oh-my-design-cli 1.6.7 → 1.7.1

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Files changed (229) hide show
  1. package/README.ko.md +17 -36
  2. package/README.md +6 -6
  3. package/agents/AGENT.md +3 -3
  4. package/agents/omd-master.md +7 -7
  5. package/agents/omd-microcopy.md +1 -1
  6. package/agents/omd-ux-researcher.md +1 -1
  7. package/data/reference-fingerprints.json +1318 -10
  8. package/package.json +1 -1
  9. package/web/references/11st/DESIGN.md +400 -0
  10. package/web/references/17live/DESIGN.md +43 -0
  11. package/web/references/29cm/DESIGN.md +41 -0
  12. package/web/references/91app/DESIGN.md +31 -0
  13. package/web/references/ably/DESIGN.md +54 -0
  14. package/web/references/airbnb/DESIGN.md +58 -0
  15. package/web/references/airtable/DESIGN.md +39 -0
  16. package/web/references/alipay/DESIGN.md +50 -0
  17. package/web/references/amazingtalker/DESIGN.md +434 -0
  18. package/web/references/appier/DESIGN.md +45 -0
  19. package/web/references/apple/DESIGN.md +47 -0
  20. package/web/references/baemin/DESIGN.md +142 -43
  21. package/web/references/banksalad/DESIGN.md +67 -0
  22. package/web/references/bilibili/DESIGN.md +45 -0
  23. package/web/references/bithumb/DESIGN.md +38 -0
  24. package/web/references/bmw/DESIGN.md +37 -0
  25. package/web/references/brandi/DESIGN.md +414 -0
  26. package/web/references/bunjang/DESIGN.md +47 -0
  27. package/web/references/cakeresume/DESIGN.md +29 -0
  28. package/web/references/cal/DESIGN.md +52 -0
  29. package/web/references/catchtable/DESIGN.md +79 -19
  30. package/web/references/cathay/DESIGN.md +432 -0
  31. package/web/references/channeltalk/DESIGN.md +48 -0
  32. package/web/references/class101/DESIGN.md +51 -0
  33. package/web/references/classting/DESIGN.md +41 -0
  34. package/web/references/classum/DESIGN.md +43 -0
  35. package/web/references/claude/DESIGN.md +157 -70
  36. package/web/references/clay/DESIGN.md +56 -0
  37. package/web/references/clickhouse/DESIGN.md +50 -0
  38. package/web/references/cloudflare/DESIGN.md +637 -0
  39. package/web/references/cohere/DESIGN.md +48 -0
  40. package/web/references/coinbase/DESIGN.md +139 -5
  41. package/web/references/coinone/DESIGN.md +39 -0
  42. package/web/references/composio/DESIGN.md +46 -0
  43. package/web/references/cookpad/DESIGN.md +37 -0
  44. package/web/references/coupang/DESIGN.md +57 -2
  45. package/web/references/cursor/DESIGN.md +44 -0
  46. package/web/references/dabang/DESIGN.md +57 -19
  47. package/web/references/dcard/DESIGN.md +57 -0
  48. package/web/references/dell/DESIGN.md +636 -0
  49. package/web/references/devsisters/DESIGN.md +29 -0
  50. package/web/references/discord/DESIGN.md +604 -0
  51. package/web/references/dji/DESIGN.md +39 -0
  52. package/web/references/drnow/DESIGN.md +52 -0
  53. package/web/references/duolingo/DESIGN.md +563 -0
  54. package/web/references/elevenlabs/DESIGN.md +39 -0
  55. package/web/references/expo/DESIGN.md +39 -0
  56. package/web/references/fastcampus/DESIGN.md +50 -0
  57. package/web/references/ferrari/DESIGN.md +47 -0
  58. package/web/references/figma/DESIGN.md +44 -0
  59. package/web/references/finda/DESIGN.md +413 -0
  60. package/web/references/flex/DESIGN.md +28 -0
  61. package/web/references/flo/DESIGN.md +43 -0
  62. package/web/references/framer/DESIGN.md +38 -0
  63. package/web/references/freee/DESIGN.md +48 -0
  64. package/web/references/fugle/DESIGN.md +41 -1
  65. package/web/references/gangnamunni/DESIGN.md +57 -1
  66. package/web/references/genie/DESIGN.md +415 -0
  67. package/web/references/github/DESIGN.md +727 -0
  68. package/web/references/gmarket/DESIGN.md +51 -0
  69. package/web/references/gogolook/DESIGN.md +25 -1
  70. package/web/references/gogoro/DESIGN.md +38 -0
  71. package/web/references/grip/DESIGN.md +39 -0
  72. package/web/references/hahow/DESIGN.md +26 -0
  73. package/web/references/hashicorp/DESIGN.md +42 -0
  74. package/web/references/hogangnono/DESIGN.md +41 -0
  75. package/web/references/hp/DESIGN.md +563 -0
  76. package/web/references/hyperconnect/DESIGN.md +393 -0
  77. package/web/references/hyundaicard/DESIGN.md +24 -0
  78. package/web/references/ibm/DESIGN.md +44 -0
  79. package/web/references/ichef/DESIGN.md +44 -0
  80. package/web/references/ikala/DESIGN.md +400 -0
  81. package/web/references/inflearn/DESIGN.md +38 -0
  82. package/web/references/intercom/DESIGN.md +38 -0
  83. package/web/references/jandi/DESIGN.md +382 -0
  84. package/web/references/jkopay/DESIGN.md +35 -1
  85. package/web/references/jobkorea/DESIGN.md +39 -0
  86. package/web/references/jumpit/DESIGN.md +37 -0
  87. package/web/references/kakao/DESIGN.md +64 -0
  88. package/web/references/kakaobank/DESIGN.md +55 -1
  89. package/web/references/kakaopay/DESIGN.md +59 -0
  90. package/web/references/kakaot/DESIGN.md +53 -0
  91. package/web/references/karrot/DESIGN.md +49 -0
  92. package/web/references/kbank/DESIGN.md +39 -0
  93. package/web/references/kdan/DESIGN.md +34 -1
  94. package/web/references/kintone/DESIGN.md +586 -0
  95. package/web/references/kkbox/DESIGN.md +22 -0
  96. package/web/references/kkday/DESIGN.md +47 -0
  97. package/web/references/kmong/DESIGN.md +427 -0
  98. package/web/references/krafton/DESIGN.md +37 -0
  99. package/web/references/kraken/DESIGN.md +44 -0
  100. package/web/references/krds/DESIGN.md +63 -0
  101. package/web/references/kream/DESIGN.md +32 -0
  102. package/web/references/kurly/DESIGN.md +38 -1
  103. package/web/references/laftel/DESIGN.md +40 -0
  104. package/web/references/lamborghini/DESIGN.md +54 -0
  105. package/web/references/layerx/DESIGN.md +615 -0
  106. package/web/references/lezhin/DESIGN.md +47 -0
  107. package/web/references/line/DESIGN.md +36 -0
  108. package/web/references/linear.app/DESIGN.md +182 -88
  109. package/web/references/loom/DESIGN.md +396 -0
  110. package/web/references/lovable/DESIGN.md +38 -0
  111. package/web/references/lunit/DESIGN.md +47 -19
  112. package/web/references/mastercard/DESIGN.md +587 -0
  113. package/web/references/meituan/DESIGN.md +42 -0
  114. package/web/references/melon/DESIGN.md +26 -0
  115. package/web/references/mercari/DESIGN.md +41 -0
  116. package/web/references/mercury/DESIGN.md +589 -0
  117. package/web/references/meta/DESIGN.md +615 -0
  118. package/web/references/millie/DESIGN.md +51 -0
  119. package/web/references/minimax/DESIGN.md +53 -0
  120. package/web/references/mintlify/DESIGN.md +45 -0
  121. package/web/references/miro/DESIGN.md +47 -0
  122. package/web/references/mistral.ai/DESIGN.md +37 -0
  123. package/web/references/momoshop/DESIGN.md +43 -0
  124. package/web/references/money-forward/DESIGN.md +42 -0
  125. package/web/references/mongodb/DESIGN.md +44 -0
  126. package/web/references/muji/DESIGN.md +605 -0
  127. package/web/references/musinsa/DESIGN.md +48 -0
  128. package/web/references/mustit/DESIGN.md +47 -1
  129. package/web/references/myrealtrip/DESIGN.md +49 -0
  130. package/web/references/naver/DESIGN.md +50 -1
  131. package/web/references/naverwebtoon/DESIGN.md +48 -0
  132. package/web/references/netflix/DESIGN.md +572 -0
  133. package/web/references/nexon/DESIGN.md +389 -0
  134. package/web/references/nhncloud/DESIGN.md +33 -0
  135. package/web/references/nike/DESIGN.md +588 -0
  136. package/web/references/note/DESIGN.md +28 -0
  137. package/web/references/notion/DESIGN.md +48 -0
  138. package/web/references/nvidia/DESIGN.md +50 -0
  139. package/web/references/ohouse/DESIGN.md +56 -0
  140. package/web/references/oliveyoung/DESIGN.md +47 -1
  141. package/web/references/ollama/DESIGN.md +40 -0
  142. package/web/references/openai/DESIGN.md +641 -0
  143. package/web/references/opencode.ai/DESIGN.md +37 -0
  144. package/web/references/payco/DESIGN.md +40 -0
  145. package/web/references/paypay/DESIGN.md +656 -0
  146. package/web/references/pchome/DESIGN.md +439 -0
  147. package/web/references/perplexity/DESIGN.md +546 -0
  148. package/web/references/piccollage/DESIGN.md +43 -0
  149. package/web/references/pinkoi/DESIGN.md +55 -0
  150. package/web/references/pinterest/DESIGN.md +44 -0
  151. package/web/references/pixiv/DESIGN.md +613 -0
  152. package/web/references/pixnet/DESIGN.md +430 -0
  153. package/web/references/posthog/DESIGN.md +50 -0
  154. package/web/references/publy/DESIGN.md +52 -0
  155. package/web/references/qanda/DESIGN.md +49 -1
  156. package/web/references/ragic/DESIGN.md +444 -0
  157. package/web/references/ramp/DESIGN.md +634 -0
  158. package/web/references/rayark/DESIGN.md +22 -0
  159. package/web/references/raycast/DESIGN.md +45 -0
  160. package/web/references/remember/DESIGN.md +44 -0
  161. package/web/references/renault/DESIGN.md +42 -0
  162. package/web/references/replicate/DESIGN.md +39 -0
  163. package/web/references/resend/DESIGN.md +44 -0
  164. package/web/references/retool/DESIGN.md +645 -0
  165. package/web/references/revolut/DESIGN.md +46 -0
  166. package/web/references/richart/DESIGN.md +465 -0
  167. package/web/references/ridi/DESIGN.md +47 -0
  168. package/web/references/riiid/DESIGN.md +32 -0
  169. package/web/references/robinhood/DESIGN.md +604 -0
  170. package/web/references/runwayml/DESIGN.md +45 -0
  171. package/web/references/sanity/DESIGN.md +50 -0
  172. package/web/references/sansan/DESIGN.md +631 -0
  173. package/web/references/sendbird/DESIGN.md +46 -0
  174. package/web/references/sentry/DESIGN.md +48 -0
  175. package/web/references/shinhancard/DESIGN.md +421 -0
  176. package/web/references/shopline/DESIGN.md +431 -0
  177. package/web/references/slack/DESIGN.md +635 -0
  178. package/web/references/smarthr/DESIGN.md +48 -0
  179. package/web/references/smartnews/DESIGN.md +29 -0
  180. package/web/references/socar/DESIGN.md +35 -0
  181. package/web/references/soomgo/DESIGN.md +326 -0
  182. package/web/references/spacex/DESIGN.md +27 -0
  183. package/web/references/spoon/DESIGN.md +46 -0
  184. package/web/references/spotify/DESIGN.md +49 -0
  185. package/web/references/starbucks/DESIGN.md +597 -0
  186. package/web/references/stripe/DESIGN.md +46 -0
  187. package/web/references/studio/DESIGN.md +602 -0
  188. package/web/references/supabase/DESIGN.md +41 -0
  189. package/web/references/superhuman/DESIGN.md +39 -0
  190. package/web/references/surveycake/DESIGN.md +442 -0
  191. package/web/references/tada/DESIGN.md +51 -0
  192. package/web/references/tesla/DESIGN.md +36 -0
  193. package/web/references/theverge/DESIGN.md +500 -0
  194. package/web/references/together.ai/DESIGN.md +33 -0
  195. package/web/references/toss/DESIGN.md +43 -0
  196. package/web/references/toss-securities/DESIGN.md +54 -19
  197. package/web/references/tossbank/DESIGN.md +57 -0
  198. package/web/references/trenbe/DESIGN.md +41 -0
  199. package/web/references/triple/DESIGN.md +47 -0
  200. package/web/references/tumblbug/DESIGN.md +48 -0
  201. package/web/references/tving/DESIGN.md +40 -0
  202. package/web/references/uber/DESIGN.md +36 -0
  203. package/web/references/ubie/DESIGN.md +615 -0
  204. package/web/references/uniqlo/DESIGN.md +575 -0
  205. package/web/references/upbit/DESIGN.md +42 -0
  206. package/web/references/upstage/DESIGN.md +38 -0
  207. package/web/references/velog/DESIGN.md +28 -0
  208. package/web/references/vercel/DESIGN.md +44 -0
  209. package/web/references/voicetube/DESIGN.md +39 -0
  210. package/web/references/voltagent/DESIGN.md +44 -0
  211. package/web/references/wadiz/DESIGN.md +71 -19
  212. package/web/references/wanted/DESIGN.md +46 -0
  213. package/web/references/warp/DESIGN.md +37 -0
  214. package/web/references/watcha/DESIGN.md +40 -0
  215. package/web/references/wavve/DESIGN.md +43 -1
  216. package/web/references/wconcept/DESIGN.md +45 -0
  217. package/web/references/webflow/DESIGN.md +49 -0
  218. package/web/references/wired/DESIGN.md +572 -0
  219. package/web/references/wise/DESIGN.md +41 -0
  220. package/web/references/x.ai/DESIGN.md +31 -0
  221. package/web/references/xiaohongshu/DESIGN.md +39 -0
  222. package/web/references/yanolja/DESIGN.md +45 -0
  223. package/web/references/yeogiotte/DESIGN.md +42 -1
  224. package/web/references/yogiyo/DESIGN.md +50 -0
  225. package/web/references/yourator/DESIGN.md +453 -0
  226. package/web/references/zapier/DESIGN.md +41 -0
  227. package/web/references/zigbang/DESIGN.md +33 -0
  228. package/web/references/zigzag/DESIGN.md +62 -0
  229. package/web/references/zozotown/DESIGN.md +578 -0
@@ -0,0 +1,615 @@
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+ ---
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+ id: meta
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+ name: Meta
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+ country: US
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+ category: consumer-tech
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+ homepage: "https://about.meta.com"
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+ primary_color: "#0064E0"
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+ logo:
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+ type: simpleicons
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+ slug: "meta"
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+ verified: "2026-06-06"
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+ added: "2026-06-06"
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+ omd: "0.1"
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+ tokens:
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+ source: prose-derived
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+ extracted: "2026-06-09"
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+ colors:
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+ primary: "#0064e0"
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+ primary-light: "#0082fb"
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+ primary-bright: "#0080fb"
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+ primary-pressed: "#0058c4"
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+ canvas: "#ffffff"
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+ ink: "#1c2b33"
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+ ink-800: "#2d3a42"
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+ gray-700: "#465a69"
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+ gray-600: "#65676b"
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+ gray-500: "#8a8d91"
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+ gray-400: "#bcc0c4"
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+ border: "#e4e6eb"
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+ border-strong: "#ced0d4"
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+ canvas-gray: "#f0f2f5"
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+ surface-tint: "#f7f8fa"
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+ success: "#42b72a"
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+ success-text: "#2e8b1e"
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+ error: "#fa383e"
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+ warning: "#f5a623"
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+ typography:
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+ family: { sans: "Optimistic Text", mono: "SF Mono" }
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+ display-hero: { size: 56, weight: 700, lineHeight: 1.07, tracking: -0.02, use: "Marketing hero, Optimistic Display" }
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+ display-lg: { size: 40, weight: 700, lineHeight: 1.20, tracking: -0.01, use: "Section headers" }
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+ display: { size: 32, weight: 600, lineHeight: 1.25, tracking: -0.01, use: "Feature titles" }
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+ heading: { size: 24, weight: 600, lineHeight: 1.33, use: "Card headings, modal titles" }
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+ subtitle: { size: 20, weight: 600, lineHeight: 1.40, use: "Sub-section, list headers" }
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+ body-lg: { size: 17, weight: 400, lineHeight: 1.53, use: "Lead paragraphs" }
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+ body: { size: 15, weight: 400, lineHeight: 1.47, use: "Standard reading text" }
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+ body-sm: { size: 13, weight: 400, lineHeight: 1.38, use: "Secondary info" }
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+ caption: { size: 12, weight: 400, lineHeight: 1.33, use: "Timestamps, fine print" }
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+ button: { size: 15, weight: 600, lineHeight: 1.33, use: "CTA labels" }
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+ spacing: { xs: 4, sm: 8, md: 12, base: 16, lg: 24, xl: 28, xxl: 32, section: 48 }
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+ rounded: { sm: 6, md: 8, lg: 16, full: 9999 }
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+ shadow:
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+ standard: "0 1px 2px rgba(28,43,51,0.10)"
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+ featured: "0 4px 16px rgba(28,43,51,0.12)"
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+ gradient: "0 8px 32px rgba(0,100,224,0.30)"
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+ dialog: "0 12px 28px rgba(28,43,51,0.20)"
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+ components:
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+ button-primary: { type: button, bg: "#0064e0", fg: "#ffffff", radius: 8, padding: "12px 20px", font: "15px/600", use: "Product-surface primary action" }
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+ button-secondary: { type: button, bg: "#e4e6eb", fg: "#1c2b33", radius: 8, padding: "12px 20px", font: "15px/600", use: "Neutral secondary" }
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+ button-outline: { type: button, bg: "transparent", fg: "#0064e0", radius: 8, padding: "12px 24px", font: "15px/600", use: "Tertiary CTA Sign up" }
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+ input: { type: input, bg: "#ffffff", fg: "#1c2b33", radius: 8, padding: "12px 14px", font: "15px/400", use: "Standard form input" }
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+ input-filled: { type: input, bg: "#f0f2f5", fg: "#1c2b33", radius: 8, padding: "12px 14px", font: "15px/400", use: "Search bars, dense forms" }
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+ card: { type: card, bg: "#ffffff", radius: 12, padding: "16px", use: "Feed cards, content panels" }
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+ badge-notif: { type: badge, bg: "#fa383e", fg: "#ffffff", radius: 9999, padding: "2px 6px", font: "12px/700", use: "Unread count red dot" }
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+ badge-status: { type: badge, fg: "#0064e0", radius: 9999, padding: "4px 10px", font: "12px/600", use: "Soft informational label New" }
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+ tab: { type: tab, bg: "transparent", fg: "#65676b", active: "3px bottom border #0064e0 with #0064e0 text", font: "15px/600", use: "In-page section nav" }
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+ segmented: { type: tab, bg: "#f0f2f5", fg: "#65676b", radius: 8, padding: "8px 16px", active: "#ffffff bg with #1c2b33 text", font: "14px/600", use: "Mode switching" }
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+ toast: { type: toast, bg: "#1c2b33", fg: "#ffffff", radius: 8, padding: "12px 16px", font: "14px/500", use: "Transient confirmation Link copied" }
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+ dialog: { type: dialog, bg: "#ffffff", fg: "#1c2b33", radius: 12, padding: "24px", use: "Confirmations, composer dialogs" }
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+ toggle: { type: toggle, bg: "#0064e0", radius: 9999, use: "Boolean settings, on=blue off=#bcc0c4" }
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+ components_harvested: true
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+ ---
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+
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+ # Design System Inspiration of Meta
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+
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+ ## 1. Visual Theme & Atmosphere
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+
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+ Meta is the rebrand of Facebook, Inc. into a company organized around connection across the social graph, devices, and the immersive web. Where the old Facebook interface was a wall of utilitarian `#1877F2` blue, the Meta brand is built around motion, depth, and an optimistic gradient that flows from a deep, trustworthy blue (`#0064E0`) into a brighter, almost luminescent cerulean (`#0082FB`). The infinity mark — a continuous 3D loop that reads equally well in 2D and in spatial/AR contexts — is the visual anchor: it signals "unlimited" without shouting.
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+
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+ The atmosphere is **big-tech confident but human**. Pages open on generous white (`#FFFFFF`) or a near-black ink (`#1C2B33`) depending on surface, with the blue gradient reserved for moments of brand energy: hero washes, CTA fills, focus rings, and the logo itself. This is not the flat, single-blue Facebook of 2012; it's a layered system where the gradient implies a third dimension, echoing the company's bet on immersive computing.
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+
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+ The custom **Optimistic** type superfamily (Optimistic Display for headlines, Optimistic Text for body) is the quiet workhorse. Purpose-built for Meta's surfaces, it carries warm, slightly humanist letterforms that keep a trillion-impression interface from feeling robotic. The system leans on large, friendly display sizing, roomy line-height, and a restrained neutral palette so the blue gradient always wins the eye.
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+
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+ **Key Characteristics:**
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+ - Meta Blue gradient (`#0064E0` → `#0082FB`) as the signature brand energy — depth, trust, optimism
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+ - Optimistic Display / Optimistic Text custom superfamily, warm humanist sans
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+ - Near-black ink `#1C2B33` (not pure black) for text and dark surfaces
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+ - Generous whitespace, large friendly display type, single-column hero rhythm
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+ - Gradient and motion imply a third dimension — a nod to immersive computing
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+ - Pill and large-radius buttons (28px+), soft elevation, minimal hard borders
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+ - Accessibility-first contrast; blue reserved for interaction and brand moments
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+
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+ ## 2. Color Palette & Roles
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+
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+ ### Primary
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+ - **Meta Blue** (`#0064E0`): Primary brand blue. The trustworthy anchor of the gradient — CTA fills, links, focus, active states. The workhorse interactive color.
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+ - **Meta Light Blue** (`#0082FB`): The bright terminus of the brand gradient. Used as the top/right stop in gradient fills, hover lift, and luminous accents.
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+ - **Meta Blue Bright** (`#0080FB`): Near-twin bright blue used in lighter UI accents and link hover on dark surfaces.
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+ - **Pure White** (`#FFFFFF`): Page background, card surfaces, button text on blue.
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+ - **Meta Ink** (`#1C2B33`): Primary heading and body ink. A blue-gray near-black, not `#000000` — softer, warmer, on-brand.
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+
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+ ### Brand Gradient
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+ - **Brand Gradient**: `linear-gradient(120deg, #0064E0 0%, #0082FB 100%)`. The infinity-mark gradient. Hero washes, primary CTA fills, brand splash, focus glows. Always blue-to-blue, never blended with off-brand hues.
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+ - **Gradient Deep Stop** (`#0064E0`): bottom-left anchor.
104
+ - **Gradient Light Stop** (`#0082FB`): top-right luminance.
105
+
106
+ ### Semantic
107
+ - **Success Green** (`#42B72A`): Positive confirmations, online presence, completed states. (Legacy Facebook green, retained for system semantics.)
108
+ - **Error Red** (`#FA383E`): Errors, destructive actions, validation failures.
109
+ - **Warning Amber** (`#F5A623`): Caution, pending, attention-needed.
110
+ - **Info Blue** (`#0064E0`): Informational accents reuse the primary blue.
111
+
112
+ ### Neutral Scale
113
+ - **Ink 900** (`#1C2B33`): Primary text, dark surfaces. The brand near-black.
114
+ - **Ink 800** (`#2D3A42`): Strong labels, dark-surface elevation.
115
+ - **Gray 700** (`#465A69`): Emphasized body, sub-headings.
116
+ - **Gray 600** (`#65676B`): Body text, descriptions (Facebook system secondary text).
117
+ - **Gray 500** (`#8A8D91`): Caption text, secondary labels, metadata.
118
+ - **Gray 400** (`#BCC0C4`): Placeholder text, disabled icon fills, dividers.
119
+ - **Gray 200** (`#E4E6EB`): Default border, divider, input fill on light.
120
+ - **Gray 100** (`#F0F2F5`): Secondary background, card fills, the classic Facebook canvas gray.
121
+ - **Gray 50** (`#F7F8FA`): Lightest surface tint.
122
+
123
+ ### Surface & Borders
124
+ - **Border Default**: `#E4E6EB`. Standard card borders, dividers, input outlines.
125
+ - **Border Strong**: `#CED0D4`. Emphasized borders, active input outline base.
126
+ - **Surface Raised**: `#FFFFFF` on a `#F0F2F5` canvas — the core Facebook layering pattern.
127
+ - **Overlay Scrim**: `rgba(28,43,51,0.6)`. Modal backdrops, ink-tinted dimming.
128
+
129
+ ## 3. Typography Rules
130
+
131
+ ### Font Family
132
+ - **Display**: `"Optimistic Display", "Helvetica Neue", Helvetica, Arial, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif`
133
+ - **Text**: `"Optimistic Text", "Helvetica Neue", Helvetica, Arial, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif`
134
+ - **System fallback** (Facebook product surfaces): `system-ui, -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif`
135
+ - **Monospace**: `"SF Mono", SFMono-Regular, Menlo, Consolas, "Liberation Mono", monospace`
136
+
137
+ Optimistic Display is tuned for large headline sizes; Optimistic Text is tuned for legibility at reading sizes. Use Display ≥ 24px, Text < 24px.
138
+
139
+ ### Hierarchy
140
+
141
+ | Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
142
+ |------|------|------|--------|-------------|----------------|-------|
143
+ | Display Hero | Optimistic Display | 56px | 700 | 60px (1.07) | -0.02em | Marketing hero headlines |
144
+ | Display Large | Optimistic Display | 40px | 700 | 48px (1.20) | -0.01em | Section headers |
145
+ | Display | Optimistic Display | 32px | 600 | 40px (1.25) | -0.01em | Feature titles |
146
+ | Heading | Optimistic Display | 24px | 600 | 32px (1.33) | normal | Card headings, modal titles |
147
+ | Subtitle | Optimistic Text | 20px | 600 | 28px (1.40) | normal | Sub-section, list headers |
148
+ | Body Large | Optimistic Text | 17px | 400 | 26px (1.53) | normal | Lead paragraphs |
149
+ | Body | Optimistic Text | 15px | 400 | 22px (1.47) | normal | Standard reading text (FB body size) |
150
+ | Body Small | Optimistic Text | 13px | 400 | 18px (1.38) | normal | Secondary info |
151
+ | Caption | Optimistic Text | 12px | 400 | 16px (1.33) | normal | Timestamps, fine print |
152
+ | Button Label | Optimistic Text | 15px | 600 | 20px (1.33) | normal | CTA labels |
153
+
154
+ ### Principles
155
+ - **Display vs Text split**: Optimistic Display for ≥24px headlines (tight tracking, optical display weighting), Optimistic Text for body (looser tracking, larger x-height).
156
+ - **Three core weights**: 400 (body), 600 (emphasis/buttons), 700 (display headlines). Restraint over variety.
157
+ - **Negative tracking at scale**: Large display sizes tighten to `-0.01em`/`-0.02em`; body stays at normal tracking.
158
+ - **Roomy line-height for reading**: Body at ~1.47 keeps the dense social feed scannable.
159
+
160
+ ## 4. Component Stylings
161
+
162
+ ### Buttons
163
+
164
+ Meta/Facebook buttons favor large radii (often full pill on marketing surfaces, ~8px on product) and the blue gradient or solid Meta Blue for primary.
165
+
166
+ **Primary (Gradient)**
167
+ - Background: `linear-gradient(120deg, #0064E0 0%, #0082FB 100%)`
168
+ - Text: `#FFFFFF`
169
+ - Border: none
170
+ - Radius: 28px (pill on marketing) / 8px (product)
171
+ - Padding: 14px 28px
172
+ - Font: 15px / 600 / Optimistic Text
173
+ - Hover: brightness lift, light stop pushed to `#0A8CFF`
174
+ - Pressed: `#0058C4` solid overlay
175
+ - Disabled: opacity 0.4
176
+ - Use: Primary CTA on light surfaces ("Get started", "Learn more") — ~48px tall
177
+
178
+ **Primary (Solid)**
179
+ - Background: `#0064E0`
180
+ - Text: `#FFFFFF`
181
+ - Border: none
182
+ - Radius: 8px
183
+ - Padding: 12px 20px
184
+ - Font: 15px / 600 / Optimistic Text
185
+ - Hover: `#0058C4`
186
+ - Use: Product-surface primary action (Facebook/Instagram web parity)
187
+
188
+ **Secondary**
189
+ - Background: `#E4E6EB` (Gray 200)
190
+ - Text: `#1C2B33`
191
+ - Border: none
192
+ - Radius: 8px
193
+ - Padding: 12px 20px
194
+ - Font: 15px / 600 / Optimistic Text
195
+ - Hover: `#D8DADF`
196
+ - Use: Neutral secondary action paired with a primary
197
+
198
+ **Outline**
199
+ - Background: transparent
200
+ - Text: `#0064E0`
201
+ - Border: 1.5px solid `#0064E0`
202
+ - Radius: 28px / 8px
203
+ - Padding: 12px 24px
204
+ - Font: 15px / 600 / Optimistic Text
205
+ - Hover: `rgba(0,100,224,0.06)` fill
206
+ - Use: Tertiary CTA, "Sign up" alongside a gradient primary
207
+
208
+ **Ghost / Text**
209
+ - Background: transparent
210
+ - Text: `#0064E0`
211
+ - Border: none
212
+ - Radius: 6px
213
+ - Padding: 8px 12px
214
+ - Font: 15px / 600 / Optimistic Text
215
+ - Hover: `rgba(0,100,224,0.06)` fill
216
+ - Use: Inline links-as-buttons, low-emphasis actions
217
+
218
+ ### Inputs
219
+
220
+ **Default (Box)**
221
+ - Background: `#FFFFFF`
222
+ - Text: `#1C2B33`
223
+ - Border: 1px solid `#CED0D4`
224
+ - Radius: 8px
225
+ - Padding: 12px 14px
226
+ - Font: 15px / 400 / Optimistic Text
227
+ - Placeholder: `#8A8D91`
228
+ - Focus: border `#0064E0` + `0 0 0 3px rgba(0,100,224,0.18)` ring
229
+ - Use: Standard form input
230
+
231
+ **Filled**
232
+ - Background: `#F0F2F5`
233
+ - Text: `#1C2B33`
234
+ - Border: 1px solid transparent
235
+ - Radius: 8px
236
+ - Padding: 12px 14px
237
+ - Font: 15px / 400 / Optimistic Text
238
+ - Focus: bg `#FFFFFF`, border `#0064E0`
239
+ - Use: Search bars, dense forms (classic FB search-field look)
240
+
241
+ **Error**
242
+ - Background: `#FFFFFF`
243
+ - Text: `#1C2B33`
244
+ - Border: 1px solid `#FA383E`
245
+ - Radius: 8px
246
+ - Padding: 12px 14px
247
+ - Font: 15px / 400 / Optimistic Text
248
+ - Focus: `0 0 0 3px rgba(250,56,62,0.18)` ring
249
+ - Use: Validation failure — paired with red helper text below
250
+
251
+ ### Cards
252
+
253
+ **Standard**
254
+ - Background: `#FFFFFF`
255
+ - Border: none
256
+ - Radius: 12px
257
+ - Padding: 16px
258
+ - Shadow: `0 1px 2px rgba(28,43,51,0.10)`
259
+ - Use: Feed cards, content panels — the workhorse surface on `#F0F2F5` canvas
260
+
261
+ **Featured**
262
+ - Background: `#FFFFFF`
263
+ - Border: none
264
+ - Radius: 16px
265
+ - Padding: 24px
266
+ - Shadow: `0 4px 16px rgba(28,43,51,0.12)`
267
+ - Use: Marketing promo cards, hero modules
268
+
269
+ **Gradient Hero**
270
+ - Background: `linear-gradient(120deg, #0064E0 0%, #0082FB 100%)`
271
+ - Text: `#FFFFFF`
272
+ - Border: none
273
+ - Radius: 20px
274
+ - Padding: 32px
275
+ - Shadow: `0 8px 32px rgba(0,100,224,0.30)`
276
+ - Use: Brand hero blocks — the one place a colored shadow is licensed
277
+
278
+ **Compact (Bordered)**
279
+ - Background: `#FFFFFF`
280
+ - Border: 1px solid `#E4E6EB`
281
+ - Radius: 8px
282
+ - Padding: 12px
283
+ - Shadow: none
284
+ - Use: Inline list items where a 1px edge replaces shadow
285
+
286
+ ### Badges
287
+
288
+ **Notification (count)**
289
+ - Background: `#FA383E`
290
+ - Text: `#FFFFFF`
291
+ - Border: 2px solid `#FFFFFF`
292
+ - Radius: 9999px
293
+ - Padding: 2px 6px
294
+ - Font: 12px / 700 / Optimistic Text
295
+ - Use: Unread counts on nav icons (the iconic FB red dot)
296
+
297
+ **Status / Pill**
298
+ - Background: `rgba(0,100,224,0.12)`
299
+ - Text: `#0064E0`
300
+ - Border: none
301
+ - Radius: 9999px
302
+ - Padding: 4px 10px
303
+ - Font: 12px / 600 / Optimistic Text
304
+ - Use: "New", category tags, soft informational labels
305
+
306
+ **Success Pill**
307
+ - Background: `rgba(66,183,42,0.14)`
308
+ - Text: `#2E8B1E`
309
+ - Border: none
310
+ - Radius: 9999px
311
+ - Padding: 4px 10px
312
+ - Font: 12px / 600 / Optimistic Text
313
+ - Use: Active / online / completed status
314
+
315
+ ### Tabs
316
+
317
+ **Top Tab (Active)**
318
+ - Background: transparent
319
+ - Text: `#0064E0`
320
+ - Indicator: 3px bottom border `#0064E0`
321
+ - Inactive text: `#65676B`
322
+ - Font: 15px / 600 / Optimistic Text
323
+ - Use: In-page section navigation (FB profile tabs pattern)
324
+
325
+ **Segmented**
326
+ - Background: `#F0F2F5`
327
+ - Text: `#65676B`
328
+ - Border: none
329
+ - Radius: 8px
330
+ - Padding: 8px 16px
331
+ - Active: `#FFFFFF` bg + `#1C2B33` text + `0 1px 2px rgba(28,43,51,0.10)` shadow
332
+ - Font: 14px / 600 / Optimistic Text
333
+ - Use: Mode switching within a panel
334
+
335
+ ### Toasts
336
+
337
+ **Default**
338
+ - Background: `#1C2B33`
339
+ - Text: `#FFFFFF`
340
+ - Border: none
341
+ - Radius: 8px
342
+ - Padding: 12px 16px
343
+ - Shadow: `0 4px 12px rgba(28,43,51,0.24)`
344
+ - Font: 14px / 500 / Optimistic Text
345
+ - Use: Transient confirmation ("Link copied"), bottom-anchored, 3s auto-dismiss
346
+
347
+ ### Dialogs
348
+
349
+ **Centered Modal**
350
+ - Background: `#FFFFFF`
351
+ - Text: `#1C2B33`
352
+ - Border: none
353
+ - Radius: 12px
354
+ - Padding: 24px
355
+ - Shadow: `0 12px 28px rgba(28,43,51,0.20)`
356
+ - Backdrop: `rgba(28,43,51,0.6)`
357
+ - Use: Confirmations, composer dialogs, settings prompts
358
+
359
+ ### Toggles
360
+
361
+ **Default**
362
+ - Background: `#0064E0` (on) / `#BCC0C4` (off)
363
+ - Border: none
364
+ - Radius: 9999px
365
+ - Thumb: `#FFFFFF` 20px circle with `0 1px 3px rgba(28,43,51,0.20)` shadow
366
+ - Use: Boolean settings, notification preferences
367
+
368
+ ---
369
+
370
+ **Verified:** 2026-06-06
371
+ **Tier 1 sources:** about.meta.com / meta.com (live brand surface — blue gradient, Optimistic type, infinity mark); design.facebook.com/stories/designing-our-new-company-brand-meta (official rebrand story — gradient, infinity, Optimistic typeface) · https://about.meta.com (live production site)
372
+ **Tier 2 sources:** brandpalettes.com/meta-color-codes, brandcolorcode.com/meta-platforms (corroborate `#0082FB`, `#0064E0`, `#1C2B33`). Product-surface neutrals (`#F0F2F5`, `#65676B`, `#E4E6EB`, `#42B72A`) are documented Facebook system tokens.
373
+ **Surface split:** §4 documents both the **Meta marketing brand** (gradient CTAs, pill radii, Optimistic Display) and the **Facebook/Instagram product** lineage (solid `#0064E0`, 8px radii, `#F0F2F5` canvas). Both retained as parallel systems.
374
+
375
+ ## 5. Layout Principles
376
+
377
+ ### Spacing System
378
+ - Base unit: 4px
379
+ - Common values: 4px, 8px, 12px, 16px, 20px, 24px, 32px, 48px, 64px, 96px
380
+ - Horizontal page gutter: 16px mobile, 24px tablet, growing to centered max-width on desktop
381
+ - Card internal padding: 16px (standard), 24px (featured)
382
+
383
+ ### Grid & Container
384
+ - Marketing: 12-column grid, max content width ~1200px, centered
385
+ - Product (Facebook web): three-column shell — left rail, center feed (~600px), right rail
386
+ - Center feed column is the canonical content measure: ~500–600px for readability
387
+ - Mobile-first collapse to a single column under 768px
388
+
389
+ ### Whitespace Philosophy
390
+ - **Room to breathe at brand moments**: hero sections use 96px+ vertical rhythm so the gradient and headline dominate.
391
+ - **Dense but layered in product**: the feed packs cards tightly on a `#F0F2F5` canvas, each card lifted on white — density without clutter.
392
+ - **Grouped by relationship**: related actions cluster at 8–12px gaps; distinct sections separate by 32–48px.
393
+
394
+ ### Border Radius Scale
395
+ - Compact (6px): ghost buttons, small chips
396
+ - Standard (8px): inputs, product buttons, compact cards
397
+ - Comfortable (12px): standard cards, dialogs
398
+ - Large (16–20px): featured cards, gradient heroes
399
+ - Pill (28px / 9999px): marketing CTAs, badges, toggles
400
+
401
+ ## 6. Depth & Elevation
402
+
403
+ | Level | Treatment | Use |
404
+ |-------|-----------|-----|
405
+ | Flat (Level 0) | No shadow | Page canvas, inline elements |
406
+ | Subtle (Level 1) | `0 1px 2px rgba(28,43,51,0.10)` | Feed cards, list separation |
407
+ | Standard (Level 2) | `0 4px 16px rgba(28,43,51,0.12)` | Featured cards, raised panels |
408
+ | Elevated (Level 3) | `0 8px 24px rgba(28,43,51,0.16)` | Dropdowns, popovers, menus |
409
+ | Modal (Level 4) | `0 12px 28px rgba(28,43,51,0.20)` | Dialogs, composer modals |
410
+ | Brand Glow | `0 8px 32px rgba(0,100,224,0.30)` | Gradient hero only — licensed colored shadow |
411
+
412
+ **Shadow Philosophy**: Meta uses ink-tinted (`#1C2B33`-based) neutral shadows for the product layering that defines Facebook's white-on-gray feel — elevation is communicated by lifting white cards off the `#F0F2F5` canvas. The *only* place a colored shadow appears is the brand gradient hero, where a blue glow reinforces the gradient's energy. Depth implies the company's third-dimension (immersive) ambition without literal skeuomorphism.
413
+
414
+ ### Blur Effects
415
+ - Sticky headers apply subtle backdrop blur on scroll
416
+ - Overlay menus and the gradient hero may use a soft `backdrop-filter: blur(8px)` over imagery
417
+
418
+ ## 7. Do's and Don'ts
419
+
420
+ ### Do
421
+ - Use the Meta Blue gradient (`#0064E0` → `#0082FB`) for brand hero moments and primary marketing CTAs
422
+ - Use solid `#0064E0` for product-surface interactive elements (links, buttons, focus)
423
+ - Use Optimistic Display for headlines ≥24px, Optimistic Text for body
424
+ - Lift white cards off the `#F0F2F5` canvas with subtle ink-tinted shadows
425
+ - Use `#1C2B33` for text, never pure `#000000`
426
+ - Reserve the blue gradient for brand energy — it should feel special
427
+ - Use pill radii (28px+) on marketing CTAs, 8px on product surfaces
428
+
429
+ ### Don't
430
+ - Don't blend the gradient with off-brand hues — it is always blue-to-blue
431
+ - Don't use the legacy flat Facebook `#1877F2` as the Meta brand color
432
+ - Don't apply colored shadows anywhere except the gradient hero
433
+ - Don't use pure black text or pure black backgrounds — use `#1C2B33`
434
+ - Don't mix Optimistic Display tracking onto small body text
435
+ - Don't overuse the gradient — once per view at most; it loses meaning if everywhere
436
+ - Don't set body weight above 400 except for emphasis (600) and headlines (700)
437
+
438
+ ## 8. Responsive Behavior
439
+
440
+ ### Breakpoints
441
+ | Name | Width | Key Changes |
442
+ |------|-------|-------------|
443
+ | Mobile | <768px | Single column, 16px gutter, bottom nav, stacked hero |
444
+ | Tablet | 768–1024px | Two columns, 24px gutter, side margins appear |
445
+ | Desktop | 1024–1440px | Three-column product shell / 12-col marketing grid |
446
+ | Wide | >1440px | Centered max-width ~1200px, larger hero type |
447
+
448
+ ### Touch Targets
449
+ - Buttons: minimum 44px height (48px for primary CTA)
450
+ - Icon buttons: 40px tap target minimum
451
+ - List rows: 48px+ minimum height
452
+
453
+ ### Collapsing Strategy
454
+ - Three-column product shell collapses: right rail drops first, then left rail becomes a drawer
455
+ - Marketing hero stacks media below headline on mobile
456
+ - Sticky top nav becomes a bottom tab bar on mobile product surfaces
457
+ - Horizontal card carousels for discovery sections
458
+
459
+ ### Image Behavior
460
+ - Hero imagery: full-bleed, gradient overlay for text legibility
461
+ - Avatars: circular, 40px standard, 24px compact, 56px+ profile
462
+ - Media in cards: full-width, rounded to card radius, aspect-ratio preserved
463
+
464
+ ## 9. Agent Prompt Guide
465
+
466
+ ### Quick Color Reference
467
+ - Primary CTA: Meta Blue (`#0064E0`)
468
+ - Brand Gradient: `linear-gradient(120deg, #0064E0, #0082FB)`
469
+ - CTA Hover: `#0058C4`
470
+ - Background (product): Light Gray (`#F0F2F5`)
471
+ - Background (marketing): White (`#FFFFFF`)
472
+ - Heading text: Meta Ink (`#1C2B33`)
473
+ - Body text: Gray (`#65676B`)
474
+ - Caption text: Gray (`#8A8D91`)
475
+ - Placeholder: Gray (`#8A8D91`)
476
+ - Border: Gray 200 (`#E4E6EB`)
477
+ - Success: Green (`#42B72A`)
478
+ - Error: Red (`#FA383E`)
479
+ - Warning: Amber (`#F5A623`)
480
+
481
+ ### Example Component Prompts
482
+ - "Create a gradient hero CTA: `linear-gradient(120deg,#0064E0,#0082FB)` bg, white text 15px weight 600, 28px radius, 14px 28px padding, brand glow shadow `0 8px 32px rgba(0,100,224,0.30)`."
483
+ - "Build a feed card: white bg, 12px radius, 16px padding, shadow `0 1px 2px rgba(28,43,51,0.10)` on a `#F0F2F5` canvas. Header avatar 40px circle + name 15px weight 600 #1C2B33 + timestamp 12px #8A8D91."
484
+ - "Design a search field: `#F0F2F5` filled bg, 8px radius, 12px 14px padding, 15px text #1C2B33, placeholder #8A8D91. Focus: white bg, 1px #0064E0 border, 3px rgba(0,100,224,0.18) ring."
485
+ - "Create a notification badge: #FA383E bg, white 12px weight 700 text, 9999px radius, 2px white border, 2px 6px padding, anchored top-right of a nav icon."
486
+ - "Design a primary product button: #0064E0 bg, white 15px weight 600, 8px radius, 12px 20px padding. Hover #0058C4. Disabled opacity 0.4."
487
+
488
+ ### Iteration Guide
489
+ 1. Use Optimistic Display for headlines (≥24px), Optimistic Text for body, with Helvetica/system fallbacks
490
+ 2. Primary interactive color is `#0064E0`; brand gradient `#0064E0→#0082FB` is for hero/brand moments only
491
+ 3. Text ink is `#1C2B33`, body gray `#65676B`, never pure black
492
+ 4. Product surfaces: lift white cards off `#F0F2F5` canvas with subtle ink shadows
493
+ 5. Radii: 8px product, 28px+ pill on marketing, 12px cards, 16–20px featured
494
+ 6. Colored shadow only on the gradient hero; everywhere else ink-tinted neutral
495
+ 7. Mobile-first; three-column product shell collapses right→left
496
+
497
+ ---
498
+
499
+ ## 10. Voice & Tone
500
+
501
+ Meta speaks with the optimism of a company betting on connection and the next computing platform — confident, forward-looking, plainspoken, and warm. It avoids hype-jargon where it can, favoring clear human sentences over technobabble. Copy is inclusive and second-person ("Build the future with us", "Connect with the people and things you love"). The tone is aspirational at the brand layer and utilitarian-friendly at the product layer.
502
+
503
+ | Context | Tone |
504
+ |---|---|
505
+ | CTAs | Imperative, short, optimistic (`Get started`, `Learn more`, `Build with Meta`) |
506
+ | Success toasts | Plain past-tense single line (`Link copied`, `Changes saved`). No exclamation spam. |
507
+ | Error messages | Specific, blameless, actionable. `Something went wrong. Try again.` only as last resort. |
508
+ | Onboarding | Second-person, one idea per step, warm and encouraging |
509
+ | Brand / mission | Aspirational, future-tense, connection-centered (`Bringing the metaverse to life`) |
510
+ | Empty states | Explain why it's empty + one action. Friendly, never cold. |
511
+ | Legal / privacy | Clear, direct, no dark patterns in copy — plainspoken consent language |
512
+
513
+ **Forbidden patterns.** Over-hyped superlatives ("revolutionary", "game-changing"), fear-based urgency, pure-black `#000000` text, the legacy flat `#1877F2` as a brand mark, gradient blends with non-blue hues.
514
+
515
+ ## 11. Brand Narrative
516
+
517
+ In **October 2021**, Facebook, Inc. rebranded its parent company to **Meta**, signaling a strategic pivot from a single social network to a company organized around connection across social, devices, and the immersive web. The name derives from the Greek "beyond"; the **infinity mark** — a continuous 3D loop — was designed to live natively in both 2D screens and 3D/AR space, embodying "unlimited potential" and the company's bet on spatial computing.
518
+
519
+ The brand deliberately moved past Facebook's flat, utilitarian `#1877F2` blue. Meta's blue **gradient** (`#0064E0` deep, trustworthy; `#0082FB` bright, intelligent) carries forward the heritage blue while adding depth and motion — a literal third dimension that mirrors the immersive-computing thesis. A near-black `#1C2B33` (blue-gray, not pure black) signals stability and grounds the energetic blue. The custom **Optimistic** typeface superfamily was built to keep a planet-scale interface feeling human and warm rather than corporate and cold.
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+
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+ Meta operates a family of products — Facebook, Instagram, WhatsApp, Messenger, Threads — alongside Reality Labs hardware (Quest, Ray-Ban Meta glasses) and large-scale AI. The design system must therefore flex from dense, utilitarian product surfaces (the Facebook feed on its `#F0F2F5` canvas, packed with white cards) to expansive, gradient-washed brand and hardware marketing. The connective tissue is the blue gradient, the infinity mark, the Optimistic type, and a discipline of reserving brand energy for moments that earn it.
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+
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+ What Meta refuses: the cold institutional seriousness of legacy enterprise tech, the flat single-blue of old Facebook, and hype-driven copy that overpromises. It occupies a confident middle — big-tech scale with a human, optimistic surface.
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+
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+ ## 12. Principles
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+
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+ 1. **The gradient is brand energy — spend it carefully.** `#0064E0→#0082FB` appears at hero and primary-CTA moments, not as wallpaper. Used everywhere, it means nothing; used once per view, it sings.
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+ 2. **Depth implies the third dimension.** Shadows, the gradient, and the infinity loop all hint at spatial computing. Elevation is intentional, not decorative.
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+ 3. **Lift white off gray.** The core product pattern is white cards on a `#F0F2F5` canvas. Hierarchy comes from layering, not borders.
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+ 4. **Ink, not black.** `#1C2B33` everywhere a designer would reach for `#000000`. The warmth keeps a trillion impressions human.
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+ 5. **Display for headlines, Text for reading.** Optimistic Display ≥24px with tight tracking; Optimistic Text below, looser, larger x-height.
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+ 6. **Human optimism over hype.** Copy is confident and plainspoken. No fear-urgency, no empty superlatives.
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+ 7. **One blue, two roles.** Solid `#0064E0` is interaction (product); the gradient is brand (marketing). Don't confuse the two on a single surface.
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+ 8. **Scale demands restraint.** With billions of users, every ornamental choice multiplies. Default to the minimal, accessible option.
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+
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+ ## 13. Personas
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+
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+ *Personas below are fictional archetypes informed by publicly described Meta product user segments, not individual people.*
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+
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+ **Maya, 24, Austin TX.** Creator and student. Lives in Instagram and Threads, posts daily, runs a small shop. Expects the interface to disappear behind her content — fast composer, frictionless upload, vivid media. The blue gradient reads to her as "the brand"; she notices when a CTA feels on-brand versus off. Mobile-first to the point that desktop is an afterthought.
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+
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+ **David, 41, Chicago.** Marketing manager who runs ad campaigns through Meta Business tools. Power user of dense, utilitarian product surfaces — tables, filters, dashboards on the `#F0F2F5` canvas. Values clarity and information density over polish. Trusts the blue for primary actions; wants secondary actions clearly de-emphasized in gray. Switches between desktop dashboards and mobile checks.
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+
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+ **Priya, 33, London.** Reality Labs early adopter — owns a Quest and Ray-Ban Meta glasses. Encounters the brand across hardware marketing, in-headset UI, and companion apps. Sensitive to the gradient and infinity mark as signals of the immersive-future story. Expects depth, motion, and a premium-but-optimistic tone. The consistency of Meta Blue across 2D and spatial surfaces is what makes the ecosystem feel coherent to her.
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+
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+ ## 14. States
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+
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+ | State | Treatment |
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+ |---|---|
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+ | **Empty (first use)** | Friendly single-line explainer in `#65676B` body text + one primary action (`#0064E0` button). Light illustration acceptable on marketing, omitted on dense product. |
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+ | **Empty (no results)** | Single `#8A8D91` caption line (`No results found`). Optional "Clear filters" ghost button. |
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+ | **Loading (first paint)** | Skeleton blocks at `#E4E6EB` matching final layout, 1.2s shimmer with white highlight. Rounded at component radius. |
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+ | **Loading (refresh)** | Top pull-down spinner in `#0064E0`. Content stays visible with previous values; no blocking overlay. |
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+ | **Error (inline field)** | `#FA383E` 1px border + `0 0 0 3px rgba(250,56,62,0.18)` ring, red helper text 13px below. One actionable sentence. |
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+ | **Error (toast)** | `#1C2B33` bg, white 14px text, 3s auto-dismiss, bottom-anchored. One sentence. |
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+ | **Error (screen-blocking)** | Reserved for outage. Centered `#1C2B33` 17px weight 600 message, `#0064E0` retry button below. |
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+ | **Success (toast)** | `#1C2B33` bg, white text, optional `#42B72A` check icon. `Saved`, `Posted`. 3s dismiss. |
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+ | **Success (inline)** | Brief `rgba(66,183,42,0.14)` flash behind the updated element, 300ms fade. |
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+ | **Disabled** | Opacity 0.4 on the element. Inputs keep their `#CED0D4` border so geometry is stable when re-enabled. |
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+ | **Focus** | `#0064E0` border + `0 0 0 3px rgba(0,100,224,0.18)` ring on all interactive elements. Always visible for accessibility. |
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+ | **Hover (button)** | Solid blue darkens to `#0058C4`; gradient brightens its light stop. 150ms ease. |
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+
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+ ## 15. Motion & Easing
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+
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+ **Durations** (named):
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+
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+ | Token | Value | Use |
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+ |---|---|---|
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+ | `motion-instant` | 0ms | State flips when reduced-motion is set |
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+ | `motion-fast` | 150ms | Hover, focus, button press, small reveals |
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+ | `motion-standard` | 250ms | Default — menus, card expand, tab switch |
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+ | `motion-slow` | 400ms | Emphasized — modal entrance, success confirmation |
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+ | `motion-page` | 350ms | Route transitions, full-screen pushes |
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+ | `motion-brand` | 600ms | Gradient hero reveal, infinity-mark animation |
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+
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+ **Easings:**
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+
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+ | Token | Curve | Use |
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+ |---|---|---|
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+ | `ease-enter` | `cubic-bezier(0.0, 0.0, 0.2, 1)` | Things appearing — menus, sheets, toasts |
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+ | `ease-exit` | `cubic-bezier(0.4, 0.0, 1, 1)` | Things leaving — dismissals |
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+ | `ease-standard` | `cubic-bezier(0.4, 0.0, 0.2, 1)` | Two-way — collapsibles, tab content |
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+ | `ease-brand` | `cubic-bezier(0.22, 1, 0.36, 1)` | Gradient reveals, infinity loop — smooth, premium overshoot-free glide |
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+
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+ **Signature motions.**
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+
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+ 1. **Gradient reveal.** Hero gradients animate their angle/position subtly over `motion-brand` with `ease-brand`, giving the brand surface a living, three-dimensional shimmer without distracting from content.
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+ 2. **Infinity-mark loop.** The brand mark traces its continuous 3D loop on `ease-brand` — fluid, seamless, never snapping. It loops slowly to imply "unlimited" rather than spin frantically.
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+ 3. **Card lift.** On hover, feed/marketing cards lift via shadow deepening (`Level 1 → Level 2`) over `motion-fast` with `ease-standard`. A subtle 1–2px translateY reinforces the rise off the gray canvas.
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+ 4. **Reduce motion.** Under `prefers-reduced-motion: reduce`, all `motion-*` tokens collapse to `motion-instant`; gradient/infinity animations freeze to a static frame; slides become crossfades. The product stays fully usable.
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+
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+ <!--
593
+ OmD v0.1 Sources
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+
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+ WebSearch (2026-06-06): Meta brand color codes corroborated across
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+ brandpalettes.com/meta-color-codes, brandcolorcode.com/meta-platforms,
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+ designpieces.com — confirming #0082FB (light blue), #0064E0 (blue),
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+ #1C2B33 (gray/ink). Typography: Optimistic Display + Optimistic Text
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+ (custom superfamily). Logo: infinity mark, blue gradient, per
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+ design.facebook.com/stories/designing-our-new-company-brand-meta.
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+
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+ WebFetch (2026-06-06): about.meta.com 301-redirects to www.meta.com/about.
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+ Brand-surface reading of gradient + Optimistic type is consistent with the
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+ official rebrand story.
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+
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+ Facebook product-surface neutrals (#F0F2F5 canvas, #65676B secondary text,
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+ #E4E6EB border, #42B72A green, #FA383E red, #1877F2 legacy blue) are
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+ widely documented Facebook design-system tokens used here as the product
609
+ lineage that Meta's marketing brand sits atop.
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+
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+ Personas (§13) are fictional archetypes informed by publicly described
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+ Meta product user segments. Interpretive claims (gradient = third dimension /
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+ immersive thesis) are editorial readings of the published rebrand, not
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+ verbatim Meta statements.
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+ -->