spirewise 1.7.0 → 1.8.0

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Files changed (210) hide show
  1. package/README.md +0 -15
  2. package/bin/cli.js +65 -37
  3. package/install.sh +3 -3
  4. package/package.json +2 -4
  5. package/skills/README.md +0 -1
  6. package/skills/ai-agent-os-design-system/README.md +105 -0
  7. package/skills/ai-agent-os-design-system/SKILL.md +195 -0
  8. package/skills/ai-agent-os-design-system/accessibility-system.md +67 -0
  9. package/skills/ai-agent-os-design-system/color-system.md +102 -0
  10. package/skills/ai-agent-os-design-system/component-library.md +147 -0
  11. package/skills/ai-agent-os-design-system/design-principles.md +79 -0
  12. package/skills/ai-agent-os-design-system/example-page-structures.md +93 -0
  13. package/skills/ai-agent-os-design-system/layout-system.md +74 -0
  14. package/skills/ai-agent-os-design-system/motion-system.md +85 -0
  15. package/skills/ai-agent-os-design-system/spacing-system.md +87 -0
  16. package/skills/ai-agent-os-design-system/typography-system.md +91 -0
  17. package/skills/ai-agent-os-design-system/website-generation-rules.md +192 -0
  18. package/skills/ai-dark-futuristic-design-system/README.md +91 -0
  19. package/skills/ai-dark-futuristic-design-system/SKILL.md +179 -0
  20. package/skills/ai-dark-futuristic-design-system/accessibility-system.md +61 -0
  21. package/skills/ai-dark-futuristic-design-system/color-system.md +99 -0
  22. package/skills/ai-dark-futuristic-design-system/component-library.md +140 -0
  23. package/skills/ai-dark-futuristic-design-system/design-principles.md +66 -0
  24. package/skills/ai-dark-futuristic-design-system/example-page-structures.md +124 -0
  25. package/skills/ai-dark-futuristic-design-system/layout-system.md +85 -0
  26. package/skills/ai-dark-futuristic-design-system/motion-system.md +76 -0
  27. package/skills/ai-dark-futuristic-design-system/spacing-system.md +73 -0
  28. package/skills/ai-dark-futuristic-design-system/typography-system.md +89 -0
  29. package/skills/ai-dark-futuristic-design-system/website-generation-rules.md +220 -0
  30. package/skills/apple-premium-minimal-design-system/README.md +95 -0
  31. package/skills/apple-premium-minimal-design-system/SKILL.md +166 -0
  32. package/skills/apple-premium-minimal-design-system/accessibility-system.md +60 -0
  33. package/skills/apple-premium-minimal-design-system/color-system.md +100 -0
  34. package/skills/apple-premium-minimal-design-system/component-library.md +136 -0
  35. package/skills/apple-premium-minimal-design-system/design-principles.md +65 -0
  36. package/skills/apple-premium-minimal-design-system/example-page-structures.md +90 -0
  37. package/skills/apple-premium-minimal-design-system/layout-system.md +89 -0
  38. package/skills/apple-premium-minimal-design-system/motion-system.md +75 -0
  39. package/skills/apple-premium-minimal-design-system/spacing-system.md +73 -0
  40. package/skills/apple-premium-minimal-design-system/typography-system.md +86 -0
  41. package/skills/apple-premium-minimal-design-system/website-generation-rules.md +207 -0
  42. package/skills/bento-grid-design-system/README.md +97 -0
  43. package/skills/bento-grid-design-system/SKILL.md +185 -0
  44. package/skills/bento-grid-design-system/accessibility-system.md +54 -0
  45. package/skills/bento-grid-design-system/color-system.md +98 -0
  46. package/skills/bento-grid-design-system/component-library.md +138 -0
  47. package/skills/bento-grid-design-system/design-principles.md +72 -0
  48. package/skills/bento-grid-design-system/example-page-structures.md +91 -0
  49. package/skills/bento-grid-design-system/layout-system.md +93 -0
  50. package/skills/bento-grid-design-system/motion-system.md +81 -0
  51. package/skills/bento-grid-design-system/spacing-system.md +77 -0
  52. package/skills/bento-grid-design-system/typography-system.md +85 -0
  53. package/skills/bento-grid-design-system/website-generation-rules.md +193 -0
  54. package/skills/brutalist-tech-design-system/README.md +100 -0
  55. package/skills/brutalist-tech-design-system/SKILL.md +185 -0
  56. package/skills/brutalist-tech-design-system/accessibility-system.md +61 -0
  57. package/skills/brutalist-tech-design-system/color-system.md +101 -0
  58. package/skills/brutalist-tech-design-system/component-library.md +117 -0
  59. package/skills/brutalist-tech-design-system/design-principles.md +73 -0
  60. package/skills/brutalist-tech-design-system/example-page-structures.md +92 -0
  61. package/skills/brutalist-tech-design-system/layout-system.md +74 -0
  62. package/skills/brutalist-tech-design-system/motion-system.md +80 -0
  63. package/skills/brutalist-tech-design-system/spacing-system.md +86 -0
  64. package/skills/brutalist-tech-design-system/typography-system.md +94 -0
  65. package/skills/brutalist-tech-design-system/website-generation-rules.md +195 -0
  66. package/skills/crunchbase-profile-generator/README.md +64 -0
  67. package/skills/crunchbase-profile-generator/SKILL.md +189 -0
  68. package/skills/editorial-luxury-design-system/README.md +98 -0
  69. package/skills/editorial-luxury-design-system/SKILL.md +187 -0
  70. package/skills/editorial-luxury-design-system/accessibility-system.md +63 -0
  71. package/skills/editorial-luxury-design-system/color-system.md +95 -0
  72. package/skills/editorial-luxury-design-system/component-library.md +131 -0
  73. package/skills/editorial-luxury-design-system/design-principles.md +77 -0
  74. package/skills/editorial-luxury-design-system/example-page-structures.md +94 -0
  75. package/skills/editorial-luxury-design-system/layout-system.md +80 -0
  76. package/skills/editorial-luxury-design-system/motion-system.md +82 -0
  77. package/skills/editorial-luxury-design-system/spacing-system.md +77 -0
  78. package/skills/editorial-luxury-design-system/typography-system.md +107 -0
  79. package/skills/editorial-luxury-design-system/website-generation-rules.md +194 -0
  80. package/skills/enterprise-data-viz-design-system/README.md +98 -0
  81. package/skills/enterprise-data-viz-design-system/SKILL.md +195 -0
  82. package/skills/enterprise-data-viz-design-system/accessibility-system.md +68 -0
  83. package/skills/enterprise-data-viz-design-system/color-system.md +112 -0
  84. package/skills/enterprise-data-viz-design-system/component-library.md +142 -0
  85. package/skills/enterprise-data-viz-design-system/design-principles.md +75 -0
  86. package/skills/enterprise-data-viz-design-system/example-page-structures.md +89 -0
  87. package/skills/enterprise-data-viz-design-system/layout-system.md +75 -0
  88. package/skills/enterprise-data-viz-design-system/motion-system.md +86 -0
  89. package/skills/enterprise-data-viz-design-system/spacing-system.md +85 -0
  90. package/skills/enterprise-data-viz-design-system/typography-system.md +100 -0
  91. package/skills/enterprise-data-viz-design-system/website-generation-rules.md +196 -0
  92. package/skills/f6s-copywriting/README.md +16 -6
  93. package/skills/f6s-copywriting/SKILL.md +162 -46
  94. package/skills/glassmorphism-design-system/README.md +98 -0
  95. package/skills/glassmorphism-design-system/SKILL.md +190 -0
  96. package/skills/glassmorphism-design-system/accessibility-system.md +62 -0
  97. package/skills/glassmorphism-design-system/color-system.md +128 -0
  98. package/skills/glassmorphism-design-system/component-library.md +120 -0
  99. package/skills/glassmorphism-design-system/design-principles.md +77 -0
  100. package/skills/glassmorphism-design-system/example-page-structures.md +92 -0
  101. package/skills/glassmorphism-design-system/layout-system.md +81 -0
  102. package/skills/glassmorphism-design-system/motion-system.md +86 -0
  103. package/skills/glassmorphism-design-system/spacing-system.md +73 -0
  104. package/skills/glassmorphism-design-system/typography-system.md +90 -0
  105. package/skills/glassmorphism-design-system/website-generation-rules.md +195 -0
  106. package/skills/linkedin-copywriting/README.md +15 -8
  107. package/skills/linkedin-copywriting/SKILL.md +129 -51
  108. package/skills/motion-storytelling-design-system/README.md +100 -0
  109. package/skills/motion-storytelling-design-system/SKILL.md +191 -0
  110. package/skills/motion-storytelling-design-system/accessibility-system.md +71 -0
  111. package/skills/motion-storytelling-design-system/color-system.md +101 -0
  112. package/skills/motion-storytelling-design-system/component-library.md +122 -0
  113. package/skills/motion-storytelling-design-system/design-principles.md +81 -0
  114. package/skills/motion-storytelling-design-system/example-page-structures.md +91 -0
  115. package/skills/motion-storytelling-design-system/layout-system.md +79 -0
  116. package/skills/motion-storytelling-design-system/motion-system.md +116 -0
  117. package/skills/motion-storytelling-design-system/spacing-system.md +83 -0
  118. package/skills/motion-storytelling-design-system/typography-system.md +89 -0
  119. package/skills/motion-storytelling-design-system/website-generation-rules.md +200 -0
  120. package/skills/nvidia-inception-idea-booster/README.md +43 -24
  121. package/skills/nvidia-inception-idea-booster/SKILL.md +260 -116
  122. package/skills/nvidia-inception-starter/README.md +6 -5
  123. package/skills/nvidia-inception-starter/SKILL.md +80 -43
  124. package/skills/nvidia-product-inventor/README.md +44 -37
  125. package/skills/nvidia-product-inventor/SKILL.md +265 -227
  126. package/skills/nvidia-startup-idea-founder/README.md +66 -26
  127. package/skills/nvidia-startup-idea-founder/SKILL.md +245 -189
  128. package/skills/product-demo-first-design-system/README.md +96 -0
  129. package/skills/product-demo-first-design-system/SKILL.md +185 -0
  130. package/skills/product-demo-first-design-system/accessibility-system.md +58 -0
  131. package/skills/product-demo-first-design-system/color-system.md +109 -0
  132. package/skills/product-demo-first-design-system/component-library.md +142 -0
  133. package/skills/product-demo-first-design-system/design-principles.md +66 -0
  134. package/skills/product-demo-first-design-system/example-page-structures.md +95 -0
  135. package/skills/product-demo-first-design-system/layout-system.md +76 -0
  136. package/skills/product-demo-first-design-system/motion-system.md +82 -0
  137. package/skills/product-demo-first-design-system/spacing-system.md +74 -0
  138. package/skills/product-demo-first-design-system/typography-system.md +87 -0
  139. package/skills/product-demo-first-design-system/website-generation-rules.md +194 -0
  140. package/skills/website-design-skills/01-proof/README.md +0 -47
  141. package/skills/website-design-skills/01-proof/SKILL.md +0 -303
  142. package/skills/website-design-skills/02-kajabi/README.md +0 -42
  143. package/skills/website-design-skills/02-kajabi/SKILL.md +0 -272
  144. package/skills/website-design-skills/03-lattice/README.md +0 -42
  145. package/skills/website-design-skills/03-lattice/SKILL.md +0 -271
  146. package/skills/website-design-skills/04-petal/README.md +0 -42
  147. package/skills/website-design-skills/04-petal/SKILL.md +0 -271
  148. package/skills/website-design-skills/05-dropbox-sign/README.md +0 -42
  149. package/skills/website-design-skills/05-dropbox-sign/SKILL.md +0 -271
  150. package/skills/website-design-skills/06-distributional/README.md +0 -42
  151. package/skills/website-design-skills/06-distributional/SKILL.md +0 -271
  152. package/skills/website-design-skills/07-appcues/README.md +0 -42
  153. package/skills/website-design-skills/07-appcues/SKILL.md +0 -271
  154. package/skills/website-design-skills/08-memberstack/README.md +0 -42
  155. package/skills/website-design-skills/08-memberstack/SKILL.md +0 -271
  156. package/skills/website-design-skills/09-flank/README.md +0 -42
  157. package/skills/website-design-skills/09-flank/SKILL.md +0 -275
  158. package/skills/website-design-skills/10-slidebean/README.md +0 -42
  159. package/skills/website-design-skills/10-slidebean/SKILL.md +0 -275
  160. package/skills/website-design-skills/11-formstack/README.md +0 -42
  161. package/skills/website-design-skills/11-formstack/SKILL.md +0 -275
  162. package/skills/website-design-skills/12-thalamus/README.md +0 -42
  163. package/skills/website-design-skills/12-thalamus/SKILL.md +0 -275
  164. package/skills/website-design-skills/13-grow/README.md +0 -42
  165. package/skills/website-design-skills/13-grow/SKILL.md +0 -275
  166. package/skills/website-design-skills/14-gemnote/README.md +0 -42
  167. package/skills/website-design-skills/14-gemnote/SKILL.md +0 -275
  168. package/skills/website-design-skills/15-draftbit/README.md +0 -42
  169. package/skills/website-design-skills/15-draftbit/SKILL.md +0 -275
  170. package/skills/website-design-skills/16-payman/README.md +0 -42
  171. package/skills/website-design-skills/16-payman/SKILL.md +0 -273
  172. package/skills/website-design-skills/17-effortel/README.md +0 -42
  173. package/skills/website-design-skills/17-effortel/SKILL.md +0 -272
  174. package/skills/website-design-skills/18-adopt/README.md +0 -42
  175. package/skills/website-design-skills/18-adopt/SKILL.md +0 -273
  176. package/skills/website-design-skills/19-kraftful/README.md +0 -42
  177. package/skills/website-design-skills/19-kraftful/SKILL.md +0 -273
  178. package/skills/website-design-skills/20-greenhouse/README.md +0 -42
  179. package/skills/website-design-skills/20-greenhouse/SKILL.md +0 -273
  180. package/skills/website-design-skills/21-weavy/README.md +0 -42
  181. package/skills/website-design-skills/21-weavy/SKILL.md +0 -273
  182. package/skills/website-design-skills/22-safetykit/README.md +0 -42
  183. package/skills/website-design-skills/22-safetykit/SKILL.md +0 -273
  184. package/skills/website-design-skills/23-modulify/README.md +0 -42
  185. package/skills/website-design-skills/23-modulify/SKILL.md +0 -270
  186. package/skills/website-design-skills/24-realm/README.md +0 -42
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  188. package/skills/website-design-skills/25-modyfi/README.md +0 -42
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  190. package/skills/website-design-skills/26-altitude/README.md +0 -42
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  192. package/skills/website-design-skills/27-way/README.md +0 -42
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  194. package/skills/website-design-skills/28-zentail/README.md +0 -42
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  196. package/skills/website-design-skills/29-zams/README.md +0 -42
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  198. package/skills/website-design-skills/30-user-interviews/README.md +0 -44
  199. package/skills/website-design-skills/30-user-interviews/SKILL.md +0 -273
  200. package/skills/website-design-skills/31-bland/README.md +0 -44
  201. package/skills/website-design-skills/31-bland/SKILL.md +0 -273
  202. package/skills/website-design-skills/32-nauto/README.md +0 -44
  203. package/skills/website-design-skills/32-nauto/SKILL.md +0 -273
  204. package/skills/website-design-skills/33-bill/README.md +0 -44
  205. package/skills/website-design-skills/33-bill/SKILL.md +0 -273
  206. package/skills/website-design-skills/34-localyzer/README.md +0 -44
  207. package/skills/website-design-skills/34-localyzer/SKILL.md +0 -273
  208. package/skills/website-design-skills/35-jasper/README.md +0 -44
  209. package/skills/website-design-skills/35-jasper/SKILL.md +0 -273
  210. package/skills/website-design-skills/README.md +0 -108
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+ # product-demo-first-design-system
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+
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+ A world-class, **product-demo-first design system** for building websites where the
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+ **product itself is the hero of every page** — framed screenshots, interactive demos,
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+ video, code/terminal, and live previews. Distilled from product-led leaders (**Linear,
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+ Vercel, Stripe, Retool, Framer, Loom, Arc**) and modern AI sites (**OpenAI, Anthropic,
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+ Perplexity, Cursor, Replit**). It gives coding/design/UI/branding/website-generation
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+ agents a complete, reusable system so they can ship product-led sites that convert.
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+
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+ It also ships a **production website-generation framework**: a multipage site (15+
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+ pages, 10+ sections/page, **≥3 demo moments per page**, **no borders/dividers between
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+ sections**) in **pure HTML/CSS/vanilla JS** (no React/Vue/Tailwind/Bootstrap/jQuery/any
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+ library — demos included), with **clean Vercel-ready URLs** (no `.html`), navigation, and
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+ full SEO.
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+
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+ > The full design intelligence is **baked into the companion files** (live research
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+ > optional, to save tokens). Outputs a generated site/system into a `website/` folder.
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+ > Sibling design skills: `ai-dark-futuristic-design-system` (dark), `apple-premium-minimal-design-system` (light minimal).
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+
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+ ## Install
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+
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+ ```bash
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+ npx spirewise install -s product-demo-first-design-system # pick agents + scope
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+ npx spirewise install -s product-demo-first-design-system -a claude,cursor -sc workspace
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+ ```
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+
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+ ## Remove
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+
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+ ```bash
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+ npx spirewise remove -s product-demo-first-design-system # pick agents + scope
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+ npx spirewise remove -s product-demo-first-design-system -a claude,cursor -sc both
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+ ```
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+
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+ (No Node? `./install.sh -s product-demo-first-design-system` and `./install.sh remove -s product-demo-first-design-system`.)
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+
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+ ## Use
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+
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+ After installing, ask your agent:
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+
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+ > "Build a product-led, demo-first website for our product"
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+ > "Make it like Linear/Vercel/Retool — show the product working"
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+
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+ It reads the companion files, locks the tokens, plans the demos per page, composes
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+ demo-first layouts + the Product Frame / Interactive Demo / Video Demo components, applies
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+ motion + accessibility, and emits **pure HTML + CSS + vanilla JS + tokens + `vercel.json`
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+ + `sitemap.xml`** into a `website/` folder.
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+
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+ ## What's inside
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+
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+ | File | What it gives you |
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+ |---|---|
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+ | `SKILL.md` | Orchestrator: demo-first philosophy, mandates, workflow, output, checklist |
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+ | `design-principles.md` | Show-don't-tell philosophy, hierarchy laws, do/don'ts |
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+ | `color-system.md` | Neutral product-forward palette + **Product Frame** tokens (CSS vars) |
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+ | `typography-system.md` | Fonts (sans + mono), fluid type scale, roles |
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+ | `spacing-system.md` | 4/8-pt scale, container widths, frame-lift rhythm |
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+ | `layout-system.md` | 12-col grid + canonical demo-first layouts |
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+ | `component-library.md` | 17 components + Product Frame + demo components |
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+ | `motion-system.md` | Demo interactions: tabbed demos, autoplay clips, scrub, parallax |
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+ | `accessibility-system.md` | Contrast, focus, **demo a11y**, keyboard, reduced motion |
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+ | `website-generation-rules.md` | Pure-vanilla build: pages, clean URLs + `vercel.json`, nav, SEO |
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+ | `example-page-structures.md` | Demo-first page blueprints per site type |
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+
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+ ## The look
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+
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+ A clean, neutral, product-forward canvas (white / `#f7f8fa`) with soft panels so the
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+ **product pops**, a confident **indigo** accent, modern functional type, generous space,
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+ and a signature **Product Frame** (elevated browser/app/device chrome) that makes every
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+ screenshot, clip, and live demo look real. Light by default; dark theme included.
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+
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+ ## Components (17 + demo toolkit)
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+
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+ Navbar · Demo Hero · Feature-with-demo Grid · Bento of demos · Testimonials · Logos ·
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+ Pricing · FAQ · CTA · Footer · Dashboard Preview · Agent Workflow · Code Preview ·
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+ Terminal Preview · Trust · Security · Enterprise — **plus** Product Frame · Interactive
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+ Demo · Video Demo · Before/After · Annotated Walkthrough · Tabbed Feature Demo.
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+
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+ ## Rules it enforces
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+
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+ - **Demo-first** — every page leads with a Demo Hero; **≥3 demo moments/page**; every
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+ major feature proven by a Product Frame (never claim-only); all product media framed
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+ (no empty/lorem frames).
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+ - **Multipage scale (mandatory)** — **15+ pages (≈20)**, **≥10 sections/page (≈12)**, and
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+ **no borders/dividers between sections** (separation by whitespace + panels + frame shadow).
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+ - **Pure vanilla stack** — HTML5 + CSS3 + vanilla JS only (demos included); **no React/
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+ Vue/Angular/Svelte/Bootstrap/Tailwind/jQuery/any library**; no build step.
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+ - **Clean Vercel-ready URLs** — extensionless routes (`/pricing`), with `vercel.json`
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+ (`cleanUrls`), `sitemap.xml`, `robots.txt`; refresh + deep links work.
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+ - **Full navigation + SEO** — desktop dropdowns, mobile overlay, breadcrumbs; per-page
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+ title/description, Open Graph, Twitter card, canonical, JSON-LD (+ `VideoObject` for demos).
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+ - **Centralized tokens**, **accessible by default** (incl. demo a11y: keyboard, captions,
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+ reduced motion, no-JS fallbacks), **mobile-first responsive**, **restraint** (calm page,
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+ vivid product). **Zero anti-patterns** — no template look, frameworks in the shipped
94
+ site, claim-only sections, or fake product frames.
95
+
96
+ See `SKILL.md` for the full workflow and the companion files for every token and spec.
@@ -0,0 +1,185 @@
1
+ ---
2
+ name: product-demo-first-design-system
3
+ description: >-
4
+ A world-class, PRODUCT-DEMO-FIRST design system for building websites where the
5
+ product itself — framed screenshots, interactive demos, video, code/terminal, and
6
+ live previews — is the hero of every page. Distilled from product-forward leaders
7
+ (Linear, Vercel, Stripe, Retool, Framer, Loom, Arc) and modern AI sites (OpenAI,
8
+ Anthropic, Perplexity, Cursor, Replit). It gives coding/design/UI/branding/website-
9
+ generation agents a complete, reusable system: design philosophy, color/typography/
10
+ spacing/grid/layout tokens (with a signature product-frame treatment), a 17+ -
11
+ component library (Demo Hero, Product Frame, Interactive Demo, Video Demo,
12
+ Before/After, Annotated Walkthrough…), a motion system, accessibility + responsive
13
+ rules, and a production website-generation framework. The framework builds a
14
+ multipage site (15+ pages, 10+ sections/page, NO borders/dividers between sections)
15
+ in PURE HTML/CSS/vanilla JS (no React/Vue/Tailwind/Bootstrap/jQuery/any library),
16
+ with clean Vercel-ready URLs (no `.html`), navigation, and full SEO. Use when the
17
+ user asks for a "product-led / demo-first website", "show the product", "interactive
18
+ product demo landing page", "make it like Linear/Vercel/Retool", or "a product
19
+ design system / tokens". The full system is baked into the companion files (live
20
+ research optional). Outputs a generated site/system into a `website/` folder.
21
+ ---
22
+
23
+ # Product Demo First Design System
24
+
25
+ A complete, agent-ready design system for **product-led websites** where, on every
26
+ page, the visitor **sees the product working** — not just reads about it. Every
27
+ section is built around a demo: a framed screenshot, an interactive preview, a short
28
+ autoplay clip, a code/terminal sample, a before/after, or an annotated walkthrough.
29
+ "Show, don't tell." Distilled from Linear, Vercel, Stripe, Retool, Framer, Loom, Arc,
30
+ and modern AI sites (OpenAI, Anthropic, Perplexity, Cursor, Replit).
31
+
32
+ This skill is the **single source of truth**. The detailed system lives in the
33
+ companion files in this folder — read the ones relevant to the task, then generate.
34
+
35
+ ## The core idea — demo-first on every page
36
+
37
+ - **Lead with the product.** Every page opens with a **Demo Hero** that shows the
38
+ product (interactive preview, video, or a crisp framed screenshot), not a stock illo.
39
+ - **Every major feature is proven by a demo.** Pair each claim with a visual: a
40
+ product frame, a short clip, a code sample, or a before/after — never claim-only.
41
+ - **At least one interactive/visual demo per major section**, and **≥3 distinct demo
42
+ moments per page** (hero demo + feature demos + a deeper interactive/video demo).
43
+ - **The product frame is the signature.** A reusable browser/device/app frame (its own
44
+ elevated chrome) makes product media look real and premium on any page.
45
+
46
+ ## Hard structural requirements (MANDATORY — never skip)
47
+
48
+ These are non-negotiable and override any conflicting guidance elsewhere:
49
+
50
+ 1. **Multipage — 15+ pages (≈20).** Always generate a **full multipage website with
51
+ more than 15 distinct pages** (not a single landing page) — a real site map.
52
+ 2. **10+ sections per page (≈12).** Every page contains **at least 10 full sections**,
53
+ each built around a demo or the product where possible.
54
+ 3. **No borders/dividers between sections.** **Zero border widths, lines, rules, or
55
+ `<hr>` between sections.** Separate sections with whitespace, soft background panels,
56
+ elevation (framed product media), and type hierarchy — never a border.
57
+ 4. **Pure HTML + CSS + vanilla JS — no frameworks/libraries.** The generated site uses
58
+ **only HTML5, CSS3, and vanilla JavaScript** (including all interactive demos). No
59
+ React/Vue/Angular/Svelte/Next, no Bootstrap/Tailwind/any CSS framework, no jQuery/
60
+ any UI or JS library, no build step. (Exporting `tokens.json` for other agents is
61
+ fine — that's data, not a framework.)
62
+ 5. **Clean, Vercel-ready URLs.** All routes are **extensionless** (`/pricing`, not
63
+ `/pricing.html`); ship a `vercel.json` (`cleanUrls: true`) plus `sitemap.xml` /
64
+ `robots.txt` so production refresh and deep links work.
65
+ 6. **Full navigation + SEO.** Desktop nav (dropdown/mega-menu where useful) + mobile
66
+ menu + breadcrumbs; per-page SEO (unique title/description, Open Graph, Twitter
67
+ card, canonical, JSON-LD). Every component: responsive, accessible, reusable,
68
+ production-ready, animation-ready.
69
+
70
+ See `website-generation-rules.md` for the required page list, required sections, the
71
+ `vercel.json`, navigation, and SEO specifics. Enforce in code: `.section { border: 0 }`
72
+ and never place `<hr>`/divider elements between sections.
73
+
74
+ ## When to use
75
+
76
+ Building or designing any landing page, marketing site, or product site that should be
77
+ **product-led / demo-first** (Linear/Vercel/Retool/Loom energy) — for a SaaS product,
78
+ AI startup, developer platform, or enterprise tool — or producing **design tokens / a
79
+ design system** for other agents.
80
+
81
+ ## The companion files (read what you need)
82
+
83
+ | File | What it gives you |
84
+ |---|---|
85
+ | `design-principles.md` | The demo-first philosophy, hierarchy laws, do/don'ts |
86
+ | `color-system.md` | Neutral product-forward palette + product-frame tokens (CSS vars) |
87
+ | `typography-system.md` | Fonts, fluid type scale, weights, tracking, roles |
88
+ | `spacing-system.md` | 4/8-pt scale, container widths, section/card rhythm |
89
+ | `layout-system.md` | Grid + the canonical demo-first section layouts |
90
+ | `component-library.md` | Specs for all 17 components + the demo components |
91
+ | `motion-system.md` | Demo interactions: tabbed demos, autoplay clips, scrub, parallax |
92
+ | `accessibility-system.md` | Contrast, focus, motion, demo a11y, keyboard |
93
+ | `website-generation-rules.md` | Pure-vanilla build: pages, clean URLs + `vercel.json`, nav, SEO |
94
+ | `example-page-structures.md` | Ready demo-first page blueprints |
95
+
96
+ All tokens use the same names across files, so they compose into one stylesheet.
97
+
98
+ ## Phase 1 — Research is baked in (live analysis OPTIONAL)
99
+
100
+ The design intelligence extracted from the reference sites is **already encoded in the
101
+ companion files** — patterns, palettes, type scales, spacing, components, motion, and
102
+ the product-demo patterns. **Do NOT re-scrape the references for the basics; use the
103
+ baked-in system** (saves tokens). Only browse live when the user wants a *current* look
104
+ from a specific site, a brand-new pattern not covered here, or to verify a font/feature.
105
+
106
+ What the baked-in system already captures (the Phase-1 extraction): design patterns,
107
+ visual hierarchy, typography/spacing/grid/layout systems, color + gradient systems,
108
+ animation/motion, navigation, CTA + hero patterns, trust/enterprise/social-proof
109
+ components, footer/pricing/feature structures, interactive + micro-interactions,
110
+ glassmorphism usage, accessibility, mobile responsiveness, developer-experience
111
+ patterns, and AI-startup conversion patterns — all centered on showing the product.
112
+
113
+ ## Phase 2 — Generate (the workflow)
114
+
115
+ 1. **Clarify intent:** site type (SaaS / dev platform / AI / enterprise tool), the key
116
+ product surfaces to demo, brand accent (or default indigo), and page set.
117
+ 2. **Lock the tokens:** start from `color-system.md` + `typography-system.md` +
118
+ `spacing-system.md`. Emit them once as `:root` CSS variables (and `tokens.json`).
119
+ 3. **Plan the demos:** for each page, list the product moments to show (hero demo +
120
+ per-feature demos + one deep interactive/video demo). Demos drive the layout.
121
+ 4. **Compose layouts + components:** use the demo-first layouts and the Product Frame /
122
+ Interactive Demo / Video Demo / Before-After / Annotated Walkthrough components.
123
+ 5. **Apply motion + a11y:** demo interactions per `motion-system.md`, gated by
124
+ `prefers-reduced-motion`; meet every rule in `accessibility-system.md`.
125
+ 6. **Emit code:** follow `website-generation-rules.md` to produce clean, semantic,
126
+ responsive **pure HTML + CSS + vanilla JS** plus tokens, `vercel.json`, `sitemap.xml`,
127
+ `robots.txt`.
128
+ 7. **Self-check** against the anti-patterns and the verification checklist below.
129
+
130
+ ## Output
131
+
132
+ Unless the user specifies otherwise, write the generated **multipage site (15+ pages,
133
+ ~20)** into a `website/` folder in the project root:
134
+ - `website/index.html` **plus 15+ additional pages** (≥10 sections each, demo-first, no
135
+ inter-section borders), linked with **extensionless URLs** (`/pricing`)
136
+ - `website/css/tokens.css` + `website/css/styles.css`
137
+ - `website/js/main.js` (vanilla nav, demo interactions, motion — progressively enhanced)
138
+ - `website/vercel.json`, `website/sitemap.xml`, `website/robots.txt`
139
+ - `website/assets/` (product screenshots, clips, device frames, og images)
140
+ - `website/tokens.json` (machine-readable tokens for other agents)
141
+
142
+ When the user only wants the **system** (not a site), emit the tokens + component specs.
143
+
144
+ ## Default look (baked-in identity)
145
+
146
+ A clean, neutral, product-forward canvas (white / `#f7f8fa`) with soft panels so the
147
+ **product pops**, a confident **indigo** accent, modern functional type, generous
148
+ space, and a signature **product frame** (elevated browser/device chrome — often dark)
149
+ that makes every screenshot, clip, and live demo look real and premium. Quiet, precise
150
+ motion that animates the *product*, not the page. (Light by default; a dark theme is
151
+ included — for fully dark identity use `ai-dark-futuristic-design-system`, for Apple
152
+ minimal use `apple-premium-minimal-design-system`.)
153
+
154
+ ## Anti-patterns (never ship these)
155
+
156
+ Outdated startup designs · Bootstrap/ThemeForest/WordPress-template look · generic SaaS
157
+ or old-startup templates · **claim-only sections with no product/demo** · poor
158
+ typography · weak visual hierarchy · overloaded gradients · excessive glassmorphism ·
159
+ poor accessibility · inconsistent spacing · **borders or dividers between sections ·
160
+ single-page sites or thin pages with fewer than 10 sections · any framework/library in
161
+ the shipped site (React/Vue/Tailwind/Bootstrap/jQuery/…) · `.html` in URLs · fake/empty
162
+ product frames or lorem screenshots**. The result must feel like Linear/Vercel/Retool —
163
+ never like a template.
164
+
165
+ ## Verification checklist (run before finishing)
166
+
167
+ 0. **Multipage scale met:** the site has **> 15 pages** (≈20), each page has **≥ 10
168
+ sections** (≈12), and there are **no borders/dividers between sections**.
169
+ 0b. **Demo-first met:** every page leads with a Demo Hero and contains **≥3 distinct
170
+ demo moments**; major feature sections each prove the claim with a product visual.
171
+ 0c. **Pure vanilla + clean URLs:** zero frameworks/libraries; all routes extensionless
172
+ with a working `vercel.json` (`cleanUrls`), `sitemap.xml`, and `robots.txt`.
173
+ 0d. **Nav + SEO:** desktop nav/dropdowns + mobile menu + breadcrumbs; per-page title/
174
+ description, Open Graph + Twitter card, canonical, and JSON-LD.
175
+ 1. Tokens emitted once (`:root`/`tokens.css`) and reused — no scattered one-off hex.
176
+ 2. Type uses the fluid scale; spacing uses the 4/8-pt scale; layout uses the grid +
177
+ container widths — all from the companion files.
178
+ 3. Every section is a recognized layout; every component matches `component-library.md`;
179
+ the Product Frame is used for all product media.
180
+ 4. Body text ≥ 4.5:1 contrast, large text ≥ 3:1; visible focus; motion respects
181
+ `prefers-reduced-motion`; semantic landmarks + alt text present; demos keyboard-usable.
182
+ 5. Fully responsive (360 → 1440+), no horizontal scroll, tap targets ≥ 44px.
183
+ 6. Trips **zero** anti-patterns; product media is real (not empty/lorem frames).
184
+ 7. Output looks like it belongs next to Linear/Vercel/Retool — product-led and
185
+ conversion-focused.
@@ -0,0 +1,58 @@
1
+ # Accessibility System — Product Demo First
2
+
3
+ Product-led pages add a11y risk: **interactive demos, autoplay video, and annotated
4
+ frames** must be perceivable and operable for everyone. This system bakes WCAG 2.1 AA
5
+ into the look, including the demo components.
6
+
7
+ ## Color & contrast
8
+ - **Body text ≥ 4.5:1**, large/UI text **≥ 3:1**, on its real panel. Use
9
+ `--text-secondary`/`--text-muted` for content. Check **in-frame text** (`--frame-text`
10
+ on `--frame-bg`) too — both page and product-frame text must pass.
11
+ - **Non-text contrast ≥ 3:1** for controls, focus rings, demo annotations/callouts, and
12
+ before/after handles.
13
+ - **Don't encode meaning in color alone** — annotations pair color with a number/label;
14
+ status pairs color with an icon.
15
+ - **Gradient/low-contrast text banned for body**; `--grad-text` only on large hero display.
16
+
17
+ ## Demos & media (the key area)
18
+ - **Autoplay video** is **muted, loop, `playsinline`**, plays only on scroll-in, and has
19
+ a **visible play/pause control**. Under `prefers-reduced-motion`, show the **poster
20
+ only** (no autoplay). Provide captions/track for any narrated video.
21
+ - **Interactive demos** are fully **keyboard operable** (tab/enter/space/arrows), have
22
+ visible focus, and a **no-JS fallback** (a static framed screenshot with alt text).
23
+ - **Annotated walkthroughs** provide a **text equivalent** (an ordered `<ol>` of the
24
+ steps) so the information isn't conveyed by visuals/motion alone; advanceable by keyboard.
25
+ - **Before/After** sliders are operable with arrow keys and have labelled sides.
26
+ - **Tabbed demos** use `role="tablist"/tab/tabpanel`, `aria-selected`, arrow-key nav.
27
+ - Informative product screenshots have meaningful **`alt`**; pure chrome (frame bars,
28
+ traffic-light dots, spotlight glows) is `aria-hidden`/`alt=""`.
29
+ - No flashing > 3×/sec; no autoplaying audio.
30
+
31
+ ## Focus & keyboard
32
+ - **Always-visible focus:** `:focus-visible { outline:2px solid var(--ring);
33
+ outline-offset:2px }` on every control — including demo controls. Never bare `outline:none`.
34
+ - **Full keyboard operability**, logical tab order matching visual order; no traps
35
+ (except intended modal focus-trap with ESC). **Skip link** to `#main` first in DOM.
36
+
37
+ ## Semantics & structure
38
+ - One `<h1>` per page; ordered headings (size with CSS). Landmarks:
39
+ `<header><nav><main id="main"><section><footer>`.
40
+ - Buttons vs links: `<button>` actions, `<a href>` navigation. Lists `<ul>/<ol>`; quotes
41
+ `<blockquote><cite>`; code `<pre><code>`. Native elements over ARIA; minimal correct ARIA.
42
+
43
+ ## Forms
44
+ - Programmatic `<label>` for every input (placeholders aren't labels); `<fieldset><legend>`
45
+ for groups; errors in text + `aria-describedby`, focus to first error.
46
+
47
+ ## Touch & responsive
48
+ - **Tap targets ≥ 44×44px** (incl. demo controls/handles). Reflow to 320px, no horizontal
49
+ scroll, 200% zoom OK, pinch-zoom not disabled.
50
+
51
+ ## Checklist (run before finishing)
52
+ 1. Page **and** in-frame text/controls meet AA contrast.
53
+ 2. Autoplay video muted + scroll-gated + has controls + poster-only under reduced motion.
54
+ 3. Every interactive demo: keyboard-operable, visible focus, no-JS fallback.
55
+ 4. Annotated/walkthrough/before-after/tabbed demos have text equivalents + ARIA + key nav.
56
+ 5. Visible focus everywhere; skip link; correct landmarks + one H1.
57
+ 6. Informative product images have alt; chrome/decorative hidden; reduced-motion honored.
58
+ 7. 44px targets; reflow to 320px; 200% zoom; zoom not disabled.
@@ -0,0 +1,109 @@
1
+ # Color System — Product Demo First
2
+
3
+ A neutral, product-forward palette: a calm page so the **product pops**, one confident
4
+ accent, and a signature **product-frame** treatment (elevated browser/device/app chrome
5
+ — often dark) that makes screenshots, clips, and live demos look real. Sections separate
6
+ via soft panels + whitespace + the floating frame — **never borders**. Override only
7
+ `--accent-*` to rebrand. Contrast targets: body ≥ 4.5:1, large/secondary ≥ 3:1. A dark
8
+ page theme is included.
9
+
10
+ ## Tokens (`:root`)
11
+
12
+ ```css
13
+ :root {
14
+ /* ---- Page + section panels (light, neutral, product-forward) ---- */
15
+ --bg-page: #ffffff; /* base page */
16
+ --bg-canvas: #f7f8fa; /* default section panel (product floats on this) */
17
+ --bg-muted: #f1f3f7; /* alternate section panel */
18
+ --bg-tint: #f3f2ff; /* faint accent-tinted panel (rare) */
19
+
20
+ /* ---- Surfaces (cards) ---- */
21
+ --surface: #ffffff;
22
+ --surface-muted: #f5f6f9;
23
+ --surface-raised: #ffffff;
24
+ --surface-glass: rgba(255,255,255,0.72); /* sticky nav glass */
25
+
26
+ /* ---- PRODUCT FRAME (the signature demo chrome — dark, elevated) ---- */
27
+ --frame-bg: #0e1116; /* product canvas / app background inside the frame */
28
+ --frame-bar: #171b22; /* the browser/title bar */
29
+ --frame-border: rgba(255,255,255,0.08);
30
+ --frame-text: #e6e9ef; /* text inside the frame */
31
+ --frame-muted: #9aa3b2;
32
+ --frame-dot1: #ff5f57; --frame-dot2:#febc2e; --frame-dot3:#28c840; /* traffic lights */
33
+
34
+ /* ---- Text ramp (on the light page) ---- */
35
+ --text-primary: #0b0d12;
36
+ --text-secondary: #3c4250;
37
+ --text-muted: #697186;
38
+ --text-faint: #9aa1b0; /* decorative/disabled — non-essential only */
39
+ --text-on-accent: #ffffff;
40
+
41
+ /* ---- Borders / hairlines (cards/inputs/in-frame — NOT between sections) ---- */
42
+ --border-subtle: rgba(11,13,18,0.06);
43
+ --border-default: rgba(11,13,18,0.10);
44
+ --border-strong: rgba(11,13,18,0.16);
45
+ --ring: #4f46e5; /* focus ring */
46
+
47
+ /* ---- Accent (brand action color) ---- */
48
+ --accent: #4f46e5; /* indigo — primary actions/links */
49
+ --accent-hover: #6366f1;
50
+ --accent-press: #4338ca;
51
+ --accent-2: #06b6d4; /* cyan — annotations/highlights on demos */
52
+ --accent-soft: rgba(79,70,229,0.10);
53
+
54
+ /* ---- Semantic ---- */
55
+ --success: #16a34a; --success-soft: rgba(22,163,74,0.12);
56
+ --warning: #b45309; --warning-soft: rgba(180,83,9,0.12);
57
+ --error: #dc2626; --error-soft: rgba(220,38,38,0.12);
58
+ --info: #4f46e5; --info-soft: rgba(79,70,229,0.12);
59
+
60
+ /* ---- Gradients (subtle; spotlight the product) ---- */
61
+ --grad-spotlight: radial-gradient(60% 70% at 50% 0%, rgba(79,70,229,0.12) 0%, transparent 62%);
62
+ --grad-soft: linear-gradient(180deg, #ffffff 0%, #f1f3f7 100%);
63
+ --grad-accent: linear-gradient(135deg, #4f46e5 0%, #06b6d4 100%);
64
+ --grad-text: linear-gradient(90deg, #0b0d12 0%, #4f46e5 100%);
65
+
66
+ /* ---- Elevation (so the product frame floats) ---- */
67
+ --shadow-sm: 0 1px 2px rgba(11,13,18,0.06);
68
+ --shadow-md: 0 8px 24px rgba(11,13,18,0.10);
69
+ --shadow-lg: 0 30px 70px rgba(11,13,18,0.18); /* product-frame float */
70
+ --shadow-frame: 0 40px 90px rgba(11,13,18,0.22), 0 0 0 1px var(--border-subtle);
71
+ }
72
+ ```
73
+
74
+ ## Palette roles
75
+
76
+ - **Page + panels** (`--bg-*`): full-bleed section fills. **Alternate `--bg-canvas` and
77
+ `--bg-muted`** (or white) between sections to separate by color — **never a border**.
78
+ - **Surfaces** (`--surface-*`): cards/panels on a section, soft shadow, large radius.
79
+ - **Product frame** (`--frame-*`): the signature chrome around every product
80
+ screenshot/clip/live demo — usually a dark browser/app frame with traffic-light dots,
81
+ floated with `--shadow-frame` so it pops off the light page. This is what makes demos
82
+ feel real; use it consistently for all product media.
83
+ - **Text** (`--text-*`): primary headings, secondary body, muted meta. Never `--text-faint`
84
+ for real content.
85
+ - **Borders** (`--border-*`): hairlines for cards/inputs and *inside* the product frame —
86
+ not for dividing page sections.
87
+ - **Accent** (`--accent*`): primary CTA, active states, links; `--accent-2` for demo
88
+ annotations/highlights.
89
+ - **Gradients** (`--grad-*`): `--grad-spotlight` behind the hero product; `--grad-soft`
90
+ for a gentle panel; `--grad-text` on one hero phrase. Keep subtle, behind the product.
91
+ - **Success / Warning / Error / Info**: status, validation, badges only.
92
+
93
+ ## Usage rules
94
+
95
+ 1. **Calm page, vivid product.** Keep page chrome neutral so the framed product (with
96
+ its own UI colors) is the brightest thing on screen.
97
+ 2. **Separate sections with panels + space + frame shadow, not lines.** Mandatory.
98
+ 3. **Frame all product media.** Every screenshot/clip/live demo sits in the product
99
+ frame with `--shadow-frame`. Don't drop raw images on the page.
100
+ 4. **Gradients rare + subtle**, mostly as a spotlight *behind* the product.
101
+ 5. **Check contrast** on both the light page text and the in-frame (`--frame-text`)
102
+ text; both must meet AA.
103
+
104
+ ## Optional dark page theme
105
+
106
+ Provide `[data-theme="dark"]`: `--bg-page:#06070a; --bg-canvas:#0b0d12;
107
+ --bg-muted:#11141b; --text-primary:#f4f6fb; --text-secondary:#c3c9d6;
108
+ --text-muted:#8a92a6;` — keep the same product frame (it already reads as a device) and
109
+ re-verify contrast. **Light is the default identity.**
@@ -0,0 +1,142 @@
1
+ # Component Library — Product Demo First
2
+
3
+ Specs for the 17 required components **plus the demo components** that make this system
4
+ product-led. Each: purpose, anatomy, tokens, states, responsive + a11y. Semantic HTML;
5
+ shared tokens; **no borders between sections** (hairlines only inside cards/frames).
6
+
7
+ Shared primitives:
8
+
9
+ ```css
10
+ .btn { display:inline-flex; align-items:center; gap: var(--space-2);
11
+ font-weight:600; font-size:.9375rem; padding: var(--space-3) var(--space-6);
12
+ border-radius: var(--radius-pill); border:1px solid transparent; cursor:pointer;
13
+ transition: transform .15s ease, background .2s ease, box-shadow .2s ease; }
14
+ .btn:active { transform: translateY(1px); }
15
+ .btn-primary { background: var(--accent); color: var(--text-on-accent); box-shadow: var(--shadow-sm); }
16
+ .btn-primary:hover { background: var(--accent-hover); }
17
+ .btn-secondary { background: var(--surface-muted); color: var(--text-primary);
18
+ border-color: var(--border-default); }
19
+ .card { background: var(--surface); border:1px solid var(--border-subtle);
20
+ border-radius: var(--radius-xl); padding: var(--space-8); box-shadow: var(--shadow-sm); }
21
+ .card:hover { box-shadow: var(--shadow-md); }
22
+ :where(a,button,input,[tabindex]):focus-visible { outline:2px solid var(--ring);
23
+ outline-offset:2px; border-radius: var(--radius-sm); }
24
+ ```
25
+
26
+ ## ★ Product Frame (the signature primitive — use for ALL product media)
27
+ A reusable elevated **browser/app/device chrome** that wraps every screenshot, clip,
28
+ interactive demo, or code/terminal. Anatomy: frame (`--frame-bg`, `--radius-frame`,
29
+ `--shadow-frame`) · title bar (`--frame-bar`) with traffic-light dots + optional URL/
30
+ tab/toolbar · content area (screenshot `<img>`, `<video>`, live HTML/CSS UI, or `<pre>`).
31
+ Variants: **Browser** (URL bar), **App** (sidebar+topbar via Layout D-A), **Mobile**
32
+ (phone outline), **Code/Terminal** (mono). Floats on the page with `--frame-lift` air.
33
+ a11y: informative screenshots get real `alt`; the frame chrome is `aria-hidden`; live
34
+ demos are keyboard-operable.
35
+
36
+ ```css
37
+ .frame { background: var(--frame-bg); border:1px solid var(--frame-border);
38
+ border-radius: var(--radius-frame); box-shadow: var(--shadow-frame); overflow:hidden; }
39
+ .frame__bar { display:flex; align-items:center; gap: var(--space-2);
40
+ padding: var(--space-3) var(--space-4); background: var(--frame-bar); }
41
+ .frame__dots span{ width:11px;height:11px;border-radius:50%; display:inline-block; }
42
+ .frame__body { color: var(--frame-text); }
43
+ ```
44
+
45
+ ---
46
+
47
+ ## 1. Navbar (+ dropdown/mega-menu + breadcrumb)
48
+ Sticky glass bar (`--surface-glass` + `backdrop-filter: blur(16px)`). Logo · nav links ·
49
+ primary CTA + "Sign in" · mobile hamburger. **Extensionless hrefs** (`/platform`).
50
+ **Dropdown/mega-menu** (vanilla JS) opens a multi-column panel — and may include a tiny
51
+ product thumbnail per item. Mobile: full-screen overlay, accordion, focus-trap, ESC.
52
+ **Breadcrumb** on deep pages. a11y: `aria-haspopup/expanded`, `aria-current="page"`.
53
+
54
+ ## 2. Hero → **Demo Hero**
55
+ Layout DH-A/DH-B/DH-C. Eyebrow · H1 · short lead · CTA pair · **large Product Frame**
56
+ (interactive demo, autoplay clip, or crisp screenshot) with `--grad-spotlight`. The
57
+ frame is the largest element. One H1, one primary CTA. The hero MUST show the product.
58
+
59
+ ## 3. Feature Grid → **Feature-with-demo**
60
+ `.grid.cols-3` cards, but each card includes a **mini Product Frame / clip / code
61
+ snippet** above the title + text — never icon-only. Hover: shadow lift.
62
+
63
+ ## 4. Bento Grid (of demos)
64
+ Asymmetric soft-card tiles, several containing small framed product moments, a metric, a
65
+ mini chart, or a short clip. One large product tile anchors it. Single column on mobile.
66
+
67
+ ## 5. Testimonials
68
+ 3-up quote cards or one featured quote; optionally paired with the customer's product
69
+ screenshot/result in a frame. `<blockquote>` + `<cite>`; carousel optional.
70
+
71
+ ## 6. Logos Section
72
+ "Trusted by" eyebrow + neutral-gray logo row/marquee (pausable). Whitespace generous.
73
+
74
+ ## 7. Pricing
75
+ Layout P-A/P-B. Tier cards (price tabular-nums, feature list, CTA); highlighted tier
76
+ (accent ring + "Most popular"); monthly/annual toggle. a11y: real `role="switch"`/radio.
77
+
78
+ ## 8. FAQ
79
+ Accordion (Q-A). `<button>` + collapsible answer; height/opacity animation; in-list
80
+ hairline ok. a11y: `aria-expanded`/`aria-controls`.
81
+
82
+ ## 9. CTA
83
+ Layout C-A: soft panel (no border), big H2, supporting line, primary + text CTA — often
84
+ with a final **mini Product Frame** or a "try it" interactive demo. `--section-y-lg`.
85
+
86
+ ## 10. Footer
87
+ FT-A: brand · 4–6 link columns · legal · locale/social. Muted text, generous space, soft
88
+ panel; optional hairline at the very top edge only. `<footer>`, `<nav>` link lists.
89
+
90
+ ## 11. Dashboard Preview
91
+ The product's app shell (Layout D-A) inside an **App Product Frame**: sidebar + top bar +
92
+ content with real-looking data. Central to most pages; may show soft parallax/scroll.
93
+
94
+ ## 12. Agent Workflow Section
95
+ Step pipeline (Plan → Retrieve → Act → Verify) as connected cards, ideally with a
96
+ **Product Frame** showing the agent running. Animate sequential reveal. a11y: `<ol>` text equivalent.
97
+
98
+ ## 13. Code Preview
99
+ Mono code in a **Code Product Frame** (filename tab, copy button, optional language
100
+ tabs). Low-saturation syntax tint on `--frame-text`. `<pre><code>`; copy `aria-label`.
101
+
102
+ ## 14. Terminal Preview
103
+ **Terminal Product Frame**: header + prompt lines; optional typewriter (reduced-motion →
104
+ final state). Real text, not an image.
105
+
106
+ ## 15. Trust Section
107
+ Metrics band: big tabular-nums numbers + muted labels (count-up on reveal; final value in
108
+ DOM). Often beside a demo to convert "looks good" → "teams rely on it".
109
+
110
+ ## 16. Security Section
111
+ Compliance badges (SOC 2/ISO/GDPR/HIPAA) + assurances (encryption, SSO/SAML, audit logs)
112
+ + "Read security docs". Calm, factual. Badges have alt text.
113
+
114
+ ## 17. Enterprise Section
115
+ "Built for enterprise" panel: SSO/RBAC/SLAs/VPC props + "Talk to sales" + logo wall.
116
+ Soft panel, no border.
117
+
118
+ ---
119
+
120
+ ## Demo components (the product-first toolkit)
121
+ - **Interactive Demo** — a live, vanilla-JS mini product inside a Product Frame the user
122
+ can click/type/toggle (e.g., a working mini editor, toggle, filter, builder). Keyboard
123
+ operable; degrades to a static screenshot without JS.
124
+ - **Video Demo** — `<video muted playsinline loop>` inside a Product Frame, **autoplay on
125
+ scroll into view**, pause off-screen; poster image; reduced-motion → poster only; a
126
+ visible play/pause control.
127
+ - **Before/After** — draggable slider or side-by-side framed comparison; keyboard
128
+ (arrow keys) accessible; labels for each side.
129
+ - **Annotated Walkthrough** — one large Product Frame with sequential numbered callouts
130
+ (`--accent-2`) pointing at UI; advances on scroll or prev/next; `<ol>` text equivalent.
131
+ - **Tabbed Feature Demo** — tabs swap the content of one Product Frame (Layout F-B);
132
+ `role="tablist"`/`tab`/`tabpanel`, arrow-key nav.
133
+
134
+ ## Component rules
135
+ - **Frame all product media** with the Product Frame; never drop raw images on the page.
136
+ - Compose from shared `.btn`/`.card`/`.frame`/tokens — no bespoke colors/radii.
137
+ - Every interactive element + demo has hover **and** `:focus-visible`; demos are keyboard
138
+ operable and have a no-JS fallback (static framed screenshot).
139
+ - Every component responsive to single-column by `md`/`sm`.
140
+ - Decorative visuals `aria-hidden`; informative product shots have meaningful `alt`.
141
+ - Restraint: ≤ one subtle gradient per section (usually a spotlight behind the product);
142
+ hairlines only inside cards/frames — **never between page sections**.
@@ -0,0 +1,66 @@
1
+ # Design Principles — Product Demo First
2
+
3
+ The philosophy distilled from product-led leaders (Linear, Vercel, Stripe, Retool,
4
+ Framer, Loom, Arc) and modern AI sites (OpenAI, Anthropic, Perplexity, Cursor, Replit).
5
+
6
+ ## The one-sentence philosophy
7
+
8
+ **Show the product working.** The website's job is to let visitors *see and feel* the
9
+ product on every screen — through framed UI, interactive demos, clips, and code — so
10
+ the product, not the copy, does the convincing.
11
+
12
+ ## Core principles
13
+
14
+ 1. **Demo-first, always.** Every page leads with the product and proves every major
15
+ claim with a visual demo. If a section makes a claim with no product moment, it's
16
+ incomplete.
17
+ 2. **The product is the hero.** Layouts exist to frame and spotlight product media.
18
+ Headlines orient; the demo persuades.
19
+ 3. **Make it feel real.** Use a consistent, elevated **product frame** (browser/device/
20
+ app chrome) so screenshots and live previews look like the actual product, not art.
21
+ 4. **Interactive > static > words.** Prefer an interactive demo, then a short clip, then
22
+ a crisp screenshot, then text — in that order, for any feature.
23
+ 5. **One idea, one demo per section.** Each section shows one capability via one focused
24
+ demo. Don't cram multiple product shots fighting for attention.
25
+ 6. **Quiet UI, loud product.** The page chrome is neutral and calm so the product (often
26
+ with its own color/UI) pops. One restrained brand accent for actions.
27
+ 7. **Depth through elevation, not borders.** Separate sections with whitespace, soft
28
+ panels, and the floating product frame's shadow — **never** lines between sections.
29
+ 8. **Motion animates the product.** Tabbed demos, autoplay-on-scroll clips, scrubbable
30
+ walkthroughs, gentle device parallax — motion reveals how the product works, never
31
+ decorates the page. Always honor `prefers-reduced-motion`.
32
+ 9. **Annotate to teach.** Use callouts/labels on product frames to point at the exact UI
33
+ that delivers the benefit (Loom/Stripe style).
34
+ 10. **Trust beside the demo.** Pair demos with proof — logos, metrics, security — so
35
+ "it looks great" becomes "and teams rely on it."
36
+
37
+ ## Visual-hierarchy laws
38
+
39
+ - **One H1 per page**, but the **largest visual is usually the product frame**, not type.
40
+ - **Demo placement is hierarchy:** the most important capability gets the biggest,
41
+ highest demo (the hero); supporting features get smaller framed demos below.
42
+ - **Contrast ladder:** primary text near-black, secondary mid, tertiary muted — readable
43
+ grays only (AA). The product frame contrasts with the page panel so it floats.
44
+ - **One primary CTA per viewport**, ideally next to or under the demo it relates to.
45
+ - **Group by space + panel + frame**, not by boxes/borders.
46
+ - **Accent = the action**, not decoration — reserve it for the primary CTA and links.
47
+
48
+ ## Reference cues (what each does well)
49
+
50
+ - **Linear:** framed UI hero, tabbed feature demos, precise spacing, dark product frame
51
+ on a clean page.
52
+ - **Vercel:** product/code front and center, deploy demos, crisp dev aesthetic.
53
+ - **Stripe:** elegant code + dashboard demos, annotated flows, refined motion.
54
+ - **Retool / Framer:** interactive builder demos, drag/preview, "try it" moments.
55
+ - **Loom:** video-first product storytelling with annotations.
56
+ - **Cursor / Replit / OpenAI:** live code/terminal demos proving the product in seconds.
57
+
58
+ ## Do / Don't
59
+
60
+ **Do:** open with a Demo Hero · frame every product shot · prefer interactive/video over
61
+ static · annotate the UI · one demo per section · neutral calm chrome · one accent ·
62
+ elevation + whitespace to separate · real product data.
63
+
64
+ **Don't:** claim-only sections · empty/lorem/fake product frames · borders between
65
+ sections · five product shots in one section · heavy gradients/glass over the product ·
66
+ tiny low-contrast text · motion that distracts from the product · stock "AI brain" art.