oh-my-design-cli 1.8.2 → 1.8.7
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.ja.md +5 -5
- package/README.ko.md +7 -7
- package/README.md +7 -7
- package/README.zh-TW.md +5 -5
- package/agents/omd-master.md +1 -1
- package/data/reference-fingerprints.json +1696 -17
- package/package.json +3 -1
- package/skills/omd-feel/SKILL.md +152 -0
- package/skills/omd-feel/provenance.md +233 -0
- package/skills/omd-feel/reference.md +254 -0
- package/skills/omd-harness/SKILL.md +1 -1
- package/skills/omd-init/SKILL.md +1 -1
- package/skills/omd-reference-capture/SKILL.md +1 -1
- package/web/references/591/DESIGN.md +460 -0
- package/web/references/airbridge/DESIGN.md +451 -0
- package/web/references/asana/DESIGN.md +485 -0
- package/web/references/asos/DESIGN.md +475 -0
- package/web/references/bahamut/DESIGN.md +416 -0
- package/web/references/bbc/DESIGN.md +439 -0
- package/web/references/bigin/DESIGN.md +454 -0
- package/web/references/buzzvil/DESIGN.md +457 -0
- package/web/references/cafe24/DESIGN.md +472 -0
- package/web/references/chunghwa/DESIGN.md +419 -0
- package/web/references/codeit/DESIGN.md +470 -0
- package/web/references/databricks/DESIGN.md +467 -0
- package/web/references/datarize/DESIGN.md +451 -0
- package/web/references/deliveroo/DESIGN.md +458 -0
- package/web/references/doordash/DESIGN.md +429 -0
- package/web/references/easywallet/DESIGN.md +449 -0
- package/web/references/elice/DESIGN.md +445 -0
- package/web/references/esunbank/DESIGN.md +445 -0
- package/web/references/farfetch/DESIGN.md +436 -0
- package/web/references/fubon/DESIGN.md +438 -0
- package/web/references/furiosaai/DESIGN.md +450 -0
- package/web/references/goorm/DESIGN.md +470 -0
- package/web/references/govuk/DESIGN.md +450 -0
- package/web/references/greencar/DESIGN.md +420 -0
- package/web/references/hackle/DESIGN.md +472 -0
- package/web/references/hana/DESIGN.md +439 -0
- package/web/references/hubspot/DESIGN.md +485 -0
- package/web/references/hwahae/DESIGN.md +453 -0
- package/web/references/hyundai/DESIGN.md +468 -0
- package/web/references/icook/DESIGN.md +432 -0
- package/web/references/instacart/DESIGN.md +439 -0
- package/web/references/ipassmoney/DESIGN.md +407 -0
- package/web/references/kakaopage/DESIGN.md +439 -0
- package/web/references/kbpay/DESIGN.md +442 -0
- package/web/references/kcd/DESIGN.md +432 -0
- package/web/references/kia/DESIGN.md +411 -0
- package/web/references/kyobobook/DESIGN.md +445 -0
- package/web/references/lablup/DESIGN.md +474 -0
- package/web/references/lemonbase/DESIGN.md +452 -0
- package/web/references/liner/DESIGN.md +465 -0
- package/web/references/makinarocks/DESIGN.md +442 -0
- package/web/references/monzo/DESIGN.md +461 -0
- package/web/references/moreh/DESIGN.md +437 -0
- package/web/references/naverpay/DESIGN.md +478 -0
- package/web/references/neosapience/DESIGN.md +441 -0
- package/web/references/nota/DESIGN.md +451 -0
- package/web/references/octopusenergy/DESIGN.md +436 -0
- package/web/references/openpoint/DESIGN.md +431 -0
- package/web/references/paypal/DESIGN.md +459 -0
- package/web/references/portone/DESIGN.md +446 -0
- package/web/references/queenit/DESIGN.md +432 -0
- package/web/references/rebellions/DESIGN.md +449 -0
- package/web/references/reddit/DESIGN.md +537 -0
- package/web/references/returnzero/DESIGN.md +460 -0
- package/web/references/samsung/DESIGN.md +465 -0
- package/web/references/saramin/DESIGN.md +465 -0
- package/web/references/shiftee/DESIGN.md +468 -0
- package/web/references/shinhanbank/DESIGN.md +429 -0
- package/web/references/skyscanner/DESIGN.md +563 -0
- package/web/references/snapchat/DESIGN.md +460 -0
- package/web/references/solapi/DESIGN.md +483 -0
- package/web/references/squarespace/DESIGN.md +454 -0
- package/web/references/ssg/DESIGN.md +439 -0
- package/web/references/starling/DESIGN.md +404 -0
- package/web/references/supertone/DESIGN.md +413 -0
- package/web/references/taiwanmobile/DESIGN.md +445 -0
- package/web/references/trainline/DESIGN.md +454 -0
- package/web/references/vuno/DESIGN.md +413 -0
- package/web/references/weverse/DESIGN.md +437 -0
- package/web/references/zoom/DESIGN.md +457 -0
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---
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id: furiosaai
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name: FuriosaAI
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display_name_kr: 퓨리오사AI
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country: KR
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category: ai
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homepage: "https://furiosa.ai"
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primary_color: "#e21500"
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logo:
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type: favicon
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slug: "https://cdn.prod.website-files.com/69289524195a1f9e06ade49b/6980d60efe980f28a29f0ade_Furiosa_Webclip.png"
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verified: "2026-06-26"
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added: "2026-06-26"
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omd: "0.1"
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tokens:
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source: live-extract
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extracted: "2026-06-26"
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note: "primary = live Renegade Red CTA (#e21500); display type is ABC Favorit / ABC Favorit Mono. High-contrast black (#000000) hero sections alternate with white (#ffffff). Accent chips: mint (#70e697) News, yellow (#fffa82) Technical Updates, lavender (#cdbbff) on dark."
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colors:
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primary: "#e21500"
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canvas: "#ffffff"
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black: "#000000"
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ink: "#151515"
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ink-soft: "#111111"
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maroon: "#440a07"
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mint: "#70e697"
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yellow: "#fffa82"
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lavender: "#cdbbff"
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grey: "#7f7f7f"
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grey-light: "#d4d4d4"
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form-ink: "#30343b"
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form-border: "#c0d0de"
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typography:
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family: { sans: "ABC Favorit", mono: "ABC Favorit Mono" }
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display-xl: { size: 84, weight: 400, lineHeight: 1.00, tracking: -2.1, use: "Oversized uppercase statement headlines, ABC Favorit" }
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display: { size: 72, weight: 400, lineHeight: 1.10, use: "Hero / section headlines, ABC Favorit" }
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heading: { size: 48, weight: 500, lineHeight: 1.20, use: "Mid-section emphasis headings" }
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section: { size: 36, weight: 400, lineHeight: 1.30, use: "Section titles, newsroom heads" }
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card-title: { size: 24, weight: 400, lineHeight: 1.17, use: "Blog / news card titles" }
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body: { size: 16, weight: 400, lineHeight: 1.60, use: "Body copy, ABC Favorit" }
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nav: { size: 16, weight: 500, lineHeight: 1.50, use: "Top nav links, ABC Favorit" }
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button: { size: 16, weight: 400, lineHeight: 1.00, use: "Button label, ABC Favorit Mono" }
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caption: { size: 12, weight: 500, lineHeight: 1.00, use: "Skip link / small labels" }
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spacing: { xs: 4, sm: 8, base: 12, md: 15, lg: 24, xl: 48, section: 96 }
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rounded: { sm: 5, base: 6, md: 8, lg: 10, xl: 12 }
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shadow:
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none: "none"
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card: "rgba(0,0,0,0.18) 0px 18px 50px"
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components:
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button-primary: { type: button, bg: "#e21500", fg: "#ffffff", radius: "6px", padding: "14px 24px", height: "50px", font: "16px / 400 ABC Favorit Mono", use: "Primary CTA — Watch the sessions, Get started" }
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button-close: { type: button, bg: "#e21500", fg: "#ffffff", radius: "10px", padding: "10px 12px", font: "12px / 600 ABC Favorit", use: "Modal / popup close button" }
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button-skip: { type: button, bg: "#e21500", fg: "#ffffff", radius: "8px", padding: "9.6px 18px", font: "12px / 500 ABC Favorit", use: "Skip-to-content accessibility link" }
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input-text: { type: input, bg: "#ffffff", fg: "#30343b", border: "1px solid #c0d0de", radius: "5px", padding: "0 15px", height: "56px", font: "16px ABC Favorit", use: "Furiosa Access Program form field" }
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card-blog: { type: card, bg: "#ffffff", radius: "8px", use: "Blog / news card on white" }
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card-featured: { type: card, bg: "#ffffff", radius: "12px", shadow: "rgba(0,0,0,0.18) 0px 18px 50px", use: "Featured / elevated card" }
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badge-news: { type: badge, bg: "#70e697", fg: "#151515", radius: "5px", padding: "4px 12px", font: "14px ABC Favorit", use: "News category label" }
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badge-technical: { type: badge, bg: "#fffa82", fg: "#151515", radius: "5px", padding: "4px 12px", font: "14px ABC Favorit", use: "Technical Updates category label" }
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nav-link: { type: tab, fg: "#ffffff", font: "16px / 500 ABC Favorit", padding: "14px 12px", active: "#151515 on light scrolled header", use: "Top navigation item on dark hero" }
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components_harvested: true
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---
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# Design System Inspiration of FuriosaAI
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## 1. Visual Theme & Atmosphere
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FuriosaAI (퓨리오사AI) is the Seoul-based AI-chip company behind the RNGD inference accelerator, and its site reads like a hardware company that hired a type foundry: industrial, high-contrast, and confident without a single gradient-soaked cliche of the GPU era. The page is built on a dramatic light/dark cadence — full-bleed black (`#000000`) hero and product sections, where 72px–84px headlines in `#ffffff` carry the weight, alternating with calm white (`#ffffff`) editorial bands where body copy sits in a near-black ink (`#151515`, with a softer `#111111` for occasional minor text). There is no navy, no enterprise blue; the single saturated brand accent is a fierce **Renegade Red** (`#e21500`) reserved almost exclusively for the call-to-action, so the eye is trained to read that one red as "the action."
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The typographic personality is unmistakable: everything is set in **ABC Favorit**, a grotesque sans with a precise, slightly mechanical character, paired with its monospace companion **ABC Favorit Mono** for every button label — a deliberate engineering tell that frames each CTA as a command line. Display headlines run at weight 400 (72px hero, scaling up to an oversized 84px with tight `-2.1px` tracking for uppercase manifesto lines like "INFERENCE WITHOUT CONSTRAINTS"), while body copy stays at a quiet 16px / weight 400 with a generous 1.6 line-height. The restraint of a single near-regular weight across enormous sizes is the system's core move: the message is loud, the typography is calm.
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Where the system permits itself color, it does so in sharp, flat chips rather than decoration. Blog and newsroom cards carry candy-bright category labels — mint (`#70e697`) for "News", electric yellow (`#fffa82`) for "Technical Updates" — and dark sections occasionally lift a heading into a soft lavender (`#cdbbff`). A deep maroon (`#440a07`) anchors one immersive blog band. Depth is mostly flat: most surfaces are shadowless, with a single elevated card shadow (`rgba(0,0,0,0.18) 0px 18px 50px`) reserved for the featured story. Muted greys (`#7f7f7f`, `#d4d4d4`) handle secondary text and hairlines, and form fields use a calm `#30343b` ink on a `#c0d0de` border. The result is a brand that looks like silicon: precise, fast, monochrome with one red warning light.
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**Key Characteristics:**
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- ABC Favorit (sans) for all display + body; ABC Favorit Mono for every button label — an engineering signature
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- Weight 400 across huge display sizes (72px–84px) — loud message, calm type
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- Single saturated Renegade Red (`#e21500`) reserved for the primary CTA
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- High-contrast light/dark cadence — black (`#000000`) hero bands vs white (`#ffffff`) editorial bands
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- Near-black ink (`#151515`) for body text instead of pure black; `#111111` for minor text
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- Flat depth — mostly shadowless; one elevated card shadow (`rgba(0,0,0,0.18) 0px 18px 50px`) for the featured story
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- Candy-flat category chips — mint (`#70e697`), yellow (`#fffa82`) — and lavender (`#cdbbff`) accents on dark
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- Tight negative tracking on oversized statement headlines (`-2.1px` at 84px)
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## 2. Color Palette & Roles
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### Primary
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- **Renegade Red** (`#e21500`): The single brand accent and primary action color. Used on every CTA button, the skip-to-content link, and modal close buttons — the system's one saturated hue.
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- **Pure White** (`#ffffff`): Light section background, card surface, and the color of headline text on black hero bands.
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- **Pure Black** (`#000000`): The dramatic dark-section background for hero and product bands. Half the page lives on black.
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### Text & Ink
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- **Ink** (`#151515`): Primary body text and headings on light surfaces. A near-black that carries warmth without the harshness of pure black.
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- **Ink Soft** (`#111111`): Occasional minor text — a marginally lighter near-black used in dense supporting copy.
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- **Grey** (`#7f7f7f`): Muted secondary text, captions, and thin dividers.
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- **Grey Light** (`#d4d4d4`): Low-emphasis text on dark backgrounds and hairline borders.
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### Accent
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- **Mint** (`#70e697`): Flat category-label chip background for "News" — a bright, confident green.
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- **Yellow** (`#fffa82`): Flat category-label chip background for "Technical Updates" — electric highlight.
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- **Lavender** (`#cdbbff`): Soft accent for headings and tertiary links lifted onto dark sections (e.g. the "Blog" heading, "See all posts").
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- **Maroon** (`#440a07`): A deep oxblood that anchors one immersive blog section band.
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### Form
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- **Form Ink** (`#30343b`): Text color inside form inputs on the Access Program surface.
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- **Form Border** (`#c0d0de`): Cool-grey 1px border around text inputs.
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## 3. Typography Rules
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### Font Family
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- **Display & Body**: `ABC Favorit` (with `Arial, sans-serif` fallback) — used for headlines, body, and nav. A precise grotesque with a slightly mechanical character.
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- **Mono / Buttons**: `ABC Favorit Mono` (with `Arial, sans-serif` fallback) — reserved for every button label and inline command-style CTA, framing actions as code.
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### Hierarchy
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| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
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|------|------|------|--------|-------------|----------------|-------|
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| Display XL | ABC Favorit | 84px (5.25rem) | 400 | 1.00 (84px) | -2.1px | Oversized uppercase statement lines |
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| Display / Hero | ABC Favorit | 72px (4.50rem) | 400 | 1.10 (79.2px) | normal | Hero + section headlines |
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| Heading | ABC Favorit | 48px (3.00rem) | 500 | 1.20 (57.6px) | normal | Mid-section emphasis heads |
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| Section | ABC Favorit | 36px (2.25rem) | 400 | 1.30 (46.8px) | normal | Section titles, newsroom heads |
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| Card Title | ABC Favorit | 24px (1.50rem) | 400 | 1.17 (28px) | normal | Blog / news card titles |
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| Body | ABC Favorit | 16px (1.00rem) | 400 | 1.60 (25.6px) | normal | Standard reading text |
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| Nav Link | ABC Favorit | 16px (1.00rem) | 500 | 1.50 | normal | Top navigation items |
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| Button | ABC Favorit Mono | 16px (1.00rem) | 400 | 1.00 | normal | Button labels |
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| Caption | ABC Favorit | 12px (0.75rem) | 500 | 1.00 | normal | Skip link, small labels |
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### Principles
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- **One typeface, many voices**: ABC Favorit carries display, body, and nav; the only role-swap is ABC Favorit Mono for buttons. The monospace label is the engineering signature.
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- **Near-regular at every size**: Weight 400 runs from 16px body up to the 84px statement headline. Emphasis comes from size and contrast, not from heavy weights — 500 appears only on nav and a few mid headings.
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- **Tracking tightens at scale**: Oversized uppercase statements pull to `-2.1px` at 84px; everything 72px and below sits at normal tracking.
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- **Loud message, calm type**: The page makes bold claims in restrained typography — the discipline is the brand.
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## 4. Component Stylings
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### Buttons
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**Primary CTA**
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- Background: `#e21500`
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- Text: `#ffffff`
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- Radius: 6px
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- Padding: 14px 24px
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- Height: 50px
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- Font: 16px ABC Favorit Mono weight 400
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- Use: Primary call-to-action ("Watch the sessions", "Get started", "Get started with Furiosa Access")
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**Modal Close**
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- Background: `#e21500`
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- Text: `#ffffff`
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- Radius: 10px
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- Padding: 10px 12px
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- Height: 39px
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- Font: 12px ABC Favorit weight 600
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- Use: Close control on popups / overlays
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**Skip-to-Content**
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- Background: `#e21500`
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- Text: `#ffffff`
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- Radius: 8px
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- Padding: 9.6px 18px
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- Height: 36px
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- Font: 12px ABC Favorit weight 500
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- Use: Accessibility skip link revealed on keyboard focus
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**Tertiary Link (on dark)**
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- Background: transparent
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- Text: `#cdbbff`
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- Padding: 14px 24px
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- Font: 16px ABC Favorit Mono weight 400
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- Use: Low-emphasis inline CTA on dark sections ("See all posts")
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### Inputs
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**Text Field**
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- Background: `#ffffff`
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- Text: `#30343b`
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- Border: 1px solid `#c0d0de`
|
|
175
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+
- Radius: 5px
|
|
176
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+
- Padding: 0px 15px
|
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177
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+
- Height: 56px
|
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178
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+
- Font: 16px ABC Favorit
|
|
179
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+
- Use: Furiosa Access Program form fields (name, email, company)
|
|
180
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+
|
|
181
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+
### Cards & Containers
|
|
182
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+
|
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183
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+
**Blog Card**
|
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184
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+
- Background: `#ffffff`
|
|
185
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+
- Radius: 8px
|
|
186
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+
- Use: Standard blog / news card on white bands (no border, no shadow)
|
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187
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+
|
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188
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+
**Featured Card**
|
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189
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+
- Background: `#ffffff`
|
|
190
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+
- Radius: 12px
|
|
191
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+
- Shadow: `rgba(0,0,0,0.18) 0px 18px 50px`
|
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192
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+
- Use: The single elevated featured-story card — the only place the system uses a drop shadow
|
|
193
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+
|
|
194
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+
**Subtle Tile**
|
|
195
|
+
- Background: `rgba(0,0,0,0.02)`
|
|
196
|
+
- Border: 1px solid `rgba(0,0,0,0.08)`
|
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197
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+
- Radius: 10px
|
|
198
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+
- Use: Quiet supporting tile on light surfaces
|
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199
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+
|
|
200
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+
### Badges
|
|
201
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+
|
|
202
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+
**News (Mint)**
|
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203
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- Background: `#70e697`
|
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204
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+
- Text: `#151515`
|
|
205
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+
- Radius: 5px
|
|
206
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+
- Padding: 4px 12px
|
|
207
|
+
- Font: 14px ABC Favorit
|
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208
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+
- Use: "News" category label on cards
|
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209
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+
|
|
210
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+
**Technical Updates (Yellow)**
|
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211
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+
- Background: `#fffa82`
|
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212
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+
- Text: `#151515`
|
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213
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+
- Radius: 5px
|
|
214
|
+
- Padding: 4px 12px
|
|
215
|
+
- Font: 14px ABC Favorit
|
|
216
|
+
- Use: "Technical Updates" category label on cards
|
|
217
|
+
|
|
218
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+
### Navigation
|
|
219
|
+
- Background: transparent over black hero (`#000000`)
|
|
220
|
+
- Text: `#ffffff`
|
|
221
|
+
- Font: 16px ABC Favorit weight 500
|
|
222
|
+
- Padding: 14px 12px per item
|
|
223
|
+
- Active: switches to `#151515` on the light scrolled header
|
|
224
|
+
- Use: Top horizontal nav ("Architecture", "Products", "Software", "Blog", "Newsroom", "About", "Careers", "Contact")
|
|
225
|
+
|
|
226
|
+
---
|
|
227
|
+
|
|
228
|
+
**Verified:** 2026-06-26 (omd:add-reference CREATE — Tier 1 live inspect, 5 brand surfaces)
|
|
229
|
+
**Tier 1 sources:** https://furiosa.ai, https://furiosa.ai/rngd, https://developer.furiosa.ai/latest/en/, https://lp.furiosa.ai/furiosa-access-program, https://github.com/furiosa-ai
|
|
230
|
+
**Tier 2 sources:** getdesign.md/furiosaai — not listed (SPA shell, no FuriosaAI entry); styles.refero.design — not listed (KR AI-hardware brand not catalogued)
|
|
231
|
+
**Conflicts unresolved:** none
|
|
232
|
+
|
|
233
|
+
## 5. Layout Principles
|
|
234
|
+
|
|
235
|
+
### Spacing System
|
|
236
|
+
- Base unit: ~4px / 8px rhythm
|
|
237
|
+
- Scale: 4px, 8px, 12px, 15px, 24px, 48px, 96px
|
|
238
|
+
- Notable: Full-bleed sections use a generous 96px vertical padding; button padding lands at 14px 24px, form fields at 0px 15px horizontal within a tall 56px field
|
|
239
|
+
|
|
240
|
+
### Grid & Container
|
|
241
|
+
- Full-width alternating bands — black (`#000000`) hero/product sections against white (`#ffffff`) editorial sections
|
|
242
|
+
- Centered single-column hero anchored by a 72px–84px ABC Favorit headline
|
|
243
|
+
- Blog/newsroom uses a multi-column card grid (≈384px–420px card widths)
|
|
244
|
+
- Product pages stack large statement headlines with spec/feature blocks beneath
|
|
245
|
+
|
|
246
|
+
### Whitespace Philosophy
|
|
247
|
+
- **Contrast over clutter**: the dominant device is the light/dark band switch, not borders or shadows
|
|
248
|
+
- **Big type, big air**: oversized headlines are given room; supporting copy stays compact at 16px
|
|
249
|
+
- **Flat by default**: separation comes from background color (`#000000` vs `#ffffff`) and the maroon (`#440a07`) accent band, not from elevation
|
|
250
|
+
|
|
251
|
+
### Border Radius Scale
|
|
252
|
+
- Small (5px): inputs, category chips
|
|
253
|
+
- Base (6px): primary CTA buttons
|
|
254
|
+
- Medium (8px): blog cards, skip link
|
|
255
|
+
- Large (10px): close buttons, subtle tiles
|
|
256
|
+
- XL (12px): featured card
|
|
257
|
+
|
|
258
|
+
## 6. Depth & Elevation
|
|
259
|
+
|
|
260
|
+
| Level | Treatment | Use |
|
|
261
|
+
|-------|-----------|-----|
|
|
262
|
+
| Flat (Level 0) | No shadow | Page background, hero, nav, most cards |
|
|
263
|
+
| Band (Level 1) | Background color switch (`#000000` / `#ffffff` / `#440a07`) | Section separation without elevation |
|
|
264
|
+
| Elevated (Level 2) | `rgba(0,0,0,0.18) 0px 18px 50px` | The single featured-story card |
|
|
265
|
+
|
|
266
|
+
**Shadow Philosophy**: FuriosaAI is a near-flat system. Live inspection found `box-shadow: none` across the hero, nav, CTAs, and the majority of cards; depth is communicated by the dramatic black/white band cadence rather than by elevation. The one exception is the featured-story card, which lifts off the page with a soft `rgba(0,0,0,0.18) 0px 18px 50px` shadow. This restraint keeps the UI reading as industrial and fast — closer to a hardware spec sheet than a consumer app — while reserving elevation as a deliberate signal of "this one matters."
|
|
267
|
+
|
|
268
|
+
## 7. Do's and Don'ts
|
|
269
|
+
|
|
270
|
+
### Do
|
|
271
|
+
- Set every headline in ABC Favorit at weight 400 — let size and contrast carry emphasis
|
|
272
|
+
- Use ABC Favorit Mono for every button label — the monospace is the engineering signature
|
|
273
|
+
- Reserve Renegade Red (`#e21500`) for the primary CTA and critical controls — keep it the single action color
|
|
274
|
+
- Alternate full-bleed black (`#000000`) and white (`#ffffff`) bands for section rhythm
|
|
275
|
+
- Use near-black ink (`#151515`) for body text on white, not pure black
|
|
276
|
+
- Keep depth flat — separate with color bands, reserve the one card shadow for the featured story
|
|
277
|
+
- Use flat category chips (mint `#70e697`, yellow `#fffa82`) for taxonomy labels
|
|
278
|
+
- Apply tight negative tracking (`-2.1px`) only on oversized uppercase statement headlines
|
|
279
|
+
|
|
280
|
+
### Don't
|
|
281
|
+
- Spread Renegade Red across many elements — it dilutes the single-action signal
|
|
282
|
+
- Use heavy display weights (700+) — the brand speaks loudly in near-regular type
|
|
283
|
+
- Add drop shadows to ordinary cards — only the featured card is elevated
|
|
284
|
+
- Introduce a second saturated brand hue — red is the one action color; mint/yellow are taxonomy chips only
|
|
285
|
+
- Use a serif or a humanist sans for headlines — ABC Favorit owns the voice
|
|
286
|
+
- Mix the mono into body copy — ABC Favorit Mono is for button labels only
|
|
287
|
+
- Use enterprise navy or GPU-era gradients — the brand is monochrome with one red
|
|
288
|
+
|
|
289
|
+
## 8. Responsive Behavior
|
|
290
|
+
|
|
291
|
+
### Breakpoints
|
|
292
|
+
| Name | Width | Key Changes |
|
|
293
|
+
|------|-------|-------------|
|
|
294
|
+
| Mobile | <640px | Single column, hero headline compresses, nav collapses to toggle |
|
|
295
|
+
| Tablet | 640-1024px | 2-up card grids, moderate padding |
|
|
296
|
+
| Desktop | 1024-1440px | Full layout, multi-column blog/newsroom grid, oversized hero type |
|
|
297
|
+
|
|
298
|
+
### Touch Targets
|
|
299
|
+
- Primary CTA at 50px height with 14px 24px padding — comfortably tappable
|
|
300
|
+
- Form fields at a tall 56px height
|
|
301
|
+
- Nav items with 14px 12px padding inside the header
|
|
302
|
+
|
|
303
|
+
### Collapsing Strategy
|
|
304
|
+
- Hero: 84px/72px statement type scales down on mobile, weight 400 maintained
|
|
305
|
+
- Black/white alternating bands maintain full-width treatment
|
|
306
|
+
- Blog/newsroom card grid: multi-column → 2-up → single column
|
|
307
|
+
- Category chips wrap above card titles
|
|
308
|
+
|
|
309
|
+
### Image Behavior
|
|
310
|
+
- Product renders and chip photography sit on black bands at full contrast
|
|
311
|
+
- Featured card retains its `rgba(0,0,0,0.18)` shadow across sizes
|
|
312
|
+
- Cards maintain their radius scale (8px / 12px) across breakpoints
|
|
313
|
+
|
|
314
|
+
## 9. Agent Prompt Guide
|
|
315
|
+
|
|
316
|
+
### Quick Color Reference
|
|
317
|
+
- Primary CTA: Renegade Red (`#e21500`)
|
|
318
|
+
- Light background: Pure White (`#ffffff`)
|
|
319
|
+
- Dark background: Pure Black (`#000000`)
|
|
320
|
+
- Body / heading text: Ink (`#151515`); minor text Ink Soft (`#111111`)
|
|
321
|
+
- Muted text: Grey (`#7f7f7f`); on dark Grey Light (`#d4d4d4`)
|
|
322
|
+
- News chip: Mint (`#70e697`); Technical Updates chip: Yellow (`#fffa82`)
|
|
323
|
+
- Dark accent text: Lavender (`#cdbbff`); accent band: Maroon (`#440a07`)
|
|
324
|
+
- Form ink: `#30343b`; form border: `#c0d0de`
|
|
325
|
+
|
|
326
|
+
### Example Component Prompts
|
|
327
|
+
- "Create a black hero (`#000000`). Headline at 72px ABC Favorit weight 400, line-height 1.1, white (`#ffffff`). One Renegade Red CTA: `#e21500` background, white text, 6px radius, 14px 24px padding, 16px ABC Favorit Mono — 'Watch the sessions'."
|
|
328
|
+
- "Build a blog card on white: `#ffffff` background, 8px radius, no shadow. A mint category chip (`#70e697` background, `#151515` text, 5px radius, 4px 12px padding, 14px ABC Favorit) reading 'News' above a 24px ABC Favorit title."
|
|
329
|
+
- "Design an Access Program form field: white background, 1px solid `#c0d0de` border, 5px radius, 56px height, 0px 15px padding, 16px ABC Favorit, text color `#30343b`."
|
|
330
|
+
- "Make an oversized statement band: black background, headline at 84px ABC Favorit weight 400, letter-spacing -2.1px, uppercase, white — 'INFERENCE WITHOUT CONSTRAINTS'."
|
|
331
|
+
|
|
332
|
+
### Iteration Guide
|
|
333
|
+
1. ABC Favorit weight 400 for all headlines; ABC Favorit Mono for every button label
|
|
334
|
+
2. Renegade Red (`#e21500`) is the single action color — don't spread it
|
|
335
|
+
3. Alternate black (`#000000`) and white (`#ffffff`) bands for rhythm; flat depth otherwise
|
|
336
|
+
4. Body text is `#151515` ink, never pure black
|
|
337
|
+
5. Category chips are flat (mint `#70e697`, yellow `#fffa82`) with `#151515` text
|
|
338
|
+
6. Reserve the one card shadow (`rgba(0,0,0,0.18) 0px 18px 50px`) for the featured story
|
|
339
|
+
7. Tight `-2.1px` tracking only on oversized uppercase statements
|
|
340
|
+
|
|
341
|
+
---
|
|
342
|
+
|
|
343
|
+
## 10. Voice & Tone
|
|
344
|
+
|
|
345
|
+
FuriosaAI's voice is **technical, declarative, and quietly defiant** — the register of engineers who built an AI accelerator from scratch and would rather show a benchmark than make a promise. The product is literally named RNGD ("Renegade"), and the copy lives up to it: headlines state capabilities as facts ("Tensor Contraction Processor", "Inference without constraints"), not as marketing superlatives. The tone treats the reader as a peer engineer who can read a spec sheet — performance and efficiency numbers are the persuasion, not adjectives.
|
|
346
|
+
|
|
347
|
+
| Context | Tone |
|
|
348
|
+
|---|---|
|
|
349
|
+
| Hero headlines | Declarative, technical. "Tensor Contraction Processor", "Inference without constraints." |
|
|
350
|
+
| Product / spec copy | Benchmark-first. States throughput, efficiency, and comparisons plainly. |
|
|
351
|
+
| CTAs | Terse imperatives in monospace. "Get started", "Watch the sessions", "See the specs". |
|
|
352
|
+
| Blog / newsroom | Engineer-to-engineer. Release notes, partnership news, benchmark write-ups. |
|
|
353
|
+
| Developer docs | Dense, precise, example-led — quick-start over narrative. |
|
|
354
|
+
|
|
355
|
+
**Voice samples (verbatim from live surfaces):**
|
|
356
|
+
- "Tensor Contraction Processor" — homepage section headline (architecture, stated as fact). *(verified live 2026-06-26)*
|
|
357
|
+
- "Inference without constraints" — oversized statement headline. *(verified live 2026-06-26)*
|
|
358
|
+
- "Powerfully efficient AI inference" — RNGD product page H1. *(verified live 2026-06-26)*
|
|
359
|
+
|
|
360
|
+
**Forbidden register**: GPU-era hype superlatives ("revolutionary", "game-changing"), vague AGI grandiosity untethered from a benchmark, exclamation-driven marketing, and stacked adjectives where a number would do.
|
|
361
|
+
|
|
362
|
+
## 11. Brand Narrative
|
|
363
|
+
|
|
364
|
+
FuriosaAI (퓨리오사AI) is a South Korean fabless semiconductor company founded in **2017** by **June Paik (백준호, CEO)** and co-founders, headquartered in Seoul. The company's premise is a direct challenge to the GPU-dominated AI-accelerator market: that inference for large models can be done far more power-efficiently with a purpose-built architecture. Its first-generation chip, **Warboy**, targeted vision workloads; its second-generation flagship, **RNGD** ("Renegade"), is a Tensor Contraction Processor built for LLM and multimodal inference — the product the current site is organized around.
|
|
365
|
+
|
|
366
|
+
The brand identity mirrors the engineering thesis. Where the incumbent narrative is about ever-bigger training clusters, FuriosaAI's site foregrounds **efficiency** and **inference without constraints** — performance-per-watt as the headline metric. The visual system reinforces this: industrial monochrome (black and white bands), a single warning-light red, monospace command-style buttons, and benchmark numbers rather than stock imagery. The 2026 "Renegade" summit branding makes the posture explicit — this is a company positioning itself as the renegade alternative to the GPU establishment.
|
|
367
|
+
|
|
368
|
+
What FuriosaAI refuses, visible in its design: GPU-era gradient spectacle, enterprise navy-and-grey blandness, and hype-driven AGI marketing. What it embraces: a hardware-spec aesthetic, a precise grotesque typeface (ABC Favorit) with a monospace engineering tell, and a high-contrast palette that reads like silicon — fast, exact, and unmistakably its own.
|
|
369
|
+
|
|
370
|
+
## 12. Principles
|
|
371
|
+
|
|
372
|
+
1. **Efficiency is the headline.** The thesis is performance-per-watt, not raw size. *UI implication:* lead with benchmark numbers and efficiency claims; let data persuade.
|
|
373
|
+
2. **One red means action.** Renegade Red (`#e21500`) is the single saturated hue. *UI implication:* reserve it for CTAs and critical controls so the next step is unambiguous.
|
|
374
|
+
3. **Engineer to engineer.** The reader is treated as a peer who reads spec sheets. *UI implication:* monospace button labels, dense technical copy, examples over narrative.
|
|
375
|
+
4. **Industrial, not decorative.** The look is silicon, not consumer app. *UI implication:* high-contrast black/white bands, flat depth, no gradient spectacle.
|
|
376
|
+
5. **Loud message, calm type.** Bold claims in restrained near-regular ABC Favorit. *UI implication:* emphasis comes from size and contrast, never from heavy weights or color noise.
|
|
377
|
+
|
|
378
|
+
## 13. Personas
|
|
379
|
+
|
|
380
|
+
*Personas below are fictional archetypes informed by publicly observable FuriosaAI audiences (ML infrastructure engineers, data-center architects, Korean deep-tech investors and recruits), not individual people.*
|
|
381
|
+
|
|
382
|
+
**Daniel Cho, 34, Seoul.** ML infrastructure engineer at a Korean cloud provider evaluating inference accelerators. Cares about tokens-per-second-per-watt more than peak FLOPS. Reads the developer docs quick-start before anything else; trusts a vendor that ships real benchmarks against an RTX comparison.
|
|
383
|
+
|
|
384
|
+
**Hannah Weber, 41, Munich.** Data-center architect at a European enterprise exploring alternatives to GPU clusters for LLM serving. Drawn to the efficiency framing and the Broadcom partnership news. Wants a clear path from spec sheet to a pilot via the Access Program form.
|
|
385
|
+
|
|
386
|
+
**지민 박, 28, 대전.** A new-grad chip engineer considering FuriosaAI careers. Reads the company as the "renegade" challenger and finds the industrial, benchmark-first brand more credible than hype-heavy competitors.
|
|
387
|
+
|
|
388
|
+
## 14. States
|
|
389
|
+
|
|
390
|
+
| State | Treatment |
|
|
391
|
+
|---|---|
|
|
392
|
+
| **Empty (no results / no posts)** | White canvas. Single Ink (`#151515`) line at body size explaining nothing is here yet, with one Renegade Red CTA to navigate onward. No clutter. |
|
|
393
|
+
| **Loading (page / data fetch)** | Flat skeleton blocks at final dimensions on the active band (white or black); no shadow shimmer, consistent with the flat system. |
|
|
394
|
+
| **Form (Access Program, default)** | `#ffffff` field, 1px `#c0d0de` border, 5px radius, `#30343b` text. Calm and legible. |
|
|
395
|
+
| **Form (focus)** | Border intensifies toward Renegade Red (`#e21500`) accent; field stays white. |
|
|
396
|
+
| **Form (error)** | Field-level message below the input in Renegade Red tone; describes what is valid, not just "required". |
|
|
397
|
+
| **Success (form submitted)** | Brief inline confirmation in calm tone; next step linked immediately below. No celebratory emoji. |
|
|
398
|
+
| **Disabled** | Muted Grey (`#7f7f7f`) text on reduced-opacity surface; red actions fade rather than turn grey to preserve brand read. |
|
|
399
|
+
|
|
400
|
+
## 15. Motion & Easing
|
|
401
|
+
|
|
402
|
+
**Durations**:
|
|
403
|
+
|
|
404
|
+
| Token | Value | Use |
|
|
405
|
+
|---|---|---|
|
|
406
|
+
| `motion-fast` | 120ms | Hover, button press, focus |
|
|
407
|
+
| `motion-standard` | 220ms | Card/section reveal, dropdown, overlay |
|
|
408
|
+
| `motion-slow` | 360ms | Page-level band transitions, hero reveal |
|
|
409
|
+
|
|
410
|
+
**Easings**:
|
|
411
|
+
|
|
412
|
+
| Token | Curve | Use |
|
|
413
|
+
|---|---|---|
|
|
414
|
+
| `ease-enter` | `cubic-bezier(0.2, 0.6, 0.25, 1)` | Arriving — sections, cards, overlays |
|
|
415
|
+
| `ease-exit` | `cubic-bezier(0.4, 0.0, 1, 1)` | Dismissals |
|
|
416
|
+
| `ease-standard` | `cubic-bezier(0.25, 0.1, 0.25, 1)` | Two-way transitions |
|
|
417
|
+
|
|
418
|
+
**Motion rules**: Motion is functional and precise — consistent with the industrial, hardware-spec aesthetic. Sections fade/reveal on scroll at `motion-standard / ease-enter`; CTAs respond to press with a subtle scale/opacity shift. No bounce or spring — an AI-silicon company signals exactness, not playfulness. Under `prefers-reduced-motion: reduce`, all transitions collapse to instant; the site remains fully functional.
|
|
419
|
+
|
|
420
|
+
<!--
|
|
421
|
+
OmD v0.1 Sources — Philosophy Layer (sections 10–15)
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422
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423
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Tier 1 live inspect (2026-06-26) via playwright getComputedStyle on 5 brand-owned surfaces:
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424
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- https://furiosa.ai (homepage)
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425
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- https://furiosa.ai/rngd (RNGD product page)
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426
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- https://furiosa.ai/about (about)
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427
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- https://furiosa.ai/blog (blog listing — category chips + cards)
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428
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- https://lp.furiosa.ai/furiosa-access-program (Access Program form inputs)
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429
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- https://developer.furiosa.ai/latest/en/ (developer docs — brand-owned, stock Sphinx theme)
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430
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431
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Token-level claims (§1-9) are sourced from this live inspection: Renegade Red #e21500 CTA,
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432
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ABC Favorit / ABC Favorit Mono type, black/white band cadence, mint #70e697 + yellow #fffa82
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433
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category chips, lavender #cdbbff on dark, maroon #440a07 band, form input #30343b on #c0d0de.
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434
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435
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Voice samples (§10) are verbatim from the live homepage and RNGD product page.
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436
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437
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Brand narrative (§11): FuriosaAI is a South Korean fabless AI-chip company founded 2017 in Seoul,
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438
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CEO June Paik (백준호); products Warboy (Gen 1, vision) and RNGD ("Renegade", Gen 2, LLM/multimodal
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439
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inference, a Tensor Contraction Processor). These are widely documented public facts; specific
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440
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details beyond the live site are general public knowledge, not directly quoted from a verified
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441
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FuriosaAI statement in this turn.
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442
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443
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Personas (§13) are fictional archetypes informed by publicly observable FuriosaAI audiences
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444
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(ML infra engineers, data-center architects, Korean deep-tech recruits). Names are illustrative;
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445
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they do not refer to real people.
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446
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447
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Interpretive claims (e.g., "one red means action", "industrial not decorative as a rejection of
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448
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GPU-era spectacle") are editorial readings connecting FuriosaAI's observed design to its
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449
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positioning, not directly sourced FuriosaAI statements.
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450
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