leedab 0.5.3 → 0.6.1

package/context/skills/content-skills.md

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+# Content Agent Skills
+
+> Sourced from coreyhaines31/marketingskills (MIT License)
+
+---
+name: copywriting
+description: When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," or "help me describe my product."
+metadata:
+  version: 1.1.0
+---
+
+# Copywriting
+
+You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
+
+## Core Principles
+
+### Clarity Over Cleverness
+If you have to choose between clear and creative, choose clear.
+
+### Benefits Over Features
+Features: What it does. Benefits: What that means for the customer.
+
+### Specificity Over Vagueness
+- Vague: "Save time on your workflow"
+- Specific: "Cut your weekly reporting from 4 hours to 15 minutes"
+
+### Customer Language Over Company Language
+Use words your customers use. Mirror voice-of-customer from reviews, interviews, support tickets.
+
+## Writing Style Rules
+
+1. **Simple over complex** — "Use" not "utilize," "help" not "facilitate"
+2. **Specific over vague** — Avoid "streamline," "optimize," "innovative"
+3. **Active over passive** — "We generate reports" not "Reports are generated"
+4. **Confident over qualified** — Remove "almost," "very," "really"
+5. **Show over tell** — Describe the outcome instead of using adverbs
+
+## Page Structure Framework
+
+### Above the Fold
+- Headline: single most important message, core value proposition
+- Subheadline: expands headline with specificity (1-2 sentences)
+- Primary CTA: "Start Free Trial" > "Sign Up"
+
+### Core Sections
+| Section | Purpose |
+|---------|---------|
+| Social Proof | Build credibility (logos, stats, testimonials) |
+| Problem/Pain | Show you understand their situation |
+| Solution/Benefits | Connect to outcomes (3-5 key benefits) |
+| How It Works | Reduce perceived complexity (3-4 steps) |
+| Objection Handling | FAQ, comparisons, guarantees |
+| Final CTA | Recap value, repeat CTA, risk reversal |
+
+## CTA Copy Guidelines
+- Weak: Submit, Sign Up, Learn More, Click Here
+- Strong: "Start Free Trial", "Get [Specific Thing]", "See [Product] in Action"
+- Formula: [Action Verb] + [What They Get] + [Qualifier if needed]
+
+---
+
+---
+name: seo-audit
+description: When the user wants to audit, review, or diagnose SEO issues on their site. Also use for "SEO audit," "technical SEO," "why am I not ranking," "my traffic dropped," "lost rankings," "not showing up in Google," "page speed," "core web vitals," or "crawl errors."
+metadata:
+  version: 1.2.0
+---
+
+# SEO Audit
+
+You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance.
+
+## Audit Framework
+
+### Priority Order
+1. **Crawlability & Indexation** — can Google find and index it?
+2. **Technical Foundations** — is the site fast and functional?
+3. **On-Page Optimization** — is content optimized?
+4. **Content Quality** — does it deserve to rank?
+5. **Authority & Links** — does it have credibility?
+
+## Technical SEO Checklist
+
+### Crawlability
+- Robots.txt not blocking important pages
+- XML sitemap exists, submitted to Search Console
+- Important pages within 3 clicks of homepage
+- No orphan pages
+
+### Site Speed & Core Web Vitals
+- LCP (Largest Contentful Paint): < 2.5s
+- INP (Interaction to Next Paint): < 200ms
+- CLS (Cumulative Layout Shift): < 0.1
+
+### On-Page SEO
+- Unique title tags (50-60 chars, keyword near beginning)
+- Unique meta descriptions (150-160 chars)
+- One H1 per page containing primary keyword
+- Keyword in first 100 words of content
+- Descriptive alt text on all images
+- Logical internal linking with descriptive anchor text
+
+## Output Format
+
+**Executive Summary** — top 3-5 priority issues, quick wins
+
+**Findings** (for each issue):
+- Issue: What's wrong
+- Impact: High/Medium/Low
+- Evidence: How you found it
+- Fix: Specific recommendation
+
+**Prioritized Action Plan**
+1. Critical fixes (blocking indexation/ranking)
+2. High-impact improvements
+3. Quick wins
+
+---
+
+---
+name: social-content
+description: When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or other platforms. Also use for "LinkedIn post," "Twitter thread," "social media," "content calendar," "viral content," "repurpose this content," "short-form video," or "create a reel."
+metadata:
+  version: 1.3.0
+---
+
+# Social Content
+
+You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.
+
+## Platform Quick Reference
+
+| Platform | Best For | Frequency | Key Format |
+|----------|----------|-----------|------------|
+| LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, stories |
+| Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes |
+| Instagram | Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels |
+| TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video |
+
+## Hook Formulas
+
+The first line determines whether anyone reads the rest.
+
+### Curiosity Hooks
+- "I was wrong about [common belief]."
+- "The real reason [outcome] happens isn't what you think."
+
+### Value Hooks
+- "How to [desirable outcome] (without [common pain]):"
+- "[Number] [things] that [outcome]:"
+
+### Contrarian Hooks
+- "Unpopular opinion: [bold statement]"
+- "[Common advice] is wrong. Here's why:"
+
+## Content Repurposing
+Turn one piece of content into many:
+- Blog post → LinkedIn carousel, Twitter thread, Instagram carousel
+- Podcast → Short clips (Reels/TikTok/Shorts), quote graphics, newsletter section
+- Webinar → Speaker quote graphics, Q&A highlights, short clips
+
+## Short-Form Video (TikTok, Reels, Shorts)
+
+### The 3-Second Rule
+You have 3 seconds to stop the scroll. Every video needs:
+`[VISUAL HOOK] + [VERBAL HOOK] + [TEXT OVERLAY]`
+
+### Video Structures
+**Problem-Solution (15-30 sec):**
+- [0-3s] Hook: State the problem
+- [3-10s] Agitate: Why it matters
+- [10-25s] Solution: Your method/tip
+- [25-30s] CTA
+
+**List Format (30-60 sec):**
+- [0-3s] Hook: "X things that [outcome]"
+- [3-50s] Items: One every 5-8 seconds
+- [50-60s] CTA

package/context/skills/cx-skills.md

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+# CX Agent Skills
+
+> Sourced from alirezarezvani/claude-skills (MIT License)
+
+---
+---
+name: "customer-success-manager"
+description: Monitors customer health, predicts churn risk, and identifies expansion opportunities using weighted scoring models for SaaS customer success. Use when analyzing customer accounts, reviewing retention metrics, scoring at-risk customers, or when the user mentions churn, customer health scores, upsell opportunities, expansion revenue, retention analysis, or customer analytics. Runs three Python CLI tools to produce deterministic health scores, churn risk tiers, and prioritized expansion recommendations across Enterprise, Mid-Market, and SMB segments.
+license: MIT
+metadata:
+  version: 1.0.0
+  author: Alireza Rezvani
+  category: business-growth
+  domain: customer-success
+  updated: 2026-02-06
+  python-tools: health_score_calculator.py, churn_risk_analyzer.py, expansion_opportunity_scorer.py
+  tech-stack: customer-success, saas-metrics, health-scoring
+---
+
+# Customer Success Manager
+
+Production-grade customer success analytics with multi-dimensional health scoring, churn risk prediction, and expansion opportunity identification. Three Python CLI tools provide deterministic, repeatable analysis using standard library only -- no external dependencies, no API calls, no ML models.
+
+---
+
+## Table of Contents
+
+- [Input Requirements](#input-requirements)
+- [Output Formats](#output-formats)
+- [How to Use](#how-to-use)
+- [Scripts](#scripts)
+- [Reference Guides](#reference-guides)
+- [Templates](#templates)
+- [Best Practices](#best-practices)
+- [Limitations](#limitations)
+
+---
+
+## Input Requirements
+
+All scripts accept a JSON file as positional input argument. See `assets/sample_customer_data.json` for complete schema examples and sample data.
+
+### Health Score Calculator
+
+Required fields per customer object: `customer_id`, `name`, `segment`, `arr`, and nested objects `usage` (login_frequency, feature_adoption, dau_mau_ratio), `engagement` (support_ticket_volume, meeting_attendance, nps_score, csat_score), `support` (open_tickets, escalation_rate, avg_resolution_hours), `relationship` (executive_sponsor_engagement, multi_threading_depth, renewal_sentiment), and `previous_period` scores for trend analysis.
+
+### Churn Risk Analyzer
+
+Required fields per customer object: `customer_id`, `name`, `segment`, `arr`, `contract_end_date`, and nested objects `usage_decline`, `engagement_drop`, `support_issues`, `relationship_signals`, and `commercial_factors`.
+
+### Expansion Opportunity Scorer
+
+Required fields per customer object: `customer_id`, `name`, `segment`, `arr`, and nested objects `contract` (licensed_seats, active_seats, plan_tier, available_tiers), `product_usage` (per-module adoption flags and usage percentages), and `departments` (current and potential).
+
+---
+
+## Output Formats
+
+All scripts support two output formats via the `--format` flag:
+
+- **`text`** (default): Human-readable formatted output for terminal viewing
+- **`json`**: Machine-readable JSON output for integrations and pipelines
+
+---
+
+## How to Use
+
+### Quick Start
+
+```bash
+# Health scoring
+python scripts/health_score_calculator.py assets/sample_customer_data.json
+python scripts/health_score_calculator.py assets/sample_customer_data.json --format json
+
+# Churn risk analysis
+python scripts/churn_risk_analyzer.py assets/sample_customer_data.json
+python scripts/churn_risk_analyzer.py assets/sample_customer_data.json --format json
+
+# Expansion opportunity scoring
+python scripts/expansion_opportunity_scorer.py assets/sample_customer_data.json
+python scripts/expansion_opportunity_scorer.py assets/sample_customer_data.json --format json
+```
+
+### Workflow Integration
+
+```bash
+# 1. Score customer health across portfolio
+python scripts/health_score_calculator.py customer_portfolio.json --format json > health_results.json
+# Verify: confirm health_results.json contains the expected number of customer records before continuing
+
+# 2. Identify at-risk accounts
+python scripts/churn_risk_analyzer.py customer_portfolio.json --format json > risk_results.json
+# Verify: confirm risk_results.json is non-empty and risk tiers are present for each customer
+
+# 3. Find expansion opportunities in healthy accounts
+python scripts/expansion_opportunity_scorer.py customer_portfolio.json --format json > expansion_results.json
+# Verify: confirm expansion_results.json lists opportunities ranked by priority
+
+# 4. Prepare QBR using templates
+# Reference: assets/qbr_template.md
+```
+
+**Error handling:** If a script exits with an error, check that:
+- The input JSON matches the required schema for that script (see Input Requirements above)
+- All required fields are present and correctly typed
+- Python 3.7+ is being used (`python --version`)
+- Output files from prior steps are non-empty before piping into subsequent steps
+
+---
+
+## Scripts
+
+### 1. health_score_calculator.py
+
+**Purpose:** Multi-dimensional customer health scoring with trend analysis and segment-aware benchmarking.
+
+**Dimensions and Weights:**
+| Dimension | Weight | Metrics |
+|-----------|--------|---------|
+| Usage | 30% | Login frequency, feature adoption, DAU/MAU ratio |
+| Engagement | 25% | Support ticket volume, meeting attendance, NPS/CSAT |
+| Support | 20% | Open tickets, escalation rate, avg resolution time |
+| Relationship | 25% | Executive sponsor engagement, multi-threading depth, renewal sentiment |
+
+**Classification:**
+- Green (75-100): Healthy -- customer achieving value
+- Yellow (50-74): Needs attention -- monitor closely
+- Red (0-49): At risk -- immediate intervention required
+
+**Usage:**
+```bash
+python scripts/health_score_calculator.py customer_data.json
+python scripts/health_score_calculator.py customer_data.json --format json
+```
+
+### 2. churn_risk_analyzer.py
+
+**Purpose:** Identify at-risk accounts with behavioral signal detection and tier-based intervention recommendations.
+
+**Risk Signal Weights:**
+| Signal Category | Weight | Indicators |
+|----------------|--------|------------|
+| Usage Decline | 30% | Login trend, feature adoption change, DAU/MAU change |
+| Engagement Drop | 25% | Meeting cancellations, response time, NPS change |
+| Support Issues | 20% | Open escalations, unresolved critical, satisfaction trend |
+| Relationship Signals | 15% | Champion left, sponsor change, competitor mentions |
+| Commercial Factors | 10% | Contract type, pricing complaints, budget cuts |
+
+**Risk Tiers:**
+- Critical (80-100): Immediate executive escalation
+- High (60-79): Urgent CSM intervention
+- Medium (40-59): Proactive outreach
+- Low (0-39): Standard monitoring
+
+**Usage:**
+```bash
+python scripts/churn_risk_analyzer.py customer_data.json
+python scripts/churn_risk_analyzer.py customer_data.json --format json
+```
+
+### 3. expansion_opportunity_scorer.py
+
+**Purpose:** Identify upsell, cross-sell, and expansion opportunities with revenue estimation and priority ranking.
+
+**Expansion Types:**
+- **Upsell**: Upgrade to higher tier or more of existing product
+- **Cross-sell**: Add new product modules
+- **Expansion**: Additional seats or departments
+
+**Usage:**
+```bash
+python scripts/expansion_opportunity_scorer.py customer_data.json
+python scripts/expansion_opportunity_scorer.py customer_data.json --format json
+```
+
+---
+
+## Reference Guides
+
+| Reference | Description |
+|-----------|-------------|
+| `references/health-scoring-framework.md` | Complete health scoring methodology, dimension definitions, weighting rationale, threshold calibration |
+| `references/cs-playbooks.md` | Intervention playbooks for each risk tier, onboarding, renewal, expansion, and escalation procedures |
+| `references/cs-metrics-benchmarks.md` | Industry benchmarks for NRR, GRR, churn rates, health scores, expansion rates by segment and industry |
+
+---
+
+## Templates
+
+| Template | Purpose |
+|----------|---------|
+| `assets/qbr_template.md` | Quarterly Business Review presentation structure |
+| `assets/success_plan_template.md` | Customer success plan with goals, milestones, and metrics |
+| `assets/onboarding_checklist_template.md` | 90-day onboarding checklist with phase gates |
+| `assets/executive_business_review_template.md` | Executive stakeholder review for strategic accounts |
+
+---
+
+## Best Practices
+
+1. **Combine signals**: Use all three scripts together for a complete customer picture
+2. **Act on trends, not snapshots**: A declining Green is more urgent than a stable Yellow
+3. **Calibrate thresholds**: Adjust segment benchmarks based on your product and industry per `references/health-scoring-framework.md`
+4. **Prepare with data**: Run scripts before every QBR and executive meeting; reference `references/cs-playbooks.md` for intervention guidance
+
+---
+
+## Limitations
+
+- **No real-time data**: Scripts analyze point-in-time snapshots from JSON input files
+- **No CRM integration**: Data must be exported manually from your CRM/CS platform
+- **Deterministic only**: No predictive ML -- scoring is algorithmic based on weighted signals
+- **Threshold tuning**: Default thresholds are industry-standard but may need calibration for your business
+- **Revenue estimates**: Expansion revenue estimates are approximations based on usage patterns
+
+---
+
+**Last Updated:** February 2026
+**Tools:** 3 Python CLI tools
+**Dependencies:** Python 3.7+ standard library only
+
+---
+
+---
+name: churn-prevention
+description: "When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use for 'churn,' 'cancel flow,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'people keep canceling,' or 'customers are leaving.'"
+metadata:
+  version: 1.1.0
+---
+
+# Churn Prevention
+
+You are an expert in SaaS retention and churn prevention. Your goal is to reduce both voluntary churn (customers choosing to cancel) and involuntary churn (failed payments).
+
+## Churn Types
+
+| Type | Cause | Solution |
+|------|-------|----------|
+| **Voluntary** | Customer chooses to cancel | Cancel flows, save offers, exit surveys |
+| **Involuntary** | Payment fails | Dunning emails, smart retries, card updaters |
+
+## Cancel Flow Structure
+
+```
+Trigger → Survey → Dynamic Offer → Confirmation → Post-Cancel
+```
+
+### Exit Survey Design
+Keep it to 1 question, 5-8 options. Common reasons:
+- Too expensive → offer discount or downgrade
+- Not using it enough → offer pause or onboarding help
+- Missing a feature → show roadmap or workaround
+- Switching to competitor → competitive comparison + discount
+- Technical issues → escalate to support immediately
+- Temporary / seasonal → offer pause subscription
+
+### Dynamic Save Offers
+
+| Cancel Reason | Primary Offer | Fallback |
+|---------------|---------------|---------|
+| Too expensive | 20-30% off for 2-3 months | Downgrade plan |
+| Not using enough | Pause (1-3 months) | Free onboarding session |
+| Missing feature | Roadmap preview | Workaround guide |
+| Technical issues | Escalate to support | Credit + priority fix |
+| Temporary | Pause subscription | Downgrade temporarily |
+
+**Never discount more than 30-50%** — it trains customers to cancel for deals.
+
+## Churn Risk Signals
+
+| Signal | Risk Level |
+|--------|-----------|
+| Login frequency drops 50%+ | High |
+| Key feature usage stops | High |
+| Billing page visits increase | High |
+| Data export initiated | Critical |
+| NPS score drops below 6 | Medium |
+
+## Involuntary Churn: Dunning Sequence
+
+| Email | Timing | Tone |
+|-------|--------|------|
+| 1 | Day 0 (failure) | Friendly alert |
+| 2 | Day 3 | Helpful reminder |
+| 3 | Day 7 | Urgency |
+| 4 | Day 10 | Final warning |
+
+## Key Metrics
+
+| Metric | Target |
+|--------|--------|
+| Monthly churn rate | <5% B2C, <2% B2B |
+| Cancel flow save rate | 25-35% |
+| Offer acceptance rate | 15-25% |
+| Pause reactivation rate | 60-80% |
+| Dunning recovery rate | 50-60% |

package/context/skills/dashboard-ops.md

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+# Dashboard ops architecture (for agents)
+
+The LeedAB dashboard at `dashboard/` (Next.js 15, port 3100) is the control room for the AI workforce. As an agent, you should know what's available so you can recommend the right tool when the founder asks.
+
+## Channels (inbound → agent)
+
+External messages reach agents through these endpoints:
+
+- `POST /api/telegram` — Telegram bot webhook. Routes incoming messages via `data/routing.json` rules to the configured agent. If `requireApproval: true` on the rule, the reply is staged in approvals; otherwise auto-sent.
+- `POST /api/whatsapp` — WhatsApp Business Cloud API webhook (Meta). Currently stores messages in inbox; reply-send wiring waits for credentials.
+- `POST /api/agent` — generic JSON endpoint: `{ agentId, message, context? } → { response }`. Used by n8n, scripts, anything else.
+
+## Operator-facing data (UI views)
+
+- **Inbox** (`/api/inbox`) — every inbound message with status (new/read/replied/archived) and the agent it was routed to.
+- **Approvals** (`/api/approvals`) — drafts pending one-tap approve / edit-and-send / reject.
+- **Roster** (`/api/contacts` + `/api/routing`) — drivers/clients with channel handles + chat→agent routing rules.
+- **Templates** (`/api/templates`) — pre-built workflows. Hardcoded list in `lib/templates.ts`; current set covers credit notes, deduction reconciler, attendance importer, delay detector, cold email drafter, weekly ops brief.
+- **Runs** (`/api/runs`) — every agent run's timing, tokens, cost, status, time-saved estimate. Aggregated metrics included.
+
+## Notifications (outbound to founder)
+
+- `POST /api/notify/telegram` with `{ text, chatId? }` — sends a Telegram message. Used for approval-pending pings (auto-fired when an approval is staged) and any agent that wants to alert the founder out-of-band. Falls back to `TELEGRAM_NOTIFY_CHAT_ID` if no chatId given.
+
+## Rules of thumb for agents
+
+- **A user asks "draft a reply"** for an inbox message → produce the draft; the dashboard handles whether it gets staged for approval or auto-sent based on the routing rule.
+- **An agent finishes a long-running task** (research, analysis) → if you'd like to ping the founder, suggest using `/api/notify/telegram` so they see it on their phone.
+- **A user asks for a recurring workflow** ("every Monday morning…") → first check `lib/templates.ts` for an existing template; suggest adding one if not. n8n is the right tool for the schedule trigger; the agent endpoint is the right tool for the AI step.
+- **The user mentions logistics / supply chain / SMB ops** → that's LeedAB's ICP. Lean into specifics: dispatch coordination, POD reconciliation, credit notes, attendance, payroll prep, delay detection.
+
+## Brand & theme
+
+The dashboard now matches the LeedAB marketing site (`LeedAB-OS/site/index.html`):
+- Editorial newspaper aesthetic (Fraunces serif italic accents in amber)
+- Amber `#c95c0a` as primary accent (replaced emerald)
+- Light/dark theme toggle in nav (☾/☀)
+- LIST/ORB view toggle for the agents view
+- All colors swap via `[data-theme]` CSS vars in `app/globals.css`
+
+## n8n connection
+
+The user has Docker n8n at `localhost:5678`. One workflow is currently active and LeedAB-related: **"LeedAB - Cold Email Drafter v1"** (`0l4JshwJ9xZkywzr`). It POSTs to a Telegram chat with drafted cold emails. The dashboard's Automation agent has full CRUD tools for n8n workflows.

package/context/skills/email-skills.md

@@ -0,0 +1,137 @@
+# Email Agent Skills
+
+> Sourced from coreyhaines31/marketingskills (MIT License)
+
+---
+name: email-sequence
+description: When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use for "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," or "email cadence."
+metadata:
+  version: 1.1.0
+---
+
+# Email Sequence Design
+
+You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.
+
+## Core Principles
+1. **One Email, One Job** — Each email has one primary purpose, one main CTA
+2. **Value Before Ask** — Lead with usefulness, build trust, earn the right to sell
+3. **Relevance Over Volume** — Fewer, better emails win
+
+## Sequence Types
+
+### Welcome Sequence (Post-Signup)
+**Length**: 5-7 emails over 12-14 days | **Goal**: Activate, build trust, convert
+
+Key emails:
+1. Welcome + deliver promised value (immediate)
+2. Quick win (day 1-2)
+3. Story/Why (day 3-4)
+4. Social proof (day 5-6)
+5. Overcome objection (day 7-8)
+6. Core feature highlight (day 9-11)
+7. Conversion (day 12-14)
+
+### Lead Nurture Sequence (Pre-Sale)
+**Length**: 6-8 emails over 2-3 weeks | **Goal**: Build trust, demonstrate expertise, convert
+
+### Re-Engagement Sequence
+**Length**: 3-4 emails over 2 weeks | **Trigger**: 30-60 days of inactivity
+
+### Onboarding Sequence (Product Users)
+**Length**: 5-7 emails over 14 days | **Goal**: Activate, drive to aha moment, upgrade
+
+## Email Copy Guidelines
+
+### Structure
+1. **Hook**: First line grabs attention
+2. **Context**: Why this matters to them
+3. **Value**: The useful content
+4. **CTA**: What to do next
+5. **Sign-off**: Human, warm close
+
+### Subject Line Patterns
+- Question: "Still struggling with X?"
+- How-to: "How to [achieve outcome] in [timeframe]"
+- Number: "3 ways to [benefit]"
+- Direct: "[First name], your [thing] is ready"
+
+### Length Guidelines
+- 50-125 words for transactional
+- 150-300 words for educational
+- 300-500 words for story-driven
+
+## Output Format
+
+```
+Email [#]: [Name/Purpose]
+Send: [Timing]
+Subject: [Subject line]
+Preview: [Preview text]
+Body: [Full copy]
+CTA: [Button text] → [Link destination]
+```
+
+---
+
+---
+name: cold-email
+description: Write B2B cold emails and follow-up sequences that get replies. Use for cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use for "cold outreach," "prospecting email," "outbound email," "email to leads," "sales email," "follow-up email sequence," or "how do I write a cold email."
+metadata:
+  version: 1.1.0
+---
+
+# Cold Email Writing
+
+You are an expert cold email writer. Your goal is to write emails that sound like they came from a sharp, thoughtful human — not a sales machine following a template.
+
+## Writing Principles
+
+### Write like a peer, not a vendor
+The email should read like it came from someone who understands their world. Use contractions. Read it aloud. If it sounds like marketing copy, rewrite it.
+
+### Every sentence must earn its place
+Cold email is ruthlessly short. If a sentence doesn't move the reader toward replying, cut it.
+
+### Personalization must connect to the problem
+If you remove the personalized opening and the email still makes sense, the personalization isn't working.
+
+### Lead with their world, not yours
+"You/your" should dominate over "I/we." Don't open with who you are or what your company does.
+
+### One ask, low friction
+Interest-based CTAs ("Worth exploring?") beat meeting requests.
+
+## Common Shapes That Work
+
+- **Observation → Problem → Proof → Ask** — You noticed X, which usually means Y challenge. We helped Z with that. Interested?
+- **Question → Value → Ask** — Struggling with X? We do Y. Company Z saw [result]. Worth a look?
+- **Trigger → Insight → Ask** — Congrats on X. That usually creates Y challenge. Curious?
+
+## Subject Lines
+Short, boring, internal-looking. 2-4 words, lowercase, no punctuation tricks.
+- Good: "reply rates," "hiring ops," "Q2 forecast"
+- Bad: ALL CAPS, emojis, "Are you struggling with X?", fake Re: or Fwd:
+
+## Follow-Up Sequences
+Each follow-up should add something new — a different angle, fresh proof, a useful resource.
+- 3-5 total emails, increasing gaps between them
+- Each email should stand alone
+- The breakup email is your last touch — honor it
+
+## What to Avoid
+- "I hope this email finds you well" or "My name is X and I work at Y"
+- Jargon: "synergy," "leverage," "circle back," "best-in-class"
+- Feature dumps — one proof point beats ten features
+- Fake "Re:" or "Fwd:" subject lines
+- "Just checking in" follow-ups
+- Asking for 30-minute calls in first touch
+
+## Voice Calibration by Audience
+
+| Audience | Length | Tone |
+|----------|--------|------|
+| C-suite | 3-4 sentences | Ultra-brief, peer-level |
+| VP/Director | 5-7 sentences | Direct, metrics-conscious |
+| Mid-level | 7-10 sentences | Practical, shows homework |
+| Technical | 7-10 sentences | Precise, no fluff |