fraim-framework 2.0.66 → 2.0.67

package/dist/registry/workflows/marketing/domain-registration.md

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+# Workflow: domain-registration
+
+**Path:** `workflows/marketing/domain-registration.md`
+
+---
+
+# Domain Registration Research & Analysis
+
+## INTENT
+To systematically research, evaluate, and recommend domain names for the product, including competitive pricing analysis across major registrars and structured decision-making templates.
+
+## PRINCIPLES
+- **Brand Alignment**: Domain should reflect the product's core value proposition
+- **Memorability**: Easy to remember, spell, and share
+- **SEO Consideration**: Consider keyword relevance and search optimization
+- **Future-Proofing**: Consider scalability and brand evolution
+- **Cost Efficiency**: Balance quality with budget constraints
+
+## DOMAIN RESEARCH WORKFLOW
+
+### Step 1: Product Analysis & Brainstorming
+**Objective**: Generate a comprehensive list of potential domain names
+
+**Actions**:
+1. **Product Context Review**
+   - Review product documentation, value proposition, and target audience
+   - Identify core keywords, benefits, and brand attributes
+   - Note any existing brand guidelines or naming conventions
+
+2. **Domain Name Brainstorming**
+   - **COLLABORATIVE APPROACH**: Always brainstorm WITH the stakeholder, not independently
+   - Generate 20-30 initial domain ideas using various approaches:
+     - **Direct naming**: Product name + common TLDs
+     - **Descriptive**: What the product does (e.g., taskmanager.com)
+     - **Invented words**: Brandable made-up names (e.g., fraim.ai)
+     - **Compound words**: Combining relevant terms (e.g., fraimworks.ai)
+     - **Abbreviated**: Acronyms or shortened versions
+     - **Alternative TLDs**: .ai, .io, .co, .app, .dev, etc.
+     - **Playful variations**: Slogan-style domains (e.g., justfraimit.ai)
+   - **Ask for user suggestions** and explore their creative ideas
+   - **Discuss trade-offs** between different naming approaches in real-time
+
+3. **Initial Filtering**
+   - Remove obviously unavailable domains (major brands, common words)
+   - Filter for length (ideally 6-12 characters)
+   - Ensure pronunciation clarity
+   - Check for negative connotations or meanings in other languages
+
+**Output**: List of 15-20 candidate domain names
+
+### Step 2: Availability & Trademark Check
+**Objective**: Verify legal availability and reduce list to viable options
+
+**Actions**:
+1. **Domain Availability Check**
+   - Use multiple domain checkers (Namecheap, GoDaddy, Domain.com)
+   - Check primary TLD (.com) and relevant alternatives (.ai, .io, .co)
+   - Note premium domains and their asking prices
+
+2. **Trademark Research**
+   - **CRITICAL**: Search for existing businesses using similar names, not just trademarks
+   - Search USPTO trademark database for exact and similar marks
+   - **Google search for existing companies** using the domain name or similar variations
+   - Check domain ownership history (WHOIS data) for active businesses
+   - **Industry-specific conflicts**: Pay special attention to businesses in the same sector
+   - Check international trademark databases for key markets
+   - **Document specific conflicts found** with business names, URLs, and risk assessment
+   - Check social media handle availability (@username on major platforms)
+
+3. **Competitive Analysis**
+   - Research competitors' domain strategies
+   - Note industry naming patterns and trends
+   - Identify potential conflicts or confusion risks
+
+**Output**: Narrowed list of 5-8 legally available domains
+
+### Step 3: Registrar Price Comparison
+**Objective**: Compare pricing across major registrars for informed purchasing decisions
+
+**Actions**:
+1. **Browser-Based Price Research**
+   - **CRITICAL**: Always verify pricing by navigating to actual registrar websites
+   - **Do not rely on estimates** - pricing can vary significantly from published rates
+   - Open browser and systematically check each domain across registrars:
+     - **Namecheap**: Check actual search results for verified pricing and renewal rates
+     - **GoDaddy**: Check standard and premium pricing, note promotional vs. renewal rates
+     - **IONOS**: Check their domain search for competitive pricing
+     - **Google Domains/Squarespace**: Check integrated services pricing
+     - **Cloudflare**: Check their registrar pricing
+     - **Domain.com**: Check promotional offers
+     - **Porkbun**: Check competitive pricing options
+
+2. **Pricing Matrix Creation**
+   - **Document verified pricing only** - mark estimates clearly as "estimated"
+   - **Focus on 2-year total cost** - many domains require minimum 2-year registration
+   - Note first-year promotional pricing vs. standard renewal rates
+   - Document included services (privacy protection, email, etc.)
+   - Check for bulk discounts or multi-year savings
+   - Document any premium domain pricing or auction details
+   - **Include additional fees**: Domain Guard/protection services, setup fees
+
+3. **Service Comparison**
+   - DNS management capabilities
+   - Email hosting options
+   - SSL certificate inclusion
+   - Domain privacy protection (often free vs. paid)
+   - Transfer policies and fees
+   - Customer support quality ratings
+   - **Minimum registration periods** (especially important for .ai domains)
+
+### Step 6: Domain Registration Process
+**Objective**: Complete the actual domain purchase with proper configuration
+
+**Actions**:
+1. **Pre-Registration Checklist**
+   - Confirm final domain choice with stakeholders
+   - Verify budget approval for total cost (including protection services)
+   - Prepare registration information (contact details, business info)
+   - Decide on additional services (privacy protection, email, hosting)
+
+2. **Registration Process**
+   - Navigate to chosen registrar's website
+   - Search for the exact domain name to confirm availability and pricing
+   - **Verify pricing matches research** - if different, document discrepancies
+   - Add domain to cart and review all included/additional services
+   - **Review minimum registration periods** (especially for .ai domains)
+   - Consider domain protection services (Domain Guard, privacy protection)
+   - Proceed through checkout process but **stop before payment**
+
+3. **Final Review & Approval**
+   - Document final pricing including all fees and services
+   - Confirm registration period and renewal dates
+   - Get final stakeholder approval for total cost
+   - Complete payment and registration
+   - **Save confirmation details** and login credentials securely
+
+**Output**: Successfully registered domain with proper configuration
+
+### Step 7: Post-Registration Setup
+### Step 5: Final Analysis & Recommendations
+**Objective**: Complete evaluation matrix and provide structured recommendations
+
+**Actions**:
+1. **Scoring Matrix Completion**
+   - Rate each viable domain (1-10) on all criteria in template
+   - Calculate total scores and rank options
+   - Document detailed evaluation notes for top candidates
+
+2. **Risk Assessment Documentation**
+   - Complete legal, business, and technical risk sections
+   - Provide specific mitigation plans for identified risks
+   - Assess implementation complexity and timeline
+   - **Document specific trademark conflicts** and business risks found
+
+3. **Final Recommendations**
+   - Select primary, alternative, and backup domain options
+   - Complete budget summary with **verified 2-year cost projections**
+   - Create implementation plan with specific action items
+   - Prepare stakeholder approval section
+   - **Include trademark clearance requirements** if any conflicts found
+
+**Output**: Complete domain analysis with final recommendations ready for stakeholder review
+   - Select primary, alternative, and backup domain options
+   - Complete budget summary with 3-year cost projections
+   - Create implementation plan with specific action items
+   - Prepare stakeholder approval section
+
+**Output**: Complete domain analysis with final recommendations ready for stakeholder review
+
+### Step 7: Post-Registration Setup
+**Objective**: Configure domain for immediate use and long-term management
+
+**Actions**:
+1. **Essential Configuration**
+   - Configure DNS settings for immediate use
+   - Set up domain privacy protection if not already enabled
+   - Configure email forwarding or professional email accounts
+   - Set up SSL certificate if hosting is immediate
+   - Document all login credentials and account information securely
+
+2. **Business Integration**
+   - Update business documentation with new domain
+   - Configure domain forwarding from old domain if applicable
+   - Update marketing materials and business cards
+   - Set up Google Analytics and Search Console for new domain
+   - Configure social media profiles with new domain
+
+3. **Long-term Management**
+   - Set up renewal reminders (60-90 days before expiration)
+   - Document renewal dates and costs in business calendar
+   - Set up monitoring for domain expiration and DNS issues
+   - Create backup contact information for domain management
+   - Plan for potential domain expansion (subdomains, additional TLDs)
+
+**Output**: Fully configured domain ready for business use with proper management systems in place
+
+### Step 4: Document Creation & Analysis
+**Objective**: Create comprehensive domain analysis document using the standard template
+
+**Actions**:
+1. **Template Setup**
+   - Retrieve the Domain Registration template: `get_fraim_file({ path: "templates/marketing/DOMAIN-REGISTRATION-TEMPLATE.md" })`
+   - Create analysis document at: `docs/marketing/domain-analysis/{YYYY-MM-DD}-{kebab-case-title}.md`
+   - Fill in all template sections systematically
+
+2. **Product Context Documentation**
+   - Complete product analysis section with current brand attributes
+   - Define budget parameters and timeline requirements
+   - Identify required vs. nice-to-have TLD extensions
+
+3. **Domain Research Documentation**
+   - Document all brainstormed domain options in organized categories
+   - Record availability status for each option
+   - Note any premium pricing or special conditions
+
+**Output**: Structured analysis document with complete product context and domain research
+
+## TEMPLATE & OUTPUT LOCATIONS
+
+### Required Template
+Use the Domain Registration Analysis template: `get_fraim_file({ path: "templates/marketing/DOMAIN-REGISTRATION-TEMPLATE.md" })`
+
+### Output Location
+**Primary Document**: `docs/marketing/domain-analysis/{YYYY-MM-DD}-{kebab-case-title}.md`
+- Example: `docs/marketing/domain-analysis/2026-01-23-fraim-domain-research.md`
+- Example: `docs/marketing/domain-analysis/2026-01-23-product-rebrand-domains.md`
+
+
+## EXECUTION CHECKLIST
+
+### Pre-Research
+- [ ] Gather product documentation and brand guidelines
+- [ ] Define budget parameters and timeline
+- [ ] Identify key stakeholders for final approval
+- [ ] **Schedule collaborative brainstorming session** with stakeholders
+
+### Research Phase
+- [ ] Complete product analysis with stakeholder input
+- [ ] **Conduct collaborative brainstorming session** - do not work independently
+- [ ] Generate initial list of 20-30 domain ideas together
+- [ ] Filter to 15-20 viable candidates
+- [ ] Check availability across multiple registrars
+- [ ] **Conduct thorough trademark and business conflict research**
+- [ ] Narrow to 5-8 available options with no major conflicts
+
+### Analysis Phase
+- [ ] **Open browser and verify actual pricing** at each registrar
+- [ ] **Do not rely on estimates** - get verified pricing only
+- [ ] Create comprehensive pricing matrix with **2-year total costs**
+- [ ] Document service comparisons and features
+- [ ] **Note minimum registration periods** and additional fees
+- [ ] Complete scoring matrix for each domain
+- [ ] **Document specific trademark conflicts** and legal considerations
+
+### Recommendation Phase
+- [ ] Prepare final recommendation report with **verified pricing**
+- [ ] Create implementation timeline
+- [ ] Calculate total cost of ownership including protection services
+- [ ] **Include trademark clearance requirements** if needed
+- [ ] Present findings to stakeholders
+- [ ] Secure approval for domain purchase
+
+### Registration Phase
+- [ ] **Navigate to chosen registrar and verify final pricing**
+- [ ] Add domain to cart and review all services
+- [ ] **Get final approval for total cost** including all fees
+- [ ] Complete registration process
+- [ ] **Save all confirmation details and credentials securely**
+
+### Post-Registration
+- [ ] Configure essential DNS and privacy settings
+- [ ] Set up email forwarding or professional email
+- [ ] Update business documentation with new domain
+- [ ] **Set up renewal reminders** (60-90 days before expiration)
+- [ ] Configure monitoring and backup management contacts
+
+## SUCCESS METRICS
+- **Speed**: Complete research and recommendation within 2-3 business days
+- **Thoroughness**: Evaluate at least 5 viable domain options with verified pricing
+- **Cost Efficiency**: Identify savings opportunities across registrars with actual pricing
+- **Risk Mitigation**: Zero trademark or legal conflicts through comprehensive research
+- **Stakeholder Satisfaction**: Clear, actionable recommendations with rationale
+- **Collaborative Process**: Stakeholder actively involved in brainstorming and decision-making
+
+## CRITICAL LESSONS LEARNED
+
+### Pricing Verification
+- **Never rely on estimated pricing** - always verify by navigating to actual registrar websites
+- **Focus on 2-year total costs** - many premium domains (.ai, .io) require minimum 2-year registration
+- **Include all fees** - domain protection services, setup fees, and renewal rate increases
+- **Promotional vs. renewal pricing** - first-year discounts can be misleading for long-term costs
+
+### Trademark Research
+- **Search for existing businesses**, not just trademark registrations
+- **Industry-specific conflicts** are critical - same sector businesses pose higher risk
+- **Document specific conflicts** found with business names, URLs, and risk levels
+- **Different industries may have lower risk** - business consulting vs. AI development tools
+
+### Collaborative Process
+- **Always brainstorm WITH stakeholders** - never work independently on creative naming
+- **User suggestions often lead to better options** - be open to their creative input
+- **Explain trade-offs in real-time** - help stakeholders understand naming implications
+- **Get approval at each major decision point** - pricing, trademark risks, final selection
+
+### Registration Process
+- **Verify pricing at checkout** - registrar pricing can differ from search results
+- **Review all included services** - privacy protection, domain guard, email options
+- **Understand minimum registration periods** - especially important for .ai domains
+- **Save all credentials securely** - registration confirmations, login details, renewal dates
+
+## OUTPUT DELIVERABLES
+All deliverables should be saved in the designated output location: `docs/marketing/domain-analysis/{YYYY-MM-DD}-{kebab-case-title}.md`
+
+1. **Complete Domain Analysis Document** - Using the standard template with all sections filled
+2. **Pricing Comparison Matrix** - Detailed registrar analysis (included in main document)
+3. **Risk Assessment Report** - Legal and business risk evaluation (included in main document)  
+4. **Implementation Plan** - Step-by-step execution timeline (included in main document)
+5. **Stakeholder Approval Section** - Ready for decision-maker review (included in main document)
+
+**File Naming Examples**:
+- `docs/marketing/domain-analysis/2026-01-23-fraim-domain-research.md`
+- `docs/marketing/domain-analysis/2026-01-23-product-rebrand-domains.md`
+- `docs/marketing/domain-analysis/2026-01-23-new-feature-subdomain.md`