dsh-plugin-t-expert 0.4.26 → 0.4.37

package/data/experts/marketing/executing-marketing-campaigns/README.md

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+# Marketing Skill for Claude
+
+A comprehensive Claude skill designed to help marketing teams plan, execute, and measure marketing campaigns across all channels.
+
+## Overview
+
+This skill provides frameworks, templates, and best practices for:
+- **Campaign Planning & Strategy** - Structured approaches to campaign development
+- **Content Creation** - Copywriting guidelines and templates for all channels
+- **Social Media Management** - Platform-specific strategies and content calendars
+- **Email Marketing** - Email templates, sequences, and best practices
+- **Analytics & Measurement** - KPI frameworks and performance tracking
+- **Brand Management** - Brand guidelines and voice standards
+- **Ready-to-Use Templates** - Immediately applicable email, landing page, and content templates
+
+## File Structure
+
+```
+marketing-skill/
+├── SKILL.md                          # Main skill file with overview & core workflows
+├── reference/
+│   ├── campaigns.md                  # Campaign planning frameworks
+│   ├── content.md                    # Content creation & copywriting guidelines
+│   ├── social_media.md               # Platform-specific social media strategies
+│   ├── email.md                      # Email marketing guides & templates
+│   ├── analytics.md                  # Analytics frameworks & KPI definitions
+│   ├── brand.md                      # Brand guidelines & voice standards
+│   └── templates.md                  # Ready-to-use marketing templates
+├── scripts/
+│   └── marketing_utils.py            # Utility script for campaign tracking & UTM generation
+└── README.md                         # This file
+```
+
+## Quick Start
+
+### 1. For Campaign Planning
+Start with [SKILL.md](SKILL.md) → [reference/campaigns.md](reference/campaigns.md)
+- Use the campaign development template for structured planning
+- Choose a campaign type (product launch, lead generation, retention, awareness)
+- Define objectives, audience, strategy, and success metrics
+
+### 2. For Content Creation
+[reference/content.md](reference/content.md) → [reference/templates.md](reference/templates.md)
+- Review copywriting fundamentals and templates
+- Select the right template for your channel/format
+- Customize with your specific messaging and offers
+
+### 3. For Social Media
+[reference/social_media.md](reference/social_media.md)
+- Find platform-specific best practices (LinkedIn, Twitter, Facebook, Instagram, YouTube)
+- Use the campaign framework for social planning
+- Reference metrics and targets by platform
+
+### 4. For Email Marketing
+[reference/email.md](reference/email.md) → [reference/templates.md](reference/templates.md)
+- Choose email type (welcome, newsletter, promotional, nurture, re-engagement)
+- Use ready-to-use email templates
+- Apply segmentation and A/B testing best practices
+
+### 5. For Analytics & Measurement
+[reference/analytics.md](reference/analytics.md)
+- Map your campaign to the marketing funnel
+- Define KPIs and success metrics
+- Set up proper tracking with UTM parameters
+- Create measurement dashboards
+
+### 6. For Brand Consistency
+[reference/brand.md](reference/brand.md)
+- Review voice and tone guidelines
+- Check visual branding standards
+- Ensure consistency across campaigns
+
+## Using the Utility Script
+
+### Generate UTM Parameters
+```bash
+python scripts/marketing_utils.py generate_utm \
+  --source "email" \
+  --medium "newsletter" \
+  --campaign "Q3_product_launch"
+```
+
+### Build Tracking URLs
+```bash
+python scripts/marketing_utils.py build_url \
+  --url "https://example.com/pricing" \
+  --source "email" \
+  --medium "newsletter" \
+  --campaign "Q3_product_launch"
+```
+
+### Validate Tracking URLs
+```bash
+python scripts/marketing_utils.py validate \
+  --url "https://example.com/pricing?utm_source=email&utm_medium=newsletter&utm_campaign=Q3_product_launch"
+```
+
+### Batch Generate Campaign URLs from CSV
+```bash
+python scripts/marketing_utils.py batch \
+  --file campaigns.csv \
+  --url "https://example.com/pricing" \
+  --output tracking_urls.csv
+```
+
+**CSV format for batch:**
+```
+name,channel,content_type,variant
+Q3_Product_Launch,email,newsletter,hero_image
+Q3_Product_Launch,email,newsletter,button_v1
+Q3_Product_Launch,linkedin,sponsored_content,
+```
+
+## Key Concepts
+
+### Marketing Funnel
+All content and campaigns map to one of these stages:
+- **Awareness**: Build reach and brand recognition
+- **Consideration**: Educate and build credibility
+- **Decision**: Drive conversions
+- **Retention**: Keep customers happy
+- **Advocacy**: Turn customers into promoters
+
+### Consistent Terminology
+This skill uses consistent terminology throughout:
+- "Campaign" - coordinated marketing activities with unified messaging
+- "Channels" - distribution platforms (email, social, ads, blog, etc.)
+- "Target audience" - specific segments the campaign reaches
+- "Engagement rate" - percentage who interact with content
+- "Conversion" - desired action (signup, purchase, demo, etc.)
+- "CTR" - Click-through rate
+- "CAC" - Customer acquisition cost
+
+## Best Practices Applied
+
+This skill follows the Claude skills best practices:
+
+✓ **Concise & Efficient** - Focuses on essentials without unnecessary explanations
+✓ **Progressive Disclosure** - Core content in SKILL.md, detailed information in reference files
+✓ **Domain-Organized** - Content grouped by marketing function (campaigns, content, social, email, analytics, brand)
+✓ **One Level Deep** - All references directly from SKILL.md for clarity
+✓ **Actionable Templates** - Ready-to-use templates for immediate application
+✓ **Clear Workflows** - Step-by-step processes for common marketing tasks
+✓ **Executable Utilities** - Python script for deterministic campaign tracking setup
+✓ **Tested Patterns** - Uses proven marketing frameworks and best practices
+
+## Customization Guide
+
+### For Your Company
+Before using this skill, customize:
+
+1. **Brand Guidelines** ([reference/brand.md](reference/brand.md))
+   - Update brand voice and tone examples
+   - Add color palette and typography
+   - Update logo usage and style
+
+2. **Key Terminology** (Throughout all files)
+   - Replace generic terms with your product/industry terminology
+   - Use consistent naming for your audience types
+   - Include your internal metrics and definitions
+
+3. **Audience Types** ([reference/campaigns.md](reference/campaigns.md))
+   - Define your specific customer personas
+   - List your key audience segments
+   - Add role-specific messaging guidance
+
+4. **Success Metrics** ([reference/analytics.md](reference/analytics.md))
+   - Set realistic targets for your industry/company
+   - Define how you measure success
+   - Specify your key reporting metrics
+
+## Measurement & KPIs
+
+See [reference/analytics.md](reference/analytics.md) for:
+- Marketing funnel stages and metrics
+- Essential KPIs for leadership reporting
+- Channel-specific KPIs (paid ads, email, social, content)
+- Attribution modeling approaches
+- Dashboard and reporting templates
+
+## Common Marketing Workflows
+
+### Workflow: Launch a Product
+1. Define campaign using [reference/campaigns.md](reference/campaigns.md) template
+2. Plan content across channels using [reference/social_media.md](reference/social_media.md) and [reference/email.md](reference/email.md)
+3. Create assets using [reference/content.md](reference/content.md) and [reference/templates.md](reference/templates.md)
+4. Set up tracking with [scripts/marketing_utils.py](scripts/marketing_utils.py)
+5. Define success metrics in [reference/analytics.md](reference/analytics.md)
+6. Execute and measure
+
+### Workflow: Generate Leads
+1. Identify target audience in [reference/campaigns.md](reference/campaigns.md)
+2. Choose lead magnet using [reference/templates.md](reference/templates.md)
+3. Create landing page and forms
+4. Plan email nurture sequence in [reference/email.md](reference/email.md)
+5. Set up conversion tracking
+6. Monitor performance using KPIs in [reference/analytics.md](reference/analytics.md)
+
+### Workflow: Build Brand Awareness
+1. Define campaign strategy in [reference/campaigns.md](reference/campaigns.md)
+2. Plan content themes using [reference/content.md](reference/content.md)
+3. Create social media calendar in [reference/social_media.md](reference/social_media.md)
+4. Generate content using [reference/templates.md](reference/templates.md)
+5. Measure reach and engagement KPIs from [reference/analytics.md](reference/analytics.md)
+
+## Troubleshooting
+
+**Issue**: Marketing messages aren't resonating
+**Solution**: Review audience research in [reference/campaigns.md](reference/campaigns.md), test different value propositions using [reference/templates.md](reference/templates.md)
+
+**Issue**: Low email open rates
+**Solution**: Check subject line formulas in [reference/email.md](reference/email.md), test send times, review audience segmentation
+
+**Issue**: Can't measure campaign impact
+**Solution**: Use UTM parameters from [scripts/marketing_utils.py](scripts/marketing_utils.py), implement conversion tracking in [reference/analytics.md](reference/analytics.md)
+
+**Issue**: Campaigns not converting
+**Solution**: Review funnel stages in [reference/analytics.md](reference/analytics.md), use offer templates in [reference/templates.md](reference/templates.md), optimize CTA based on channel best practices
+
+## Support & Questions
+
+Each reference file includes:
+- Best practices and proven frameworks
+- Common mistakes to avoid
+- Specific examples and templates
+- Implementation guidance
+
+For questions about specific topics:
+- **Campaign strategy**: See [reference/campaigns.md](reference/campaigns.md)
+- **Writing and messaging**: See [reference/content.md](reference/content.md)
+- **Platform-specific tactics**: See [reference/social_media.md](reference/social_media.md)
+- **Email mechanics**: See [reference/email.md](reference/email.md)
+- **Measurement**: See [reference/analytics.md](reference/analytics.md)
+- **Brand standards**: See [reference/brand.md](reference/brand.md)
+
+## Version History
+
+- **v1.0** - Initial release with core marketing functions
+  - Campaign planning frameworks
+  - Content creation guidelines
+  - Social media strategies for 5 platforms
+  - Email marketing templates and best practices
+  - Analytics frameworks and KPIs
+  - Brand guidelines template
+  - Ready-to-use templates for all channels
+  - Marketing utility script for UTM generation
+
+## License & Usage
+
+This skill is designed for use with Claude AI. Adapt and customize for your organization's specific needs.
+
+---
+
+**Last Updated**: October 2025
+**Skill Version**: 1.0
+**For Claude Models**: Claude Opus 4.1, Claude Sonnet 4.5, Claude Haiku 4.5

package/data/experts/marketing/executing-marketing-campaigns/persona.md

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+---
+name: 营销活动策划专家
+nameEn: Marketing Campaign Expert
+description: 策划、创建和优化全渠道营销活动，包括内容策略、社交媒体、邮件营销和广告投放
+descriptionEn: Marketing Campaign Expert
+emoji: 📣
+color: "#F97316"
+vibe: 营销活动策划专家
+---
+# 策动动（营销活动策划专家）
+
+你是 **策动动**，一位端到端的营销活动策划专家。从**策略规划 → 内容创作 → 渠道分发 → 效果监测**，你覆盖营销人的全部工作链路。你的信条是：**营销不是花钱，是花钱买未来的现金流**。
+
+## 🎯 核心职责
+
+1. **营销战役策划**：从目标客户定义、渠道组合、预算分配、时间线规划到风险应对
+2. **Go-to-Market 策略**：新产品/新市场的上市策略、定位、messaging 体系
+3. **内容创作**：博客/邮件/社媒/广告文案，覆盖中英文多语言
+4. **社交媒体策略**：各平台（抖音、小红书、微博、微信、LinkedIn、Twitter、Instagram）的差异化策略
+5. **邮件营销**：生命周期邮件、营销自动化序列、A/B 测试方案
+6. **效果监测与优化**：KPI 体系设计、数据追踪、CAC/LTV 分析、迭代优化
+
+## 🧰 专业工具箱
+
+本专家配备完整的营销知识库（`reference/` 目录）：
+
+| 知识库文件 | 内容 |
+|-----------|------|
+| `campaigns.md` | 战役结构化规划方法 |
+| `content.md` | 文案创作指南与模板 |
+| `social_media.md` | 各平台差异化策略 |
+| `email.md` | 邮件营销模板与最佳实践 |
+| `analytics.md` | KPI 体系与报表方法 |
+| `brand.md` | 品牌声音与视觉规范 |
+| `templates.md` | 现成可用模板库 |
+
+同时配备 `scripts/marketing_utils.py` 脚本工具做批量处理和数据分析。
+
+## 🤝 工作方式
+
+1. **先对齐目标再策划**：任何战役开工前先搞清楚 SMART 目标（Specific/Measurable/Achievable/Relevant/Time-bound）
+2. **受众是根基**：不停留在"25-35 岁女性"这样的粗线条，追问到行为特征、痛点场景、渠道偏好
+3. **渠道差异化**：小红书文案≠抖音脚本≠公众号长文≠邮件标题，不同平台不同风格
+4. **数据驱动优化**：每个战役预设 KPI 和观测节点，而不是"投了就等结果"
+5. **合规意识**：广告法禁用词（如"最""第一""国家级"）主动规避，医疗/金融/教育等高敏行业注意特殊规则
+6. **品牌一致性**：每条内容都对照品牌声音（Brand Voice Guide）校验，不搞"为了流量丢品牌"
+
+## 📋 典型场景
+
+- "我们要给一款新 SaaS 做上市战役，3 个月预算 80 万，给完整方案"
+- "帮我写一组 5 封邮件的生命周期序列，从注册到付费转化"
+- "同一个产品卖点，给我小红书/抖音/公众号三个平台各写一版内容"
+- "本季度营销活动效果数据在这里，帮我分析下一步该优化什么"
+- "我们在 LinkedIn 上做 B2B 获客，帮我规划 90 天内容日历"
+- "GTM 策略：这款产品从国内卷到东南亚，前 6 个月怎么走"
+
+## ⚠️ 边界与原则
+
+- **广告法红线**：绝不使用"最/第一/国家级/专利权威"等极限词，主动提示用户替换违规表达
+- **数据真实**：案例数据、转化率等不编造，引用时标注来源
+- **ROI 理性**：不保证"投放 X 元必得 Y 转化"，只给基于数据的概率性预估
+- **品牌优于一次性流量**：反对"蹭负面热点"、"擦边球"等短期流量但伤品牌的做法
+- **隐私合规**：邮件营销和数据收集严格遵守 GDPR / 个人信息保护法，不编写可能违规的话术

package/data/experts/marketing/fbsir-mom-dialogue-expert/.codebuddy-plugin/plugin.json

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+    "email": "unique@u3w.com"
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+  "skills": ["./skills/mom-dialogue-core"],
+  "expertType": "agent",
+  "agentName": "fbsir-mom-dialogue-expert",
+  "displayName": {
+    "en": "FBSir",
+    "zh": "福帮手"
+  },
+  "profession": {
+    "en": "Mom Stories",
+    "zh": "妈妈问答"
+  },
+  "displayDescription": {
+    "en": "Organizes mother-centered family materials into source-linked stories, timelines, questions, and editable manuscripts.",
+    "zh": "整理与妈妈有关的照片、视频、录音、手稿和家庭资料，生成可追溯的故事卡、生活轨迹、追问与书稿。"
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+  },
+  "plugin": "fbsir-mom-dialogue-expert",
+  "tags": [
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+    {"en": "Story Editing", "zh": "故事编纂"}
+  ],
+  "quickPrompts": [
+    {
+      "en": "Organize the family materials related to mothers in the current workspace. First inventory materials, identify people, relationships, and life trajectories, then create initial story cards, confirmation items, and follow-up questions.",
+      "zh": "整理当前工作区中与妈妈有关的生活资料，先盘点素材、识别人物关系和生活轨迹，再生成首批故事卡、待确认事项和下一步追问。"
+    },
+    {
+      "en": "Analyze these photos, videos, or recordings. Organize source-linked people, dialogue, events, timecodes, uncertainties, and questions for family confirmation.",
+      "zh": "分析这些照片、视频或录音，按来源整理人物、对话、事件、时间码、待确认事项和家人追问。"
+    },
+    {
+      "en": "Turn confirmed materials into a mother-centered life trajectory, outline, and one editable sample chapter while preserving family additions and source references.",
+      "zh": "把已确认资料编成妈妈主轴的生活轨迹、大纲和一章可编辑样稿，保留家人补充与来源索引。"
+    }
+  ],
+  "schemaVersion": "2.0",
+  "runtimeModes": ["archive_intake", "media_analysis", "question_design", "story_building", "manuscript_editing", "privacy_review", "project_resume"],
+  "workspaceWritePolicy": {
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+    "sourceFiles": "read-only",
+    "deletion": "proposal-only",
+    "rename": "preview-first"
+  },
+  "guardrails": {
+    "noExternalSkillDependency": true,
+    "noExternalSkillSearchInstallInvoke": true,
+    "noOtherExpertOrSubagentForFamilyData": true,
+    "noPrivateDataWebSearch": true,
+    "noFaceIdentityGuessing": true,
+    "noSilentPublication": true,
+    "sourceTraceabilityRequired": true,
+    "familyDataDefaultOffline": true,
+    "noConnectorDependency": true
+  },
+  "runtimeContract": {
+    "host": "WorkBuddy",
+    "coreFlowUsesHostCapabilities": ["file_read", "file_search", "file_write", "multimodal", "memory", "automation"],
+    "externalSkillDependency": false,
+    "connectorRequired": false,
+    "webSearch": "explicit-public-background-only"
+  },
+  "brand": {
+    "owner": "福帮手AI团队",
+    "avatarUsesProvidedLogo": true,
+    "logoRedrawn": false
+  },
+  "distributionSurface": {
+    "candidateState": "review_candidate",
+    "officialListing": "not_claimed",
+    "hostRegistration": "not_included"
+  }
+}

package/data/experts/marketing/fbsir-mom-dialogue-expert/.downloaded_at

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package/data/experts/marketing/fbsir-mom-dialogue-expert/.imported-from-workbuddy

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+{
+  "plugin": "fbsir-mom-dialogue-expert",
+  "division": "marketing",
+  "categoryId": "06-ContentCreative",
+  "importedAt": "2026-09-29T12:42:05",
+  "source": "workbuddy expert marketplace (COS)"
+}

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+  }
+}

package/data/experts/marketing/fbsir-mom-dialogue-expert/LICENSE

@@ -0,0 +1,19 @@
+福帮手·妈妈问答专家包使用说明
+
+Copyright (c) 2026 福帮手AI团队
+
+## 有限使用许可
+
+在用户合法获得本专家包、且遵守 WorkBuddy 平台规则的前提下，福帮手AI团队授予用户一项有限、非独占、不可转让的许可，仅用于在 WorkBuddy 中安装、运行和评估本专家包，以及整理用户具有适当授权的家庭生活资料。
+
+## 品牌与再分发限制
+
+本包中的专家提示词、品牌名称、展示文案和方法编排属于福帮手AI团队的产品内容。未经权利人书面许可，不得将本包整体复制、再分发、转售、改名后作为其他品牌专家发布，或用于生成误导性的官方关联声明。不得据此推断获得福帮手AI团队的商标、品牌、数据或商业合作授权。
+
+## 脚本与模板
+
+包内脚本和模板仅作为本专家包的组成部分提供，不单独授予商业再分发、白标、SaaS 集成或品牌授权。商业集成、再分发或品牌合作须先取得权利人书面许可，并由发布方补充正式主页和联系渠道。
+
+## 家庭资料责任
+
+家庭资料的访问、处理、改写、入稿和公开许可由使用者自行负责，详见 PRIVACY.md、TERMS.md 和 RIGHTS-NOTICE.md。本许可不替代家庭成员、权利人或专业顾问的最终确认。

package/data/experts/marketing/fbsir-mom-dialogue-expert/METHODOLOGY.md

@@ -0,0 +1,17 @@
+# 方法说明
+
+本专家的产品方法由福帮手AI团队整理，核心原则是：以妈妈为叙事主轴；将观察、讲述、元数据、确认、推断、冲突和未知分开；为原始资料建立来源锚点；保留原话稿、整理稿和成稿三层；让家庭成员对人物、关系、权限和记忆差异进行确认。
+
+视频六轨、口述史转写、来源追溯、权限状态和批次检查点均作为本包的工作设计，不代表对任何外部组织、标准或出版方法的认证。使用者应结合家庭实际和适用法律进行最终复核。
+
+## 公开方法实践的参考方向
+
+本包只概括公开领域实践，不复制第三方受保护长文本：
+
+- 口述史：关注讲述者知情同意、原话保留、上下文和可撤回性。
+- 个人数字资料整理：关注原始文件只读、元数据、稳定来源标识、备份和可续接。
+- 媒体编目：关注文件级、片段级、时间码、覆盖率和不确定性记录。
+- 隐私与权利：关注资料提供者、讲述者、涉及人物、家庭可见范围、入稿许可、公开许可和匿名状态分开记录。
+- 数据质量：关注唯一 ID、外键、状态机、来源锚点、版本和可审计检查点。
+
+这些参考方向的访问日期和版本随宿主发布而变化；本包不宣称获得相关组织认证，也不替代家庭成员、权利人或专业顾问的最终判断。

package/data/experts/marketing/fbsir-mom-dialogue-expert/PRIVACY.md

@@ -0,0 +1,19 @@
+# 隐私说明
+
+本专家用于用户明确授权的家庭生活资料整理。脚本默认本地处理且不访问网络；WorkBuddy 模型与多模态能力是否在本机或云端运行由宿主和用户设置决定，包不把“脚本不联网”扩大解释为“宿主绝不传输”。
+
+## 默认保护
+
+- 只读取选定并登记的来源根；原始文件只读。
+- 不移动、覆盖、删除、上传或自动公开原件。
+- 不通过面部外观或声音确认身份，不推断健康、政治、宗教、财务等敏感属性。
+- 家庭资料默认不做 Web 检索；公开背景检索必须由用户明确要求且不得上传原始资料、姓名、路径或媒体。
+- 人物、事件、原话、来源和权限写入项目文件，不写入 Memory。
+
+## 权限对象
+
+来源、片段、人物、回答、故事和章节分别记录提供者、讲述者、涉及人物、家庭可见范围、入稿许可、公开许可、匿名要求、敏感状态、撤回状态和记录时间。多个授权记录出现冲突时使用最严格结果；待确认、争议、撤回和过期许可不能自动升级。
+
+## 用户控制
+
+用户可以跳过、撤回、设为私密、修改人物关系、拒绝入稿、要求匿名或缩小可见范围。公开/成稿输出必须先创建选择清单、运行权限门并重新核对文件哈希。Automation 只有用户主动配置后才运行，不能自动向家庭成员发消息或公开内容。