oh-my-design-cli 1.0.2 → 1.1.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +15 -18
- package/data/reference-fingerprints.json +337 -3
- package/data/reference-tags.md +15 -1
- package/package.json +2 -2
- package/skills/omd-init/SKILL.md +1 -1
- package/web/AGENTS.md +5 -0
- package/{references → web/references}/airbnb/DESIGN.md +158 -19
- package/web/references/airtable/DESIGN.md +241 -0
- package/{references → web/references}/apple/DESIGN.md +131 -76
- package/web/references/baemin/DESIGN.md +470 -0
- package/{references → web/references}/bmw/DESIGN.md +138 -9
- package/{references → web/references}/cal/DESIGN.md +173 -17
- package/{references → web/references}/claude/DESIGN.md +11 -1
- package/{references → web/references}/clay/DESIGN.md +75 -0
- package/{references → web/references}/clickhouse/DESIGN.md +74 -0
- package/{references → web/references}/cohere/DESIGN.md +75 -0
- package/web/references/coinbase/DESIGN.md +205 -0
- package/{references → web/references}/composio/DESIGN.md +74 -0
- package/web/references/coupang/DESIGN.md +487 -0
- package/{references → web/references}/cursor/DESIGN.md +74 -0
- package/web/references/dcard/DESIGN.md +567 -0
- package/{references → web/references}/elevenlabs/DESIGN.md +91 -0
- package/{references → web/references}/expo/DESIGN.md +72 -0
- package/{references → web/references}/ferrari/DESIGN.md +72 -0
- package/{references → web/references}/figma/DESIGN.md +124 -48
- package/{references → web/references}/framer/DESIGN.md +143 -16
- package/web/references/freee/DESIGN.md +558 -0
- package/{references → web/references}/hashicorp/DESIGN.md +72 -0
- package/{references → web/references}/ibm/DESIGN.md +68 -0
- package/{references → web/references}/intercom/DESIGN.md +73 -0
- package/web/references/kakao/DESIGN.md +490 -0
- package/web/references/kakaobank/DESIGN.md +533 -0
- package/web/references/karrot/DESIGN.md +431 -0
- package/web/references/kraken/DESIGN.md +219 -0
- package/web/references/krds/DESIGN.md +982 -0
- package/web/references/kurly/DESIGN.md +574 -0
- package/{references → web/references}/lamborghini/DESIGN.md +74 -0
- package/{references → web/references}/line/DESIGN.md +84 -43
- package/{references → web/references}/linear.app/DESIGN.md +8 -1
- package/{references → web/references}/lovable/DESIGN.md +73 -0
- package/web/references/mercari/DESIGN.md +464 -0
- package/{references → web/references}/minimax/DESIGN.md +72 -0
- package/{references → web/references}/mintlify/DESIGN.md +72 -0
- package/web/references/miro/DESIGN.md +252 -0
- package/{references → web/references}/mistral.ai/DESIGN.md +72 -0
- package/{references → web/references}/mongodb/DESIGN.md +72 -0
- package/web/references/musinsa/DESIGN.md +536 -0
- package/web/references/naver/DESIGN.md +518 -0
- package/{references → web/references}/notion/DESIGN.md +9 -1
- package/web/references/nvidia/DESIGN.md +491 -0
- package/web/references/ohouse/DESIGN.md +570 -0
- package/{references → web/references}/ollama/DESIGN.md +72 -0
- package/{references → web/references}/opencode.ai/DESIGN.md +73 -0
- package/web/references/pinkoi/DESIGN.md +575 -0
- package/{references → web/references}/pinterest/DESIGN.md +73 -0
- package/{references → web/references}/posthog/DESIGN.md +172 -18
- package/web/references/qanda/DESIGN.md +459 -0
- package/{references → web/references}/raycast/DESIGN.md +169 -34
- package/{references → web/references}/renault/DESIGN.md +72 -0
- package/{references → web/references}/replicate/DESIGN.md +73 -0
- package/{references → web/references}/resend/DESIGN.md +73 -0
- package/{references → web/references}/revolut/DESIGN.md +74 -0
- package/web/references/ridi/DESIGN.md +517 -0
- package/{references → web/references}/runwayml/DESIGN.md +152 -24
- package/{references → web/references}/sanity/DESIGN.md +72 -0
- package/{references → web/references}/sentry/DESIGN.md +73 -0
- package/web/references/spacex/DESIGN.md +379 -0
- package/web/references/spotify/DESIGN.md +426 -0
- package/{references → web/references}/stripe/DESIGN.md +44 -1
- package/{references → web/references}/supabase/DESIGN.md +73 -0
- package/{references → web/references}/superhuman/DESIGN.md +159 -17
- package/{references → web/references}/tesla/DESIGN.md +170 -0
- package/{references → web/references}/together.ai/DESIGN.md +73 -0
- package/{references → web/references}/toss/DESIGN.md +304 -50
- package/{references → web/references}/uber/DESIGN.md +73 -0
- package/{references → web/references}/vercel/DESIGN.md +9 -1
- package/{references → web/references}/voltagent/DESIGN.md +73 -0
- package/{references → web/references}/warp/DESIGN.md +142 -15
- package/web/references/webflow/DESIGN.md +253 -0
- package/{references → web/references}/wise/DESIGN.md +84 -0
- package/{references → web/references}/x.ai/DESIGN.md +85 -0
- package/web/references/yanolja/DESIGN.md +448 -0
- package/web/references/yeogiotte/DESIGN.md +424 -0
- package/{references → web/references}/zapier/DESIGN.md +85 -0
- package/references/airtable/DESIGN.md +0 -107
- package/references/baemin/DESIGN.md +0 -260
- package/references/coinbase/DESIGN.md +0 -129
- package/references/dcard/DESIGN.md +0 -302
- package/references/freee/DESIGN.md +0 -308
- package/references/kakao/DESIGN.md +0 -261
- package/references/karrot/DESIGN.md +0 -252
- package/references/kraken/DESIGN.md +0 -146
- package/references/mercari/DESIGN.md +0 -294
- package/references/miro/DESIGN.md +0 -108
- package/references/nvidia/DESIGN.md +0 -308
- package/references/pinkoi/DESIGN.md +0 -309
- package/references/spacex/DESIGN.md +0 -205
- package/references/spotify/DESIGN.md +0 -246
- package/references/webflow/DESIGN.md +0 -109
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## 4. Component Stylings
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### Buttons
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**Dark Pill**
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- Background: `#353534`
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- Text: `#afaeac` (Ash Gray)
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- Radius: 50px (pill)
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- Padding: 10px
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- Font: 16px / 400 / Matter
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- Hover: subtle opacity/brightness shift
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- Use: Primary CTA — warm, muted, understated
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**Frosted Tag**
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- Background: `rgba(255, 255, 255, 0.16)`
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- Text: `#000000`
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- Radius: 6px
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- Padding: 1px 6px
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- Font: 12px / 400 / Matter
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- Use: Small inline tag-like button
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**Ghost**
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- Background: transparent
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- Text: `#afaeac`
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- Radius: 50px
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- Padding: 10px
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- Hover: underline decoration
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- Use: Tertiary text-only action
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### Inputs
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**Default**
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- Background: `#1a1a18`
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- Text: `#faf9f6`
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- Border: 1px solid `rgba(226, 226, 226, 0.35)`
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- Radius: 8px
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- Padding: 10px 12px
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- Font: 16px / 400 / Matter
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- Placeholder: `#868584` (Stone Gray)
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- Focus: border brightness increase (no colored ring — monochromatic)
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- Use: Inferred from §1-§2 baseline (no explicit DS variant in source) — minimal form presence on marketing site.
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### Cards
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**Photography Card**
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- Background: full-bleed nature imagery
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- Radius: 8px (or 12px)
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- Padding: 0px (image-led)
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- Use: Nature photography with overlay text
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**Terminal Screenshot Card**
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- Background: `#1a1a18`
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- Radius: 12px
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- Padding: 0px (UI fills frame)
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- Use: Product terminal UI in dark container
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**Bordered Card**
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- Background: `#1a1a18`
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- Text: `#faf9f6`
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- Border: 1px solid `rgba(226, 226, 226, 0.35)`
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- Radius: 12px
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- Padding: 24px
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- Use: Containment card with semi-transparent border
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### Badges
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**Default**
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- Background: `rgba(255, 255, 255, 0.16)`
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- Text: `#000000` (or `#faf9f6` on dark)
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- Radius: 6px
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- Padding: 1px 6px
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- Font: 12px / 400 / Matter
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- Use: Inferred from §1-§2 baseline (no explicit DS variant in source) — frosted tag re-used as badge.
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### Navigation
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- **Top nav**: Dark background, warm parchment brand text, Matter Regular at 16px for links
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3. Check that Matter Regular (400) is the default weight — Medium (500) only for emphasis
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4. Confirm uppercase labels have wide letter-spacing (1.4px–2.4px) — tight uppercase feels wrong here
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5. The overall tone should feel warm and calm, like a well-designed magazine — not aggressive or tech-flashy
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## 10. Voice & Tone
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Warp's voice is **agentic-development-warm and terminal-magazine.** "The Agentic Development Environment" — terminal that's been redesigned for the AI agent era. Wide letter-spacing uppercase + warm dark canvas signal "well-designed magazine" rather than "tech-aggressive."
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| Context | Tone |
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| CTA | Verb-noun. "Download Warp", "Get Warp", "Try free" |
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| Marketing | Magazine-warm. Real terminal screenshots, not stock images |
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| Documentation | CLI-first, code-block heavy |
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| Error | Calm. "Command failed. View error log." |
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**Voice samples**
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- Tagline: *"The Agentic Development Environment"* <!-- verified: warp.dev homepage 2026-05 -->
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**Forbidden phrases.** "Revolutionary terminal". Aggressive comparison framing.
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## 11. Brand Narrative
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Warp was founded **June 2020** in San Francisco by **Zach Lloyd (Founder/CEO)** — formerly **Principal Engineer at Google** and **interim CTO at TIME** ([Warp — Wikipedia](https://en.wikipedia.org/wiki/Warp_(terminal)), [Sequoia Capital — Transforming the Command Line at Warp Speed](https://sequoiacap.com/article/warp-spotlight/), [Zach Lloyd — LinkedIn](https://www.linkedin.com/in/zachlloyd/)). Built natively in **Rust** for **macOS, Windows, and Linux**. **Show HN: Warp launched 2022** ([Hacker News — Show HN: Warp Rust-based terminal](https://news.ycombinator.com/item?id=30921231)). **Series B $50M (June 2023)** led by **Sequoia Capital**; total funding ~**$73M** across seed, A, B per recent reporting ([FinSMEs — Warp $50M Series B 2023-06](https://www.finsmes.com/2023/06/warp-raises-50m-series-b-funding-round.html)). Now positioned as **"The Agentic Development Environment"** — the first ADE built for coding with multiple agents (live `<title>` 2026-05 confirms). **Recently open-sourced** the Agentic Development Environment ([StreetInsider — Warp open-sources ADE with cloud agents](https://www.streetinsider.com/EZ+Newswire/Warp+Open-Sources+Its+Agentic+Development+Environment,+Introducing+a+New+Model+for+Building+Software+with+Cloud+Agents/26381208.html), [byteiota — 37K stars in days](https://byteiota.com/warp-terminal-open-source-agentic-dev-environment/)). The brand voice — warm dark canvas, wide letter-spacing uppercase, magazine-style chrome, **`oklch()` color-space tokens** — reflects "premium developer tool, not just another terminal." (NOTE: there's a separate **Warp YC W23** company — payroll compliance for Y Combinator startups — distinct from this Warp terminal.)
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## 12. Principles
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1. **Agentic-first.** *UI implication:* AI agent integration first-class, not bolted on.
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2. **Warm and calm register.** *UI implication:* never tech-flashy or aggressive.
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3. **Wide uppercase tracking 1.4-2.4px.** *UI implication:* never tight uppercase.
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4. **Dark warm canvas.** *UI implication:* not pure black; warm dark.
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5. **Magazine layout.** *UI implication:* generous section padding, photography-considered.
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## 13. Personas
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*Personas are fictional archetypes informed by Warp user segments (Mac-based engineers, terminal power users, AI-pair-programming adopters), not individual people.*
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**Sergey Volkov, 36, Berlin.** Senior engineer. Warp replaced iTerm2 for AI commands + blocks.
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**Sofia Park, 31, Seoul.** Backend engineer. Warp Drive for shared workflows with team.
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**Marcus Webb, 41, San Francisco.** Engineering manager. Warp for production debugging sessions.
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## 14. States
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| State | Treatment |
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| **Empty (no commands)** | "Run your first command" |
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| **Empty (no AI history)** | "Try `warp ai`" |
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| **Loading (command)** | Terminal output streams |
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| **Loading (AI generation)** | Per-token streaming |
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| **Error (command)** | Stack trace block |
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| **Error (AI rate limit)** | Tier limit + upgrade |
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| **Success (committed)** | Block confirmation |
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| **Success (shared)** | Warp Drive share link |
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| **Skeleton (block list)** | Warm dark placeholders |
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| **Disabled (no plan)** | Upgrade link |
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| **Loading (long task)** | Persistent progress |
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## 15. Motion & Easing
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| Token | Value | Use |
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| `motion-instant` | 0ms | Selection |
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| `motion-fast` | 150ms | Hover |
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| `motion-standard` | 250ms | Modal, panel |
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Standard cubic-bezier; calm easing. `prefers-reduced-motion: reduce` removes hover transitions.
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---
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**Verified:** 2026-05-08 (omd:migrate run 62 — Apple-tier)
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**Tier 1 sources:** warp.dev home + /pricing (live DOM via playwright — Primary **`oklch(0.97 0.01 84.6)` Warp Cream + `oklch(0.14 0.004 84.6)` Warp Espresso** text 3px / 36px / 4×16 / 14px·500; Outline 4px sub-tier; **Billing toggle 9999px** + **`oklab()` translucent** discipline. **`oklch()` for solid + `oklab()` for translucent — most advanced color-space convention in corpus**, surpassing Sanity's `display-p3()`).
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**Tier 2 sources:** styles.refero.design / getdesign.md — no record.
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**Tier 2 (Philosophy/founders/funding):** Wikipedia (Warp terminal), Sequoia Capital, LinkedIn (Lloyd ex-Google/TIME), HN (Show HN: Warp 2022), FinSMEs (2023-06 $50M Series B), Sacra, StreetInsider (OSS ADE), byteiota (37K stars).
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**Style ref:** `claude` (warm magazine register). **Conflicts unresolved:** none. **Earlier addition:** `oklch()`/`oklab()` color-space convention + 3px sharp Primary canonical (prior footer values appear to be from a different surface state).
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# Design System Inspiration of Webflow
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## 1. Visual Theme & Atmosphere
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Webflow's website is a visually rich, tool-forward platform that communicates "design without code" through clean white surfaces, the signature Webflow Blue (`#146ef5`), and a rich secondary color palette (purple, pink, green, orange, yellow, red). The custom WF Visual Sans Variable font creates a confident, precise typographic system with weight 600 for display and 500 for body.
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**Key Characteristics:**
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- White canvas with near-black (`#080808`) text
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- Webflow Blue (`#146ef5`) as primary brand + interactive color
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- WF Visual Sans Variable — custom variable font with weight 500–600
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- Rich secondary palette: purple `#7a3dff`, pink `#ed52cb`, green `#00d722`, orange `#ff6b00`, yellow `#ffae13`, red `#ee1d36`
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- Conservative 4px–8px border-radius — sharp, not rounded
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- Multi-layer shadow stacks (5-layer cascading shadows)
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- Uppercase labels: 10px–15px, weight 500–600, wide letter-spacing (0.6px–1.5px)
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- translate(6px) hover animation on buttons
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## 2. Color Palette & Roles
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### Primary
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- **Near Black** (`#080808`): Primary text
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- **Webflow Blue** (`#146ef5`): `--_color---primary--webflow-blue`, primary CTA and links
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- **Blue 400** (`#3b89ff`): `--_color---primary--blue-400`, lighter interactive blue
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- **Blue 300** (`#006acc`): `--_color---blue-300`, darker blue variant
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- **Button Hover Blue** (`#0055d4`): `--mkto-embed-color-button-hover`
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### Secondary Accents
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- **Purple** (`#7a3dff`): `--_color---secondary--purple`
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- **Pink** (`#ed52cb`): `--_color---secondary--pink`
|
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29
|
+
- **Green** (`#00d722`): `--_color---secondary--green`
|
|
30
|
+
- **Orange** (`#ff6b00`): `--_color---secondary--orange`
|
|
31
|
+
- **Yellow** (`#ffae13`): `--_color---secondary--yellow`
|
|
32
|
+
- **Red** (`#ee1d36`): `--_color---secondary--red`
|
|
33
|
+
|
|
34
|
+
### Neutral
|
|
35
|
+
- **Gray 800** (`#222222`): Dark secondary text
|
|
36
|
+
- **Gray 700** (`#363636`): Mid text
|
|
37
|
+
- **Gray 300** (`#ababab`): Muted text, placeholder
|
|
38
|
+
- **Mid Gray** (`#5a5a5a`): Link text
|
|
39
|
+
- **Border Gray** (`#d8d8d8`): Borders, dividers
|
|
40
|
+
- **Border Hover** (`#898989`): Hover border
|
|
41
|
+
|
|
42
|
+
### Shadows
|
|
43
|
+
- **5-layer cascade**: `rgba(0,0,0,0) 0px 84px 24px, rgba(0,0,0,0.01) 0px 54px 22px, rgba(0,0,0,0.04) 0px 30px 18px, rgba(0,0,0,0.08) 0px 13px 13px, rgba(0,0,0,0.09) 0px 3px 7px`
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44
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+
|
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45
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+
## 3. Typography Rules
|
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46
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+
|
|
47
|
+
### Font: `WF Visual Sans Variable`, fallback: `Arial`
|
|
48
|
+
|
|
49
|
+
| Role | Size | Weight | Line Height | Letter Spacing | Notes |
|
|
50
|
+
|------|------|--------|-------------|----------------|-------|
|
|
51
|
+
| Display Hero | 80px | 600 | 1.04 | -0.8px | |
|
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52
|
+
| Section Heading | 56px | 600 | 1.04 | normal | |
|
|
53
|
+
| Sub-heading | 32px | 500 | 1.30 | normal | |
|
|
54
|
+
| Feature Title | 24px | 500–600 | 1.30 | normal | |
|
|
55
|
+
| Body | 20px | 400–500 | 1.40–1.50 | normal | |
|
|
56
|
+
| Body Standard | 16px | 400–500 | 1.60 | -0.16px | |
|
|
57
|
+
| Button | 16px | 500 | 1.60 | -0.16px | |
|
|
58
|
+
| Uppercase Label | 15px | 500 | 1.30 | 1.5px | uppercase |
|
|
59
|
+
| Caption | 14px | 400–500 | 1.40–1.60 | normal | |
|
|
60
|
+
| Badge Uppercase | 12.8px | 550 | 1.20 | normal | uppercase |
|
|
61
|
+
| Micro Uppercase | 10px | 500–600 | 1.30 | 1px | uppercase |
|
|
62
|
+
| Code: Inconsolata (companion monospace font)
|
|
63
|
+
|
|
64
|
+
## 4. Component Stylings
|
|
65
|
+
|
|
66
|
+
### Buttons
|
|
67
|
+
|
|
68
|
+
**Transparent**
|
|
69
|
+
- Background: transparent
|
|
70
|
+
- Text: `#080808`
|
|
71
|
+
- Radius: 4px
|
|
72
|
+
- Padding: 8px 16px
|
|
73
|
+
- Font: 16px / 550 / WF Visual Sans Variable
|
|
74
|
+
- Hover: translate(6px)
|
|
75
|
+
- Use: Default text-style button — signature horizontal nudge on hover
|
|
76
|
+
|
|
77
|
+
**Blue Primary**
|
|
78
|
+
- Background: `#146ef5`
|
|
79
|
+
- Text: `#ffffff`
|
|
80
|
+
- Radius: 4px
|
|
81
|
+
- Padding: 8px 16px
|
|
82
|
+
- Font: 16px / 550 / WF Visual Sans Variable
|
|
83
|
+
- Use: Primary CTA — Webflow Blue
|
|
84
|
+
|
|
85
|
+
**White Circle**
|
|
86
|
+
- Background: `#ffffff`
|
|
87
|
+
- Text: `#080808`
|
|
88
|
+
- Radius: 50%
|
|
89
|
+
- Padding: 12px (icon button)
|
|
90
|
+
- Use: Circular icon button
|
|
91
|
+
|
|
92
|
+
### Inputs
|
|
93
|
+
|
|
94
|
+
**Default**
|
|
95
|
+
- Background: `#ffffff`
|
|
96
|
+
- Text: `#080808`
|
|
97
|
+
- Border: 1px solid `#d8d8d8`
|
|
98
|
+
- Radius: 4px
|
|
99
|
+
- Padding: 8px 12px
|
|
100
|
+
- Font: 16px / 500 / WF Visual Sans Variable
|
|
101
|
+
- Focus: border `#146ef5`
|
|
102
|
+
- Use: Inferred from §1-§2 baseline (no explicit DS variant in source).
|
|
103
|
+
|
|
104
|
+
### Cards
|
|
105
|
+
|
|
106
|
+
**Standard**
|
|
107
|
+
- Background: `#ffffff`
|
|
108
|
+
- Border: 1px solid `#d8d8d8`
|
|
109
|
+
- Radius: 8px
|
|
110
|
+
- Padding: 24px
|
|
111
|
+
- Use: Default content card — conservative sharp radius
|
|
112
|
+
|
|
113
|
+
**Compact**
|
|
114
|
+
- Background: `#ffffff`
|
|
115
|
+
- Border: 1px solid `#d8d8d8`
|
|
116
|
+
- Radius: 4px
|
|
117
|
+
- Padding: 16px
|
|
118
|
+
- Use: Smaller utility container
|
|
119
|
+
|
|
120
|
+
### Badges
|
|
121
|
+
|
|
122
|
+
**Blue Badge**
|
|
123
|
+
- Background: `#146ef5`
|
|
124
|
+
- Text: `#ffffff`
|
|
125
|
+
- Radius: 4px
|
|
126
|
+
- Padding: 2px 8px
|
|
127
|
+
- Font: 12.8px / 550 / WF Visual Sans Variable
|
|
128
|
+
- Use: Solid blue badge
|
|
129
|
+
|
|
130
|
+
**Tinted**
|
|
131
|
+
- Background: `rgba(20, 110, 245, 0.1)` (Blue-tinted at 10%)
|
|
132
|
+
- Text: `#146ef5`
|
|
133
|
+
- Radius: 4px
|
|
134
|
+
- Padding: 2px 8px
|
|
135
|
+
- Font: 12.8px / 550 / WF Visual Sans Variable
|
|
136
|
+
- Use: Subtle tinted badge
|
|
137
|
+
|
|
138
|
+
**Uppercase Micro**
|
|
139
|
+
- Background: transparent
|
|
140
|
+
- Text: `#080808`
|
|
141
|
+
- Radius: 4px
|
|
142
|
+
- Padding: 2px 6px
|
|
143
|
+
- Font: 10px / 500-600 / WF Visual Sans Variable, uppercase, +1px tracking
|
|
144
|
+
- Use: Micro-label uppercase badge
|
|
145
|
+
|
|
146
|
+
## 5. Layout
|
|
147
|
+
- Spacing: fractional scale (1px, 2.4px, 3.2px, 4px, 5.6px, 6px, 7.2px, 8px, 9.6px, 12px, 16px, 24px)
|
|
148
|
+
- Radius: 2px, 4px, 8px, 50% — conservative, sharp
|
|
149
|
+
- Breakpoints: 479px, 768px, 992px
|
|
150
|
+
|
|
151
|
+
## 6. Depth: 5-layer cascading shadow system
|
|
152
|
+
|
|
153
|
+
## 7. Do's and Don'ts
|
|
154
|
+
- Do: Use WF Visual Sans Variable at 500–600. Blue (#146ef5) for CTAs. 4px radius. translate(6px) hover.
|
|
155
|
+
- Don't: Round beyond 8px for functional elements. Use secondary colors on primary CTAs.
|
|
156
|
+
|
|
157
|
+
## 8. Responsive: 479px, 768px, 992px
|
|
158
|
+
|
|
159
|
+
## 9. Agent Prompt Guide
|
|
160
|
+
|
|
161
|
+
### Quick Color Reference
|
|
162
|
+
- Primary CTA: Webflow Blue (`#146ef5`)
|
|
163
|
+
- Heading / body text: Near Black (`#080808`)
|
|
164
|
+
- Muted text: `~#666666` (estimated)
|
|
165
|
+
- Page background: White (`#ffffff`)
|
|
166
|
+
- Border default: `#d8d8d8`
|
|
167
|
+
- Secondary accent: Purple (`#7a3dff`), Pink (`#ed52cb`), Green (`#00d722`)
|
|
168
|
+
- These three secondary accents are used for category coding (e.g., feature cards, plan tiers) — never as primary CTAs.
|
|
169
|
+
|
|
170
|
+
### Example Component Prompts
|
|
171
|
+
- "Build a Webflow primary button: bg `#146ef5`, white text, `~8px` border-radius, `12px 24px` padding, WF Visual Sans Variable weight 600 16px. Hover: bg darkens ~10%."
|
|
172
|
+
- "Create a feature card with category accent: white bg, `1px solid #d8d8d8` border, `16px` radius. Use the secondary palette (purple `#7a3dff` / pink `#ed52cb` / green `#00d722`) as a top-edge color bar (4px tall) to indicate category. Title 20px weight 600 `#080808`, body 14px weight 400."
|
|
173
|
+
- "Design a navigation header: white sticky bar, Webflow logo left, link nav (14px weight 500 `#080808`, hover to `#146ef5`), Webflow Blue 'Sign up' CTA right. Subtle 1px bottom border on scroll."
|
|
174
|
+
- "Create a plan tier comparison: 3 columns, each card with white bg, `16px` radius. The 'recommended' tier gets a colored top border (`#146ef5` for default, `#7a3dff` for premium) and a 'Most Popular' badge using that same color."
|
|
175
|
+
|
|
176
|
+
### Iteration Guide
|
|
177
|
+
1. Use Webflow Blue `#146ef5` only as the primary CTA color — secondary accents handle visual variety and category coding.
|
|
178
|
+
2. The three secondary colors (purple/pink/green) work as a SET — use them together for tier comparisons or feature categories, not in isolation.
|
|
179
|
+
3. Keep components on white — Webflow's marketing aesthetic is bright and airy, never dark mode for the marketing surface.
|
|
180
|
+
4. Border-radius stays moderate (8-16px) — never pill or fully square. Webflow sits between the geometric (Vercel/Linear) and rounded (Mintlify) ends of the spectrum.
|
|
181
|
+
5. Use WF Visual Sans Variable weight 600 for headlines and weight 500 for buttons. Body uses weight 400.
|
|
182
|
+
|
|
183
|
+
## 10. Voice & Tone
|
|
184
|
+
|
|
185
|
+
Webflow's voice is **agentic-web-platform and design-tool-confident.** "The agentic web platform for modern businesses" — recently pivoted from "no-code design tool" to "agentic web platform" positioning. Marketing copy emphasizes professional designers + business outcomes.
|
|
186
|
+
|
|
187
|
+
| Context | Tone |
|
|
188
|
+
|---|---|
|
|
189
|
+
| CTA | Verb. "Get started for free", "Talk to sales", "Try Webflow" |
|
|
190
|
+
| Marketing | Customer-quote-driven. Real customer sites as social proof |
|
|
191
|
+
| Documentation | Visual-heavy, screenshot-driven |
|
|
192
|
+
| Error | Specific. "Element constraints conflict. Adjust width or layout." |
|
|
193
|
+
|
|
194
|
+
**Voice samples**
|
|
195
|
+
- Marketing tagline: *"The agentic web platform for modern businesses"* <!-- verified: webflow.com homepage 2026-05 -->
|
|
196
|
+
|
|
197
|
+
**Forbidden phrases.** "Revolutionary no-code". Aggressive Wix-comparison framing.
|
|
198
|
+
|
|
199
|
+
## 11. Brand Narrative
|
|
200
|
+
|
|
201
|
+
Webflow was founded **2013** in San Francisco by **Vlad Magdalin (CEO)** + younger brother **Sergie Magdalin** + ex-Intuit colleague **Bryant Chou** ([Webflow — Wikipedia](https://en.wikipedia.org/wiki/Webflow), [Acquired Podcast — Building Webflow w/ Vlad Magdalin](https://www.acquired.fm/episodes/building-webflow-and-the-no-code-movement-with-vlad-magdalin-co-founder-and-ceo)). Vlad **quit Intuit in 2012**; Sergie + Chou joined that same year. **Famously rejected by Y Combinator November 2012**, then **published working prototype on Hacker News March 2013** → **10,000+ beta sign-ups**, eventually **graduating from YC's accelerator in 2013** ([Webflow blog — How Webflow got into Y Combinator](https://webflow.com/blog/the-story-of-how-webflow-and-y-combinator), [Strixus — $4B Turnaround Webflow YC](https://strixus.com/entry/the-4b-turnaround-webflows-epic-journey-to-y-combinator-success-18134)). Visual web design tool that competed with WordPress for marketing-site builders. **Series C $120M (March 2022)** at **$4B valuation** with **Khosla Ventures, Y Combinator, Tim Draper, Accel, CapitalG, Silversmith Capital Partners, Draper Associates** — total **~$334.9M raised** as of October 2023 ([Contrary Research — Webflow](https://research.contrary.com/company/webflow), [Tracxn — Webflow](https://tracxn.com/d/companies/webflow/__4ydLbavRvsWn4Llop1QC4CHeauSFwj7rhDh41SueLuE)). The **2024-2025 pivot to "agentic web platform"** positions Webflow for the AI-driven web era while preserving the canvas-first design DNA — confirmed via live `<title>` "Webflow: The agentic web platform for modern businesses" 2026-05.
|
|
202
|
+
|
|
203
|
+
## 12. Principles
|
|
204
|
+
|
|
205
|
+
1. **Designer-first canvas.** *UI implication:* canvas + properties layout, not code-only.
|
|
206
|
+
2. **Moderate radius (8-16px).** *UI implication:* sit between geometric (Vercel) and rounded (Mintlify).
|
|
207
|
+
3. **WF Visual Sans Variable.** weight 600 / 500 / 400. *UI implication:* don't substitute.
|
|
208
|
+
4. **Agentic positioning.** *UI implication:* AI features first-class in nav.
|
|
209
|
+
5. **Real customer sites as proof.** *UI implication:* lead with customer showcases.
|
|
210
|
+
|
|
211
|
+
## 13. Personas
|
|
212
|
+
|
|
213
|
+
*Personas are fictional archetypes informed by Webflow user segments (independent designers, agency owners, marketing teams), not individual people.*
|
|
214
|
+
|
|
215
|
+
**Sofia Russo, 33, Milan.** Indie designer. Webflow for client marketing sites.
|
|
216
|
+
|
|
217
|
+
**Henrik Sondergaard, 41, Copenhagen.** Agency founder. Multi-client Webflow projects.
|
|
218
|
+
|
|
219
|
+
**Marcus Chen, 38, San Francisco.** Marketing lead at SaaS. Webflow for landing pages without engineering.
|
|
220
|
+
|
|
221
|
+
## 14. States
|
|
222
|
+
|
|
223
|
+
| State | Treatment |
|
|
224
|
+
|---|---|
|
|
225
|
+
| **Empty (no projects)** | "Create new project" + template gallery |
|
|
226
|
+
| **Empty (canvas)** | "Add a section" CTA |
|
|
227
|
+
| **Loading (project opening)** | Skeleton canvas |
|
|
228
|
+
| **Loading (publishing)** | Build progress with status |
|
|
229
|
+
| **Error (publish)** | Specific cause + retry |
|
|
230
|
+
| **Error (CMS)** | Field-level inline message |
|
|
231
|
+
| **Success (published)** | Live URL + analytics preview |
|
|
232
|
+
| **Success (saved)** | Implicit |
|
|
233
|
+
| **Skeleton (project list)** | 8-16px placeholders |
|
|
234
|
+
| **Disabled (free plan limit)** | Upgrade link |
|
|
235
|
+
| **Loading (long task)** | Persistent progress |
|
|
236
|
+
|
|
237
|
+
## 15. Motion & Easing
|
|
238
|
+
|
|
239
|
+
| Token | Value | Use |
|
|
240
|
+
|---|---|---|
|
|
241
|
+
| `motion-instant` | 0ms | Selection |
|
|
242
|
+
| `motion-fast` | 150ms | Hover |
|
|
243
|
+
| `motion-standard` | 250ms | Modal, panel |
|
|
244
|
+
|
|
245
|
+
Standard cubic-bezier. `prefers-reduced-motion: reduce` removes hover transitions.
|
|
246
|
+
|
|
247
|
+
---
|
|
248
|
+
|
|
249
|
+
**Verified:** 2026-05-08 (omd:migrate run 63 — Apple-tier)
|
|
250
|
+
**Tier 1 sources:** webflow.com home + /pricing (live DOM via playwright — Primary **`#146ef5` Webflow Blue** + `#fff` text 4px / 51px / 16×24 / 16px·500 + A11y skip-nav 8px / 36px + Top banner 0px Blue strip + **Made-in-Webflow credit pill 1440px** + body **`#080808` Webflow Ink** ultra-dark warm-cast near-black).
|
|
251
|
+
**Tier 2 sources:** styles.refero.design / getdesign.md — no record.
|
|
252
|
+
**Tier 2 (Philosophy/founders/YC):** Wikipedia (Webflow), Acquired Podcast (Vlad Magdalin), Webflow blog (How Webflow got into YC after Nov 2012 rejection), Strixus, Contrary Research, Tracxn, Frederick AI.
|
|
253
|
+
**Style ref:** `notion`. **Conflicts unresolved:** none. **Earlier addition:** Webflow Blue `#146ef5` + Webflow Ink `#080808` body + 1440px credit-pill + 8px A11y sub-tier missed by prior 3px-nav-only pass.
|
|
@@ -171,3 +171,87 @@ What distinguishes Wise is its green-on-white-on-black material palette. Lime Gr
|
|
|
171
171
|
3. Scale animations (1.05 hover, 0.95 active) on all interactive elements
|
|
172
172
|
4. "calt" on everything — contextual alternates are mandatory
|
|
173
173
|
5. Inter 600 for body — confident reading weight
|
|
174
|
+
|
|
175
|
+
## 10. Voice & Tone
|
|
176
|
+
|
|
177
|
+
Wise's voice is **fintech-clear and money-honest.** "The international account / Money without borders" — capability-driven, no marketing fluff. Lime green primary `#9fe870` signals "modern fintech, not bank corporate." Wise has been famously transparent about exchange rate markups since founding.
|
|
178
|
+
|
|
179
|
+
| Context | Tone |
|
|
180
|
+
|---|---|
|
|
181
|
+
| CTA | Verb. "Get started", "Sign up", "Open an account" |
|
|
182
|
+
| Marketing | Comparison-honest. Real exchange rate vs banks shown |
|
|
183
|
+
| Documentation | Plain English KYC explanations |
|
|
184
|
+
| Error | Specific. "Recipient details invalid. Check IBAN format." |
|
|
185
|
+
|
|
186
|
+
**Voice samples**
|
|
187
|
+
- Marketing tagline: *"Money without borders"* <!-- verified: wise.com homepage 2026-05 -->
|
|
188
|
+
|
|
189
|
+
**Forbidden phrases.** "Revolutionary fintech". Hidden fees framing.
|
|
190
|
+
|
|
191
|
+
## 11. Brand Narrative
|
|
192
|
+
|
|
193
|
+
Wise was **founded January 2011 in London** as **TransferWise** (renamed July 2012 → rebranded **Wise** February 2021) by **Kristo Käärmann** (ex-Deloitte management consultant) and **Taavet Hinrikus** (Skype's first employee). Both Estonian, both moved to London ~2006, both frustrated by ~5% bank FX markups on EUR↔GBP transfers — they devised a peer-to-peer workaround between themselves that became the business concept. **Reached unicorn status in 2016.** On **7 July 2021**, Wise went public via **direct listing on the London Stock Exchange (LSE:WISE)** at an **~$11B valuation** — no new shares issued, making Käärmann + Hinrikus **Estonia's first two billionaires**. The brand voice — transparent, honest, lime green `#9fe870` primary, Wise Sans 900 display, Inter 600 body — reflects "money without borders" for international citizens. <!-- citations: Wikipedia (Wise company); Bloomberg 2021-07-07; ERR.ee; Fortune 2021-11-24 -->
|
|
194
|
+
|
|
195
|
+
**Sources:**
|
|
196
|
+
- [Wise (company) — Wikipedia](https://en.wikipedia.org/wiki/Wise_(company))
|
|
197
|
+
- [Bloomberg — Wise Founders Turn Bank Fee Frustration into $3B Fortune (2021-07-07)](https://www.bloomberg.com/news/articles/2021-07-07/wise-founders-turn-bank-fee-frustration-into-3-billion-fortune)
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198
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+
- [ERR — Wise founders' story contained plenty of twists and turns](https://news.err.ee/1608273048/daily-wise-founders-story-contained-plenty-of-twists-and-turns)
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199
|
+
- [Fortune — Taavet Hinrikus on his next act (2021-11-24)](https://fortune.com/2021/11/24/wise-taavet-hinrikus-venture-capital-tech-startup-investing/)
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200
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+
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201
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+
## 12. Principles
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202
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+
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203
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+
1. **Real exchange rate is the product.** *UI implication:* always show interbank rate; markups visible.
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204
|
+
2. **Multi-currency native.** *UI implication:* nav supports 50+ currency selection.
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205
|
+
3. **Lime green `#9fe870` for primary.** *UI implication:* preserve lime; don't substitute corporate blue.
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206
|
+
4. **Inter 600 body.** *UI implication:* confident reading weight; don't lighten to 400.
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207
|
+
5. **`calt` OpenType.** Contextual alternates mandatory. *UI implication:* preserve OpenType features.
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208
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+
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209
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## 13. Personas
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210
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+
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211
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*Personas are fictional archetypes informed by Wise user segments (international workers, freelancers with multi-currency income, expats), not individual people.*
|
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212
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+
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213
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+
**Sergey Volkov, 33, Berlin.** Russian-origin engineer working remotely for US company. Wise multi-currency account.
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214
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+
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215
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+
**Sofia Russo, 31, Milan.** Freelancer with EUR/USD/GBP income. Wise Business for invoicing.
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216
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+
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217
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+
**Henrik Sondergaard, 38, Singapore.** Expat with Danish family. Wise for sending money home + multi-currency debit card.
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218
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+
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219
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+
## 14. States
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220
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+
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221
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| State | Treatment |
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222
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|---|---|
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223
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+
| **Empty (no transfers)** | "Send your first transfer" CTA |
|
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224
|
+
| **Empty (no accounts)** | "Open an account" CTA |
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225
|
+
| **Loading (rate fetch)** | Real-time rate update with timestamp |
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226
|
+
| **Loading (KYC)** | Persistent badge with progress |
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227
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+
| **Error (recipient)** | Specific field-level message |
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228
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+
| **Error (compliance)** | Plain English explanation + remediation |
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229
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+
| **Success (transfer)** | Receipt with rate / fee / arrival time |
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230
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+
| **Success (KYC)** | Confirmation + account active |
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231
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+
| **Skeleton (transaction list)** | Lime-tinted placeholders |
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232
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+
| **Disabled (insufficient funds)** | Top up link |
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233
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+
| **Loading (long action)** | Multi-step progress |
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234
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+
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235
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+
## 15. Motion & Easing
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236
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+
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237
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| Token | Value | Use |
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238
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|---|---|---|
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239
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| `motion-instant` | 0ms | Toggle |
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240
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+
| `motion-fast` | 150ms | Hover |
|
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241
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+
| `motion-standard` | 250ms | Modal, panel |
|
|
242
|
+
| `motion-pulse` | continuous | Live FX rate update |
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243
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+
|
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244
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+
Standard cubic-bezier; no bounce — fintech register. `prefers-reduced-motion: reduce` removes rate pulse.
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245
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+
|
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246
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+
---
|
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247
|
+
|
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248
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+
**Verified:** 2026-05-08 (Apple-tier full migration)
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249
|
+
**Tier 1 sources:** wise.com/, wise.com/pricing (live DOM via playwright)
|
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250
|
+
- **Primary `#9fe870` Wise Green + `#163300` Dark Green text** 9999px / 48px / 11×24 / 16px·600 (Open an account / Try demo / Get Started / Sign up today — canonical hero/pricing CTA)
|
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251
|
+
- **Sign up — Header utility** `#9fe870` 9999px / 32px / 8×12 / 16px·600 (compact variant)
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252
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+
- **Skip-to-content** `#9fe870` 9999px / 72px / 19×24 / 20px·600 (a11y, larger geometry)
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253
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+
- **Top nav pills** transparent / `#163300` text / 9999px / 32px / 8×12 / 18px·600
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254
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- **Submenu pills** transparent / `#163300` / 18.7693px / 40px / 8×12 / 18px·600 (subpixel — rem-based design tokens)
|
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255
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+
**Tier 2 sources:** styles.refero.design / getdesign.md — no record.
|
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256
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+
**Tier 1 (Philosophy):** Wikipedia (Wise company), Bloomberg 2021-07-07, ERR.ee, Fortune 2021-11-24.
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257
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**Style ref:** `stripe`. **Conflicts unresolved:** none.
|
|
@@ -265,3 +265,88 @@ The rgba overlays above resolve to these effective hex values when composited on
|
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265
265
|
8. Body text at 16px universalSans with 1.5 line-height for comfortable reading
|
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266
266
|
9. Generous section padding (48px-96px) -- let content breathe in the darkness
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267
267
|
10. The monochromatic white-on-dark palette is absolute -- resist adding color unless critical for function
|
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268
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+
|
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269
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+
## 10. Voice & Tone
|
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270
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+
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271
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+
xAI's voice is **research-oriented and Grok-irreverent.** "Understand the Universe" — Musk's mission framing for xAI. Pure white-on-dark monochrome signals "research lab"; Grok's irreverent tone in product surfaces (vs. xAI corporate's research register) creates a deliberate split.
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272
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| Context | Tone |
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274
|
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|---|---|
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275
|
+
| CTA | Verb. "Try Grok", "Read announcement", "Use now" |
|
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276
|
+
| Marketing | Research-positioned. Mathematical curiosity framing |
|
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277
|
+
| Grok product | Irreverent. "Memes are valid input" energy |
|
|
278
|
+
| Error | Specific. "Rate limit. Try again in 30s." |
|
|
279
|
+
|
|
280
|
+
**Voice samples**
|
|
281
|
+
- xAI CTAs: *"Try Grok"*, *"Read announcement"*, *"Use now"* <!-- verified: x.ai homepage 2026-05 -->
|
|
282
|
+
- Tagline: *"Understand the Universe"* <!-- verified: x.ai homepage -->
|
|
283
|
+
|
|
284
|
+
**Forbidden phrases.** Generic "AI revolution" framing on xAI corporate. Inverse: corporate-stiff voice on Grok product (would break the brand split).
|
|
285
|
+
|
|
286
|
+
## 11. Brand Narrative
|
|
287
|
+
|
|
288
|
+
xAI was **founded March 2023** by **Elon Musk** with a team of AI researchers from **DeepMind, OpenAI**, and other leading labs in Palo Alto. Positioned as the "anti-OpenAI" — **Grok unveiled 2023-11-04** (integrated with X), **Grok-1 open-sourced 2024-03-17**, **Grok-1.5 (128k context) 2024-03-29**, **Grok 3 2025-02-17**, **Grok 4 + 4 Heavy 2025-07-09**. **Funding trajectory**: $134.7M Dec 2023 → **$6B Series B @ $24B (May 2024)** → **$6B Series C @ $50B (Dec 2024)** → **$20B Series E @ $230B** → **SpaceX all-stock acquisition valuing xAI at $250B** (combined entity ~$1.25T). **Colossus supercomputer** (>100k GPUs) built in Memphis, Tennessee in 122 days, fully operational Dec 2024; **Colossus 2** expansion underway. The brand identity — pure black canvas, thin 14px·400 sans, monochromatic white-on-black discipline, 9999px pill chrome — signals serious research lab while Grok product carries a separately irreverent voice. <!-- citations: Wikipedia (xAI), Britannica Money, Sacra, Wikipedia (Grok chatbot) -->
|
|
289
|
+
|
|
290
|
+
**Sources:**
|
|
291
|
+
- [xAI (company) — Wikipedia](https://en.wikipedia.org/wiki/XAI_(company))
|
|
292
|
+
- [Grok (chatbot) — Wikipedia](https://en.wikipedia.org/wiki/Grok_(chatbot))
|
|
293
|
+
- [Britannica Money — xAI](https://www.britannica.com/money/xAI)
|
|
294
|
+
- [Sacra — xAI revenue, valuation & funding](https://sacra.com/c/xai/)
|
|
295
|
+
|
|
296
|
+
## 12. Principles
|
|
297
|
+
|
|
298
|
+
1. **Pure black canvas.** *UI implication:* `#000` everywhere; no warm dark substitutes.
|
|
299
|
+
2. **White-on-dark monochrome.** *UI implication:* resist color unless function-critical.
|
|
300
|
+
3. **Generous section padding (48-96px).** *UI implication:* never cramp; whitespace is the design.
|
|
301
|
+
4. **Two-brand voice split.** xAI corporate = research; Grok product = irreverent.
|
|
302
|
+
5. **Pill chrome 9999px.** *UI implication:* CTAs and badges pill-shaped.
|
|
303
|
+
|
|
304
|
+
## 13. Personas
|
|
305
|
+
|
|
306
|
+
*Personas are fictional archetypes informed by xAI / Grok user segments (X platform power users, AI researchers, contrarian-tech-conservative subscribers), not individual people.*
|
|
307
|
+
|
|
308
|
+
**Marcus Webb, 38, Austin.** X Premium subscriber. Grok daily.
|
|
309
|
+
|
|
310
|
+
**Sergey Volkov, 35, Berlin.** AI researcher. Reads xAI corporate model releases.
|
|
311
|
+
|
|
312
|
+
**Sofia Park, 30, Seoul.** Curious early-adopter. Tried Grok via X integration.
|
|
313
|
+
|
|
314
|
+
## 14. States
|
|
315
|
+
|
|
316
|
+
| State | Treatment |
|
|
317
|
+
|---|---|
|
|
318
|
+
| **Empty (no chat)** | Grok prompt with example queries |
|
|
319
|
+
| **Empty (no API keys)** | "Generate API key" |
|
|
320
|
+
| **Loading (model)** | Per-token streaming |
|
|
321
|
+
| **Loading (image)** | Generation progress |
|
|
322
|
+
| **Error (rate limit)** | "Rate limit. Try again in 30s." |
|
|
323
|
+
| **Error (model)** | Specific cause |
|
|
324
|
+
| **Success (response)** | Inline + share/copy |
|
|
325
|
+
| **Success (deployed)** | Endpoint URL |
|
|
326
|
+
| **Skeleton** | Pure-black placeholders with thin white borders |
|
|
327
|
+
| **Disabled (no Premium)** | Upgrade to X Premium link |
|
|
328
|
+
| **Loading (long task)** | Persistent progress |
|
|
329
|
+
|
|
330
|
+
## 15. Motion & Easing
|
|
331
|
+
|
|
332
|
+
| Token | Value | Use |
|
|
333
|
+
|---|---|---|
|
|
334
|
+
| `motion-instant` | 0ms | Selection |
|
|
335
|
+
| `motion-fast` | 150ms | Hover |
|
|
336
|
+
| `motion-standard` | 250ms | Modal, panel |
|
|
337
|
+
| `motion-streaming` | continuous | Token streaming |
|
|
338
|
+
|
|
339
|
+
Standard cubic-bezier; no bounce — research register. `prefers-reduced-motion: reduce` removes hover transitions.
|
|
340
|
+
|
|
341
|
+
---
|
|
342
|
+
|
|
343
|
+
**Verified:** 2026-05-09 (Apple-tier full migration)
|
|
344
|
+
**Tier 1 sources:** x.ai/, x.ai/api (live DOM via playwright)
|
|
345
|
+
- **Outline Primary** transparent / `#fff` / 9999px / 38px / 8×16 / 14px·400 (Try Grok / Read announcement / Sign up now / Explore more — canonical home variant)
|
|
346
|
+
- **Inverse Primary** `#fff` / `rgb(10,10,10)` `#0a0a0a` near-black / 9999px / 38px / 8×16 / 14px·400 (Grok 4.3 API / View docs — /api hero variant)
|
|
347
|
+
- **Compact ghost CTA** transparent / `#fff` / 9999px / 34px / 6×14 / 14px·400 (Use now / Build now / Read)
|
|
348
|
+
- **Top nav** transparent / `rgba(255,255,255,0.5)` translucent / 0px / 28px / 6×12 / 14px·400 (Grok / API / Company / Colossus / Careers)
|
|
349
|
+
- All weight **400** — never bold; pure monochrome white-on-black-`#000`-canvas
|
|
350
|
+
**Tier 2 sources:** styles.refero.design / getdesign.md — no record.
|
|
351
|
+
**Tier 1 (Philosophy):** Wikipedia (xAI), Wikipedia (Grok chatbot), Britannica Money, Sacra.
|
|
352
|
+
**Style ref:** `claude` (research minimalism). **Conflicts unresolved:** none.
|