get-shit-pretty 0.2.0 → 0.4.0

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Files changed (101) hide show
  1. package/LICENSE +21 -0
  2. package/README.md +15 -9
  3. package/agents/{gsp-accessibility-auditor.md → gsp-auditor.md} +17 -14
  4. package/agents/gsp-brand-auditor.md +97 -0
  5. package/agents/gsp-brand-strategist.md +64 -27
  6. package/agents/{gsp-design-engineer.md → gsp-builder.md} +12 -9
  7. package/agents/gsp-campaign-director.md +50 -11
  8. package/agents/gsp-codebase-scanner.md +171 -0
  9. package/agents/gsp-critic.md +18 -13
  10. package/agents/gsp-designer.md +126 -0
  11. package/agents/gsp-identity-designer.md +90 -0
  12. package/agents/gsp-project-researcher.md +102 -0
  13. package/agents/gsp-researcher.md +54 -18
  14. package/agents/gsp-reviewer.md +66 -0
  15. package/agents/gsp-scoper.md +103 -0
  16. package/agents/gsp-system-architect.md +91 -26
  17. package/agents/gsp-verbal-strategist.md +84 -0
  18. package/bin/install.js +161 -5
  19. package/commands/gsp/brand-audit.md +116 -0
  20. package/commands/gsp/brand-discover.md +17 -0
  21. package/commands/gsp/brand-identity.md +200 -0
  22. package/commands/gsp/brand-patterns.md +223 -0
  23. package/commands/gsp/brand-research.md +99 -0
  24. package/commands/gsp/brand-strategy.md +140 -0
  25. package/commands/gsp/brand-system.md +17 -0
  26. package/commands/gsp/brand-verbal.md +94 -0
  27. package/commands/gsp/brand.md +9 -83
  28. package/commands/gsp/brief.md +142 -0
  29. package/commands/gsp/build.md +49 -41
  30. package/commands/gsp/critique.md +140 -0
  31. package/commands/gsp/design.md +65 -50
  32. package/commands/gsp/discover.md +17 -0
  33. package/commands/gsp/doctor.md +319 -0
  34. package/commands/gsp/help.md +85 -38
  35. package/commands/gsp/identity.md +18 -0
  36. package/commands/gsp/launch.md +55 -35
  37. package/commands/gsp/new-project.md +5 -86
  38. package/commands/gsp/new.md +237 -0
  39. package/commands/gsp/plan.md +18 -0
  40. package/commands/gsp/progress.md +58 -26
  41. package/commands/gsp/research.md +91 -34
  42. package/commands/gsp/review.md +115 -59
  43. package/commands/gsp/strategy.md +18 -0
  44. package/commands/gsp/system.md +8 -65
  45. package/commands/gsp/update.md +102 -0
  46. package/commands/gsp/verbal.md +18 -0
  47. package/package.json +2 -2
  48. package/prompts/01-design-system-architect.md +35 -3
  49. package/prompts/03-ui-ux-pattern-master.md +11 -1
  50. package/prompts/09-design-to-code-translator.md +9 -0
  51. package/prompts/10-project-scoper.md +51 -0
  52. package/prompts/11-deliverable-reviewer.md +58 -0
  53. package/prompts/12-project-researcher.md +57 -0
  54. package/references/brand-archetypes.md +151 -0
  55. package/references/brand-prism.md +138 -0
  56. package/references/chunk-format.md +48 -0
  57. package/references/design-trends.md +47 -0
  58. package/references/positioning-frameworks.md +197 -0
  59. package/references/questioning.md +1 -1
  60. package/references/trends/aurora-gradients.md +245 -0
  61. package/references/trends/bento-grid.md +473 -0
  62. package/references/trends/claymorphism.md +232 -0
  63. package/references/trends/dark-mode-oled.md +282 -0
  64. package/references/trends/glassmorphism.md +455 -0
  65. package/references/trends/kinetic-typography.md +277 -0
  66. package/references/trends/liquid-glass.md +236 -0
  67. package/references/trends/micro-interactions.md +307 -0
  68. package/references/trends/neubrutalism.md +276 -0
  69. package/references/voice-tone.md +193 -0
  70. package/scripts/gsp-statusline.js +1 -1
  71. package/templates/branding/brief.md +74 -0
  72. package/templates/branding/config.json +26 -0
  73. package/templates/branding/roadmap.md +43 -0
  74. package/templates/branding/state.md +29 -0
  75. package/templates/changelog.md +4 -0
  76. package/templates/codebase-inventory.md +71 -0
  77. package/templates/exports-index.md +93 -0
  78. package/templates/manifest.md +19 -0
  79. package/templates/phases/brief.md +53 -0
  80. package/templates/phases/build.md +24 -48
  81. package/templates/phases/critique.md +68 -0
  82. package/templates/phases/design.md +54 -32
  83. package/templates/phases/discover.md +60 -0
  84. package/templates/phases/identity.md +78 -0
  85. package/templates/phases/launch.md +48 -55
  86. package/templates/phases/research.md +75 -47
  87. package/templates/phases/review.md +27 -75
  88. package/templates/phases/strategy.md +67 -0
  89. package/templates/phases/system.md +84 -78
  90. package/templates/phases/verbal.md +63 -0
  91. package/templates/{project.md → projects/brief.md} +13 -17
  92. package/templates/projects/config.json +32 -0
  93. package/templates/projects/roadmap.md +59 -0
  94. package/templates/{state.md → projects/state.md} +19 -9
  95. package/agents/gsp-spec-engineer.md +0 -121
  96. package/agents/gsp-ui-designer.md +0 -59
  97. package/commands/gsp/spec.md +0 -88
  98. package/templates/config.json +0 -26
  99. package/templates/phases/brand.md +0 -60
  100. package/templates/phases/spec.md +0 -46
  101. package/templates/roadmap.md +0 -62
@@ -1,59 +1,35 @@
1
- # Design-to-Code
1
+ # Build
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2
 
3
- ## Project: {PROJECT_NAME}
4
- **Tech Stack:** {TECH_STACK}
5
- **Date:** {DATE}
3
+ > Phase: build | Project: {PROJECT_NAME} | Generated: {DATE}
6
4
 
7
- ---
5
+ ## Chunks
8
6
 
9
- ## Component Hierarchy
10
- ```
11
- App
12
- ├── Layout
13
- │ ├── Header
14
- │ ├── Navigation
15
- │ ├── Main
16
- │ └── Footer
17
- ├── Pages
18
- │ ├── {PAGE_1}
19
- │ └── {PAGE_2}
20
- └── Shared
21
- ├── {COMPONENT_1}
22
- └── {COMPONENT_2}
23
- ```
7
+ ### `build/CODE.md`
24
8
 
25
- ## Components
9
+ Main build manifest containing:
26
10
 
27
- ### {COMPONENT_NAME}
28
- - **Props:** {PROPS}
29
- - **State:** {STATE}
30
- - **Data flow:** {DATA_FLOW}
31
- - **Responsive:** {RESPONSIVE_BEHAVIOR}
32
- - **Accessibility:** {ARIA_ROLES}
33
- - **States:** Default, Loading, Error, Empty
11
+ 1. **Component Hierarchy** — Tree diagram showing app structure with props and state annotations
12
+ 2. **Setup** — Token configuration (CSS variables or Tailwind config), theme provider, global styles
13
+ 3. **Component Index** — Table of all components with file paths
34
14
 
35
- ```{LANGUAGE}
36
- // Implementation
15
+ ```markdown
16
+ | Component | File | Props | States |
17
+ |-----------|------|-------|--------|
18
+ | {Component} | [components/{name}.md](./components/{name}.md) | {props} | {states} |
37
19
  ```
38
20
 
39
- <!-- Repeat for each component -->
40
-
41
- ## Styling
42
- - **Approach:** {CSS_MODULES/TAILWIND/STYLED_COMPONENTS}
43
- - **Design tokens:** Mapped from `tokens.json`
44
- - **Dark mode:** {STRATEGY}
45
- - **Breakpoints:** {BREAKPOINTS}
21
+ ### `build/components/`
46
22
 
47
- ## Animations
48
- | Element | Trigger | Animation | Duration | Easing |
49
- |---------|---------|-----------|----------|--------|
50
- | | | | | |
23
+ Individual component files, one per component:
51
24
 
52
- ## Performance
53
- - {OPTIMIZATION_1}
54
- - {OPTIMIZATION_2}
25
+ | Component | File | ~Lines |
26
+ |-----------|------|--------|
27
+ | {Component} | [{name}.md](./components/{name}.md) | ~{N} |
55
28
 
56
- ## Testing Strategy
57
- - **Unit:** {APPROACH}
58
- - **Visual regression:** {APPROACH}
59
- - **Accessibility:** {APPROACH}
29
+ Each component file contains:
30
+ - Full implementation code (copy-paste ready)
31
+ - Props interface / types
32
+ - All states (default, loading, error, empty)
33
+ - Responsive behavior
34
+ - Accessibility (ARIA, keyboard, focus)
35
+ - Usage example
@@ -0,0 +1,68 @@
1
+ # Design Critique
2
+
3
+ ## Project: {PROJECT_NAME}
4
+ **Date:** {DATE}
5
+ **Reviewer:** GSP Design Critic + Accessibility Auditor
6
+
7
+ ---
8
+
9
+ > This phase produces 6 chunks + INDEX.md in the `critique/` directory (4 from critic, 2 from auditor).
10
+
11
+ ## Chunk Mapping
12
+
13
+ ### Critic Chunks
14
+
15
+ | Chunk File | Content |
16
+ |-----------|---------|
17
+ | `critique.md` | Nielsen's 10 heuristics scored 1-5, overall score X/50, visual hierarchy, typography & color, usability |
18
+ | `prioritized-fixes.md` | Critical / Important / Polish fix lists with specific remediation |
19
+ | `alternative-directions.md` | 2 redesign approaches with descriptions |
20
+ | `strengths.md` | Specific design strengths to preserve |
21
+
22
+ ### Auditor Chunks
23
+
24
+ | Chunk File | Content |
25
+ |-----------|---------|
26
+ | `accessibility-audit.md` | WCAG 2.2 AA checklist (Perceivable, Operable, Understandable, Robust, Mobile, Cognitive), conformance summary, statement draft |
27
+ | `accessibility-fixes.md` | Violations table — issue, severity (Critical/Major), WCAG criterion, remediation steps |
28
+
29
+ ## Content Reference
30
+
31
+ Each chunk follows the format in `references/chunk-format.md`. Below is the structural reference for what each chunk should contain:
32
+
33
+ ### critique.md
34
+ - **Heuristics evaluation:** 10 heuristics table (Heuristic, Score 1-5, Notes)
35
+ - **Overall score:** X/50
36
+ - **Visual hierarchy:** assessment
37
+ - **Typography & color:** assessment
38
+ - **Usability:** assessment
39
+ - **Strategic alignment:** assessment
40
+
41
+ ### prioritized-fixes.md
42
+ - **Critical (Must Fix):** numbered list with specific remediation per screen/component
43
+ - **Important (High Priority):** numbered list
44
+ - **Polish (If Time Allows):** numbered list
45
+ - Links to `critique.md` and `accessibility-fixes.md`
46
+
47
+ ### alternative-directions.md
48
+ - 2 redesign approaches each with: name, description, trade-offs
49
+
50
+ ### strengths.md
51
+ - Specific strengths to preserve
52
+ - What's working well and why
53
+
54
+ ### accessibility-audit.md
55
+ - **Perceivable:** alt text, captions, color contrast (4.5:1 text, 3:1 large), text resizable
56
+ - **Operable:** keyboard access, focus indicators, skip navigation, motion alternatives
57
+ - **Understandable:** language declared, clear errors, contextual help
58
+ - **Robust:** valid markup, ARIA roles correct
59
+ - **Mobile:** orientation, touch targets (44x44pt), reachable UI
60
+ - **Cognitive:** reading level, consistent navigation, no flashing, no time limits
61
+ - **Summary:** total pass/fail/not-applicable counts, overall conformance level
62
+ - **Accessibility statement:** draft
63
+
64
+ ### accessibility-fixes.md
65
+ - Violations table: Issue, Severity (Critical/Major/Minor), WCAG Criterion, Remediation
66
+ - Only Critical and Major severity items get detailed remediation steps
67
+ - Links to `prioritized-fixes.md` (from critic agent)
68
+ - References specific screens: `../design/screen-{NN}-{name}.md`
@@ -1,48 +1,70 @@
1
- # UI/UX Screens
1
+ # UI/UX Design
2
2
 
3
3
  ## Project: {PROJECT_NAME}
4
4
  **Date:** {DATE}
5
5
 
6
6
  ---
7
7
 
8
- ## User Personas
8
+ > This phase produces screen chunks (`screen-{NN}-{name}.md`) + shared chunks in `design/shared/` + INDEX.md in the `design/` directory.
9
9
 
10
- ### Primary Persona: {NAME}
11
- - **Demographics:** {DEMOGRAPHICS}
12
- - **Goals:** {GOALS}
13
- - **Pain points:** {PAIN_POINTS}
14
- - **Context:** {USAGE_CONTEXT}
10
+ ## Chunk Mapping
15
11
 
16
- ## Information Architecture
17
- <!-- Hierarchy and navigation structure -->
12
+ ### Screen Chunks (`design/`)
18
13
 
19
- ## Navigation Pattern
20
- - **Type:** {TAB_BAR/SIDEBAR/HAMBURGER/etc}
21
- - **Primary nav:** {ITEMS}
22
- - **Secondary nav:** {ITEMS}
14
+ | Chunk File | Content |
15
+ |-----------|---------|
16
+ | `screen-{NN}-{name}.md` | One per screen — layout, components, states, interactions, accessibility |
23
17
 
24
- ## Core Screens
18
+ Naming: `screen-{NN}-{kebab-case-name}.md` (e.g., `screen-01-home.md`, `screen-03-user-profile.md`)
25
19
 
26
- ### Screen 1: {SCREEN_NAME}
27
- - **Purpose:** {PURPOSE}
28
- - **User flow:** {FLOW}
29
- - **Layout:** {LAYOUT_DESCRIPTION}
30
- - **Components used:** {COMPONENTS}
20
+ ### Shared Chunks (`design/shared/`)
21
+
22
+ | Chunk File | Content |
23
+ |-----------|---------|
24
+ | `shared/personas.md` | User personas — demographics, goals, pain points, usage context |
25
+ | `shared/information-architecture.md` | Content hierarchy and grouping |
26
+ | `shared/navigation.md` | Nav pattern, items, responsive behavior |
27
+ | `shared/micro-interactions.md` | Trigger → animation → duration → easing table |
28
+ | `shared/responsive.md` | Mobile, tablet, desktop breakpoint adaptations |
29
+ | `shared/component-plan.md` | Reuse / Refactor / New (shared) / New (local) — omit when target is `figma` |
30
+
31
+ ## Content Reference
32
+
33
+ Each chunk follows the format in `references/chunk-format.md`. Below is the structural reference for what each chunk should contain:
34
+
35
+ ### screen-{NN}-{name}.md
36
+ - **Purpose:** what this screen does
37
+ - **User flow:** position in the flow
38
+ - **Layout:** wireframe-level description
39
+ - **Components used:** from brand design system
31
40
  - **States:** Default, Empty, Loading, Error
32
- - **Interactions:** {INTERACTIONS}
33
- - **Accessibility:** {A11Y_NOTES}
41
+ - **Interactions:** gestures, transitions
42
+ - **Accessibility:** VoiceOver order, focus management
43
+
44
+ ### shared/personas.md
45
+ - 2-3 personas each with: Name, Demographics, Goals, Pain points, Usage context
46
+
47
+ ### shared/information-architecture.md
48
+ - Hierarchy and navigation structure
49
+ - Content grouping rationale
34
50
 
35
- <!-- Repeat for 8 core screens -->
51
+ ### shared/navigation.md
52
+ - **Type:** Tab bar / Sidebar / Hamburger / etc.
53
+ - **Primary nav:** items
54
+ - **Secondary nav:** items
55
+ - Responsive behavior
36
56
 
37
- ## Gestures & Micro-interactions
38
- | Trigger | Animation | Duration | Easing |
39
- |---------|-----------|----------|--------|
40
- | | | | |
57
+ ### shared/micro-interactions.md
58
+ - Table: Trigger, Animation, Duration, Easing
59
+ - Gesture definitions
41
60
 
42
- ## Responsive Behavior
43
- - **Mobile:** {BEHAVIOR}
44
- - **Tablet:** {BEHAVIOR}
45
- - **Desktop:** {BEHAVIOR}
61
+ ### shared/responsive.md
62
+ - **Mobile:** behavior
63
+ - **Tablet:** behavior
64
+ - **Desktop:** behavior
46
65
 
47
- ## Designer's Notes
48
- {NOTES}
66
+ ### shared/component-plan.md
67
+ - **Reuse (as-is):** Component, Source, Screens Used
68
+ - **Refactor (needs changes):** Component, Source, Changes Needed, Screens Used
69
+ - **New (shared):** Component, Purpose, Screens Used
70
+ - **New (local):** Component, Screen, Purpose
@@ -0,0 +1,60 @@
1
+ # Brand Discovery
2
+
3
+ ## Brand: {BRAND_NAME}
4
+ **Date:** {DATE}
5
+
6
+ ---
7
+
8
+ > This phase produces 7 chunks + INDEX.md in the `discover/` directory.
9
+
10
+ ## Inputs
11
+ - BRIEF.md — company, industry, audience, personality, goals
12
+ - audit/ (if exists): brand-inventory.md, market-fit.md, evolution-map.md
13
+ - config.json — brand_mode, evolution_scope
14
+
15
+ ## Chunk Mapping
16
+
17
+ | Chunk File | Content |
18
+ |-----------|---------|
19
+ | `market-landscape.md` | Industry overview, market trends |
20
+ | `competitive-audit.md` | Competitor analysis, positioning map, competitive gaps |
21
+ | `swot-analysis.md` | Strengths, Weaknesses, Opportunities, Threats |
22
+ | `audience-personas.md` | 2-3 personas with demographics, goals, pain points |
23
+ | `trend-analysis.md` | Design and cultural trends, user expectation shifts |
24
+ | `strategic-recommendations.md` | 3 actionable recommendations |
25
+ | `mood-board-direction.md` | Color, typography, imagery direction |
26
+
27
+ ## Content Reference
28
+
29
+ Each chunk follows the format in `references/chunk-format.md`. Below is the structural reference for what each chunk should contain:
30
+
31
+ ### market-landscape.md
32
+ - Industry overview and analysis
33
+ - Market size, key players
34
+ - Where the industry is heading
35
+
36
+ ### competitive-audit.md
37
+ - Competitor table: Positioning, Strengths, Weaknesses, Visual Style
38
+ - 2x2 positioning map on strategic axes
39
+ - Competitive gaps and opportunities
40
+
41
+ ### swot-analysis.md
42
+ - Strengths / Weaknesses / Opportunities / Threats matrix
43
+ - Design-focused analysis
44
+
45
+ ### audience-personas.md
46
+ - 2-3 personas each with: Demographics, Goals, Pain points, Brand expectations, Media habits
47
+
48
+ ### trend-analysis.md
49
+ - 5 macro trends with: definition, visual language, adoption phase, 3 brand examples, risks/opportunities
50
+ - User expectation shifts
51
+ - Platform evolution
52
+
53
+ ### strategic-recommendations.md
54
+ - 3 specific, actionable recommendations for this brand
55
+
56
+ ### mood-board-direction.md
57
+ - Color direction (hex values)
58
+ - Typography direction (named typefaces)
59
+ - Imagery direction
60
+ - Overall feel
@@ -0,0 +1,78 @@
1
+ # Visual Identity
2
+
3
+ ## Brand: {BRAND_NAME}
4
+ **Date:** {DATE}
5
+
6
+ ---
7
+
8
+ > This phase produces 6 chunks + palettes.json + INDEX.md in the `identity/` directory.
9
+
10
+ ## Inputs
11
+ - BRIEF.md — audience, constraints
12
+ - discover/mood-board-direction.md → color direction (hex), typography (typefaces), imagery
13
+ - strategy/brand-prism.md Physique → logo concept, visual form
14
+ - strategy/archetype.md visual tendencies → color warmth, type energy, imagery style
15
+ - strategy/positioning.md → visual differentiation
16
+ - strategy/brand-platform.md → values as visual language
17
+ - verbal/brand-voice.md → typography warmth, color energy
18
+ - verbal/tone-spectrum.md → visual energy level
19
+ - audit/brand-inventory.md (if exists) → current visual elements as evolution baseline
20
+ - audit/evolution-map.md (if exists) → preserve/evolve/replace decisions
21
+
22
+ ## Chunk Mapping
23
+
24
+ | Chunk File | Content |
25
+ |-----------|---------|
26
+ | `logo-directions.md` | 3 logo directions with concept, rationale, variations, usage rules |
27
+ | `color-system.md` | Full palette table, semantic colors, dark mode mapping, contrast ratios |
28
+ | `typography.md` | Primary + secondary typefaces, full type scale, responsive behavior |
29
+ | `imagery-style.md` | Photography, illustration, iconography guidelines |
30
+ | `brand-applications.md` | Key touchpoints showing the brand in use |
31
+ | `brand-book.md` | 20-page brand book outline with section descriptions |
32
+
33
+ Also produces `palettes.json` — machine-readable OKLCH color scales.
34
+
35
+ ## Content Reference
36
+
37
+ Each chunk follows the format in `references/chunk-format.md`. Below is the structural reference for what each chunk should contain:
38
+
39
+ ### logo-directions.md
40
+ - 3 directions each with:
41
+ - **Concept:** description
42
+ - **Strategic rationale:** why this direction
43
+ - **Variations:** Primary, Secondary, Icon, Monochrome
44
+ - **Clear space:** rules
45
+ - **Minimum size:** min size
46
+ - **Usage rules:** rules
47
+
48
+ ### color-system.md
49
+ - Full palette table: Role, Hex, RGB, Pantone, CMYK, Usage, Rationale
50
+ - Semantic colors (error, success, warning)
51
+ - Color rationale — how colors connect to brand strategy and archetype
52
+ - Dark mode mapping table: Light Mode → Dark Mode
53
+ - Contrast ratios table: Combination, Ratio, Pass/Fail (WCAG AA)
54
+ - Reference to `./palettes.json` for machine-readable OKLCH scales
55
+
56
+ ### typography.md
57
+ - **Primary typeface:** name, rationale (connect to verbal tone), weights, use cases
58
+ - **Secondary typeface:** name, rationale, weights, use cases
59
+ - Type scale table: Level, Size, Weight, Line Height, Use
60
+ - Responsive behavior notes
61
+
62
+ ### imagery-style.md
63
+ - **Photography direction:** style, subjects, color treatment, composition, don'ts
64
+ - **Illustration style:** style, complexity, color palette
65
+ - **Iconography:** style, weight, grid, corner radius
66
+
67
+ ### brand-applications.md
68
+ - Key touchpoints showing the brand in use (digital, print, social)
69
+ - Each application with visual direction and design notes
70
+
71
+ ### brand-book.md
72
+ - 20-page outline:
73
+ 1. Cover — 2. Brand Story — 3. Brand Prism — 4. Brand Voice
74
+ 5. Logo System — 6. Logo Usage Rules — 7. Color System — 8. Color Applications
75
+ 9. Typography — 10. Type in Use — 11. Imagery Direction — 12. Photography Guidelines
76
+ 13. Illustration Guidelines — 14. Iconography — 15. Layout & Grid
77
+ 16. Brand Applications (Digital) — 17. Brand Applications (Print)
78
+ 18. Brand Applications (Social) — 19. Do's and Don'ts — 20. Contact & Resources
@@ -5,58 +5,51 @@
5
5
 
6
6
  ---
7
7
 
8
- ## Campaign Strategy
9
- - **Objective:** {OBJECTIVE}
10
- - **Target audience:** {AUDIENCE}
11
- - **Key message:** {MESSAGE}
12
- - **Tone:** {TONE}
13
-
14
- ## Digital Ads
15
-
16
- ### Google Ads
17
- | Format | Headline | Description | CTA | Visual Direction |
18
- |--------|----------|-------------|-----|-----------------|
19
- | | | | | |
20
-
21
- ### Meta / Instagram
22
- | Format | Copy | Visual Direction | CTA | A/B Variant |
23
- |--------|------|-----------------|-----|-------------|
24
- | | | | | |
25
-
26
- ### TikTok
27
- | Format | Hook | Copy | Visual Direction |
28
- |--------|------|------|-----------------|
29
- | | | | |
30
-
31
- ## Email Sequences
32
-
33
- ### Welcome Series
34
- 1. **Email 1:** {SUBJECT} {PURPOSE}
35
- 2. **Email 2:** {SUBJECT} {PURPOSE}
36
- 3. **Email 3:** {SUBJECT} — {PURPOSE}
37
-
38
- ### Promotional
39
- - {EMAIL_SPEC}
40
-
41
- ### Re-engagement
42
- - {EMAIL_SPEC}
43
-
44
- ## Landing Page
45
- - **Headline:** {HEADLINE}
46
- - **Subhead:** {SUBHEAD}
47
- - **Hero:** {VISUAL_DIRECTION}
48
- - **CTA:** {CTA}
49
- - **Social proof:** {APPROACH}
50
-
51
- ## Social Media
52
- | Platform | Post Type | Copy | Visual Direction | Hashtags |
53
- |----------|-----------|------|-----------------|----------|
54
- | | | | | |
55
-
56
- ## Sales Enablement
57
- - {MATERIAL_1}
58
- - {MATERIAL_2}
59
-
60
- ## Content Marketing
61
- - {CONTENT_1}
62
- - {CONTENT_2}
8
+ > This phase produces 6 chunks + INDEX.md in the `launch/` directory.
9
+
10
+ ## Chunk Mapping
11
+
12
+ | Chunk File | Content |
13
+ |-----------|---------|
14
+ | `campaign-strategy.md` | Objective, audience, key message, tone, channels |
15
+ | `digital-ads.md` | Google Ads + Meta/Instagram + TikTok (all formats and A/B variants) |
16
+ | `email-sequences.md` | All sequences with subject lines, body copy, CTAs |
17
+ | `landing-page.md` | Full page structure with above-fold and sections |
18
+ | `social-media.md` | Per-platform posts with copy, visual direction, hashtags |
19
+ | `sales-content.md` | Sales enablement + content marketing combined |
20
+
21
+ ## Content Reference
22
+
23
+ Each chunk follows the format in `references/chunk-format.md`. Below is the structural reference for what each chunk should contain:
24
+
25
+ ### campaign-strategy.md
26
+ - **Objective:** campaign goal
27
+ - **Target audience:** segments
28
+ - **Key message:** core message
29
+ - **Tone:** voice and tone for campaign
30
+ - **Channels:** distribution strategy
31
+
32
+ ### digital-ads.md
33
+ - **Google Ads:** Format, Headline, Description, CTA, Visual Direction
34
+ - **Meta / Instagram:** Format, Copy, Visual Direction, CTA, A/B Variant
35
+ - **TikTok:** Format, Hook, Copy, Visual Direction
36
+
37
+ ### email-sequences.md
38
+ - **Welcome series:** 3 emails with subject, purpose, body copy, CTA
39
+ - **Promotional:** email specs
40
+ - **Re-engagement:** email specs
41
+
42
+ ### landing-page.md
43
+ - **Headline:** main headline
44
+ - **Subhead:** supporting copy
45
+ - **Hero:** visual direction
46
+ - **CTA:** primary call to action
47
+ - **Social proof:** approach
48
+ - Full section-by-section page structure
49
+
50
+ ### social-media.md
51
+ - Per-platform table: Platform, Post Type, Copy, Visual Direction, Hashtags
52
+
53
+ ### sales-content.md
54
+ - **Sales enablement:** materials list with descriptions
55
+ - **Content marketing:** content pieces with topics and formats
@@ -1,53 +1,81 @@
1
- # Design Trends Report
1
+ # Project Research
2
2
 
3
3
  ## Project: {PROJECT_NAME}
4
- **Industry:** {INDUSTRY}
4
+ **Brand:** {BRAND_NAME}
5
5
  **Date:** {DATE}
6
6
 
7
7
  ---
8
8
 
9
- ## Macro Trends
10
-
11
- ### Trend 1: {TREND_NAME}
12
- - **Definition:** {DEFINITION}
13
- - **Visual language:** {VISUAL_DESCRIPTION}
14
- - **Adoption phase:** {EARLY/GROWTH/MATURE}
15
- - **Brand examples:** {BRAND_1}, {BRAND_2}, {BRAND_3}
16
- - **Opportunities:** {OPPORTUNITIES}
17
- - **Risks:** {RISKS}
18
-
19
- <!-- Repeat for 5 trends -->
20
-
21
- ## Competitor Map
22
-
23
- ### 2x2 Positioning
24
- ```
25
- Conservative ←→ Progressive
26
- Traditional
27
- ↕ [Competitor positions]
28
- Modern
29
- ```
30
-
31
- ### White Space Insights
32
- - {INSIGHT_1}
33
- - {INSIGHT_2}
34
-
35
- ## User Expectation Shifts
36
- - {SHIFT_1}
37
- - {SHIFT_2}
38
-
39
- ## Platform Evolution
40
- - **iOS:** {IOS_TRENDS}
41
- - **Material Design:** {MATERIAL_TRENDS}
42
- - **Web:** {WEB_TRENDS}
43
-
44
- ## Strategic Recommendations
45
- 1. {RECOMMENDATION_1}
46
- 2. {RECOMMENDATION_2}
47
- 3. {RECOMMENDATION_3}
48
-
49
- ## Mood Board Direction
50
- - **Palette:** {COLORS}
51
- - **Typography:** {TYPE_DIRECTION}
52
- - **Imagery:** {IMAGERY_STYLE}
53
- - **Texture/Pattern:** {TEXTURE}
9
+ > This phase produces deep research chunks + INDEX.md in the `research/` directory. Research is project-specific — focused on UX patterns, competitor experiences, technical approaches, and accessibility strategies for what this project is building.
10
+
11
+ ## Chunk Mapping
12
+
13
+ ### Research Chunks (`research/`)
14
+
15
+ | Chunk File | Content |
16
+ |-----------|---------|
17
+ | `ux-patterns.md` | UX patterns and best practices for this product type |
18
+ | `competitor-ux.md` | Competitor UX analysis — how others solve similar problems |
19
+ | `technical-research.md` | Technical approach research — framework patterns, architecture decisions, integration strategies |
20
+ | `accessibility-patterns.md` | Accessibility patterns and strategies specific to this product type |
21
+ | `content-strategy.md` | Content patterns, microcopy conventions, information density for this product type |
22
+ | `reference-specs.md` | Collected specs, docs, and implementation references for execution |
23
+ | `recommendations.md` | Synthesized recommendations — what to adopt, adapt, or avoid |
24
+
25
+ ## Content Reference
26
+
27
+ Each chunk follows the format in `references/chunk-format.md`. Below is the structural reference for what each chunk should contain:
28
+
29
+ ### ux-patterns.md
30
+ - **Product type patterns:** established UX patterns for this category (e.g., dashboard, e-commerce, social, SaaS)
31
+ - **Navigation patterns:** proven navigation approaches for this use case
32
+ - **Interaction patterns:** common interaction models, gestures, affordances
33
+ - **Information architecture:** how similar products organize content
34
+ - **Onboarding patterns:** first-run experience approaches
35
+ - **Empty state patterns:** how to handle no-content states
36
+ - Sources and examples for each pattern
37
+
38
+ ### competitor-ux.md
39
+ - **Competitor audit:** 3-5 competitor products analyzed
40
+ - Per competitor: product, strengths, weaknesses, unique patterns, screenshots/descriptions
41
+ - **Pattern comparison matrix:** feature × competitor showing approach differences
42
+ - **Opportunity gaps:** things competitors do poorly or don't do at all
43
+ - **Best-in-class examples:** specific UX moments worth studying
44
+
45
+ ### technical-research.md
46
+ - **Framework patterns:** relevant patterns for the tech stack (React patterns, RN patterns, etc.)
47
+ - **Component architecture:** proven component composition approaches for this product type
48
+ - **State management:** recommended patterns for the complexity level
49
+ - **Performance considerations:** lazy loading, virtualization, caching strategies
50
+ - **Animation patterns:** motion design approaches appropriate for the platform
51
+ - **Integration patterns:** API consumption, real-time data, offline support
52
+
53
+ ### accessibility-patterns.md
54
+ - **Product-specific a11y:** accessibility considerations unique to this product type
55
+ - **Keyboard navigation map:** how keyboard users should navigate this type of product
56
+ - **Screen reader flow:** optimal reading order and announcements
57
+ - **Focus management:** complex focus patterns (modals, drawers, dynamic content)
58
+ - **Touch accessibility:** mobile-specific considerations
59
+ - **Cognitive load:** reducing complexity for users with cognitive disabilities
60
+
61
+ ### content-strategy.md
62
+ - **Microcopy conventions:** button labels, error messages, empty states, tooltips for this product type
63
+ - **Information density:** appropriate content density per screen type
64
+ - **Terminology:** domain-specific language considerations
65
+ - **Tone adaptation:** how brand voice adapts to different UI contexts (errors, success, onboarding)
66
+
67
+ ### reference-specs.md
68
+ - **API specs:** relevant API documentation, endpoints, data shapes for integrations
69
+ - **Component library docs:** framework-specific component API references (shadcn docs, RN Reusables docs, etc.)
70
+ - **Design token specs:** relevant token format specs, CSS custom property references
71
+ - **Platform guidelines:** Apple HIG sections, Material Design sections, or platform-specific docs relevant to this project
72
+ - **Accessibility specs:** WCAG criteria most relevant to this product type, with implementation guidance
73
+ - **Third-party docs:** documentation for any third-party services, SDKs, or libraries the project will use
74
+ - Each reference should include: source URL, key takeaways, how it applies to this project
75
+
76
+ ### recommendations.md
77
+ - **Adopt:** patterns to use directly (with sources)
78
+ - **Adapt:** patterns to modify for this project's needs
79
+ - **Avoid:** anti-patterns and common mistakes for this product type
80
+ - **Key decisions:** recommended approach for major UX decisions
81
+ - Links to specific patterns in other research chunks