spirewise 1.7.0 → 1.8.0

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Files changed (210) hide show
  1. package/README.md +0 -15
  2. package/bin/cli.js +65 -37
  3. package/install.sh +3 -3
  4. package/package.json +2 -4
  5. package/skills/README.md +0 -1
  6. package/skills/ai-agent-os-design-system/README.md +105 -0
  7. package/skills/ai-agent-os-design-system/SKILL.md +195 -0
  8. package/skills/ai-agent-os-design-system/accessibility-system.md +67 -0
  9. package/skills/ai-agent-os-design-system/color-system.md +102 -0
  10. package/skills/ai-agent-os-design-system/component-library.md +147 -0
  11. package/skills/ai-agent-os-design-system/design-principles.md +79 -0
  12. package/skills/ai-agent-os-design-system/example-page-structures.md +93 -0
  13. package/skills/ai-agent-os-design-system/layout-system.md +74 -0
  14. package/skills/ai-agent-os-design-system/motion-system.md +85 -0
  15. package/skills/ai-agent-os-design-system/spacing-system.md +87 -0
  16. package/skills/ai-agent-os-design-system/typography-system.md +91 -0
  17. package/skills/ai-agent-os-design-system/website-generation-rules.md +192 -0
  18. package/skills/ai-dark-futuristic-design-system/README.md +91 -0
  19. package/skills/ai-dark-futuristic-design-system/SKILL.md +179 -0
  20. package/skills/ai-dark-futuristic-design-system/accessibility-system.md +61 -0
  21. package/skills/ai-dark-futuristic-design-system/color-system.md +99 -0
  22. package/skills/ai-dark-futuristic-design-system/component-library.md +140 -0
  23. package/skills/ai-dark-futuristic-design-system/design-principles.md +66 -0
  24. package/skills/ai-dark-futuristic-design-system/example-page-structures.md +124 -0
  25. package/skills/ai-dark-futuristic-design-system/layout-system.md +85 -0
  26. package/skills/ai-dark-futuristic-design-system/motion-system.md +76 -0
  27. package/skills/ai-dark-futuristic-design-system/spacing-system.md +73 -0
  28. package/skills/ai-dark-futuristic-design-system/typography-system.md +89 -0
  29. package/skills/ai-dark-futuristic-design-system/website-generation-rules.md +220 -0
  30. package/skills/apple-premium-minimal-design-system/README.md +95 -0
  31. package/skills/apple-premium-minimal-design-system/SKILL.md +166 -0
  32. package/skills/apple-premium-minimal-design-system/accessibility-system.md +60 -0
  33. package/skills/apple-premium-minimal-design-system/color-system.md +100 -0
  34. package/skills/apple-premium-minimal-design-system/component-library.md +136 -0
  35. package/skills/apple-premium-minimal-design-system/design-principles.md +65 -0
  36. package/skills/apple-premium-minimal-design-system/example-page-structures.md +90 -0
  37. package/skills/apple-premium-minimal-design-system/layout-system.md +89 -0
  38. package/skills/apple-premium-minimal-design-system/motion-system.md +75 -0
  39. package/skills/apple-premium-minimal-design-system/spacing-system.md +73 -0
  40. package/skills/apple-premium-minimal-design-system/typography-system.md +86 -0
  41. package/skills/apple-premium-minimal-design-system/website-generation-rules.md +207 -0
  42. package/skills/bento-grid-design-system/README.md +97 -0
  43. package/skills/bento-grid-design-system/SKILL.md +185 -0
  44. package/skills/bento-grid-design-system/accessibility-system.md +54 -0
  45. package/skills/bento-grid-design-system/color-system.md +98 -0
  46. package/skills/bento-grid-design-system/component-library.md +138 -0
  47. package/skills/bento-grid-design-system/design-principles.md +72 -0
  48. package/skills/bento-grid-design-system/example-page-structures.md +91 -0
  49. package/skills/bento-grid-design-system/layout-system.md +93 -0
  50. package/skills/bento-grid-design-system/motion-system.md +81 -0
  51. package/skills/bento-grid-design-system/spacing-system.md +77 -0
  52. package/skills/bento-grid-design-system/typography-system.md +85 -0
  53. package/skills/bento-grid-design-system/website-generation-rules.md +193 -0
  54. package/skills/brutalist-tech-design-system/README.md +100 -0
  55. package/skills/brutalist-tech-design-system/SKILL.md +185 -0
  56. package/skills/brutalist-tech-design-system/accessibility-system.md +61 -0
  57. package/skills/brutalist-tech-design-system/color-system.md +101 -0
  58. package/skills/brutalist-tech-design-system/component-library.md +117 -0
  59. package/skills/brutalist-tech-design-system/design-principles.md +73 -0
  60. package/skills/brutalist-tech-design-system/example-page-structures.md +92 -0
  61. package/skills/brutalist-tech-design-system/layout-system.md +74 -0
  62. package/skills/brutalist-tech-design-system/motion-system.md +80 -0
  63. package/skills/brutalist-tech-design-system/spacing-system.md +86 -0
  64. package/skills/brutalist-tech-design-system/typography-system.md +94 -0
  65. package/skills/brutalist-tech-design-system/website-generation-rules.md +195 -0
  66. package/skills/crunchbase-profile-generator/README.md +64 -0
  67. package/skills/crunchbase-profile-generator/SKILL.md +189 -0
  68. package/skills/editorial-luxury-design-system/README.md +98 -0
  69. package/skills/editorial-luxury-design-system/SKILL.md +187 -0
  70. package/skills/editorial-luxury-design-system/accessibility-system.md +63 -0
  71. package/skills/editorial-luxury-design-system/color-system.md +95 -0
  72. package/skills/editorial-luxury-design-system/component-library.md +131 -0
  73. package/skills/editorial-luxury-design-system/design-principles.md +77 -0
  74. package/skills/editorial-luxury-design-system/example-page-structures.md +94 -0
  75. package/skills/editorial-luxury-design-system/layout-system.md +80 -0
  76. package/skills/editorial-luxury-design-system/motion-system.md +82 -0
  77. package/skills/editorial-luxury-design-system/spacing-system.md +77 -0
  78. package/skills/editorial-luxury-design-system/typography-system.md +107 -0
  79. package/skills/editorial-luxury-design-system/website-generation-rules.md +194 -0
  80. package/skills/enterprise-data-viz-design-system/README.md +98 -0
  81. package/skills/enterprise-data-viz-design-system/SKILL.md +195 -0
  82. package/skills/enterprise-data-viz-design-system/accessibility-system.md +68 -0
  83. package/skills/enterprise-data-viz-design-system/color-system.md +112 -0
  84. package/skills/enterprise-data-viz-design-system/component-library.md +142 -0
  85. package/skills/enterprise-data-viz-design-system/design-principles.md +75 -0
  86. package/skills/enterprise-data-viz-design-system/example-page-structures.md +89 -0
  87. package/skills/enterprise-data-viz-design-system/layout-system.md +75 -0
  88. package/skills/enterprise-data-viz-design-system/motion-system.md +86 -0
  89. package/skills/enterprise-data-viz-design-system/spacing-system.md +85 -0
  90. package/skills/enterprise-data-viz-design-system/typography-system.md +100 -0
  91. package/skills/enterprise-data-viz-design-system/website-generation-rules.md +196 -0
  92. package/skills/f6s-copywriting/README.md +16 -6
  93. package/skills/f6s-copywriting/SKILL.md +162 -46
  94. package/skills/glassmorphism-design-system/README.md +98 -0
  95. package/skills/glassmorphism-design-system/SKILL.md +190 -0
  96. package/skills/glassmorphism-design-system/accessibility-system.md +62 -0
  97. package/skills/glassmorphism-design-system/color-system.md +128 -0
  98. package/skills/glassmorphism-design-system/component-library.md +120 -0
  99. package/skills/glassmorphism-design-system/design-principles.md +77 -0
  100. package/skills/glassmorphism-design-system/example-page-structures.md +92 -0
  101. package/skills/glassmorphism-design-system/layout-system.md +81 -0
  102. package/skills/glassmorphism-design-system/motion-system.md +86 -0
  103. package/skills/glassmorphism-design-system/spacing-system.md +73 -0
  104. package/skills/glassmorphism-design-system/typography-system.md +90 -0
  105. package/skills/glassmorphism-design-system/website-generation-rules.md +195 -0
  106. package/skills/linkedin-copywriting/README.md +15 -8
  107. package/skills/linkedin-copywriting/SKILL.md +129 -51
  108. package/skills/motion-storytelling-design-system/README.md +100 -0
  109. package/skills/motion-storytelling-design-system/SKILL.md +191 -0
  110. package/skills/motion-storytelling-design-system/accessibility-system.md +71 -0
  111. package/skills/motion-storytelling-design-system/color-system.md +101 -0
  112. package/skills/motion-storytelling-design-system/component-library.md +122 -0
  113. package/skills/motion-storytelling-design-system/design-principles.md +81 -0
  114. package/skills/motion-storytelling-design-system/example-page-structures.md +91 -0
  115. package/skills/motion-storytelling-design-system/layout-system.md +79 -0
  116. package/skills/motion-storytelling-design-system/motion-system.md +116 -0
  117. package/skills/motion-storytelling-design-system/spacing-system.md +83 -0
  118. package/skills/motion-storytelling-design-system/typography-system.md +89 -0
  119. package/skills/motion-storytelling-design-system/website-generation-rules.md +200 -0
  120. package/skills/nvidia-inception-idea-booster/README.md +43 -24
  121. package/skills/nvidia-inception-idea-booster/SKILL.md +260 -116
  122. package/skills/nvidia-inception-starter/README.md +6 -5
  123. package/skills/nvidia-inception-starter/SKILL.md +80 -43
  124. package/skills/nvidia-product-inventor/README.md +44 -37
  125. package/skills/nvidia-product-inventor/SKILL.md +265 -227
  126. package/skills/nvidia-startup-idea-founder/README.md +66 -26
  127. package/skills/nvidia-startup-idea-founder/SKILL.md +245 -189
  128. package/skills/product-demo-first-design-system/README.md +96 -0
  129. package/skills/product-demo-first-design-system/SKILL.md +185 -0
  130. package/skills/product-demo-first-design-system/accessibility-system.md +58 -0
  131. package/skills/product-demo-first-design-system/color-system.md +109 -0
  132. package/skills/product-demo-first-design-system/component-library.md +142 -0
  133. package/skills/product-demo-first-design-system/design-principles.md +66 -0
  134. package/skills/product-demo-first-design-system/example-page-structures.md +95 -0
  135. package/skills/product-demo-first-design-system/layout-system.md +76 -0
  136. package/skills/product-demo-first-design-system/motion-system.md +82 -0
  137. package/skills/product-demo-first-design-system/spacing-system.md +74 -0
  138. package/skills/product-demo-first-design-system/typography-system.md +87 -0
  139. package/skills/product-demo-first-design-system/website-generation-rules.md +194 -0
  140. package/skills/website-design-skills/01-proof/README.md +0 -47
  141. package/skills/website-design-skills/01-proof/SKILL.md +0 -303
  142. package/skills/website-design-skills/02-kajabi/README.md +0 -42
  143. package/skills/website-design-skills/02-kajabi/SKILL.md +0 -272
  144. package/skills/website-design-skills/03-lattice/README.md +0 -42
  145. package/skills/website-design-skills/03-lattice/SKILL.md +0 -271
  146. package/skills/website-design-skills/04-petal/README.md +0 -42
  147. package/skills/website-design-skills/04-petal/SKILL.md +0 -271
  148. package/skills/website-design-skills/05-dropbox-sign/README.md +0 -42
  149. package/skills/website-design-skills/05-dropbox-sign/SKILL.md +0 -271
  150. package/skills/website-design-skills/06-distributional/README.md +0 -42
  151. package/skills/website-design-skills/06-distributional/SKILL.md +0 -271
  152. package/skills/website-design-skills/07-appcues/README.md +0 -42
  153. package/skills/website-design-skills/07-appcues/SKILL.md +0 -271
  154. package/skills/website-design-skills/08-memberstack/README.md +0 -42
  155. package/skills/website-design-skills/08-memberstack/SKILL.md +0 -271
  156. package/skills/website-design-skills/09-flank/README.md +0 -42
  157. package/skills/website-design-skills/09-flank/SKILL.md +0 -275
  158. package/skills/website-design-skills/10-slidebean/README.md +0 -42
  159. package/skills/website-design-skills/10-slidebean/SKILL.md +0 -275
  160. package/skills/website-design-skills/11-formstack/README.md +0 -42
  161. package/skills/website-design-skills/11-formstack/SKILL.md +0 -275
  162. package/skills/website-design-skills/12-thalamus/README.md +0 -42
  163. package/skills/website-design-skills/12-thalamus/SKILL.md +0 -275
  164. package/skills/website-design-skills/13-grow/README.md +0 -42
  165. package/skills/website-design-skills/13-grow/SKILL.md +0 -275
  166. package/skills/website-design-skills/14-gemnote/README.md +0 -42
  167. package/skills/website-design-skills/14-gemnote/SKILL.md +0 -275
  168. package/skills/website-design-skills/15-draftbit/README.md +0 -42
  169. package/skills/website-design-skills/15-draftbit/SKILL.md +0 -275
  170. package/skills/website-design-skills/16-payman/README.md +0 -42
  171. package/skills/website-design-skills/16-payman/SKILL.md +0 -273
  172. package/skills/website-design-skills/17-effortel/README.md +0 -42
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  174. package/skills/website-design-skills/18-adopt/README.md +0 -42
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  176. package/skills/website-design-skills/19-kraftful/README.md +0 -42
  177. package/skills/website-design-skills/19-kraftful/SKILL.md +0 -273
  178. package/skills/website-design-skills/20-greenhouse/README.md +0 -42
  179. package/skills/website-design-skills/20-greenhouse/SKILL.md +0 -273
  180. package/skills/website-design-skills/21-weavy/README.md +0 -42
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  182. package/skills/website-design-skills/22-safetykit/README.md +0 -42
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  184. package/skills/website-design-skills/23-modulify/README.md +0 -42
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  186. package/skills/website-design-skills/24-realm/README.md +0 -42
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  188. package/skills/website-design-skills/25-modyfi/README.md +0 -42
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  190. package/skills/website-design-skills/26-altitude/README.md +0 -42
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  192. package/skills/website-design-skills/27-way/README.md +0 -42
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  194. package/skills/website-design-skills/28-zentail/README.md +0 -42
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  196. package/skills/website-design-skills/29-zams/README.md +0 -42
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  198. package/skills/website-design-skills/30-user-interviews/README.md +0 -44
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  200. package/skills/website-design-skills/31-bland/README.md +0 -44
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  202. package/skills/website-design-skills/32-nauto/README.md +0 -44
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  204. package/skills/website-design-skills/33-bill/README.md +0 -44
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  206. package/skills/website-design-skills/34-localyzer/README.md +0 -44
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  208. package/skills/website-design-skills/35-jasper/README.md +0 -44
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  210. package/skills/website-design-skills/README.md +0 -108
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+ # editorial-luxury-design-system
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+
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+ A world-class, **editorial luxury design system** for building refined, magazine-grade
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+ websites — expressive **serif display type**, an **asymmetric editorial grid**, dramatic
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+ whitespace, fine hairline rules, a restrained warm-neutral palette, and quiet, elegant
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+ motion. Distilled from luxury/editorial references (**Aesop, Hermès, Vogue/print editorial,
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+ Kinfolk, Cartier, The New York Times, Stripe Press, Linear**) and modern AI sites (**OpenAI,
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+ Anthropic, Perplexity, Cursor**) for structure. It gives coding/design/UI/branding/website-
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+ generation agents a complete, reusable system so they can ship sites that feel art-directed
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+ and unmistakably premium.
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+
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+ It also ships a **production website-generation framework**: a multipage site (15+ pages,
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+ 10+ sections/page, **no borders/dividers between sections**) in **pure HTML/CSS/vanilla JS**
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+ (no React/Vue/Tailwind/Bootstrap/jQuery/any library), with **clean Vercel-ready URLs** (no
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+ `.html`), navigation, and full SEO.
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+
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+ > The full design intelligence is **baked into the companion files** (live research
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+ > optional, to save tokens). Outputs a generated site/system into a `website/` folder.
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+ > Sibling skills: `ai-dark-futuristic-design-system`, `apple-premium-minimal-design-system`,
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+ > `product-demo-first-design-system`, `bento-grid-design-system`, `glassmorphism-design-system`.
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+
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+ ## Install
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+
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+ ```bash
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+ npx spirewise install -s editorial-luxury-design-system # pick agents + scope
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+ npx spirewise install -s editorial-luxury-design-system -a claude,cursor -sc workspace
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+ ```
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+
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+ ## Remove
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+
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+ ```bash
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+ npx spirewise remove -s editorial-luxury-design-system # pick agents + scope
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+ npx spirewise remove -s editorial-luxury-design-system -a claude,cursor -sc both
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+ ```
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+
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+ (No Node? `./install.sh -s editorial-luxury-design-system` and `./install.sh remove -s editorial-luxury-design-system`.)
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+
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+ ## Use
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+
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+ After installing, ask your agent:
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+
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+ > "Design an editorial, luxury website for our brand"
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+ > "Make it magazine-grade — serif headlines, asymmetric grid, like Aesop/Kinfolk"
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+
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+ It reads the companion files, locks the tokens, art-directs the editorial grid, composes the
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+ editorial layouts + components (hero, feature essays, pull quotes, plates, index, refined
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+ pricing), applies quiet motion + accessibility, and emits **pure HTML + CSS + vanilla JS +
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+ tokens + `vercel.json` + `sitemap.xml`** into a `website/` folder.
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+
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+ ## What's inside
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+
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+ | File | What it gives you |
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+ |---|---|
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+ | `SKILL.md` | Orchestrator: editorial-luxury philosophy, mandates, workflow, output, checklist |
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+ | `design-principles.md` | Art-direction philosophy, editorial devices, do/don'ts |
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+ | `color-system.md` | Warm-neutral luxury palette + one accent (+ ink-dark) as CSS vars |
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+ | `typography-system.md` | Serif display + text system, dramatic fluid scale, editorial roles |
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+ | `spacing-system.md` | 4/8-pt scale, editorial margins, container measures, dramatic rhythm |
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+ | `layout-system.md` | The **asymmetric editorial grid** + canonical magazine layouts |
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+ | `component-library.md` | 17 components re-cast as editorial (kicker, pull quote, plates…) |
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+ | `motion-system.md` | Quiet reveals, line-by-line type, image curtains, micro-interactions |
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+ | `accessibility-system.md` | Contrast on warm neutrals, cover-text, semantics, focus, reduced motion |
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+ | `website-generation-rules.md` | Pure-vanilla build: pages, clean URLs + `vercel.json`, nav, SEO |
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+ | `example-page-structures.md` | Editorial page blueprints per site type |
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+
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+ ## The look
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+
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+ A warm, paper-like canvas (ivory/bone) with deep ink text, an expressive high-contrast
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+ **serif** for display, a clean sans for UI/body, dramatic whitespace, fine hairline rules,
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+ small-caps kickers, drop caps and pull quotes, and **one** quiet accent (oxblood/forest/
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+ navy/gold). Elegant, considered, unmistakably premium. Default warm light; ink-dark included.
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+
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+ ## Components (17, editorial)
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+
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+ Navbar · Editorial Hero · Feature essays/plates · Editorial index (bento) · Pull quotes
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+ (testimonials) · Logos/Press · Typographic Pricing · Numbered FAQ · Chapter-opener CTA ·
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+ Editorial Footer · Dashboard plate · Numbered Agent Workflow · Code Preview · Terminal
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+ Preview · Editorial figures (trust) · Security · Enterprise.
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+
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+ ## Rules it enforces
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+
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+ - **Editorial craft** — serif display headlines; asymmetric editorial grid; dramatic
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+ whitespace; kickers/decks/pull quotes/captions; understated CTAs (no loud gradients).
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+ - **Multipage scale (mandatory)** — **15+ pages (≈20)**, **≥10 sections/page (≈12)**, and
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+ **no borders/dividers between sections** (separation by whitespace + paper tone; hairlines
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+ only *inside* compositions).
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+ - **Pure vanilla stack** — HTML5 + CSS3 + vanilla JS only; **no React/Vue/Angular/Svelte/
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+ Bootstrap/Tailwind/jQuery/any library**; no build step.
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+ - **Clean Vercel-ready URLs** — extensionless routes (`/pricing`), with `vercel.json`
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+ (`cleanUrls`), `sitemap.xml`, `robots.txt`; refresh + deep links work.
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+ - **Full navigation + SEO** — refined desktop dropdown, mobile overlay, breadcrumbs; per-page
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+ title/description, Open Graph, Twitter card, canonical, JSON-LD (Article for journal).
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+ - **Centralized tokens**, **accessible by default** (AA on warm neutrals, cover-text scrims,
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+ figure/blockquote/ol semantics, focus, reduced motion), **mobile-first responsive**
95
+ (graceful grid reflow). **Zero anti-patterns** — no all-sans/no-serif, crowded layouts,
96
+ template look, or frameworks in the shipped site.
97
+
98
+ See `SKILL.md` for the full workflow and the companion files for every token and spec.
@@ -0,0 +1,187 @@
1
+ ---
2
+ name: editorial-luxury-design-system
3
+ description: >-
4
+ A world-class, EDITORIAL LUXURY design system for building refined, magazine-grade
5
+ websites — expressive serif display type, asymmetric editorial grids, dramatic
6
+ whitespace, hairline rules, restrained palettes, and quiet, elegant motion. Distilled
7
+ from luxury/editorial references (Aesop, Hermès, Vogue/print editorial, Kinfolk,
8
+ Cartier, The New York Times, Stripe Press, Linear) and modern AI sites (OpenAI,
9
+ Anthropic, Perplexity, Cursor) for structure. It gives coding/design/UI/branding/
10
+ website-generation agents a complete, reusable system: design philosophy, color/
11
+ typography/spacing/grid/layout tokens (with a serif-led type system + editorial grid),
12
+ a 17-component library re-cast as editorial, a motion system, accessibility +
13
+ responsive rules, and a production website-generation framework. The framework builds
14
+ a multipage site (15+ pages, 10+ sections/page, NO borders/dividers between sections)
15
+ in PURE HTML/CSS/vanilla JS (no React/Vue/Tailwind/Bootstrap/jQuery/any library), with
16
+ clean Vercel-ready URLs (no `.html`), navigation, and full SEO. Use when the user asks
17
+ for an "editorial / luxury / magazine website", "high-end elegant design", "serif
18
+ editorial layout", "make it like Aesop/Hermès/Kinfolk", or "a luxury design system /
19
+ tokens". The full system is baked into the companion files (live research optional).
20
+ Outputs a generated site/system into a `website/` folder.
21
+ ---
22
+
23
+ # Editorial Luxury Design System
24
+
25
+ A complete, agent-ready design system for **editorial, luxury, magazine-grade websites** —
26
+ expressive serif headlines, asymmetric editorial grids, dramatic whitespace, fine hairline
27
+ rules, a restrained refined palette, and quiet, elegant motion. The feel of a beautifully
28
+ art-directed print magazine or a luxury maison, translated to the web. Distilled from
29
+ Aesop, Hermès, Vogue/print editorial, Kinfolk, Cartier, The New York Times, Stripe Press,
30
+ and Linear (plus modern AI sites — OpenAI, Anthropic, Perplexity, Cursor — for structure).
31
+
32
+ This skill is the **single source of truth**. The detailed system lives in the companion
33
+ files in this folder — read the ones relevant to the task, then generate.
34
+
35
+ ## The core idea — art-directed, editorial, luxurious
36
+
37
+ - **Type is the hero.** A high-contrast **serif display** family carries the page; the
38
+ type scale is dramatic and the headlines are large, elegant, and considered.
39
+ - **Asymmetric editorial grid.** Content is composed on a magazine grid — generous
40
+ margins, off-center compositions, pull quotes, captions, drop caps, and measured columns
41
+ — not centered SaaS rows.
42
+ - **Whitespace is luxury.** Air, restraint, and pace signal quality. Sections breathe.
43
+ - **Refined, restrained palette.** Mostly warm neutrals (ivory/bone/ink) with one quiet
44
+ accent; color is used sparingly and deliberately.
45
+ - **Fine details.** Hairline rules, small-caps labels, eyebrow kickers, numbered sections,
46
+ and impeccable alignment make it feel crafted.
47
+
48
+ ## Hard structural requirements (MANDATORY — never skip)
49
+
50
+ These are non-negotiable and override any conflicting guidance elsewhere:
51
+
52
+ 1. **Multipage — 15+ pages (≈20).** Always generate a **full multipage website with
53
+ more than 15 distinct pages** (not a single landing page) — a real site map.
54
+ 2. **10+ sections per page (≈12).** Every page contains **at least 10 full sections**,
55
+ composed from the layout + component library.
56
+ 3. **No borders/dividers between sections.** **Zero border widths, lines, rules, or
57
+ `<hr>` between sections.** Separate sections with **whitespace, the editorial rhythm,
58
+ type scale, and gentle background shifts** — never a section border. (Editorial
59
+ **hairline rules** belong *inside* a composition — under a kicker, between columns, in
60
+ a footer — not as a divider between page sections.)
61
+ 4. **Pure HTML + CSS + vanilla JS — no frameworks/libraries.** The generated site uses
62
+ **only HTML5, CSS3, and vanilla JavaScript**. No React/Vue/Angular/Svelte/Next, no
63
+ Bootstrap/Tailwind/any CSS framework, no jQuery/any UI or JS library, no build step.
64
+ (Exporting `tokens.json` for other agents is fine — that's data, not a framework.)
65
+ 5. **Clean, Vercel-ready URLs.** All routes are **extensionless** (`/pricing`, not
66
+ `/pricing.html`); ship a `vercel.json` (`cleanUrls: true`) plus `sitemap.xml` /
67
+ `robots.txt` so production refresh and deep links work.
68
+ 6. **Full navigation + SEO.** Desktop nav (a refined dropdown/menu) + mobile menu +
69
+ breadcrumbs; per-page SEO (unique title/description, Open Graph, Twitter card,
70
+ canonical, JSON-LD). Every component: responsive, accessible, reusable,
71
+ production-ready, animation-ready.
72
+
73
+ See `website-generation-rules.md` for the required page list, required sections, the
74
+ `vercel.json`, navigation, and SEO specifics. Enforce in code: `.section { border: 0 }`
75
+ and never place `<hr>`/divider elements between sections.
76
+
77
+ ## When to use
78
+
79
+ Building or designing any landing page, marketing site, brand site, or product site that
80
+ should feel **editorial, luxurious, and refined** (Aesop/Hermès/Kinfolk/Stripe Press
81
+ energy) — for a premium brand, AI startup, studio, publication, or enterprise — or
82
+ producing **design tokens / a design system** for other agents.
83
+
84
+ ## The companion files (read what you need)
85
+
86
+ | File | What it gives you |
87
+ |---|---|
88
+ | `design-principles.md` | The editorial-luxury philosophy, hierarchy laws, do/don'ts |
89
+ | `color-system.md` | Warm-neutral luxury palette + one accent as CSS variables (+ dark) |
90
+ | `typography-system.md` | Serif display + text system, dramatic fluid scale, editorial roles |
91
+ | `spacing-system.md` | 4/8-pt scale, editorial margins, container widths, measured rhythm |
92
+ | `layout-system.md` | The asymmetric **editorial grid** + canonical editorial layouts |
93
+ | `component-library.md` | 17 components re-cast as editorial (kicker, pull quote, captions…) |
94
+ | `motion-system.md` | Quiet reveals, line-by-line type, image curtains, micro-interactions |
95
+ | `accessibility-system.md` | Contrast, focus, motion, semantics, keyboard |
96
+ | `website-generation-rules.md` | Pure-vanilla build: pages, clean URLs + `vercel.json`, nav, SEO |
97
+ | `example-page-structures.md` | Ready editorial page blueprints |
98
+
99
+ All tokens use the same names across files, so they compose into one stylesheet.
100
+
101
+ ## Phase 1 — Research is baked in (live analysis OPTIONAL)
102
+
103
+ The design intelligence extracted from the reference sites is **already encoded in the
104
+ companion files** — patterns, palettes, type scales, spacing, the editorial grid,
105
+ components, motion. **Do NOT re-scrape the references for the basics; use the baked-in
106
+ system** (saves tokens). Only browse live when the user wants a *current* look from a
107
+ specific site, a brand-new pattern not covered here, or to verify a font/feature.
108
+
109
+ What the baked-in system already captures (the Phase-1 extraction): design patterns,
110
+ visual hierarchy, typography/spacing/grid/layout systems, color + gradient systems,
111
+ animation/motion, navigation, CTA + hero patterns, trust/enterprise/social-proof
112
+ components, footer/pricing/feature structures, interactive + micro-interactions,
113
+ glassmorphism usage, accessibility, mobile responsiveness, developer-experience patterns,
114
+ and AI-startup conversion patterns — expressed in an editorial, luxurious idiom.
115
+
116
+ ## Phase 2 — Generate (the workflow)
117
+
118
+ 1. **Clarify intent:** site type (brand / product / SaaS / publication / studio), theme
119
+ (warm-ivory light by default, or ink-dark), one accent, and page set.
120
+ 2. **Lock the tokens:** start from `color-system.md` + `typography-system.md` +
121
+ `spacing-system.md`. Emit them once as `:root` CSS variables (and `tokens.json`).
122
+ 3. **Art-direct the grid:** compose sections on the editorial grid — asymmetry, generous
123
+ margins, pull quotes, captions, kickers, numbered sections.
124
+ 4. **Compose layouts + components:** use the editorial layouts and components (editorial
125
+ hero, feature essays, pull quotes, image+caption, index lists, refined pricing).
126
+ 5. **Apply motion + a11y:** quiet reveals + line-by-line headings per `motion-system.md`,
127
+ gated by `prefers-reduced-motion`; meet every rule in `accessibility-system.md`.
128
+ 6. **Emit code:** follow `website-generation-rules.md` to produce clean, semantic,
129
+ responsive **pure HTML + CSS + vanilla JS** plus tokens, `vercel.json`, `sitemap.xml`,
130
+ `robots.txt`.
131
+ 7. **Self-check** against the anti-patterns and the verification checklist below.
132
+
133
+ ## Output
134
+
135
+ Unless the user specifies otherwise, write the generated **multipage site (15+ pages,
136
+ ~20)** into a `website/` folder in the project root:
137
+ - `website/index.html` **plus 15+ additional pages** (≥10 sections each, editorial, no
138
+ inter-section borders), linked with **extensionless URLs** (`/pricing`)
139
+ - `website/css/tokens.css` + `website/css/styles.css`
140
+ - `website/js/main.js` (vanilla nav, reveals, type motion — progressively enhanced)
141
+ - `website/vercel.json`, `website/sitemap.xml`, `website/robots.txt`
142
+ - `website/assets/` (editorial imagery, icons, og images)
143
+ - `website/tokens.json` (machine-readable tokens for other agents)
144
+
145
+ When the user only wants the **system** (not a site), emit the tokens + component specs.
146
+
147
+ ## Default look (baked-in identity)
148
+
149
+ A warm, paper-like canvas (ivory/bone) with deep ink text, an **expressive high-contrast
150
+ serif** for display, a clean sans for UI/body, dramatic whitespace, fine hairline rules,
151
+ small-caps kickers, the occasional drop cap and pull quote, and one quiet accent (a deep
152
+ oxblood/forest/navy or gold). Elegant, considered, unmistakably premium. (Default warm
153
+ light; an ink-dark theme is included. Siblings: `ai-dark-futuristic-design-system`,
154
+ `apple-premium-minimal-design-system`, `product-demo-first-design-system`,
155
+ `bento-grid-design-system`, `glassmorphism-design-system`.)
156
+
157
+ ## Anti-patterns (never ship these)
158
+
159
+ Outdated startup designs · Bootstrap/template look · generic centered SaaS layouts · poor
160
+ typography (the cardinal sin here) · weak visual hierarchy · overloaded gradients ·
161
+ excessive glassmorphism · poor accessibility · inconsistent spacing · **all-sans/no serif
162
+ display · cramped/crowded layouts · borders or dividers between sections · single-page
163
+ sites or thin pages with fewer than 10 sections · any framework/library in the shipped
164
+ site · `.html` in URLs**. The result must feel like Aesop/Hermès/Kinfolk/Stripe Press —
165
+ crafted and editorial, never a template.
166
+
167
+ ## Verification checklist (run before finishing)
168
+
169
+ 0. **Multipage scale met:** the site has **> 15 pages** (≈20), each page has **≥ 10
170
+ sections** (≈12), and there are **no borders/dividers between sections**.
171
+ 0b. **Editorial craft met:** a serif display family carries the page; layouts use the
172
+ asymmetric editorial grid with generous margins; whitespace is dramatic; kickers/pull
173
+ quotes/captions used tastefully.
174
+ 0c. **Pure vanilla + clean URLs:** zero frameworks/libraries; routes extensionless with a
175
+ working `vercel.json` (`cleanUrls`), `sitemap.xml`, `robots.txt`.
176
+ 0d. **Nav + SEO:** refined desktop nav/menu + mobile menu + breadcrumbs; per-page title/
177
+ description, Open Graph + Twitter card, canonical, JSON-LD.
178
+ 1. Tokens emitted once (`:root`/`tokens.css`) and reused — no scattered one-off hex.
179
+ 2. Type uses the fluid scale; spacing uses the 4/8-pt scale; layout uses the editorial grid
180
+ + container widths — all from the companion files.
181
+ 3. Every section is a recognized layout; every component matches `component-library.md`.
182
+ 4. Body text ≥ 4.5:1 contrast, large text ≥ 3:1; visible focus; motion respects
183
+ `prefers-reduced-motion`; semantic landmarks + alt text present.
184
+ 5. Fully responsive (360 → 1440+): the editorial grid reflows gracefully; no horizontal
185
+ scroll; tap targets ≥ 44px.
186
+ 6. Trips **zero** anti-patterns; typography is exquisite; whitespace generous; restraint clear.
187
+ 7. Output looks like it belongs next to Aesop/Hermès/Kinfolk — editorial, luxurious, refined.
@@ -0,0 +1,63 @@
1
+ # Accessibility System — Editorial Luxury
2
+
3
+ Editorial/luxury design risks a11y when **elegance overrides legibility**: thin light type,
4
+ low-contrast warm neutrals, decorative italics, and image-over-text covers. This system
5
+ bakes WCAG 2.1 AA into the craft so it stays beautiful **and** usable.
6
+
7
+ ## Color & contrast
8
+ - **Body text ≥ 4.5:1**, large/UI text **≥ 3:1**, on its real paper tone (ivory/bone/ink
9
+ plate). Verify **muted captions/kickers** (`--text-muted`) still clear AA — warm grays on
10
+ warm paper are a common failure. Use `--text-secondary` for anything substantive.
11
+ - **Cover/hero text over imagery (EH-B):** ensure ≥ 4.5:1 via a scrim/overlay or by placing
12
+ text on a calm region of the image — never rely on the photo alone.
13
+ - **Non-text contrast ≥ 3:1** for hairline rules that carry meaning, controls, focus rings.
14
+ (Decorative hairlines can be lighter, but functional ones must be perceivable.)
15
+ - **Don't encode meaning in color alone**; the recommended pricing tier says "Recommended"
16
+ in text. Links carry an **underline** (the hairline), not color alone.
17
+ - **Don't set long body in thin/italic serif.** Reserve italics for pull quotes/credits;
18
+ keep body at a readable weight and the prose measure 62–75ch.
19
+
20
+ ## Focus & keyboard
21
+ - **Always-visible focus:** `:focus-visible { outline:2px solid var(--ring);
22
+ outline-offset:3px }` on every interactive element. Never bare `outline:none`.
23
+ - **Full keyboard operability**; logical tab order matching the (sometimes asymmetric)
24
+ visual order — verify DOM order reads sensibly. No traps (except modal focus-trap, ESC).
25
+ - **Skip link** to `#main` first in DOM. Menus/accordions: ESC + arrow keys where apt.
26
+
27
+ ## Semantics & structure
28
+ - One `<h1>` per page; ordered headings (size with CSS; don't skip levels for drama).
29
+ Landmarks: `<header><nav><main id="main"><section><footer>`.
30
+ - Use real structures: `<figure>/<figcaption>` for images+captions, `<blockquote>/<cite>`
31
+ for pull quotes, `<ol>` for numbered indices/sequences, `<dl>` for spec lists where apt.
32
+ - Buttons vs links: `<button>` actions, `<a href>` navigation. Native over ARIA; minimal ARIA.
33
+
34
+ ## Media & motion
35
+ - Editorial imagery has meaningful **`alt`**; purely decorative plates/rules are
36
+ `aria-hidden`/`alt=""`. Credits live in `<figcaption>`.
37
+ - Honor `prefers-reduced-motion`: no line-by-line/curtain/page-fade; final state immediately.
38
+ - No flashing > 3×/sec; no autoplaying audio.
39
+
40
+ ## Typographic accessibility
41
+ - **Drop caps:** keep the initial part of the readable word (CSS `::first-letter` keeps it
42
+ in the text flow, so screen readers read it correctly) — don't split the letter into
43
+ separate markup.
44
+ - **Small-caps kickers:** use real text + `text-transform`/`font-variant`, not images, so
45
+ they're readable and selectable; keep tracking from harming legibility at small sizes.
46
+ - Avoid all-caps for long strings; kickers only.
47
+
48
+ ## Forms
49
+ - Programmatic `<label>` per input (placeholders aren't labels); `<fieldset><legend>` for
50
+ groups; errors in text + `aria-describedby`, focus to first error.
51
+
52
+ ## Touch & responsive
53
+ - **Tap targets ≥ 44×44px**; the editorial grid reflows to a single well-spaced column;
54
+ no horizontal scroll at 320px; 200% zoom OK; pinch-zoom not disabled.
55
+
56
+ ## Checklist (run before finishing)
57
+ 1. Body + captions/kickers meet AA on every paper tone and on dark plates.
58
+ 2. Cover/hero-over-image text passes contrast (scrim or calm region).
59
+ 3. Visible focus everywhere; keyboard-complete; DOM/reading order sane despite asymmetry; skip link.
60
+ 4. Real semantics (figure/blockquote/ol); one H1; ordered headings.
61
+ 5. Alt text + credits on imagery; decorative hidden; reduced motion honored.
62
+ 6. Body not set in thin/italic serif; prose measure 62–75ch; labelled forms.
63
+ 7. 44px targets; reflow to 320px; 200% zoom; zoom not disabled.
@@ -0,0 +1,95 @@
1
+ # Color System — Editorial Luxury
2
+
3
+ A warm, restrained, paper-like palette: ivory/bone canvases, deep ink text, fine neutral
4
+ hairlines, and **one** quiet luxury accent used sparingly. Color is an event, not a
5
+ default. Ships **warm-light by default**; an **ink-dark** theme is included. Sections
6
+ separate via whitespace + subtle paper shifts — **never borders**. Override `--accent-*` to
7
+ rebrand. Contrast: body ≥ 4.5:1, large/secondary ≥ 3:1.
8
+
9
+ ## Tokens (`:root`) — warm light (default)
10
+
11
+ ```css
12
+ :root {
13
+ /* ---- Paper / canvas (warm neutrals) ---- */
14
+ --paper: #faf8f3; /* default page (warm ivory) */
15
+ --paper-bone: #f4f1ea; /* alternate section panel (bone) */
16
+ --paper-warm: #efeae0; /* deeper warm panel (rare) */
17
+ --paper-ink: #1a1814; /* a "dark plate" section (inverted) */
18
+
19
+ /* ---- Surfaces (cards / inset) ---- */
20
+ --surface: #ffffff; /* crisp white card/inset */
21
+ --surface-bone: #f4f1ea;
22
+
23
+ /* ---- Ink text ramp (warm near-black) ---- */
24
+ --ink: #17150f; /* headlines (deep warm ink) */
25
+ --text-primary: #221f18; /* primary text */
26
+ --text-secondary:#4a463c; /* body */
27
+ --text-muted: #726c5e; /* captions, kickers, meta */
28
+ --text-faint: #9b9484; /* decorative/disabled — non-essential only */
29
+ --text-on-ink: #f3efe6; /* text on a dark plate */
30
+ --text-on-accent:#ffffff;
31
+
32
+ /* ---- Hairlines / rules (fine, warm — inside compositions, NOT between sections) ---- */
33
+ --rule-subtle: rgba(23,21,15,0.10);
34
+ --rule-default: rgba(23,21,15,0.18); /* the editorial hairline */
35
+ --rule-strong: rgba(23,21,15,0.32);
36
+ --ring: #7a5230; /* focus ring (warm, AA) */
37
+
38
+ /* ---- Accent (ONE quiet luxury accent — pick per brand) ---- */
39
+ --accent: #7a2e2e; /* oxblood (default). Alts: forest #234334, navy #1f3a5f, gold #9a7b2e */
40
+ --accent-hover: #8c3838;
41
+ --accent-press: #6a2727;
42
+ --accent-soft: rgba(122,46,46,0.10);
43
+ --gold: #9a7b2e; /* optional metallic accent for rules/marks */
44
+
45
+ /* ---- Semantic (muted, editorial) ---- */
46
+ --success: #3f6b43; --success-soft: rgba(63,107,67,0.12);
47
+ --warning: #9a6a1e; --warning-soft: rgba(154,106,30,0.12);
48
+ --error: #9b2c2c; --error-soft: rgba(155,44,44,0.12);
49
+ --info: #335a73; --info-soft: rgba(51,90,115,0.12);
50
+
51
+ /* ---- Gradients (rare, very subtle — paper sheen only) ---- */
52
+ --grad-paper: linear-gradient(180deg, #faf8f3 0%, #f4f1ea 100%);
53
+
54
+ /* ---- Elevation (soft, restrained — luxury uses shadow sparingly) ---- */
55
+ --shadow-sm: 0 1px 2px rgba(23,21,15,0.05);
56
+ --shadow-md: 0 10px 30px rgba(23,21,15,0.08);
57
+ --shadow-lg: 0 28px 64px rgba(23,21,15,0.12);
58
+ }
59
+ ```
60
+
61
+ > Note: the default accent is **oxblood**; choose one luxury accent per brand
62
+ > (oxblood / forest / navy / gold) and keep it singular. Avoid multiple bright colors.
63
+
64
+ ## Palette roles
65
+
66
+ - **Paper / canvas** (`--paper*`): full-bleed section fills. Alternate `--paper`/
67
+ `--paper-bone` (and rarely a `--paper-ink` dark plate) to separate sections by tone —
68
+ **never a border**. Subtle, warm, paper-like.
69
+ - **Surfaces** (`--surface*`): crisp white insets/cards used sparingly (a quote card, a
70
+ pricing inset). Luxury leans on the paper itself more than on cards.
71
+ - **Ink text** (`--ink`, `--text-*`): ink headlines, dark body, muted captions/kickers.
72
+ Use `--text-on-ink` on dark plates. Never `--text-faint` for real content.
73
+ - **Hairlines** (`--rule-*`): the editorial 1px rule — under kickers, between columns, in
74
+ the footer, around a pull quote. **Not** for dividing page sections.
75
+ - **Accent** (`--accent*`, `--gold`): one quiet accent for a link, a rule, a highlighted
76
+ word, or an understated CTA — used sparingly. `--gold` for refined metallic rules/marks.
77
+ - **Semantic**: muted, editorial status colors — badges/validation only.
78
+
79
+ ## Usage rules
80
+
81
+ 1. **Neutral-dominant.** ~95% warm neutrals + ink; the accent is a rare, deliberate event.
82
+ 2. **Separate sections by paper tone + whitespace, not lines.** Mandatory. Hairlines live
83
+ *inside* compositions only.
84
+ 3. **Almost no gradients.** At most a subtle paper sheen; never colorful gradients.
85
+ 4. **Shadows are restrained.** Luxury uses light shadow sparingly; prefer flat paper +
86
+ hairlines + space over heavy elevation.
87
+ 5. **Check contrast.** Ink on paper is high-contrast; verify muted captions/kickers still
88
+ clear AA; verify text on dark plates uses `--text-on-ink`.
89
+
90
+ ## Optional ink-dark theme
91
+
92
+ `[data-theme="dark"]`: `--paper:#16140f; --paper-bone:#1d1a14; --paper-warm:#221e17;
93
+ --surface:#1b1812; --ink:#f4efe4; --text-primary:#ece7da; --text-secondary:#c3bdac;
94
+ --text-muted:#928b78; --rule-default: rgba(243,239,230,0.18); --accent:#c08552 (warm
95
+ gold-bronze);` and re-verify contrast. **Warm light is the default identity.**
@@ -0,0 +1,131 @@
1
+ # Component Library — Editorial Luxury
2
+
3
+ Specs for the 17 required components re-cast in an **editorial, luxury** idiom — kickers,
4
+ serif headlines, pull quotes, captions, hairline rules, understated CTAs. Each: purpose,
5
+ anatomy, tokens, states, responsive + a11y. Semantic HTML; shared tokens; **no borders
6
+ between sections** (hairline rules belong *inside* compositions only).
7
+
8
+ Shared primitives:
9
+
10
+ ```css
11
+ /* Understated luxury buttons — quiet, not loud SaaS gradients */
12
+ .btn { display:inline-flex; align-items:center; gap: var(--space-2);
13
+ font-family: var(--font-sans); font-weight:600; font-size:.9375rem; letter-spacing:.01em;
14
+ padding: var(--space-3) var(--space-6); border-radius: var(--radius-sm);
15
+ border:1px solid transparent; cursor:pointer; transition: background .2s ease, color .2s ease; }
16
+ .btn-primary { background: var(--ink); color: var(--text-on-ink); } /* ink fill */
17
+ .btn-primary:hover { background: var(--accent); }
18
+ .btn-outline { background: transparent; color: var(--ink); border-color: var(--rule-strong); }
19
+ .btn-outline:hover { border-color: var(--ink); }
20
+ .link-underline { color: var(--ink); text-decoration: none; padding-bottom: 2px;
21
+ border-bottom: 1px solid var(--rule-default); } /* the signature editorial link */
22
+ .link-underline:hover { border-color: var(--ink); }
23
+ :where(a,button,input,[tabindex]):focus-visible { outline:2px solid var(--ring);
24
+ outline-offset:3px; }
25
+ ```
26
+ **Rule: CTAs are understated** — an ink/outline button or a hairline-underlined link, never
27
+ a loud gradient.
28
+
29
+ ## Editorial primitives (used across components)
30
+ - **Kicker** — small-caps, tracked label + hairline under it (see typography `.kicker`).
31
+ - **Deck** — standfirst paragraph under a headline.
32
+ - **Pull quote** — large italic serif breaking the measure, hairline above.
33
+ - **Figure + caption + credit** — `<figure><img><figcaption>` with italic credit.
34
+ - **Hairline rule** — `border-top: 1px solid var(--rule-default)` *inside* a list/footer/quote.
35
+ - **Section number** — "01" set in serif/mono beside a section kicker.
36
+
37
+ ---
38
+
39
+ ## 1. Navbar
40
+ Slim, quiet top bar (transparent over paper, hairline at the bottom edge only). Anatomy:
41
+ serif/wordmark logo (left) · sans nav links (center/right, tracked) · understated CTA
42
+ ("Enquire"/"Get started") · mobile hamburger. **Extensionless hrefs** (`/about`). Optional
43
+ refined dropdown (a clean paper panel, hairline-separated columns). Mobile: full-screen
44
+ paper overlay, generous spacing, serif links, ESC/focus-trap. a11y: `<nav>`,
45
+ `aria-current`, `aria-expanded`. On scroll: paper background fades in under the bar.
46
+
47
+ ## 2. Hero
48
+ Layout EH-A/EH-B/EH-C. Kicker · large serif **display** H1 (offset on the grid) · deck ·
49
+ understated CTA (`.btn-outline`/`.link-underline`) · large art-directed image (side or
50
+ full-bleed `.bleed`). Dramatic whitespace. One H1, one quiet CTA. Decorative imagery has
51
+ proper `alt`/credit; purely decorative → `aria-hidden`.
52
+
53
+ ## 3. Feature Grid → **Feature essays / plates**
54
+ Layout F-A (essay) or F-B (alternating image↔text plates). Each feature: kicker · serif H3
55
+ · body (offset column) · optional figure+caption. Use pull quotes to break long features.
56
+ Prefer space + type over boxed cards.
57
+
58
+ ## 4. Bento Grid → **Editorial index / mosaic**
59
+ A restrained asymmetric arrangement of plates (image + caption) and typographic tiles, or
60
+ an **index list** (F-C) of numbered entries with hairline rules between rows. Tasteful, not
61
+ a dense tech bento.
62
+
63
+ ## 5. Testimonials → **Pull quotes**
64
+ Large italic serif **pull quotes** with attribution (name, role, small caps) + hairline
65
+ above; or a quiet quote column. `<blockquote>` + `<cite>`. Optional slow fade carousel.
66
+
67
+ ## 6. Logos Section
68
+ "As featured in / Trusted by" small-caps kicker + a refined row of logos (monochrome ink,
69
+ `opacity:.7`), generous spacing. `<img alt="Publication/Company">`.
70
+
71
+ ## 7. Pricing
72
+ Layout P-A: tiers as **quiet typographic columns** — tier name (small caps), serif amount
73
+ (`tabular`/oldstyle figures), feature list with hairline rules, understated CTA. Highlight
74
+ the recommended tier with a small kicker ("Recommended"), not a loud card. Monthly/annual
75
+ toggle. a11y: real `role="switch"`/radio; `<ul>` lists.
76
+
77
+ ## 8. FAQ
78
+ Layout Q-A: a numbered editorial list; serif questions; hairline rule between items;
79
+ accordion answers (height/opacity). a11y: `aria-expanded`/`aria-controls`.
80
+
81
+ ## 9. CTA → **Chapter-opener CTA**
82
+ Layout C-A: a `--paper-bone` or `--paper-ink` plate with a large serif line + deck +
83
+ understated CTA, framed by whitespace. `--section-y-lg`, no border.
84
+
85
+ ## 10. Footer
86
+ Layout FT-A: serif wordmark + small-caps column labels + links + fine print + locale.
87
+ Hairline at the very top edge only; generous space; oldstyle figures for the year. `<footer>`,
88
+ `<nav>` link lists.
89
+
90
+ ## 11. Dashboard Preview → **Editorial plate**
91
+ Product imagery presented as an art-directed **plate** (full-bleed or inset) with a caption
92
+ + credit, soft shadow, generous frame. Keep product UI text legible (don't tint). Decorative
93
+ → `aria-hidden`; informative → alt.
94
+
95
+ ## 12. Agent Workflow Section
96
+ A numbered editorial sequence ("01 Plan — 02 Retrieve — 03 Act — 04 Verify") set
97
+ typographically with hairline rules + small figures/plates; reveal in sequence. a11y: `<ol>`.
98
+
99
+ ## 13. Code Preview
100
+ A restrained mono code block inset on `--surface`/`--paper-ink` with a small caption
101
+ (filename) and copy button; hairline frame. Subtle syntax tint. `<pre><code>`; copy `aria-label`.
102
+
103
+ ## 14. Terminal Preview
104
+ A quiet terminal inset (mono, prompt lines) with a caption; optional typewriter (reduced
105
+ motion → final state). Real text, not an image.
106
+
107
+ ## 15. Trust Section → **Editorial figures**
108
+ Large serif **numbers** (oldstyle/tabular) with small-caps labels, set as a typographic
109
+ row with hairline rules — like a magazine "by the numbers". Count-up on reveal (final value
110
+ in DOM). Accent on one figure at most.
111
+
112
+ ## 16. Security Section
113
+ Compliance marks (SOC 2/ISO/GDPR/HIPAA) set quietly + short assurances as a hairline-ruled
114
+ list + "Read our security note" `.link-underline`. Calm, factual, editorial. Badges have alt.
115
+
116
+ ## 17. Enterprise Section
117
+ "For institutions / enterprise" passage: a serif headline + deck + an editorial value list
118
+ (hairline rules) + "Speak with our team" understated CTA. No border.
119
+
120
+ ---
121
+
122
+ ## Component rules
123
+ - **Editorial first:** kicker → serif headline → deck → body; prefer type + whitespace +
124
+ hairlines over boxed cards; CTAs understated.
125
+ - Compose from shared `.btn`/`.link-underline`/tokens + the editorial primitives — no loud
126
+ bespoke effects.
127
+ - Every interactive element has hover **and** `:focus-visible`; components reflow to a
128
+ single, well-spaced column by `md`/`sm`.
129
+ - Images are `<figure>` with `<figcaption>` + credit; decorative visuals `aria-hidden`.
130
+ - Hairline rules belong **inside** compositions (lists, quotes, footer) — **never between
131
+ page sections**. Restraint: one accent moment per section at most.
@@ -0,0 +1,77 @@
1
+ # Design Principles — Editorial Luxury
2
+
3
+ The philosophy distilled from luxury/editorial references (Aesop, Hermès, Vogue/print
4
+ editorial, Kinfolk, Cartier, The New York Times, Stripe Press, Linear). The goal: a website
5
+ that reads like a beautifully art-directed magazine or a luxury maison — typographic,
6
+ spacious, restrained, and unmistakably crafted.
7
+
8
+ ## The one-sentence philosophy
9
+
10
+ **Art direction over decoration.** Let expressive type, an asymmetric grid, and dramatic
11
+ whitespace do the work — every page is composed like a magazine spread, with restraint as
12
+ the ultimate luxury.
13
+
14
+ ## Core principles
15
+
16
+ 1. **Typography is the design.** A high-contrast **serif display** carries the page;
17
+ headlines are large, elegant, and considered. Most "visual interest" is type, scale,
18
+ and rhythm — not graphics or effects.
19
+ 2. **Compose on an editorial grid.** Asymmetry, generous outer margins, measured text
20
+ columns, off-center images, pull quotes, captions, and kickers — not centered SaaS rows.
21
+ 3. **Whitespace is luxury.** Air and pace signal quality. Give headlines and images room;
22
+ never crowd. Restraint reads as expensive.
23
+ 4. **Restrained, refined palette.** Mostly warm neutrals (ivory/bone/ink) + **one** quiet
24
+ accent used sparingly and deliberately. Color is an event, not a default.
25
+ 5. **Fine details everywhere.** Hairline rules, small-caps labels, eyebrow kickers,
26
+ numbered sections, drop caps, precise alignment, and tasteful figure captions.
27
+ 6. **Pace the reader.** Vary section density and image scale to create a rhythm —
28
+ spacious hero → dense index → full-bleed image → quiet quote — like flipping a magazine.
29
+ 7. **Quiet, elegant motion.** Gentle reveals, line-by-line heading entrances, slow image
30
+ "curtain" reveals. Nothing flashy. Honor `prefers-reduced-motion`.
31
+ 8. **Editorial imagery.** Large, art-directed photography/illustration with captions and
32
+ credits; treat images as plates in a magazine, not stock filler.
33
+ 9. **Voice matters.** Copy is considered and literary — kickers, decks, and captions are
34
+ part of the design. Write like an editor, not a growth team.
35
+ 10. **Consistency over novelty.** Reuse the type roles, grid, and components; a coherent
36
+ editorial system beats decorative one-offs.
37
+
38
+ ## Visual-hierarchy laws
39
+
40
+ - **One H1 per page**, the largest, most beautiful serif moment on screen.
41
+ - **Kicker → headline → deck → body.** Each section opens with a small-caps **kicker**
42
+ (eyebrow), then a serif headline, an optional deck (standfirst), then body.
43
+ - **Contrast ladder:** ink headline, dark-gray body, muted captions — all AA. Serif for
44
+ display/headlines + pull quotes; sans for UI/body (or a refined serif body for long reads).
45
+ - **Scale + position = hierarchy.** Big serif headline anchors; supporting text is small
46
+ and quiet. Use the asymmetric grid to lead the eye.
47
+ - **One primary CTA per viewport** — understated (a hairline-underlined link or a quiet
48
+ filled button), never a loud SaaS gradient button.
49
+ - **Group with whitespace + the grid + hairlines**, not boxes/borders between sections.
50
+ - **Accent sparingly** — a single link, a rule, or one highlighted word per section.
51
+
52
+ ## Editorial devices (use tastefully)
53
+
54
+ - **Kicker / eyebrow:** small-caps, letter-spaced label above a headline.
55
+ - **Deck / standfirst:** a larger intro paragraph under the headline.
56
+ - **Drop cap:** an oversized initial on a key opening paragraph (one per page max).
57
+ - **Pull quote:** a large serif quotation breaking the column, with a hairline.
58
+ - **Caption + credit:** small text under images (figure/figcaption), italic credit.
59
+ - **Numbered sections / index:** "01 — Philosophy", a table-of-contents index list.
60
+ - **Hairline rule:** a 1px ink/neutral line under kickers, between columns, in the footer.
61
+
62
+ ## Reference cues (what each does well)
63
+
64
+ - **Aesop:** restraint, warm neutrals, serif elegance, generous space, fine detail.
65
+ - **Hermès / Cartier:** luxury pacing, art-directed imagery, quiet motion.
66
+ - **Kinfolk / Vogue / NYT:** magazine grid, kickers, decks, pull quotes, captions.
67
+ - **Stripe Press / Linear:** refined typographic craft applied to tech content.
68
+
69
+ ## Do / Don't
70
+
71
+ **Do:** lead with serif display · compose asymmetrically on a real grid · dramatic
72
+ whitespace · kickers/decks/pull quotes/captions · hairline rules inside compositions · one
73
+ quiet accent · art-directed imagery with credits · gentle type/image motion.
74
+
75
+ **Don't:** all-sans no-serif display · centered SaaS rows · crowded layouts · loud gradient
76
+ buttons · borders between sections · many accents · heavy effects/glass · stock filler
77
+ images · motion that distracts · weak/default typography (the cardinal sin).