oh-my-design-cli 1.8.2 → 1.8.7

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (83) hide show
  1. package/README.ja.md +5 -5
  2. package/README.ko.md +7 -7
  3. package/README.md +7 -7
  4. package/README.zh-TW.md +5 -5
  5. package/agents/omd-master.md +1 -1
  6. package/data/reference-fingerprints.json +1696 -17
  7. package/package.json +3 -1
  8. package/skills/omd-feel/SKILL.md +152 -0
  9. package/skills/omd-feel/provenance.md +233 -0
  10. package/skills/omd-feel/reference.md +254 -0
  11. package/skills/omd-harness/SKILL.md +1 -1
  12. package/skills/omd-init/SKILL.md +1 -1
  13. package/skills/omd-reference-capture/SKILL.md +1 -1
  14. package/web/references/591/DESIGN.md +460 -0
  15. package/web/references/airbridge/DESIGN.md +451 -0
  16. package/web/references/asana/DESIGN.md +485 -0
  17. package/web/references/asos/DESIGN.md +475 -0
  18. package/web/references/bahamut/DESIGN.md +416 -0
  19. package/web/references/bbc/DESIGN.md +439 -0
  20. package/web/references/bigin/DESIGN.md +454 -0
  21. package/web/references/buzzvil/DESIGN.md +457 -0
  22. package/web/references/cafe24/DESIGN.md +472 -0
  23. package/web/references/chunghwa/DESIGN.md +419 -0
  24. package/web/references/codeit/DESIGN.md +470 -0
  25. package/web/references/databricks/DESIGN.md +467 -0
  26. package/web/references/datarize/DESIGN.md +451 -0
  27. package/web/references/deliveroo/DESIGN.md +458 -0
  28. package/web/references/doordash/DESIGN.md +429 -0
  29. package/web/references/easywallet/DESIGN.md +449 -0
  30. package/web/references/elice/DESIGN.md +445 -0
  31. package/web/references/esunbank/DESIGN.md +445 -0
  32. package/web/references/farfetch/DESIGN.md +436 -0
  33. package/web/references/fubon/DESIGN.md +438 -0
  34. package/web/references/furiosaai/DESIGN.md +450 -0
  35. package/web/references/goorm/DESIGN.md +470 -0
  36. package/web/references/govuk/DESIGN.md +450 -0
  37. package/web/references/greencar/DESIGN.md +420 -0
  38. package/web/references/hackle/DESIGN.md +472 -0
  39. package/web/references/hana/DESIGN.md +439 -0
  40. package/web/references/hubspot/DESIGN.md +485 -0
  41. package/web/references/hwahae/DESIGN.md +453 -0
  42. package/web/references/hyundai/DESIGN.md +468 -0
  43. package/web/references/icook/DESIGN.md +432 -0
  44. package/web/references/instacart/DESIGN.md +439 -0
  45. package/web/references/ipassmoney/DESIGN.md +407 -0
  46. package/web/references/kakaopage/DESIGN.md +439 -0
  47. package/web/references/kbpay/DESIGN.md +442 -0
  48. package/web/references/kcd/DESIGN.md +432 -0
  49. package/web/references/kia/DESIGN.md +411 -0
  50. package/web/references/kyobobook/DESIGN.md +445 -0
  51. package/web/references/lablup/DESIGN.md +474 -0
  52. package/web/references/lemonbase/DESIGN.md +452 -0
  53. package/web/references/liner/DESIGN.md +465 -0
  54. package/web/references/makinarocks/DESIGN.md +442 -0
  55. package/web/references/monzo/DESIGN.md +461 -0
  56. package/web/references/moreh/DESIGN.md +437 -0
  57. package/web/references/naverpay/DESIGN.md +478 -0
  58. package/web/references/neosapience/DESIGN.md +441 -0
  59. package/web/references/nota/DESIGN.md +451 -0
  60. package/web/references/octopusenergy/DESIGN.md +436 -0
  61. package/web/references/openpoint/DESIGN.md +431 -0
  62. package/web/references/paypal/DESIGN.md +459 -0
  63. package/web/references/portone/DESIGN.md +446 -0
  64. package/web/references/queenit/DESIGN.md +432 -0
  65. package/web/references/rebellions/DESIGN.md +449 -0
  66. package/web/references/reddit/DESIGN.md +537 -0
  67. package/web/references/returnzero/DESIGN.md +460 -0
  68. package/web/references/samsung/DESIGN.md +465 -0
  69. package/web/references/saramin/DESIGN.md +465 -0
  70. package/web/references/shiftee/DESIGN.md +468 -0
  71. package/web/references/shinhanbank/DESIGN.md +429 -0
  72. package/web/references/skyscanner/DESIGN.md +563 -0
  73. package/web/references/snapchat/DESIGN.md +460 -0
  74. package/web/references/solapi/DESIGN.md +483 -0
  75. package/web/references/squarespace/DESIGN.md +454 -0
  76. package/web/references/ssg/DESIGN.md +439 -0
  77. package/web/references/starling/DESIGN.md +404 -0
  78. package/web/references/supertone/DESIGN.md +413 -0
  79. package/web/references/taiwanmobile/DESIGN.md +445 -0
  80. package/web/references/trainline/DESIGN.md +454 -0
  81. package/web/references/vuno/DESIGN.md +413 -0
  82. package/web/references/weverse/DESIGN.md +437 -0
  83. package/web/references/zoom/DESIGN.md +457 -0
@@ -1,8 +1,8 @@
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  {
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  "schema_version": 1,
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- "generated_at": "2026-06-17T00:00:00Z",
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+ "generated_at": "2026-06-26T00:00:00Z",
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  "generator": "oh-my-design parallel agent extraction (Claude Code Agent tool, no API key)",
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- "count": 286,
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+ "count": 356,
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  "items": [
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  {
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  "id": "11st",
@@ -111,6 +111,30 @@
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  "has_personas": true,
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  "category_raw": "fintech"
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  },
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+ {
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+ "id": "591",
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+ "primary_color_hex": "#ff8000",
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+ "category": "consumer-tech",
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+ "visual_theme": "591房屋交易網 (591 Fang Wu — Taiwan's dominant property marketplace) is a dense, information-first real-estate platform where practical utility overrides aesthetic refinement. The canvas is pure white (`#ffffff`) with warm grey text (`#4a4a4a`) and a single unmista",
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+ "voice_fingerprint": {
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+ "register": "consumer-tech",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "bold",
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+ "warm",
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+ "dark",
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+ "minimal"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "consumer-tech"
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+ },
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  {
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  "id": "91app",
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  "primary_color_hex": "#061C3D",
@@ -268,6 +292,30 @@
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  "has_personas": true,
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  "category_raw": "Consumer"
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  },
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+ {
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+ "id": "airbridge",
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+ "primary_color_hex": "#155dfc",
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+ "category": "marketing",
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+ "visual_theme": "Airbridge (에어브릿지), the cross-platform mobile measurement partner built by Seoul martech company AB180, presents itself as a precision instrument for marketers — a dark, data-room aesthetic that signals analytical seriousness rather than playful consumer warmth",
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+ "voice_fingerprint": {
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+ "register": "marketing",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "warm",
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+ "dark",
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+ "playful",
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+ "dense"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "marketing"
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+ },
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  {
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  "id": "airtable",
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  "primary_color_hex": "#1b61c9",
@@ -402,6 +450,54 @@
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  "has_personas": true,
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  "category_raw": "Consumer"
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  },
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+ {
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+ "id": "asana",
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+ "primary_color_hex": "#f06a6a",
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+ "category": "productivity",
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+ "visual_theme": "Asana's 2026 homepage presents a dramatic evolution from its iconic multi-dot, coral-drenched brand of the 2010s toward a high-contrast, near-monochromatic editorial system that still pulses with unexpected chromatic moments. The canvas is pure white (`#ffffff",
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+ "voice_fingerprint": {
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+ "register": "productivity",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "bold",
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+ "warm",
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+ "dark",
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+ "playful"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "productivity"
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+ },
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+ {
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+ "id": "asos",
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+ "primary_color_hex": "#2d2d2d",
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+ "category": "ecommerce",
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+ "visual_theme": "ASOS is one of the world's largest online fashion retailers, and its visual identity is built on a deliberate philosophy of stark editorial restraint. The canvas is pure white (`#ffffff`) — no colour tinting, no gradients — against which product photography do",
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+ "voice_fingerprint": {
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+ "register": "ecommerce",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "bold",
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+ "dark",
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+ "minimal",
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+ "dense"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "ecommerce"
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+ },
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  {
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  "id": "baemin",
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  "primary_color_hex": "#2AC1BC",
@@ -424,6 +520,30 @@
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  "has_personas": false,
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  "category_raw": "Consumer"
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  },
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+ {
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+ "id": "bahamut",
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+ "primary_color_hex": "#11aac1",
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+ "category": "consumer-tech",
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+ "visual_theme": "巴哈姆特 (Bahamut Gamer) is Taiwan's largest gaming and ACG (Anime, Comics, Games) community portal, and its visual design embodies the no-nonsense density of a community-first information hub that has served Taiwanese gamers since 1996. The page opens on a near-w",
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+ "voice_fingerprint": {
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+ "register": "consumer-tech",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "bold",
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+ "warm",
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+ "dark",
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+ "dense"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "consumer-tech"
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+ },
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  {
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  "id": "banksalad",
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  "primary_color_hex": "#04c584",
@@ -453,6 +573,54 @@
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  "has_personas": true,
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  "category_raw": "Fintech / Personal Finance Advisor"
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  },
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+ {
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+ "id": "bbc",
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+ "primary_color_hex": "#000000",
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+ "category": "consumer-tech",
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+ "visual_theme": "BBC's digital presence is the world's most visited public-service broadcaster website — a global newsroom that has built its design language around uncompromising clarity, accessibility-first principles, and the quiet authority of institutional black. The canv",
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+ "voice_fingerprint": {
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+ "register": "consumer-tech",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "bold",
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+ "warm",
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+ "dark",
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+ "flat"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "consumer-tech"
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+ },
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+ {
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+ "id": "bigin",
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+ "primary_color_hex": "#006fff",
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+ "category": "marketing",
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+ "visual_theme": "Bigin (빅인) is a Korean MarTech product — a full-funnel CRM marketing-automation platform built by Biginsight (빅인사이트) — and its marketing site reads like a confident SaaS dashboard turned outward: clean white canvas, one electric-blue action color, and a single",
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+ "voice_fingerprint": {
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+ "register": "marketing",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "clean",
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+ "bold",
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+ "warm",
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+ "dark"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "marketing"
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+ },
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  {
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  "id": "bilibili",
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  "primary_color_hex": "#FB7299",
@@ -596,6 +764,54 @@
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  "category_raw": "C2C Used Marketplace",
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  "country": "KR"
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  },
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+ {
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+ "id": "buzzvil",
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+ "primary_color_hex": "#f44336",
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+ "category": "marketing",
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+ "visual_theme": "Buzzvil (버즈빌) is Korea's reward-advertising and adtech platform, and its homepage reads like a confident, AI-forward product company rather than a media-buying middleman. The flagship surface (`www.buzzvil.com`) alternates two moods: bright, airy white (`#ffff",
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+ "voice_fingerprint": {
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+ "register": "marketing",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "bold",
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+ "warm",
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+ "dark",
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+ "dense"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "marketing"
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+ },
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+ {
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+ "id": "cafe24",
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+ "primary_color_hex": "#084fff",
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+ "category": "ecommerce",
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+ "visual_theme": "Cafe24 (카페24) is Korea's foundational e-commerce platform — the infrastructure that builds, operates, and markets a huge share of the country's online stores — and its 2026 marketing site reads like a confident, approachable SaaS product rather than the dense ",
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+ "voice_fingerprint": {
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+ "register": "ecommerce",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "bold",
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+ "warm",
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+ "dark",
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+ "minimal"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "ecommerce"
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+ },
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  {
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  "id": "cakeresume",
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  "primary_color_hex": "#13AB67",
@@ -726,6 +942,30 @@
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  "ds_name": "Bezier",
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  "ds_url": "https://github.com/channel-io/bezier-react"
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  },
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+ {
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+ "id": "chunghwa",
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+ "primary_color_hex": "#209cff",
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+ "category": "consumer-tech",
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+ "visual_theme": "Chunghwa Telecom (中華電信), Taiwan's largest and oldest telecommunications carrier, presents a digital brand anchored in a bold, accessible sky-blue — the same Chunghwa Blue (`#209cff`) that has identified the company since the era of state-owned telecoms. The ho",
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+ "voice_fingerprint": {
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+ "register": "consumer-tech",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "clean",
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+ "bold",
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+ "warm",
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+ "dark"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "consumer-tech"
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+ },
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  {
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  "id": "class101",
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  "primary_color_hex": "#FF5D00",
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  "has_personas": true,
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  "category_raw": "backend-devops"
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  },
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+ {
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+ "id": "codeit",
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+ "primary_color_hex": "#9933ff",
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+ "category": "education",
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+ "visual_theme": "Codeit (코드잇) is Korea's micro-learning-first IT education platform, and its homepage reads like a friendly, energetic consumer product rather than a dry e-learning portal. The canvas is pure white (`#ffffff`) broken up by soft cool-grey (`#f6f6f8`) and pale vi",
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+ "voice_fingerprint": {
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+ "register": "education",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "bold",
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+ "warm",
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+ "dark",
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+ "playful"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "education"
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+ },
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  {
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  "id": "cohere",
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  "primary_color_hex": "#1863dc",
@@ -1159,6 +1423,30 @@
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  "has_personas": true,
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  "category_raw": "ecommerce"
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  },
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+ {
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+ "id": "databricks",
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+ "primary_color_hex": "#FF3621",
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+ "category": "developer-tools",
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+ "visual_theme": "Databricks presents the visual language of high-stakes enterprise data infrastructure translated into confident, approachable design. The canvas opens on pure white (`#ffffff`) layered with deep teal headings (`#1B3139`) and accented by a single blazing red-or",
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+ "voice_fingerprint": {
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+ "register": "developer-tools",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "clean",
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+ "bold",
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+ "warm",
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+ "dark"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "developer-tools"
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+ },
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  {
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  "id": "datadog",
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  "primary_color_hex": "#632ca6",
@@ -1184,9 +1472,33 @@
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  "category_raw": "backend-devops"
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  },
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  {
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- "id": "dcard",
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- "primary_color_hex": "#3397cf",
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- "category": "Consumer",
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+ "id": "datarize",
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+ "primary_color_hex": "#f9ff91",
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+ "category": "marketing",
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+ "visual_theme": "Datarize (데이터라이즈) is a Korean e-commerce AI marketing-automation platform, and its site reads like a confident, product-led B2B SaaS that refuses to look like enterprise software. The canvas is pure white (`#ffffff`), broken up by cool-grey tinted panels (`#f2",
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+ "voice_fingerprint": {
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+ "register": "marketing",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "bold",
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+ "warm",
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+ "dark",
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+ "dense"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "marketing"
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+ },
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+ {
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+ "id": "dcard",
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+ "primary_color_hex": "#3397cf",
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+ "category": "Consumer",
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  "visual_theme": "Material Design adapted for East-Asian forum culture; deep teal-navy header framing light-gray content with white post cards.",
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  "voice_fingerprint": null,
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  "tone_keywords": [
@@ -1204,6 +1516,30 @@
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  "has_personas": false,
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  "category_raw": "social"
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  },
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+ {
1520
+ "id": "deliveroo",
1521
+ "primary_color_hex": "#00CCBC",
1522
+ "category": "consumer-tech",
1523
+ "visual_theme": "Deliveroo is the UK's leading food delivery platform, and its design identity centres on one of the most recognisable brand assets in consumer tech: the teal \"Roo\" kangaroo (`#00CCBC`). The visual system is built around a clean, energetic personality — white c",
1524
+ "voice_fingerprint": {
1525
+ "register": "consumer-tech",
1526
+ "sentence_length": "medium declarative",
1527
+ "metaphor_density": "low",
1528
+ "vocabulary_register": "brand-appropriate"
1529
+ },
1530
+ "tone_keywords": [
1531
+ "clean",
1532
+ "bold",
1533
+ "warm",
1534
+ "dark"
1535
+ ],
1536
+ "antipatterns": [
1537
+ "off-brand"
1538
+ ],
1539
+ "signature_motion": "See §15 Motion.",
1540
+ "has_personas": true,
1541
+ "category_raw": "consumer-tech"
1542
+ },
1207
1543
  {
1208
1544
  "id": "dell",
1209
1545
  "primary_color_hex": "#0076CE",
@@ -1363,6 +1699,30 @@
1363
1699
  "has_personas": true,
1364
1700
  "category_raw": "consumer-tech"
1365
1701
  },
1702
+ {
1703
+ "id": "doordash",
1704
+ "primary_color_hex": "#eb1700",
1705
+ "category": "consumer-tech",
1706
+ "visual_theme": "DoorDash's product surface is defined by a single, unmistakable decision: a vivid delivery-truck red (`#eb1700`) that functions as both brand identifier and every interactive element in the system. The page opens on a clean white canvas (`#ffffff`) with near-b",
1707
+ "voice_fingerprint": {
1708
+ "register": "consumer-tech",
1709
+ "sentence_length": "medium declarative",
1710
+ "metaphor_density": "low",
1711
+ "vocabulary_register": "brand-appropriate"
1712
+ },
1713
+ "tone_keywords": [
1714
+ "clean",
1715
+ "bold",
1716
+ "warm",
1717
+ "dark"
1718
+ ],
1719
+ "antipatterns": [
1720
+ "off-brand"
1721
+ ],
1722
+ "signature_motion": "See §15 Motion.",
1723
+ "has_personas": true,
1724
+ "category_raw": "consumer-tech"
1725
+ },
1366
1726
  {
1367
1727
  "id": "drnow",
1368
1728
  "primary_color_hex": "#FF8D00",
@@ -1443,6 +1803,30 @@
1443
1803
  "has_personas": true,
1444
1804
  "category_raw": "education"
1445
1805
  },
1806
+ {
1807
+ "id": "easywallet",
1808
+ "primary_color_hex": "#007bc6",
1809
+ "category": "fintech",
1810
+ "visual_theme": "EasyWallet (悠遊付) is Taiwan's leading mobile payment app, developed by EasyCard Corporation (悠遊卡股份有限公司). Its marketing website — `easywallet.easycard.com.tw` — projects a clean, modern, mobile-first personality that bridges the brand's public-transit roots with",
1811
+ "voice_fingerprint": {
1812
+ "register": "fintech",
1813
+ "sentence_length": "medium declarative",
1814
+ "metaphor_density": "low",
1815
+ "vocabulary_register": "brand-appropriate"
1816
+ },
1817
+ "tone_keywords": [
1818
+ "clean",
1819
+ "bold",
1820
+ "warm",
1821
+ "dark"
1822
+ ],
1823
+ "antipatterns": [
1824
+ "off-brand"
1825
+ ],
1826
+ "signature_motion": "See §15 Motion.",
1827
+ "has_personas": true,
1828
+ "category_raw": "fintech"
1829
+ },
1446
1830
  {
1447
1831
  "id": "elevenlabs",
1448
1832
  "primary_color_hex": "#ffffff",
@@ -1466,6 +1850,54 @@
1466
1850
  "has_personas": false,
1467
1851
  "category_raw": "ai"
1468
1852
  },
1853
+ {
1854
+ "id": "elice",
1855
+ "primary_color_hex": "#7353ea",
1856
+ "category": "education",
1857
+ "visual_theme": "Elice (엘리스) is Korea's \"AI Full Stack\" education company, and its design language splits cleanly across two surfaces that share one brand spine. The corporate site (`elice.io`) is calm, editorial, and almost monochrome: a pure white (`#ffffff`) canvas, deep na",
1858
+ "voice_fingerprint": {
1859
+ "register": "education",
1860
+ "sentence_length": "medium declarative",
1861
+ "metaphor_density": "low",
1862
+ "vocabulary_register": "brand-appropriate"
1863
+ },
1864
+ "tone_keywords": [
1865
+ "clean",
1866
+ "warm",
1867
+ "dark",
1868
+ "dense"
1869
+ ],
1870
+ "antipatterns": [
1871
+ "off-brand"
1872
+ ],
1873
+ "signature_motion": "See §15 Motion.",
1874
+ "has_personas": true,
1875
+ "category_raw": "education"
1876
+ },
1877
+ {
1878
+ "id": "esunbank",
1879
+ "primary_color_hex": "#00a19b",
1880
+ "category": "fintech",
1881
+ "visual_theme": "E.SUN Bank (玉山銀行) is Taiwan's most digital-forward commercial bank, and its official website — esunbank.com — channels that reputation into a design language that is clean, credentialed, and warmly approachable without feeling corporate-cold. The canvas is pur",
1882
+ "voice_fingerprint": {
1883
+ "register": "fintech",
1884
+ "sentence_length": "medium declarative",
1885
+ "metaphor_density": "low",
1886
+ "vocabulary_register": "brand-appropriate"
1887
+ },
1888
+ "tone_keywords": [
1889
+ "clean",
1890
+ "bold",
1891
+ "warm",
1892
+ "dark"
1893
+ ],
1894
+ "antipatterns": [
1895
+ "off-brand"
1896
+ ],
1897
+ "signature_motion": "See §15 Motion.",
1898
+ "has_personas": true,
1899
+ "category_raw": "fintech"
1900
+ },
1469
1901
  {
1470
1902
  "id": "expo",
1471
1903
  "primary_color_hex": "#000000",
@@ -1488,6 +1920,30 @@
1488
1920
  "has_personas": false,
1489
1921
  "category_raw": "developer-tools"
1490
1922
  },
1923
+ {
1924
+ "id": "farfetch",
1925
+ "primary_color_hex": "#222222",
1926
+ "category": "ecommerce",
1927
+ "visual_theme": "Farfetch is the global luxury fashion marketplace, and its homepage is engineered to disappear behind the products it sells. The canvas is pure white (`#ffffff`) with all text, navigation, and interactions in jet-black Carbon (`#222222`) — a binary monochrome ",
1928
+ "voice_fingerprint": {
1929
+ "register": "ecommerce",
1930
+ "sentence_length": "medium declarative",
1931
+ "metaphor_density": "low",
1932
+ "vocabulary_register": "brand-appropriate"
1933
+ },
1934
+ "tone_keywords": [
1935
+ "clean",
1936
+ "dark",
1937
+ "minimal",
1938
+ "flat"
1939
+ ],
1940
+ "antipatterns": [
1941
+ "off-brand"
1942
+ ],
1943
+ "signature_motion": "See §15 Motion.",
1944
+ "has_personas": true,
1945
+ "category_raw": "ecommerce"
1946
+ },
1491
1947
  {
1492
1948
  "id": "fastcampus",
1493
1949
  "primary_color_hex": "#fc1c49",
@@ -1686,6 +2142,30 @@
1686
2142
  "has_personas": false,
1687
2143
  "category_raw": "saas"
1688
2144
  },
2145
+ {
2146
+ "id": "fubon",
2147
+ "primary_color_hex": "#0093c1",
2148
+ "category": "fintech",
2149
+ "visual_theme": "Fubon Financial Holding (富邦金控) and its flagship retail arm Taipei Fubon Bank (台北富邦銀行) share a design language built on trust, approachability, and Taiwanese banking heritage. The canvas is clean white (`#ffffff`) underpinned by a confident, mid-range blue — `#",
2150
+ "voice_fingerprint": {
2151
+ "register": "fintech",
2152
+ "sentence_length": "medium declarative",
2153
+ "metaphor_density": "low",
2154
+ "vocabulary_register": "brand-appropriate"
2155
+ },
2156
+ "tone_keywords": [
2157
+ "clean",
2158
+ "bold",
2159
+ "warm",
2160
+ "dark"
2161
+ ],
2162
+ "antipatterns": [
2163
+ "off-brand"
2164
+ ],
2165
+ "signature_motion": "See §15 Motion.",
2166
+ "has_personas": true,
2167
+ "category_raw": "fintech"
2168
+ },
1689
2169
  {
1690
2170
  "id": "fugle",
1691
2171
  "primary_color_hex": "#f4af1c",
@@ -1739,6 +2219,30 @@
1739
2219
  "has_personas": true,
1740
2220
  "category_raw": "consumer-tech"
1741
2221
  },
2222
+ {
2223
+ "id": "furiosaai",
2224
+ "primary_color_hex": "#e21500",
2225
+ "category": "ai",
2226
+ "visual_theme": "FuriosaAI (퓨리오사AI) is the Seoul-based AI-chip company behind the RNGD inference accelerator, and its site reads like a hardware company that hired a type foundry: industrial, high-contrast, and confident without a single gradient-soaked cliche of the GPU era. ",
2227
+ "voice_fingerprint": {
2228
+ "register": "ai",
2229
+ "sentence_length": "medium declarative",
2230
+ "metaphor_density": "low",
2231
+ "vocabulary_register": "brand-appropriate"
2232
+ },
2233
+ "tone_keywords": [
2234
+ "bold",
2235
+ "warm",
2236
+ "dark",
2237
+ "dense"
2238
+ ],
2239
+ "antipatterns": [
2240
+ "off-brand"
2241
+ ],
2242
+ "signature_motion": "See §15 Motion.",
2243
+ "has_personas": true,
2244
+ "category_raw": "ai"
2245
+ },
1742
2246
  {
1743
2247
  "id": "gangnamunni",
1744
2248
  "primary_color_hex": "#d54300",
@@ -1986,6 +2490,78 @@
1986
2490
  "has_personas": true,
1987
2491
  "category_raw": "consumer-tech"
1988
2492
  },
2493
+ {
2494
+ "id": "goorm",
2495
+ "primary_color_hex": "#2a72e5",
2496
+ "category": "education",
2497
+ "visual_theme": "goorm (구름, \"cloud\" in Korean) is Korea's developer-experience company — a cloud IDE, an AI-education platform, and a coding-test suite — and its surfaces read like calm, engineered software documentation rather than a hard-sell SaaS pitch. The canvas is pure w",
2498
+ "voice_fingerprint": {
2499
+ "register": "education",
2500
+ "sentence_length": "medium declarative",
2501
+ "metaphor_density": "low",
2502
+ "vocabulary_register": "brand-appropriate"
2503
+ },
2504
+ "tone_keywords": [
2505
+ "bold",
2506
+ "warm",
2507
+ "dark",
2508
+ "dense"
2509
+ ],
2510
+ "antipatterns": [
2511
+ "off-brand"
2512
+ ],
2513
+ "signature_motion": "See §15 Motion.",
2514
+ "has_personas": true,
2515
+ "category_raw": "education"
2516
+ },
2517
+ {
2518
+ "id": "govuk",
2519
+ "primary_color_hex": "#1d70b8",
2520
+ "category": "government",
2521
+ "visual_theme": "GOV.UK is the UK government's central digital platform — and its design system is one of the world's most influential public-sector design systems. The aesthetic is unmistakably utilitarian and accessibility-first: pure white (`#ffffff`) canvas with near-black",
2522
+ "voice_fingerprint": {
2523
+ "register": "government",
2524
+ "sentence_length": "medium declarative",
2525
+ "metaphor_density": "low",
2526
+ "vocabulary_register": "brand-appropriate"
2527
+ },
2528
+ "tone_keywords": [
2529
+ "bold",
2530
+ "warm",
2531
+ "dark",
2532
+ "flat"
2533
+ ],
2534
+ "antipatterns": [
2535
+ "off-brand"
2536
+ ],
2537
+ "signature_motion": "See §15 Motion.",
2538
+ "has_personas": true,
2539
+ "category_raw": "government"
2540
+ },
2541
+ {
2542
+ "id": "greencar",
2543
+ "primary_color_hex": "#00c88c",
2544
+ "category": "automotive",
2545
+ "visual_theme": "Greencar (그린카) is Korea's pioneer car-sharing service — now a Lotte Rental brand — and its official site reads like a calm, editorial corporate-mobility surface rather than a transactional booking app. The canvas is pure white (`#ffffff`) broken by full-bleed ",
2546
+ "voice_fingerprint": {
2547
+ "register": "automotive",
2548
+ "sentence_length": "medium declarative",
2549
+ "metaphor_density": "low",
2550
+ "vocabulary_register": "brand-appropriate"
2551
+ },
2552
+ "tone_keywords": [
2553
+ "clean",
2554
+ "dark",
2555
+ "dense",
2556
+ "flat"
2557
+ ],
2558
+ "antipatterns": [
2559
+ "off-brand"
2560
+ ],
2561
+ "signature_motion": "See §15 Motion.",
2562
+ "has_personas": true,
2563
+ "category_raw": "automotive"
2564
+ },
1989
2565
  {
1990
2566
  "id": "greenvines",
1991
2567
  "primary_color_hex": "#002d18",
@@ -2064,6 +2640,30 @@
2064
2640
  "has_personas": true,
2065
2641
  "category_raw": "live commerce / mobile shopping"
2066
2642
  },
2643
+ {
2644
+ "id": "hackle",
2645
+ "primary_color_hex": "#0065ff",
2646
+ "category": "developer-tools",
2647
+ "visual_theme": "Hackle (핵클) is a Korean developer-and-growth platform — an \"올인원 AI 그로스 플랫폼\" (all-in-one AI growth platform) bundling A/B testing, feature flags, CRM marketing, and product analytics into one dashboard. Its marketing surface reads like a confident, clean SaaS c",
2648
+ "voice_fingerprint": {
2649
+ "register": "developer-tools",
2650
+ "sentence_length": "medium declarative",
2651
+ "metaphor_density": "low",
2652
+ "vocabulary_register": "brand-appropriate"
2653
+ },
2654
+ "tone_keywords": [
2655
+ "clean",
2656
+ "bold",
2657
+ "warm",
2658
+ "dark"
2659
+ ],
2660
+ "antipatterns": [
2661
+ "off-brand"
2662
+ ],
2663
+ "signature_motion": "See §15 Motion.",
2664
+ "has_personas": true,
2665
+ "category_raw": "developer-tools"
2666
+ },
2067
2667
  {
2068
2668
  "id": "hahow",
2069
2669
  "primary_color_hex": "#00CCB4",
@@ -2093,6 +2693,30 @@
2093
2693
  "has_personas": true,
2094
2694
  "category_raw": "education / EdTech course marketplace"
2095
2695
  },
2696
+ {
2697
+ "id": "hana",
2698
+ "primary_color_hex": "#00a39f",
2699
+ "category": "fintech",
2700
+ "visual_theme": "하나은행 (Hana Bank, KEB Hana Bank) presents a mature, institutional fintech aesthetic grounded in a signature **Hana Mint teal** (`#00a39f`) — a medium-dark, slightly warm teal that anchors every brand touchpoint from the homepage hero carousel to product card ac",
2701
+ "voice_fingerprint": {
2702
+ "register": "fintech",
2703
+ "sentence_length": "medium declarative",
2704
+ "metaphor_density": "low",
2705
+ "vocabulary_register": "brand-appropriate"
2706
+ },
2707
+ "tone_keywords": [
2708
+ "clean",
2709
+ "bold",
2710
+ "warm",
2711
+ "dark"
2712
+ ],
2713
+ "antipatterns": [
2714
+ "off-brand"
2715
+ ],
2716
+ "signature_motion": "See §15 Motion.",
2717
+ "has_personas": true,
2718
+ "category_raw": "fintech"
2719
+ },
2096
2720
  {
2097
2721
  "id": "hashicorp",
2098
2722
  "primary_color_hex": "#000000",
@@ -2217,6 +2841,54 @@
2217
2841
  "has_personas": true,
2218
2842
  "category_raw": "consumer-tech"
2219
2843
  },
2844
+ {
2845
+ "id": "hubspot",
2846
+ "primary_color_hex": "#ff4800",
2847
+ "category": "marketing",
2848
+ "visual_theme": "HubSpot's homepage is a warm, modern marketing platform — approachable and energetic without sacrificing professionalism. The page opens on a canvas cream background (`#fcfcfa`), a softly warmed white that reads organic and friendly rather than clinical. The p",
2849
+ "voice_fingerprint": {
2850
+ "register": "marketing",
2851
+ "sentence_length": "medium declarative",
2852
+ "metaphor_density": "low",
2853
+ "vocabulary_register": "brand-appropriate"
2854
+ },
2855
+ "tone_keywords": [
2856
+ "warm",
2857
+ "dark",
2858
+ "minimal",
2859
+ "editorial"
2860
+ ],
2861
+ "antipatterns": [
2862
+ "off-brand"
2863
+ ],
2864
+ "signature_motion": "See §15 Motion.",
2865
+ "has_personas": true,
2866
+ "category_raw": "marketing"
2867
+ },
2868
+ {
2869
+ "id": "hwahae",
2870
+ "primary_color_hex": "#00d5ce",
2871
+ "category": "consumer-tech",
2872
+ "visual_theme": "Hwahae (화해) is Korea's dominant cosmetics-review and ingredient-analysis platform, and its product web reads like a clean, content-dense beauty index rather than a glossy brand microsite. The canvas is a soft neutral grey (`#f7f7f7`) layered over pure white (`",
2873
+ "voice_fingerprint": {
2874
+ "register": "consumer-tech",
2875
+ "sentence_length": "medium declarative",
2876
+ "metaphor_density": "low",
2877
+ "vocabulary_register": "brand-appropriate"
2878
+ },
2879
+ "tone_keywords": [
2880
+ "clean",
2881
+ "bold",
2882
+ "dark",
2883
+ "minimal"
2884
+ ],
2885
+ "antipatterns": [
2886
+ "off-brand"
2887
+ ],
2888
+ "signature_motion": "See §15 Motion.",
2889
+ "has_personas": true,
2890
+ "category_raw": "consumer-tech"
2891
+ },
2220
2892
  {
2221
2893
  "id": "hyperconnect",
2222
2894
  "primary_color_hex": "#00dd99",
@@ -2241,6 +2913,30 @@
2241
2913
  "has_personas": true,
2242
2914
  "category_raw": "consumer-tech"
2243
2915
  },
2916
+ {
2917
+ "id": "hyundai",
2918
+ "primary_color_hex": "#002c5f",
2919
+ "category": "automotive",
2920
+ "visual_theme": "현대자동차 (Hyundai Motor Company) presents a design language that is resolutely automotive and precision-engineered — a digital expression of its \"Sensuous Sportiness\" brand philosophy. The homepage opens on a near-white canvas (`#ffffff`) alternating with a warm ",
2921
+ "voice_fingerprint": {
2922
+ "register": "automotive",
2923
+ "sentence_length": "medium declarative",
2924
+ "metaphor_density": "low",
2925
+ "vocabulary_register": "brand-appropriate"
2926
+ },
2927
+ "tone_keywords": [
2928
+ "clean",
2929
+ "bold",
2930
+ "warm",
2931
+ "dark"
2932
+ ],
2933
+ "antipatterns": [
2934
+ "off-brand"
2935
+ ],
2936
+ "signature_motion": "See §15 Motion.",
2937
+ "has_personas": true,
2938
+ "category_raw": "automotive"
2939
+ },
2244
2940
  {
2245
2941
  "id": "hyundaicard",
2246
2942
  "primary_color_hex": "#000000",
@@ -2321,6 +3017,30 @@
2321
3017
  "has_personas": true,
2322
3018
  "category_raw": "restaurant-saas-pos"
2323
3019
  },
3020
+ {
3021
+ "id": "icook",
3022
+ "primary_color_hex": "#f04646",
3023
+ "category": "consumer-tech",
3024
+ "visual_theme": "iCook (愛料理) is Taiwan's largest recipe and cooking community platform, built by Polydice Inc. since 2011. Its design language radiates the warmth and approachability of home cooking — warm neutrals, a coral-red brand accent, and generous food photography take ",
3025
+ "voice_fingerprint": {
3026
+ "register": "consumer-tech",
3027
+ "sentence_length": "medium declarative",
3028
+ "metaphor_density": "low",
3029
+ "vocabulary_register": "brand-appropriate"
3030
+ },
3031
+ "tone_keywords": [
3032
+ "clean",
3033
+ "warm",
3034
+ "dark",
3035
+ "flat"
3036
+ ],
3037
+ "antipatterns": [
3038
+ "off-brand"
3039
+ ],
3040
+ "signature_motion": "See §15 Motion.",
3041
+ "has_personas": true,
3042
+ "category_raw": "consumer-tech"
3043
+ },
2324
3044
  {
2325
3045
  "id": "iicombined",
2326
3046
  "primary_color_hex": "#111111",
@@ -2408,6 +3128,30 @@
2408
3128
  "category_raw": "EdTech / Online Courses",
2409
3129
  "country": "KR"
2410
3130
  },
3131
+ {
3132
+ "id": "instacart",
3133
+ "primary_color_hex": "#108910",
3134
+ "category": "ecommerce",
3135
+ "visual_theme": "Instacart's product UI is defined by a confident, utilitarian clarity: a white canvas (`#ffffff`) with a soft cool-grey surface (`#F6F7F8`) for secondary zones, and a single saturated green (`#108910`) that functions as both brand signal and primary action col",
3136
+ "voice_fingerprint": {
3137
+ "register": "ecommerce",
3138
+ "sentence_length": "medium declarative",
3139
+ "metaphor_density": "low",
3140
+ "vocabulary_register": "brand-appropriate"
3141
+ },
3142
+ "tone_keywords": [
3143
+ "clean",
3144
+ "warm",
3145
+ "dark",
3146
+ "dense"
3147
+ ],
3148
+ "antipatterns": [
3149
+ "off-brand"
3150
+ ],
3151
+ "signature_motion": "See §15 Motion.",
3152
+ "has_personas": true,
3153
+ "category_raw": "ecommerce"
3154
+ },
2411
3155
  {
2412
3156
  "id": "intercom",
2413
3157
  "primary_color_hex": "#ff5600",
@@ -2426,6 +3170,30 @@
2426
3170
  "has_personas": false,
2427
3171
  "category_raw": "customer service / AI helpdesk SaaS"
2428
3172
  },
3173
+ {
3174
+ "id": "ipassmoney",
3175
+ "primary_color_hex": "#53b232",
3176
+ "category": "fintech",
3177
+ "visual_theme": "iPASS MONEY (一卡通 MONEY) is Taiwan's integrated e-wallet and transit card management platform operated by iPASS Corporation (一卡通票證股份有限公司). Its visual identity is rooted in an energetic, nature-connected green — a hue that bridges the civic trust of public trans",
3178
+ "voice_fingerprint": {
3179
+ "register": "fintech",
3180
+ "sentence_length": "medium declarative",
3181
+ "metaphor_density": "low",
3182
+ "vocabulary_register": "brand-appropriate"
3183
+ },
3184
+ "tone_keywords": [
3185
+ "clean",
3186
+ "bold",
3187
+ "dark",
3188
+ "flat"
3189
+ ],
3190
+ "antipatterns": [
3191
+ "off-brand"
3192
+ ],
3193
+ "signature_motion": "See §15 Motion.",
3194
+ "has_personas": true,
3195
+ "category_raw": "fintech"
3196
+ },
2429
3197
  {
2430
3198
  "id": "jandi",
2431
3199
  "primary_color_hex": "#00c473",
@@ -2572,6 +3340,30 @@
2572
3340
  "has_personas": true,
2573
3341
  "category_raw": "internet-only bank"
2574
3342
  },
3343
+ {
3344
+ "id": "kakaopage",
3345
+ "primary_color_hex": "#ffd618",
3346
+ "category": "consumer-tech",
3347
+ "visual_theme": "카카오페이지 (KakaoPage) is Kakao Entertainment's flagship webtoon and web-novel platform, and its interface is built around one governing tension: immersive visual content deserves a near-invisible UI frame. The canvas is pure white (`#ffffff`) with pure black (`#0",
3348
+ "voice_fingerprint": {
3349
+ "register": "consumer-tech",
3350
+ "sentence_length": "medium declarative",
3351
+ "metaphor_density": "low",
3352
+ "vocabulary_register": "brand-appropriate"
3353
+ },
3354
+ "tone_keywords": [
3355
+ "bold",
3356
+ "warm",
3357
+ "dark",
3358
+ "flat"
3359
+ ],
3360
+ "antipatterns": [
3361
+ "off-brand"
3362
+ ],
3363
+ "signature_motion": "See §15 Motion.",
3364
+ "has_personas": true,
3365
+ "category_raw": "consumer-tech"
3366
+ },
2575
3367
  {
2576
3368
  "id": "kakaopay",
2577
3369
  "primary_color_hex": "#FFEB00",
@@ -2654,17 +3446,65 @@
2654
3446
  "category_raw": "consumer / hyperlocal marketplace"
2655
3447
  },
2656
3448
  {
2657
- "id": "kbank",
2658
- "primary_color_hex": "#0046ff",
2659
- "category": "Fintech",
2660
- "visual_theme": "Neobank minimal — electric blue CTA on near-white, font-size:0 image-replacement H1, fixed 1280px desktop, no landmark a11y.",
3449
+ "id": "kbank",
3450
+ "primary_color_hex": "#0046ff",
3451
+ "category": "Fintech",
3452
+ "visual_theme": "Neobank minimal — electric blue CTA on near-white, font-size:0 image-replacement H1, fixed 1280px desktop, no landmark a11y.",
3453
+ "voice_fingerprint": {
3454
+ "register": "trustworthy-direct"
3455
+ },
3456
+ "signature_motion": "Subtle button press depth change; modal entry fade-in 200ms.",
3457
+ "has_personas": true,
3458
+ "category_raw": "Internet-only Bank",
3459
+ "country": "KR"
3460
+ },
3461
+ {
3462
+ "id": "kbpay",
3463
+ "primary_color_hex": "#FFCC00",
3464
+ "category": "fintech",
3465
+ "visual_theme": "KB Pay (KB페이) is KB Kookmin Card's flagship mobile payment platform — the unified gateway to Korea's largest credit card network wrapped in KB Financial Group's signature warm yellow identity. The visual system opens on a clean white canvas (`#FFFFFF`) with th",
3466
+ "voice_fingerprint": {
3467
+ "register": "fintech",
3468
+ "sentence_length": "medium declarative",
3469
+ "metaphor_density": "low",
3470
+ "vocabulary_register": "brand-appropriate"
3471
+ },
3472
+ "tone_keywords": [
3473
+ "clean",
3474
+ "warm",
3475
+ "dark",
3476
+ "dense"
3477
+ ],
3478
+ "antipatterns": [
3479
+ "off-brand"
3480
+ ],
3481
+ "signature_motion": "See §15 Motion.",
3482
+ "has_personas": true,
3483
+ "category_raw": "fintech"
3484
+ },
3485
+ {
3486
+ "id": "kcd",
3487
+ "primary_color_hex": "#2d91ff",
3488
+ "category": "fintech",
3489
+ "visual_theme": "Korea Credit Data (한국신용데이터) is the SME-fintech company behind 캐시노트 (CashNote), Korea's most widely used business-management platform for small-business owners (사장님), and its surfaces read like calm, data-grade financial software rather than a loud consumer app",
2661
3490
  "voice_fingerprint": {
2662
- "register": "trustworthy-direct"
3491
+ "register": "fintech",
3492
+ "sentence_length": "medium declarative",
3493
+ "metaphor_density": "low",
3494
+ "vocabulary_register": "brand-appropriate"
2663
3495
  },
2664
- "signature_motion": "Subtle button press depth change; modal entry fade-in 200ms.",
3496
+ "tone_keywords": [
3497
+ "bold",
3498
+ "warm",
3499
+ "dark",
3500
+ "dense"
3501
+ ],
3502
+ "antipatterns": [
3503
+ "off-brand"
3504
+ ],
3505
+ "signature_motion": "See §15 Motion.",
2665
3506
  "has_personas": true,
2666
- "category_raw": "Internet-only Bank",
2667
- "country": "KR"
3507
+ "category_raw": "fintech"
2668
3508
  },
2669
3509
  {
2670
3510
  "id": "kdan",
@@ -2695,6 +3535,30 @@
2695
3535
  "has_personas": true,
2696
3536
  "category_raw": "productivity / document-workflow SaaS"
2697
3537
  },
3538
+ {
3539
+ "id": "kia",
3540
+ "primary_color_hex": "#05141f",
3541
+ "category": "automotive",
3542
+ "visual_theme": "Kia's digital presence since the 2021 global rebrand (\"Movement that inspires\") is a study in automotive restraint — an identity that lets the vehicles breathe rather than compete with the interface chrome. The canvas is pure white (`#ffffff`) broken only by a",
3543
+ "voice_fingerprint": {
3544
+ "register": "automotive",
3545
+ "sentence_length": "medium declarative",
3546
+ "metaphor_density": "low",
3547
+ "vocabulary_register": "brand-appropriate"
3548
+ },
3549
+ "tone_keywords": [
3550
+ "clean",
3551
+ "bold",
3552
+ "warm",
3553
+ "dark"
3554
+ ],
3555
+ "antipatterns": [
3556
+ "off-brand"
3557
+ ],
3558
+ "signature_motion": "See §15 Motion.",
3559
+ "has_personas": true,
3560
+ "category_raw": "automotive"
3561
+ },
2698
3562
  {
2699
3563
  "id": "kintone",
2700
3564
  "primary_color_hex": "#ef3f24",
@@ -2928,6 +3792,54 @@
2928
3792
  "has_personas": true,
2929
3793
  "category_raw": "premium grocery / dawn delivery"
2930
3794
  },
3795
+ {
3796
+ "id": "kyobobook",
3797
+ "primary_color_hex": "#5055b1",
3798
+ "category": "ecommerce",
3799
+ "visual_theme": "Kyobo Book Centre (교보문고) is Korea's largest and oldest book retailer, and its digital storefront reads exactly like its physical flagship: a calm, content-first reading room where the merchandise — books — does the talking. The interface is built on a near-inv",
3800
+ "voice_fingerprint": {
3801
+ "register": "ecommerce",
3802
+ "sentence_length": "medium declarative",
3803
+ "metaphor_density": "low",
3804
+ "vocabulary_register": "brand-appropriate"
3805
+ },
3806
+ "tone_keywords": [
3807
+ "bold",
3808
+ "warm",
3809
+ "dark",
3810
+ "dense"
3811
+ ],
3812
+ "antipatterns": [
3813
+ "off-brand"
3814
+ ],
3815
+ "signature_motion": "See §15 Motion.",
3816
+ "has_personas": true,
3817
+ "category_raw": "ecommerce"
3818
+ },
3819
+ {
3820
+ "id": "lablup",
3821
+ "primary_color_hex": "#28ab6c",
3822
+ "category": "backend-devops",
3823
+ "visual_theme": "Lablup (래블업) is the Korean AI-infrastructure company behind Backend.AI, and its homepage reads like a piece of confident systems software given a calm editorial skin — \"Make AI infrastructure accessible\" stated plainly, with no hype chrome. The defining move i",
3824
+ "voice_fingerprint": {
3825
+ "register": "backend-devops",
3826
+ "sentence_length": "medium declarative",
3827
+ "metaphor_density": "low",
3828
+ "vocabulary_register": "brand-appropriate"
3829
+ },
3830
+ "tone_keywords": [
3831
+ "bold",
3832
+ "dark",
3833
+ "dense",
3834
+ "flat"
3835
+ ],
3836
+ "antipatterns": [
3837
+ "off-brand"
3838
+ ],
3839
+ "signature_motion": "See §15 Motion.",
3840
+ "has_personas": true,
3841
+ "category_raw": "backend-devops"
3842
+ },
2931
3843
  {
2932
3844
  "id": "laftel",
2933
3845
  "primary_color_hex": "#816BFF",
@@ -3029,6 +3941,30 @@
3029
3941
  "has_personas": true,
3030
3942
  "category_raw": "fintech"
3031
3943
  },
3944
+ {
3945
+ "id": "lemonbase",
3946
+ "primary_color_hex": "#328af6",
3947
+ "category": "saas",
3948
+ "visual_theme": "Lemonbase (레몬베이스) is a Korean HR SaaS for performance management — evaluation, goals/OKR, 1:1s, and engagement surveys — and its marketing site reads like a calm, confident enterprise product rather than a noisy growth-hack landing page. The canvas is pure whi",
3949
+ "voice_fingerprint": {
3950
+ "register": "saas",
3951
+ "sentence_length": "medium declarative",
3952
+ "metaphor_density": "low",
3953
+ "vocabulary_register": "brand-appropriate"
3954
+ },
3955
+ "tone_keywords": [
3956
+ "bold",
3957
+ "warm",
3958
+ "dark",
3959
+ "dense"
3960
+ ],
3961
+ "antipatterns": [
3962
+ "off-brand"
3963
+ ],
3964
+ "signature_motion": "See §15 Motion.",
3965
+ "has_personas": true,
3966
+ "category_raw": "saas"
3967
+ },
3032
3968
  {
3033
3969
  "id": "lezhin",
3034
3970
  "primary_color_hex": "#eb0014",
@@ -3109,6 +4045,30 @@
3109
4045
  "has_personas": true,
3110
4046
  "category_raw": "developer tools / project management SaaS"
3111
4047
  },
4048
+ {
4049
+ "id": "liner",
4050
+ "primary_color_hex": "#197b2e",
4051
+ "category": "ai",
4052
+ "visual_theme": "Liner (라이너) is a Korean AI startup that began as a web highlighter and has evolved into an AI-powered search and research copilot serving 11M+ professionals. Its homepage embodies a quiet authority: a near-white canvas (`#ffffff`) punctuated by a signature Lin",
4053
+ "voice_fingerprint": {
4054
+ "register": "ai",
4055
+ "sentence_length": "medium declarative",
4056
+ "metaphor_density": "low",
4057
+ "vocabulary_register": "brand-appropriate"
4058
+ },
4059
+ "tone_keywords": [
4060
+ "bold",
4061
+ "warm",
4062
+ "dark",
4063
+ "flat"
4064
+ ],
4065
+ "antipatterns": [
4066
+ "off-brand"
4067
+ ],
4068
+ "signature_motion": "See §15 Motion.",
4069
+ "has_personas": true,
4070
+ "category_raw": "ai"
4071
+ },
3112
4072
  {
3113
4073
  "id": "loom",
3114
4074
  "primary_color_hex": "#1868db",
@@ -3218,6 +4178,30 @@
3218
4178
  "has_personas": true,
3219
4179
  "category_raw": "marketing"
3220
4180
  },
4181
+ {
4182
+ "id": "makinarocks",
4183
+ "primary_color_hex": "#2b2b3b",
4184
+ "category": "ai",
4185
+ "visual_theme": "MakinaRocks (마키나락스) is Korea's industrial-AI (\"Physical AI\") company, and its website reads like an engineering instrument panel rendered with editorial restraint — confident, almost monochrome, and built to signal precision rather than consumer flash. The can",
4186
+ "voice_fingerprint": {
4187
+ "register": "ai",
4188
+ "sentence_length": "medium declarative",
4189
+ "metaphor_density": "low",
4190
+ "vocabulary_register": "brand-appropriate"
4191
+ },
4192
+ "tone_keywords": [
4193
+ "bold",
4194
+ "dark",
4195
+ "minimal",
4196
+ "dense"
4197
+ ],
4198
+ "antipatterns": [
4199
+ "off-brand"
4200
+ ],
4201
+ "signature_motion": "See §15 Motion.",
4202
+ "has_personas": true,
4203
+ "category_raw": "ai"
4204
+ },
3221
4205
  {
3222
4206
  "id": "mastercard",
3223
4207
  "primary_color_hex": "#EB001B",
@@ -3675,6 +4659,54 @@
3675
4659
  "has_personas": false,
3676
4660
  "category_raw": "developer database"
3677
4661
  },
4662
+ {
4663
+ "id": "monzo",
4664
+ "primary_color_hex": "#ff4f40",
4665
+ "category": "fintech",
4666
+ "visual_theme": "Monzo is the UK's most recognisable neobank, and its visual identity is built around one audacious choice: a single saturated Hot Coral (`#ff4f40`) on a canvas that is otherwise nearly achromatic. The homepage opens on pure white (`#ffffff`) with a deep Midnig",
4667
+ "voice_fingerprint": {
4668
+ "register": "fintech",
4669
+ "sentence_length": "medium declarative",
4670
+ "metaphor_density": "low",
4671
+ "vocabulary_register": "brand-appropriate"
4672
+ },
4673
+ "tone_keywords": [
4674
+ "clean",
4675
+ "bold",
4676
+ "warm",
4677
+ "dark"
4678
+ ],
4679
+ "antipatterns": [
4680
+ "off-brand"
4681
+ ],
4682
+ "signature_motion": "See §15 Motion.",
4683
+ "has_personas": true,
4684
+ "category_raw": "fintech"
4685
+ },
4686
+ {
4687
+ "id": "moreh",
4688
+ "primary_color_hex": "#ff5700",
4689
+ "category": "backend-devops",
4690
+ "visual_theme": "Moreh (모레) builds inference software that frees large language models from a single GPU vendor, and its homepage carries that same posture of disciplined, vendor-neutral engineering. The system is built on a warm near-black ink (`#050403`) rather than pure bla",
4691
+ "voice_fingerprint": {
4692
+ "register": "backend-devops",
4693
+ "sentence_length": "medium declarative",
4694
+ "metaphor_density": "low",
4695
+ "vocabulary_register": "brand-appropriate"
4696
+ },
4697
+ "tone_keywords": [
4698
+ "bold",
4699
+ "warm",
4700
+ "dark",
4701
+ "dense"
4702
+ ],
4703
+ "antipatterns": [
4704
+ "off-brand"
4705
+ ],
4706
+ "signature_motion": "See §15 Motion.",
4707
+ "has_personas": true,
4708
+ "category_raw": "backend-devops"
4709
+ },
3678
4710
  {
3679
4711
  "id": "moze",
3680
4712
  "primary_color_hex": "#ff367c",
@@ -3841,6 +4873,30 @@
3841
4873
  "has_personas": true,
3842
4874
  "category_raw": "portal / search"
3843
4875
  },
4876
+ {
4877
+ "id": "naverpay",
4878
+ "primary_color_hex": "#09aa5c",
4879
+ "category": "fintech",
4880
+ "visual_theme": "Naver Pay (네이버페이) is Korea's dominant payment platform, embedded across the Naver super-app ecosystem — spanning shopping, booking, banking, and loyalty. Its visual language reflects that scale: a system engineered to be instantly recognizable in every merchan",
4881
+ "voice_fingerprint": {
4882
+ "register": "fintech",
4883
+ "sentence_length": "medium declarative",
4884
+ "metaphor_density": "low",
4885
+ "vocabulary_register": "brand-appropriate"
4886
+ },
4887
+ "tone_keywords": [
4888
+ "clean",
4889
+ "bold",
4890
+ "warm",
4891
+ "dark"
4892
+ ],
4893
+ "antipatterns": [
4894
+ "off-brand"
4895
+ ],
4896
+ "signature_motion": "See §15 Motion.",
4897
+ "has_personas": true,
4898
+ "category_raw": "fintech"
4899
+ },
3844
4900
  {
3845
4901
  "id": "naverwebtoon",
3846
4902
  "primary_color_hex": "#00DC64",
@@ -3896,6 +4952,30 @@
3896
4952
  "has_personas": true,
3897
4953
  "category_raw": "consumer-tech"
3898
4954
  },
4955
+ {
4956
+ "id": "neosapience",
4957
+ "primary_color_hex": "#fe7e43",
4958
+ "category": "ai",
4959
+ "visual_theme": "Neosapience (네오사피엔스) is the Korean generative-AI lab behind Typecast — emotionally expressive text-to-speech, voice cloning, and AI-avatar synthesis. Its identity lives across two deliberately different surfaces, and the split is the whole story. The corporate",
4960
+ "voice_fingerprint": {
4961
+ "register": "ai",
4962
+ "sentence_length": "medium declarative",
4963
+ "metaphor_density": "low",
4964
+ "vocabulary_register": "brand-appropriate"
4965
+ },
4966
+ "tone_keywords": [
4967
+ "warm",
4968
+ "playful",
4969
+ "minimal",
4970
+ "dense"
4971
+ ],
4972
+ "antipatterns": [
4973
+ "off-brand"
4974
+ ],
4975
+ "signature_motion": "See §15 Motion.",
4976
+ "has_personas": true,
4977
+ "category_raw": "ai"
4978
+ },
3899
4979
  {
3900
4980
  "id": "netflix",
3901
4981
  "primary_color_hex": "#E50914",
@@ -4039,15 +5119,39 @@
4039
5119
  "tone_keywords": [
4040
5120
  "bold",
4041
5121
  "warm",
4042
- "dark",
4043
- "playful"
5122
+ "dark",
5123
+ "playful"
5124
+ ],
5125
+ "antipatterns": [
5126
+ "off-brand"
5127
+ ],
5128
+ "signature_motion": "See §15 Motion.",
5129
+ "has_personas": true,
5130
+ "category_raw": "consumer-tech"
5131
+ },
5132
+ {
5133
+ "id": "nota",
5134
+ "primary_color_hex": "#3264f0",
5135
+ "category": "ai",
5136
+ "visual_theme": "Nota AI (노타) is a Korean on-device-AI company whose mission is, in its own words, \"Democratizing the use of AI\" — and the homepage stages that ambition as a confident, engineering-grade product site rather than a hype-driven startup splash. The hero opens on a",
5137
+ "voice_fingerprint": {
5138
+ "register": "ai",
5139
+ "sentence_length": "medium declarative",
5140
+ "metaphor_density": "low",
5141
+ "vocabulary_register": "brand-appropriate"
5142
+ },
5143
+ "tone_keywords": [
5144
+ "clean",
5145
+ "bold",
5146
+ "warm",
5147
+ "dark"
4044
5148
  ],
4045
5149
  "antipatterns": [
4046
5150
  "off-brand"
4047
5151
  ],
4048
5152
  "signature_motion": "See §15 Motion.",
4049
5153
  "has_personas": true,
4050
- "category_raw": "consumer-tech"
5154
+ "category_raw": "ai"
4051
5155
  },
4052
5156
  {
4053
5157
  "id": "note",
@@ -4128,6 +5232,30 @@
4128
5232
  "has_personas": false,
4129
5233
  "category_raw": "enterprise hardware"
4130
5234
  },
5235
+ {
5236
+ "id": "octopusenergy",
5237
+ "primary_color_hex": "#f050f8",
5238
+ "category": "consumer-tech",
5239
+ "visual_theme": "Octopus Energy is the UK's most awarded energy supplier, and its digital presence makes an immediately striking and distinctive impression: a deep cosmic indigo (`#100030`) canvas saturated with electric magenta (`#f050f8`) and cyan (`#60f0f8`) — a palette tha",
5240
+ "voice_fingerprint": {
5241
+ "register": "consumer-tech",
5242
+ "sentence_length": "medium declarative",
5243
+ "metaphor_density": "low",
5244
+ "vocabulary_register": "brand-appropriate"
5245
+ },
5246
+ "tone_keywords": [
5247
+ "clean",
5248
+ "warm",
5249
+ "dark",
5250
+ "flat"
5251
+ ],
5252
+ "antipatterns": [
5253
+ "off-brand"
5254
+ ],
5255
+ "signature_motion": "See §15 Motion.",
5256
+ "has_personas": true,
5257
+ "category_raw": "consumer-tech"
5258
+ },
4131
5259
  {
4132
5260
  "id": "ohouse",
4133
5261
  "primary_color_hex": "#35C5F0",
@@ -4266,6 +5394,30 @@
4266
5394
  "has_personas": false,
4267
5395
  "category_raw": "developer AI tool"
4268
5396
  },
5397
+ {
5398
+ "id": "openpoint",
5399
+ "primary_color_hex": "#8081ff",
5400
+ "category": "consumer-tech",
5401
+ "visual_theme": "OPENPOINT (統一超商紅利點數平台) is Taiwan's dominant retail loyalty and payment ecosystem, operated by President Chain Store (統一超商股份有限公司), the parent company of Taiwan's 7-ELEVEN network. Its web presence lands in a clean white (`#ffffff`) canvas with a signature dual-",
5402
+ "voice_fingerprint": {
5403
+ "register": "consumer-tech",
5404
+ "sentence_length": "medium declarative",
5405
+ "metaphor_density": "low",
5406
+ "vocabulary_register": "brand-appropriate"
5407
+ },
5408
+ "tone_keywords": [
5409
+ "clean",
5410
+ "bold",
5411
+ "warm",
5412
+ "dark"
5413
+ ],
5414
+ "antipatterns": [
5415
+ "off-brand"
5416
+ ],
5417
+ "signature_motion": "See §15 Motion.",
5418
+ "has_personas": true,
5419
+ "category_raw": "consumer-tech"
5420
+ },
4269
5421
  {
4270
5422
  "id": "patreon",
4271
5423
  "primary_color_hex": "#000000",
@@ -4318,6 +5470,30 @@
4318
5470
  "has_personas": true,
4319
5471
  "category_raw": "fintech / payment super-app"
4320
5472
  },
5473
+ {
5474
+ "id": "paypal",
5475
+ "primary_color_hex": "#002991",
5476
+ "category": "fintech",
5477
+ "visual_theme": "PayPal's homepage is a study in high-contrast black-and-white modernism punctuated by a signature sky blue hero. The page opens with an immersive pale-blue section (`#60cdff`) carrying a monumental black headline in **PayPal Pro** at nearly 100px weight 900 — ",
5478
+ "voice_fingerprint": {
5479
+ "register": "fintech",
5480
+ "sentence_length": "medium declarative",
5481
+ "metaphor_density": "low",
5482
+ "vocabulary_register": "brand-appropriate"
5483
+ },
5484
+ "tone_keywords": [
5485
+ "clean",
5486
+ "bold",
5487
+ "warm",
5488
+ "dark"
5489
+ ],
5490
+ "antipatterns": [
5491
+ "off-brand"
5492
+ ],
5493
+ "signature_motion": "See §15 Motion.",
5494
+ "has_personas": true,
5495
+ "category_raw": "fintech"
5496
+ },
4321
5497
  {
4322
5498
  "id": "paypay",
4323
5499
  "primary_color_hex": "#FF0033",
@@ -4613,6 +5789,30 @@
4613
5789
  "has_personas": true,
4614
5790
  "category_raw": "design-tools"
4615
5791
  },
5792
+ {
5793
+ "id": "portone",
5794
+ "primary_color_hex": "#fc6b2d",
5795
+ "category": "fintech",
5796
+ "visual_theme": "PortOne (포트원) is Korea's integrated payments-and-settlement fintech — the rebrand of the developer-beloved 아임포트 (Iamport) — and its homepage reads like calm, confident financial infrastructure rather than a hard-sell SaaS pitch. The canvas is pure white (`#fff",
5797
+ "voice_fingerprint": {
5798
+ "register": "fintech",
5799
+ "sentence_length": "medium declarative",
5800
+ "metaphor_density": "low",
5801
+ "vocabulary_register": "brand-appropriate"
5802
+ },
5803
+ "tone_keywords": [
5804
+ "bold",
5805
+ "warm",
5806
+ "dark",
5807
+ "dense"
5808
+ ],
5809
+ "antipatterns": [
5810
+ "off-brand"
5811
+ ],
5812
+ "signature_motion": "See §15 Motion.",
5813
+ "has_personas": true,
5814
+ "category_raw": "fintech"
5815
+ },
4616
5816
  {
4617
5817
  "id": "posthog",
4618
5818
  "primary_color_hex": "#F54E00",
@@ -4720,6 +5920,30 @@
4720
5920
  "has_personas": true,
4721
5921
  "category_raw": "edutech / AI math solver"
4722
5922
  },
5923
+ {
5924
+ "id": "queenit",
5925
+ "primary_color_hex": "#642fe9",
5926
+ "category": "ecommerce",
5927
+ "visual_theme": "Queenit (퀸잇) is Korea's leading lifestyle-commerce app for the 4050 generation — \"멋진 어른들의 라이프스타일링샵\" (a lifestyling shop for stylish grown-ups), operated by Rapportlabs (라포랩스). Its live storefront (web.queenit.kr) reads like a confident, scroll-fast mobile mark",
5928
+ "voice_fingerprint": {
5929
+ "register": "ecommerce",
5930
+ "sentence_length": "medium declarative",
5931
+ "metaphor_density": "low",
5932
+ "vocabulary_register": "brand-appropriate"
5933
+ },
5934
+ "tone_keywords": [
5935
+ "bold",
5936
+ "warm",
5937
+ "dark",
5938
+ "dense"
5939
+ ],
5940
+ "antipatterns": [
5941
+ "off-brand"
5942
+ ],
5943
+ "signature_motion": "See §15 Motion.",
5944
+ "has_personas": true,
5945
+ "category_raw": "ecommerce"
5946
+ },
4723
5947
  {
4724
5948
  "id": "ragic",
4725
5949
  "primary_color_hex": "#f70e0e",
@@ -4869,6 +6093,54 @@
4869
6093
  "has_personas": true,
4870
6094
  "category_raw": "consumer-tech"
4871
6095
  },
6096
+ {
6097
+ "id": "rebellions",
6098
+ "primary_color_hex": "#52f756",
6099
+ "category": "ai",
6100
+ "visual_theme": "Rebellions (리벨리온) is Korea's leading AI-inference semiconductor company, and its website looks exactly like its product promises: engineered, energy-conscious, and built for scale. The canvas is a cool near-white (`#f6f8fa`) that reads like a clean datasheet, ",
6101
+ "voice_fingerprint": {
6102
+ "register": "ai",
6103
+ "sentence_length": "medium declarative",
6104
+ "metaphor_density": "low",
6105
+ "vocabulary_register": "brand-appropriate"
6106
+ },
6107
+ "tone_keywords": [
6108
+ "clean",
6109
+ "bold",
6110
+ "warm",
6111
+ "dark"
6112
+ ],
6113
+ "antipatterns": [
6114
+ "off-brand"
6115
+ ],
6116
+ "signature_motion": "See §15 Motion.",
6117
+ "has_personas": true,
6118
+ "category_raw": "ai"
6119
+ },
6120
+ {
6121
+ "id": "reddit",
6122
+ "primary_color_hex": "#FF4500",
6123
+ "category": "consumer-tech",
6124
+ "visual_theme": "Reddit is the internet's self-described \"front page\" — and its design system, the Reddit Product Language (RPL), reflects exactly that: a platform built for content discovery at massive scale, where the design recedes so community-generated content can lead. T",
6125
+ "voice_fingerprint": {
6126
+ "register": "consumer-tech",
6127
+ "sentence_length": "medium declarative",
6128
+ "metaphor_density": "low",
6129
+ "vocabulary_register": "brand-appropriate"
6130
+ },
6131
+ "tone_keywords": [
6132
+ "clean",
6133
+ "dark",
6134
+ "minimal",
6135
+ "dense"
6136
+ ],
6137
+ "antipatterns": [
6138
+ "off-brand"
6139
+ ],
6140
+ "signature_motion": "See §15 Motion.",
6141
+ "has_personas": true,
6142
+ "category_raw": "consumer-tech"
6143
+ },
4872
6144
  {
4873
6145
  "id": "remember",
4874
6146
  "primary_color_hex": "#000000",
@@ -4986,6 +6258,29 @@
4986
6258
  "has_personas": true,
4987
6259
  "category_raw": "developer-tools"
4988
6260
  },
6261
+ {
6262
+ "id": "returnzero",
6263
+ "primary_color_hex": "#222222",
6264
+ "category": "ai",
6265
+ "visual_theme": "Return Zero (리턴제로) is a Korean speech-AI company, and its design system reads like the product it sells: precise, engineered, and stripped of decoration. The homepage opens on a pure white canvas (`#ffffff`) with a deliberately near-monochrome palette — text a",
6266
+ "voice_fingerprint": {
6267
+ "register": "ai",
6268
+ "sentence_length": "medium declarative",
6269
+ "metaphor_density": "low",
6270
+ "vocabulary_register": "brand-appropriate"
6271
+ },
6272
+ "tone_keywords": [
6273
+ "bold",
6274
+ "dark",
6275
+ "confident"
6276
+ ],
6277
+ "antipatterns": [
6278
+ "off-brand"
6279
+ ],
6280
+ "signature_motion": "See §15 Motion.",
6281
+ "has_personas": true,
6282
+ "category_raw": "ai"
6283
+ },
4989
6284
  {
4990
6285
  "id": "revolut",
4991
6286
  "primary_color_hex": "#191c1f",
@@ -5187,6 +6482,30 @@
5187
6482
  "has_personas": true,
5188
6483
  "category_raw": "saas"
5189
6484
  },
6485
+ {
6486
+ "id": "samsung",
6487
+ "primary_color_hex": "#000000",
6488
+ "category": "consumer-tech",
6489
+ "visual_theme": "Samsung's web commerce and device branding operate under a single, unwavering visual principle: black leads. The Samsung Korea e-commerce surface (`samsung.com/sec`) is built on a pure white canvas (`#ffffff`) intersected with a light cool-grey surface (`#f7f7",
6490
+ "voice_fingerprint": {
6491
+ "register": "consumer-tech",
6492
+ "sentence_length": "medium declarative",
6493
+ "metaphor_density": "low",
6494
+ "vocabulary_register": "brand-appropriate"
6495
+ },
6496
+ "tone_keywords": [
6497
+ "clean",
6498
+ "bold",
6499
+ "warm",
6500
+ "dark"
6501
+ ],
6502
+ "antipatterns": [
6503
+ "off-brand"
6504
+ ],
6505
+ "signature_motion": "See §15 Motion.",
6506
+ "has_personas": true,
6507
+ "category_raw": "consumer-tech"
6508
+ },
5190
6509
  {
5191
6510
  "id": "sanity",
5192
6511
  "primary_color_hex": "#f36458",
@@ -5234,6 +6553,30 @@
5234
6553
  "has_personas": true,
5235
6554
  "category_raw": "productivity"
5236
6555
  },
6556
+ {
6557
+ "id": "saramin",
6558
+ "primary_color_hex": "#4876ef",
6559
+ "category": "saas",
6560
+ "visual_theme": "Saramin (사람인) is one of Korea's two dominant recruitment platforms, and its interface reads like a high-density information utility that has been deliberately civilized — a wall of job postings, region counts, and filters that never tips into chaos because a d",
6561
+ "voice_fingerprint": {
6562
+ "register": "saas",
6563
+ "sentence_length": "medium declarative",
6564
+ "metaphor_density": "low",
6565
+ "vocabulary_register": "brand-appropriate"
6566
+ },
6567
+ "tone_keywords": [
6568
+ "warm",
6569
+ "dark",
6570
+ "dense",
6571
+ "flat"
6572
+ ],
6573
+ "antipatterns": [
6574
+ "off-brand"
6575
+ ],
6576
+ "signature_motion": "See §15 Motion.",
6577
+ "has_personas": true,
6578
+ "category_raw": "saas"
6579
+ },
5237
6580
  {
5238
6581
  "id": "sendbird",
5239
6582
  "primary_color_hex": "#742DDD",
@@ -5284,6 +6627,30 @@
5284
6627
  "has_personas": false,
5285
6628
  "category_raw": "developer-tools"
5286
6629
  },
6630
+ {
6631
+ "id": "shiftee",
6632
+ "primary_color_hex": "#004dc1",
6633
+ "category": "saas",
6634
+ "visual_theme": "Shiftee (시프티) is a Korean workforce-management SaaS — scheduling, attendance, leave, and payroll for over 300,000 businesses across 30+ countries — and its marketing surface reads exactly like the product promises to be: orderly, dependable, and quietly corpor",
6635
+ "voice_fingerprint": {
6636
+ "register": "saas",
6637
+ "sentence_length": "medium declarative",
6638
+ "metaphor_density": "low",
6639
+ "vocabulary_register": "brand-appropriate"
6640
+ },
6641
+ "tone_keywords": [
6642
+ "clean",
6643
+ "bold",
6644
+ "warm",
6645
+ "dark"
6646
+ ],
6647
+ "antipatterns": [
6648
+ "off-brand"
6649
+ ],
6650
+ "signature_motion": "See §15 Motion.",
6651
+ "has_personas": true,
6652
+ "category_raw": "saas"
6653
+ },
5287
6654
  {
5288
6655
  "id": "shiftup",
5289
6656
  "primary_color_hex": "#569a43",
@@ -5306,7 +6673,31 @@
5306
6673
  ],
5307
6674
  "signature_motion": "See §15 Motion.",
5308
6675
  "has_personas": true,
5309
- "category_raw": "consumer-tech"
6676
+ "category_raw": "consumer-tech"
6677
+ },
6678
+ {
6679
+ "id": "shinhanbank",
6680
+ "primary_color_hex": "#005DF9",
6681
+ "category": "fintech",
6682
+ "visual_theme": "신한은행 (Shinhan Bank) is Korea's leading retail bank and the flagship subsidiary of Shinhan Financial Group (신한금융그룹), a financial conglomerate that has defined modern Korean banking aesthetics for four decades. The design system spans two distinct visual registe",
6683
+ "voice_fingerprint": {
6684
+ "register": "fintech",
6685
+ "sentence_length": "medium declarative",
6686
+ "metaphor_density": "low",
6687
+ "vocabulary_register": "brand-appropriate"
6688
+ },
6689
+ "tone_keywords": [
6690
+ "clean",
6691
+ "bold",
6692
+ "warm",
6693
+ "dark"
6694
+ ],
6695
+ "antipatterns": [
6696
+ "off-brand"
6697
+ ],
6698
+ "signature_motion": "See §15 Motion.",
6699
+ "has_personas": true,
6700
+ "category_raw": "fintech"
5310
6701
  },
5311
6702
  {
5312
6703
  "id": "shinhancard",
@@ -5358,6 +6749,30 @@
5358
6749
  "has_personas": true,
5359
6750
  "category_raw": "e-commerce"
5360
6751
  },
6752
+ {
6753
+ "id": "skyscanner",
6754
+ "primary_color_hex": "#0062e3",
6755
+ "category": "consumer-tech",
6756
+ "visual_theme": "Skyscanner's product speaks with the confidence of a global travel marketplace that has handled hundreds of millions of searches — clear, energetic, and trustworthy, without the corporate gravity of legacy airline booking tools. The system opens on a pure whit",
6757
+ "voice_fingerprint": {
6758
+ "register": "consumer-tech",
6759
+ "sentence_length": "medium declarative",
6760
+ "metaphor_density": "low",
6761
+ "vocabulary_register": "brand-appropriate"
6762
+ },
6763
+ "tone_keywords": [
6764
+ "warm",
6765
+ "dark",
6766
+ "minimal",
6767
+ "editorial"
6768
+ ],
6769
+ "antipatterns": [
6770
+ "off-brand"
6771
+ ],
6772
+ "signature_motion": "See §15 Motion.",
6773
+ "has_personas": true,
6774
+ "category_raw": "consumer-tech"
6775
+ },
5361
6776
  {
5362
6777
  "id": "slack",
5363
6778
  "primary_color_hex": "#4A154B",
@@ -5444,6 +6859,30 @@
5444
6859
  "has_personas": true,
5445
6860
  "category_raw": "consumer-tech"
5446
6861
  },
6862
+ {
6863
+ "id": "snapchat",
6864
+ "primary_color_hex": "#FFFC00",
6865
+ "category": "consumer-tech",
6866
+ "visual_theme": "Snapchat's design identity is built around a single, electrifying fact: the world's most recognizable yellow (`#FFFC00`). This near-pure yellow — so saturated it reads like a safety signal and a celebration at once — is the entire visual strategy. The consumer",
6867
+ "voice_fingerprint": {
6868
+ "register": "consumer-tech",
6869
+ "sentence_length": "medium declarative",
6870
+ "metaphor_density": "low",
6871
+ "vocabulary_register": "brand-appropriate"
6872
+ },
6873
+ "tone_keywords": [
6874
+ "clean",
6875
+ "bold",
6876
+ "warm",
6877
+ "dark"
6878
+ ],
6879
+ "antipatterns": [
6880
+ "off-brand"
6881
+ ],
6882
+ "signature_motion": "See §15 Motion.",
6883
+ "has_personas": true,
6884
+ "category_raw": "consumer-tech"
6885
+ },
5447
6886
  {
5448
6887
  "id": "socar",
5449
6888
  "primary_color_hex": "#1d4ed8",
@@ -5473,6 +6912,30 @@
5473
6912
  "has_personas": true,
5474
6913
  "category_raw": "Mobility / Car-Sharing (SOCAR Blue approximation — exact hex unpublished)"
5475
6914
  },
6915
+ {
6916
+ "id": "solapi",
6917
+ "primary_color_hex": "#4541ff",
6918
+ "category": "developer-tools",
6919
+ "visual_theme": "SOLAPI (솔라피) is a Korean cloud-messaging API platform — the infrastructure layer that lets developers send SMS, KakaoTalk 알림톡, Naver, and RCS messages and automate CRM flows from a few lines of code. Its design reflects that dual identity: a clean, confident c",
6920
+ "voice_fingerprint": {
6921
+ "register": "developer-tools",
6922
+ "sentence_length": "medium declarative",
6923
+ "metaphor_density": "low",
6924
+ "vocabulary_register": "brand-appropriate"
6925
+ },
6926
+ "tone_keywords": [
6927
+ "clean",
6928
+ "bold",
6929
+ "warm",
6930
+ "dark"
6931
+ ],
6932
+ "antipatterns": [
6933
+ "off-brand"
6934
+ ],
6935
+ "signature_motion": "See §15 Motion.",
6936
+ "has_personas": true,
6937
+ "category_raw": "developer-tools"
6938
+ },
5476
6939
  {
5477
6940
  "id": "soomgo",
5478
6941
  "primary_color_hex": "#693bf2",
@@ -5664,6 +7127,54 @@
5664
7127
  "has_personas": false,
5665
7128
  "category_raw": "consumer-media"
5666
7129
  },
7130
+ {
7131
+ "id": "squarespace",
7132
+ "primary_color_hex": "#000000",
7133
+ "category": "saas",
7134
+ "visual_theme": "Squarespace is the definitive case study in editorial minimalism as a product philosophy. The homepage opens on an immersive full-screen hero video set against pure black (`#000000`) — not a dark navy, not a charcoal, but absolute black — with a 64px `Clarkson",
7135
+ "voice_fingerprint": {
7136
+ "register": "saas",
7137
+ "sentence_length": "medium declarative",
7138
+ "metaphor_density": "low",
7139
+ "vocabulary_register": "brand-appropriate"
7140
+ },
7141
+ "tone_keywords": [
7142
+ "bold",
7143
+ "warm",
7144
+ "dark",
7145
+ "minimal"
7146
+ ],
7147
+ "antipatterns": [
7148
+ "off-brand"
7149
+ ],
7150
+ "signature_motion": "See §15 Motion.",
7151
+ "has_personas": true,
7152
+ "category_raw": "saas"
7153
+ },
7154
+ {
7155
+ "id": "ssg",
7156
+ "primary_color_hex": "#ff5452",
7157
+ "category": "ecommerce",
7158
+ "visual_theme": "SSG.COM (쓱닷컴) is South Korea's flagship premium e-commerce platform, born from the convergence of Shinsegae department store prestige and the everyday convenience of emart. The homepage presents an uncluttered white canvas (`#ffffff`) layered over a neutral li",
7159
+ "voice_fingerprint": {
7160
+ "register": "ecommerce",
7161
+ "sentence_length": "medium declarative",
7162
+ "metaphor_density": "low",
7163
+ "vocabulary_register": "brand-appropriate"
7164
+ },
7165
+ "tone_keywords": [
7166
+ "clean",
7167
+ "bold",
7168
+ "dark",
7169
+ "playful"
7170
+ ],
7171
+ "antipatterns": [
7172
+ "off-brand"
7173
+ ],
7174
+ "signature_motion": "See §15 Motion.",
7175
+ "has_personas": true,
7176
+ "category_raw": "ecommerce"
7177
+ },
5667
7178
  {
5668
7179
  "id": "starbucks",
5669
7180
  "primary_color_hex": "#00704A",
@@ -5690,6 +7201,30 @@
5690
7201
  "has_personas": true,
5691
7202
  "category_raw": "consumer-tech"
5692
7203
  },
7204
+ {
7205
+ "id": "starling",
7206
+ "primary_color_hex": "#50ffeb",
7207
+ "category": "fintech",
7208
+ "visual_theme": "Starling Bank's visual identity is one of the most distinctive in UK neobanking — a bold, high-contrast system that pairs a deep aubergine-purple canvas (`#321e37`) with an electric teal/mint CTA (`#50ffeb`) that lights up every page like a circuit trace. Wher",
7209
+ "voice_fingerprint": {
7210
+ "register": "fintech",
7211
+ "sentence_length": "medium declarative",
7212
+ "metaphor_density": "low",
7213
+ "vocabulary_register": "brand-appropriate"
7214
+ },
7215
+ "tone_keywords": [
7216
+ "clean",
7217
+ "bold",
7218
+ "warm",
7219
+ "dark"
7220
+ ],
7221
+ "antipatterns": [
7222
+ "off-brand"
7223
+ ],
7224
+ "signature_motion": "See §15 Motion.",
7225
+ "has_personas": true,
7226
+ "category_raw": "fintech"
7227
+ },
5693
7228
  {
5694
7229
  "id": "stibee",
5695
7230
  "primary_color_hex": "#ff6464",
@@ -5830,6 +7365,30 @@
5830
7365
  "has_personas": false,
5831
7366
  "category_raw": "productivity"
5832
7367
  },
7368
+ {
7369
+ "id": "supertone",
7370
+ "primary_color_hex": "#227cff",
7371
+ "category": "ai",
7372
+ "visual_theme": "Supertone (수퍼톤) is a Seoul-based voice-AI company — now a HYBE subsidiary — and its site reads like a studio control room rather than a consumer app: a near-black canvas (`#090909`) that alternates with full-bleed light (`#f0f0f0`) sections, set entirely in **",
7373
+ "voice_fingerprint": {
7374
+ "register": "ai",
7375
+ "sentence_length": "medium declarative",
7376
+ "metaphor_density": "low",
7377
+ "vocabulary_register": "brand-appropriate"
7378
+ },
7379
+ "tone_keywords": [
7380
+ "clean",
7381
+ "bold",
7382
+ "dark",
7383
+ "flat"
7384
+ ],
7385
+ "antipatterns": [
7386
+ "off-brand"
7387
+ ],
7388
+ "signature_motion": "See §15 Motion.",
7389
+ "has_personas": true,
7390
+ "category_raw": "ai"
7391
+ },
5833
7392
  {
5834
7393
  "id": "surveycake",
5835
7394
  "primary_color_hex": "#3dba90",
@@ -5887,6 +7446,30 @@
5887
7446
  "has_personas": true,
5888
7447
  "category_raw": "Mobility"
5889
7448
  },
7449
+ {
7450
+ "id": "taiwanmobile",
7451
+ "primary_color_hex": "#ff6700",
7452
+ "category": "consumer-tech",
7453
+ "visual_theme": "Taiwan Mobile (台灣大哥大) is Taiwan's largest telecom carrier, and its digital presence communicates bold accessibility through a clean, modern consumer-tech aesthetic. The primary brand color is a confident **vibrant orange** (`#ff6700` — 活力橘), splashed across ca",
7454
+ "voice_fingerprint": {
7455
+ "register": "consumer-tech",
7456
+ "sentence_length": "medium declarative",
7457
+ "metaphor_density": "low",
7458
+ "vocabulary_register": "brand-appropriate"
7459
+ },
7460
+ "tone_keywords": [
7461
+ "clean",
7462
+ "bold",
7463
+ "warm",
7464
+ "dark"
7465
+ ],
7466
+ "antipatterns": [
7467
+ "off-brand"
7468
+ ],
7469
+ "signature_motion": "See §15 Motion.",
7470
+ "has_personas": true,
7471
+ "category_raw": "consumer-tech"
7472
+ },
5890
7473
  {
5891
7474
  "id": "teamblind",
5892
7475
  "primary_color_hex": "#da3238",
@@ -6096,6 +7679,30 @@
6096
7679
  "has_personas": true,
6097
7680
  "category_raw": "Fintech"
6098
7681
  },
7682
+ {
7683
+ "id": "trainline",
7684
+ "primary_color_hex": "#00a88f",
7685
+ "category": "consumer-tech",
7686
+ "visual_theme": "Trainline is Europe's leading independent rail and coach booking platform, and its interface reflects a practical, optimistic approach to travel — clean, confident, and task-focused. The homepage opens on a white canvas (`#ffffff`) with a prominent booking for",
7687
+ "voice_fingerprint": {
7688
+ "register": "consumer-tech",
7689
+ "sentence_length": "medium declarative",
7690
+ "metaphor_density": "low",
7691
+ "vocabulary_register": "brand-appropriate"
7692
+ },
7693
+ "tone_keywords": [
7694
+ "clean",
7695
+ "bold",
7696
+ "warm",
7697
+ "dark"
7698
+ ],
7699
+ "antipatterns": [
7700
+ "off-brand"
7701
+ ],
7702
+ "signature_motion": "See §15 Motion.",
7703
+ "has_personas": true,
7704
+ "category_raw": "consumer-tech"
7705
+ },
6099
7706
  {
6100
7707
  "id": "trenbe",
6101
7708
  "primary_color_hex": "#7620F6",
@@ -6478,6 +8085,30 @@
6478
8085
  "has_personas": false,
6479
8086
  "category_raw": "developer-infra"
6480
8087
  },
8088
+ {
8089
+ "id": "vuno",
8090
+ "primary_color_hex": "#40e2de",
8091
+ "category": "healthcare",
8092
+ "visual_theme": "VUNO (뷰노) is Korea's pioneer medical-AI company, and its site carries the calm, clinical authority of a firm that sells diagnostic confidence to hospitals. The chrome is a deep navy (`#102135`) — closer to the color of a darkened reading room than to corporate",
8093
+ "voice_fingerprint": {
8094
+ "register": "healthcare",
8095
+ "sentence_length": "medium declarative",
8096
+ "metaphor_density": "low",
8097
+ "vocabulary_register": "brand-appropriate"
8098
+ },
8099
+ "tone_keywords": [
8100
+ "bold",
8101
+ "dark",
8102
+ "editorial",
8103
+ "calm"
8104
+ ],
8105
+ "antipatterns": [
8106
+ "off-brand"
8107
+ ],
8108
+ "signature_motion": "See §15 Motion.",
8109
+ "has_personas": true,
8110
+ "category_raw": "healthcare"
8111
+ },
6481
8112
  {
6482
8113
  "id": "wadiz",
6483
8114
  "primary_color_hex": "#00c4c4",
@@ -6681,6 +8312,30 @@
6681
8312
  "has_personas": false,
6682
8313
  "category_raw": "saas-tool"
6683
8314
  },
8315
+ {
8316
+ "id": "weverse",
8317
+ "primary_color_hex": "#00cbd5",
8318
+ "category": "consumer-tech",
8319
+ "visual_theme": "Weverse (위버스) is HYBE's global fandom platform, and its surfaces read like a quiet, gallery-white stage built to put artist imagery in the spotlight — the interface itself deliberately recedes. Across the homepage, Weverse Shop, and Weverse Magazine the canvas",
8320
+ "voice_fingerprint": {
8321
+ "register": "consumer-tech",
8322
+ "sentence_length": "medium declarative",
8323
+ "metaphor_density": "low",
8324
+ "vocabulary_register": "brand-appropriate"
8325
+ },
8326
+ "tone_keywords": [
8327
+ "clean",
8328
+ "bold",
8329
+ "warm",
8330
+ "dark"
8331
+ ],
8332
+ "antipatterns": [
8333
+ "off-brand"
8334
+ ],
8335
+ "signature_motion": "See §15 Motion.",
8336
+ "has_personas": true,
8337
+ "category_raw": "consumer-tech"
8338
+ },
6684
8339
  {
6685
8340
  "id": "wired",
6686
8341
  "primary_color_hex": "#000000",
@@ -7072,6 +8727,30 @@
7072
8727
  "has_personas": true,
7073
8728
  "category_raw": "Commerce / Women's Fashion Discovery"
7074
8729
  },
8730
+ {
8731
+ "id": "zoom",
8732
+ "primary_color_hex": "#0b5cff",
8733
+ "category": "saas",
8734
+ "visual_theme": "Zoom's website communicates confidence and clarity through a dual-surface palette — a deep, immersive midnight navy (`#00053d`) hero paired with a clean white (`#ffffff`) body — that creates a dramatic first impression before settling into an airy, information",
8735
+ "voice_fingerprint": {
8736
+ "register": "saas",
8737
+ "sentence_length": "medium declarative",
8738
+ "metaphor_density": "low",
8739
+ "vocabulary_register": "brand-appropriate"
8740
+ },
8741
+ "tone_keywords": [
8742
+ "clean",
8743
+ "bold",
8744
+ "warm",
8745
+ "dark"
8746
+ ],
8747
+ "antipatterns": [
8748
+ "off-brand"
8749
+ ],
8750
+ "signature_motion": "See §15 Motion.",
8751
+ "has_personas": true,
8752
+ "category_raw": "saas"
8753
+ },
7075
8754
  {
7076
8755
  "id": "zozotown",
7077
8756
  "primary_color_hex": "#000000",