~80% of orgs
+- Google: Meridian (Python, Bayesian, geo-level)
+- Advanced: PyMC-Marketing (fully customizable)
+- Budget: Significant; allocate 10% of monthly spend for testing
+
+### Post-Purchase Surveys
+- Fill ~30% of attribution gap that digital tracking misses
+- Question: "How did you first hear about us?"
+- Implement on order confirmation page
+- Weight responses against platform-reported data
+
+## Minimum Viable Budgets
+
+| Platform | Minimum Monthly | Rationale |
+|----------|----------------|-----------|
+| Google Ads | $1,000 | 15+ conv/month minimum for Smart Bidding |
+| Meta Ads | $600-$800 | 50 conv/week/ad set × $CPA |
+| LinkedIn Ads | $3,000 | High CPCs; $10/day minimum × multiple campaigns |
+| TikTok Ads | $300 | $50/day campaign min × creative testing needs |
+| Microsoft Ads | $200-$300 | 20-30% of Google budget |
+
+## Cross-Platform Attribution Hierarchy
+
+```
+Source of Truth (best → worst):
+1. CRM Data (actual revenue, closed deals, LTV)
+2. MER (total revenue / total ad spend)
+3. Post-Purchase Surveys ("How did you hear about us?")
+4. Google Analytics 4 (cross-channel, multi-touch)
+5. Platform-Reported Data (always overclaims 20-40%)
+
+RULE: Never trust platform-reported ROAS alone.
+Always cross-reference with ≥2 other data sources.
+```

package/stacks/_shared/ads-agents/references/compliance.md

@@ -0,0 +1,280 @@
+# Advertising Compliance & Privacy Reference
+
+<!-- Updated: 2026-05-14 | v1.6 -->
+<!-- Sources: Claude Research, Gemini Research, 2026 Verification Pass -->
+
+## Google Ads Policies
+
+### Enforcement System: Three-Strike Policy
+| Strike | Consequence | Duration |
+|--------|------------|----------|
+| Strike 1 | 90-day probation | Warning period |
+| Strike 2 | 90-day restriction | Limited functionality |
+| Strike 3 | Permanent suspension | Account terminated |
+
+### Prohibited Content (Immediate Disapproval)
+- Counterfeit goods
+- Dangerous products or services
+- Dishonest behavior enablement
+- Inappropriate content (hate speech, violence, shocking content)
+
+### Restricted Categories (Certification Required)
+| Category | Requirement |
+|----------|-------------|
+| Online pharmacies | Google certification + LegitScript |
+| Telemedicine | Platform certification |
+| Health insurance | Certification in applicable regions |
+| Gambling | State/country-specific licensing |
+| Political ads | Identity verification + disclosures |
+| Cryptocurrency | Certification required |
+| Financial services | Clear APR/fee/terms disclosures |
+| Alcohol | Age-gating + regional restrictions |
+| Adult content | Age restriction + limited placements |
+
+### Common Disapprovals
+- Misleading claims (superlatives without evidence)
+- Missing landing page content (404s, under construction)
+- Destination mismatch (ad promise ≠ landing page)
+- Prohibited content in ad text
+- Trademark infringement
+- Restricted healthcare claims
+
+### Recommendations Tab: What to Accept/Reject
+
+**Safe to accept:**
+- Optimized ad rotation
+- Relevant extensions
+- Fix disapproved ads
+
+**Usually reject:**
+- "Raise your budget"
+- "Add broad match keywords"
+- "Add new keywords" (auto-suggested)
+- Auto-created RSAs
+- Bidding strategy switches
+- Turn off Optimization Score auto-apply
+
+---
+
+## Meta Ads Policies
+
+### Special Ad Categories (Restricted Targeting)
+| Category | Restrictions |
+|----------|-------------|
+| Housing | No ZIP code, age must be 18-65+, no lookalike |
+| Employment | Same restrictions as Housing |
+| Credit | Same restrictions as Housing |
+| **Financial Products** | **New Jan 2025**, enforced as Special Category |
+
+All Special Ad Categories:
+- Cannot target by age (18-65+ only range)
+- Cannot target by ZIP code / postal code
+- Cannot use Lookalike Audiences
+- Must declare category before campaign creation
+
+### Enforcement Scale
+- Over 1.3 billion ads rejected or removed in 2024
+- Account restrictions escalate with repeated violations
+- Appeal process available but slow
+
+### Detailed Targeting Exclusions (Removed)
+- Removed from new ad sets: March 31, 2025
+- Removed from boosted posts: June 10, 2025
+- Existing campaigns with old exclusions stopped: January 15, 2026
+- Meta cites 22.6% lower median cost per conversion without exclusions
+
+### Content Rules
+- No misleading health/weight loss claims
+- Before/after images: heavily restricted
+- Cryptocurrency: certification required
+- Political ads: "Paid for by" disclosure required
+- Personal attributes: cannot imply user has specific condition
+- Sensational content: no clickbait tactics
+
+---
+
+## LinkedIn Ads Policies
+
+### Restricted Industries
+- Gambling and betting
+- Tobacco and related products
+- Weapons and ammunition
+- Adult content
+- Multi-level marketing
+- Cryptocurrency (restricted, not prohibited)
+
+### Professional Standards
+- B2B focus expected; casual/misleading content penalized
+- Thought Leader Ads must come from genuine employees
+- Lead Gen Forms must have clear privacy policy
+- Job postings must comply with employment laws
+
+---
+
+## TikTok Ads Policies
+
+### Platform Requirements
+- Content must feel native (not overly polished/corporate)
+- Audio required (TikTok is sound-on)
+- Must comply with music licensing for commercial use
+- Creator content (Spark Ads) requires creator approval
+
+### Restricted Categories
+- Age-restricted products (alcohol, gambling): geo-gated
+- Health claims: evidence required
+- Financial products: risk disclosures required
+- Political ads: banned in many markets
+
+### TikTok Shop Policies
+- Products must meet marketplace standards
+- No counterfeit or restricted goods
+- Seller verification required
+- Available in 11 countries (US, UK, key Asian/European markets)
+
+---
+
+## Microsoft Ads Policies
+
+### Import Considerations
+- Google Ads policy approvals don't transfer
+- Microsoft has separate review process
+- Some Google-approved ads may be disapproved on Microsoft
+- Bing audience skews older/more conservative; creative should match
+
+### Copilot Placement Policies
+- Ads in Copilot must be clearly labeled
+- Copilot Checkout (Jan 2026): commerce within conversations
+- Higher quality standards for conversational context
+
+---
+
+## Privacy Regulations (February 2026)
+
+### Global Privacy Landscape
+
+| Regulation | Region | Status | Key Requirement |
+|-----------|--------|--------|-----------------|
+| GDPR | EU/EEA | Active | Consent before tracking; data minimization |
+| UK GDPR | UK | Active | Similar to EU GDPR |
+| CCPA/CPRA | California | Active | Right to opt out; mandatory audits |
+| 20 State Laws | US (various) | Active Jan 2026 | Indiana, Kentucky, Rhode Island newest |
+| LGPD | Brazil | Active | Consent and transparency |
+| PIPL | China | Active | Consent and data localization |
+
+### Key Privacy Facts (2026)
+
+**Privacy Sandbox is DEAD:**
+- Google officially retired October 2025
+- Third-party cookies remain in Chrome (~67% browser share)
+- Safari and Firefox already block third-party cookies
+- No separate consent prompt coming
+
+**iOS App Tracking Transparency (ATT):**
+- Average opt-in rate: ~35% (Q2 2025, up from 29% in 2022)
+- Gaming highest: 37-50%
+- Education lowest: 7-14%
+- Apps with <30% opt-in lose 58% of ad revenue on average
+
+**Consent Mode v2 (Mandatory for EU/EEA):**
+- Enforcement tightened July 2025
+- Without: 90-95% metric drops
+- Advanced mode recovers 30-50% of lost conversions
+- ~31% of users globally accept tracking cookies
+
+**US State Privacy:**
+- 20 state laws active by January 2026
+- Texas AG: $1.4 billion settlement for tracking violations
+- California CPPA: mandatory cybersecurity audits + data processing risk assessments
+- Server-side tracking now architecturally necessary for compliance
+
+### Compliance Decision Tree
+
+```
+IF serving_region INCLUDES "EU/EEA":
+  → Consent Mode v2 = MANDATORY
+  → Cookie consent banner = MANDATORY
+  → Data Processing Agreement = MANDATORY
+  → Enhanced Conversions with consent = RECOMMENDED
+
+IF serving_region INCLUDES "California":
+  → CCPA/CPRA compliance = MANDATORY
+  → "Do Not Sell" link = MANDATORY
+  → Data processing risk assessment = MANDATORY (2026)
+
+IF serving_region INCLUDES any US state:
+  → Check specific state law requirements
+  → 20 states have active laws as of Jan 2026
+
+FOR ALL REGIONS:
+  → Server-side tracking = RECOMMENDED (bypasses most client-side issues)
+  → First-party data strategy = ESSENTIAL
+  → Privacy policy on landing pages = MANDATORY
+```
+
+### Healthcare-Specific Compliance
+
+| Rule | Enforcement |
+|------|-------------|
+| No remarketing/retargeting for health services | Google policy: account suspension risk |
+| No targeting by health conditions | Google, Meta, all platforms |
+| Online pharmacy certification | Google: LegitScript required |
+| Telemedicine certification | Google: platform certification |
+| HIPAA considerations | US: no PHI in tracking pixels |
+| Use contextual targeting | Instead of audience targeting |
+
+### Financial Services Compliance
+
+| Rule | Enforcement |
+|------|-------------|
+| Clear APR/fee/terms disclosures | Google, Meta: ad disapproval |
+| Lending certification | Google: account level |
+| Crypto certification | Google: account level |
+| Risk disclosures | All platforms |
+| Financial Products Special Category | Meta (Jan 2025): restricted targeting |
+| No misleading income claims | All platforms: account suspension |
+
+---
+
+## 2025-2026 Changes
+
+### Microsoft Consent Mode Deadline
+- **May 5, 2025**: Consent Mode required for all campaigns targeting EEA, UK, and Switzerland
+- Without implementation, conversion tracking in these regions will be severely degraded
+
+### Meta Link Clicks Redefinition (Feb 2025)
+- "Link clicks" metric now **excludes social engagement clicks** (likes, comments, shares)
+- Only counts clicks that navigate away from Meta surfaces
+- Affects historical benchmarking: year-over-year comparisons will show apparent drops
+- Use "outbound clicks" or "landing page views" for continuity
+
+### Meta Shops Native Checkout Phase-Out (June-August 2025)
+- Native in-app checkout phased out between June and August 2025
+- All checkout flows now redirect to the advertiser's website
+- Update any campaigns relying on Shops checkout conversion events
+
+### Google Call Ads Deprecation
+- **February 2026**: No new call-only ad creation permitted
+- **February 2027**: Existing call ads stop serving entirely
+- **Migration path**: Use call assets (extensions) within Responsive Search Ads (RSAs)
+
+### Apple Ads Rebrand (April 2025)
+- "Apple Search Ads" officially renamed to **"Apple Ads"**
+- Reflects expanded inventory beyond App Store search (Today tab, Search tab, product pages)
+- Update all client-facing reports and documentation to use new branding
+
+### EU Sponsored Messaging: LinkedIn (Discontinued Jan 2022)
+- Message Ads and Conversation Ads **cannot be delivered to EU members** since January 2022
+- LinkedIn removed EU targeting for these formats due to ePrivacy Directive
+- **Never recommend Message/Conversation Ads for EU-targeting campaigns**
+- Use alternative formats: Sponsored Content, Lead Gen Forms, or InMail via Sales Navigator
+
+### Google Enhanced CPC (ECPC): Fully Deprecated (March 2025)
+- ECPC bidding strategy **fully removed** as of March 2025
+- Existing ECPC campaigns auto-migrated to Manual CPC (no bid adjustments)
+- Recommended migration: Target CPA or Maximize Conversions with optional target
+
+### Google Rule-Based Attribution Models (Deprecated)
+- First click, linear, time decay, and position-based attribution models all removed
+- All campaigns using these models were **auto-upgraded to Data-Driven Attribution (DDA)**
+- DDA is now the only multi-touch attribution option in Google Ads
+- Audit note: flag any client reports still referencing legacy attribution models