openads-ai 0.2.32 → 0.4.0

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
package/dist/doctor.js CHANGED
@@ -92,6 +92,45 @@ export async function runDoctor() {
92
92
  console.log(` ${chalk.red('✗')} uvx: Not installed. Run 'curl -LsSf https://astral.sh/uv/install.sh | sh'`);
93
93
  hasErrors = true;
94
94
  }
95
+ // ─── Local AI Check ────────────────────────────────────────────────
96
+ if (config?.localBaseUrl) {
97
+ console.log(`\n${chalk.bold('Local AI')}`);
98
+ const baseUrl = config.localBaseUrl.replace(/\/$/, '');
99
+ // 1. Check if the endpoint is reachable
100
+ try {
101
+ const tagsUrl = `${baseUrl.replace('/v1', '')}/api/tags`;
102
+ const res = await fetch(tagsUrl, { signal: AbortSignal.timeout(3000) });
103
+ if (res.ok) {
104
+ const data = await res.json();
105
+ const models = (data.models || []).map((m) => m.name || m.model || '');
106
+ console.log(` ${chalk.green('✓')} Ollama server: Reachable at ${baseUrl}`);
107
+ // 2. Check if the configured model is pulled
108
+ const configuredModel = config.provider.includes('/')
109
+ ? config.provider.split('/').pop()
110
+ : config.provider;
111
+ const modelFound = models.some(m => m === configuredModel || m.startsWith(configuredModel.split(':')[0]));
112
+ if (modelFound) {
113
+ console.log(` ${chalk.green('✓')} Model: ${chalk.cyan(configuredModel)} is available`);
114
+ }
115
+ else {
116
+ console.log(` ${chalk.red('✗')} Model: ${chalk.cyan(configuredModel)} not found in Ollama`);
117
+ console.log(` ${chalk.gray('Available models:')} ${models.length > 0 ? models.join(', ') : 'none'}`);
118
+ console.log(` ${chalk.gray(`Run: ollama pull ${configuredModel}`)}`);
119
+ hasErrors = true;
120
+ }
121
+ }
122
+ else {
123
+ console.log(` ${chalk.red('✗')} Ollama server: Not reachable at ${baseUrl}`);
124
+ console.log(` ${chalk.gray('Start Ollama with: ollama serve')}`);
125
+ hasErrors = true;
126
+ }
127
+ }
128
+ catch (e) {
129
+ console.log(` ${chalk.red('✗')} Ollama server: Connection failed — ${e.message}`);
130
+ console.log(` ${chalk.gray('Make sure Ollama is running: ollama serve')}`);
131
+ hasErrors = true;
132
+ }
133
+ }
95
134
  if (hasErrors) {
96
135
  console.log(`\n${chalk.red('Some checks failed. Please run `openads setup` to configure your environment.')}`);
97
136
  process.exit(1);
@@ -4,16 +4,20 @@ import { hasGlobalRtk } from "./token-optimizer.js";
4
4
  import fs from "fs";
5
5
  import path from "path";
6
6
  import os from "os";
7
- // ─── Essential Campaign Analysis & Audit Tools ──────────────────────
8
- // Filtering down from 39 tools to 11 essential campaign performance tools
9
- // massively optimizes local LLM context, prevents tool confusion, and breaks repeating loops.
10
- const ESSENTIAL_META_TOOLS = new Set([
7
+ // ─── Tier-Based Tool Filtering ──────────────────────────────────────
8
+ // Express skip MCP entirely (handled by OPENADS_SKIP_MCP env var)
9
+ // Standard 6 read-only discovery + performance tools
10
+ // Full 11 tools (read + write operations)
11
+ const STANDARD_META_TOOLS = new Set([
11
12
  "get_ad_accounts",
12
13
  "list_campaigns",
13
14
  "get_campaign",
14
15
  "get_campaign_performance",
15
16
  "get_insights",
16
- "list_ad_sets",
17
+ "list_ad_sets"
18
+ ]);
19
+ const FULL_META_TOOLS = new Set([
20
+ ...STANDARD_META_TOOLS,
17
21
  "list_ads",
18
22
  "get_creative_performance",
19
23
  "pause_campaign",
@@ -33,6 +37,12 @@ export default async function (pi) {
33
37
  catch (e) {
34
38
  return;
35
39
  }
40
+ // Skip MCP tool registration during Autoresearch.
41
+ // The model never needs live ad platform tools when generating hypotheses,
42
+ // and each tool schema consumes ~150 tokens of scarce context.
43
+ if (process.env.OPENADS_SKIP_MCP === '1') {
44
+ return;
45
+ }
36
46
  const clients = [];
37
47
  // ─── Google Ads MCP ───────────────────────────────────────────────
38
48
  if (config.connectGoogle) {
@@ -77,12 +87,14 @@ export default async function (pi) {
77
87
  }
78
88
  }
79
89
  // ─── Dynamically Register Tools ──────────────────────────────────
90
+ const tier = process.env.OPENADS_TIER || 'standard';
91
+ const allowedMetaTools = tier === 'full' ? FULL_META_TOOLS : STANDARD_META_TOOLS;
80
92
  for (const { name: serverName, client } of clients) {
81
93
  try {
82
94
  const toolsResult = await client.listTools();
83
95
  for (const tool of toolsResult.tools) {
84
- // Filter out advanced/OAuth/developer tools for Meta Ads to keep the LLM context extremely clean
85
- if (serverName === "meta-ads" && !ESSENTIAL_META_TOOLS.has(tool.name)) {
96
+ // Filter Meta tools by tier (standard=6 read-only, full=11 read+write)
97
+ if (serverName === "meta-ads" && !allowedMetaTools.has(tool.name)) {
86
98
  continue;
87
99
  }
88
100
  pi.registerTool({
package/dist/schedule.js CHANGED
@@ -206,6 +206,8 @@ function uninstallCrontab(name) {
206
206
  });
207
207
  }
208
208
  // ─── Run a Scheduled Task ────────────────────────────────────────────
209
+ // Applies the same mode-aware prompt + selective skill loading as the main CLI
210
+ // so scheduled tasks work reliably on local models.
209
211
  export async function runScheduledTask(name) {
210
212
  const schedules = loadSchedules();
211
213
  const schedule = schedules.find(s => s.name === name);
@@ -247,23 +249,74 @@ export async function runScheduledTask(name) {
247
249
  env.OPENAI_BASE_URL = config.localBaseUrl;
248
250
  env.OPENAI_API_KEY = env.OPENAI_API_KEY || 'sk-local-ai-key-placeholder';
249
251
  }
250
- const skillsDir = path.resolve(pkgDir, 'skills');
251
- const contextDir = path.join(CONFIG_DIR, 'context');
252
- const cleanModel = config.provider;
253
252
  const isLocal = !!config.localBaseUrl;
253
+ const cleanModel = config.provider;
254
254
  const modelIdForPi = isLocal && cleanModel.includes('/') ? cleanModel.split('/')[1] : cleanModel;
255
+ const skillsDir = path.resolve(pkgDir, 'skills');
256
+ const contextDir = path.join(CONFIG_DIR, 'context');
257
+ // ─── Mode-aware system prompt ───────────────────────────────────────
258
+ // Scheduled audit tasks use the 'default' prompt mode (they need MCP tools).
259
+ // Write a temporary system prompt file for this run.
260
+ const agentDir = path.join(CONFIG_DIR, 'agent');
261
+ if (!fs.existsSync(agentDir))
262
+ fs.mkdirSync(agentDir, { recursive: true });
263
+ const homeDir = os.homedir();
264
+ const contextPath = path.join(CONFIG_DIR, 'context', 'my-business.md');
265
+ const isLaunchMode = config.mode === 'launch';
266
+ const scheduleSystemPrompt = [
267
+ 'You are OpenAds, an AI marketing assistant. You are running a scheduled automated task.',
268
+ 'Your job: execute the task concisely and produce a clean, structured markdown report.',
269
+ 'Use MCP tools to query live campaign data. Never use placeholder IDs.',
270
+ '',
271
+ '## Platform Tools',
272
+ '- For Meta: call get_ad_accounts() first (no params), then list_campaigns(account_id), then get_campaign_performance or get_insights.',
273
+ '- Anti-loop rule: never call the same tool twice in one turn.',
274
+ '',
275
+ '## Output Rules',
276
+ '- Structure your output as a clean markdown report with headers, tables, and bullet points.',
277
+ '- Flag issues clearly: 🔴 Critical | 🟡 Warning | 🟢 Opportunity.',
278
+ '- End with a numbered list of recommended actions.',
279
+ '',
280
+ `## Safety`,
281
+ `- Home directory: ${homeDir}. Never use placeholder paths.`,
282
+ isLaunchMode
283
+ ? '- Mode: Launch (Read-Write). Show a preview card and get Y/N before any write operation.'
284
+ : '- Mode: Audit (Read-Only). You can only read and analyze — no writes.',
285
+ '',
286
+ `## Business Context`,
287
+ fs.existsSync(contextPath)
288
+ ? `Read your business context file at ${contextPath} before starting.`
289
+ : 'No business context file found. Proceed with the task using available data.',
290
+ ].join('\n');
291
+ const scheduleSysPromptPath = path.join(agentDir, 'SCHEDULE-SYSTEM.md');
292
+ fs.writeFileSync(scheduleSysPromptPath, scheduleSystemPrompt);
293
+ // ─── Selective skill loading ────────────────────────────────────────
294
+ // Scheduled tasks are audit-type by default → load only the 3 ad platform skills.
295
+ // This saves ~7K tokens vs loading all 24 skills.
296
+ const scheduleSkills = [
297
+ path.join(skillsDir, 'ads', 'google-ads.md'),
298
+ path.join(skillsDir, 'ads', 'meta-ads.md'),
299
+ path.join(skillsDir, 'product-marketing.md'),
300
+ ].filter(p => fs.existsSync(p));
301
+ const skillArgs = [];
302
+ for (const skill of scheduleSkills) {
303
+ skillArgs.push('--skill', skill);
304
+ }
255
305
  const args = [
256
306
  piCliPath,
257
307
  '--model', modelIdForPi,
258
- '--skill', skillsDir,
308
+ '--system-prompt', scheduleSysPromptPath,
309
+ ...skillArgs,
259
310
  ...(fs.existsSync(contextDir) ? ['--skill', contextDir] : []),
260
311
  '--print',
261
312
  schedule.prompt,
262
313
  ];
314
+ // Local models may be slow — give them up to 10 minutes
315
+ const timeoutMs = isLocal ? 600000 : 300000;
263
316
  const result = spawnSync('node', args, {
264
317
  env,
265
318
  encoding: 'utf8',
266
- timeout: 300000, // 5 minute timeout
319
+ timeout: timeoutMs,
267
320
  stdio: ['ignore', 'pipe', 'pipe'],
268
321
  });
269
322
  if (result.stdout) {
package/dist/setup.js CHANGED
@@ -33,7 +33,7 @@ export async function runSetup() {
33
33
  catch (e) { }
34
34
  }
35
35
  // Step 1: Model Selection
36
- console.log(chalk.cyan('Step 1/4: Choose your AI model\n'));
36
+ console.log(chalk.cyan('Step 1/6: Choose your AI model\n'));
37
37
  const providerChoices = [
38
38
  { name: 'google', message: 'Google (Gemini)' },
39
39
  { name: 'openai', message: 'OpenAI (ChatGPT)' },
@@ -210,8 +210,47 @@ export async function runSetup() {
210
210
  console.log(chalk.green(`\n✓ Local AI configured — ready to connect to ${localBaseUrl}.\n`));
211
211
  }
212
212
  console.log(chalk.gray('─────────────────────────────────────────\n'));
213
- // Step 2: Choose operational mode
214
- console.log(chalk.cyan('Step 2/5: Choose operational mode\n'));
213
+ // Step 2: Experience Tier
214
+ console.log(chalk.cyan('Step 2/6: Choose your experience tier\n'));
215
+ console.log(' OpenAds adapts its depth based on your model\'s capability:\n');
216
+ console.log(` ${chalk.yellow('⚡ Express')} — Fast & reliable. Compact prompts, structured output.`);
217
+ console.log(` ${chalk.blue('📊 Standard')} — Balanced depth. Live data tools, detailed reports.`);
218
+ console.log(` ${chalk.magenta('🚀 Full')} — Maximum depth. Multi-step analysis, creative exploration.\n`);
219
+ // Auto-detect recommended tier based on model choice
220
+ const isLocalSetup = provider === 'local';
221
+ const modelLower = (selectedModel || localModelName || customModel || '').toLowerCase();
222
+ let suggestedTier = 'full';
223
+ if (isLocalSetup) {
224
+ suggestedTier = (modelLower.includes('70b') || modelLower.includes('72b') || modelLower.includes('405b')) ? 'standard' : 'express';
225
+ }
226
+ else {
227
+ const isLiteTier = modelLower.includes('flash') || modelLower.includes('mini') || modelLower.includes('haiku');
228
+ suggestedTier = isLiteTier ? 'standard' : 'full';
229
+ }
230
+ const tierChoices = [
231
+ { name: 'express', message: `${chalk.yellow('⚡')} Express — Best for: Llama 8B, Mistral 7B, Phi-3 ${suggestedTier === 'express' ? chalk.green('← Recommended') : ''}` },
232
+ { name: 'standard', message: `${chalk.blue('📊')} Standard — Best for: Gemini Flash, GPT-4o Mini, Llama 70B ${suggestedTier === 'standard' ? chalk.green('← Recommended') : ''}` },
233
+ { name: 'full', message: `${chalk.magenta('🚀')} Full — Best for: GPT-4o, Claude Sonnet, Gemini Pro ${suggestedTier === 'full' ? chalk.green('← Recommended') : ''}` },
234
+ ];
235
+ let initialTierIndex = tierChoices.findIndex(c => c.name === (existingConfig.tier || suggestedTier));
236
+ if (initialTierIndex === -1)
237
+ initialTierIndex = tierChoices.findIndex(c => c.name === suggestedTier);
238
+ const { selectedTier } = await enquirer.prompt({
239
+ type: 'select',
240
+ name: 'selectedTier',
241
+ message: 'Select your experience tier:',
242
+ choices: tierChoices,
243
+ initial: initialTierIndex
244
+ });
245
+ const tierLabels = {
246
+ express: `${chalk.yellow('⚡ Express')}`,
247
+ standard: `${chalk.blue('📊 Standard')}`,
248
+ full: `${chalk.magenta('🚀 Full')}`,
249
+ };
250
+ console.log(chalk.green(`\n✓ Experience tier: ${tierLabels[selectedTier]}.\n`));
251
+ console.log(chalk.gray('─────────────────────────────────────────\n'));
252
+ // Step 3: Choose operational mode
253
+ console.log(chalk.cyan('Step 3/6: Choose operational mode\n'));
215
254
  console.log('OpenAds has two operational modes:');
216
255
  console.log(` - ${chalk.green.bold('Audit Mode (Safe / Read-only)')}: AI can analyze performance, find budget waste, and recommend strategies. Zero risk.`);
217
256
  console.log(` - ${chalk.red.bold('Launch Mode (Read-Write)')}: AI is authorized to optimize bids, modify budgets, and launch ads (always requires confirmation).\n`);
@@ -228,8 +267,8 @@ export async function runSetup() {
228
267
  mode = modeAnswers.selectedMode;
229
268
  console.log(chalk.green(`\n✓ Operational mode configured: ${mode === 'launch' ? 'Launch Mode (Read-Write)' : 'Audit Mode (Safe / Read-only)'}.\n`));
230
269
  console.log(chalk.gray('─────────────────────────────────────────\n'));
231
- // Step 3: Google Ads
232
- console.log(chalk.cyan('Step 3/5: Connect Google Ads (optional)\n'));
270
+ // Step 4: Google Ads
271
+ console.log(chalk.cyan('Step 4/6: Connect Google Ads (optional)\n'));
233
272
  console.log('OpenAds can read and analyze your Google Ads campaigns, keywords, and performance.\n');
234
273
  const { connectGoogle } = await enquirer.prompt({
235
274
  type: 'confirm',
@@ -268,7 +307,7 @@ export async function runSetup() {
268
307
  }
269
308
  console.log(chalk.gray('─────────────────────────────────────────\n'));
270
309
  // Step 4: Meta Ads
271
- console.log(chalk.cyan('Step 4/5: Connect Meta Ads (optional)\n'));
310
+ console.log(chalk.cyan('Step 5/6: Connect Meta Ads (optional)\n'));
272
311
  console.log('OpenAds can read your Meta campaigns, creatives, and audience performance.\n');
273
312
  let metaToken = '';
274
313
  const { connectMeta } = await enquirer.prompt({
@@ -374,8 +413,8 @@ export async function runSetup() {
374
413
  }
375
414
  }
376
415
  console.log(chalk.gray('─────────────────────────────────────────\n'));
377
- // Step 5: Business Context
378
- console.log(chalk.cyan('Step 5/5: Tell me about your business\n'));
416
+ // Step 6: Business Context
417
+ console.log(chalk.cyan('Step 6/6: Tell me about your business\n'));
379
418
  const { productContext } = await enquirer.prompt({
380
419
  type: 'input',
381
420
  name: 'productContext',
@@ -398,6 +437,7 @@ export async function runSetup() {
398
437
  provider: finalModel,
399
438
  apiKey,
400
439
  localBaseUrl,
440
+ tier: selectedTier,
401
441
  mode,
402
442
  connectGoogle,
403
443
  metaToken,
package/package.json CHANGED
@@ -1,6 +1,6 @@
1
1
  {
2
2
  "name": "openads-ai",
3
- "version": "0.2.32",
3
+ "version": "0.4.0",
4
4
  "description": "Open-source AI command center for digital marketers. Audit campaigns, write ad copy, and build strategies — from your terminal.",
5
5
  "main": "dist/cli.js",
6
6
  "bin": {
@@ -1,32 +1,102 @@
1
1
  ---
2
2
  name: analytics
3
- description: Set up tracking, analyze traffic, and fix attribution gaps.
3
+ description: Set up tracking, analyze traffic, interpret GA4 data, and fix attribution gaps.
4
4
  ---
5
5
  # Analytics Skill
6
6
 
7
7
  ## When to Use This Skill
8
8
 
9
- Activate when analyzing website traffic, setting up GA4, tracking events, or dealing with attribution gaps.
9
+ Activate when the user is:
10
+ - Setting up or auditing GA4 or Google Analytics tracking
11
+ - Diagnosing traffic drops, conversion rate changes, or attribution issues
12
+ - Analyzing funnel performance, event data, or audience behavior
13
+ - Building dashboards or interpreting key marketing metrics
14
+
15
+ Read `product-marketing.md` first to understand which metrics matter most for this business.
16
+
17
+ ---
18
+
19
+ ## GA4 Audit Checklist
20
+
21
+ Before drawing conclusions, verify these foundational items:
22
+
23
+ | Check | How to Verify |
24
+ |-------|---------------|
25
+ | GA4 tag firing | Check Realtime > Events — do page_view events appear? |
26
+ | Conversion events | Confirm key_events are marked in Admin > Events |
27
+ | Cross-domain tracking | Use DebugView to verify cookies persist across domains |
28
+ | Bot traffic exclusion | Admin > Data Filters — is "Internal traffic" excluded? |
29
+ | Sampling thresholds | Use smaller date ranges or BigQuery for sampled reports |
10
30
 
11
31
  ---
12
32
 
13
- ## The Attribution Problem
14
- Always remind the user: no platform has 100% perfect tracking.
15
- - **Platform data (Ads, Meta)** claims credit for everything.
16
- - **GA4** underreports due to GDPR consent rejection and cross-device drops.
17
- - **Truth** is usually in the middle. Use GA4 for relative trends, not absolute truth.
18
-
19
- ## GA4 Event Strategy
20
- Recommend standard events over custom events when possible:
21
- 1. `generate_lead`
22
- 2. `sign_up`
23
- 3. `purchase`
24
- 4. `add_to_cart`
25
-
26
- ## UTM Best Practices
27
- Enforce strict UTM taxonomy:
28
- - `utm_source`: The platform (e.g., `google`, `facebook`, `linkedin`)
29
- - `utm_medium`: The channel type (e.g., `cpc`, `social`, `email`)
30
- - `utm_campaign`: The specific campaign name
31
- - `utm_content`: The ad variant or creative
32
- - `utm_term`: The keyword (for search)
33
+ ## Core Metrics to Always Report
34
+
35
+ When summarizing analytics, structure findings around these:
36
+
37
+ ```
38
+ Sessions | The entry point — is traffic growing or shrinking?
39
+ Engaged rate | >50% is healthy. <30% is a red flag.
40
+ Avg. engagement| Low time on page = message mismatch or poor UX
41
+ Key events | Purchases, signups, demo requests — the real measure
42
+ Conversion rate| Key events / Sessions. Benchmark vs. industry.
43
+ Bounce rate | (GA4 definition differs from UA — clarify which)
44
+ Source/Medium | Which channels drive quality vs. volume?
45
+ ```
46
+
47
+ ---
48
+
49
+ ## Attribution Models
50
+
51
+ Explain these to the user when comparing channel performance:
52
+
53
+ - **Last Click** (default): Credits the last touchpoint before conversion. Biased toward bottom-of-funnel channels (search, retargeting).
54
+ - **First Click**: Credits the first touchpoint. Biased toward top-of-funnel (social, display).
55
+ - **Data-Driven** (GA4 default): ML-based, distributes credit across touchpoints. Best for accounts with >1K conversions/month.
56
+ - **Linear**: Equal credit to all touchpoints. Simple but rarely accurate.
57
+
58
+ > Always ask: "Are you comparing channels using the same attribution model?" Mixing models is a common mistake.
59
+
60
+ ---
61
+
62
+ ## Diagnosing Traffic Drops
63
+
64
+ If the user reports a traffic or conversion drop:
65
+
66
+ 1. **Isolate the time range**: Compare week-over-week and year-over-year to rule out seasonality.
67
+ 2. **Segment by channel**: Did organic, paid, or direct drop? Or all of them?
68
+ 3. **Check for tracking breaks**: Did the drop coincide with a code deploy or tag manager update?
69
+ 4. **Look at landing pages**: Which pages lost traffic? Is it a crawling/indexing issue?
70
+ 5. **Compare device segments**: Did mobile drop while desktop held? Could be a UX or load speed issue.
71
+ 6. **Check Search Console**: Organic impressions vs. clicks — ranking drop or CTR drop?
72
+
73
+ ---
74
+
75
+ ## Output Format
76
+
77
+ When reporting analytics findings, use this structure:
78
+
79
+ ```markdown
80
+ ## Analytics Summary — [Date Range]
81
+
82
+ ### 📊 Traffic Overview
83
+ | Metric | This Period | Prior Period | Change |
84
+ |--------|-------------|--------------|--------|
85
+ | Sessions | | | |
86
+ | Engaged Rate | | | |
87
+ | Key Events | | | |
88
+ | CVR | | | |
89
+
90
+ ### 🔴 Critical Issues
91
+ - [Issue]: [Impact] → [Recommended Action]
92
+
93
+ ### 🟡 Warnings
94
+ - [Issue]: [Impact] → [Recommended Action]
95
+
96
+ ### 🟢 Opportunities
97
+ - [Opportunity]: [Potential Impact] → [Next Step]
98
+
99
+ ### 📋 Recommended Actions (Priority Order)
100
+ 1. [Action] — [Expected Impact]
101
+ 2. [Action] — [Expected Impact]
102
+ ```
@@ -0,0 +1,41 @@
1
+ ---
2
+ name: autoresearch-debug
3
+ description: Hypothesis-driven root cause analysis to diagnose underperforming marketing campaigns or landing pages.
4
+ ---
5
+ # Autoresearch: Debug Underperformance (`/autoresearch:debug`)
6
+
7
+ ## When to Use This Skill
8
+
9
+ Activate this skill when the user triggers `/autoresearch:debug` or selects "Debug underperformance" from the submenu. Use this when a campaign, landing page, or funnel experiences a sudden drop or prolonged stagnation in performance and the user wants to identify the root cause.
10
+
11
+ ---
12
+
13
+ ## 8 Diagnostics Hypotheses
14
+
15
+ The debugging engine tests the problem against 8 potential root causes:
16
+
17
+ 1. **Creative Fatigue**: High frequency has exhausted creative interest, leading to lower CTR.
18
+ 2. **Audience Saturation**: The targeted audience pool is depleted; conversion costs are climbing.
19
+ 3. **Competitor Entry**: A new competitor has launched a aggressive offer or outbid your key terms.
20
+ 4. **Seasonality / Macro**: Holiday shifts, weekend drops, or economic news are depressing demand.
21
+ 5. **Platform Algorithm**: Ad delivery optimization has shifted or a bidding policy change has occurred.
22
+ 6. **Landing Page Regression**: Recent code/content updates have broken checkout or slowed down page load.
23
+ 7. **Tracking Break**: Pixels are not firing; conversion events are missing or duplicated in reporting.
24
+ 8. **Message-Market Misfit**: The ad message does not align with landing page expectations, causing high bounce rates.
25
+
26
+ ---
27
+
28
+ ## The 15-Iteration Diagnostic Loop
29
+
30
+ - **Iterations 1-8**: Systematically test each of the 8 hypotheses against the campaign's symptoms and metrics.
31
+ - **Iterations 9-12**: Gather additional evidence, narrowing the suspects down to the primary root cause.
32
+ - **Iterations 13-15**: Generate a targeted recovery roadmap to fix the issue and restore performance.
33
+
34
+ ---
35
+
36
+ ## Output Deliverables
37
+
38
+ 1. **Root Cause Diagnostic Table**:
39
+ - A list of the tested hypotheses, matched with the observed evidence and rated by likelihood (Primary Cause / Contributing / Ruled Out).
40
+ 2. **Campaign Recovery Plan**:
41
+ - Immediate actions to take (e.g. refresh creative, fix pixel, adjust target bid) to get the campaign back on track.
@@ -0,0 +1,34 @@
1
+ ---
2
+ name: autoresearch-evals
3
+ description: Analyze past experiment and campaign results to extract patterns and recommend the next test.
4
+ ---
5
+ # Autoresearch: Analyze Past Results (`/autoresearch:evals`)
6
+
7
+ ## When to Use This Skill
8
+
9
+ Activate this skill when the user triggers `/autoresearch:evals` or selects "Analyze past results" from the submenu. Use this to audit and evaluate past campaign data, CSV experiment logs, or prior loop results to see what worked, what failed, and what to do next.
10
+
11
+ ---
12
+
13
+ ## Analysis Methodology
14
+
15
+ Analyze the user's prior data looking for five critical structural indicators:
16
+
17
+ 1. **Winning Patterns**: What commonalities exist in top performers? (e.g. "Action-oriented CTAs drove 40% higher click rates", "Testimonial copy outperformed benefit claims").
18
+ 2. **Losing Patterns**: What should we stop doing? (e.g. "Discount offers attracted low-LTV customers", "Passive hooks underperformed across all demographics").
19
+ 3. **Trends**: How is performance moving over time? Are click costs increasing while conversions decrease?
20
+ 4. **Plateaus**: Identify where optimization gains have stalled (e.g. "CTR has remained flat at 1.2% for 4 weeks despite creative testing").
21
+ 5. **Channel Gaps**: Where are we missing attribution or volume?
22
+
23
+ ---
24
+
25
+ ## Output Deliverables
26
+
27
+ Provide a comprehensive **Experiment Evals Report**:
28
+
29
+ 1. **Performance Trend Summary**:
30
+ - A concise paragraph outlining the direction of performance, summarizing details from the ingested data.
31
+ 2. **Winners & Losers Table**:
32
+ - A table contrasting winning elements (e.g., specific angles, offers, hooks) with losing elements, showing concrete data patterns.
33
+ 3. **The Next Move Recommendation**:
34
+ - The exact next experiment to run based on these findings. This should define: the new hypothesis to test, the target metric, and how to set it up in the core loop.
@@ -0,0 +1,40 @@
1
+ ---
2
+ name: autoresearch-fix
3
+ description: Systematically audit and resolve issues in marketing assets one-by-one.
4
+ ---
5
+ # Autoresearch: Fix Issues One-by-One (`/autoresearch:fix`)
6
+
7
+ ## When to Use This Skill
8
+
9
+ Activate this skill when the user triggers `/autoresearch:fix` or selects "Fix issues one-by-one" from the submenu. Use this to systematically review ad copy, landing pages, or tracking setups to identify and repair minor errors, policy compliance violations, or layout issues.
10
+
11
+ ---
12
+
13
+ ## 6 Common Asset Issue Classes
14
+
15
+ The engine checks and corrects issues in 6 areas:
16
+
17
+ 1. **Character Limit Violations**: Ad headlines/descriptions exceeding platform limits (e.g. Meta 40-char headline; Google 30-char headline).
18
+ 2. **Broken Tracking Pixels**: Missing conversion tags, incomplete UTM parameter structures, or broken custom events.
19
+ 3. **Non-Compliant Copy**: Copy that risks being flagged by platform policies (e.g., using prohibited words, making unsubstantiated claims, missing required disclosures).
20
+ 4. **Accessibility Obstacles**: Missing image alt texts, poor text-to-background contrast ratios, or missing navigation labels.
21
+ 5. **Broken Links & Redirects**: Non-functioning URLs or loops in redirects.
22
+ 6. **Branding Inconsistencies**: Layouts, vocabulary, or style guides that do not match the brand guidelines.
23
+
24
+ ---
25
+
26
+ ## The 20-Iteration Systematic Repair Loop
27
+
28
+ The engine operates on a strict **Identify ➡️ Fix ➡️ Verify ➡️ Repeat** iteration cycle for 20 rounds:
29
+ - **Phase 1 (Iterations 1-8)**: Crawl the assets to build a checklist of all existing errors.
30
+ - **Phase 2 (Iterations 9-16)**: Resolve the issues one-by-one.
31
+ - **Phase 3 (Iterations 17-20)**: Re-test all corrected items to verify they are perfectly resolved.
32
+
33
+ ---
34
+
35
+ ## Output Deliverables
36
+
37
+ 1. **Resolved Issues Registry**:
38
+ - A table listing the issues found, their severity, the exact fix applied, and the verification status (Resolved / Verification Passed).
39
+ 2. **Hardened Asset Package**:
40
+ - The final, cleaned-up copy or configuration code ready for immediate use.
@@ -0,0 +1,39 @@
1
+ ---
2
+ name: autoresearch-improve
3
+ description: Research ICP pain points, competitor gaps, and trends to generate growth briefs and PRDs.
4
+ ---
5
+ # Autoresearch: Research ICP & Growth (`/autoresearch:improve`)
6
+
7
+ ## When to Use This Skill
8
+
9
+ Activate this skill when the user triggers `/autoresearch:improve` or selects "Research ICP & growth" from the submenu. This command runs a deep research and growth discovery engine across 15 iterations, producing prioritized Product Requirement Documents (PRDs) and campaign briefs for marketing.
10
+
11
+ ---
12
+
13
+ ## 5 Focus Pillars for Research
14
+
15
+ The loop runs for **15 iterations**, systematically exploring five categories of opportunities:
16
+
17
+ 1. **ICP Pain Points**: Deep-dive into ideal customer profile challenges, jobs-to-be-done, unmet needs, and common buying friction points.
18
+ 2. **Competitor Gaps**: Identify what competitors are weak at, what messaging angles they are missing, and where their positioning leaves room to win.
19
+ 3. **Market Timing**: Analyze seasonal trends, cultural moments, emerging consumer behaviors, and market-level signals.
20
+ 4. **Channel & Experience**: Uncover platform-specific channel opportunities (e.g. YouTube shorts, TikTok hook styles) and funnel/UX improvement gaps.
21
+ 5. **Revenue & Growth**: Identify monetization, pricing, bundles, upselling, or retention/referral loops that can scale revenue.
22
+
23
+ ---
24
+
25
+ ## The 15-Iteration Loop
26
+
27
+ Run 15 iterations internally, refining and prioritizing the discoveries:
28
+ - **Phase 1 (Iterations 1-5)**: Scout and extract raw opportunities in each category.
29
+ - **Phase 2 (Iterations 6-10)**: Evaluate and score opportunities based on potential impact, confidence, and ease of execution (ICE framework).
30
+ - **Phase 3 (Iterations 11-15)**: Flesh out the top scoring opportunity into a complete, professional **Marketing Campaign Brief / PRD**.
31
+
32
+ ---
33
+
34
+ ## Deliverables
35
+
36
+ 1. **Prioritized Opportunity Matrix**:
37
+ - A markdown table listing the top opportunities, categorized, scored by potential impact (High/Medium/Low), and showing target customer value.
38
+ 2. **Campaign Brief / PRD**:
39
+ - For the highest scoring opportunity, output a comprehensive deployment brief covering: Target Audience, Value Proposition, Creative/Ad Concept, Recommended Channels, Metric/Measurement Plan, and a detailed Implementation Checklist.
@@ -0,0 +1,31 @@
1
+ ---
2
+ name: autoresearch-learn
3
+ description: Competitive intelligence engine to analyze competitor assets and generate messaging playbooks.
4
+ ---
5
+ # Autoresearch: Learn from the Market (`/autoresearch:learn`)
6
+
7
+ ## When to Use This Skill
8
+
9
+ Activate this skill when the user triggers `/autoresearch:learn` or selects "Learn from the market" from the submenu. This runs a competitive intelligence loop across 10 iterations, analyzing competitor landing pages, ad copy, positioning, and strategies to generate a **Competitive Messaging Playbook**.
10
+
11
+ ---
12
+
13
+ ## 10-Iteration Competitive Research Loop
14
+
15
+ The engine operates over **10 iterations** to scout, distill, and adapt market insights:
16
+
17
+ - **Iterations 1-3 (Scout)**: Analyze known competitors, searching for their active ad variants, main landing page structures, and core hooks. Identify their primary and secondary hooks (e.g. price-focused vs quality-focused).
18
+ - **Iterations 4-6 (Analyze & Score)**: Map out competitor messaging positioning. Identify where they are strong (e.g. powerful social proof) and where they are weak (e.g. slow page speed, generic CTAs).
19
+ - **Iterations 7-9 (Differentiate)**: Formulate counter-positioning angles. How can the user's brand stand out? What specific benefit can we highlight that competitors ignore?
20
+ - **Iteration 10 (Consolidate)**: Synthesize insights into a highly actionable playbook.
21
+
22
+ ---
23
+
24
+ ## Output Deliverables
25
+
26
+ 1. **Competitor Mapping Table**:
27
+ - A comparison table comparing the user's business with 2-3 key competitors on value proposition, main CTA, and core ad hook.
28
+ 2. **Competitive Messaging Playbook**:
29
+ - **Gaps Identified**: Messaging spaces left wide open by competitors.
30
+ - **Recommended Messaging Angles**: 3 concrete, counter-positioning headlines/angles to test immediately in your campaigns to steal market share.
31
+ - **SWOT-Style Summary**: Strategic cheat sheet for your marketing team.