kanmi-perf-revenue 1.0.0 → 1.1.0

package/dist/empirical/statistics.js

@@ -0,0 +1,344 @@
+/**
+ * Statistical Significance Analysis
+ *
+ * Provides statistical rigor for conversion rate comparisons:
+ * - Confidence intervals for CVR
+ * - Two-proportion z-tests for comparing CVR between groups
+ * - Sample size recommendations
+ * - Effect size calculations
+ *
+ * @author Kanmi Obasa <i@kanmiobasa.com>
+ */
+// =============================================================================
+// CONFIDENCE INTERVALS
+// =============================================================================
+/**
+ * Calculate confidence interval for a proportion using Wilson score interval.
+ * More accurate than normal approximation, especially for small samples.
+ */
+export function calculateConfidenceInterval(conversions, sessions, confidenceLevel = 0.95) {
+    if (sessions === 0) {
+        return {
+            estimate: 0,
+            lower: 0,
+            upper: 0,
+            confidence_level: confidenceLevel,
+            margin_of_error: 0,
+        };
+    }
+    const p = conversions / sessions;
+    const n = sessions;
+    const z = getZScore(confidenceLevel);
+    // Wilson score interval
+    const denominator = 1 + (z * z) / n;
+    const center = (p + (z * z) / (2 * n)) / denominator;
+    const margin = (z * Math.sqrt((p * (1 - p) + (z * z) / (4 * n)) / n)) / denominator;
+    return {
+        estimate: p,
+        lower: Math.max(0, center - margin),
+        upper: Math.min(1, center + margin),
+        confidence_level: confidenceLevel,
+        margin_of_error: margin,
+    };
+}
+/**
+ * Calculate confidence interval for the difference between two proportions.
+ */
+export function calculateDifferenceCI(conversionsA, sessionsA, conversionsB, sessionsB, confidenceLevel = 0.95) {
+    const pA = sessionsA > 0 ? conversionsA / sessionsA : 0;
+    const pB = sessionsB > 0 ? conversionsB / sessionsB : 0;
+    const diff = pA - pB;
+    const z = getZScore(confidenceLevel);
+    // Standard error of difference
+    const seA = sessionsA > 0 ? Math.sqrt((pA * (1 - pA)) / sessionsA) : 0;
+    const seB = sessionsB > 0 ? Math.sqrt((pB * (1 - pB)) / sessionsB) : 0;
+    const seDiff = Math.sqrt(seA * seA + seB * seB);
+    const margin = z * seDiff;
+    return {
+        estimate: diff,
+        lower: diff - margin,
+        upper: diff + margin,
+        confidence_level: confidenceLevel,
+        margin_of_error: margin,
+    };
+}
+// =============================================================================
+// HYPOTHESIS TESTING
+// =============================================================================
+/**
+ * Two-proportion z-test to compare conversion rates.
+ */
+export function twoProportionZTest(groupAName, conversionsA, sessionsA, groupBName, conversionsB, sessionsB, alpha = 0.05) {
+    const pA = sessionsA > 0 ? conversionsA / sessionsA : 0;
+    const pB = sessionsB > 0 ? conversionsB / sessionsB : 0;
+    const ciA = calculateConfidenceInterval(conversionsA, sessionsA, 1 - alpha);
+    const ciB = calculateConfidenceInterval(conversionsB, sessionsB, 1 - alpha);
+    // Pooled proportion under null hypothesis
+    const pooled = (conversionsA + conversionsB) / (sessionsA + sessionsB);
+    // Standard error under null
+    const se = Math.sqrt(pooled * (1 - pooled) * (1 / sessionsA + 1 / sessionsB));
+    // Z-score
+    const zScore = se > 0 ? (pA - pB) / se : 0;
+    // P-value (two-tailed)
+    const pValue = 2 * (1 - normalCDF(Math.abs(zScore)));
+    // Is significant?
+    const isSignificant = pValue < alpha;
+    // Calculate approximate power
+    const power = calculatePower(pA, pB, sessionsA, sessionsB, alpha);
+    // Generate insight
+    const absoluteDiff = pA - pB;
+    const relativeDiff = pB > 0 ? absoluteDiff / pB : 0;
+    let insight;
+    if (isSignificant) {
+        const direction = absoluteDiff > 0 ? 'higher' : 'lower';
+        const pctDiff = Math.abs(relativeDiff * 100).toFixed(1);
+        insight = `${groupAName} CVR is ${pctDiff}% ${direction} than ${groupBName} (p=${pValue.toFixed(4)}). This difference is statistically significant.`;
+    }
+    else if (sessionsA < 100 || sessionsB < 100) {
+        insight = `Sample size too small for reliable comparison. Need at least 100 sessions per group.`;
+    }
+    else {
+        insight = `No statistically significant difference between ${groupAName} and ${groupBName} (p=${pValue.toFixed(4)}).`;
+    }
+    return {
+        group_a: {
+            name: groupAName,
+            conversions: conversionsA,
+            sessions: sessionsA,
+            cvr: pA,
+            ci: ciA,
+        },
+        group_b: {
+            name: groupBName,
+            conversions: conversionsB,
+            sessions: sessionsB,
+            cvr: pB,
+            ci: ciB,
+        },
+        absolute_diff: absoluteDiff,
+        relative_diff: relativeDiff,
+        z_score: zScore,
+        p_value: pValue,
+        is_significant: isSignificant,
+        alpha,
+        power,
+        insight,
+    };
+}
+/**
+ * Calculate effect size (Cohen's h) for proportion differences.
+ */
+export function calculateEffectSize(pA, pB) {
+    // Cohen's h = 2 * (arcsin(sqrt(p1)) - arcsin(sqrt(p2)))
+    const phiA = 2 * Math.asin(Math.sqrt(pA));
+    const phiB = 2 * Math.asin(Math.sqrt(pB));
+    const cohensH = Math.abs(phiA - phiB);
+    // Interpretation (Cohen's guidelines)
+    let interpretation;
+    if (cohensH < 0.2) {
+        interpretation = 'negligible';
+    }
+    else if (cohensH < 0.5) {
+        interpretation = 'small';
+    }
+    else if (cohensH < 0.8) {
+        interpretation = 'medium';
+    }
+    else {
+        interpretation = 'large';
+    }
+    const relativeLift = pB > 0 ? (pA - pB) / pB : 0;
+    return {
+        cohens_h: cohensH,
+        interpretation,
+        relative_lift: relativeLift,
+    };
+}
+// =============================================================================
+// SAMPLE SIZE CALCULATIONS
+// =============================================================================
+/**
+ * Calculate required sample size for detecting a given effect.
+ */
+export function calculateRequiredSampleSize(baselineCvr, minDetectableEffect, // Relative (e.g., 0.10 for 10% lift)
+alpha = 0.05, power = 0.8) {
+    const p1 = baselineCvr;
+    const p2 = baselineCvr * (1 + minDetectableEffect);
+    // Z-scores for alpha and power
+    const zAlpha = getZScore(1 - alpha / 2);
+    const zBeta = getZScore(power);
+    // Pooled proportion
+    const pAvg = (p1 + p2) / 2;
+    // Sample size formula for two-proportion test
+    const numerator = Math.pow(zAlpha * Math.sqrt(2 * pAvg * (1 - pAvg)) +
+        zBeta * Math.sqrt(p1 * (1 - p1) + p2 * (1 - p2)), 2);
+    const denominator = Math.pow(p2 - p1, 2);
+    const sampleSize = denominator > 0 ? Math.ceil(numerator / denominator) : Infinity;
+    return {
+        baseline_cvr: baselineCvr,
+        mde: minDetectableEffect,
+        sample_size_per_group: sampleSize,
+        alpha,
+        power,
+    };
+}
+/**
+ * Check if current sample size is sufficient.
+ */
+export function isSampleSufficient(sessions, baselineCvr, minDetectableEffect = 0.10, alpha = 0.05, power = 0.8) {
+    const recommendation = calculateRequiredSampleSize(baselineCvr, minDetectableEffect, alpha, power);
+    const sufficient = sessions >= recommendation.sample_size_per_group;
+    let recommendationText;
+    if (sufficient) {
+        recommendationText = `Sample size sufficient. You can detect a ${(minDetectableEffect * 100).toFixed(0)}% change with ${(power * 100).toFixed(0)}% power.`;
+    }
+    else {
+        const needed = recommendation.sample_size_per_group - sessions;
+        recommendationText = `Need ${needed.toLocaleString()} more sessions to detect a ${(minDetectableEffect * 100).toFixed(0)}% change with ${(power * 100).toFixed(0)}% power.`;
+    }
+    return {
+        sufficient,
+        current: sessions,
+        required: recommendation.sample_size_per_group,
+        recommendation: recommendationText,
+    };
+}
+// =============================================================================
+// MULTIPLE COMPARISONS
+// =============================================================================
+/**
+ * Apply Bonferroni correction for multiple comparisons.
+ */
+export function bonferroniCorrection(alpha, numComparisons) {
+    return alpha / numComparisons;
+}
+/**
+ * Apply Benjamini-Hochberg FDR correction.
+ * Returns adjusted p-values.
+ */
+export function benjaminiHochbergCorrection(pValues) {
+    const n = pValues.length;
+    const indexed = pValues.map((p, i) => ({ p, i }));
+    indexed.sort((a, b) => a.p - b.p);
+    const adjusted = new Array(n);
+    let minSoFar = 1;
+    for (let k = n - 1; k >= 0; k--) {
+        const adjustedP = Math.min((indexed[k].p * n) / (k + 1), minSoFar);
+        minSoFar = adjustedP;
+        adjusted[indexed[k].i] = Math.min(adjustedP, 1);
+    }
+    return adjusted;
+}
+// =============================================================================
+// HELPERS
+// =============================================================================
+/**
+ * Get z-score for a given confidence level.
+ */
+function getZScore(confidenceLevel) {
+    // Common z-scores
+    if (Math.abs(confidenceLevel - 0.90) < 0.001)
+        return 1.645;
+    if (Math.abs(confidenceLevel - 0.95) < 0.001)
+        return 1.96;
+    if (Math.abs(confidenceLevel - 0.99) < 0.001)
+        return 2.576;
+    // Approximate inverse normal CDF
+    return inverseNormalCDF(confidenceLevel);
+}
+/**
+ * Approximate inverse normal CDF (probit function).
+ */
+function inverseNormalCDF(p) {
+    // Rational approximation (Abramowitz and Stegun)
+    if (p <= 0)
+        return -Infinity;
+    if (p >= 1)
+        return Infinity;
+    const a = [
+        -3.969683028665376e1,
+        2.209460984245205e2,
+        -2.759285104469687e2,
+        1.383577518672690e2,
+        -3.066479806614716e1,
+        2.506628277459239e0,
+    ];
+    const b = [
+        -5.447609879822406e1,
+        1.615858368580409e2,
+        -1.556989798598866e2,
+        6.680131188771972e1,
+        -1.328068155288572e1,
+    ];
+    const c = [
+        -7.784894002430293e-3,
+        -3.223964580411365e-1,
+        -2.400758277161838,
+        -2.549732539343734,
+        4.374664141464968,
+        2.938163982698783,
+    ];
+    const d = [
+        7.784695709041462e-3,
+        3.224671290700398e-1,
+        2.445134137142996,
+        3.754408661907416,
+    ];
+    const pLow = 0.02425;
+    const pHigh = 1 - pLow;
+    let q, r;
+    if (p < pLow) {
+        q = Math.sqrt(-2 * Math.log(p));
+        return (((((c[0] * q + c[1]) * q + c[2]) * q + c[3]) * q + c[4]) * q + c[5]) /
+            ((((d[0] * q + d[1]) * q + d[2]) * q + d[3]) * q + 1);
+    }
+    else if (p <= pHigh) {
+        q = p - 0.5;
+        r = q * q;
+        return (((((a[0] * r + a[1]) * r + a[2]) * r + a[3]) * r + a[4]) * r + a[5]) * q /
+            (((((b[0] * r + b[1]) * r + b[2]) * r + b[3]) * r + b[4]) * r + 1);
+    }
+    else {
+        q = Math.sqrt(-2 * Math.log(1 - p));
+        return -(((((c[0] * q + c[1]) * q + c[2]) * q + c[3]) * q + c[4]) * q + c[5]) /
+            ((((d[0] * q + d[1]) * q + d[2]) * q + d[3]) * q + 1);
+    }
+}
+/**
+ * Standard normal CDF.
+ */
+function normalCDF(x) {
+    // Approximation using error function
+    const a1 = 0.254829592;
+    const a2 = -0.284496736;
+    const a3 = 1.421413741;
+    const a4 = -1.453152027;
+    const a5 = 1.061405429;
+    const p = 0.3275911;
+    const sign = x < 0 ? -1 : 1;
+    x = Math.abs(x) / Math.sqrt(2);
+    const t = 1.0 / (1.0 + p * x);
+    const y = 1.0 - (((((a5 * t + a4) * t) + a3) * t + a2) * t + a1) * t * Math.exp(-x * x);
+    return 0.5 * (1.0 + sign * y);
+}
+/**
+ * Calculate approximate statistical power.
+ */
+function calculatePower(pA, pB, nA, nB, alpha) {
+    if (nA === 0 || nB === 0)
+        return 0;
+    const pooled = (pA * nA + pB * nB) / (nA + nB);
+    const se0 = Math.sqrt(pooled * (1 - pooled) * (1 / nA + 1 / nB));
+    const se1 = Math.sqrt((pA * (1 - pA)) / nA + (pB * (1 - pB)) / nB);
+    const zAlpha = getZScore(1 - alpha / 2);
+    const diff = Math.abs(pA - pB);
+    if (se0 === 0 || se1 === 0)
+        return 0;
+    // Non-centrality parameter
+    const lambda = diff / se1;
+    const criticalValue = zAlpha * se0 / se1;
+    // Power = P(|Z| > criticalValue - lambda)
+    const power = 1 - normalCDF(criticalValue - lambda) + normalCDF(-criticalValue - lambda);
+    return Math.max(0, Math.min(1, power));
+}
+//# sourceMappingURL=statistics.js.map

package/dist/empirical/statistics.js.map

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package/dist/empirical/sweet-spot.d.ts

@@ -0,0 +1,81 @@
+/**
+ * Sweet Spot Finder
+ *
+ * Finds the optimal performance threshold where CVR is highest.
+ * Not just "faster = better" — finds the empirical sweet spot from your data.
+ *
+ * @author Kanmi Obasa <i@kanmiobasa.com>
+ */
+import type { SessionData } from './datadog-session-query.js';
+import type { ConversionCurve } from './conversion-curve.js';
+export type PerformanceMetric = 'lcp' | 'fcp' | 'inp' | 'cls' | 'ttfb' | 'tti' | 'onload' | 'page_size';
+export interface SweetSpot {
+    /** The metric analyzed */
+    metric: PerformanceMetric;
+    /** The bucket with highest CVR */
+    peakBucket: {
+        range: string;
+        lower_ms: number;
+        upper_ms: number;
+        cvr: number;
+        sessions: number;
+        conversions: number;
+    };
+    /** Optimal target threshold (upper bound of peak bucket) */
+    optimalTarget: number;
+    /** CVR at the sweet spot */
+    peakCvr: number;
+    /** Overall CVR for comparison */
+    overallCvr: number;
+    /** How much better is sweet spot vs overall? */
+    cvrLift: number;
+    /** Statistical confidence */
+    confidence: 'high' | 'medium' | 'low';
+    /** Insight text */
+    insight: string;
+}
+export interface SweetSpotAnalysis {
+    /** Sweet spots for each metric */
+    spots: {
+        lcp: SweetSpot | null;
+        fcp: SweetSpot | null;
+        inp: SweetSpot | null;
+        cls: SweetSpot | null;
+        ttfb: SweetSpot | null;
+        tti: SweetSpot | null;
+        onload: SweetSpot | null;
+        page_size: SweetSpot | null;
+    };
+    /** The single most impactful metric to optimize */
+    primaryTarget: {
+        metric: PerformanceMetric;
+        target: number;
+        cvr: number;
+        insight: string;
+    } | null;
+    /** Sessions summary */
+    summary: {
+        totalSessions: number;
+        totalConversions: number;
+        overallCvr: number;
+    };
+}
+export interface SweetSpotConfig {
+    /** Minimum sessions per bucket for consideration. Default: 100 */
+    minSessions?: number;
+    /** Percentile to use for session aggregation (75, 85, 90). Default: 75 */
+    percentile?: 75 | 85 | 90;
+}
+/**
+ * Find the sweet spot for a single metric.
+ */
+export declare function findSweetSpot(curve: ConversionCurve, metric: PerformanceMetric, config?: SweetSpotConfig): SweetSpot | null;
+/**
+ * Find sweet spots for all metrics.
+ */
+export declare function findAllSweetSpots(sessions: SessionData[], config?: SweetSpotConfig): SweetSpotAnalysis;
+/**
+ * Generate a sweet spot report.
+ */
+export declare function generateSweetSpotReport(analysis: SweetSpotAnalysis): string;
+//# sourceMappingURL=sweet-spot.d.ts.map

package/dist/empirical/sweet-spot.d.ts.map

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package/dist/empirical/sweet-spot.js

@@ -0,0 +1,198 @@
+/**
+ * Sweet Spot Finder
+ *
+ * Finds the optimal performance threshold where CVR is highest.
+ * Not just "faster = better" — finds the empirical sweet spot from your data.
+ *
+ * @author Kanmi Obasa <i@kanmiobasa.com>
+ */
+// =============================================================================
+// SWEET SPOT FINDER
+// =============================================================================
+/**
+ * Find the sweet spot for a single metric.
+ */
+export function findSweetSpot(curve, metric, config = {}) {
+    const { minSessions = 100 } = config;
+    // Filter to buckets with enough sessions
+    const validBuckets = curve.buckets.filter((b) => b.sessions >= minSessions);
+    if (validBuckets.length === 0) {
+        return null;
+    }
+    // Find bucket with highest CVR
+    let peakBucket = validBuckets[0];
+    for (const bucket of validBuckets) {
+        if (bucket.conversion_rate > peakBucket.conversion_rate) {
+            peakBucket = bucket;
+        }
+    }
+    const peakCvr = peakBucket.conversion_rate;
+    const overallCvr = curve.summary.overall_cvr;
+    const cvrLift = overallCvr > 0 ? (peakCvr - overallCvr) / overallCvr : 0;
+    // Determine confidence
+    let confidence = 'low';
+    if (peakBucket.sessions >= 500) {
+        confidence = 'high';
+    }
+    else if (peakBucket.sessions >= 200) {
+        confidence = 'medium';
+    }
+    // Generate insight
+    const targetLabel = formatMetricValue(peakBucket.upper_ms, metric);
+    const cvrPct = (peakCvr * 100).toFixed(2);
+    const liftPct = (cvrLift * 100).toFixed(1);
+    let insight;
+    if (cvrLift > 0.1) {
+        insight = `Sessions with ${metric.toUpperCase()} in ${peakBucket.range} convert at ${cvrPct}% — ${liftPct}% better than average. Target: ${targetLabel}`;
+    }
+    else if (cvrLift > 0) {
+        insight = `Optimal ${metric.toUpperCase()} range is ${peakBucket.range} (${cvrPct}% CVR). Marginal improvement over average.`;
+    }
+    else {
+        insight = `No clear ${metric.toUpperCase()} sweet spot. CVR is relatively flat across performance tiers.`;
+    }
+    return {
+        metric,
+        peakBucket: {
+            range: peakBucket.range,
+            lower_ms: peakBucket.lower_ms,
+            upper_ms: peakBucket.upper_ms,
+            cvr: peakBucket.conversion_rate,
+            sessions: peakBucket.sessions,
+            conversions: peakBucket.conversions,
+        },
+        optimalTarget: peakBucket.upper_ms,
+        peakCvr,
+        overallCvr,
+        cvrLift,
+        confidence,
+        insight,
+    };
+}
+/**
+ * Find sweet spots for all metrics.
+ */
+export function findAllSweetSpots(sessions, config = {}) {
+    const { buildConversionCurve } = require('./conversion-curve.js');
+    // Build curves for all metrics
+    const lcpCurve = buildConversionCurve(sessions, 'lcp', config);
+    const fcpCurve = buildConversionCurve(sessions, 'fcp', config);
+    const inpCurve = buildConversionCurve(sessions, 'inp', config);
+    const clsCurve = buildConversionCurve(sessions, 'cls', config);
+    const ttfbCurve = buildConversionCurve(sessions, 'ttfb', config);
+    const ttiCurve = buildConversionCurve(sessions, 'tti', config);
+    const onloadCurve = buildConversionCurve(sessions, 'onload', config);
+    const pageSizeCurve = buildConversionCurve(sessions, 'page_size', config);
+    const spots = {
+        lcp: findSweetSpot(lcpCurve, 'lcp', config),
+        fcp: findSweetSpot(fcpCurve, 'fcp', config),
+        inp: findSweetSpot(inpCurve, 'inp', config),
+        cls: findSweetSpot(clsCurve, 'cls', config),
+        ttfb: findSweetSpot(ttfbCurve, 'ttfb', config),
+        tti: findSweetSpot(ttiCurve, 'tti', config),
+        onload: findSweetSpot(onloadCurve, 'onload', config),
+        page_size: findSweetSpot(pageSizeCurve, 'page_size', config),
+    };
+    // Find primary target (highest CVR lift with good confidence)
+    const validSpots = Object.entries(spots)
+        .filter(([_, spot]) => spot !== null && spot.confidence !== 'low')
+        .map(([metric, spot]) => ({ metric: metric, spot: spot }));
+    validSpots.sort((a, b) => b.spot.cvrLift - a.spot.cvrLift);
+    const primaryTarget = validSpots.length > 0
+        ? {
+            metric: validSpots[0].metric,
+            target: validSpots[0].spot.optimalTarget,
+            cvr: validSpots[0].spot.peakCvr,
+            insight: validSpots[0].spot.insight,
+        }
+        : null;
+    // Summary
+    const totalSessions = sessions.length;
+    const totalConversions = sessions.filter((s) => s.has_purchase).length;
+    const overallCvr = totalSessions > 0 ? totalConversions / totalSessions : 0;
+    return {
+        spots,
+        primaryTarget,
+        summary: {
+            totalSessions,
+            totalConversions,
+            overallCvr,
+        },
+    };
+}
+/**
+ * Generate a sweet spot report.
+ */
+export function generateSweetSpotReport(analysis) {
+    const lines = [];
+    lines.push('# Performance Sweet Spots');
+    lines.push('');
+    lines.push('> Finding the optimal performance thresholds where CVR peaks.');
+    lines.push('> Based on empirical data from your sessions — no assumed coefficients.');
+    lines.push('');
+    // Summary
+    lines.push('## Summary');
+    lines.push('');
+    lines.push(`- **Total Sessions:** ${analysis.summary.totalSessions.toLocaleString()}`);
+    lines.push(`- **Conversions:** ${analysis.summary.totalConversions.toLocaleString()}`);
+    lines.push(`- **Overall CVR:** ${(analysis.summary.overallCvr * 100).toFixed(2)}%`);
+    lines.push('');
+    // Primary target
+    if (analysis.primaryTarget) {
+        lines.push('## Primary Optimization Target');
+        lines.push('');
+        lines.push('```');
+        lines.push(`Metric: ${analysis.primaryTarget.metric.toUpperCase()}`);
+        lines.push(`Target: ${formatMetricValue(analysis.primaryTarget.target, analysis.primaryTarget.metric)}`);
+        lines.push(`CVR at target: ${(analysis.primaryTarget.cvr * 100).toFixed(2)}%`);
+        lines.push('');
+        lines.push(analysis.primaryTarget.insight);
+        lines.push('```');
+        lines.push('');
+    }
+    // All metrics
+    lines.push('## Sweet Spots by Metric');
+    lines.push('');
+    lines.push('| Metric | Sweet Spot Range | Peak CVR | vs Average | Confidence |');
+    lines.push('|--------|------------------|----------|------------|------------|');
+    for (const [metric, spot] of Object.entries(analysis.spots)) {
+        if (spot) {
+            const liftStr = spot.cvrLift >= 0
+                ? `+${(spot.cvrLift * 100).toFixed(1)}%`
+                : `${(spot.cvrLift * 100).toFixed(1)}%`;
+            lines.push(`| ${metric.toUpperCase()} | ${spot.peakBucket.range} | ${(spot.peakCvr * 100).toFixed(2)}% | ${liftStr} | ${spot.confidence} |`);
+        }
+        else {
+            lines.push(`| ${metric.toUpperCase()} | — | — | — | insufficient data |`);
+        }
+    }
+    lines.push('');
+    // Insights
+    lines.push('## Insights');
+    lines.push('');
+    for (const [metric, spot] of Object.entries(analysis.spots)) {
+        if (spot && spot.cvrLift > 0.05) {
+            lines.push(`- **${metric.toUpperCase()}:** ${spot.insight}`);
+        }
+    }
+    if (Object.values(analysis.spots).every((s) => !s || s.cvrLift <= 0.05)) {
+        lines.push('- CVR is relatively flat across performance tiers. Focus on other conversion drivers.');
+    }
+    lines.push('');
+    lines.push('---');
+    lines.push('*Sweet spots identified from empirical session data.*');
+    return lines.join('\n');
+}
+// =============================================================================
+// HELPERS
+// =============================================================================
+function formatMetricValue(ms, metric) {
+    if (metric === 'cls') {
+        return (ms / 1000).toFixed(2);
+    }
+    if (ms >= 1000) {
+        return `${(ms / 1000).toFixed(1)}s`;
+    }
+    return `${ms}ms`;
+}
+//# sourceMappingURL=sweet-spot.js.map

package/dist/empirical/sweet-spot.js.map

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