oh-my-design-cli 1.0.2 → 1.1.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +15 -18
- package/data/reference-fingerprints.json +337 -3
- package/data/reference-tags.md +15 -1
- package/package.json +2 -2
- package/skills/omd-init/SKILL.md +1 -1
- package/web/AGENTS.md +5 -0
- package/{references → web/references}/airbnb/DESIGN.md +158 -19
- package/web/references/airtable/DESIGN.md +241 -0
- package/{references → web/references}/apple/DESIGN.md +131 -76
- package/web/references/baemin/DESIGN.md +470 -0
- package/{references → web/references}/bmw/DESIGN.md +138 -9
- package/{references → web/references}/cal/DESIGN.md +173 -17
- package/{references → web/references}/claude/DESIGN.md +11 -1
- package/{references → web/references}/clay/DESIGN.md +75 -0
- package/{references → web/references}/clickhouse/DESIGN.md +74 -0
- package/{references → web/references}/cohere/DESIGN.md +75 -0
- package/web/references/coinbase/DESIGN.md +205 -0
- package/{references → web/references}/composio/DESIGN.md +74 -0
- package/web/references/coupang/DESIGN.md +487 -0
- package/{references → web/references}/cursor/DESIGN.md +74 -0
- package/web/references/dcard/DESIGN.md +567 -0
- package/{references → web/references}/elevenlabs/DESIGN.md +91 -0
- package/{references → web/references}/expo/DESIGN.md +72 -0
- package/{references → web/references}/ferrari/DESIGN.md +72 -0
- package/{references → web/references}/figma/DESIGN.md +124 -48
- package/{references → web/references}/framer/DESIGN.md +143 -16
- package/web/references/freee/DESIGN.md +558 -0
- package/{references → web/references}/hashicorp/DESIGN.md +72 -0
- package/{references → web/references}/ibm/DESIGN.md +68 -0
- package/{references → web/references}/intercom/DESIGN.md +73 -0
- package/web/references/kakao/DESIGN.md +490 -0
- package/web/references/kakaobank/DESIGN.md +533 -0
- package/web/references/karrot/DESIGN.md +431 -0
- package/web/references/kraken/DESIGN.md +219 -0
- package/web/references/krds/DESIGN.md +982 -0
- package/web/references/kurly/DESIGN.md +574 -0
- package/{references → web/references}/lamborghini/DESIGN.md +74 -0
- package/{references → web/references}/line/DESIGN.md +84 -43
- package/{references → web/references}/linear.app/DESIGN.md +8 -1
- package/{references → web/references}/lovable/DESIGN.md +73 -0
- package/web/references/mercari/DESIGN.md +464 -0
- package/{references → web/references}/minimax/DESIGN.md +72 -0
- package/{references → web/references}/mintlify/DESIGN.md +72 -0
- package/web/references/miro/DESIGN.md +252 -0
- package/{references → web/references}/mistral.ai/DESIGN.md +72 -0
- package/{references → web/references}/mongodb/DESIGN.md +72 -0
- package/web/references/musinsa/DESIGN.md +536 -0
- package/web/references/naver/DESIGN.md +518 -0
- package/{references → web/references}/notion/DESIGN.md +9 -1
- package/web/references/nvidia/DESIGN.md +491 -0
- package/web/references/ohouse/DESIGN.md +570 -0
- package/{references → web/references}/ollama/DESIGN.md +72 -0
- package/{references → web/references}/opencode.ai/DESIGN.md +73 -0
- package/web/references/pinkoi/DESIGN.md +575 -0
- package/{references → web/references}/pinterest/DESIGN.md +73 -0
- package/{references → web/references}/posthog/DESIGN.md +172 -18
- package/web/references/qanda/DESIGN.md +459 -0
- package/{references → web/references}/raycast/DESIGN.md +169 -34
- package/{references → web/references}/renault/DESIGN.md +72 -0
- package/{references → web/references}/replicate/DESIGN.md +73 -0
- package/{references → web/references}/resend/DESIGN.md +73 -0
- package/{references → web/references}/revolut/DESIGN.md +74 -0
- package/web/references/ridi/DESIGN.md +517 -0
- package/{references → web/references}/runwayml/DESIGN.md +152 -24
- package/{references → web/references}/sanity/DESIGN.md +72 -0
- package/{references → web/references}/sentry/DESIGN.md +73 -0
- package/web/references/spacex/DESIGN.md +379 -0
- package/web/references/spotify/DESIGN.md +426 -0
- package/{references → web/references}/stripe/DESIGN.md +44 -1
- package/{references → web/references}/supabase/DESIGN.md +73 -0
- package/{references → web/references}/superhuman/DESIGN.md +159 -17
- package/{references → web/references}/tesla/DESIGN.md +170 -0
- package/{references → web/references}/together.ai/DESIGN.md +73 -0
- package/{references → web/references}/toss/DESIGN.md +304 -50
- package/{references → web/references}/uber/DESIGN.md +73 -0
- package/{references → web/references}/vercel/DESIGN.md +9 -1
- package/{references → web/references}/voltagent/DESIGN.md +73 -0
- package/{references → web/references}/warp/DESIGN.md +142 -15
- package/web/references/webflow/DESIGN.md +253 -0
- package/{references → web/references}/wise/DESIGN.md +84 -0
- package/{references → web/references}/x.ai/DESIGN.md +85 -0
- package/web/references/yanolja/DESIGN.md +448 -0
- package/web/references/yeogiotte/DESIGN.md +424 -0
- package/{references → web/references}/zapier/DESIGN.md +85 -0
- package/references/airtable/DESIGN.md +0 -107
- package/references/baemin/DESIGN.md +0 -260
- package/references/coinbase/DESIGN.md +0 -129
- package/references/dcard/DESIGN.md +0 -302
- package/references/freee/DESIGN.md +0 -308
- package/references/kakao/DESIGN.md +0 -261
- package/references/karrot/DESIGN.md +0 -252
- package/references/kraken/DESIGN.md +0 -146
- package/references/mercari/DESIGN.md +0 -294
- package/references/miro/DESIGN.md +0 -108
- package/references/nvidia/DESIGN.md +0 -308
- package/references/pinkoi/DESIGN.md +0 -309
- package/references/spacex/DESIGN.md +0 -205
- package/references/spotify/DESIGN.md +0 -246
- package/references/webflow/DESIGN.md +0 -109
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@@ -286,3 +286,77 @@ When refining existing screens generated with this design system:
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3. Use natural language descriptions, not CSS values — "sharp-cut golden rectangle" not "border-radius: 0px; background: #FFC000"
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4. Describe the desired "feel" alongside specific measurements — "floating in total darkness" communicates the black canvas better than "background: #000000"
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5. Remember that UPPERCASE IS THE DEFAULT — if text isn't uppercase at display sizes, it probably should be
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## 10. Voice & Tone
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Lamborghini's voice is **Italian-bold and motorsport-aggressive.** ALL CAPS at display sizes signal Lamborghini's brutalist register. Black canvas + sharp angles + Lamborghini Yellow accent moments evoke the supercar identity.
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| Context | Tone |
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|---|---|
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| CTA | UPPERCASE imperative. "DISCOVER", "CONFIGURE", "RESERVE" |
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| Marketing | Black canvas, photography-dominant, aggressive geometry |
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| Documentation | Sparse |
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| Error | Direct. "AN ERROR OCCURRED." |
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**Voice samples**
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- Brand register: ALL CAPS HEADLINES <!-- verified: lamborghini.com pattern observed -->
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**Forbidden phrases.** Soft language. Apology theatre. Direct Ferrari comparison.
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## 11. Brand Narrative
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**Automobili Ferruccio Lamborghini S.p.A.** was founded **1963** by **Ferruccio Lamborghini** — an **Italian manufacturing magnate** (he had built a successful tractor business, **Lamborghini Trattori**, before cars) — at a purpose-built facility in **Sant'Agata Bolognese**, with the explicit goal of competing with Ferrari ([Ferruccio Lamborghini — Wikipedia](https://en.wikipedia.org/wiki/Ferruccio_Lamborghini), [Lamborghini.com — History/Company](https://www.lamborghini.com/en-en/history/company)). The famous Ferrari clutch-dispute origin story is apocryphal but widely circulated. Founding engineering team: **Giotto Bizzarrini** (engine), **Gian Paolo Dallara + Paolo Stanzani** (chassis), **Franco Scaglione** (bodywork). The **350 GT** was the first series-produced Lamborghini, a fast, elegant two-seat grand tourer. **Sales fell after the 1973 oil crisis**; Ferruccio sold a majority stake to **Georges-Henri Rossetti 1972**, then sold his remaining interest to **René Leimer 1974**, fully retiring from the business. **1998: Mycom Setdco and V'Power sold Lamborghini to the Volkswagen Group**, where it was placed under **Audi's** control — beginning what the official VW Group history calls "the most successful chapter in its 45-year history" ([Volkswagen Group — History of Lamborghini](https://www.volkswagen-group.com/en/the-history-of-the-brands-17668/the-history-of-lamborghini-17676)). Bull-themed model names (Aventador, Huracán, Urus) come from Spanish fighting-bull lineage — Ferruccio was a Taurus zodiac. The brand voice — ALL CAPS aggression, total-darkness canvas, sharp angles — reflects the supercar register.
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## 12. Principles
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1. **UPPERCASE IS THE DEFAULT.** *UI implication:* display sizes ALL CAPS unless explicitly stated.
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2. **Total darkness canvas.** *UI implication:* `#000` backgrounds dominant; light theme is exception.
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3. **Lamborghini Yellow `#f4b81d` for accent.** *UI implication:* one yellow gesture per screen.
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4. **Sharp angles, no rounded chrome.** *UI implication:* keep 0-2px radius.
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5. **Bull mythology over feature copy.** *UI implication:* model-name storytelling beats spec sheets.
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## 13. Personas
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*Personas are fictional archetypes informed by Lamborghini user segments (supercar collectors, track-day enthusiasts, brand admirers), not individual people.*
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**Marcus Webb, 51, Miami.** Self-made tech founder. Aventador + Urus owner.
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**Heinz Müller, 44, Munich.** Track-day specialist. Huracán EVO RWD.
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**Sofia Park, 39, Seoul.** First Lamborghini buyer (Urus SUV).
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## 14. States
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| State | Treatment |
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|---|---|
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| **Empty (configurator start)** | Model selector ALL CAPS |
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| **Empty (no test drives)** | "BOOK A TEST DRIVE" |
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| **Loading (configurator)** | Black canvas with car silhouette |
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| **Loading (price)** | Yellow accent number animation |
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| **Error (incompatible)** | UPPERCASE constraint message |
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| **Error (allocation)** | "BY ALLOCATION ONLY — CONTACT YOUR DEALER" |
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| **Success (saved)** | Yellow check animation |
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| **Success (booked)** | Dealer confirmation |
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| **Skeleton (showcase)** | Black placeholders |
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| **Disabled (locked)** | Yellow tooltip |
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| **Loading (long render)** | Persistent progress with bull silhouette |
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## 15. Motion & Easing
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| Token | Value | Use |
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|---|---|---|
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| `motion-instant` | 0ms | Selection |
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| `motion-fast` | 150ms | Hover |
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| `motion-aggressive` | 400ms | Hero reveals — sharp not bouncy |
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| `motion-cinematic` | 800ms | Configurator transitions |
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Aggressive easing — never bouncy springs. `prefers-reduced-motion: reduce` disables hero animations.
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---
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**Verified:** 2026-05-08 (omd:migrate run 32 — Apple-tier)
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**Tier 1 sources:** lamborghini.com/en-en home + /en-en/models (live DOM via playwright — canonical brand chrome is **ALL CAPS 18px·400 ghost nav** on `#000` total-darkness canvas, 0px sharp; A11y skip-nav `#000` square 16px / 56px / 16px·400; cookie banner `#fff` 2px / 12×10 / 42px / 13.008px·600 = GDPR utility track only).
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**Tier 2 sources:** styles.refero.design / getdesign.md — no record.
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**Tier 2 (Philosophy/history):** Wikipedia (Lamborghini, Ferruccio Lamborghini, History of Lamborghini), Volkswagen Group corporate (1998 Audi acquisition), Lamborghini.com/history, Automotive Hall of Fame.
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**Style ref:** `apple` (premium minimal, register adapted to brutalist).
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**Conflicts unresolved:** none. **Earlier mistake reverted:** prior footer cited cookie banner as canonical; the actual brand canon is **ALL CAPS 18px·400 ghost on dark canvas** — Lamborghini intentionally has **no filled Primary CTA** on home/models (the cinematic imagery + dealership routing is the brand's affordance, not a CTA button system).
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## 4. Component Stylings
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### Buttons
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### Buttons
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**Active Pill (`.productCategory`)**
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- Background: `#07b53b` (LINE Green)
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- Text: `#ffffff`
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- Radius: 50px (fully pill-shaped)
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- Padding: 8px 15px
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- Font: 14-16px / 700
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- Use: Active/selected category pill, primary CTA — verified live on line.me
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**Inactive Pill**
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- Background: transparent
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- Text: `rgba(30, 30, 30, 0.7)`
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- Radius: 50px
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- Padding: 8px 15px
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- Font: 14-16px / 700
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- Hover: text opacity transitions to `rgba(30, 30, 30, 1)`
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- Use: Unselected category pill — no shadow, no border
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**Hover Pressed**
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- Background: `#069030` (LINE Green Dark, inferred)
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- Text: `#ffffff`
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- Radius: 50px
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- Padding: 8px 15px
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- Use: Hover/pressed state for primary pill
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### Inputs
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**Default**
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- Background: `#ffffff`
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- Text: `#1e1e1e`
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- Border: 1px solid `rgba(0, 0, 0, 0.06)`
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- Radius: 12px
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- Padding: 12px 16px
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- Font: 16px / 400 / SFPro
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- Focus: border `#07b53b`
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- Use: Inferred from §1-§2 baseline (no explicit DS variant in source).
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- `padding: 8px 15px` for compact category pills
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- `font-weight: 700`, default `font-size: 14-16px`
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- **Active state**: bg `#07b53b` (LINE Green), text `#ffffff`
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- **Inactive state**: bg `transparent`, text `rgba(30, 30, 30, 0.7)`
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- **Hover**: text gains opacity (transitions to `rgba(30, 30, 30, 1)`)
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- No shadow, no border on the inactive state
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### Cards
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**Service / Feature Card**
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- Background: `#ffffff`
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- Text: `#1e1e1e`
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- Border: 1px solid `rgba(0, 0, 0, 0.06)` (whisper-light)
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- Radius: 12px
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- Padding: 20-24px
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- Shadow: `0 2px 8px rgba(0, 0, 0, 0.04)`
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- Use: Service / feature card with icon (32-40px) + title (16px / 700) + 1-line description (14px / 400 `rgba(30,30,30,0.7)`)
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**Image-Led Card (LINE STICKERS, WEBTOON tiles)**
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- Background: `#ffffff` (image fills 70-80%)
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- Radius: 12px (image inside `border-radius: 12px 12px 0 0`)
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- Padding: 0px (title strip uses `rgba(0, 0, 0, 0.6)` overlay + white text at bottom)
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- Use: Image-dominant tile
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**App Download Tile**
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- Background: `#ffffff`
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- Border: 1px solid `rgba(0, 0, 0, 0.06)`
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- Radius: 12px
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- Padding: 12px (56px square touch target)
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- Hover: background tints to very light green or gray
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- Use: App store badges (Apple, Google Play, Desktop)
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### Badges
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**Default**
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- Background: `#07b53b`
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- Text: `#ffffff`
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- Radius: 50px
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- Padding: 4px 10px
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- Font: 12px / 700 / SFPro
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- Use: Inferred from §1-§2 baseline (no explicit DS variant in source) — pill-style badge matching LINE's pill control language.
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### Navigation
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- Sticky horizontal header: LINE logo left, page-section nav center, language switcher right
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- Nav items: `font-weight: 700`, `font-size: 16px`, color `#1e1e1e`
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- Background: `#ffffff` with subtle bottom border on scroll
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- Hover: background tints to a very light green or gray
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### Hero Sections
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- Full-bleed background image (typically lifestyle photography)
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- Centered overlay text (white or near-black depending on background contrast)
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- Hero CTA below the headline, often using app store badges (Apple, Google Play, Desktop)
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### Scroll Indicators
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- Centered "Scroll" label below the hero with a subtle vertical line animation
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- Reinforces the magazine-like vertical narrative
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### Cards
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**Service / Feature Card**
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- Background: `#ffffff` on the gray content tier, OR full-bleed image with overlay text
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## 11. Brand Narrative
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LINE was born
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Over the following decade LINE grew from a crisis-era messenger into a **super-app that anchors daily life** across Japan, Taiwan, Thailand, and Indonesia: payments, news, music, manga, mobile commerce, business tools — all held together by a single chat metaphor. In October 2023, LINE Corporation and Yahoo Japan merged into **LY Corporation**, reflecting LINE's scale as Japan's de facto communication and lifestyle infrastructure.
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LINE was born **June 2011** in Japan, launched by **NHN Japan** (a subsidiary of Korean internet giant **Naver/NHN**), in direct response to the **March 11 2011 Tōhoku earthquake and tsunami**. **Naver/NHN co-founder and chairman Lee Hae-Jin** and a team of engineers were in Japan when the disaster struck — phone lines and SMS networks were overwhelmed, leaving millions unable to reach family and friends. Lee tasked NHN Japan with building a messenger; **a beta version was testing within two months**, and the app shipped as **Line in June 2011** ([LINE — Wikipedia](https://en.wikipedia.org/wiki/Line_(software)), [Line Corporation — Wikipedia](https://en.wikipedia.org/wiki/Line_Corporation)). That founding moment still shapes the brand: being "always at your side" is not a marketing phrase but a literal design goal inherited from how the app was conceived. **April 1 2013** NHN Japan was renamed **LINE Corporation**. Over the following decade LINE grew from a crisis-era messenger into a **super-app that anchors daily life** across Japan, Taiwan, Thailand, and Indonesia: payments, news, music, manga, mobile commerce, business tools — all held together by a single chat metaphor. **December 2020**: LINE Corporation **delisted from NYSE + Tokyo Stock Exchange** ahead of an absorption-type merger; **March 1 2021** SoftBank Group affiliate **Z Holdings** (Yahoo! Japan operator) completed the merger with LINE under **A Holdings** (SoftBank + Naver, 65.3% Z Holdings). **October 1 2023**: LINE Corporation merged with **Z Holdings + Yahoo Japan** into **LY Corporation**, reflecting LINE's scale as Japan's de facto communication and lifestyle infrastructure ([LY Corp — corporate](https://www.lycorp.co.jp/en/), [KED Global — LY-Naver tech tie cut 2024](https://www.kedglobal.com/business-politics/newsView/ked202406190005)).
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What LINE refuses: the utility-minimalism of Western messengers (WhatsApp, iMessage), the engagement-bait aesthetics of most content super-apps, and the cold enterprise blue of Japanese incumbents. What it embraces: full-bleed lifestyle photography, oversized editorial typography, finite use of LINE Green, and a **sticker-first emotional vocabulary** that respects local cultural register in every market it serves.
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directly sourced LINE statements.
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---
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**Verified:** 2026-05-08 (omd:migrate run 33 — Apple-tier)
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**Tier 1 sources:** line.me/en (consumer LINE Green `#07b53b` 50px full-pill / 8×15 / 36px / 13px·**700** BOLD + inactive `rgba(30,30,30,0.7)` ghost); lycorp.co.jp/en (corporate **LY Charcoal `#2e2e2e`** 4px / 56px / 16px·400 + asymmetric block links + 50% circular carousel chrome).
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**Tier 2 sources:** styles.refero.design / getdesign.md — no record.
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**Tier 2 (Philosophy/founders):** Wikipedia (LINE software, LINE Corporation, Naver), KED Global (LY-Naver tech-tie split 2024-06), LY Corporation corporate, KEIA.
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**Style ref:** `line` (self).
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**Conflicts unresolved:** none. **Earlier mistake reverted:** prior footer captured only consumer surface; LY Corporate is a separate Charcoal `#2e2e2e` 4px / 16px·400 enterprise track that should be documented alongside.
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**Verified:** 2026-05-08
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**Tier 1 sources:** linear.app (live DOM via playwright — nav typography 13.3px / 400 / Inter Variable; Sign-up CTA `#e5e5e6` / 9999px / 0×12 / 32px height confirmed)
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**Tier 2 sources:** styles.refero.design/style/90ce5883-bb24-4466-93f7-801cd617b0d1 (Primary Action `#e4f222` / `#08090a` text / 6px / 12×24 / Inter Variable 590·15px ✓; Default Card `#0f1011` / 6px ✓; Badge `#383b3f` / `#8a8f98` / 4px ✓); getdesign.md/linear — directory only.
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**Conflicts unresolved:** none. Refero captures the Linear "Build now" Lime CTA (`#e4f222`); homepage live shows the dark variant (`#e5e5e6` Sign up). Both retained as variants in §4.
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## 5. Layout Principles
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### Spacing System
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## 11. Brand Narrative
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Linear was founded
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Linear was founded **January 2019** in San Francisco by **Karri Saarinen** (CEO), **Tuomas Artman** (CTO), and **Jori Lallo** (CPO) — all Finnish, with origins in the Helsinki startup community ([Linear About](https://linear.app/about), [Sequoia spotlight](https://sequoiacap.com/article/linear-spotlight/)). Their backgrounds were at Airbnb (Saarinen, Principal Designer), Coinbase (Lallo, Senior Engineer), and Uber (Artman, Senior Engineer). Saarinen and Lallo had previously co-founded **Kippt** (collaborative bookmarking, [YC 2012](https://research.contrary.com/company/linear)), which Coinbase acquired in 2014. In 2018 Lallo took a sabbatical and pitched the new tool to Saarinen and Artman; they bootstrapped Linear's first version for small/mid-size companies. Linear exited private beta in **June 2020** and was **profitable by June 2021 with negative lifetime burn** ([Pragmatic Engineer](https://newsletter.pragmaticengineer.com/p/linear)). The two funding rounds were both led by Sequoia Capital — **Seed $4.2M (November 2019)** and **Series A $13M (December 2020)**. Their founding complaint is published on their public README: *"Craftsmanship was replaced with growth hacks. Our once so lively dreams have become positively lifeless."* The name itself was chosen as a design statement: *"We chose to name it Linear to signify progress."*
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That craft-first positioning has stayed the company's center of gravity. Linear publishes **The Linear Method** — a public document stating *"There is a lost art of building true quality software. To bring back the right focus, here are the foundational ideas Linear is built on."* The Method articulates opinions most companies would never publish: *"Write issues not user stories"*, *"A tool should work for you, not the other way around"*, *"Don't invent terms if possible"*. These are not marketing — they are internal operating principles made public because Linear wants to attract customers who already agree with them.
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## 10. Voice & Tone
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Lovable's voice is **warmly enthusiastic and craft-confident** — speaks like a tool that loves being a tool for builders. "Vibe Code Apps & Websites with AI" (homepage 2026-05) — verb-with-personality framing. The brand uses warm typography + inset-shadow buttons to signal "AI tool that feels handmade."
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| Context | Tone |
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|---|---|
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| CTA | Verb. "Get started", "Try it now", "Sign in" |
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| Marketing | Personality-forward. "Vibe code" coined as the brand verb |
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| Documentation | Practical, screenshot-heavy |
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| Error | Specific. "Build failed at line 42. View logs to debug." |
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- Tagline: *"Vibe Code Apps & Websites with AI, Fast"* <!-- verified: lovable.dev homepage 2026-05 -->
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**Forbidden phrases.** "Revolutionary AI app builder", "10× developer".
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## 11. Brand Narrative
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Lovable was founded **2023** in **Stockholm** by **Anton Osika** and **Fabian Hedin** ([Lovable — Wikipedia](https://en.wikipedia.org/wiki/Lovable_(company)), [Anton Osika — LinkedIn](https://se.linkedin.com/in/antonosika)). The product began as **GPT Engineer**, an open-source CLI code-generation tool Osika released in 2023; with Hedin he then built **GPT Engineer App**, a commercialized web version that **rebranded to Lovable** in 2024-2025 to broaden positioning from "code generation" to "AI app builder." Funding ladder: **€6.8M seed (2024)** ([Silicon Canals — Lovable €6.8M + GPT Engineer launch](https://siliconcanals.com/lovable-secures-e6-8m-launches-gpt-engineer/)) → **$15M (Feb 2025)** ([TechCrunch — Lovable $15M](https://techcrunch.com/2025/02/25/swedens-lovable-an-app-building-ai-platform-rakes-in-16m-after-spectacular-growth/)) → **$200M Series A** led by **Accel** at **$1.8B unicorn valuation** with **20VC, ByFounders, Creandum, Hummingbird, Visionaries Club** as existing backers ([Vestbee — Lovable $200M Series A](https://www.vestbee.com/insights/articles/lovable-raises-200-m), [Startup Hub AI — Lovable unicorn](https://www.startuphub.ai/ai-news/funding-round/2025/lovable-secures-200m-series-a-achieves-unicorn-status/)). **$100M ARR in 8 months** post-launch made Lovable one of the fastest-growing software ventures in history ([Creators AI — Lovable $200M ARR playbook](https://thecreatorsai.com/p/lovable-growth-secrets-and-costs)). The brand voice — warm typography, inset-shadow buttons, "Vibe Code" as the verb — reflects the product positioning: AI app development should feel like a craft, not a sterile tool.
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## 12. Principles
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1. **Vibe Code is the verb.** *UI implication:* the brand promises a feeling, not a feature list.
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2. **Warm typography signals craft.** Camera Plain Variable. *UI implication:* don't substitute system fonts.
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3. **Inset shadow is the depth.** Dark buttons have inset highlight. *UI implication:* preserve the inset detail.
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4. **Real preview, fast iteration.** *UI implication:* surfaces emphasize live preview alongside chat.
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5. **Pill chrome over rectangular.** *UI implication:* nav, badges, modals all pill (9999px) on white surfaces.
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## 13. Personas
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*Personas are fictional archetypes informed by Lovable user segments (designers building MVPs, indie founders, creative coders), not individual people.*
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**Sofia Russo, 28, Milan.** Designer with light JS knowledge. Ships micro-SaaS via Lovable. Loves the chat-to-app workflow.
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**Ravi Krishnan, 35, Bengaluru.** Full-stack developer prototyping ideas. Lovable for client-presentation MVPs.
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**Emma Park, 23, Seoul.** Indie hacker shipping 12 micro-products. Subscribes to Lovable Pro for unlimited generations.
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## 14. States
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| State | Treatment |
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|---|---|
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| **Empty (no projects)** | "Start vibe coding" CTA + template grid |
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| **Empty (no chat)** | Welcoming prompt with example asks |
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| **Loading (generating)** | Per-step trace with file changes visible |
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| **Loading (preview building)** | Inline preview spinner with elapsed time |
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| **Error (build)** | Inline log + retry / fix button |
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| **Error (rate limit)** | "Upgrade for unlimited" inline link |
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| **Success (deployed)** | URL copy + share preview link |
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| **Success (committed)** | Soft pulse on changed files |
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| **Skeleton (project list)** | Inset-shadow placeholders |
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| **Disabled (no credits)** | 0.5 opacity + upgrade link |
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| **Loading (long agent task)** | Cancellable, persistent step list |
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## 15. Motion & Easing
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| Token | Value | Use |
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|---|---|---|
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| `motion-instant` | 0ms | Selection |
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| `motion-fast` | 150ms | Hover |
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| `motion-standard` | 250ms | Modal, panel |
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Standard cubic-bezier; no bounce. Inset shadow is static (never animates). `prefers-reduced-motion: reduce` removes hover transitions.
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---
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**Verified:** 2026-05-08 (omd:migrate run 34 — Apple-tier)
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**Tier 1 sources:** lovable.dev home + /pricing (live DOM via playwright — Primary **`lab(0 0 0 / 0.88)`** Near-Black 8px / 32-36px / 6×10 / 14px·400; **Featured Primary** `lab(47.92 57.95 -81.30)` **Lovable Violet** (~`#6038c8`) on pricing featured tier; Cream `#fcfbf8` 6px selector chip; nav 0px text-only `rgb(28,28,28)` Near-Black 15px·400. **`lab()` color space** is canonical token convention).
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**Tier 2 sources:** styles.refero.design / getdesign.md — no record.
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**Tier 2 (Philosophy/founders):** Wikipedia (Lovable), LinkedIn (Osika), Silicon Canals, TechCrunch (Feb 2025 $15M), Vestbee + Startup Hub AI ($200M Accel Series A → $1.8B unicorn), Creators AI ($100M ARR / 8 months), Catalaize.
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**Style ref:** `notion`.
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**Conflicts unresolved:** none. **Earlier mistake reverted:** prior footer claimed "pill nav 1.67e+07 ≈ 9999px" — live measurement is 0px text-only ghost nav. Also added **Lovable Violet featured-tier accent** missing from prior pass.
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